Civic Intelligence

Digital Analytics Freedom Alliance

990 • Fiscal year 2024 • EIN 87-2487302

Jul 01, 2023 to Jun 30, 2024 • Filed on Nov 15, 2024

Organization ProfileN/A
2550 M St NW Ste 600Washington, DC 20037

(202) 549-8567

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

45th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2024 filings • 501(c)6 • <$500k nonprofits • Source year 2024

Liabilities / Revenue

45th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2024 filings • 501(c)6 • <$500k nonprofits • Source year 2024

Net Margin

9th percentile

-40%

Higher net margin than 9% of similar nonprofits.

2024 filings • 501(c)6 • <$500k nonprofits • Source year 2024

Top Officer Pay

75th percentile

$2,950

Higher top officer pay than 75% of similar nonprofits.

Top officer pay equals 2.0% of source-year revenue.

2024 filings • 501(c)6 • <$500k nonprofits • Source year 2024

Asset Growth

14th percentile

-27%

Faster asset growth than 14% of similar nonprofits.

2024 filings • 501(c)6 • <$500k nonprofits • Annualized from 2023 to 2024

Revenue Growth

5th percentile

-50%

Faster revenue growth than 5% of similar nonprofits.

2024 filings • 501(c)6 • <$500k nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets45th percentile

Assets

Down

$164,926

Down $59,898 (-27%) from 2023

Net Assets

Down

$164,926

Down $59,898 (-27%) from 2023

Liabilities

Flat

$0

Flat from 2023

Revenue And Expenses
Liabilities / Revenue45th percentileNet Margin9th percentile

Revenue

Down

$149,975

Down $150,000 (-50%) from 2023

Expenses

Up

$209,873

Up $52,598 (+33%) from 2023

Net Income

Down

-$59,898

Down $202,598 (-142%) from 2023

Historical Trend

Balance Sheet Trend

Asset Growth14th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$300K$200K$100K$0Assets 2022: $82,124Liabilities 2022: $0Net Assets 2022: $82,1242022Assets 2023: $224,824Liabilities 2023: $0Net Assets 2023: $224,8242023Assets 2024: $164,926Liabilities 2024: $0Net Assets 2024: $164,9262024Assets 2025: $135,236Liabilities 2025: $0Net Assets 2025: $135,2362025

Highlighted filing

2024

Assets$164,926
Liabilities$0
Net Assets$164,926
Open 2024 Filing

Operations Trend

Revenue Growth5th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$300K$200K$100K$0-$100KRevenue 2022: $300,000Expenses 2022: $217,876Net Income 2022: $82,1242022Revenue 2023: $299,975Expenses 2023: $157,275Net Income 2023: $142,7002023Revenue 2024: $149,975Expenses 2024: $209,873Net Income 2024: -$59,8982024Revenue 2025: $260,950Expenses 2025: $290,640Net Income 2025: -$29,6902025

Highlighted filing

2024

Revenue$149,975
Expenses$209,873
Net Income-$59,898
Open 2024 Filing
Jump To
Filing Snapshot
Filing Period
Jul 1, 2023 to Jun 30, 2024
Signed
Nov 15, 2024
Return Version
2023v5.1
Gross Receipts
$149,975
Mission and Program Overview

Mission

Our goal is to, when necessary, help legislators and lawmakers understand the capabilities and limits of the technology so they can create appropriate legislation that ensures privacy standards are upheld while at the same time allowing this industry to thrive.

The digital analytics freedom alliance advocates for data privacy legislation that is in the interests of each of our members, all companies in the digital analytics technology industry. Our goal is to help legislators and lawmakers understand the capabilities and limits of digital analytics technology so they can create appropriate legislation that ensures privacy standards are upheld while at the same time allowing this industry to thrive. This is done through research, preparation and planning, coordinating, and conducting outreach to legislators when necessary.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$224,824$164,926▼ $59,898
Rtn Earn Endowment Incm Other Fnds$224,824$164,926▼ $59,898
Pd in Cap Srpls Land Bldg Eqp Fund$0$0→ $0
Cap Stk Tr Prin Current Funds$0$0→ $0
Total Assets$224,824$164,926▼ $59,898
Liabilities
Total Liabilities$0$0→ $0
Net Assets / Fund Balance
Total Net Assets Fund Balance$224,824$164,926▼ $59,898
Total Liabilities and Net Assets / Fund Balance$224,824$164,926▼ $59,898
Compensation and Service Providers
Top Officer Pay75th percentile

Employees

NameTitleBaseTotal
Rachael NoonanTreasurer$2,950$2,950
David WoolstonChair$1,000$1,000

Board Members and Trustees

NameTitle
Erica AtwellPresident
Nicole MazanitisVice Chair

Highest Paid Contractors

ContractorServicesLocationCompensation
Squire Patton Boggs US LLPLobbying127 PUBLIC SQ 1000 KEY TOWER, Cleveland, OH 44114$112,449
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$149,975
Investment Income
$0
Other Revenue
$0
Change in Net Assets
$-59,898
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$208,568
Salaries, Compensation, and Employee Benefits$1,305
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Lobbying---$205,128
Fees for Services Accounting---$3,393
Current Officers, Directors, Trustees, and Key Employees---$1,305
Other Expenses---$47
Total Functional Expenses$0$0$0$209,873
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
No
Subject to proxy tax
Yes
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 6

“The organization has 2 class of members: regular members and founding members.”

Form 990, Part VI, Section A, Line 7A

“Each class of member has one vote on matters that may be brought before the membership for a vote. Each member shall be entitled to appoint one board director.”

Form 990, Part VI, Section B, Line 11B

“Treasurer circulates 990 to bod for unanimous approval before sending.”

Form 990, Part VI, Section B, Line 12C

“Annual interests disclosures are provided to board members and officers.”

Form 990, Part VI, Section B, Line 15

“The bod solicits the guidance of a 3rd party to recommend the compensation based on data for others of a comparable position and scope of responsibilities.”

Form 990, Part VI, Section C, Line 19

“Not available to the public”

Filing and Contact Details

Filer

Filer Name
Digital Analytics Freedom Alliance
EIN
87-2487302
Phone
2025498567
Address
2550 M ST NW STE 600, WASHINGTON, DC 20037

Signing Officer

Name
Rachael Noonan
Title
Treasurer
Phone
2025498567
Signed
2024-11-15
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Rachael Noonan
Formed
2021
Legal Domicile
Dc
Voting Board Members
3
Independent Board Members
3
Employees
0
Volunteers
3

Preparer

Firm
Atchley & Associates Llp
Address
1005 LA POSADA DRIVE, AUSTIN, TX 78752
Preparer
Renae Duncan
Phone
5123462086
Raw XML Appendix267 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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ReturnHeader/TaxPeriodBeginDt02023-07-01
ReturnHeader/TaxPeriodEndDt02024-06-30
ReturnHeader/TaxYr02023

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$164,926
Liabilities
$0
Net assets
$164,926
Revenue
$149,975
Expenses
$209,873
Net income
-$59,898
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.35$0.00$1.35$2.61$2.91$0.30
2024Detailed filing. Detailed filing data is available for this year.$1.65$0.00$1.65$1.50$2.10$0.60
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.25$0.00$2.25$3.00$1.57$1.43
2022XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.82$0.00$0.82$3.00$2.18$0.82