Civic Intelligence

New Rural Project

990 • Fiscal year 2022 • EIN 86-3220083

Jan 01, 2022 to Dec 31, 2022 • Filed on Nov 14, 2023

Organization Profilenewruralproject.org
PO Box 77424Charlotte, NC 28271

(980) 297-0689

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

38th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2022 filings • 501(c)4 • $500k-$1M nonprofits • Source year 2022

Liabilities / Revenue

38th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2022 filings • 501(c)4 • $500k-$1M nonprofits • Source year 2022

Net Margin

72nd percentile

22%

Higher net margin than 72% of similar nonprofits.

2022 filings • 501(c)4 • $500k-$1M nonprofits • Source year 2022

Top Officer Pay

87th percentile

$68,462

Higher top officer pay than 87% of similar nonprofits.

Top officer pay equals 8.5% of source-year revenue.

2022 filings • 501(c)4 • $500k-$1M nonprofits • Source year 2022

Asset Growth

97th percentile

140%

Faster asset growth than 97% of similar nonprofits.

2022 filings • 501(c)4 • $500k-$1M nonprofits • Annualized from 2021 to 2022

Revenue Growth

95th percentile

207%

Faster revenue growth than 95% of similar nonprofits.

2022 filings • 501(c)4 • $500k-$1M nonprofits • Annualized from 2021 to 2022

Balance Sheet
Liabilities / Assets38th percentile

Assets

Up

$305,380

Up $178,100 (+140%) from 2021

Net Assets

Up

$305,380

Up $178,100 (+140%) from 2021

Liabilities

Flat

$0

Flat from 2021

Revenue And Expenses
Liabilities / Revenue38th percentileNet Margin72nd percentile

Revenue

Up

$807,671

Up $544,663 (+207%) from 2021

Expenses

Up

$629,571

Up $493,843 (+364%) from 2021

Net Income

Up

$178,100

Up $50,820 (+40%) from 2021

Historical Trend

Balance Sheet Trend

Asset Growth97th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$600K$400K$200K$0Assets 2021: $127,280Liabilities 2021: $0Net Assets 2021: $127,2802021Assets 2022: $305,380Liabilities 2022: $0Net Assets 2022: $305,3802022Assets 2023: $491,732Liabilities 2023: $0Net Assets 2023: $491,7322023Assets 2024: $403,243Liabilities 2024: $1,643Net Assets 2024: $401,6002024

Highlighted filing

2022

Assets$305,380
Liabilities$0
Net Assets$305,380
Open 2022 Filing

Operations Trend

Revenue Growth95th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$1.5M$1.0M$500K$0-$500KRevenue 2021: $263,008Expenses 2021: $135,728Net Income 2021: $127,2802021Revenue 2022: $807,671Expenses 2022: $629,571Net Income 2022: $178,1002022Revenue 2023: $752,920Expenses 2023: $566,568Net Income 2023: $186,3522023Revenue 2024: $1,132,522Expenses 2024: $1,222,654Net Income 2024: -$90,1322024

Highlighted filing

2022

Revenue$807,671
Expenses$629,571
Net Income$178,100
Open 2022 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2022 to Dec 31, 2022
Signed
Nov 14, 2023
Return Version
2022v5.0
Gross Receipts
$807,671
Mission and Program Overview

Mission

New Rural Project engages young and marginalized residents in rural communities to amplify their voices through increased civic and electoral engagement. The organization works to eliminate barriers to engagement by listening to rural stakeholders and working together to develop community-driven solutions.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$127,280$305,380▲ $178,100
Savings and Temporary Cash Investments$0$0→ $0
Accounts Receivable$0$0→ $0
Other Notes and Loans Receivable, Net$0$0→ $0
Pledges and Grants Receivable$0$0→ $0
Receivable From Disqualified Prsn$0$0→ $0
Receivables From Officers Etc$0$0→ $0
Investments Other Securities$0$0→ $0
Investments Program Related$0$0→ $0
Investments in Publicly Traded Securities$0$0→ $0
Intangible Assets$0$0→ $0
Inventories for Sale or Use$0$0→ $0
Loans From Officers Directors$0$0→ $0
Prepaid Expenses and Deferred Charges$0$0→ $0
Total Assets$127,280$305,380▲ $178,100
Other Assets Total$0$0→ $0
Liabilities
Accounts Payable and Accrued Expenses$0$0→ $0
Grants Payable$0$0→ $0
Mortgage Notes Payable Secured by Investment Property$0$0→ $0
Unsecured Notes Loans Payable$0$0→ $0
Deferred Revenue$0$0→ $0
Escrow Account Liability$0$0→ $0
Tax Exempt Bond Liabilities$0$0→ $0
Total Liabilities$0$0→ $0
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$127,280$305,380▲ $178,100
Net Assets With Donor Restrictions$0$0→ $0
Total Net Assets Fund Balance$127,280$305,380▲ $178,100
Total Liabilities and Net Assets / Fund Balance$127,280$305,380▲ $178,100
Compensation and Service Providers
Top Officer Pay87th percentile

Employees

NameTitleFull / Part TimeBaseTotal
Cynthia WallaceExecutive DirectorFT$68,462$68,462
Helen Probst MillsBoard Vice Chair - Policy and Operations DirectorPT$33,095$33,095

Board Members and Trustees

NameTitle
Douglas WilsonBoard Chair
Jaimie HildredthBoard Member
Kristin HeidkampBoard Member - Secretary
Christina Davis McCoyBoard Member - Treasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$807,671
Program Service Revenue
$0
Investment Income
$0
Other Revenue
$0
All Other Contributions
$783,043
Change in Net Assets
$178,100
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$326,734
Other Expenses$293,799
Total Fundraising Expense$15,714
Professional Fundraising Fees$9,038
Grants and Similar Amounts Paid$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$177,570$0$0$177,570
Current Officers, Directors, Trustees, and Key Employees$73,347$28,209$0$101,556
Other Expenses$96,849$191$0$97,040
Advertising$50,858$0$0$50,858
Fees for Services Other$28,780$765$4,356$33,901
Payroll Taxes$17,783$6,840$0$24,623
Other Employee Benefits$16,600$6,385$0$22,985
Travel$14,128$3,055$2,010$19,193
Fees for Services Accounting$0$12,450$0$12,450
Fees for Services Professional Fundraising--$9,038$9,038
Fees for Services Legal$0$8,577$0$8,577
All Other Expenses$5,152$940$0$6,092
Occupancy$3,916$300$0$4,216
Insurance$0$4,188$0$4,188
Office Expenses$2,039$995$0$3,034
Information Technology$0$1,569$0$1,569
Total Functional Expenses$526,190$87,667$15,714$629,571
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$9,038
Fundraising Direct Expenses$0
Fundraising Gross Income$0
Gaming Direct Expenses$0
Gaming Gross Income$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Virtual Fundraisers$24,628$0$0$0
Total Events$24,628$0$0$0
Political and Lobbying Activity
Political campaign activity
Yes
Subject to proxy tax
No

Reported Spending and Taxes

Line ItemAmount
Political Expenditures$41,902
Section 527 Activity Spending$41,902
Total Exempt Function Spending$41,902
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Loans from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Receivables from Disqualified Persons$0$0→ $0
Receivables from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“The form 990 is prepared after an internal review of the organization's books and records for the year. The draft form is then sent to the organization's officers for their comments and suggested changes. After completion of that review, the revised form is sent to the Board's Finance Committee for review. Questions ,comments and changes, if any, are incorporated after discussion with the Officers, the Finance Committee and the preparer to finalize and file the return.”

Form 990, Part VI, Section B, Line 12C

“The organization monitors this policy at each Board Meeting.”

Form 990, Part VI, Section B, Line 15

“New Rural Project used independent compensation statistics to determine appropriate compensation levels for hiring practices in 2021.”

Form 990, Part VI, Section C, Line 19

“The organizations governing documents are available online through the State of North Carolina's online access to corporate records. In addition, the organization's governing documents and financial statements are available upon request by submitting a written request to the organization's address.”

Filing and Contact Details

Filer

Filer Name
New Rural Project
EIN
86-3220083
Phone
9802970689
Address
PO Box 77424, Charlotte, NC 28271

Signing Officer

Name
Cynthia L Wallace
Title
Executive Director
Phone
9802970689
Signed
2023-11-14
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Cynthia Wallace
Formed
2021
Legal Domicile
Nc
Voting Board Members
5
Independent Board Members
4
Employees
46
Volunteers
100

Preparer

Firm
Freelance CFOs
Address
1220 E Gargus Rd, Moncure, NC 27559
Preparer
Michael J Schierbeek
Phone
9196560660
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 11G

“Other Services: Consulting - general - 42,939 Consulting - program - 28,780”

Raw XML AppendixShowing 400 of 576 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/PersonNm1Helen Probst Mills
IRS990/Form990PartVIISectionAGrp/PersonNm2Douglas Wilson
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IRS990/MissionDesc0New Rural Project engages young and marginalized residents in rural communities to amplify their voices through increased civic and electoral engagement. The organization works to eliminate barriers to engagement by listening to rural stakeholders and working together to develop community-driven solutions.
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IRS990/PrincipalOfficerNm0Cynthia Wallace
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IRS990/ProgSrvcAccomActy2Grp/Desc0Civic Engagement - New Rural Project directly engages with folks in our community to gain a better understanding of their priorities and to help support their greatest needs becoming a trusted partner. Vaccine and Community Events - In 2022, New Rural Project continued to host COVID-19 community vaccination events working to help rural populations of color receive vaccinations. Health professionals administered the vaccines, and we partnered with other local community groups to turn these vaccine events into community events providing essential services. In advance of our community events we canvassed and phone banked to ensure information about COVID-19 vaccines and our free events reached the communities closest to our events. New Rural Project also partners with other non-profit organizations to host webinars to help educate the public on the impact of various legislation and litigation connected to topics like public education funding and federal elections. We also speak with community college students hosting training sessions about civic and electoral engagement, how local elections impact daily life, and how one can speak at local government meetings. New Rural Project created the Young People's Conversations (YPC) series, a quarterly event to engage millennials and GenZ voters and amplify their voices and experiences. Panel discussions were held over Zoom, live streamed on our social media, and shared on our YouTube page.
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IRS990/ProgSrvcAccomActy3Grp/Desc0Electoral Engagement - Our goal is to have meaningful contact with infrequent registered voters of color to identify the barriers to their electoral participation and identify solutions to those barriers. Using staff members, volunteers and paid canvassers, we worked to educate these communities on how they could vote, when and where they could vote, and provided opportunities to meet the candidates and elected officials that would be on their General Election ballots. In the months leading up to both the May primary and November general election we did the following: 1) ran a six to seven day a week paid non-partisan canvassing program in four of our seven focus counties, 2) implemented a paid live phone and texting program, 3) implemented a direct mail campaign, 4) conducted weekly phone banking, 5) partnered with local organizations to hold five "Candidate Conversation" events, and 6) put together an effective radio and social media program.
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Filings

Displayed year

2022 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$305,380
Liabilities
$0
Net assets
$305,380
Revenue
$807,671
Expenses
$629,571
Net income
$178,100
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.40$0.00$0.40$1.13$1.22$0.09
2023Detailed filing. Detailed filing data is available for this year.$0.49$0.00$0.49$0.75$0.57$0.19
2022Detailed filing. Detailed filing data is available for this year.$0.31$0.00$0.31$0.81$0.63$0.18
2021Detailed filing. Detailed filing data is available for this year.$0.13$0.00$0.13$0.26$0.14$0.13