Civic Intelligence

Salt Lake Convention & Visitors Bureau

990 • Fiscal year 2023 • EIN 87-0415106

Jan 01, 2023 to Dec 31, 2023 • Filed on Nov 15, 2024

Organization ProfileWWW.VISITSALTLAKE.COM

View Organization Page

90 South West TempleSalt Lake City, UT 84101

(801) 534-4999

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

82nd percentile

0.57x

Higher debt load relative to assets than 82% of similar nonprofits.

2023 filings • 501(c)6 • $10M-$25M nonprofits • Source year 2023

Liabilities / Revenue

24th percentile

0.16x

Higher debt load relative to revenue than 24% of similar nonprofits.

2023 filings • 501(c)6 • $10M-$25M nonprofits • Source year 2023

Net Margin

25th percentile

-2.5%

Higher net margin than 25% of similar nonprofits.

2023 filings • 501(c)6 • $10M-$25M nonprofits • Source year 2023

Top Officer Pay

81st percentile

$648,731

Higher top officer pay than 81% of similar nonprofits.

Top officer pay equals 3.4% of source-year revenue.

2023 filings • 501(c)6 • $10M-$25M nonprofits • Source year 2023

Asset Growth

11th percentile

-6.4%

Faster asset growth than 11% of similar nonprofits.

2023 filings • 501(c)6 • $10M-$25M nonprofits • Annualized from 2022 to 2023

Revenue Growth

65th percentile

12%

Faster revenue growth than 65% of similar nonprofits.

2023 filings • 501(c)6 • $10M-$25M nonprofits • Annualized from 2022 to 2023

Balance Sheet
Liabilities / Assets82nd percentile

Assets

Flat

$5,471,558

Flat from 2023

Net Assets

Flat

$2,359,040

Flat from 2023

Liabilities

Flat

$3,112,518

Flat from 2023

Revenue And Expenses
Liabilities / Revenue24th percentileNet Margin25th percentile

Revenue

Flat

$19,256,680

Flat from 2023

Expenses

Flat

$19,729,809

Flat from 2023

Net Income

Flat

-$473,129

Flat from 2023

Historical Trend

Balance Sheet Trend

Asset Growth11th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$10M$5.0M$0Assets 2011: $2,616,815Liabilities 2011: $2,139,055Net Assets 2011: $477,7602011Assets 2012: $3,460,338Liabilities 2012: $2,906,619Net Assets 2012: $553,7192012Assets 2013: $4,965,112Liabilities 2013: $4,286,536Net Assets 2013: $678,5762013Assets 2014: $4,832,474Liabilities 2014: $4,176,841Net Assets 2014: $655,6332014Assets 2015: $3,852,351Liabilities 2015: $3,186,839Net Assets 2015: $665,5122015Assets 2016: $4,647,581Liabilities 2016: $4,082,073Net Assets 2016: $565,5082016Assets 2017: $9,629,223Liabilities 2017: $3,878,543Net Assets 2017: $5,750,6802017Assets 2018: $7,164,718Liabilities 2018: $1,891,052Net Assets 2018: $5,273,6662018Assets 2019: $7,189,859Liabilities 2019: $2,731,322Net Assets 2019: $4,458,5372019Assets 2020: $5,531,893Liabilities 2020: $1,607,526Net Assets 2020: $3,924,3672020Assets 2021: $7,092,794Liabilities 2021: $3,331,986Net Assets 2021: $3,760,8082021Assets 2022: $5,842,717Liabilities 2022: $3,010,548Net Assets 2022: $2,832,1692022Assets 2023: $5,471,558Liabilities 2023: $3,112,518Net Assets 2023: $2,359,0402023Assets 2023: $5,471,558Liabilities 2023: $3,112,518Net Assets 2023: $2,359,0402023Assets 2024: $7,260,339Liabilities 2024: $4,936,182Net Assets 2024: $2,324,1572024

Highlighted filing

2023

Assets$5,471,558
Liabilities$3,112,518
Net Assets$2,359,040
Open 2023 Filing

Operations Trend

Revenue Growth65th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$30M$20M$10M$0-$10MExpenses 2011: $13,210,5032011Expenses 2012: $13,986,2002012Revenue 2013: $15,582,433Expenses 2013: $15,457,576Net Income 2013: $124,8572013Revenue 2014: $16,036,041Expenses 2014: $16,058,984Net Income 2014: -$22,9432014Revenue 2015: $17,038,475Expenses 2015: $17,028,596Net Income 2015: $9,8792015Revenue 2016: $19,584,294Expenses 2016: $19,684,298Net Income 2016: -$100,0042016Revenue 2017: $25,084,456Expenses 2017: $19,856,064Net Income 2017: $5,228,3922017Revenue 2018: $15,035,783Expenses 2018: $15,512,797Net Income 2018: -$477,0142018Revenue 2019: $18,414,166Expenses 2019: $19,229,295Net Income 2019: -$815,1292019Revenue 2020: $14,239,099Expenses 2020: $14,773,269Net Income 2020: -$534,1702020Revenue 2021: $14,927,768Expenses 2021: $15,091,327Net Income 2021: -$163,5592021Revenue 2022: $17,160,700Expenses 2022: $18,089,339Net Income 2022: -$928,6392022Revenue 2023: $19,256,680Expenses 2023: $19,729,809Net Income 2023: -$473,1292023Revenue 2023: $19,256,680Expenses 2023: $19,729,809Net Income 2023: -$473,1292023Revenue 2024: $25,713,766Expenses 2024: $25,748,649Net Income 2024: -$34,8832024

Highlighted filing

2023

Revenue$19,256,680
Expenses$19,729,809
Net Income-$473,129
Open 2023 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2023 to Dec 31, 2023
Signed
Nov 15, 2024
Return Version
2023v5.0
Gross Receipts
$19,277,254
Mission and Program Overview

Mission

Promote salt lake county as a convention and tourist destination.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$4,740,707$3,825,034▼ $915,673
Accounts Receivable$759,088$505,469▼ $253,619
Prepaid Expenses and Deferred Charges$201,035$344,774▲ $143,739
Land, Buildings, and Equipment, Net$124,001$113,668▼ $10,333
Cash and Non-Interest-Bearing Accounts$1,550$76,047▲ $74,497
Other Notes and Loans Receivable, Net$16,197--
Inventories for Sale or Use$139$9,550▲ $9,411
Total Assets$5,842,717$5,471,558▼ $371,159
Other Assets Total-$597,016-
Liabilities
Accounts Payable and Accrued Expenses$2,156,806$2,012,859▼ $143,947
Other Liabilities-$621,493-
Deferred Revenue$853,742$478,166▼ $375,576
Total Liabilities$3,010,548$3,112,518▲ $101,970
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$2,832,169$2,359,040▼ $473,129
Total Net Assets Fund Balance$2,832,169$2,359,040▼ $473,129
Total Liabilities and Net Assets / Fund Balance$5,842,717$5,471,558▼ $371,159

Asset Categories

AssetBook ValueDepreciationBasis
Leasehold Improvements$113,668$41,332$155,000
Equipment-$26,008$26,008
Other Assets Org$597,016--
Compensation and Service Providers
Top Officer Pay81st percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Kaitlin EskelsonPresident &FT$604,897$43,834$648,731
Kaitlin EskelsonPresident & CEO-$405,300$243,431$648,731
Bart BlaisdellCFOFT$224,093$88,899$312,992
Mark WhiteChief SalesFT$264,966$26,139$291,105
Mark WhiteChief Sales Officer-$214,542$76,563$291,105
Tyler GosnellChief MarketFT$234,089$23,258$257,347
Tyler GosnellChief Marketing Offi-$204,704$52,643$257,347
Tyson LybbertChief SalesFT$195,742$34,478$230,220
Tyson LybbertChief Sales Director-$163,145$67,075$230,220
Clay PartainChief SportsFT$181,038$38,134$219,172
Clay PartainChief Sports Officer-$151,295$67,877$219,172
Donna RogersSales ManageFT$184,108$31,035$215,143
Donna RogersSales Manager-$144,033$71,110$215,143
Jeffrey GassawaySales ManageFT$174,593$36,348$210,941
Jeffrey GassawaySales Manager-$137,084$73,857$210,941
Karen StaplesSales ManageFT$173,764$20,032$193,796
Karen StaplesSales Manager-$138,093$55,703$193,796
Krista ParryChief DeveloFT$128,275$15,585$143,860

Board Members and Trustees

NameTitle
Garrett ParkerChair
Chris MccandlessPast Chair
Linda WardellVice Chair
Arlyn BradshawTrustee
Brent LangeTrustee
Caroline KleinTrustee
Chris EricksonTrustee
Chris RedgraveTrustee
Erin CosmanoTrustee
Erin LitvackTrustee
Hoang NguyenTrustee
Levi ThornTrustee
Lisa Bennion RasmussenTrustee
Robert SpendloveTrustee
Ryan RitchieTrustee
Sarah LehmanTrustee
Sidni ShorterTrustee
Tessa ArnesonTrustee
Scott GeorgeExecutive Co
Taylor VriensExecutive Co
Pina PurperoSecretary

Highest Paid Contractors

ContractorServicesLocationCompensation
Love Communications LLCMarketing Srvcs546 SOUTH 200 WEST, Salt Lake City, UT 84101$1,278,488
BvkMarketing Srvcs250 WEST COVENTRY COURT STE 300, Milwaukee, WI 53217$621,400
Snow Country Limousine INCTransportationPO BOX 681596, Park City, UT 84068$472,175
SimpleviewMarketing Srvcs8950 NORTH ORACLE ROAD, Tuscon, AZ 85704$248,208
Zartico INCMarketing Srvcs26 SOUTH RIO GRANDE STREET STE 2072, Salt Lake City, UT 84101$150,000
Revenue and Support

Revenue Composition

Contributions and Grants
$227,500
Program Service Revenue
$18,810,685
Investment Income
$189,394
Other Revenue
$29,101
Change in Net Assets
$-473,129

Audited Revenue Reconciliation

Revenue per Audited Statements
$19,256,680
Revenue Not Reported on Form 990
$274,774
Total Revenue per Audited Statements
$19,531,454
Total Revenue per Form 990
$19,256,680
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$11,882,662
Salaries, Compensation, and Employee Benefits$7,847,147
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising---$5,099,059
Other Salaries and Wages---$4,832,424
Conferences and Meetings---$4,290,904
Current Officers, Directors, Trustees, and Key Employees---$1,654,035
Other Employee Benefits---$675,513
Travel---$621,959
Payroll Taxes---$485,382
Office Expenses---$436,379
Information Technology---$358,795
Occupancy---$346,314
Fees for Services Other---$275,699
Pension Plan Contributions---$199,793
Fees for Services Accounting---$154,325
Fees for Services Legal---$31,530
Other Expenses---$17,330
Depreciation Depletion---$10,333
Total Functional Expenses$0$0$0$19,729,809

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$20,004,583
Expenses per Audited Statements$19,729,809
Total Expenses per Form 990$19,729,809
Expenses Not Reported on Form 990$274,774
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
No
Subject to proxy tax
Yes

Reported Spending and Taxes

Line ItemAmount
Total Nondeductible Lobbying and Political Cost$224,050
Current Year Nondeductible Lobbying and Political Cost$38,203
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Lease Liability$621,493
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 6

“Members are made up of owners and/or managers of businesses in the salt lake county hospitality community.”

Form 990, Page 6, Part VI, Line 7A

“The members elect the board of trustees and the board of trustees establishes the bylaws for the organization and elects an executive committee to act in place of the board of trustees to establish policies and procedures for the organization and to assure that such policies and procedures are implemented.”

Form 990, Page 6, Part VI, Line 7B

“Indirectly, yes, because the members elect the board of trustees who in turn elects the executive committee who makes decisions regarding the organization.”

Form 990, Page 6, Part VI, Line 11B

“The form 990 is first reviewed by the controller and cfo of the organization. The form 990 is then presented to the finance committee, a subcommittee of the executive committee (the organization's governing body). The finance committee reviews the 990 and reports to the executive committee.”

Form 990, Page 6, Part VI, Line 12C

“The organization reviews compliance with the policy and reminds members of the executive committee of the policy at scheduled meetings.”

Form 990, Page 6, Part VI, Line 15A

“The compensation committee reviews the compensation of the president on an annual basis. The president reviews the compensation of key employees on an annual basis. The compensation committee and president compare salaries of other convention and visitors bureaus using salary data obtained from the western association of convention and visitors bureau and destination marketing association international. The salary that is determined as a result of this analysis is documented using an internal form called a "personnel action form". The personnel action form is signed by the president for approving salaries of key employees and the personnel action form is signed by the chairman of the compensation committee for approving the salary of the president.”

Form 990, Page 6, Part VI, Line 15B

“The compensation committee reviews the compensation of the president on an annual basis. The president reviews the compensation of key employees on an annual basis. The compensation committee and president compare salaries of other convention and visitors bureaus using salary data obtained from the western association of convention and visitors bureau and destination marketing association international. The salary that is determined as a result of this analysis is documented using an internal form called a "personnel action form". The personnel action form is signed by the president for approving salaries of key employees and the personnel action form is signed by the chairman of the compensation committee for approving the salary of the president.”

Form 990, Page 6, Part VI, Line 19

“The documents are posted on the organization's website.”

Filing and Contact Details

Filer

Filer Name
Visit Salt Lake
EIN
87-0415106
Phone
8015344999
Address
90 SOUTH WEST TEMPLE, SALT LAKE CITY, UT 84101

Signing Officer

Name
Bart Blaisdell
Title
CFO
Phone
8015344999
Signed
2024-11-15
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Kaitlin Eskelson
Formed
1984
Legal Domicile
Ut
Voting Board Members
21
Independent Board Members
21
Employees
83
Volunteers
102

Preparer

Firm
Larson & Company Pc
Address
11240 S RIVER HEIGHTS DR STE 300, SOUTH JORDAN, UT 84095-5123
Preparer
Richard Scoresby CPA
Phone
8013131900
Supplemental Narrative

Additional Explanations

Form 990, Part XI, Line 9

“Cost of goods sold 20,574 donated rent 254,200 cost of goods sold -20,574 donated rent -254,200”

Financial Statement Notes

Schedule D, Page 3, Part X

“Management evaluates tax positions taken or expected to be taken in preparation of the organizations tax returns to determine if the positions are more-likely-than-not of being sustained if examined by the taxing authorities. Management has determined there are no uncertain income tax positions. The organizations returns of organization exempt from income tax (form 990) generally remain subject to examination by the internal revenue service for three years after they are filed.”

Schedule D, Page 4, Part XI, Line 2D

“Cost of goods sold 20,574 donated rent 254,200”

Schedule D, Page 4, Part XII, Line 2D

“Cost of goods sold 20,574 donated rent 254,200”

Raw XML AppendixShowing 400 of 661 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/PersonNm10TESSA ARNESON
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IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt290
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt300
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IRS990/Form990PartVIISectionAGrp/TitleTxt0PRESIDENT &
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IRS990/Form990PartVIISectionAGrp/TitleTxt2CHIEF SALES
IRS990/Form990PartVIISectionAGrp/TitleTxt3CHIEF MARKET
IRS990/Form990PartVIISectionAGrp/TitleTxt4CHIEF SALES
IRS990/Form990PartVIISectionAGrp/TitleTxt5CHIEF SPORTS
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IRS990/Form990PartVIISectionAGrp/TitleTxt7SALES MANAGE
IRS990/Form990PartVIISectionAGrp/TitleTxt8SALES MANAGE
IRS990/Form990PartVIISectionAGrp/TitleTxt9CHIEF DEVELO
IRS990/Form990PartVIISectionAGrp/TitleTxt10TRUSTEE
IRS990/Form990PartVIISectionAGrp/TitleTxt11TRUSTEE
IRS990/Form990PartVIISectionAGrp/TitleTxt12TRUSTEE
IRS990/Form990PartVIISectionAGrp/TitleTxt13TRUSTEE
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IRS990/Form990PartVIISectionAGrp/TitleTxt15TRUSTEE
IRS990/Form990PartVIISectionAGrp/TitleTxt16TRUSTEE
IRS990/Form990PartVIISectionAGrp/TitleTxt17TRUSTEE
IRS990/Form990PartVIISectionAGrp/TitleTxt18TRUSTEE
IRS990/Form990PartVIISectionAGrp/TitleTxt19PAST CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt20TRUSTEE
IRS990/Form990PartVIISectionAGrp/TitleTxt21CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt22SECRETARY
IRS990/Form990PartVIISectionAGrp/TitleTxt23TRUSTEE
IRS990/Form990PartVIISectionAGrp/TitleTxt24TRUSTEE
IRS990/Form990PartVIISectionAGrp/TitleTxt25TRUSTEE
IRS990/Form990PartVIISectionAGrp/TitleTxt26TRUSTEE
IRS990/Form990PartVIISectionAGrp/TitleTxt27TRUSTEE
IRS990/Form990PartVIISectionAGrp/TitleTxt28TRUSTEE
IRS990/Form990PartVIISectionAGrp/TitleTxt29EXECUTIVE CO
IRS990/Form990PartVIISectionAGrp/TitleTxt30VICE CHAIR
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IRS990/MissionDesc0PROMOTE SALT LAKE COUNTY AS A CONVENTION AND TOURIST DESTINATION.
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Document Assets

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Filings

Displayed year

2023 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$5,471,558
Liabilities
$3,112,518
Net assets
$2,359,040
Revenue
$19,256,680
Expenses
$19,729,809
Net income
-$473,129
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$7.26$4.94$2.32$25.7$25.7$0.03
2023Detailed filing. Detailed filing data is available for this year.$5.47$3.11$2.36$19.3$19.7$0.47
2023Summary only. Only limited summary data is available for this year.$5.47$3.11$2.36$19.3$19.7$0.47
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$5.84$3.01$2.83$17.2$18.1$0.93
2021Facts available. Structured filing facts are available, but richer extracted sections are limited.$7.09$3.33$3.76$14.9$15.1$0.16
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$5.53$1.61$3.92$14.2$14.8$0.53
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$7.19$2.73$4.46$18.4$19.2$0.82
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$7.16$1.89$5.27$15.0$15.5$0.48
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$9.63$3.88$5.75$25.1$19.9$5.23
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$4.65$4.08$0.57$19.6$19.7$0.10
2015XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$3.85$3.19$0.67$17.0$17.0$0.01
2014Detailed filing. Detailed filing data is available for this year.$4.83$4.18$0.66$16.0$16.1$0.02
2013Detailed filing. Detailed filing data is available for this year.$4.97$4.29$0.68$15.6$15.5$0.12
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.46$2.91$0.55$14.0
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.62$2.14$0.48$13.2