Civic Intelligence

Hawaii Island Visitors Bureau

990 • Fiscal year 2012 • EIN 86-1073217

Jan 01, 2012 to Dec 31, 2012 • Filed on Nov 13, 2013

Organization ProfileN/A
PO Box 1069796721
Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

88th percentile

0.61x

Higher debt load relative to assets than 88% of similar nonprofits.

2012 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2012

Liabilities / Revenue

Score unavailable

No value available

Liabilities-to-revenue requires both liabilities and revenue on this filing.

Source year 2012

Net Margin

Score unavailable

No value available

Net margin requires both revenue and expenses on this filing.

Source year 2012

Top Officer Pay

Score unavailable

No value available

This filing does not contain officer compensation rows.

Source year 2012

Asset Growth

56th percentile

4.7%

Faster asset growth than 56% of similar nonprofits.

2012 filings • 501(c)6 • $500k-$1M nonprofits • Annualized from 2011 to 2012

Revenue Growth

Score unavailable

No value available

No valid filing value is available for this score.

Balance Sheet
Liabilities / Assets88th percentile

Assets

Up

$696,089

Up $31,301 (+4.7%) from 2011

Net Assets

Up

$272,251

Up $67,189 (+33%) from 2011

Liabilities

Down

$423,838

Down $35,888 (-7.8%) from 2011

Revenue And Expenses
Liabilities / RevenueScore unavailableNet MarginScore unavailable

Revenue

-

No earlier filing loaded for comparison.

Expenses

Up

$801,261

Up $62,882 (+8.5%) from 2011

Net Income

-

No earlier filing loaded for comparison.

Historical Trend

Balance Sheet Trend

Asset Growth56th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$800K$600K$400K$200K$0Assets 2011: $664,788Liabilities 2011: $459,726Net Assets 2011: $205,0622011Assets 2012: $696,089Liabilities 2012: $423,838Net Assets 2012: $272,2512012Assets 2013: $82,622Liabilities 2013: $0Net Assets 2013: $82,6222013Assets 2014: $68,235Liabilities 2014: $0Net Assets 2014: $68,2352014Assets 2015: $64,852Liabilities 2015: $0Net Assets 2015: $64,8522015Assets 2016: $60,352Liabilities 2016: $0Net Assets 2016: $60,3522016Assets 2017: $56,752Liabilities 2017: $0Net Assets 2017: $56,7522017Assets 2018: $52,064Liabilities 2018: $0Net Assets 2018: $52,0642018Assets 2019: $48,079Liabilities 2019: $02019Assets 2020: $47,653Liabilities 2020: $02020Assets 2021: $37,972Liabilities 2021: $0Net Assets 2021: $37,9722021Assets 2022: $18,488Liabilities 2022: $0Net Assets 2022: $18,4882022Assets 2023: $3,972Liabilities 2023: $0Net Assets 2023: $3,9722023

Highlighted filing

2012

Assets$696,089
Liabilities$423,838
Net Assets$272,251
Open 2012 Filing

Operations Trend

Revenue GrowthScore unavailable

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$1.5M$1.0M$500K$0-$500K-$1.0MExpenses 2011: $738,3792011Expenses 2012: $801,2612012Revenue 2013: $316,901Expenses 2013: $1,138,254Net Income 2013: -$821,3532013Revenue 2014: $46Expenses 2014: $14,433Net Income 2014: -$14,3872014Revenue 2015: $5,740Expenses 2015: $10,123Net Income 2015: -$4,3832015Revenue 2016: $36Expenses 2016: $4,536Net Income 2016: -$4,5002016Revenue 2017: $34Expenses 2017: $3,634Net Income 2017: -$3,6002017Revenue 2018: $45Expenses 2018: $4,733Net Income 2018: -$4,6882018Revenue 2019: $55Expenses 2019: $4,039Net Income 2019: -$3,9842019Revenue 2020: $22,514Expenses 2020: $22,940Net Income 2020: -$4262020Revenue 2021: $7Expenses 2021: $9,688Net Income 2021: -$9,6812021Revenue 2022: $2,505Expenses 2022: $21,989Net Income 2022: -$19,4842022Revenue 2023: $2Expenses 2023: $14,518Net Income 2023: -$14,5162023

Highlighted filing

2012

Revenue-
Expenses$801,261
Net Income-
Open 2012 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2012 to Dec 31, 2012
Signed
Nov 13, 2013
Return Version
2012v2.1
Gross Receipts
$676,757
Mission and Program Overview

Mission

Promote visitors to the island of hawaii. Implementation of targeted promotions designed to promote tourism to hawaii island with an emphasis on growth in visitor spending and length of stay and increasing arrivals during shoulder periods.

Major Activities

Activity 2
C-trip co-op marketing:the first-ever direct non-stop flights from china to honolulu began august 9, 2011. C-trips, china's leading travel portal (equivalent to expedia in the u.s.) has teamed up with china eastern air to bring tour groups to hawai'i. Hivb entered into a co-op marketing agreement with c-trip to increase awareness and build demand for travel to hawai'i island targeting potential business and leisure visitors from shanghai, beijing, guangzhou and chengdu, china. The primary categories include mice, romance/honeymoon, golf, family, self-drive, shopping & cuisine, adventures and study tours. The promotion includes online, offline, print, and television advertising.
Activity 3
Alaska airlines magazine:alaska airlines currently services kona international airport with direct flights from oakland and san jose, ca, portland, or, and seattle, wa and accounts for 25% of domestic overseas arrivals. 2011 load factors through september range in the 90 percentile, up 8.6% from 2010 (based on data from the bureau of transportation statistics). To maintain this momentum and affect spring and summer travel, an ad was placed in the march 2012 edition of alaska airlines in-flight magazine. Continuing with 4c 2/3 page ads positioned adjacent to editorial, hivb's ad anchored a hawai'i island section that included cooperative partners castle resorts, the fairmont orchid hawai'i, mauna lani bay hotel & bungalows, aston hotels & resorts and sunquest. As part of the buy, we received a reader response listing and mention of our url, bigisland.org. Alaska airlines in-flight readership: 1,416,998 passengers per month system wide.
Filing and Contact Details

Filer

EIN
86-1073217
Raw XML Appendix296 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Activity2/Description0C-TRIP CO-OP MARKETING:THE FIRST-EVER DIRECT NON-STOP FLIGHTS FROM CHINA TO HONOLULU BEGAN AUGUST 9, 2011. C-TRIPS, CHINA'S LEADING TRAVEL PORTAL (EQUIVALENT TO EXPEDIA IN THE U.S.) HAS TEAMED UP WITH CHINA EASTERN AIR TO BRING TOUR GROUPS TO HAWAI'I. HIVB ENTERED INTO A CO-OP MARKETING AGREEMENT WITH C-TRIP TO INCREASE AWARENESS AND BUILD DEMAND FOR TRAVEL TO HAWAI'I ISLAND TARGETING POTENTIAL BUSINESS AND LEISURE VISITORS FROM SHANGHAI, BEIJING, GUANGZHOU AND CHENGDU, CHINA. THE PRIMARY CATEGORIES INCLUDE MICE, ROMANCE/HONEYMOON, GOLF, FAMILY, SELF-DRIVE, SHOPPING & CUISINE, ADVENTURES AND STUDY TOURS. THE PROMOTION INCLUDES ONLINE, OFFLINE, PRINT, AND TELEVISION ADVERTISING.
IRS990/Activity3/Description0ALASKA AIRLINES MAGAZINE:ALASKA AIRLINES CURRENTLY SERVICES KONA INTERNATIONAL AIRPORT WITH DIRECT FLIGHTS FROM OAKLAND AND SAN JOSE, CA, PORTLAND, OR, AND SEATTLE, WA AND ACCOUNTS FOR 25% OF DOMESTIC OVERSEAS ARRIVALS. 2011 LOAD FACTORS THROUGH SEPTEMBER RANGE IN THE 90 PERCENTILE, UP 8.6% FROM 2010 (BASED ON DATA FROM THE BUREAU OF TRANSPORTATION STATISTICS). TO MAINTAIN THIS MOMENTUM AND AFFECT SPRING AND SUMMER TRAVEL, AN AD WAS PLACED IN THE MARCH 2012 EDITION OF ALASKA AIRLINES IN-FLIGHT MAGAZINE. CONTINUING WITH 4C 2/3 PAGE ADS POSITIONED ADJACENT TO EDITORIAL, HIVB'S AD ANCHORED A HAWAI'I ISLAND SECTION THAT INCLUDED COOPERATIVE PARTNERS CASTLE RESORTS, THE FAIRMONT ORCHID HAWAI'I, MAUNA LANI BAY HOTEL & BUNGALOWS, ASTON HOTELS & RESORTS AND SUNQUEST. AS PART OF THE BUY, WE RECEIVED A READER RESPONSE LISTING AND MENTION OF OUR URL, BIGISLAND.ORG. ALASKA AIRLINES IN-FLIGHT READERSHIP: 1,416,998 PASSENGERS PER MONTH SYSTEM WIDE.
IRS990/ActivityOrMissionDescription0PROMOTE VISITORS TO THE ISLAND OF HAWAII
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IRS990/Description0UNITED AIRLINES PROMOTION-ONLINE ADVERTISING: THE BUREAU LAUNCHED A MULTI-FACETED CAMPAIGN TO SUPPORT UNITED AIRLINES DIRECT FLIGHTS TO HILO AND KONA AND THEIR "OPEN-JAW" PROGRAM. ONE ASPECT OF THE PROGRAM WAS HIVB ONLINE ADVERTISING TARGETING THE LOS ANGELES, CALIFORNIA MARKET; FLIGHT DATE JULY 30 TO SEPTEMBER 23, 2012.SITES: CLEARSPRING - OWNS THE #1 SHARING PLATFORM, "ADDTHIS". THE SITE GATHERS PROPRIETARY DATA ON 85% OF ONLINE USERS FROM 9MM WEBSITES, 2B SEARCHES AND 160MM SOCIAL DATA POINTS. THEY ARE ABLE TO TARGET USERS BASED ON INTENT (SEARCH RETARGETING), INTEREST (CONTEXTUAL TARGETING) AND INFLUENCE (SOCIAL INFLUENCERS). QUADRANT ONE - IS ONE OF THE LEADING PUBLISHERS WHEN IT COMES TO ONLINE LOCAL NEWSPAPERS AND HAS HIGHER QUALITY SITES COMPARED TO THE COMPETITORS. THE LA TARGETED BUY HIT THE HEART OF BOTH THE ANGELINOS (NATIVES TO LOS ANGELES) AND THOSE WHO RESIDE OR TRAVEL THROUGH LOS ANGELES AS WELL.THE CAMPAIGN DELIVERED A TOTAL OF 9,349,580 IMPRESSIONS WITH AN AVERAGE CTR OF 0.09%. ACCORDING TO MOST RECENT PUBLISHED EMARKETER METRICS BY INDUSTRY, THE AVERAGE STANDARD BANNER CTR FOR THE TRAVEL VERTICAL CATEGORY IS 0.04%. AS SUCH, THE CAMPAIGN AVERAGE CTR (0.09%) WAS MORE THAN DOUBLE THE BENCHMARK.
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IRS990ScheduleO/GeneralExplanation/Explanation0THE BOARD REVIEWS FORM 990 FOR ACCURACY AND COMPLETENESS BEFORE THE RETURN IS FILED.
IRS990ScheduleO/GeneralExplanation/Explanation1DOCUMENTS ARE MADE AVAILABLE TO THE PUBLIC UPON REQUEST AT ITS OFFICE DURING REGULAR BUSINESS HOURS.
IRS990ScheduleO/GeneralExplanation/ReturnReference0FORM 990, PART VI, SECTION B, LINE 11
IRS990ScheduleO/GeneralExplanation/ReturnReference1FORM 990, PART VI, SECTION C, LINE 19
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ReturnHeader/PreparerFirm/PreparerFirmUSAddress/AddressLine10101 AUPUNI STREET SUITE 139
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ReturnHeader/PreparerFirm/PreparerFirmUSAddress/State0HI
ReturnHeader/PreparerFirm/PreparerFirmUSAddress/ZIPCode096720
ReturnHeader/Preparer/Name0GREGG M TAKETA
ReturnHeader/Preparer/Phone08089355404
ReturnHeader/ReturnType0990
ReturnHeader/TaxPeriodBeginDate02012-01-01
ReturnHeader/TaxPeriodEndDate02012-12-31
ReturnHeader/TaxYear02012
ReturnHeader/Timestamp02013-11-14T12:37:26-06:00

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2012 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$696,089
Liabilities
$423,838
Net assets
$272,251
Revenue
-
Expenses
$801,261
Net income
-
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2023Detailed filing. Detailed filing data is available for this year.$0.00$0.00$0.00$0.00$0.01$0.01
2022Detailed filing. Detailed filing data is available for this year.$0.02$0.00$0.02$0.00$0.02$0.02
2021Detailed filing. Detailed filing data is available for this year.$0.04$0.00$0.04$0.00$0.01$0.01
2020Summary only. Only limited summary data is available for this year.$0.05$0.00$0.02$0.02$0.00
2019Summary only. Only limited summary data is available for this year.$0.05$0.00$0.00$0.00$0.00
2018Detailed filing. Detailed filing data is available for this year.$0.05$0.00$0.05$0.00$0.00$0.00
2017Detailed filing. Detailed filing data is available for this year.$0.06$0.00$0.06$0.00$0.00$0.00
2016Detailed filing. Detailed filing data is available for this year.$0.06$0.00$0.06$0.00$0.00$0.00
2015Detailed filing. Detailed filing data is available for this year.$0.06$0.00$0.06$0.01$0.01$0.00
2014Detailed filing. Detailed filing data is available for this year.$0.07$0.00$0.07$0.00$0.01$0.01
2013Detailed filing. Detailed filing data is available for this year.$0.08$0.00$0.08$0.32$1.14$0.82
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.70$0.42$0.27$0.80
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.66$0.46$0.21$0.74