Civic Intelligence

Digital Analytics Freedom Alliance

990 • Fiscal year 2025 • EIN 87-2487302

Jul 01, 2024 to Jun 30, 2025 • Filed on Oct 31, 2025

Organization ProfileN/A
2550 M St NW Ste 600Washington, DC 20037

(202) 549-8567

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

53rd percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2025 filings • 501(c)6 • <$500k nonprofits • Source year 2025

Liabilities / Revenue

53rd percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2025 filings • 501(c)6 • <$500k nonprofits • Source year 2025

Net Margin

25th percentile

-11%

Higher net margin than 25% of similar nonprofits.

2025 filings • 501(c)6 • <$500k nonprofits • Source year 2025

Top Officer Pay

78th percentile

$2,630

Higher top officer pay than 78% of similar nonprofits.

Top officer pay equals 1.0% of source-year revenue.

2025 filings • 501(c)6 • <$500k nonprofits • Source year 2025

Asset Growth

19th percentile

-18%

Faster asset growth than 19% of similar nonprofits.

2025 filings • 501(c)6 • <$500k nonprofits • Annualized from 2024 to 2025

Revenue Growth

94th percentile

74%

Faster revenue growth than 94% of similar nonprofits.

2025 filings • 501(c)6 • <$500k nonprofits • Annualized from 2024 to 2025

Balance Sheet
Liabilities / Assets53rd percentile

Assets

Down

$135,236

Down $29,690 (-18%) from 2024

Net Assets

Down

$135,236

Down $29,690 (-18%) from 2024

Liabilities

Flat

$0

Flat from 2024

Revenue And Expenses
Liabilities / Revenue53rd percentileNet Margin25th percentile

Revenue

Up

$260,950

Up $110,975 (+74%) from 2024

Expenses

Up

$290,640

Up $80,767 (+38%) from 2024

Net Income

Up

-$29,690

Up $30,208 (+50%) from 2024

Historical Trend

Balance Sheet Trend

Asset Growth19th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$300K$200K$100K$0Assets 2022: $82,124Liabilities 2022: $0Net Assets 2022: $82,1242022Assets 2023: $224,824Liabilities 2023: $0Net Assets 2023: $224,8242023Assets 2024: $164,926Liabilities 2024: $0Net Assets 2024: $164,9262024Assets 2025: $135,236Liabilities 2025: $0Net Assets 2025: $135,2362025

Highlighted filing

2025

Assets$135,236
Liabilities$0
Net Assets$135,236
Open 2025 Filing

Operations Trend

Revenue Growth94th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$300K$200K$100K$0-$100KRevenue 2022: $300,000Expenses 2022: $217,876Net Income 2022: $82,1242022Revenue 2023: $299,975Expenses 2023: $157,275Net Income 2023: $142,7002023Revenue 2024: $149,975Expenses 2024: $209,873Net Income 2024: -$59,8982024Revenue 2025: $260,950Expenses 2025: $290,640Net Income 2025: -$29,6902025

Highlighted filing

2025

Revenue$260,950
Expenses$290,640
Net Income-$29,690
Open 2025 Filing
Jump To
Filing Snapshot
Filing Period
Jul 1, 2024 to Jun 30, 2025
Signed
Oct 31, 2025
Return Version
2024v5.2
Gross Receipts
$260,950
Mission and Program Overview

Mission

Our goal is to, when necessary, help legislators and lawmakers understand the capabilities and limits of the technology so they can create appropriate legislation that ensures privacy standards are upheld while at the same time allowing this industry to thrive.

The digital analytics freedom alliance advocates for data privacy legislation that is in the interests of each of our members, all companies in the digital analytics technology industry. Our goal is to help legislators and lawmakers understand the capabilities and limits of digital analytics technology so they can create appropriate legislation that ensures privacy standards are upheld while at the same time allowing this industry to thrive. This is done through research, preparation and planning, coordinating, and conducting outreach to legislators when necessary.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$164,926$135,236▼ $29,690
Rtn Earn Endowment Incm Other Fnds$164,926$135,236▼ $29,690
Pd in Cap Srpls Land Bldg Eqp Fund$0$0→ $0
Cap Stk Tr Prin Current Funds$0$0→ $0
Total Assets$164,926$135,236▼ $29,690
Liabilities
Total Liabilities$0$0→ $0
Net Assets / Fund Balance
Total Net Assets Fund Balance$164,926$135,236▼ $29,690
Total Liabilities and Net Assets / Fund Balance$164,926$135,236▼ $29,690
Compensation and Service Providers
Top Officer Pay78th percentile

Employees

NameTitleBaseTotal
Rachael NoonanTreasurer$2,630$2,630

Board Members and Trustees

NameTitle
David WoolstonChair
Erica AtwellPresident
Nicole MazanitisVice Chair

Highest Paid Contractors

ContractorServicesLocationCompensation
Squire Patton Boggs US LLPLobbying127 PUBLIC SQ 1000 KEY TOWER, Cleveland, OH 44114$210,542
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$260,950
Investment Income
$0
Other Revenue
$0
Change in Net Assets
$-29,690
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$287,790
Salaries, Compensation, and Employee Benefits$2,850
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Lobbying---$284,969
Current Officers, Directors, Trustees, and Key Employees---$2,850
Fees for Services Accounting---$2,522
Other Expenses---$63
Total Functional Expenses$0$0$0$290,640
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
No
Subject to proxy tax
Yes
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 6

“The organization has 2 class of members: regular members and founding members.”

Form 990, Part VI, Section A, Line 7A

“Each class of member has one vote on matters that may be brought before the membership for a vote. Each member shall be entitled to appoint one board director.”

Form 990, Part VI, Section B, Line 11B

“Treasurer circulates 990 to bod for unanimous approval before sending.”

Form 990, Part VI, Section B, Line 12C

“Annual interests disclosures are provided to board members and officers.”

Form 990, Part VI, Section B, Line 15

“The bod solicits the guidance of a 3rd party to recommend the compensation based on data for others of a comparable position and scope of responsibilities.”

Form 990, Part VI, Section C, Line 19

“Not available to the public”

Filing and Contact Details

Filer

Filer Name
Digital Analytics Freedom Alliance
EIN
87-2487302
Phone
2025498567
Address
2550 M ST NW STE 600, WASHINGTON, DC 20037

Signing Officer

Name
Rachael Noonan
Title
Treasurer
Phone
2025498567
Signed
2025-10-31
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Rachael Noonan
Formed
2021
Legal Domicile
Dc
Voting Board Members
3
Independent Board Members
3
Employees
0
Volunteers
3

Preparer

Firm
Atchley & Associates Llp
Address
1005 LA POSADA DRIVE, AUSTIN, TX 78752
Preparer
Renae Duncan
Phone
5123462086
Raw XML Appendix269 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1EACH CLASS OF MEMBER HAS ONE VOTE ON MATTERS THAT MAY BE BROUGHT BEFORE THE MEMBERSHIP FOR A VOTE. EACH MEMBER SHALL BE ENTITLED TO APPOINT ONE BOARD DIRECTOR.
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3ANNUAL INTERESTS DISCLOSURES ARE PROVIDED TO BOARD MEMBERS AND OFFICERS.
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ReturnHeader/ReturnTs02025-11-03T23:55:43-06:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-07-01
ReturnHeader/TaxPeriodEndDt02025-06-30
ReturnHeader/TaxYr02024

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2025 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$135,236
Liabilities
$0
Net assets
$135,236
Revenue
$260,950
Expenses
$290,640
Net income
-$29,690
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.35$0.00$1.35$2.61$2.91$0.30
2024XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.65$0.00$1.65$1.50$2.10$0.60
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.25$0.00$2.25$3.00$1.57$1.43
2022XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.82$0.00$0.82$3.00$2.18$0.82
Peer Organizations

Similar nonprofits based on the same Siviq industry and scale cohort. 2025 filings • 501(c)6 • <$500k nonprofits