Civic Intelligence

Salt Lake Convention & Visitors Bureau

990 • Fiscal year 2020 • EIN 87-0415106

Jan 01, 2020 to Dec 31, 2020 • Filed on Nov 12, 2021

90 South West TempleSalt Lake City, UT 84101

(801) 534-4999

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

60th percentile

0.29x

Higher debt load relative to assets than 60% of similar nonprofits.

2020 filings • 501(c)6 • $10M-$25M nonprofits • Source year 2020

Liabilities / Revenue

18th percentile

0.11x

Higher debt load relative to revenue than 18% of similar nonprofits.

2020 filings • 501(c)6 • $10M-$25M nonprofits • Source year 2020

Net Margin

25th percentile

-3.8%

Higher net margin than 25% of similar nonprofits.

2020 filings • 501(c)6 • $10M-$25M nonprofits • Source year 2020

Top Officer Pay

24th percentile

$238,265

Higher top officer pay than 24% of similar nonprofits.

Top officer pay equals 1.7% of source-year revenue.

2020 filings • 501(c)6 • $10M-$25M nonprofits • Source year 2020

Asset Growth

4th percentile

-23%

Faster asset growth than 4% of similar nonprofits.

2020 filings • 501(c)6 • $10M-$25M nonprofits • Annualized from 2019 to 2020

Revenue Growth

24th percentile

-23%

Faster revenue growth than 24% of similar nonprofits.

2020 filings • 501(c)6 • $10M-$25M nonprofits • Annualized from 2019 to 2020

Assets

Down

$5,531,893

Down $1,657,966 (-23%) from 2019

Net Assets

Down

$3,924,367

Down $534,170 (-12%) from 2019

Liabilities

Down

$1,607,526

Down $1,123,796 (-41%) from 2019

Revenue

Down

$14,239,099

Down $4,175,067 (-23%) from 2019

Expenses

Down

$14,773,269

Down $4,456,026 (-23%) from 2019

Net Income

Up

-$534,170

Up $280,959 (+34%) from 2019

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$10M$5.0M$0Assets 2011: $2,616,815Liabilities 2011: $2,139,055Net Assets 2011: $477,7602011Assets 2012: $3,460,338Liabilities 2012: $2,906,619Net Assets 2012: $553,7192012Assets 2013: $4,965,112Liabilities 2013: $4,286,536Net Assets 2013: $678,5762013Assets 2014: $4,832,474Liabilities 2014: $4,176,841Net Assets 2014: $655,6332014Assets 2015: $3,852,351Liabilities 2015: $3,186,839Net Assets 2015: $665,5122015Assets 2016: $4,647,581Liabilities 2016: $4,082,073Net Assets 2016: $565,5082016Assets 2017: $9,629,223Liabilities 2017: $3,878,543Net Assets 2017: $5,750,6802017Assets 2018: $7,164,718Liabilities 2018: $1,891,052Net Assets 2018: $5,273,6662018Assets 2019: $7,189,859Liabilities 2019: $2,731,322Net Assets 2019: $4,458,5372019Assets 2020: $5,531,893Liabilities 2020: $1,607,526Net Assets 2020: $3,924,3672020Assets 2021: $7,092,794Liabilities 2021: $3,331,986Net Assets 2021: $3,760,8082021Assets 2022: $5,842,717Liabilities 2022: $3,010,548Net Assets 2022: $2,832,1692022Assets 2023: $5,471,558Liabilities 2023: $3,112,518Net Assets 2023: $2,359,0402023Assets 2024: $7,260,339Liabilities 2024: $4,936,182Net Assets 2024: $2,324,1572024

Highlighted filing

2020

Assets$5,531,893
Liabilities$1,607,526
Net Assets$3,924,367

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$30M$20M$10M$0-$10MExpenses 2011: $13,210,5032011Expenses 2012: $13,986,2002012Revenue 2013: $15,582,433Expenses 2013: $15,457,576Net Income 2013: $124,8572013Revenue 2014: $16,036,041Expenses 2014: $16,058,984Net Income 2014: -$22,9432014Revenue 2015: $17,038,475Expenses 2015: $17,028,596Net Income 2015: $9,8792015Revenue 2016: $19,584,294Expenses 2016: $19,684,298Net Income 2016: -$100,0042016Revenue 2017: $25,084,456Expenses 2017: $19,856,064Net Income 2017: $5,228,3922017Revenue 2018: $15,035,783Expenses 2018: $15,512,797Net Income 2018: -$477,0142018Revenue 2019: $18,414,166Expenses 2019: $19,229,295Net Income 2019: -$815,1292019Revenue 2020: $14,239,099Expenses 2020: $14,773,269Net Income 2020: -$534,1702020Revenue 2021: $14,927,768Expenses 2021: $15,091,327Net Income 2021: -$163,5592021Revenue 2022: $17,160,700Expenses 2022: $18,089,339Net Income 2022: -$928,6392022Revenue 2023: $19,256,680Expenses 2023: $19,729,809Net Income 2023: -$473,1292023Revenue 2024: $25,713,766Expenses 2024: $25,748,649Net Income 2024: -$34,8832024

Highlighted filing

2020

Revenue$14,239,099
Expenses$14,773,269
Net Income-$534,170
Jump To
Filing Snapshot
Filing Period
Jan 1, 2020 to Dec 31, 2020
Signed
Nov 12, 2021
Return Version
2020v4.0
Gross Receipts
$14,257,236
Mission and Program Overview

Mission

Promote salt lake county as a convention and tourist destination.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$1,786,238$2,380,205▲ $593,967
Investments Other Securities$4,000,000$2,250,000▼ $1,750,000
Accounts Receivable$868,701$623,120▼ $245,581
Land, Buildings, and Equipment, Net$155,000$144,667▼ $10,333
Prepaid Expenses and Deferred Charges$259,354$77,506▼ $181,848
Inventories for Sale or Use$69,016$54,845▼ $14,171
Receivables From Officers Etc$50,000--
Cash and Non-Interest-Bearing Accounts$1,550$1,550→ $0
Total Assets$7,189,859$5,531,893▼ $1,657,966
Liabilities
Accounts Payable and Accrued Expenses$1,912,605$1,205,765▼ $706,840
Deferred Revenue$818,717$401,761▼ $416,956
Total Liabilities$2,731,322$1,607,526▼ $1,123,796
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$4,458,537$3,924,367▼ $534,170
Total Net Assets Fund Balance$4,458,537$3,924,367▼ $534,170
Total Liabilities and Net Assets / Fund Balance$7,189,859$5,531,893▼ $1,657,966

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$144,667$10,333$155,000
Equipment-$26,008$26,008
Other Securities$750,000--
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Mark WhiteSenior VPFT$179,219$59,046$238,265
Kaitlin EskelsonPresident &FT$198,072$33,297$231,369
Kaitlin EskelsonPresident & CEO-$198,072$55,196$231,369
James ThompsonVP of MarketFT$156,875$30,144$187,019
James ThompsonVP of Marketing-$134,976$63,312$187,019
Jeff GassawayDirector ofFT$163,293$6,612$169,905
Jeff GassawayDirector of Sales-$130,125$29,613$169,905
Tyson LybbertManaging DirectorFT$140,516$28,129$168,645
Tyson LybbertManaging Director sales-$117,515$58,780$168,645
SALLY O'NEILLDirector ofFT$142,754$20,580$163,334
SALLY O'NEILLDirector of Sales-$112,103$20,580$163,334

Board Members and Trustees

NameTitle
Christine RedgraveChair Elect/
Taylor VriensChair/execco
Adrienne RudermanTrustee
Arlyn BradshawTrustee
Dave FieldsTrustee
Derek DyerTrustee
Erin LitvackTrustee
Jacklyn BiggsTrustee
Jeff KemptonTrustee
Jeff OlpinTrustee
Julia StoutTrustee
Kris MechamTrustee
Mary CraftsTrustee
Michael HopkinsTrustee
Oz HuttonTrustee
Rick TannerTrustee
Scott GeorgeTrustee
Cliff DonerExec VP/CFO
Brent LangeExecutive Co
Jim BreitingerExecutive Co
Chris EricksonImmpastchar/
Abby MurtaghSecretary/ex

Highest Paid Contractors

ContractorServicesLocationCompensation
Love Communications LLCMarketing Srvcs546 S 200 W, Salt Lake City, UT 84101$853,077
Simon SchusterPublishing/mktgPO BOX 70660, Chicago, IL 60673$421,290
Divvy Credit CardFinancial Srvcs13707 S 200 W STE 100, Draper, UT 84020$398,299
Cornerstone Technologies LLCIt Services1387 S 630 E, American Fork, UT 84003$393,966
Orchidevents LLCMgt & Admin Srv175 S WEST TEMPLE STE 30, Salt Lake City, UT 84101$364,718
Revenue and Support

Revenue Composition

Contributions and Grants
$275,000
Program Service Revenue
$13,872,137
Investment Income
$99,663
Other Revenue
$-7,701
Change in Net Assets
$-534,170

Audited Revenue Reconciliation

Revenue per Audited Statements
$14,239,099
Revenue Not Reported on Form 990
$18,137
Total Revenue per Audited Statements
$14,257,236
Total Revenue per Form 990
$14,239,099
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$10,753,041
Salaries, Compensation, and Employee Benefits$4,020,228
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising---$4,361,119
Conferences and Meetings---$4,075,599
Other Salaries and Wages---$3,042,873
Fees for Services Other---$643,332
Information Technology---$574,301
Occupancy---$561,658
Other Employee Benefits---$418,548
Payroll Taxes---$234,145
Current Officers, Directors, Trustees, and Key Employees---$231,369
All Other Expenses---$145,247
Fees for Services Accounting---$129,942
Office Expenses---$121,741
Pension Plan Contributions---$93,293
Other Expenses---$76,742
Travel---$50,014
Fees for Services Legal---$13,346
Total Functional Expenses$0$0$0$14,773,269

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$14,791,406
Expenses per Audited Statements$14,773,269
Total Expenses per Form 990$14,773,269
Expenses Not Reported on Form 990$18,137
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
No
Subject to proxy tax
Yes

Reported Spending and Taxes

Line ItemAmount
Total Nondeductible Lobbying and Political Cost$89,152
Current Year Nondeductible Lobbying and Political Cost$39,500
Insider Transactions and Loans

Interested-Person Transactions

Interested PartyRelationshipDescriptionShared RevenueAmount
Orchidevents LLC70% CONTROLLEDMgt & Adm ServicesNo$364,718

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Officers, Directors, Trustees, and Key Employees$50,000--
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
Yes
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
Yes
Management duties delegated
Yes

Governance Explanations

Form 990, Page 6, Part VI, Line 3

The organization entered into an "office sharing and services" agreement with orchid.events llc (orchid). The management services provided by orchid to the organization include cfo, executive vice president, and human resources services. Cliff doner is a 70% owner of orchid and provided the cfo and executive vice president services to the organization. He is listed as an officer on part vii. The organization paid orchid approximately 55,069 for the services provided by cliff doner. This amount included about 35,260 of reportable compensation, 17,035 of benefits, and 2,775 for employment taxes. In addition to the management services, orchid also provides office sharing, accounting, payroll, and it services to the organization. The total amount paid to orchid for 2020 is reported on part vii, section b, and part iv of schedule l.

Form 990, Page 6, Part VI, Line 6

Members are made up of owners and/or managers of businesses in the salt lake county hospitality community.

Form 990, Page 6, Part VI, Line 7A

The members elect the board of trustees and the board of trustees establishes the bylaws for the organization and elects an executive committee to act in place of the board of trustees to establish policies and procedures for the organization and to assure that such policies and procedures are implemented.

Form 990, Page 6, Part VI, Line 7B

Indirectly, yes, because the members elect the board of trustees who in turn elects the executive committee who makes decisions regarding the organization.

Form 990, Page 6, Part VI, Line 11B

The form 990 is first reviewed by the controller and cfo of the organization. The form 990 is then presented to the finance committee, a subcommittee of the executive committee (the organization's governing body). The finance committee reviews the 990 and reports to the executive committee.

Form 990, Page 6, Part VI, Line 12C

The organization reviews compliance with the policy and reminds members of the executive committee of the policy at scheduled meetings.

Form 990, Page 6, Part VI, Line 15A

The compensation committee reviews the compensation of the president on an annual basis. The president reviews the compensation of key employees on an annual basis. The compensation committee and president compare salaries of other convention and visitors bureaus using salary data obtained from the western association of convention and visitors bureau and destination marketing association international. The salary that is determined as a result of this analysis is documented using an internal form called a "personnel action form". The personnel action form is signed by the president for approving salaries of key employees and the personnel action form is signed by the chairman of the compensation committee for approving the salary of the president.

Form 990, Page 6, Part VI, Line 15B

The compensation committee reviews the compensation of the president on an annual basis. The president reviews the compensation of key employees on an annual basis. The compensation committee and president compare salaries of other convention and visitors bureaus using salary data obtained from the western association of convention and visitors bureau and destination marketing association international. The salary that is determined as a result of this analysis is documented using an internal form called a "personnel action form". The personnel action form is signed by the president for approving salaries of key employees and the personnel action form is signed by the chairman of the compensation committee for approving the salary of the president.

Form 990, Page 6, Part VI, Line 19

The documents are posted on the organization's website.

Filing and Contact Details

Filer

Filer Name
Visit Salt Lake
EIN
87-0415106
Phone
8015344999
Address
90 SOUTH WEST TEMPLE, SALT LAKE CITY, UT 84101

Signing Officer

Name
Bart Blaisdell
Title
Senior VP of Finance
Phone
8015344999
Signed
2021-11-12

Organization Details

Principal Officer
Kaitlin Eskelson
Formed
1984
Legal Domicile
Ut
Voting Board Members
21
Independent Board Members
21
Employees
88
Volunteers
120

Preparer

Firm
Larson & Company Pc
Address
11240 S RIVER HEIGHTS DR SUITE 300, SOUTH JORDAN, UT 84095-5123
Preparer
Richard Scoresby CPA
Phone
8013131900
Supplemental Narrative

Additional Explanations

Form 990, Part XI, Line 9

Cost of goods sold shown in revenue 18,137 cost of goods sold shown in revenue -18,137

Financial Statement Notes

Schedule D, Page 3, Part X

Management evaluates tax positions taken or expected to be taken in preparation of the organization's tax returns to determine if the positions are more-likely-than-not of being sustained if examined by the taxing authorities. Management has determined there are no uncertain income tax positions. The organization's returns of organization exempt from income tax (form 990) generally remain subject to examination by the internal revenue service for three years after they are filed.

Schedule D, Page 4, Part XI, Line 2D

Cost of goods sold shown in revenue 18,137

Schedule D, Page 4, Part XII, Line 2D

Cost of goods sold shown in revenue 18,137

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd13X
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IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd15X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd16X
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IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd18X
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IRS990/Form990PartVIISectionAGrp/OfficerInd1X
IRS990/Form990PartVIISectionAGrp/OfficerInd2X
IRS990/Form990PartVIISectionAGrp/OfficerInd3X
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IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt230144
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IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt428129
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt520580
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IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt80
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt90
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IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt110
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt120
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt130
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt140
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt150
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt160
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt170
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt180
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt190
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt200
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt210
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt220
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt230
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt240
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt250
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt260
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt270
IRS990/Form990PartVIISectionAGrp/PersonNm0MARK WHITE
IRS990/Form990PartVIISectionAGrp/PersonNm1KAITLIN ESKELSON
IRS990/Form990PartVIISectionAGrp/PersonNm2JAMES THOMPSON
IRS990/Form990PartVIISectionAGrp/PersonNm3JEFF GASSAWAY
IRS990/Form990PartVIISectionAGrp/PersonNm4TYSON LYBBERT
IRS990/Form990PartVIISectionAGrp/PersonNm5SALLY O'NEILL
IRS990/Form990PartVIISectionAGrp/PersonNm6JACKLYN BIGGS
IRS990/Form990PartVIISectionAGrp/PersonNm7ARLYN BRADSHAW
IRS990/Form990PartVIISectionAGrp/PersonNm8JIM BREITINGER
IRS990/Form990PartVIISectionAGrp/PersonNm9MARY CRAFTS
IRS990/Form990PartVIISectionAGrp/PersonNm10DEREK DYER
IRS990/Form990PartVIISectionAGrp/PersonNm11CHRIS ERICKSON
IRS990/Form990PartVIISectionAGrp/PersonNm12DAVE FIELDS
IRS990/Form990PartVIISectionAGrp/PersonNm13SCOTT GEORGE
IRS990/Form990PartVIISectionAGrp/PersonNm14MICHAEL HOPKINS
IRS990/Form990PartVIISectionAGrp/PersonNm15OZ HUTTON
IRS990/Form990PartVIISectionAGrp/PersonNm16JEFF KEMPTON
IRS990/Form990PartVIISectionAGrp/PersonNm17BRENT LANGE
IRS990/Form990PartVIISectionAGrp/PersonNm18ERIN LITVACK
IRS990/Form990PartVIISectionAGrp/PersonNm19KRIS MECHAM
IRS990/Form990PartVIISectionAGrp/PersonNm20ABBY MURTAGH
IRS990/Form990PartVIISectionAGrp/PersonNm21JEFF OLPIN
IRS990/Form990PartVIISectionAGrp/PersonNm22CHRISTINE REDGRAVE
IRS990/Form990PartVIISectionAGrp/PersonNm23ADRIENNE RUDERMAN
IRS990/Form990PartVIISectionAGrp/PersonNm24JULIA STOUT
IRS990/Form990PartVIISectionAGrp/PersonNm25RICK TANNER
IRS990/Form990PartVIISectionAGrp/PersonNm26TAYLOR VRIENS
IRS990/Form990PartVIISectionAGrp/PersonNm27CLIFF DONER
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IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt2156875
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt3163293
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt4140516
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IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt130
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt140
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt150
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt160
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IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt200
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt210
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt220
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IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt240
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt250
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt260
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt270
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt00
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt10
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt20
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt30
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt40
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt50
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt60
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt70
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt80
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt90
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt100
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt110
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt120
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt130
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IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt150
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IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt170
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt180
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt190
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IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt220
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt230
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt240
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt250
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt260
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt270
IRS990/Form990PartVIISectionAGrp/TitleTxt0SENIOR VP
IRS990/Form990PartVIISectionAGrp/TitleTxt1PRESIDENT &
IRS990/Form990PartVIISectionAGrp/TitleTxt2VP OF MARKET
IRS990/Form990PartVIISectionAGrp/TitleTxt3DIRECTOR OF
IRS990/Form990PartVIISectionAGrp/TitleTxt4MANAGING DIR
IRS990/Form990PartVIISectionAGrp/TitleTxt5DIRECTOR OF
IRS990/Form990PartVIISectionAGrp/TitleTxt6TRUSTEE
IRS990/Form990PartVIISectionAGrp/TitleTxt7TRUSTEE
IRS990/Form990PartVIISectionAGrp/TitleTxt8EXECUTIVE CO
IRS990/Form990PartVIISectionAGrp/TitleTxt9TRUSTEE
IRS990/Form990PartVIISectionAGrp/TitleTxt10TRUSTEE
IRS990/Form990PartVIISectionAGrp/TitleTxt11IMMPASTCHAR/
IRS990/Form990PartVIISectionAGrp/TitleTxt12TRUSTEE
IRS990/Form990PartVIISectionAGrp/TitleTxt13TRUSTEE
IRS990/Form990PartVIISectionAGrp/TitleTxt14TRUSTEE
IRS990/Form990PartVIISectionAGrp/TitleTxt15TRUSTEE
IRS990/Form990PartVIISectionAGrp/TitleTxt16TRUSTEE
IRS990/Form990PartVIISectionAGrp/TitleTxt17EXECUTIVE CO
IRS990/Form990PartVIISectionAGrp/TitleTxt18TRUSTEE
IRS990/Form990PartVIISectionAGrp/TitleTxt19TRUSTEE
IRS990/Form990PartVIISectionAGrp/TitleTxt20SECRETARY/EX
IRS990/Form990PartVIISectionAGrp/TitleTxt21TRUSTEE
IRS990/Form990PartVIISectionAGrp/TitleTxt22CHAIR ELECT/
IRS990/Form990PartVIISectionAGrp/TitleTxt23TRUSTEE
IRS990/Form990PartVIISectionAGrp/TitleTxt24TRUSTEE
IRS990/Form990PartVIISectionAGrp/TitleTxt25TRUSTEE
IRS990/Form990PartVIISectionAGrp/TitleTxt26CHAIR/EXECCO
IRS990/Form990PartVIISectionAGrp/TitleTxt27EXEC VP/CFO
IRS990/Form990ProvidedToGvrnBodyInd0false
IRS990/FormationYr01984
IRS990/FormerOfcrEmployeesListedInd0false
IRS990/FSAuditedBasisGrp/SeparateBasisFinclStmtInd0X
IRS990/FSAuditedInd0true
IRS990/FundraisingActivitiesInd0false
IRS990/GamingActivitiesInd0false
IRS990/GoverningBodyVotingMembersCnt021
IRS990/GovernmentGrantsAmt0275000
IRS990/GrantsToIndividualsInd0false
IRS990/GrantsToOrganizationsInd0false
IRS990/GrantToRelatedPersonInd0false
IRS990/GrossReceiptsAmt014257236
IRS990/GrossSalesOfInventoryAmt010436
IRS990/GroupReturnForAffiliatesInd0false
IRS990/IncludeFIN48FootnoteInd0true
IRS990/IndependentAuditFinclStmtInd0true
IRS990/IndependentVotingMemberCnt021
IRS990/IndivRcvdGreaterThan100KCnt013
IRS990/IndoorTanningServicesInd0false
IRS990/InfoInScheduleOPartVIInd0X
IRS990/InfoInScheduleOPartXIInd0X
IRS990/InformationTechnologyGrp/TotalAmt0574301
IRS990/InventoriesForSaleOrUseGrp/BOYAmt069016
IRS990/InventoriesForSaleOrUseGrp/EOYAmt054845
IRS990/InvestmentIncomeGrp/ExclusionAmt099663
IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt099663
IRS990/InvestmentInJointVentureInd0false
IRS990/InvestmentsOtherSecuritiesGrp/BOYAmt04000000
IRS990/InvestmentsOtherSecuritiesGrp/EOYAmt02250000
IRS990/IRPDocumentCnt051
IRS990/IRPDocumentW2GCnt00
IRS990/LandBldgEquipAccumDeprecAmt036341
IRS990/LandBldgEquipBasisNetGrp/BOYAmt0155000
IRS990/LandBldgEquipBasisNetGrp/EOYAmt0144667
IRS990/LandBldgEquipCostOrOtherBssAmt0181008
IRS990/LegalDomicileStateCd0UT
IRS990/LoanOutstandingInd0false
IRS990/LocalChaptersInd0false
IRS990/MaterialDiversionOrMisuseInd0false
IRS990/MembersOrStockholdersInd0true
IRS990/MethodOfAccountingAccrualInd0X
IRS990/MinutesOfCommitteesInd0true
IRS990/MinutesOfGoverningBodyInd0true
IRS990/MissionDesc0PROMOTE SALT LAKE COUNTY AS A CONVENTION AND TOURIST DESTINATION.
IRS990/MoreThan5000KToIndividualsInd0false
IRS990/MoreThan5000KToOrgInd0false
IRS990/NetAssetsOrFundBalancesBOYAmt04458537
IRS990/NetAssetsOrFundBalancesEOYAmt03924367
IRS990/NetIncomeOrLossGrp/RelatedOrExemptFuncIncomeAmt0-7701
IRS990/NetIncomeOrLossGrp/TotalRevenueColumnAmt0-7701
IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt04458537
IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt03924367
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IRS990/NondeductibleContriDisclInd0true
IRS990/OccupancyGrp/TotalAmt0561658
IRS990/OfficeExpensesGrp/TotalAmt0121741
IRS990/OfficerMailingAddressInd0false
IRS990/OperateHospitalInd0false
IRS990/Organization501cInd0X
IRS990/OrganizationFollowsFASB117Ind0X
IRS990/OtherEmployeeBenefitsGrp/TotalAmt0418548
IRS990/OtherExpensesGrp/Desc0EDUCATION AND AWARENESS
IRS990/OtherExpensesGrp/TotalAmt076742
IRS990/OtherSalariesAndWagesGrp/TotalAmt03042873
IRS990/PartialLiquidationInd0false
IRS990/PayrollTaxesGrp/TotalAmt0234145
IRS990/PensionPlanContributionsGrp/TotalAmt093293
IRS990/PoliticalCampaignActyInd0false
IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt0259354
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt077506
IRS990/PrincipalOfficerNm0KAITLIN ESKELSON
IRS990/ProfessionalFundraisingInd0false
IRS990/ProgramServiceRevenueGrp/BusinessCd0900099
IRS990/ProgramServiceRevenueGrp/BusinessCd1900099
IRS990/ProgramServiceRevenueGrp/BusinessCd2900099
IRS990/ProgramServiceRevenueGrp/BusinessCd3900099
IRS990/ProgramServiceRevenueGrp/Desc0CONVENTION & TOURISM SERVICES
IRS990/ProgramServiceRevenueGrp/Desc1TICKETING PROGRAMS
IRS990/ProgramServiceRevenueGrp/Desc2PARTNER DEVELOPMENT/MMBRSHP
IRS990/ProgramServiceRevenueGrp/Desc3MISCELLANEOUS REVENUE
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt011023954
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt12280196
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt2566867
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt31120
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt011023954
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt12280196
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt2566867
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt31120
IRS990/ProgSrvcAccomActy2Grp/Desc0THE ORGANIZATION PROMOTES TOURISM TO SALT LAKE COUNTY THROUGH COORDINATED MARKETING EFFORTS TO PACKAGED TRAVEL ORGANIZERS. THE ORGANIZATION ALSO OPERATES A VISITOR INFORMATION CENTER IN SALT LAKE CITY AND A SKI VOUCHER PROGRAM.
IRS990/ProhibitedTaxShelterTransInd0false
IRS990/PYContributionsGrantsAmt0275000
IRS990/PYInvestmentIncomeAmt0118252

Document Assets

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Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$7.26$4.94$2.32$25.7$25.7$0.03
2023Summary only. Only limited summary data is available for this year.$5.47$3.11$2.36$19.3$19.7$0.47
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$5.84$3.01$2.83$17.2$18.1$0.93
2021Facts available. Structured filing facts are available, but richer extracted sections are limited.$7.09$3.33$3.76$14.9$15.1$0.16
2020Detailed filing. Detailed filing data is available for this year.$5.53$1.61$3.92$14.2$14.8$0.53
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$7.19$2.73$4.46$18.4$19.2$0.82
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$7.16$1.89$5.27$15.0$15.5$0.48
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$9.63$3.88$5.75$25.1$19.9$5.23
2016XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$4.65$4.08$0.57$19.6$19.7$0.10
2015XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$3.85$3.19$0.67$17.0$17.0$0.01
2014Detailed filing. Detailed filing data is available for this year.$4.83$4.18$0.66$16.0$16.1$0.02
2013Detailed filing. Detailed filing data is available for this year.$4.97$4.29$0.68$15.6$15.5$0.12
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$3.46$2.91$0.55$14.0
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.62$2.14$0.48$13.2