Liabilities / Assets
65th percentile
Higher debt load relative to assets than 65% of similar nonprofits.
EIN 86-1943473 • 501(c)3 • Marina Del Rey, CA
Profile
To reinvent, transform and inspire how global content creators and media tell stories through authentic portrayals of the population in entertainment.
Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.
Liabilities / Assets
65th percentile
Higher debt load relative to assets than 65% of similar nonprofits.
Liabilities / Revenue
48th percentile
Higher debt load relative to revenue than 48% of similar nonprofits.
Net Margin
7th percentile
Higher net margin than 7% of similar nonprofits.
Top Officer Pay
92nd percentile
Higher top officer pay than 92% of similar nonprofits.
Top officer pay equals 10.8% of source-year revenue.
Asset Growth
8th percentile
Faster asset growth than 8% of similar nonprofits.
Revenue Growth
26th percentile
Faster revenue growth than 26% of similar nonprofits.
Assets
Down$815,870
Down $543,501 (-40%) from 2022
Liabilities
Down$142,455
Down $4,932 (-3.3%) from 2022
Net Assets
Down$673,415
Down $538,569 (-44%) from 2022
Revenue
Down$2,049,510
Down $265,922 (-11%) from 2022
Expenses
Up$3,105,383
Up $1,135,895 (+58%) from 2022
Net Income
Down-$1,055,873
Down $1,401,817 (-405%) from 2022
Most recent year
2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.
The organization works collaboratively within the entertainment industry to create gender balance, foster inclusion and reduce negative stereotyping in family entertainment media.
For 20 years, the Geena Davis Institute has championed authentic media representation. Through groundbreaking research, we highlight the life-changing impact of inclusion and pioneer pathways that uplift gender and marginalized identities across entertainment and media.
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Cash and Non-Interest-Bearing Accounts | $438,137 | $357,944 | ▼ $80,193 |
| Pledges and Grants Receivable | $257,396 | $174,764 | ▼ $82,632 |
| Accounts Receivable | $132,181 | $150,000 | ▲ $17,819 |
| Savings and Temporary Cash Investments | $905,358 | $118,415 | ▼ $786,943 |
| Prepaid Expenses and Deferred Charges | $7,662 | $14,747 | ▲ $7,085 |
| Other Notes and Loans Receivable, Net | - | $0 | - |
| Receivable From Disqualified Prsn | - | $0 | - |
| Receivables From Officers Etc | - | $0 | - |
| Investments Other Securities | - | $0 | - |
| Investments Program Related | - | $0 | - |
| Investments in Publicly Traded Securities | - | $0 | - |
| Land, Buildings, and Equipment, Net | - | $0 | - |
| Intangible Assets | - | $0 | - |
| Inventories for Sale or Use | - | $0 | - |
| Total Assets | $1,740,734 | $815,870 | ▼ $924,864 |
| Other Assets Total | - | $0 | - |
| Liabilities | |||
| Other Liabilities | $124,085 | $129,756 | ▲ $5,671 |
| Accounts Payable and Accrued Expenses | $23,361 | $12,699 | ▼ $10,662 |
| Total Liabilities | $147,446 | $142,455 | ▼ $4,991 |
| Net Assets / Fund Balance | |||
| Net Assets With Donor Restrictions | $1,319,982 | $545,701 | ▼ $774,281 |
| Net Assets Without Donor Restrictions | $273,306 | $127,714 | ▼ $145,592 |
| Total Net Assets Fund Balance | $1,593,288 | $673,415 | ▼ $919,873 |
| Total Liabilities and Net Assets / Fund Balance | $1,740,734 | $815,870 | ▼ $924,864 |
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Other Land Buildings | - | $1,441 | $1,441 |
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| Madeline Di Nonno | President & CEO | FT | $219,097 | $1,537 | $220,634 |
| Elizabeth Kilpatrick | Senior Vice President | FT | $160,931 | $17,102 | $178,033 |
| Meredith Conroy | Vice President | FT | $140,040 | - | $140,040 |
| Name | Title |
|---|---|
| Geena Davis | Chairman |
| Alysia Reiner | Director |
| Dale Green | Director |
| Gil Robertson | Director |
| Janine Jones-Clark | Director |
| Jen Louis Barret | Director |
| Karla Pita Loor | Director |
| Loris Kramer Lunsford | Director |
| Narumi Inatsagu | Director |
| Nina Tassler | Director |
| Paul Martin | Director |
| Wendy Calhoun | Director |
| Line Item | Amount |
|---|---|
| Other Expenses | $1,712,721 |
| Salaries, Compensation, and Employee Benefits | $1,392,662 |
| Total Fundraising Expense | $206,951 |
| Grants and Similar Amounts Paid | $0 |
| Professional Fundraising Fees | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Other Salaries and Wages | $608,004 | $68,069 | $70,278 | $746,351 |
| Current Officers, Directors, Trustees, and Key Employees | $394,532 | $55,540 | $88,635 | $538,707 |
| Travel | $114,176 | $590 | $1,225 | $115,991 |
| Payroll Taxes | $77,570 | $9,564 | $12,296 | $99,430 |
| Insurance | $70,478 | $18,044 | $6,605 | $95,127 |
| Other Expenses | $22,099 | $4,770 | $6,413 | $33,282 |
| All Other Expenses | $9,942 | $8,660 | $6,059 | $24,661 |
| Other Employee Benefits | $6,377 | $786 | $1,011 | $8,174 |
| Total Functional Expenses | $2,658,236 | $240,196 | $206,951 | $3,105,383 |
| Line Item | Amount |
|---|---|
| Expenses per Audited Statements | $3,105,383 |
| Total Expenses per Audited Statements | $3,105,383 |
| Total Expenses per Form 990 | $3,105,383 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
| Interested Party | Relationship | Description | Shared Revenue | Amount |
|---|---|---|---|---|
| Madeline Di Nonno | Spouse | See Supplemental Info | No | $24,900 |
| Line Item | Beginning | End | Change |
|---|---|---|---|
| Receivables from Disqualified Persons | - | $0 | - |
| Receivables from Officers, Directors, Trustees, and Key Employees | - | $0 | - |
| Liability | Amount |
|---|---|
| Accrued PTO | $59,481 |
| Accrued Payroll & Taxes | $45,115 |
| Other Liabilities | $25,160 |
“A draft of the Form 990 is reviewed and approved by the Senior Vice President and President/CEO. The final version is distributed to the full board prior to submittal to the Internal Revenue Service.”
“Each member of the board annually fills out a conflict-of-interest statement. If a conflict arises for a business arrangement, the board member that has the conflict will not participate in the vote.”
“The Board determines the market rate of compensation through the use of compensation surveys. Final decision on compensation is determined through board approval.”
“The Board determines the market rate of compensation through the use of compensation surveys. Final decision on compensation is determined through board approval.”
“The Organization makes its governing documents, conflict of interest policy, and financial statements available to the public upon request.”
“GAAP provides accounting and disclosure guidance about positions taken by an organization in its tax returns that might be uncertain. Management has considered its tax positions and believes that all of the positions taken by the organization in its federal and state exempt organization tax returns are more likely than not to be sustained upon examination.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990/AccountantCompileOrReviewInd | 0 | false |
| IRS990/AccountsPayableAccrExpnssGrp/BOYAmt | 0 | 23361 |
| IRS990/AccountsPayableAccrExpnssGrp/EOYAmt | 0 | 12699 |
| IRS990/AccountsReceivableGrp/BOYAmt | 0 | 132181 |
| IRS990/AccountsReceivableGrp/EOYAmt | 0 | 150000 |
| IRS990/ActivitiesConductedPrtshpInd | 0 | false |
| IRS990/ActivityOrMissionDesc | 0 | For 20 years, the Geena Davis Institute has championed authentic media representation. Through groundbreaking research, we highlight the life-changing impact of inclusion and pioneer pathways that uplift gender and marginalized identities across entertainment and media. |
| IRS990/AdvertisingGrp/TotalAmt | 0 | 0 |
| IRS990/AllOtherContributionsAmt | 0 | 1385860 |
| IRS990/AllOtherExpensesGrp/FundraisingAmt | 0 | 6059 |
| IRS990/AllOtherExpensesGrp/ManagementAndGeneralAmt | 0 | 8660 |
| IRS990/AllOtherExpensesGrp/ProgramServicesAmt | 0 | 9942 |
| IRS990/AllOtherExpensesGrp/TotalAmt | 0 | 24661 |
| IRS990/AnnualDisclosureCoveredPrsnInd | 0 | true |
| IRS990/AuditCommitteeInd | 0 | true |
| IRS990/BackupWthldComplianceInd | 0 | false |
| IRS990/BenefitsToMembersGrp/TotalAmt | 0 | 0 |
| IRS990/BooksInCareOfDetail/PersonNm | 0 | Madeline Di Nonno |
| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 2132213314 |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 578 Washington Blvd 672 |
| IRS990/BooksInCareOfDetail/USAddress/CityNm | 0 | Marina Del Rey |
| IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | CA |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 90292 |
| IRS990/BusinessRlnWith35CtrlEntInd | 0 | false |
| IRS990/BusinessRlnWithFamMemInd | 0 | true |
| IRS990/BusinessRlnWithOrgMemInd | 0 | false |
| IRS990/CashNonInterestBearingGrp/BOYAmt | 0 | 438137 |
| IRS990/CashNonInterestBearingGrp/EOYAmt | 0 | 357944 |
| IRS990/ChangeToOrgDocumentsInd | 0 | false |
| IRS990/CntrctRcvdGreaterThan100KCnt | 0 | 0 |
| IRS990/CollectionsOfArtInd | 0 | false |
| IRS990/CompCurrentOfcrDirectorsGrp/FundraisingAmt | 0 | 88635 |
| IRS990/CompCurrentOfcrDirectorsGrp/ManagementAndGeneralAmt | 0 | 55540 |
| IRS990/CompCurrentOfcrDirectorsGrp/ProgramServicesAmt | 0 | 394532 |
| IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt | 0 | 538707 |
| IRS990/CompDisqualPersonsGrp/TotalAmt | 0 | 0 |
| IRS990/CompensationFromOtherSrcsInd | 0 | false |
| IRS990/CompensationProcessCEOInd | 0 | true |
| IRS990/CompensationProcessOtherInd | 0 | true |
| IRS990/ConferencesMeetingsGrp/TotalAmt | 0 | 0 |
| IRS990/ConflictOfInterestPolicyInd | 0 | true |
| IRS990/ConservationEasementsInd | 0 | false |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | false |
| IRS990/CreditCounselingInd | 0 | false |
| IRS990/CYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/CYContributionsGrantsAmt | 0 | 1418927 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/CYInvestmentIncomeAmt | 0 | 3287 |
| IRS990/CYOtherExpensesAmt | 0 | 1712721 |
| IRS990/CYOtherRevenueAmt | 0 | 41310 |
| IRS990/CYProgramServiceRevenueAmt | 0 | 585986 |
| IRS990/CYRevenuesLessExpensesAmt | 0 | -1055873 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 1392662 |
| IRS990/CYTotalExpensesAmt | 0 | 3105383 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 206951 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/CYTotalRevenueAmt | 0 | 2049510 |
| IRS990/DecisionsSubjectToApprovaInd | 0 | false |
| IRS990/DeductibleArtContributionInd | 0 | false |
| IRS990/DeductibleNonCashContriInd | 0 | false |
| IRS990/DelegationOfMgmtDutiesInd | 0 | false |
| IRS990/DepreciationDepletionGrp/TotalAmt | 0 | 0 |
| IRS990/Desc | 0 | Education & Outreach- In 2024, the Institute delivered 178 trainings, workshops, and salons, reaching 7,800 global leaders. Programs provided tools to reduce bias in storytelling and addressed urgent issues including caregiving, children?s mental health, and global advertising. |
| IRS990/DescribedInSection501c3Ind | 0 | true |
| IRS990/DisregardedEntityInd | 0 | false |
| IRS990/DocumentRetentionPolicyInd | 0 | true |
| IRS990/DonatedServicesAndUseFcltsAmt | 0 | 136000 |
| IRS990/DonorAdvisedFundInd | 0 | false |
| IRS990/DonorRestrictionNetAssetsGrp/BOYAmt | 0 | 1319982 |
| IRS990/DonorRestrictionNetAssetsGrp/EOYAmt | 0 | 545701 |
| IRS990/DonorRstrOrQuasiEndowmentsInd | 0 | false |
| IRS990/ElectionOfBoardMembersInd | 0 | false |
| IRS990/EmployeeCnt | 0 | 28 |
| IRS990/EmploymentTaxReturnsFiledInd | 0 | true |
| IRS990/EngagedInExcessBenefitTransInd | 0 | false |
| IRS990/ExpenseAmt | 0 | 1678626 |
| IRS990/FamilyOrBusinessRlnInd | 0 | false |
| IRS990/FederalGrantAuditRequiredInd | 0 | false |
| IRS990/FeesForServicesAccountingGrp/TotalAmt | 0 | 0 |
| IRS990/FeesForServicesLegalGrp/TotalAmt | 0 | 0 |
| IRS990/FeesForServicesLobbyingGrp/TotalAmt | 0 | 0 |
| IRS990/FeesForServicesManagementGrp/TotalAmt | 0 | 0 |
| IRS990/FeesForServicesOtherGrp/TotalAmt | 0 | 0 |
| IRS990/FeesForServicesProfFundraising/TotalAmt | 0 | 0 |
| IRS990/FeesForSrvcInvstMgmntFeesGrp/TotalAmt | 0 | 0 |
| IRS990/ForeignActivitiesInd | 0 | false |
| IRS990/ForeignFinancialAccountInd | 0 | false |
| IRS990/ForeignGrantsGrp/TotalAmt | 0 | 0 |
| IRS990/ForeignOfficeInd | 0 | false |
| IRS990/Form1098CFiledInd | 0 | false |
| IRS990/Form8282FiledCnt | 0 | 0 |
| IRS990/Form8282PropertyDisposedOfInd | 0 | false |
| IRS990/Form8899Filedind | 0 | false |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 0 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 1 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 2 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 3 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 4 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 5 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 6 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 7 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 8 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 9 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 10 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 11 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 12 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 13 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt | 14 | 0.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 0 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 1 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 2 | 40.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 3 | 10.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 4 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 5 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 6 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 7 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 8 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 9 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 10 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 11 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 12 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 13 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 14 | 1.00 |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 5 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 6 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 7 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 8 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 9 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 10 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 11 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 1537 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 17102 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | Madeline Di Nonno |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | Elizabeth Kilpatrick |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | Meredith Conroy |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 3 | Geena Davis |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 4 | Dale Green |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 5 | Narumi Inatsagu |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 6 | Loris Kramer Lunsford |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 7 | Alysia Reiner |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 8 | Gil Robertson |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 9 | Nina Tassler |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 10 | Jen Louis Barret |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 11 | Wendy Calhoun |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 12 | Paul Martin |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 13 | Karla Pita Loor |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 14 | Janine Jones-Clark |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 219097 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 160931 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 2 | 140040 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 8 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 9 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 10 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 11 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 12 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 13 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 14 | 0 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | President & CEO |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | Senior Vice President |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | Vice President |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | Chairman |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 5 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 6 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 7 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 8 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 9 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 10 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 11 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 12 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 13 | Director |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 14 | Director |
| IRS990/Form990ProvidedToGvrnBodyInd | 0 | true |
| IRS990/FormationYr | 0 | 2021 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | false |
| IRS990/FSAuditedBasisGrp/SeparateBasisFinclStmtInd | 0 | X |
| IRS990/FSAuditedInd | 0 | true |
| IRS990/FundraisingActivitiesInd | 0 | false |
| IRS990/GamingActivitiesInd | 0 | false |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 13 |
| IRS990/GrantsToDomesticIndividualsGrp/TotalAmt | 0 | 0 |
| IRS990/GrantsToDomesticOrgsGrp/TotalAmt | 0 | 0 |
| IRS990/GrantsToIndividualsInd | 0 | false |
| IRS990/GrantsToOrganizationsInd | 0 | false |
| IRS990/GrantToRelatedPersonInd | 0 | false |
| IRS990/GrossReceiptsAmt | 0 | 2049510 |
| IRS990/GroupReturnForAffiliatesInd | 0 | false |
| IRS990/IncludeFIN48FootnoteInd | 0 | true |
| IRS990/IncmFromInvestBondProceedsGrp/TotalRevenueColumnAmt | 0 | 0 |
| IRS990/IndependentAuditFinclStmtInd | 0 | true |
| IRS990/IndependentVotingMemberCnt | 0 | 12 |
| IRS990/IndivRcvdGreaterThan100KCnt | 0 | 3 |
| IRS990/IndoorTanningServicesInd | 0 | false |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InformationTechnologyGrp/TotalAmt | 0 | 0 |
| IRS990/InsuranceGrp/FundraisingAmt | 0 | 6605 |
| IRS990/InsuranceGrp/ManagementAndGeneralAmt | 0 | 18044 |
| IRS990/InsuranceGrp/ProgramServicesAmt | 0 | 70478 |
| IRS990/InsuranceGrp/TotalAmt | 0 | 95127 |
| IRS990/IntangibleAssetsGrp/EOYAmt | 0 | 0 |
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| IRS990/InvestmentIncomeGrp/ExclusionAmt | 0 | 3287 |
| IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt | 0 | 3287 |
| IRS990/InvestmentInJointVentureInd | 0 | false |
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| IRS990/MembershipDuesAmt | 0 | 33067 |
| IRS990/MembersOrStockholdersInd | 0 | false |
| IRS990/MethodOfAccountingAccrualInd | 0 | X |
| IRS990/MinutesOfCommitteesInd | 0 | true |
| IRS990/MinutesOfGoverningBodyInd | 0 | true |
| IRS990/MissionDesc | 0 | Transforming global storytelling by using data-driven research, education, and advocacy to mitigate bias, inspiring authentic portrayals in entertainment, advertising, and gaming that reflect the true diversity of the population. |
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| IRS990/OtherExpensesGrp/Desc | 0 | Contracted Services |
| IRS990/OtherExpensesGrp/Desc | 1 | General Op Expenses & Supplies |
| IRS990/OtherExpensesGrp/Desc | 2 | Outreach and Marketing |
| IRS990/OtherExpensesGrp/Desc | 3 | Books, Subscriptions, Ref |
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| IRS990/OtherExpensesGrp/FundraisingAmt | 1 | 665 |
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| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 1 | 636 |
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| IRS990/OtherExpensesGrp/ManagementAndGeneralAmt | 3 | 4770 |
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| IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt | 0 | 14747 |
| IRS990/PrincipalOfficerNm | 0 | Madeline Di Nonno President CEO |
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| IRS990/ProgramServiceRevenueGrp/BusinessCd | 1 | 541900 |
| IRS990/ProgramServiceRevenueGrp/Desc | 0 | Education and Outreach |
| IRS990/ProgramServiceRevenueGrp/Desc | 1 | Research |
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| IRS990/ProgSrvcAccomActy2Grp/Desc | 0 | Research- The Institute released eight studies analyzing 120 films, 843 TV episodes, and 1,810 ads. Paired with toolkits, findings equipped creators to improve portrayals across gender, race, LGBTQIA+, disability, age, and body type. |
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| IRS990/ProgSrvcAccomActy2Grp/RevenueAmt | 0 | 252150 |
| IRS990/ProgSrvcAccomActy3Grp/Desc | 0 | Impact- Survey data confirmed the Institute?s influence: 94.5% of partners reported impact, 79.2% of professionals used findings, and 97.5% would recommend resources. Nearly half applied insights to 50% or more of their projects. |
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| IRS990/PYOtherRevenueAmt | 0 | 13487 |
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| IRS990/ReceivablesFromOfficersEtcGrp/EOYAmt | 0 | 0 |
| IRS990/ReconcilationRevenueExpnssAmt | 0 | -1055873 |
| IRS990/RegularMonitoringEnfrcInd | 0 | true |
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| IRS990/ReportLandBuildingEquipmentInd | 0 | true |
| IRS990/ReportOtherAssetsInd | 0 | false |
| IRS990/ReportOtherLiabilitiesInd | 0 | true |
| IRS990/ReportProgramRelatedInvstInd | 0 | false |
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| IRS990/SavingsAndTempCashInvstGrp/EOYAmt | 0 | 118415 |
| IRS990ScheduleA/First5Years170Ind | 0 | X |
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| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus2YearsAmt | 0 | 1447753 |
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| IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus1YearAmt | 0 | 41 |
| IRS990ScheduleA/GrossInvestmentIncome170Grp/CurrentTaxYearMinus2YearsAmt | 0 | 18 |
| IRS990ScheduleA/GrossInvestmentIncome170Grp/TotalAmt | 0 | 3346 |
| IRS990ScheduleA/OtherIncome170Grp/CurrentTaxYearAmt | 0 | 41310 |
| IRS990ScheduleA/OtherIncome170Grp/TotalAmt | 0 | 41310 |
| IRS990ScheduleA/PublicOrganization170Ind | 0 | X |
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| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearAmt | 0 | 1418927 |
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