Civic Intelligence

Greater Phoenix Convention & Visitors Bureau

990 • Fiscal year 2020 • EIN 86-0224211

Jul 01, 2019 to Jun 30, 2020 • Filed on May 10, 2021

Organization ProfileWWW.VISITPHOENIX.COM

View Organization Page

400 E Van Buren St No 600Phoenix, AZ 85004

(602) 452-6208

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

57th percentile

0.27x

Higher debt load relative to assets than 57% of similar nonprofits.

2020 filings • 501(c)6 • $10M-$25M nonprofits • Source year 2020

Liabilities / Revenue

35th percentile

0.23x

Higher debt load relative to revenue than 35% of similar nonprofits.

2020 filings • 501(c)6 • $10M-$25M nonprofits • Source year 2020

Net Margin

60th percentile

8.9%

Higher net margin than 60% of similar nonprofits.

2020 filings • 501(c)6 • $10M-$25M nonprofits • Source year 2020

Top Officer Pay

72nd percentile

$535,325

Higher top officer pay than 72% of similar nonprofits.

Top officer pay equals 3.2% of source-year revenue.

2020 filings • 501(c)6 • $10M-$25M nonprofits • Source year 2020

Asset Growth

78th percentile

16%

Faster asset growth than 78% of similar nonprofits.

2020 filings • 501(c)6 • $10M-$25M nonprofits • Annualized from 2019 to 2020

Revenue Growth

63rd percentile

-1.9%

Faster revenue growth than 63% of similar nonprofits.

2020 filings • 501(c)6 • $10M-$25M nonprofits • Annualized from 2019 to 2020

Balance Sheet
Liabilities / Assets57th percentile

Assets

Up

$14,404,047

Up $2,000,295 (+16%) from 2019

Net Assets

Up

$10,528,645

Up $1,484,413 (+16%) from 2019

Liabilities

Up

$3,875,402

Up $515,882 (+15%) from 2019

Revenue And Expenses
Liabilities / Revenue35th percentileNet Margin60th percentile

Revenue

Down

$16,637,714

Down $316,313 (-1.9%) from 2019

Expenses

Down

$15,153,301

Down $1,011,996 (-6.3%) from 2019

Net Income

Up

$1,484,413

Up $695,683 (+88%) from 2019

Historical Trend

Balance Sheet Trend

Asset Growth78th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$20M$15M$10M$5.0M$0Assets 2010: $7,409,588Liabilities 2010: $2,963,056Net Assets 2010: $4,446,5322010Assets 2011: $7,346,054Liabilities 2011: $2,356,028Net Assets 2011: $4,990,0262011Assets 2012: $6,898,786Liabilities 2012: $2,004,624Net Assets 2012: $4,894,1622012Assets 2013: $7,467,242Liabilities 2013: $2,429,683Net Assets 2013: $5,037,5592013Assets 2014: $8,065,127Liabilities 2014: $2,659,140Net Assets 2014: $5,405,9872014Assets 2015: $8,520,400Liabilities 2015: $2,505,040Net Assets 2015: $6,015,3602015Assets 2016: $9,498,436Liabilities 2016: $2,872,509Net Assets 2016: $6,625,9272016Assets 2017: $10,885,699Liabilities 2017: $3,416,721Net Assets 2017: $7,468,9782017Assets 2018: $11,824,635Liabilities 2018: $3,569,133Net Assets 2018: $8,255,5022018Assets 2019: $12,403,752Liabilities 2019: $3,359,520Net Assets 2019: $9,044,2322019Assets 2020: $14,404,047Liabilities 2020: $3,875,402Net Assets 2020: $10,528,6452020Assets 2021: $19,191,750Liabilities 2021: $4,385,043Net Assets 2021: $14,806,7072021Assets 2022: $18,857,428Liabilities 2022: $4,741,296Net Assets 2022: $14,116,1322022Assets 2023: $18,542,058Liabilities 2023: $4,877,536Net Assets 2023: $13,664,5222023Assets 2024: $18,693,554Liabilities 2024: $4,553,338Net Assets 2024: $14,140,2162024

Highlighted filing

2020

Assets$14,404,047
Liabilities$3,875,402
Net Assets$10,528,645
Open 2020 Filing

Operations Trend

Revenue Growth63rd percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$30M$20M$10M$0-$10MExpenses 2010: $11,168,9632010Expenses 2011: $10,674,3982011Expenses 2012: $11,864,9602012Revenue 2013: $12,637,216Expenses 2013: $12,493,819Net Income 2013: $143,3972013Revenue 2014: $13,238,684Expenses 2014: $12,870,256Net Income 2014: $368,4282014Revenue 2015: $14,968,330Expenses 2015: $14,358,957Net Income 2015: $609,3732015Revenue 2016: $15,403,449Expenses 2016: $14,792,882Net Income 2016: $610,5672016Revenue 2017: $16,199,246Expenses 2017: $15,356,195Net Income 2017: $843,0512017Revenue 2018: $16,411,794Expenses 2018: $15,625,270Net Income 2018: $786,5242018Revenue 2019: $16,954,027Expenses 2019: $16,165,297Net Income 2019: $788,7302019Revenue 2020: $16,637,714Expenses 2020: $15,153,301Net Income 2020: $1,484,4132020Revenue 2021: $16,242,591Expenses 2021: $11,964,529Net Income 2021: $4,278,0622021Revenue 2022: $16,123,618Expenses 2022: $16,814,193Net Income 2022: -$690,5752022Revenue 2023: $18,133,103Expenses 2023: $18,584,713Net Income 2023: -$451,6102023Revenue 2024: $20,443,220Expenses 2024: $19,967,526Net Income 2024: $475,6942024

Highlighted filing

2020

Revenue$16,637,714
Expenses$15,153,301
Net Income$1,484,413
Open 2020 Filing
Jump To
Filing Snapshot
Filing Period
Jul 1, 2019 to Jun 30, 2020
Signed
May 10, 2021
Return Version
2019v5.2
Gross Receipts
$16,637,714
Mission and Program Overview

Mission

To enhance the economy of the valley of the sun area through the promotion of tourism and convention business.

To enhance the economy of phoenix through the promotion of tourism and convention business.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$6,798,682$9,846,172▲ $3,047,490
Savings and Temporary Cash Investments$3,209,000$2,468,000▼ $741,000
Accounts Receivable$1,141,076$1,163,264▲ $22,188
Investments in Publicly Traded Securities$358,731$389,125▲ $30,394
Prepaid Expenses and Deferred Charges$529,614$309,581▼ $220,033
Land, Buildings, and Equipment, Net$366,649$227,905▼ $138,744
Total Assets$12,403,752$14,404,047▲ $2,000,295
Liabilities
Accounts Payable and Accrued Expenses$1,734,737$1,511,663▼ $223,074
Deferred Revenue$694,569$1,411,667▲ $717,098
Other Liabilities$930,214$952,072▲ $21,858
Total Liabilities$3,359,520$3,875,402▲ $515,882
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$9,044,232$10,528,645▲ $1,484,413
Total Net Assets Fund Balance$9,044,232$10,528,645▲ $1,484,413
Total Liabilities and Net Assets / Fund Balance$12,403,752$14,404,047▲ $2,000,295

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$71,873$1,053,925$1,125,798
Leasehold Improvements$156,032$581,475$737,507
Compensation and Service Providers
Top Officer Pay72nd percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Steve MooreCEOFT$394,247$141,078$535,325
Mike MooneyEvp/COOFT$239,104$143,382$382,486
Lorne EdwardsSr. VP Sales & ServicesFT$197,851$95,192$293,043
Brian HornerVP Finance & AdministrationFT$129,224$95,788$225,012
Ronald CollinsDirector of SalesFT$141,704$61,237$202,941
Donald OswaldDirector of Midwest SalesFT$112,531$72,803$185,334
Melissa GogelVice President of MarketinFT$110,765$57,434$168,199

Board Members and Trustees

NameTitle
Rich DozerChair
Win HoldenImmediate Past Chair
J Bruce LangeVice Chair
Manny MolinaVice Chair
Curt KrizanDirector
Debbie JohnsonDirector
Derrick HallDirector
Devney PreussDirector
George DeanDirector
Jodi NobleDirector
John ChanDirector
Kim SabowDirector
Laura FrenchDirector
Laura GilesDirector
Marty ShultzDirector
Michael NowakowskiDirector
Mike EhmannDirector
Mike MartinDirector
Neil GiulianoDirector
Paige LundDirector
Paul GrayDirector
Ray ScheyDirector
Steve ChucriDirector
Steve CohnDirector
Steve HartDirector
Steve MosterDirector
Tiffany NelsonDirector
Todd SandersDirector
Tom SadlerDirector
Greg MillerDirector (thru 11/19)
Robert J MillerSecretary/treasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Off Madison AvenueAdvertising Agency5555 EAST VAN BUREN STREET 215, Phoenix, AZ 85008$694,365
Az Super Bowl Host CommitteeSuper Bowl400 E VAN BUREN STE 600, Phoenix, AZ 85004$600,000
Phoenix Convention CenterHosting Obligations100 N 3RD STREET, Phoenix, AZ 85004$349,507
Oh PartnersAdvertising3550 N CENTRAL AVE 1900, Phoenix, AZ 85012$290,155
Valley Of The Sun Bowl FoundationCatcus Bowl120 S ASH AVENUE, Tempe, AZ 85281$195,000
Revenue and Support

Revenue Composition

Contributions and Grants
$41,547
Program Service Revenue
$16,522,477
Investment Income
$73,690
Other Revenue
$0
All Other Contributions
$41,547
Change in Net Assets
$1,484,413

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
No
Third parties used for noncash contributions
No

Noncash Contributions

Contribution TypeContribution CountReported AmountValuation Method
Other Non Cash Contri Table177$35,137Fair Market Value
Other Non Cash Contri Table25$6,410Fair Market Value
Total Noncash Contributions202$41,547-

Audited Revenue Reconciliation

Revenue per Audited Statements
$16,637,714
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$124,627
Total Revenue per Audited Statements
$16,762,341
Total Revenue per Form 990
$16,637,714
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$8,576,133
Salaries, Compensation, and Employee Benefits$6,577,168
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising---$5,789,272
Other Salaries and Wages---$4,698,454
Current Officers, Directors, Trustees, and Key Employees---$891,340
Travel---$730,329
Occupancy---$692,628
Other Employee Benefits---$442,428
Payroll Taxes---$355,206
Information Technology---$198,381
Pension Plan Contributions---$189,740
Fees for Services Other---$165,445
Depreciation Depletion---$161,610
Office Expenses---$143,864
All Other Expenses---$74,654
Other Expenses---$49,215
Fees for Services Accounting---$18,770
Fees for Services Legal---$9,483
Total Functional Expenses$0$0$0$15,153,301

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$15,277,928
Expenses per Audited Statements$15,153,301
Total Expenses per Form 990$15,153,301
Expenses Not Reported on Form 990$124,627
Expenses Not Reported on Financial Statements$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Deferred Compensation Liability$492,962
Deferred Rent$459,110
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 6

“Any individual, corporation, partnership, association, or other organization interested in promoting tourism and convention business in the metropolitan phoenix area may apply for membership in the bureau. Membership is granted upon payment of the applicable membership fee and compliance with the conditions of membership as set forth by the board of directors.”

Form 990, Part VI, Section A, Line 7A

“Membership elects the board of directors each year. Terms are staggered so that approximately one-third of board members are up for election each term.”

Form 990, Part VI, Section B, Line 11B

“A copy of the form 990 is reviewed by the executive committee and coo prior to filing.”

Form 990, Part VI, Section B, Line 12C

“The bureau has a written conflict of interest policy and a requirement that every member of the board of directors complete a conflict of interest disclosure form on an annual basis. This disclosure form seeks to identify any conflicts of interest and to ensure that they are formally reported to the bureau and appropriately managed or eliminated. Compliance with the conflict of interest policy is monitored through regular discussion throughout the year. Any conflict that arises during the course of the year is brought up at the next board meeting.”

Form 990, Part VI, Section B, Line 15

“The board of directors did a compensation study for similar organizations from which they approved a compensation package which is contained in the executive director's written employment contract.”

Form 990, Part VI, Section C, Line 19

“The organization makes its governing documents, conflict of interest policy, and financial statements available to the public upon request.”

Filing and Contact Details

Filer

Filer Name
Greater Phoenix Convention and Visitors
EIN
86-0224211
Phone
6024526208
Address
400 E VAN BUREN ST NO 600, PHOENIX, AZ 85004

Signing Officer

Name
Michael Mooney
Title
COO
Phone
6024526208
Signed
2021-05-10
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Michael Mooney
Formed
1967
Legal Domicile
Az
Voting Board Members
31
Independent Board Members
30
Employees
133
Volunteers
31

Preparer

Firm
Henry & Horne Llp
Address
2055 E WARNER ROAD SUITE 101, TEMPE, AZ 85284
Preparer
Colette Kamps CPA
Phone
4808394900
Supplemental Narrative

Financial Statement Notes

PART X, LINE 2:

“The bureau recognizes uncertain tax positions in the financial statements when it is more-likely-than-not the positions will not be sustained upon examination by the tax authorities. At june 30, 2020, the bureau had no uncertain tax positions that qualify for either recognition or disclosure in the financial statements.”

PART XI, LINE 2D - OTHER ADJUSTMENTS:

“Expense reimbursement 8,950.”

PART XII, LINE 2D - OTHER ADJUSTMENTS:

“Expense reimbursement 8,950.”

Raw XML AppendixShowing 400 of 766 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/PersonNm22DEVNEY PREUSS
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IRS990/Form990PartVIISectionAGrp/TitleTxt0DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt1DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt2DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt3DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt4DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt5DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt6DIRECTOR (THRU 11/19)
IRS990/Form990PartVIISectionAGrp/TitleTxt7DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt8DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt9DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt10DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt11DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt12DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt13DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt14DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt15DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt16DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt17DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt18DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt19DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt20DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt21DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt22DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt23DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt24DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt25DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt26SECRETARY/TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt27VICE CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt28VICE CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt29IMMEDIATE PAST CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt30CHAIR
IRS990/Form990PartVIISectionAGrp/TitleTxt31CEO
IRS990/Form990PartVIISectionAGrp/TitleTxt32EVP/COO
IRS990/Form990PartVIISectionAGrp/TitleTxt33SR. VP SALES & SERVICES
IRS990/Form990PartVIISectionAGrp/TitleTxt34DIRECTOR OF MIDWEST SALES
IRS990/Form990PartVIISectionAGrp/TitleTxt35VICE PRESIDENT OF MARKETIN
IRS990/Form990PartVIISectionAGrp/TitleTxt36VP FINANCE & ADMINISTRATION
IRS990/Form990PartVIISectionAGrp/TitleTxt37DIRECTOR OF SALES
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IRS990/Form990TFiledInd01
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IRS990/GrantsToIndividualsInd00
IRS990/GrantsToOrganizationsInd00
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Document Assets

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Filings

Displayed year

2020 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$14,404,047
Liabilities
$3,875,402
Net assets
$10,528,645
Revenue
$16,637,714
Expenses
$15,153,301
Net income
$1,484,413
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$18.7$4.55$14.1$20.4$20.0$0.48
2023Detailed filing. Detailed filing data is available for this year.$18.5$4.88$13.7$18.1$18.6$0.45
2022Detailed filing. Detailed filing data is available for this year.$18.9$4.74$14.1$16.1$16.8$0.69
2021Detailed filing. Detailed filing data is available for this year.$19.2$4.39$14.8$16.2$12.0$4.28
2020Detailed filing. Detailed filing data is available for this year.$14.4$3.88$10.5$16.6$15.2$1.48
2019Detailed filing. Detailed filing data is available for this year.$12.4$3.36$9.04$17.0$16.2$0.79
2018Detailed filing. Detailed filing data is available for this year.$11.8$3.57$8.26$16.4$15.6$0.79
2017Detailed filing. Detailed filing data is available for this year.$10.9$3.42$7.47$16.2$15.4$0.84
2016Detailed filing. Detailed filing data is available for this year.$9.50$2.87$6.63$15.4$14.8$0.61
2015Detailed filing. Detailed filing data is available for this year.$8.52$2.51$6.02$15.0$14.4$0.61
2014Detailed filing. Detailed filing data is available for this year.$8.07$2.66$5.41$13.2$12.9$0.37
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$7.47$2.43$5.04$12.6$12.5$0.14
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$6.90$2.00$4.89$11.9
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$7.35$2.36$4.99$10.7
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$7.41$2.96$4.45$11.2
Peer Organizations

Similar nonprofits based on the same Siviq industry and scale cohort. 2020 filings • 501(c)6 • $10M-$25M nonprofits