Liabilities / Assets
47th percentile
Tied with the lowest-debt nonprofits in its peer group.
Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.
Liabilities / Assets
47th percentile
Tied with the lowest-debt nonprofits in its peer group.
Liabilities / Revenue
48th percentile
Tied with the lowest-debt nonprofits in its peer group.
Net Margin
1st percentile
Higher net margin than 1% of similar nonprofits.
Top Officer Pay
67th percentile
Higher top officer pay than 67% of similar nonprofits.
Top officer pay equals 0.0% of source-year revenue.
Asset Growth
1st percentile
Faster asset growth than 1% of similar nonprofits.
Revenue Growth
Score unavailable
No earlier valid filing was available within the previous three public years.
Assets
Down$82,622
Down $613,467 (-88%) from 2012
Net Assets
Down$82,622
Down $189,629 (-70%) from 2012
Liabilities
Down$0
Down $423,838 (-100%) from 2012
Revenue
$316,901
No earlier filing loaded for comparison.
Expenses
Up$1,138,254
Up $336,993 (+42%) from 2012
Net Income
-$821,353
No earlier filing loaded for comparison.
Promote visitors to the island of hawaii. Implementation of targeted promotions designed to promote tourism to hawaii island with an emphasis on growth in visitor spending and length of stay and increasing arrivals during shoulder periods.
Promote visitors to the island of hawaii
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Savings and Temporary Cash Investments | $91,961 | - | - |
| Cash and Non-Interest-Bearing Accounts | $326,196 | $82,005 | ▼ $244,191 |
| Pledges and Grants Receivable | $265,500 | $500 | ▼ $265,000 |
| Accounts Receivable | $12,432 | $117 | ▼ $12,315 |
| Total Assets | $696,089 | $82,622 | ▼ $613,467 |
| Liabilities | |||
| Deferred Revenue | $316,424 | - | - |
| Accounts Payable and Accrued Expenses | $107,414 | - | - |
| Total Liabilities | $423,838 | $0 | ▼ $423,838 |
| Net Assets / Fund Balance | |||
| Unrestricted Net Assets | $272,251 | $82,622 | ▼ $189,629 |
| Total Net Assets Fund Balance | $272,251 | $82,622 | ▼ $189,629 |
| Total Liabilities and Net Assets / Fund Balance | $696,089 | $82,622 | ▼ $613,467 |
| Name | Title |
|---|---|
| Linda Nako | President |
| Craig Shiroma | Director |
| George Applegate | Director |
| Jeanne Herbst | Director |
| Jerry Jamesson | Director |
| Sandy Yokomizo | Director |
| Sharon Sakai | Secretary |
| Diane Quitiquit | Treasuer |
| Line Item | Amount |
|---|---|
| Other Expenses | $1,138,254 |
| Grants and Similar Amounts Paid | $0 |
| Professional Fundraising Fees | $0 |
| Salaries, Compensation, and Employee Benefits | $0 |
| Total Fundraising Expense | $0 |
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Other Expenses | - | - | - | $30,819 |
| All Other Expenses | - | - | - | $22,995 |
| Travel | - | - | - | $16,427 |
| Insurance | - | - | - | $3,680 |
| Fees for Services Legal | - | - | - | $391 |
| Total Functional Expenses | $0 | $0 | $0 | $1,138,254 |
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
“The board reviews form 990 for accuracy and completeness before the return is filed.”
“Documents are made available to the public upon request at its office during regular business hours.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990/AccountantCompileOrReviewInd | 0 | 1 |
| IRS990/AccountsPayableAccrExpnssGrp/BOYAmt | 0 | 107414 |
| IRS990/AccountsReceivableGrp/BOYAmt | 0 | 12432 |
| IRS990/AccountsReceivableGrp/EOYAmt | 0 | 117 |
| IRS990/AcctCompileOrReviewBasisGrp/SeparateBasisFinclStmtInd | 0 | X |
| IRS990/ActivitiesConductedPrtshpInd | 0 | 0 |
| IRS990/ActivityOrMissionDesc | 0 | PROMOTE VISITORS TO THE ISLAND OF HAWAII |
| IRS990/AllOtherExpensesGrp/TotalAmt | 0 | 22995 |
| IRS990/AnnualDisclosureCoveredPrsnInd | 0 | 0 |
| IRS990/AuditCommitteeInd | 0 | 1 |
| IRS990/BooksInCareOfDetail/BusinessName/BusinessNameLine1 | 0 | LORI YONEDA |
| IRS990/BooksInCareOfDetail/PhoneNum | 0 | 8089593618 |
| IRS990/BooksInCareOfDetail/USAddress/AddressLine1 | 0 | 279 KAHIKO PLACE |
| IRS990/BooksInCareOfDetail/USAddress/City | 0 | HILO |
| IRS990/BooksInCareOfDetail/USAddress/State | 0 | HI |
| IRS990/BooksInCareOfDetail/USAddress/ZIPCode | 0 | 967203333 |
| IRS990/BusinessRlnWithFamMemInd | 0 | 0 |
| IRS990/BusinessRlnWithOfficerEntInd | 0 | 0 |
| IRS990/BusinessRlnWithOrgMemInd | 0 | 0 |
| IRS990/CashNonInterestBearingGrp/BOYAmt | 0 | 326196 |
| IRS990/CashNonInterestBearingGrp/EOYAmt | 0 | 82005 |
| IRS990/ChangeToOrgDocumentsInd | 0 | 0 |
| IRS990/CntrctRcvdGreaterThan100KCnt | 0 | 0 |
| IRS990/CollectionsOfArtInd | 0 | 0 |
| IRS990/CompensationFromOtherSrcsInd | 0 | 0 |
| IRS990/CompensationProcessCEOInd | 0 | 0 |
| IRS990/CompensationProcessOtherInd | 0 | 0 |
| IRS990/ConflictOfInterestPolicyInd | 0 | 1 |
| IRS990/ConservationEasementsInd | 0 | 0 |
| IRS990/ConsolidatedAuditFinclStmtInd | 0 | 0 |
| IRS990/CreditCounselingInd | 0 | 0 |
| IRS990/CYBenefitsPaidToMembersAmt | 0 | 0 |
| IRS990/CYContributionsGrantsAmt | 0 | 316282 |
| IRS990/CYGrantsAndSimilarPaidAmt | 0 | 0 |
| IRS990/CYInvestmentIncomeAmt | 0 | 619 |
| IRS990/CYOtherExpensesAmt | 0 | 1138254 |
| IRS990/CYOtherRevenueAmt | 0 | 0 |
| IRS990/CYProgramServiceRevenueAmt | 0 | 0 |
| IRS990/CYRevenuesLessExpensesAmt | 0 | -821353 |
| IRS990/CYSalariesCompEmpBnftPaidAmt | 0 | 0 |
| IRS990/CYTotalExpensesAmt | 0 | 1138254 |
| IRS990/CYTotalFundraisingExpenseAmt | 0 | 0 |
| IRS990/CYTotalProfFndrsngExpnsAmt | 0 | 0 |
| IRS990/CYTotalRevenueAmt | 0 | 316901 |
| IRS990/DecisionsSubjectToApprovaInd | 0 | 0 |
| IRS990/DeductibleArtContributionInd | 0 | 0 |
| IRS990/DeductibleNonCashContriInd | 0 | 0 |
| IRS990/DeferredRevenueGrp/BOYAmt | 0 | 316424 |
| IRS990/DelegationOfMgmtDutiesInd | 0 | 0 |
| IRS990/Desc | 0 | FOUNDATIONAL PROGRAMS - TRAVEL TRADE:NATIONAL TOUR ASSOCIATION (NTA) TRAVEL EXCHANGE: NTA'S 1000+ TOUR OPERATORS MOVE 9.5 MILLION TRAVELERS A YEAR. HIVB AND THE COUNTY OF HAWAI'I ATTENDED THE TRAVEL EXCHANGE HELD IN ORLANDO FLORIDA, JANUARY 20-24, 2013 IN AN EFFORT TO BUILD ATTENDANCE AT "CONTACT 2013" EVENT BEING HELD ON HAWAI'I ISLAND AUGUST 15-17, 2013. THIS YEAR'S FLORIDA EVENT SAW THE UNITED MOTORCOACH ASSOCIATION'S (UMA) ANNUAL CONVENTION TO UNITE WITH NTA'S ANNUAL EVENT TO BRING 4,000 DELEGATES TO THE CONVENTION. HOSTING REFRESHMENTS QUALIFIED HAWAI'I ISLAND AS A SILVER SPONSOR. THIS GAVE US A 10 X 20 BOOTH WITH MAXIMUM EXPOSURE WHERE STAFF EXPERTISE, PROMOTIONAL LITERATURE AND FLORAL DESIGNS WERE USED TO MARKET OUR DESTINATION. TWO DAYS WERE ALLOTTED TO DESTINATION MANAGEMENT ORGANIZATION (DMO) FOR SCHEDULED APPOINTMENTS WITH TOUR OPERATORS AND THE REMAINING TWO DAYS WERE FOR SUPPLIERS AND TOUR OPERATORS TO MEET. OUR PRESENCE ALLOWED BIVB/HIVB/COUNTY TO REVEAL CONTACT 2013 THAT WILL TAKE PLACE ON HAWAII ISLAND AUGUST 15-17, 2013. (NOTE: REGISTRATION FEES FOR THIS CONFERENCE WERE ORIGINALLY LISTED UNDER CORPORATE MEETINGS & INCENTIVES IN THE FIRST INTERIM REPORT. THAT EXPENSE AND ALL SUBSEQUENT EXPENSES NOW APPEAR UNDER FOUNDATIONAL PROGRAMS-TRAVEL TRADE.)NATIONAL TOUR ASSOCIATION (NTA) CONTACT 2013: HAWAI'I ISLAND, ALONG WITH THE HILTON WAIKOLOA VILLAGE AND ROBERT'S HAWAII HOSTED NTA'S "CONTACT 2013." CONTACT IS AN EVENT EXCLUSIVELY FOR NTA TOUR OPERATOR MEMBERS AND SPONSORS. CONTACT 2013 TOOK PLACE AUGUST 15-17, 2013. THE BUREAU SUPPORTED THE EVENT BY PLACING ADS IN NTA'S COURIER MAGAZINE, APRIL AND AUGUST ISSUES. THE APRIL 2013 ISSUE COVERED CONTACT 2013 AND THE AUGUST 2013 ISSUE FEATURED A HAWAI'I TRAVEL GUIDE. PRODUCTION DESIGN FOR THESE PLACEMENTS OCCURRED IN MARCH.IN ADDITION TO ADVERTISING, THE BUREAU LAUNCHED AN EMAIL CAMPAIGN DESIGNED TO EDUCATE NTA MEMBERS ABOUT OUR ISLAND AS WELL AS BUILD ATTENDANCE FOR BOTH THE CONFERENCE AND SIGHTSEEING ACTIVITIES. SIX BLASTS WENT OUT PRIOR TO THE CONFERENCE AND ONE FINAL "MAHALO" BLAST WENT OUT ON TUESDAY, SEPTEMBER 17, 3013. THE FIRST THREE BLASTS WENT OUT TO THE ENTIRE NTA MEMBERSHIP AND THE SECOND THREE TO CONTACT 2013 REGISTERED PARTICIPANTS. THE SIXTH BLAST INCLUDED A WELCOME MESSAGE FROM MAYOR BILLY KENOI AND A GIFT OF HAWAII ISLAND MUSIC DOWNLOADABLE FROM MOUNTAIN APPLE COMPANY. THE FINAL BLAST THANKED PARTICIPANTS FOR EXPERIENCING OUR ISLAND AND REMINDED THEM TO LOAD THE MUSIC IF THEY DIDN'T ALREADY DO SO. THE MAIN EVENT WAS HELD AT HILTON WAIKOLOA VILLAGE FROM AUGUST 15 - 18 WITH MORE THAN 120 IN ATTENDANCE. NTA'S SUMMER EVENT RELIES HEAVILY ON HOST DESTINATION SUPPORT. WITH COUNTY FUNDING AND IN-KIND SUPPORT FROM OUR ISLAND PARTNERS.BIVB CARRIED OUT A HIGHLY SUCCESSFUL EVENT. BIVB WAS RESPONSIBLE TO FIND SPONSORS FOR THE KICK-OFF EVENING EVENT, FINAL NIGHT EVENT, TRANSPORTATION, AND SIGHTSEEING ACTIVITIES. OUR PARTNERS WERE HILTON WAIKOLOA VILLAGE, THE FAIRMONT ORCHID, HAPUNA BEACH PRINCE, HAWAII FOREST & TRAIL, DOLPHIN QUEST HAWAII, MAUNA LANI SEA ADVENTURES, WAIKOLOA BEACH GOLF, ROBERTS HAWAII, KINGS SHOPS, AND QUEENS MARKETPLACE. IN-KIND VALUE WAS MORE THAN $44,367.NTA (NATIONAL TOUR ASSOCIATION) CONTACT 2013 PRE FAM: THE PRE-FAM TOOK PLACE ON HAWAII ISLAND FROM AUGUST 12 - 14 WITH 35 CONFIRMED TOUR OPERATORS. NTA HAS A STRONG PRESENCE IN THE CHINA MARKET AND WE HAD NEARLY 40 PERCENT OF CHINA OPERATORS' ATTEND THE FAM. THE 3-DAY, 2-NIGHT EVENT ALLOWED OUR FAM ATTENDEES TO LEARN ABOUT KONA TO KA'U TO HAWAII VOLCANOES NATIONAL PARK TO HILO TOWN UP NORTH THROUGH THE HAMAKUA COAST AND ENDING AT THE HILTON WAIKOLOA VILLAGE (SITE OF THE CONTACT 2013 CONFERENCE). A MAYOR'S RECEPTION WAS HELD IN HILO AT IMILOA ASTRONOMY CENTER, WHICH WAS WELL RECEIVED BY THE TOUR OPERATORS. OCEAN SPORTS INVITED ALL NTA ATTENDEES TO BE THEIR GUEST ON AUGUST 14 ON THE MOKU NUI SUNSET SAIL AND REPORTED 80 PARTICIPANTS. ACCOMMODATIONS WERE PROVIDED BY SHERATON KONA RESORT & SPA AT KEAUHO |
| IRS990/DescribedInSection501c3Ind | 0 | 0 |
| IRS990/DisregardedEntityInd | 0 | 0 |
| IRS990/DocumentRetentionPolicyInd | 0 | 0 |
| IRS990/DonatedServicesAndUseFcltsAmt | 0 | 631724 |
| IRS990/DonorAdvisedFundInd | 0 | 0 |
| IRS990/ElectionOfBoardMembersInd | 0 | 0 |
| IRS990/EmployeeCnt | 0 | 0 |
| IRS990/FamilyOrBusinessRlnInd | 0 | 0 |
| IRS990/FederalGrantAuditRequiredInd | 0 | 0 |
| IRS990/FeesForServicesLegalGrp/TotalAmt | 0 | 391 |
| IRS990/ForeignActivitiesInd | 0 | 0 |
| IRS990/ForeignFinancialAccountInd | 0 | 0 |
| IRS990/ForeignOfficeInd | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 0 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 1 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 2 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 3 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 4 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 5 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 6 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt | 7 | 2.00 |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 3 | X |
| IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd | 4 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 0 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 1 | X |
| IRS990/Form990PartVIISectionAGrp/OfficerInd | 2 | X |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 0 | JEANNE HERBST |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 1 | GEORGE APPLEGATE |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 2 | JERRY JAMESSON |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 3 | CRAIG SHIROMA |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 4 | SANDY YOKOMIZO |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 5 | LINDA NAKO |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 6 | SHARON SAKAI |
| IRS990/Form990PartVIISectionAGrp/PersonNm | 7 | DIANE QUITIQUIT |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 0 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 1 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 2 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 3 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 4 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 5 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 6 | 0 |
| IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt | 7 | 0 |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 0 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 1 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 2 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 3 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 4 | DIRECTOR |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 5 | PRESIDENT |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 6 | SECRETARY |
| IRS990/Form990PartVIISectionAGrp/TitleTxt | 7 | TREASUER |
| IRS990/Form990ProvidedToGvrnBodyInd | 0 | 1 |
| IRS990/FormationYr | 0 | 2003 |
| IRS990/FormerOfcrEmployeesListedInd | 0 | 0 |
| IRS990/FSAuditedInd | 0 | 0 |
| IRS990/FundraisingActivitiesInd | 0 | 0 |
| IRS990/GamingActivitiesInd | 0 | 0 |
| IRS990/GoverningBodyVotingMembersCnt | 0 | 7 |
| IRS990/GovernmentGrantsAmt | 0 | 316282 |
| IRS990/GrantsToIndividualsInd | 0 | 0 |
| IRS990/GrantsToOrganizationsInd | 0 | 0 |
| IRS990/GrantToRelatedPersonInd | 0 | 0 |
| IRS990/GrossReceiptsAmt | 0 | 316901 |
| IRS990/GroupReturnForAffiliatesInd | 0 | 0 |
| IRS990/IncludeFIN48FootnoteInd | 0 | 0 |
| IRS990/IndependentAuditFinclStmtInd | 0 | 0 |
| IRS990/IndependentVotingMemberCnt | 0 | 7 |
| IRS990/IndivRcvdGreaterThan100KCnt | 0 | 0 |
| IRS990/IndoorTanningServicesInd | 0 | 0 |
| IRS990/InfoInScheduleOPartIIIInd | 0 | X |
| IRS990/InfoInScheduleOPartVIInd | 0 | X |
| IRS990/InsuranceGrp/TotalAmt | 0 | 3680 |
| IRS990/InvestmentIncomeGrp/ExclusionAmt | 0 | 619 |
| IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt | 0 | 619 |
| IRS990/InvestmentInJointVentureInd | 0 | 0 |
| IRS990/IRPDocumentCnt | 0 | 0 |
| IRS990/IRPDocumentW2GCnt | 0 | 0 |
| IRS990/LegalDomicileStateCd | 0 | HI |
| IRS990/LoanOutstandingInd | 0 | 0 |
| IRS990/LocalChaptersInd | 0 | 0 |
| IRS990/MaterialDiversionOrMisuseInd | 0 | 0 |
| IRS990/MembersOrStockholdersInd | 0 | 0 |
| IRS990/MethodOfAccountingAccrualInd | 0 | X |
| IRS990/MinutesOfCommitteesInd | 0 | 1 |
| IRS990/MinutesOfGoverningBodyInd | 0 | 1 |
| IRS990/MissionDesc | 0 | IMPLEMENTATION OF TARGETED PROMOTIONS DESIGNED TO PROMOTE TOURISM TO HAWAII ISLAND WITH AN EMPHASIS ON GROWTH IN VISITOR SPENDING AND LENGTH OF STAY AND INCREASING ARRIVALS DURING SHOULDER PERIODS. |
| IRS990/MoreThan5000KToIndividualsInd | 0 | 0 |
| IRS990/MoreThan5000KToOrgInd | 0 | 0 |
| IRS990/NetAssetsOrFundBalancesBOYAmt | 0 | 272251 |
| IRS990/NetAssetsOrFundBalancesEOYAmt | 0 | 82622 |
| IRS990/NetUnrelatedBusTxblIncmAmt | 0 | 0 |
| IRS990/NoListedPersonsCompensatedInd | 0 | X |
| IRS990/NondeductibleContributionsInd | 0 | 0 |
| IRS990/OfficerMailingAddressInd | 0 | 0 |
| IRS990/OperateHospitalInd | 0 | 0 |
| IRS990/Organization501cInd | 0 | X |
| IRS990/OrganizationFollowsSFAS117Ind | 0 | X |
| IRS990/OtherChangesInNetAssetsAmt | 0 | 0 |
| IRS990/OtherExpensesGrp/Desc | 0 | MARKETING |
| IRS990/OtherExpensesGrp/Desc | 1 | OUTSIDE SERVICES |
| IRS990/OtherExpensesGrp/Desc | 2 | FUNCTIONS |
| IRS990/OtherExpensesGrp/Desc | 3 | ADMINISTRATION FEE |
| IRS990/OtherExpensesGrp/TotalAmt | 0 | 881586 |
| IRS990/OtherExpensesGrp/TotalAmt | 1 | 137982 |
| IRS990/OtherExpensesGrp/TotalAmt | 2 | 44374 |
| IRS990/OtherExpensesGrp/TotalAmt | 3 | 30819 |
| IRS990/PartialLiquidationInd | 0 | 0 |
| IRS990/PledgesAndGrantsReceivableGrp/BOYAmt | 0 | 265500 |
| IRS990/PledgesAndGrantsReceivableGrp/EOYAmt | 0 | 500 |
| IRS990/PoliticalCampaignActyInd | 0 | 0 |
| IRS990/PrincipalOfficerNm | 0 | JEANNE HERBST |
| IRS990/ProfessionalFundraisingInd | 0 | 0 |
| IRS990/ProgSrvcAccomActy2Grp/Desc | 0 | WHOLESALER CO-OP MARKETING:WHOLESALER CO-OP: COUNTY OF HAWAII FUNDS WERE UTILIZED TO SUPPORT SERVICE FROM THE BAY AREA. THE MARKETING EFFORT TARGETED SAN FRANCISCO, OAKLAND AND SAN JOSE TO AFFECT THE 2013 SPRING SHOULDER SEASON. A NUMBER OF WHOLESALER CO-OP CAMPAIGNS, EACH PROVIDING A 3:1 MATCH, RAN CONCURRENTLY WITH BIVB AND/OR HVCB PROGRAMS. EXPEDIA - RAN APRIL 15 TO JUN 30TH AND INCLUDED CREATIVE UNITS ON EXPEDIA'S HOMEPAGE, SEARCH AND RESULTS PAGES, AND ONLINE SPONSORSHIP PACKAGE, BANNER ADS AND SOCIAL MEDIA POSTS TIED INTO EXPEDIA'S "AMERICA'S CRAFT BEER TOWNS SALE" CAMPAIGN. THE BUREAU REACHED OUT TO ON-ISLAND BREWERIES, KONA BREWING COMPANY AND MEHANA BREWERY, TO PARTICIPATE IN THE SOCIAL MEDIA COMPONENT OF THE PROMOTION. KONA BREWING COMPANY ASSISTED WITH IMAGES FOR THEIR "LIQUID ALOHA" SECTION. AS OF JULY 11, 2013, THE CAMPAIGN YIELD WAS 4,861,653 DELIVERED AND CLICKABLE IMPRESSIONS, AND 17,308 CLICKS DELIVERED WITH A 36 PERCENT CLICK THROUGH RATE. - ORBITZ - IN CONJUNCTION WITH A STATEWIDE BUY, THE ORBITZ ONLINE PROMOTION INCLUDED A GEO-TARGETED BUY FOR HAWAII ISLAND FROM APRIL 9 - JUNE 30, 2013. TOTAL IMPRESSIONS GOAL FOR THIS CAMPAIGN WAS 954,857, TOTAL IMPRESSIONS DELIVERED: 3,403,990. TOTAL CLICKS DELIVERED 8,925 FOR A CLICK THROUGH RATE OF 26 PERCENT.- TRAVELOCITY - THE TRAVELOCITY.COM CAMPAIGN RAN APRIL 5 - MAY 31, 2013, WITH TOTAL IMPRESSIONS OF 2,514,847 AND A 22 PERCENT CLICK RATE (5,479 CLICKS). |
| IRS990/ProgSrvcAccomActy3Grp/Desc | 0 | KAMAAINA MARKETING:KFVE ADVERTISING: HIVB CONTINUED ITS SUCCESSFUL MERRIE MONARCH PARTNERSHIP WITH KFVE, THE HOME TEAM, TO TARGET KAMAAINA TRAVEL TO HAWAII ISLAND. THE TWO-FOLD PROMOTION CONSISTED OF BROADCAST AND ONLINE PACKAGE SPONSORSHIPS MADE UP OF 30-SECOND SPOTS. RATHER THAN INCUR PRODUCTION COSTS TO CREATE :30 SPOTS, WE NEGOTIATED TO RUN 15 SECOND SPOTS INSTEAD WITH DOUBLE THE FREQUENCY.- BROADCAST PACKAGE76X / :15 SPOTS RUN AS BOOKENDS - ONE :15 SPOT AT THE BEGINNING OF THE COMMERCIAL BREAK AND ONE AT THE END OF THE COMMERCIAL BREAK RIGHT BEFORE THE FEATURE PROGRAM RESUMED.3X BILLBOARDS (1X OPENING BILLBOARD PER NIGHT) AND 6X BILLBOARDS (2X LIVE INTERNAL SHARED BILLBOARD - 2X PER NIGHT). THE :04 BILLBOARDS CONSISTED OF OUR ISLAND LOGO AND WERE TAGGED: "FIND YOUR INSPIRATION ON HAWAII, THE BIG ISLAND. PROUD SUPPORTER OF THE MERRIE MONARCH FESTIVAL." 15X TAGS IN THE "HULA IN HISTORY VIGNETTE." EACH :04 TAG INCLUDED OUR ISLAND LOGO AND WITH SPONSOR NAME. THESE VIGNETTES BEGAN ON 3/18 AND CONTINUED THROUGH THE FESTIVAL PROGRAMMING. ONLINE BANNERS & TILES ROUNDED OUT THE BROADCAST PACKAGE. ORIGINALLY PROPOSED 728X90, 300X250, AND 300X100 THE BUREAU NEGOTIATED TO INCREASE OUR IMPRESSION ALLOCATION FOR THE 728X90 AND 300X25 SIZES INSTEAD. BANNERS DROVE TRAFFIC TO THE SPECIAL OFFERS LANDING PAGE ON BIGISLAND.ORG. - ONLINE PACKAGE WEB STREAMING SPOT SPONSORSHIP INCLUDED 4X / :15 SPOTS ON WEDNESDAY, 4/3, 10X / :15 SPOTS ON THURSDAY, 4/4, 10X / :15 SPOTS ON FRIDAY, 4/5, 10X / :15 SPOTS ON SATURDAY, 4/6, AND 6X SHARED BILLBOARDS. COVER-IT LIVE CHAT SPONSORSHIP - AS THE SOLE SPONSOR OF THE CHAT, THE BUREAU PROVIDED A LIST OF HAWAII ISLAND TRIVIA THE STATION INCLUDED AS CONTENT WITHIN THE CHAT. HIVB ALSO RECEIVED A SMALL BANNER AS PART OF THE CHAT SPONSORSHIP. THE ONLINE PACKAGE RAN THROUGHOUT THE MONTH OF MARCH 2013. THE ADVERTISING YIELDED 94,508 IMPRESSIONS AND 182 CLICK THROUGHS (19 PERCENT CLICK AVERAGE). KFVE ADVISED THERE WERE A TOTAL OF 125,063 UNIQUE IPS FROM THE MERRIE MONARCH LIVE VIDEO STREAMS.KFVE MMF HOIKE BROADCAST: DUE TO THE POPULARITY OF THE HOIKE NIGHT BROADCAST, KFVE REACHED OUT TO THEIR PARTNERS REGARDING A RE-TELECAST OF THE HOIKE, MAY 16 - 17, FROM 7-9P ON BOTH NIGHTS. HIVB WAS ONE OF ONLY THREE PARTNERS BEING SOLICITED FOR SPONSORSHIP (THE OTHERS WERE OHA AND HAWAIIAN AIRLINES. THE RE-BROADCAST PACKAGE INCLUDED: 16 / :15 COMMERCIALS IN BOTH BROADCASTS (8 PAIRS OF BOOKENDS PER NIGHT) AS WELL AS ONLINE STREAMING; 2 / :15 SPOTS IN SUNRISE (1X BOOKEND); 2 / :15 SPOTS IN THE 6:30P NEWS (1X BOOKEND); AND 2X / :15 SPOTS IN THE 9P NEWS (1X BOOKEND). THE :15 SPOTS THAT RAN DURING THE MORNING, PRIME TIME AND LATE NIGHT NEWS WERE AIRED BETWEEN MAY 13 - 26, 2013. |
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| IRS990ScheduleB/ContributorInformationGrp/ContributorNum | 0 | RESTRICTED |
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| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City | 0 | RESTRICTED |
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| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | THE BOARD REVIEWS FORM 990 FOR ACCURACY AND COMPLETENESS BEFORE THE RETURN IS FILED. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | DOCUMENTS ARE MADE AVAILABLE TO THE PUBLIC UPON REQUEST AT ITS OFFICE DURING REGULAR BUSINESS HOURS. |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | FORM 990, PART VI, SECTION B, LINE 11 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | FORM 990, PART VI, SECTION C, LINE 19 |
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| IRS990/TotalAssetsEOYAmt | 0 | 82622 |
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| IRS990/TotalAssetsGrp/EOYAmt | 0 | 82622 |
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| IRS990/UponRequestInd | 0 | X |
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| IRS990/USAddress/City | 0 | HILO |
| IRS990/USAddress/State | 0 | HI |
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| IRS990/WebsiteAddressTxt | 0 | N/A |
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| ReturnHeader/BuildTS | 0 | 2016-02-25 16:41:14Z |
| ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd | 0 | 1 |
| ReturnHeader/BusinessOfficerGrp/PersonNm | 0 | JEANNE HERBST |
| ReturnHeader/BusinessOfficerGrp/PersonTitleTxt | 0 | DIRECTOR |
| ReturnHeader/BusinessOfficerGrp/PhoneNum | 0 | 8089615797 |
| ReturnHeader/BusinessOfficerGrp/SignatureDt | 0 | 2014-09-16 |
| ReturnHeader/Filer/BusinessName/BusinessNameLine1 | 0 | HAWAII ISLAND VISITORS BUREAU |
| ReturnHeader/Filer/BusinessNameControlTxt | 0 | HAWA |
| ReturnHeader/Filer/EIN | 0 | 861073217 |
| ReturnHeader/Filer/PhoneNum | 0 | 8089615797 |
| ReturnHeader/Filer/USAddress/AddressLine1 | 0 | PO BOX 10697 |
| ReturnHeader/Filer/USAddress/City | 0 | HILO |
| ReturnHeader/Filer/USAddress/State | 0 | HI |
| ReturnHeader/Filer/USAddress/ZIPCode | 0 | 96721 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmEIN | 0 | 593783195 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1 | 0 | TAKETA IWATA HARA & ASSOCIATES LLC |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1 | 0 | 101 AUPUNI STREET SUITE 139 |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/City | 0 | HILO |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/State | 0 | HI |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCode | 0 | 96720 |
| ReturnHeader/PreparerPersonGrp/PhoneNum | 0 | 8089355404 |
| ReturnHeader/PreparerPersonGrp/PreparationDt | 0 | 2014-09-16 |
| ReturnHeader/PreparerPersonGrp/PreparerPersonNm | 0 | GREGG M TAKETA |
| ReturnHeader/ReturnTs | 0 | 2014-09-23T20:08:25-05:00 |
| ReturnHeader/ReturnTypeCd | 0 | 990 |
| ReturnHeader/TaxPeriodBeginDt | 0 | 2013-01-01 |
| ReturnHeader/TaxPeriodEndDt | 0 | 2013-12-31 |
| ReturnHeader/TaxYr | 0 | 2013 |
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Displayed year
2013 • Form 990Detailed filing. Detailed filing data is available for this year.