Civic Intelligence

New Rural Project

990 • Fiscal year 2023 • EIN 86-3220083

Jan 01, 2023 to Dec 31, 2023 • Filed on Apr 08, 2025

Organization Profilenewruralproject.org
PO Box 77424Charlotte, NC 28271

(980) 202-2649

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

38th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2023 filings • 501(c)4 • $500k-$1M nonprofits • Source year 2023

Liabilities / Revenue

39th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2023 filings • 501(c)4 • $500k-$1M nonprofits • Source year 2023

Net Margin

72nd percentile

25%

Higher net margin than 72% of similar nonprofits.

2023 filings • 501(c)4 • $500k-$1M nonprofits • Source year 2023

Top Officer Pay

86th percentile

$70,833

Higher top officer pay than 86% of similar nonprofits.

Top officer pay equals 9.4% of source-year revenue.

2023 filings • 501(c)4 • $500k-$1M nonprofits • Source year 2023

Asset Growth

93rd percentile

61%

Faster asset growth than 93% of similar nonprofits.

2023 filings • 501(c)4 • $500k-$1M nonprofits • Annualized from 2022 to 2023

Revenue Growth

25th percentile

-6.8%

Faster revenue growth than 25% of similar nonprofits.

2023 filings • 501(c)4 • $500k-$1M nonprofits • Annualized from 2022 to 2023

Balance Sheet
Liabilities / Assets38th percentile

Assets

Up

$491,732

Up $186,352 (+61%) from 2022

Net Assets

Up

$491,732

Up $186,352 (+61%) from 2022

Liabilities

Flat

$0

Flat from 2022

Revenue And Expenses
Liabilities / Revenue39th percentileNet Margin72nd percentile

Revenue

Down

$752,920

Down $54,751 (-6.8%) from 2022

Expenses

Down

$566,568

Down $63,003 (-10%) from 2022

Net Income

Up

$186,352

Up $8,252 (+4.6%) from 2022

Historical Trend

Balance Sheet Trend

Asset Growth93rd percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$600K$400K$200K$0Assets 2021: $127,280Liabilities 2021: $0Net Assets 2021: $127,2802021Assets 2022: $305,380Liabilities 2022: $0Net Assets 2022: $305,3802022Assets 2023: $491,732Liabilities 2023: $0Net Assets 2023: $491,7322023Assets 2024: $403,243Liabilities 2024: $1,643Net Assets 2024: $401,6002024

Highlighted filing

2023

Assets$491,732
Liabilities$0
Net Assets$491,732
Open 2023 Filing

Operations Trend

Revenue Growth25th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$1.5M$1.0M$500K$0-$500KRevenue 2021: $263,008Expenses 2021: $135,728Net Income 2021: $127,2802021Revenue 2022: $807,671Expenses 2022: $629,571Net Income 2022: $178,1002022Revenue 2023: $752,920Expenses 2023: $566,568Net Income 2023: $186,3522023Revenue 2024: $1,132,522Expenses 2024: $1,222,654Net Income 2024: -$90,1322024

Highlighted filing

2023

Revenue$752,920
Expenses$566,568
Net Income$186,352
Open 2023 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2023 to Dec 31, 2023
Signed
Apr 8, 2025
Return Version
2023v6.0
Gross Receipts
$752,920
Mission and Program Overview

Mission

New Rural Project engages young and marginalized residents in rural communities to amplify their voices through increased civic and electoral engagement. The organization works to eliminate barriers to engagement by listening to rural stakeholders and working together to develop community-driven solutions.

To engage rural communities on issues that affect their everyday lives, including education, health, and economy, as well as other needs and issues identified by rural citizens.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$305,380$491,732▲ $186,352
Savings and Temporary Cash Investments$0--
Accounts Receivable$0--
Other Notes and Loans Receivable, Net$0--
Pledges and Grants Receivable$0--
Receivable From Disqualified Prsn$0--
Receivables From Officers Etc$0--
Investments Other Securities$0--
Investments Program Related$0--
Investments in Publicly Traded Securities$0--
Intangible Assets$0--
Inventories for Sale or Use$0--
Loans From Officers Directors$0--
Prepaid Expenses and Deferred Charges$0--
Total Assets$305,380$491,732▲ $186,352
Other Assets Total$0--
Liabilities
Accounts Payable and Accrued Expenses$0--
Grants Payable$0--
Mortgage Notes Payable Secured by Investment Property$0--
Unsecured Notes Loans Payable$0--
Deferred Revenue$0--
Escrow Account Liability$0--
Tax Exempt Bond Liabilities$0--
Total Liabilities$0$0→ $0
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$305,380$416,732▲ $111,352
Net Assets With Donor Restrictions$0$75,000▲ $75,000
Total Net Assets Fund Balance$305,380$491,732▲ $186,352
Total Liabilities and Net Assets / Fund Balance$305,380$491,732▲ $186,352
Compensation and Service Providers
Top Officer Pay86th percentile

Employees

NameTitleFull / Part TimeBaseTotal
Cynthia WallaceExecutive DirectorFT$70,833$70,833
Helen Probst MillsBoard Vice Chair - Policy and Operations DirectorPT$13,240$13,240

Board Members and Trustees

NameTitle
Douglas WilsonBoard Chair
Jaimie HildredthBoard Member
Kristin HeidkampBoard Member - Secretary
Christina Davis McCoyBoard Member - Treasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$752,920
Program Service Revenue
$0
Investment Income
$0
Other Revenue
$0
All Other Contributions
$716,885
Change in Net Assets
$186,352
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$355,469
Other Expenses$205,711
Total Fundraising Expense$23,521
Professional Fundraising Fees$5,388
Grants and Similar Amounts Paid$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$162,628$41,774$1,383$205,785
Current Officers, Directors, Trustees, and Key Employees$46,241$30,088$7,745$84,074
Fees for Services Other$48,650--$48,650
Other Expenses$8,410$37,806$2,188$48,404
Other Employee Benefits$30,374$10,689$1,328$42,391
Travel$19,046$4,269$3,677$26,992
Payroll Taxes$16,730$5,758$731$23,219
Fees for Services Accounting-$15,924-$15,924
Fees for Services Legal-$8,628-$8,628
All Other Expenses$6,614$475-$7,089
Occupancy$2,377$3,315-$5,692
Fees for Services Professional Fundraising--$5,388$5,388
Conferences and Meetings$3,617$239-$3,856
Total Functional Expenses$371,985$171,062$23,521$566,568
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$5,388

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Mecklenburg - April 20, 2023$21,823$21,823$3,647$18,176
Moore - April 27, 2023$14,212$14,212$3,610$10,602
Total Events$36,035$36,035$10,512$25,523
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Loans from Officers, Directors, Trustees, and Key Employees$0--
Receivables from Disqualified Persons$0--
Receivables from Officers, Directors, Trustees, and Key Employees$0--
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“The Form 990 is prepared after an internal review of the organization's books and records for the year. The draft Form is then sent to the Treasurer and the organization's Finance Committee for their comments and suggested changes. After completion of that review and any revisions, the revised Form is set to the full Board for their comments and suggested changes, if any. After completion of that review, the revised Form is sent to the full Board, the Board's Finance Committee, and the preparer to finalize and file the return.”

Form 990, Part VI, Section B, Line 12C

“The organization monitors this policy at each Board meeting.”

Form 990, Part VI, Section B, Line 15

“New Rural Project used independent compensation statistics for entities of similar size and purpose to determine appropriate compensation levels for officers in 2023.”

Form 990, Part VI, Section C, Line 19

“The organization's governing documents are available online through the State of North Carolina's online access to corporate records. In addition, the organization's governing documents and financial statements are available upon request by submitting a written request to the organization's address.”

Filing and Contact Details

Filer

Filer Name
New Rural Project
EIN
86-3220083
Phone
9802022649
Address
PO Box 77424, Charlotte, NC 28271

Signing Officer

Name
Cynthia Wallace
Title
Executive Director
Phone
9802970689
Signed
2025-04-08
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Cynthia Wallace
Formed
2021
Legal Domicile
Nc
Voting Board Members
5
Independent Board Members
4
Employees
27
Volunteers
216

Preparer

Firm
Wallace and Nordan LLP
Address
3737 Glenwood Ave, Suite 260, Raleigh, NC 27612
Preparer
Richard Nordan
Phone
9197829322
Raw XML AppendixShowing 400 of 412 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
IRS990/AccountantCompileOrReviewInd00
IRS990/AccountsPayableAccrExpnssGrp/BOYAmt00
IRS990/AccountsReceivableGrp/BOYAmt00
IRS990/ActivitiesConductedPrtshpInd00
IRS990/ActivityOrMissionDesc0To engage rural communities on issues that affect their everyday lives, including education, health, and economy, as well as other needs and issues identified by rural citizens.
IRS990/AllOtherContributionsAmt0716885
IRS990/AllOtherExpensesGrp/ManagementAndGeneralAmt0475
IRS990/AllOtherExpensesGrp/ProgramServicesAmt06614
IRS990/AllOtherExpensesGrp/TotalAmt07089
IRS990/AnnualDisclosureCoveredPrsnInd01
IRS990/BooksInCareOfDetail/PersonNm0Cynthia Wallace
IRS990/BooksInCareOfDetail/PhoneNum09802022649
IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt0PO Box 77424
IRS990/BooksInCareOfDetail/USAddress/CityNm0Charlotte
IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd0NC
IRS990/BooksInCareOfDetail/USAddress/ZIPCd028271
IRS990/BusinessRlnWith35CtrlEntInd00
IRS990/BusinessRlnWithFamMemInd00
IRS990/BusinessRlnWithOrgMemInd00
IRS990/CashNonInterestBearingGrp/BOYAmt0305380
IRS990/CashNonInterestBearingGrp/EOYAmt0491732
IRS990/ChangeToOrgDocumentsInd00
IRS990/CntrctRcvdGreaterThan100KCnt00
IRS990/CollectionsOfArtInd00
IRS990/CompCurrentOfcrDirectorsGrp/FundraisingAmt07745
IRS990/CompCurrentOfcrDirectorsGrp/ManagementAndGeneralAmt030088
IRS990/CompCurrentOfcrDirectorsGrp/ProgramServicesAmt046241
IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt084074
IRS990/CompensationFromOtherSrcsInd00
IRS990/CompensationProcessCEOInd01
IRS990/CompensationProcessOtherInd01
IRS990/ConferencesMeetingsGrp/ManagementAndGeneralAmt0239
IRS990/ConferencesMeetingsGrp/ProgramServicesAmt03617
IRS990/ConferencesMeetingsGrp/TotalAmt03856
IRS990/ConflictOfInterestPolicyInd01
IRS990/ConservationEasementsInd00
IRS990/ConsolidatedAuditFinclStmtInd00
IRS990/ContriRptFundraisingEventAmt036035
IRS990/CreditCounselingInd00
IRS990/CYBenefitsPaidToMembersAmt00
IRS990/CYContributionsGrantsAmt0752920
IRS990/CYGrantsAndSimilarPaidAmt00
IRS990/CYInvestmentIncomeAmt00
IRS990/CYOtherExpensesAmt0205711
IRS990/CYOtherRevenueAmt00
IRS990/CYProgramServiceRevenueAmt00
IRS990/CYRevenuesLessExpensesAmt0186352
IRS990/CYSalariesCompEmpBnftPaidAmt0355469
IRS990/CYTotalExpensesAmt0566568
IRS990/CYTotalFundraisingExpenseAmt023521
IRS990/CYTotalProfFndrsngExpnsAmt05388
IRS990/CYTotalRevenueAmt0752920
IRS990/DecisionsSubjectToApprovaInd00
IRS990/DeductibleArtContributionInd00
IRS990/DeductibleNonCashContriInd00
IRS990/DeferredRevenueGrp/BOYAmt00
IRS990/DelegationOfMgmtDutiesInd00
IRS990/Desc0Listening is at the core of our approach-amplifying voices and understanding the issues and concerns of our communities starts with actively listening. Through surveys, focus groups, and creating local platforms, we ensure that the voices of diverse constituencies (underserved communities, individuals under 40, and Faith Leaders) are heard and guide our work. In 2023, we expanded our Barbershop Conversations to an additional NRP rural focus county. This three-part weekly series brings together local community leaders, entrepreneurs, and elected officials with young men to discuss issues important to them, such as the justice system, crime, voting, civic engagement, and more. In the summer of 2023, we launched our Beauty Salon Conversation program in two of NRP rural focus counties. This program has a similar focus to our Barbershop Conversations which is to reach 18 - 40 year old women to increase civic engagement through a three week series. Our series brought the heat and the tea with sessions on Women, Stress, and Wellness, Civics at the Local Government Level, Entrepreneurship, and concluded by connecting the dots between these issues and their civic and electoral engagement.
IRS990/DescribedInSection501c3Ind00
IRS990/DisregardedEntityInd00
IRS990/DocumentRetentionPolicyInd00
IRS990/DonatedServicesAndUseFcltsAmt00
IRS990/DonorAdvisedFundInd00
IRS990/DonorRestrictionNetAssetsGrp/BOYAmt00
IRS990/DonorRestrictionNetAssetsGrp/EOYAmt075000
IRS990/DonorRstrOrQuasiEndowmentsInd00
IRS990/ElectionOfBoardMembersInd00
IRS990/EmployeeCnt027
IRS990/EmploymentTaxReturnsFiledInd01
IRS990/EngagedInExcessBenefitTransInd00
IRS990/EscrowAccountLiabilityGrp/BOYAmt00
IRS990/ExpenseAmt0130195
IRS990/FamilyOrBusinessRlnInd00
IRS990/FederalGrantAuditRequiredInd00
IRS990/FederatedCampaignsAmt00
IRS990/FeesForServicesAccountingGrp/ManagementAndGeneralAmt015924
IRS990/FeesForServicesAccountingGrp/TotalAmt015924
IRS990/FeesForServicesLegalGrp/ManagementAndGeneralAmt08628
IRS990/FeesForServicesLegalGrp/TotalAmt08628
IRS990/FeesForServicesOtherGrp/ProgramServicesAmt048650
IRS990/FeesForServicesOtherGrp/TotalAmt048650
IRS990/FeesForServicesProfFundraising/FundraisingAmt05388
IRS990/FeesForServicesProfFundraising/TotalAmt05388
IRS990/ForeignActivitiesInd00
IRS990/ForeignFinancialAccountInd00
IRS990/ForeignOfficeInd00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt040
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt120
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt20.5
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt30.5
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt40.5
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt50.5
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd0X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd1X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd2X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd3X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd4X
IRS990/Form990PartVIISectionAGrp/OfficerInd0X
IRS990/Form990PartVIISectionAGrp/OfficerInd1X
IRS990/Form990PartVIISectionAGrp/OfficerInd2X
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt00
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt10
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt20
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt30
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt40
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt50
IRS990/Form990PartVIISectionAGrp/PersonNm0Cynthia Wallace
IRS990/Form990PartVIISectionAGrp/PersonNm1Helen Probst Mills
IRS990/Form990PartVIISectionAGrp/PersonNm2Douglas Wilson
IRS990/Form990PartVIISectionAGrp/PersonNm3Kristin Heidkamp
IRS990/Form990PartVIISectionAGrp/PersonNm4Christina Davis McCoy
IRS990/Form990PartVIISectionAGrp/PersonNm5Jaimie Hildredth
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt070833
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt113240
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt20
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt30
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt40
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt50
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt00
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt10
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt20
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt30
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt40
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt50
IRS990/Form990PartVIISectionAGrp/TitleTxt0Executive Director
IRS990/Form990PartVIISectionAGrp/TitleTxt1Board Vice Chair - Policy and Operations Director
IRS990/Form990PartVIISectionAGrp/TitleTxt2Board Chair
IRS990/Form990PartVIISectionAGrp/TitleTxt3Board Member - Secretary
IRS990/Form990PartVIISectionAGrp/TitleTxt4Board Member - Treasurer
IRS990/Form990PartVIISectionAGrp/TitleTxt5Board Member
IRS990/Form990ProvidedToGvrnBodyInd01
IRS990/FormationYr02021
IRS990/FormerOfcrEmployeesListedInd00
IRS990/FSAuditedInd00
IRS990/FundraisingActivitiesInd01
IRS990/FundraisingAmt036035
IRS990/GainOrLossGrp/OtherAmt00
IRS990/GainOrLossGrp/SecuritiesAmt00
IRS990/GamingActivitiesInd00
IRS990/GoverningBodyVotingMembersCnt05
IRS990/GovernmentGrantsAmt00
IRS990/GrantsPayableGrp/BOYAmt00
IRS990/GrantsToIndividualsInd00
IRS990/GrantsToOrganizationsInd00
IRS990/GrantToRelatedPersonInd00
IRS990/GrossReceiptsAmt0752920
IRS990/GroupReturnForAffiliatesInd00
IRS990/IncludeFIN48FootnoteInd00
IRS990/IndependentAuditFinclStmtInd00
IRS990/IndependentVotingMemberCnt04
IRS990/IndivRcvdGreaterThan100KCnt00
IRS990/IndoorTanningServicesInd00
IRS990/InfoInScheduleOPartVIInd0X
IRS990/IntangibleAssetsGrp/BOYAmt00
IRS990/InventoriesForSaleOrUseGrp/BOYAmt00
IRS990/InvestmentExpenseAmt00
IRS990/InvestmentInJointVentureInd00
IRS990/InvestmentsOtherSecuritiesGrp/BOYAmt00
IRS990/InvestmentsProgramRelatedGrp/BOYAmt00
IRS990/InvestmentsPubTradedSecGrp/BOYAmt00
IRS990/IRPDocumentCnt02
IRS990/IRPDocumentW2GCnt00
IRS990/LegalDomicileStateCd0NC
IRS990/LoanOutstandingInd00
IRS990/LoansFromOfficersDirectorsGrp/BOYAmt00
IRS990/LocalChaptersInd00
IRS990/MaterialDiversionOrMisuseInd00
IRS990/MembershipDuesAmt00
IRS990/MembersOrStockholdersInd00
IRS990/MethodOfAccountingCashInd0X
IRS990/MinutesOfCommitteesInd01
IRS990/MinutesOfGoverningBodyInd01
IRS990/MissionDesc0New Rural Project engages young and marginalized residents in rural communities to amplify their voices through increased civic and electoral engagement. The organization works to eliminate barriers to engagement by listening to rural stakeholders and working together to develop community-driven solutions.
IRS990/MoreThan5000KToIndividualsInd00
IRS990/MoreThan5000KToOrgInd00
IRS990/MortgNotesPyblScrdInvstPropGrp/BOYAmt00
IRS990/NetAssetsOrFundBalancesBOYAmt0305380
IRS990/NetAssetsOrFundBalancesEOYAmt0491732
IRS990/NetUnrelatedBusTxblIncmAmt00
IRS990/NetUnrlzdGainsLossesInvstAmt00
IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt0305380
IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt0416732
IRS990/NoncashContributionsAmt00
IRS990/NondeductibleContributionsInd01
IRS990/NondeductibleContriDisclInd01
IRS990/OccupancyGrp/ManagementAndGeneralAmt03315
IRS990/OccupancyGrp/ProgramServicesAmt02377
IRS990/OccupancyGrp/TotalAmt05692
IRS990/OfficerMailingAddressInd00
IRS990/OperateHospitalInd00
IRS990/Organization501cInd0X
IRS990/OrganizationFollowsFASB117Ind0X
IRS990/OtherAssetsTotalGrp/BOYAmt00
IRS990/OtherChangesInNetAssetsAmt00
IRS990/OtherEmployeeBenefitsGrp/FundraisingAmt01328
IRS990/OtherEmployeeBenefitsGrp/ManagementAndGeneralAmt010689
IRS990/OtherEmployeeBenefitsGrp/ProgramServicesAmt030374
IRS990/OtherEmployeeBenefitsGrp/TotalAmt042391
IRS990/OtherExpensesGrp/Desc0Supplies
IRS990/OtherExpensesGrp/Desc1Postage and Shipping
IRS990/OtherExpensesGrp/Desc2Printing and Publications
IRS990/OtherExpensesGrp/Desc3Miscellaneous
IRS990/OtherExpensesGrp/FundraisingAmt01081
IRS990/OtherExpensesGrp/FundraisingAmt10
IRS990/OtherExpensesGrp/FundraisingAmt22188
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt07679
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt1545
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt23873
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt337806
IRS990/OtherExpensesGrp/ProgramServicesAmt011518
IRS990/OtherExpensesGrp/ProgramServicesAmt13875
IRS990/OtherExpensesGrp/ProgramServicesAmt211905
IRS990/OtherExpensesGrp/ProgramServicesAmt38410
IRS990/OtherExpensesGrp/TotalAmt020278
IRS990/OtherExpensesGrp/TotalAmt14420
IRS990/OtherExpensesGrp/TotalAmt215778
IRS990/OtherExpensesGrp/TotalAmt348404
IRS990/OtherRevenueTotalAmt00
IRS990/OtherSalariesAndWagesGrp/FundraisingAmt01383
IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt041774
IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt0162628
IRS990/OtherSalariesAndWagesGrp/TotalAmt0205785
IRS990/OthNotesLoansReceivableNetGrp/BOYAmt00
IRS990/PartialLiquidationInd00
IRS990/PayrollTaxesGrp/FundraisingAmt0731
IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt05758
IRS990/PayrollTaxesGrp/ProgramServicesAmt016730
IRS990/PayrollTaxesGrp/TotalAmt023219
IRS990/PledgesAndGrantsReceivableGrp/BOYAmt00
IRS990/PoliticalCampaignActyInd00
IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt00
IRS990/PrincipalOfficerNm0Cynthia Wallace
IRS990/PriorPeriodAdjustmentsAmt00
IRS990/ProfessionalFundraisingInd00
IRS990/ProgSrvcAccomActy2Grp/Desc0Civic Engagement - We aim to bridge the gap between civic engagement-such as voting, serving on boards, and advocacy-and individuals' daily lives by identifying meaningful connections and encouraging active participation. This includes leading and partnering on service events that drive community impact. Our civic engagement focused on issues related to healthcare, public safety, public education, voting rights, and civic education. In 2023, NRP launched our Urgent Conversations series with a discussion about the impact of Medicaid expansion on rural citizens and healthcare providers. We worked with several of our focus counties on community-based public safety campaigns to facilitate the sharing of helpful information and relevant resources between our focus counties as well as participated in panels with families who had been impacted by gun violence. We also partnered with other organizations to educate the public on the impact of funding the Comprehensive Remedial Plan (better known as the "Leandro Plan") for North Carolina public schools. NRP team members continue to speak with college students hosting training sessions about civic and electoral engagement, how local elections impact daily life, and how one can speak at local government meetings. Finally, we partnered with other local and national partners for several town halls in three of our focus counties that provided rural residents the opportunity to voice their concerns and provide feedback to their elected officials on the issues most important to them like voting rights, funding for public education, expanding Medicaid, the economy, and the environment.
IRS990/ProgSrvcAccomActy2Grp/ExpenseAmt092996
IRS990/ProgSrvcAccomActy2Grp/RevenueAmt00
IRS990/ProgSrvcAccomActy3Grp/Desc0Electoral Engagement - Our goal is to build meaningful connections with infrequent voters of in order to better understand the barriers they face to participating in elections-and to identify practical solutions to overcome those challenges. Through a combination of staff, volunteers, and paid canvassers, we worked to educate these communities about how, when, and where to vote. We also created opportunities for them to engage directly with the candidates and elected officials appearing on their Municipal Election ballots. In preparation for the November municipal elections, we implemented a multifaceted campaign strategy. This included a paid, non-partisan canvassing program in three municipalities, operating three to four days per week. Additionally, we conducted a paid live phone and texting program, a direct mail campaign, weekly phone banking, and an effective social media program. We further broadened our reach by partnering with local organizations to host Candidate Conversation events.
IRS990/ProgSrvcAccomActy3Grp/ExpenseAmt0148794
IRS990/ProgSrvcAccomActy3Grp/RevenueAmt00
IRS990/ProhibitedTaxShelterTransInd00
IRS990/PYBenefitsPaidToMembersAmt00
IRS990/PYContributionsGrantsAmt0807671
IRS990/PYExcessBenefitTransInd00
IRS990/PYGrantsAndSimilarPaidAmt00
IRS990/PYInvestmentIncomeAmt00
IRS990/PYOtherExpensesAmt0293799
IRS990/PYOtherRevenueAmt00
IRS990/PYProgramServiceRevenueAmt00
IRS990/PYRevenuesLessExpensesAmt0178100
IRS990/PYSalariesCompEmpBnftPaidAmt0326734
IRS990/PYTotalExpensesAmt0629571
IRS990/PYTotalProfFndrsngExpnsAmt09038
IRS990/PYTotalRevenueAmt0807671
IRS990/RcvblFromDisqualifiedPrsnGrp/BOYAmt00
IRS990/ReceivablesFromOfficersEtcGrp/BOYAmt00
IRS990/ReconcilationRevenueExpnssAmt0186352
IRS990/RegularMonitoringEnfrcInd01
IRS990/RelatedEntityInd00
IRS990/RelatedOrganizationCtrlEntInd00
IRS990/RelatedOrganizationsAmt00
IRS990/RentalIncomeOrLossGrp/PersonalAmt00
IRS990/RentalIncomeOrLossGrp/RealAmt00
IRS990/ReportInvestmentsOtherSecInd00
IRS990/ReportLandBuildingEquipmentInd00
IRS990/ReportOtherAssetsInd00
IRS990/ReportOtherLiabilitiesInd00
IRS990/ReportProgramRelatedInvstInd00
IRS990/RevenueAmt00
IRS990/SavingsAndTempCashInvstGrp/BOYAmt00
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990/ScheduleBRequiredInd01
IRS990ScheduleG/FundraisingEventInformationGrp/CashPrizesEvent1Amt00
IRS990ScheduleG/FundraisingEventInformationGrp/CashPrizesEvent2Amt00
IRS990ScheduleG/FundraisingEventInformationGrp/CashPrizesTotalEventsAmt00
IRS990ScheduleG/FundraisingEventInformationGrp/CharitableContributionsTotAmt00
IRS990ScheduleG/FundraisingEventInformationGrp/CharitableContriEvent1Amt00
IRS990ScheduleG/FundraisingEventInformationGrp/CharitableContriEvent2Amt00
IRS990ScheduleG/FundraisingEventInformationGrp/DirectExpenseSummaryEventsAmt010512
IRS990ScheduleG/FundraisingEventInformationGrp/EntertainmentEvent1Amt00
IRS990ScheduleG/FundraisingEventInformationGrp/EntertainmentEvent2Amt00
IRS990ScheduleG/FundraisingEventInformationGrp/EntertainmentTotalEventsAmt00
IRS990ScheduleG/FundraisingEventInformationGrp/Event1Nm0Mecklenburg - April 20, 2023
IRS990ScheduleG/FundraisingEventInformationGrp/Event2Nm0Moore - April 27, 2023
IRS990ScheduleG/FundraisingEventInformationGrp/FoodAndBeverageEvent1Amt01314
IRS990ScheduleG/FundraisingEventInformationGrp/FoodAndBeverageEvent2Amt01941
IRS990ScheduleG/FundraisingEventInformationGrp/FoodAndBeverageTotalEventsAmt03255
IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsEvent1Amt021823
IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsEvent2Amt014212
IRS990ScheduleG/FundraisingEventInformationGrp/GrossReceiptsTotalAmt036035
IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueEvent1Amt021823
IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueEvent2Amt014212
IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueTotalEventsAmt036035
IRS990ScheduleG/FundraisingEventInformationGrp/NetIncomeSummaryAmt025523
IRS990ScheduleG/FundraisingEventInformationGrp/NonCashPrizesEvent1Amt00
IRS990ScheduleG/FundraisingEventInformationGrp/NonCashPrizesEvent2Amt00
IRS990ScheduleG/FundraisingEventInformationGrp/NonCashPrizesTotalEventsAmt00
IRS990ScheduleG/FundraisingEventInformationGrp/OthDirectExpnssTotalEventsAmt07257
IRS990ScheduleG/FundraisingEventInformationGrp/OtherDirectExpensesEvent1Amt03647
IRS990ScheduleG/FundraisingEventInformationGrp/OtherDirectExpensesEvent2Amt03610
IRS990ScheduleG/FundraisingEventInformationGrp/OtherEventsTotalCnt00
IRS990ScheduleG/FundraisingEventInformationGrp/RentFacilityCostsEvent1Amt00
IRS990ScheduleG/FundraisingEventInformationGrp/RentFacilityCostsEvent2Amt00
IRS990ScheduleG/FundraisingEventInformationGrp/RentFcltyCostsTotalEventsAmt00
IRS990/ScheduleJRequiredInd00
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0The Form 990 is prepared after an internal review of the organization's books and records for the year. The draft Form is then sent to the Treasurer and the organization's Finance Committee for their comments and suggested changes. After completion of that review and any revisions, the revised Form is set to the full Board for their comments and suggested changes, if any. After completion of that review, the revised Form is sent to the full Board, the Board's Finance Committee, and the preparer to finalize and file the return.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1The organization monitors this policy at each Board meeting.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2New Rural Project used independent compensation statistics for entities of similar size and purpose to determine appropriate compensation levels for officers in 2023.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3The organization's governing documents are available online through the State of North Carolina's online access to corporate records. In addition, the organization's governing documents and financial statements are available upon request by submitting a written request to the organization's address.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Section B, Line 11b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Section B, Line 12c
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990, Part VI, Section B, Line 15
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Form 990, Part VI, Section C, Line 19
IRS990/SchoolOperatingInd00
IRS990/SignificantChangeInd00
IRS990/SignificantNewProgramSrvcInd00
IRS990/StatesWhereCopyOfReturnIsFldCd0NC
IRS990/SubjectToExcsTaxNetInvstIncInd00
IRS990/SubjectToProxyTaxInd00
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondLiabilitiesGrp/BOYAmt00
IRS990/TaxExemptBondsInd00
IRS990/TerminateOperationsInd00
IRS990/TotalAssetsBOYAmt0305380
IRS990/TotalAssetsEOYAmt0491732
IRS990/TotalAssetsGrp/BOYAmt0305380
IRS990/TotalAssetsGrp/EOYAmt0491732
IRS990/TotalCompGreaterThan150KInd00
IRS990/TotalContributionsAmt0752920
IRS990/TotalEmployeeCnt027
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt023521
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt0171062
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0371985
IRS990/TotalFunctionalExpensesGrp/TotalAmt0566568
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt00
IRS990/TotalLiabilitiesEOYAmt00
IRS990/TotalLiabilitiesGrp/BOYAmt00
IRS990/TotalLiabilitiesGrp/EOYAmt00
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0305380
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0491732
IRS990/TotalOtherCompensationAmt00
IRS990/TotalOtherProgSrvcExpenseAmt00
IRS990/TotalOtherProgSrvcGrantAmt00
IRS990/TotalOtherProgSrvcRevenueAmt00
IRS990/TotalProgramServiceExpensesAmt0371985
IRS990/TotalProgramServiceRevenueAmt00
IRS990/TotalReportableCompFromOrgAmt084073
IRS990/TotalRevenueGrp/ExclusionAmt00
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt00
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0752920
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotalVolunteersCnt0216
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0305380
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0491732
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TravelGrp/FundraisingAmt03677
IRS990/TravelGrp/ManagementAndGeneralAmt04269
IRS990/TravelGrp/ProgramServicesAmt019046
IRS990/TravelGrp/TotalAmt026992
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd00
IRS990/UnsecuredNotesLoansPayableGrp/BOYAmt00
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt0PO Box 77424
IRS990/USAddress/CityNm0Charlotte
IRS990/USAddress/StateAbbreviationCd0NC
IRS990/USAddress/ZIPCd028271
IRS990/VotingMembersGoverningBodyCnt05
IRS990/VotingMembersIndependentCnt04
IRS990/WebsiteAddressTxt0newruralproject.org
IRS990/WhistleblowerPolicyInd00
ReasonableCauseExplanation/ExplanationTxt0Per press release "NC-2024-08" from Oct. 1, 2024, The IRS has granted an extension for the entire state of North Carolina due to Hurricane Helene. The extension grants N.C. Corporations (including non-profit corporations) who had been granted extensions set to expire on Oct. 15, 2024, until May 1, 2025 to file 2023 tax returns.
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0Cynthia Wallace
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0Executive Director
ReturnHeader/BusinessOfficerGrp/PhoneNum09802970689
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-04-08
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0New Rural Project
ReturnHeader/Filer/BusinessNameControlTxt0NEWR
ReturnHeader/Filer/EIN0863220083
ReturnHeader/Filer/PhoneNum09802022649
ReturnHeader/Filer/USAddress/AddressLine1Txt0PO Box 77424
ReturnHeader/Filer/USAddress/CityNm0Charlotte
ReturnHeader/Filer/USAddress/StateAbbreviationCd0NC
ReturnHeader/Filer/USAddress/ZIPCd028271
ReturnHeader/IRSResponsiblePrtyInfoCurrInd01
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0204006441
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0Wallace and Nordan LLP
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt03737 Glenwood Ave

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2023 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$491,732
Liabilities
$0
Net assets
$491,732
Revenue
$752,920
Expenses
$566,568
Net income
$186,352
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.40$0.00$0.40$1.13$1.22$0.09
2023Detailed filing. Detailed filing data is available for this year.$0.49$0.00$0.49$0.75$0.57$0.19
2022Detailed filing. Detailed filing data is available for this year.$0.31$0.00$0.31$0.81$0.63$0.18
2021Detailed filing. Detailed filing data is available for this year.$0.13$0.00$0.13$0.26$0.14$0.13