Civic Intelligence

Geena Davis Institute on Gender in Media

990 • Fiscal year 2022 • EIN 86-1943473

Jan 01, 2022 to Dec 31, 2022 • Filed on Nov 01, 2023

Organization ProfileSEEJANE.ORG

View Organization Page

4712 Admiralty Way 455Marina Del Rey, CA 90292

(213) 221-3314

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

58th percentile

0.11x

Higher debt load relative to assets than 58% of similar nonprofits.

2022 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2022

Liabilities / Revenue

46th percentile

0.06x

Higher debt load relative to revenue than 46% of similar nonprofits.

2022 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2022

Net Margin

64th percentile

15%

Higher net margin than 64% of similar nonprofits.

2022 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2022

Top Officer Pay

91st percentile

$214,443

Higher top officer pay than 91% of similar nonprofits.

Top officer pay equals 9.3% of source-year revenue.

2022 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2022

Asset Growth

84th percentile

36%

Faster asset growth than 84% of similar nonprofits.

2022 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2021 to 2022

Revenue Growth

79th percentile

41%

Faster revenue growth than 79% of similar nonprofits.

2022 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2021 to 2022

Balance Sheet
Liabilities / Assets58th percentile

Assets

Up

$1,359,371

Up $362,533 (+36%) from 2021

Net Assets

Up

$1,211,984

Up $355,939 (+42%) from 2021

Liabilities

Up

$147,387

Up $6,594 (+4.7%) from 2021

Revenue And Expenses
Liabilities / Revenue46th percentileNet Margin64th percentile

Revenue

Up

$2,315,432

Up $676,000 (+41%) from 2021

Expenses

Up

$1,969,488

Up $295,371 (+18%) from 2021

Net Income

Up

$345,944

Up $380,629 (+1097%) from 2021

Historical Trend

Balance Sheet Trend

Asset Growth84th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$1.5M$1.0M$500K$0Assets 2021: $996,838Liabilities 2021: $140,793Net Assets 2021: $856,0452021Assets 2022: $1,359,371Liabilities 2022: $147,387Net Assets 2022: $1,211,9842022Assets 2024: $815,870Liabilities 2024: $142,455Net Assets 2024: $673,4152024

Highlighted filing

2022

Assets$1,359,371
Liabilities$147,387
Net Assets$1,211,984
Open 2022 Filing

Operations Trend

Revenue Growth79th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$4.0M$2.0M$0-$2.0MRevenue 2021: $1,639,432Expenses 2021: $1,674,117Net Income 2021: -$34,6852021Revenue 2022: $2,315,432Expenses 2022: $1,969,488Net Income 2022: $345,9442022Revenue 2024: $2,049,510Expenses 2024: $3,105,383Net Income 2024: -$1,055,8732024

Highlighted filing

2022

Revenue$2,315,432
Expenses$1,969,488
Net Income$345,944
Open 2022 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2022 to Dec 31, 2022
Signed
Nov 1, 2023
Return Version
2022v5.0
Gross Receipts
$2,315,432
Mission and Program Overview

Mission

The organization works collaboratively within the entertainment industry to create gender balance, foster inclusion and reduce negative stereotyping in family entertainment media.

To reinvent, transform and inspire how global content creators and media tell stories through authentic portrayals of the population in entertainment. We use data to mitigate unconscious bias in the creation of global entertainment, advertising and video gaming. Our data driven research, education and advocacy to empower and inspire content creators to reimagine the media landscape to reflect the world we live in.

Balance Sheet Detail
LineBeginningEndChange
Assets
Pledges and Grants Receivable$514,326$704,127▲ $189,801
Cash and Non-Interest-Bearing Accounts$396,732$635,905▲ $239,173
Prepaid Expenses and Deferred Charges$17,291$19,339▲ $2,048
Land, Buildings, and Equipment, Net$0$0→ $0
Total Assets$996,838$1,359,371▲ $362,533
Other Assets Total$68,488$0▼ $68,488
Liabilities
Accounts Payable and Accrued Expenses$140,793$147,387▲ $6,594
Total Liabilities$140,793$147,387▲ $6,594
Net Assets / Fund Balance
Net Assets With Donor Restrictions-$708,111-
Net Assets Without Donor Restrictions$856,045$503,873▼ $352,172
Total Net Assets Fund Balance$856,045$1,211,984▲ $355,939
Total Liabilities and Net Assets / Fund Balance$996,838$1,359,371▲ $362,533

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$0$1,441$1,441
Compensation and Service Providers
Top Officer Pay91st percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Madeline Di NonnoPresident & CEOFT$208,750$5,693$214,443
Elizabeth KilpatrickSenior Vice PresidentFT$144,033$16,079$160,112
Meredith ConroyVice President, Research & InsightsFT$127,883$165$128,048
Michele MeyerSr. Director, Research and MethodologiesFT$107,041$8,780$115,821

Board Members and Trustees

NameTitle
Geena DavisBoard Chair
Alysia ReinerDirector
Arielle Gross SamuelsDirector
Dale GreenDirector
Gil RobertsonDirector
Jen Louis BarretDirector
Karla Pita LoorDirector
Loris Kramer LunsfordDirector
Nina TasslerDirector
Paul MartinDirector
Wendy CalhounDirector
Revenue and Support

Revenue Composition

Contributions and Grants
$1,447,753
Program Service Revenue
$867,661
Investment Income
$18
Other Revenue
$0
All Other Contributions
$1,246,913
Change in Net Assets
$345,944

Audited Revenue Reconciliation

Revenue per Audited Statements
$2,315,432
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$10,000
Total Revenue per Audited Statements
$2,325,432
Total Revenue per Form 990
$2,315,432
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$1,580,495
Other Expenses$388,993
Total Fundraising Expense$228,513
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$785,791$105,144$128,443$1,019,378
Current Officers, Directors, Trustees, and Key Employees$288,727$38,633$47,194$374,554
Payroll Taxes$85,486$11,439$13,973$110,898
Other Employee Benefits$49,518$16,569$9,578$75,665
All Other Expenses$36,225$11,357$13,445$61,027
Travel$45,896$41$1,562$47,499
Advertising$35,852$1,305$1,138$38,295
Other Expenses$17,100$6,724$894$24,718
Fees for Services Legal$16,190$7,696$194$24,080
Fees for Services Accounting$14,119$6,712$169$21,000
Insurance$10,713$3,585$2,072$16,370
Fees for Services Other$4,714$2,241$56$7,011
Office Expenses$2,825$1,858$2,024$6,707
Total Functional Expenses$1,496,179$244,796$228,513$1,969,488

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$1,969,488
Total Expenses per Audited Statements$1,969,488
Total Expenses per Form 990$1,969,488
Expenses Not Reported on Financial Statements$0
Expenses Not Reported on Form 990$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Interested-Person Transactions

Interested PartyRelationshipDescriptionShared RevenueAmount
Madeline Di NonnoFamilyTHE ORGANIZATION PAYS A COMPETITIVE RATE (BELOW OTHER QUOTES) FOR WEBSITE MAINTENANCE SERVICE FROM BUSINESS OWNED BY MADELINE'S SPOUSE. THE ORGANIZATION PAYS $50 AN HOUR FOR THIS SERVICE FOR A TOTAL OF $30,881 FOR THE YEAR.No$30,881
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
Yes
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“Line 11b explanation - a draft of the form 990 is reviewed and approved by the senior vice president and president/ceo. The final version is distributed to the full board prior to submittal to the internal revenue service.”

Form 990, Part VI, Section B, Line 12C

“Each member of the board annually fills out a conflict-of-interest statement. If a conflict arises for a business arrangement, the board member that has the conflict will not participate in the vote.”

Form 990, Part VI, Section B, Line 15

“Board determines market rate of compensation through the use of compensation surveys. Final decision on compensation is determined through board approval.”

Form 990, Part VI, Section C, Line 19

“No other documents available to the public”

Filing and Contact Details

Filer

Filer Name
Geena Davis Institute on Gender in Media
EIN
86-1943473
Phone
2132213314
Address
4712 ADMIRALTY WAY 455, MARINA DEL REY, CA 90292

Signing Officer

Name
Madeline Di Nonno
Title
President & CEO
Phone
2132213314
Signed
2023-11-01
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Madeline Di Nonno
Formed
2021
Legal Domicile
CA
Voting Board Members
12
Independent Board Members
11
Employees
34
Volunteers
200

Preparer

Firm
Bpm Llp
Address
5000 E SPRING STREET SUITE 200, LONG BEACH, CA 90815-5215
Preparer
Cynthia Schoelen
Phone
5624203100
Supplemental Narrative

Additional Explanations

Form 990. Part XII, Line 2C

“No change in process from the prior year.”

Raw XML AppendixShowing 400 of 518 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
IRS990/AccountantCompileOrReviewInd00
IRS990/AccountsPayableAccrExpnssGrp/BOYAmt0140793
IRS990/AccountsPayableAccrExpnssGrp/EOYAmt0147387
IRS990/ActivitiesConductedPrtshpInd00
IRS990/ActivityOrMissionDesc0TO REINVENT, TRANSFORM AND INSPIRE HOW GLOBAL CONTENT CREATORS AND MEDIA TELL STORIES THROUGH AUTHENTIC PORTRAYALS OF THE POPULATION IN ENTERTAINMENT. WE USE DATA TO MITIGATE UNCONSCIOUS BIAS IN THE CREATION OF GLOBAL ENTERTAINMENT, ADVERTISING AND VIDEO GAMING. OUR DATA DRIVEN RESEARCH, EDUCATION AND ADVOCACY TO EMPOWER AND INSPIRE CONTENT CREATORS TO REIMAGINE THE MEDIA LANDSCAPE TO REFLECT THE WORLD WE LIVE IN.
IRS990/AdvertisingGrp/FundraisingAmt01138
IRS990/AdvertisingGrp/ManagementAndGeneralAmt01305
IRS990/AdvertisingGrp/ProgramServicesAmt035852
IRS990/AdvertisingGrp/TotalAmt038295
IRS990/AllOtherContributionsAmt01246913
IRS990/AllOtherExpensesGrp/FundraisingAmt013445
IRS990/AllOtherExpensesGrp/ManagementAndGeneralAmt011357
IRS990/AllOtherExpensesGrp/ProgramServicesAmt036225
IRS990/AllOtherExpensesGrp/TotalAmt061027
IRS990/AnnualDisclosureCoveredPrsnInd01
IRS990/AuditCommitteeInd00
IRS990/BackupWthldComplianceInd01
IRS990/BooksInCareOfDetail/BusinessName/BusinessNameLine1Txt0MADELINE DI NONNO GDI
IRS990/BooksInCareOfDetail/PhoneNum02132213314
IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt04712 ADMIRALTY WAY 455
IRS990/BooksInCareOfDetail/USAddress/CityNm0MARINA DEL REY
IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd0CA
IRS990/BooksInCareOfDetail/USAddress/ZIPCd090292
IRS990/BusinessRlnWith35CtrlEntInd00
IRS990/BusinessRlnWithFamMemInd01
IRS990/BusinessRlnWithOrgMemInd00
IRS990/CashNonInterestBearingGrp/BOYAmt0396732
IRS990/CashNonInterestBearingGrp/EOYAmt0635905
IRS990/ChangeToOrgDocumentsInd00
IRS990/CntrctRcvdGreaterThan100KCnt00
IRS990/CollectionsOfArtInd00
IRS990/CompCurrentOfcrDirectorsGrp/FundraisingAmt047194
IRS990/CompCurrentOfcrDirectorsGrp/ManagementAndGeneralAmt038633
IRS990/CompCurrentOfcrDirectorsGrp/ProgramServicesAmt0288727
IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt0374554
IRS990/CompensationFromOtherSrcsInd00
IRS990/CompensationProcessCEOInd01
IRS990/CompensationProcessOtherInd01
IRS990/ConflictOfInterestPolicyInd01
IRS990/ConservationEasementsInd00
IRS990/ConsolidatedAuditFinclStmtInd00
IRS990/CreditCounselingInd00
IRS990/CYBenefitsPaidToMembersAmt00
IRS990/CYContributionsGrantsAmt01447753
IRS990/CYGrantsAndSimilarPaidAmt00
IRS990/CYInvestmentIncomeAmt018
IRS990/CYOtherExpensesAmt0388993
IRS990/CYOtherRevenueAmt00
IRS990/CYProgramServiceRevenueAmt0867661
IRS990/CYRevenuesLessExpensesAmt0345944
IRS990/CYSalariesCompEmpBnftPaidAmt01580495
IRS990/CYTotalExpensesAmt01969488
IRS990/CYTotalFundraisingExpenseAmt0228513
IRS990/CYTotalProfFndrsngExpnsAmt00
IRS990/CYTotalRevenueAmt02315432
IRS990/DecisionsSubjectToApprovaInd00
IRS990/DeductibleArtContributionInd00
IRS990/DeductibleNonCashContriInd00
IRS990/DelegationOfMgmtDutiesInd00
IRS990/Desc0RESEARCHCONDUCTED AND PUBLISHED THE FOLLOWING PUBLIC RESEARCH: BEHIND THE SCENES: THE STATE OF INCLUSION AND EQUITY IN TV WRITING 2022; THIS IS US? HOW TV DOES AND DOESN'T GET MEN'S CAREGIVING, PURPOSE-DRIVEN PROGRESS: ADVANCING ON-SCREEN DIVERSITY AND INCLUSION THROUGH ACCOUNTABILITY; AN ANALYSIS OF CANNES LIONS FILM AND FILM CRAFT CREATIVE WORK FROM 2006-2021. SEE IT, BE IT: WHAT FAMILIES ARE WATCHING ON TV - A LONGITUDINAL REPRESENTATION STUDY AND SEE JANE 2022 TV - SEE IT, BE IT: WHAT CHILDREN ARE SEEING ON TV. FULL STUDIES CAN BE ACCESSED AT WWW.SEEJANE.ORG/RESEARCH.DEVELOPED "SURVIVING" TO THRIVING: THE MUSLIM WOMEN ON-SCREEN TEST. AHEAD OF MUSLIM WOMEN'S DAY, THE COALITION OF MUSLIM CASTING, GEENA DAVIS INSTITUTE ON GENDER IN MEDIA, AND PILLARS FUND RELEASED AN ON-SCREEN REPRESENTATION TEST TO EVALUATE PORTRAYALS OF MUSLIM WOMEN ON-SCREEN AND ADDRESS HARMFUL STEREOTYPES IN MEDIA. WHILE DESIGNED FOR CONTENT CREATORS TO INCREASE THEIR AWARENESS OF HARMFUL TROPES AND STEREOTYPES THAT IMPACT THEIR WORK, ITS IMPACT WILL BE FELT BY MUSLIM GIRLS AS THEY SEE INCREASINGLY MORE AUTHENTIC AND POSITIVE PORTRAYALS ON SCREEN. WE SHARED THE TEST WIDELY VIA SOCIAL MEDIA SO THAT ANYONE COULD TAKE IT AND MEASURE THEIR PERSONAL IMPLICIT BIAS. THIS TEST CAN POTENTIALLY CHANGE THE LIVES OF ANYONE WHO TAKES IT; IN FIVE MINUTES, THEY CAN LEARN A LOT ABOUT THEMSELVES AND CHANGE THEIR THINKING/ACTIONS. #GIRLSLEADSTEM LAUNCHED IN JUNE 2022, #GIRLSLEADSTEM IS A NATIONAL AWARENESS CAMPAIGN (CO-FOUNDED BY THE INSTITUTE) TO ELEVATE THE DIVERSE VOICES OF YOUNG WOMEN AND GIRLS IN STEM, ESPECIALLY THOSE HISTORICALLY MARGINALIZED. THROUGH A COLLECTIVE, #GIRLSLEADSTEM CELEBRATES THE GIRLS WHO LEAD THEIR STEM JOURNEYS AND RAISES THEIR VOICES TO INSPIRE AND SHARE THEIR PERSPECTIVES ON WHAT'S NEEDED TO CLOSE THE GAPS IN STEM.
IRS990/DescribedInSection501c3Ind01
IRS990/DisregardedEntityInd00
IRS990/DocumentRetentionPolicyInd01
IRS990/DonatedServicesAndUseFcltsAmt010000
IRS990/DonorAdvisedFundInd00
IRS990/DonorRestrictionNetAssetsGrp/EOYAmt0708111
IRS990/DonorRstrOrQuasiEndowmentsInd00
IRS990/ElectionOfBoardMembersInd00
IRS990/EmployeeCnt034
IRS990/EmploymentTaxReturnsFiledInd01
IRS990/EngagedInExcessBenefitTransInd00
IRS990/ExpenseAmt0885950
IRS990/FamilyOrBusinessRlnInd00
IRS990/FederalGrantAuditRequiredInd00
IRS990/FeesForServicesAccountingGrp/FundraisingAmt0169
IRS990/FeesForServicesAccountingGrp/ManagementAndGeneralAmt06712
IRS990/FeesForServicesAccountingGrp/ProgramServicesAmt014119
IRS990/FeesForServicesAccountingGrp/TotalAmt021000
IRS990/FeesForServicesLegalGrp/FundraisingAmt0194
IRS990/FeesForServicesLegalGrp/ManagementAndGeneralAmt07696
IRS990/FeesForServicesLegalGrp/ProgramServicesAmt016190
IRS990/FeesForServicesLegalGrp/TotalAmt024080
IRS990/FeesForServicesOtherGrp/FundraisingAmt056
IRS990/FeesForServicesOtherGrp/ManagementAndGeneralAmt02241
IRS990/FeesForServicesOtherGrp/ProgramServicesAmt04714
IRS990/FeesForServicesOtherGrp/TotalAmt07011
IRS990/ForeignActivitiesInd00
IRS990/ForeignFinancialAccountInd00
IRS990/ForeignOfficeInd00
IRS990/Form8282PropertyDisposedOfInd00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt040.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt110.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt21.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt31.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt41.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt51.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt61.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt71.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt81.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt91.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt101.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt111.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt1240.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt1340.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt1440.00
IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd0X
IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd1X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd0X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd1X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd2X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd3X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd4X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd5X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd6X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd7X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd8X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd9X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd10X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd11X
IRS990/Form990PartVIISectionAGrp/KeyEmployeeInd0X
IRS990/Form990PartVIISectionAGrp/OfficerInd0X
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt0693
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt10
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt20
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt30
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt40
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt50
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt60
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt70
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt80
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt90
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt100
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt110
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt1216079
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt13165
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt148780
IRS990/Form990PartVIISectionAGrp/PersonNm0MADELINE DI NONNO
IRS990/Form990PartVIISectionAGrp/PersonNm1GEENA DAVIS
IRS990/Form990PartVIISectionAGrp/PersonNm2DALE GREEN
IRS990/Form990PartVIISectionAGrp/PersonNm3ARIELLE GROSS SAMUELS
IRS990/Form990PartVIISectionAGrp/PersonNm4LORIS KRAMER LUNSFORD
IRS990/Form990PartVIISectionAGrp/PersonNm5ALYSIA REINER
IRS990/Form990PartVIISectionAGrp/PersonNm6GIL ROBERTSON
IRS990/Form990PartVIISectionAGrp/PersonNm7NINA TASSLER
IRS990/Form990PartVIISectionAGrp/PersonNm8JEN LOUIS BARRET
IRS990/Form990PartVIISectionAGrp/PersonNm9WENDY CALHOUN
IRS990/Form990PartVIISectionAGrp/PersonNm10PAUL MARTIN
IRS990/Form990PartVIISectionAGrp/PersonNm11KARLA PITA LOOR
IRS990/Form990PartVIISectionAGrp/PersonNm12ELIZABETH KILPATRICK
IRS990/Form990PartVIISectionAGrp/PersonNm13MEREDITH CONROY
IRS990/Form990PartVIISectionAGrp/PersonNm14MICHELE MEYER
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt0213750
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt10
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt20
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt30
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt40
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt50
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt60
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt70
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt80
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt90
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt100
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt110
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt12144033
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt13127883
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt14107041
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt00
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt10
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt20
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt30
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt40
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt50
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt60
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt70
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt80
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt90
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt100
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt110
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt120
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt130
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt140
IRS990/Form990PartVIISectionAGrp/TitleTxt0PRESIDENT & CEO
IRS990/Form990PartVIISectionAGrp/TitleTxt1BOARD CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt2DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt3DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt4DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt5DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt6DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt7DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt8DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt9DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt10DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt11DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt12SENIOR VICE PRESIDENT
IRS990/Form990PartVIISectionAGrp/TitleTxt13VICE PRESIDENT, RESEARCH & INSIGHTS
IRS990/Form990PartVIISectionAGrp/TitleTxt14SR. DIRECTOR, RESEARCH AND METHODOLOGIES
IRS990/Form990ProvidedToGvrnBodyInd01
IRS990/FormationYr02021
IRS990/FormerOfcrEmployeesListedInd00
IRS990/FSAuditedBasisGrp/SeparateBasisFinclStmtInd0X
IRS990/FSAuditedInd01
IRS990/FundraisingActivitiesInd00
IRS990/GamingActivitiesInd00
IRS990/GoverningBodyVotingMembersCnt012
IRS990/GrantsToIndividualsInd00
IRS990/GrantsToOrganizationsInd00
IRS990/GrantToRelatedPersonInd00
IRS990/GrossReceiptsAmt02315432
IRS990/GroupReturnForAffiliatesInd00
IRS990/IncludeFIN48FootnoteInd00
IRS990/IndependentAuditFinclStmtInd01
IRS990/IndependentVotingMemberCnt011
IRS990/IndivRcvdGreaterThan100KCnt04
IRS990/IndoorTanningServicesInd00
IRS990/InfoInScheduleOPartIIIInd0X
IRS990/InfoInScheduleOPartVIInd0X
IRS990/InfoInScheduleOPartXIIInd0X
IRS990/InsuranceGrp/FundraisingAmt02072
IRS990/InsuranceGrp/ManagementAndGeneralAmt03585
IRS990/InsuranceGrp/ProgramServicesAmt010713
IRS990/InsuranceGrp/TotalAmt016370
IRS990/InvestmentIncomeGrp/ExclusionAmt018
IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt018
IRS990/InvestmentInJointVentureInd00
IRS990/IRPDocumentCnt024
IRS990/IRPDocumentW2GCnt00
IRS990/LandBldgEquipAccumDeprecAmt01441
IRS990/LandBldgEquipBasisNetGrp/BOYAmt00
IRS990/LandBldgEquipBasisNetGrp/EOYAmt00
IRS990/LandBldgEquipCostOrOtherBssAmt01441
IRS990/LegalDomicileStateCd0CA
IRS990/LoanOutstandingInd00
IRS990/LobbyingActivitiesInd00
IRS990/LocalChaptersInd00
IRS990/MaterialDiversionOrMisuseInd00
IRS990/MembershipDuesAmt0200840
IRS990/MembersOrStockholdersInd00
IRS990/MethodOfAccountingAccrualInd0X
IRS990/MinutesOfCommitteesInd01
IRS990/MinutesOfGoverningBodyInd01
IRS990/MissionDesc0TO REINVENT, TRANSFORM AND INSPIRE HOW GLOBAL CONTENT CREATORS AND MEDIA TELL STORIES THROUGH AUTHENTIC PORTRAYALS OF THE POPULATION IN ENTERTAINMENT.
IRS990/MoreThan5000KToIndividualsInd00
IRS990/MoreThan5000KToOrgInd00
IRS990/NetAssetsOrFundBalancesBOYAmt0856045
IRS990/NetAssetsOrFundBalancesEOYAmt01211984
IRS990/NetUnrelatedBusTxblIncmAmt00
IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt0856045
IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt0503873
IRS990/NondeductibleContributionsInd00
IRS990/OfficeExpensesGrp/FundraisingAmt02024
IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt01858
IRS990/OfficeExpensesGrp/ProgramServicesAmt02825
IRS990/OfficeExpensesGrp/TotalAmt06707
IRS990/OfficerMailingAddressInd00
IRS990/OperateHospitalInd00
IRS990/Organization501c3Ind0X
IRS990/OrganizationFollowsFASB117Ind0X
IRS990/OtherAssetsTotalGrp/BOYAmt068488
IRS990/OtherAssetsTotalGrp/EOYAmt00
IRS990/OtherChangesInNetAssetsAmt00
IRS990/OtherEmployeeBenefitsGrp/FundraisingAmt09578
IRS990/OtherEmployeeBenefitsGrp/ManagementAndGeneralAmt016569
IRS990/OtherEmployeeBenefitsGrp/ProgramServicesAmt049518
IRS990/OtherEmployeeBenefitsGrp/TotalAmt075665
IRS990/OtherExpensesGrp/Desc0RESEARCH CONSULTING
IRS990/OtherExpensesGrp/Desc1GRAPHIC & WEB DESIGN
IRS990/OtherExpensesGrp/Desc2SOFTWARE
IRS990/OtherExpensesGrp/Desc3EVENTS
IRS990/OtherExpensesGrp/FundraisingAmt0571
IRS990/OtherExpensesGrp/FundraisingAmt11176
IRS990/OtherExpensesGrp/FundraisingAmt26024
IRS990/OtherExpensesGrp/FundraisingAmt3894
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt022639
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt11349
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt27504
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt36724
IRS990/OtherExpensesGrp/ProgramServicesAmt047621
IRS990/OtherExpensesGrp/ProgramServicesAmt137051
IRS990/OtherExpensesGrp/ProgramServicesAmt218351
IRS990/OtherExpensesGrp/ProgramServicesAmt317100
IRS990/OtherExpensesGrp/TotalAmt070831
IRS990/OtherExpensesGrp/TotalAmt139576
IRS990/OtherExpensesGrp/TotalAmt231879
IRS990/OtherExpensesGrp/TotalAmt324718
IRS990/OtherSalariesAndWagesGrp/FundraisingAmt0128443
IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt0105144
IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt0785791
IRS990/OtherSalariesAndWagesGrp/TotalAmt01019378
IRS990/PartialLiquidationInd00
IRS990/PayPremiumsPrsnlBnftCntrctInd00
IRS990/PayrollTaxesGrp/FundraisingAmt013973
IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt011439
IRS990/PayrollTaxesGrp/ProgramServicesAmt085486
IRS990/PayrollTaxesGrp/TotalAmt0110898
IRS990/PledgesAndGrantsReceivableGrp/BOYAmt0514326
IRS990/PledgesAndGrantsReceivableGrp/EOYAmt0704127
IRS990/PoliticalCampaignActyInd00
IRS990/PrepaidExpensesDefrdChargesGrp/BOYAmt017291
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt019339
IRS990/PrincipalOfficerNm0MADELINE DI NONNO
IRS990/PriorPeriodAdjustmentsAmt0-5
IRS990/ProfessionalFundraisingInd00
IRS990/ProgramServiceRevenueGrp/BusinessCd0900099
IRS990/ProgramServiceRevenueGrp/BusinessCd1900099
IRS990/ProgramServiceRevenueGrp/Desc0RESEARCH
IRS990/ProgramServiceRevenueGrp/Desc1EDUCATION & OUTREACH
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt0676715
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt1190946
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt0676715
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt1190946
IRS990/ProgSrvcAccomActy2Grp/Desc0EDUCATION AND OUTREACHOVER THE YEAR, WE CONDUCTED HUNDREDS OF VIRTUAL TRAINING SESSIONS, WORKSHOPS, AND PRESENTATIONS OF OUR RESEARCH INSIGHTS WITH CONTENT CREATORS AND ADVERTISERS ACROSS FILM, TELEVISION, MARKETING, GOVERNMENT, CORPORATE, NON-PROFIT, NEWS, VIDEO GAMING, AND OTHER PLATFORMS WORLDWIDE. WE ARE ALSO PUBLISHING TOOLKITS TO ACCOMPANY OUR RESEARCH. THESE TOOLKITS PROVIDE ACTION STEPS FOR CONTENT CREATORS, EDUCATORS, AND PARENTS TO HELP COMBAT SYSTEMIC STEREOTYPES AND HARMFUL BEHAVIOR.IN 2022, WE HELD SALONS AND SYMPOSIUMS (BOTH VIRTUAL AND IN PERSON) THAT EDUCATE AND INFORM ON OUR RESEARCH. ALL EVENTS ARE AT NO COST TO ATTENDEES AND VIRTUAL EVENTS ARE ACCESSIBLE TO ANYONE WHO WOULD LIKE TO ATTEND. 2022 EVENTS WERE AS FOLLOWS: INSPIRATION & EXPLORATION: STEM CAREER EXPO, THIS IS US? HOW TV DOES AND DOESN'T GET MEN'S CAREGIVING, HOW MEDIA CAN INFLUENCE CYBERSAFETY AND OPEN CAREERS FOR WOMEN AND GIRLS, #GIRLSLEADSTEM PREMIERE EVENT, 2022 GLOBAL RESEARCH SYMPOSIUM, AND GENDER & ADVERTISING: POWERFUL DRIVERS TO CHANGE STEREOTYPES & IMPACT SOCIAL NORMS.
IRS990/ProgSrvcAccomActy2Grp/ExpenseAmt0610229
IRS990/ProgSrvcAccomActy2Grp/RevenueAmt0190946
IRS990/ProhibitedTaxShelterTransInd00
IRS990/PYBenefitsPaidToMembersAmt00
IRS990/PYContributionsGrantsAmt0832673
IRS990/PYExcessBenefitTransInd00
IRS990/PYGrantsAndSimilarPaidAmt00
IRS990/PYInvestmentIncomeAmt019
IRS990/PYOtherExpensesAmt0686555
IRS990/PYOtherRevenueAmt00
IRS990/PYProgramServiceRevenueAmt0806740
IRS990/PYRevenuesLessExpensesAmt0-34685
IRS990/PYSalariesCompEmpBnftPaidAmt0987562
IRS990/PYTotalExpensesAmt01674117
IRS990/PYTotalProfFndrsngExpnsAmt00
IRS990/PYTotalRevenueAmt01639432
IRS990/QuidProQuoContributionsInd00
IRS990/RcvFndsToPayPrsnlBnftCntrctInd00
IRS990/ReconcilationRevenueExpnssAmt0345944
IRS990/RegularMonitoringEnfrcInd01
IRS990/RelatedEntityInd00
IRS990/RelatedOrganizationCtrlEntInd00
IRS990/ReportInvestmentsOtherSecInd00
IRS990/ReportLandBuildingEquipmentInd01
IRS990/ReportOtherAssetsInd00
IRS990/ReportOtherLiabilitiesInd00
IRS990/ReportProgramRelatedInvstInd00
IRS990/RevenueAmt0676715
IRS990ScheduleA/AmountsRcvdDsqlfyPersonGrp/TotalAmt00
IRS990ScheduleA/First5Years509Ind0X
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearAmt01447753
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/CurrentTaxYearMinus1YearAmt0832673
IRS990ScheduleA/GiftsGrantsContrisRcvd509Grp/TotalAmt02280426
IRS990ScheduleA/GrossInvestmentIncome509Grp/CurrentTaxYearAmt018
IRS990ScheduleA/GrossInvestmentIncome509Grp/TotalAmt018
IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/CurrentTaxYearAmt018
IRS990ScheduleA/InvestmentIncomeAndUBTIGrp/TotalAmt018
IRS990ScheduleA/PubliclySupportedOrg509a2Ind0X
IRS990ScheduleA/PublicSupportTotal509Amt02280426
IRS990ScheduleA/SubstAndDsqlfyPrsnsTotGrp/TotalAmt00
IRS990ScheduleA/SubstantialContributorsAmtGrp/TotalAmt00
IRS990ScheduleA/Total509Grp/CurrentTaxYearAmt01447753
IRS990ScheduleA/Total509Grp/CurrentTaxYearMinus1YearAmt0832673
IRS990ScheduleA/Total509Grp/TotalAmt02280426
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearAmt01447771
IRS990ScheduleA/TotalSupportCalendarYearGrp/CurrentTaxYearMinus1YearAmt0832673
IRS990ScheduleA/TotalSupportCalendarYearGrp/TotalAmt02280444
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990/ScheduleBRequiredInd01
IRS990ScheduleD/DonatedServicesAndUseFcltsAmt010000
IRS990ScheduleD/ExpensesNotReportedAmt00
IRS990ScheduleD/ExpensesNotRptFinclStmtAmt00
IRS990ScheduleD/ExpensesSubtotalAmt01969488
IRS990ScheduleD/OtherLandBuildingsGrp/BookValueAmt00
IRS990ScheduleD/OtherLandBuildingsGrp/DepreciationAmt01441
IRS990ScheduleD/OtherLandBuildingsGrp/OtherCostOrOtherBasisAmt01441
IRS990ScheduleD/RevenueNotReportedAmt010000
IRS990ScheduleD/RevenueNotReportedFinclStmtAmt00
IRS990ScheduleD/RevenueSubtotalAmt02315432
IRS990ScheduleD/TotalBookValueLandBuildingsAmt00
IRS990ScheduleD/TotalExpensesPerForm990Amt01969488
IRS990ScheduleD/TotalRevenuePerForm990Amt02315432
IRS990ScheduleD/TotalRevEtcAuditedFinclStmtAmt02325432
IRS990ScheduleD/TotExpnsEtcAuditedFinclStmtAmt01969488
IRS990ScheduleJ/AnyNonFixedPaymentsInd00
IRS990ScheduleJ/BoardOrCommitteeApprovalInd0X
IRS990ScheduleJ/CompBasedOnRevenueOfFlngOrgInd00
IRS990ScheduleJ/CompBsdNetEarnsFlngOrgInd00
IRS990ScheduleJ/CompBsdNetEarnsRltdOrgsInd00
IRS990ScheduleJ/CompBsdOnRevRelatedOrgsInd00
IRS990ScheduleJ/CompensationSurveyInd0X
IRS990ScheduleJ/EquityBasedCompArrngmInd00
IRS990ScheduleJ/InitialContractExceptionInd00
IRS990/ScheduleJRequiredInd01
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BaseCompensationFilingOrgAmt0208750
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusFilingOrganizationAmount05000
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusRelatedOrganizationsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompensationBasedOnRltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990FilingOrgAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990RltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompensationFlngOrgAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompRltdOrgsAmt00

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2022 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$1,359,371
Liabilities
$147,387
Net assets
$1,211,984
Revenue
$2,315,432
Expenses
$1,969,488
Net income
$345,944
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.82$0.14$0.67$2.05$3.11$1.06
2022Detailed filing. Detailed filing data is available for this year.$1.36$0.15$1.21$2.32$1.97$0.35
2021Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.00$0.14$0.86$1.64$1.67$0.03