Civic Intelligence

Salt Lake Convention & Visitors Bureau

EIN 87-0415106 • 501(c)6 • Salt Lake City, UT

View Organization Page

Profile

Promote salt lake county as a convention and tourist destination.

90 South West TempleSalt Lake City, UT 84101

www.visitsaltlake.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

89th percentile

0.68x

Higher debt load relative to assets than 89% of similar nonprofits.

501(c)6 • $25M-$50M nonprofits • Source year 2024

Liabilities / Revenue

21st percentile

0.19x

Higher debt load relative to revenue than 21% of similar nonprofits.

501(c)6 • $25M-$50M nonprofits • Source year 2024

Net Margin

29th percentile

-0.1%

Higher net margin than 29% of similar nonprofits.

501(c)6 • $25M-$50M nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

90th percentile

33%

Faster asset growth than 90% of similar nonprofits.

501(c)6 • $25M-$50M nonprofits • Annualized from 2023 to 2024

Revenue Growth

86th percentile

34%

Faster revenue growth than 86% of similar nonprofits.

501(c)6 • $25M-$50M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets89th percentile

Assets

Up

$7,260,339

Up $1,788,781 (+33%) from 2023

Liabilities

Up

$4,936,182

Up $1,823,664 (+59%) from 2023

Net Assets

Down

$2,324,157

Down $34,883 (-1.5%) from 2023

Operations
Liabilities / Revenue21st percentileNet Margin29th percentile

Revenue

Up

$25,713,766

Up $6,457,086 (+34%) from 2023

Expenses

Up

$25,748,649

Up $6,018,840 (+31%) from 2023

Net Income

Up

-$34,883

Up $438,246 (+93%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth90th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$10M$5.0M$0Assets 2011: $2,616,815Liabilities 2011: $2,139,055Net Assets 2011: $477,7602011Assets 2012: $3,460,338Liabilities 2012: $2,906,619Net Assets 2012: $553,7192012Assets 2013: $4,965,112Liabilities 2013: $4,286,536Net Assets 2013: $678,5762013Assets 2014: $4,832,474Liabilities 2014: $4,176,841Net Assets 2014: $655,6332014Assets 2015: $3,852,351Liabilities 2015: $3,186,839Net Assets 2015: $665,5122015Assets 2016: $4,647,581Liabilities 2016: $4,082,073Net Assets 2016: $565,5082016Assets 2017: $9,629,223Liabilities 2017: $3,878,543Net Assets 2017: $5,750,6802017Assets 2018: $7,164,718Liabilities 2018: $1,891,052Net Assets 2018: $5,273,6662018Assets 2019: $7,189,859Liabilities 2019: $2,731,322Net Assets 2019: $4,458,5372019Assets 2020: $5,531,893Liabilities 2020: $1,607,526Net Assets 2020: $3,924,3672020Assets 2021: $7,092,794Liabilities 2021: $3,331,986Net Assets 2021: $3,760,8082021Assets 2022: $5,842,717Liabilities 2022: $3,010,548Net Assets 2022: $2,832,1692022Assets 2023: $5,471,558Liabilities 2023: $3,112,518Net Assets 2023: $2,359,0402023Assets 2024: $7,260,339Liabilities 2024: $4,936,182Net Assets 2024: $2,324,1572024

Highlighted filing

2024

Assets$7,260,339
Liabilities$4,936,182
Net Assets$2,324,157
Open 2024 Filing

Operations Trend

Revenue Growth86th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$30M$20M$10M$0-$10MExpenses 2011: $13,210,5032011Expenses 2012: $13,986,2002012Revenue 2013: $15,582,433Expenses 2013: $15,457,576Net Income 2013: $124,8572013Revenue 2014: $16,036,041Expenses 2014: $16,058,984Net Income 2014: -$22,9432014Revenue 2015: $17,038,475Expenses 2015: $17,028,596Net Income 2015: $9,8792015Revenue 2016: $19,584,294Expenses 2016: $19,684,298Net Income 2016: -$100,0042016Revenue 2017: $25,084,456Expenses 2017: $19,856,064Net Income 2017: $5,228,3922017Revenue 2018: $15,035,783Expenses 2018: $15,512,797Net Income 2018: -$477,0142018Revenue 2019: $18,414,166Expenses 2019: $19,229,295Net Income 2019: -$815,1292019Revenue 2020: $14,239,099Expenses 2020: $14,773,269Net Income 2020: -$534,1702020Revenue 2021: $14,927,768Expenses 2021: $15,091,327Net Income 2021: -$163,5592021Revenue 2022: $17,160,700Expenses 2022: $18,089,339Net Income 2022: -$928,6392022Revenue 2023: $19,256,680Expenses 2023: $19,729,809Net Income 2023: -$473,1292023Revenue 2024: $25,713,766Expenses 2024: $25,748,649Net Income 2024: -$34,8832024

Highlighted filing

2024

Revenue$25,713,766
Expenses$25,748,649
Net Income-$34,883
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$7,260,339
Liabilities
$4,936,182
Net assets
$2,324,157
Revenue
$25,713,766
Expenses
$25,748,649
Net income
-$34,883
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$7.26$4.94$2.32$25.7$25.7$0.03
2023Summary only. Only limited summary data is available for this year.$5.47$3.11$2.36$19.3$19.7$0.47
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$5.84$3.01$2.83$17.2$18.1$0.93
2021Facts available. Structured filing facts are available, but richer extracted sections are limited.$7.09$3.33$3.76$14.9$15.1$0.16
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$5.53$1.61$3.92$14.2$14.8$0.53
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$7.19$2.73$4.46$18.4$19.2$0.82
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$7.16$1.89$5.27$15.0$15.5$0.48
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$9.63$3.88$5.75$25.1$19.9$5.23
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$4.65$4.08$0.57$19.6$19.7$0.10
2015XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$3.85$3.19$0.67$17.0$17.0$0.01
2014Detailed filing. Detailed filing data is available for this year.$4.83$4.18$0.66$16.0$16.1$0.02
2013Detailed filing. Detailed filing data is available for this year.$4.97$4.29$0.68$15.6$15.5$0.12
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.46$2.91$0.55$14.0
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.62$2.14$0.48$13.2
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 17, 2025
Return Version
2024v5.1
Gross Receipts
$25,734,473
Mission and Program Overview

Mission

Promote salt lake county as a convention and tourist destination.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$3,825,034$4,869,090▲ $1,044,056
Land, Buildings, and Equipment, Net$113,668$704,863▲ $591,195
Accounts Receivable$505,469$614,819▲ $109,350
Prepaid Expenses and Deferred Charges$344,774$493,775▲ $149,001
Cash and Non-Interest-Bearing Accounts$76,047$48,427▼ $27,620
Inventories for Sale or Use$9,550$8,909▼ $641
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities$0--
Investments Program Related$0--
Loans From Officers Directors-$0-
Total Assets$5,471,558$7,260,339▲ $1,788,781
Other Assets Total$597,016$520,456▼ $76,560
Liabilities
Accounts Payable and Accrued Expenses$2,012,859$2,987,758▲ $974,899
Deferred Revenue$478,166$1,395,336▲ $917,170
Other Liabilities$621,493$553,088▼ $68,405
Total Liabilities$3,112,518$4,936,182▲ $1,823,664
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$2,359,040$2,324,157▼ $34,883
Total Net Assets Fund Balance$2,359,040$2,324,157▼ $34,883
Total Liabilities and Net Assets / Fund Balance$5,471,558$7,260,339▲ $1,788,781

Asset Categories

AssetBook ValueDepreciationBasis
Buildings$601,528$8,472$610,000
Leasehold Improvements$103,335$51,665$155,000
Equipment$0$26,008$26,008
Other Assets Org$520,456--
Compensation and Service Providers
Top Officer PayScore unavailable

Employees

NameTitleFull / Part TimeBaseOtherTotal
Kaitlin EskelsonPresident & CEOFT$415,375$258,932$674,307
Bart BlaisdellChief Financial OfficerFT$230,844$118,241$349,085
Krista ParryChief Development OfficerFT$229,381$65,354$294,735
Mark WhiteChief Sales & Experience OfficerFT$217,008$66,692$283,700
Tyler GosnellChief Brand & Marketing OfficerFT$191,491$76,266$267,757
Clay PartainChief Sports OfficerFT$184,957$79,209$264,166
Tyson LybbertChief Sales OfficerFT$194,140$63,660$257,800
Donna RogersDirector of Convention Sales, WestFT$145,135$80,431$225,566
Jeffrey GassawayManaging Director of Sales, MidwestFT$143,370$76,467$219,837
Karen StaplesManaging Director of Sales, EastFT$145,023$58,446$203,469
Julie RhoadsChief Services OfficerFT$129,396$38,690$168,086
Anton EckertVP of Global Tourism & TravelFT$124,583$41,302$165,885

Board Members and Trustees

NameTitle
Garrett ParkerChair
Chris McCandlessPast Chair
Pina PurperoVice Chair
Brent LangeTrustee
Caroline KleinTrustee
Clint OkerlundTrustee
Erin CosmanoTrustee
Erin LitvackTrustee
Erin Trenbeath-MurrayTrustee
Hoang NguyenTrustee
Joshua PepperTrustee
Levi ThornTrustee
Lisa Bennion RasmussenTrustee
Mark MundellTrustee
Ryan RitchieTrustee
Sarah LehmanTrustee
Sidni ShorterTrustee
Suzanne HarrisonTrustee
Scott GeorgeExecutive Committee
Taylor VriensExecutive Committee
Tessa ArnesonSecretary

Highest Paid Contractors

ContractorServicesLocationCompensation
Love Communications LLCMarketing & Sports Services546 South 200 West, Salt Lake City, UT 84101, Uk$3,531,196
Hello Yellow Media LimitedMarketing services36 East 20th Street 6th Floor, New York City, NY 10003$732,920
Dept Marketing Creative IncMarketing services1243 South 7th Street, Phoenix, AZ 85034$401,054
The Driver Provider - SLCTransportation services8950 North Oracle Road, Tuscon, AZ 85704$294,220
SimpleviewMarketing services-$260,158
Revenue and Support

Revenue Composition

Contributions and Grants
$159,375
Program Service Revenue
$25,350,577
Investment Income
$193,698
Other Revenue
$10,116
Change in Net Assets
$-34,883

Audited Revenue Reconciliation

Revenue per Audited Statements
$25,713,766
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$274,907
Other Revenue Adjustments
$0
Total Revenue per Audited Statements
$25,988,673
Total Revenue per Form 990
$25,713,766
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$16,862,616
Salaries, Compensation, and Employee Benefits$8,886,033
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising---$7,897,735
Conferences and Meetings---$6,651,905
Other Salaries and Wages---$4,902,868
Current Officers, Directors, Trustees, and Key Employees---$2,391,550
Other Employee Benefits---$898,930
Travel---$621,022
Payroll Taxes---$555,375
Information Technology---$531,424
Office Expenses---$321,901
Occupancy---$240,628
Pension Plan Contributions---$137,310
Fees for Services Accounting---$97,369
Fees for Services Other---$59,974
Other Expenses---$44,770
Fees for Services Legal---$40,980
Depreciation Depletion---$18,805
Total Functional Expenses$0$0$0$25,748,649

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$26,023,556
Expenses per Audited Statements$25,748,649
Total Expenses per Form 990$25,748,649
Expenses Not Reported on Form 990$274,907
Expenses Not Reported on Financial Statements$0
Other Expense Adjustments$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
In-house lobbying only
No
Subject to proxy tax
Yes

Reported Spending and Taxes

Line ItemAmount
Total Nondeductible Lobbying and Political Cost$120,240
Current Year Nondeductible Lobbying and Political Cost$19,075
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Loans from Officers, Directors, Trustees, and Key Employees-$0-
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Federal Income Taxes$553,088
Lease Liability-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
Yes
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Line 6 Classes of members or stockholders

“Members are made up of owners and/or managers of businesses in the Salt Lake County hospitality community.”

Form 990, Part VI, Line 7A Members or stockholders electing members of governing body

“The members elect the board of trustees and the board of trustees establishes the bylaws for the organization and committee to act in place of the board of trustees to establish policies and procedures for the organization and to assure that such policies and procedures are implemented.”

Form 990, Part VI, Line 7B Decisions requiring approval by members or stockholders

“Indirectly, yes, because the members elect the board of trustees who in turn elects the executive committee who makes decisions regarding the organization.”

Form 990, Part VI, Line 11B Review of form 990 by governing body

“The form 990 is first reviewed by the controller and CFO of the organization. The form 990 is then presented to the finance committee, a subcommittee of the executive committee (the organization's governing body). The finance committee reviews the 990 and reports to the executive committee.”

Form 990, Part VI, Line 12C Conflict of interest policy

“The organization reviews compliance with the policy and reminds members of tthe executive committee of the policy at scheduled meetings.”

Form 990, Part VI, Line 15A Process to establish compensation of top management official

“The compensation committee reviews the compensation of the president on an annual basis. The president reviews the compensation of key employees on an annual basis. The compensation committee and president compare salaries of other convention and visitors bureaus using salary data obtained from The Western Association of Convention and Visitors Bureau and Destination Marketing Association International. The salary that is determined as a result of this analysis is documented using an internal form called a "Personnel Action Form". The Personnel Action Form is signed by the president for approving salaries of key employees, and the personnel action form is signed by the chairman of the compensation committee for approving the salary of the president.”

Form 990, Part VI, Line 15B Process to establish compensation of other employees

“The compensation committee reviews the compensation of the president on an annual basis. The president reviews the compensation of key employees on an annual basis. The compensation committee and president compare salaries of other convention and visitors bureaus using salary data obtained from The Western Association of Convention and Visitors Bureau and Destination Marketing Association International. The salary that is determined as a result of this analysis is documented using an internal form called a "Personnel Action Form". The Personnel Action Form is signed by the president for approving salaries of key employees, and the personnel action form is signed by the chairman of the compensation committee for approving the salary of the president.”

Form 990, Part VI, Line 19 Required documents available to the public

“The documents are posted on the organization's website.”

Filing and Contact Details

Filer

Filer Name
Visit Salt Lake
EIN
87-0415106
Phone
8015344999
Address
90 South West Temple, Salt Lake City, UT 84101

Signing Officer

Name
Bart Blaisdell
Title
CFO
Phone
8015344999
Signed
2025-11-17
Discuss with paid preparer
Yes

Organization Details

Formed
1984
Legal Domicile
Ut
Voting Board Members
21
Independent Board Members
21
Employees
82
Volunteers
102

Preparer

Firm
Larson & Company PC
Address
11240 S River Heights Dr Ste 300, South Jordan, UT 84095-5123
Preparer
Richard Scoresby
Phone
8013131900
Supplemental Narrative

Financial Statement Notes

Schedule D, Part X, Line 2 FIN 48 (ASC 740) footnote

“Management evaluates tax positions taken or expected to be taken in preparation of the Organization's tax returns to determine if the positions are more-likely-than-not of being sustained if examined by the taxing authorities. Management has determined there are no uncertain income tax positions. The Returns of Organization Exempt from Income Tax (Form 990) generally remain subject to examination by the Internal Revenue Service for three years after they are filed.”

Schedule D, Part XI, Line 2(D) Other revenues in audited financial statements not in form 990

“Cost of Goods Sold - 20707”

Schedule D, Part XII, Line 2(D) Other expenses in audited financial statements not in form 990

“Cost of Goods Sold - 20707”

Raw XML AppendixShowing 400 of 845 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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IRS990/AccountsPayableAccrExpnssGrp/EOYAmt02987758
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IRS990/AccountsReceivableGrp/EOYAmt0614819
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IRS990/BooksInCareOfDetail/USAddress/CityNm0Salt Lake City
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