Liabilities / Assets
55th percentile
Tied with the lowest-debt nonprofits in its peer group.
990EZ • Fiscal year 2020 • EIN 85-0723491
Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.
Liabilities / Assets
55th percentile
Tied with the lowest-debt nonprofits in its peer group.
Liabilities / Revenue
55th percentile
Tied with the lowest-debt nonprofits in its peer group.
Net Margin
98th percentile
Higher net margin than 98% of similar nonprofits.
Top Officer Pay
76th percentile
Higher top officer pay than 76% of similar nonprofits.
Top officer pay equals 0.0% of source-year revenue.
Asset Growth
Score unavailable
No earlier valid filing was available within the previous three public years.
Revenue Growth
Score unavailable
No earlier valid filing was available within the previous three public years.
Assets
$106,917
No earlier filing loaded for comparison.
Net Assets
$106,917
No earlier filing loaded for comparison.
Liabilities
$0
No earlier filing loaded for comparison.
Revenue
$110,202
No earlier filing loaded for comparison.
Expenses
$3,285
No earlier filing loaded for comparison.
Net Income
$106,917
No earlier filing loaded for comparison.
Donate attention produces, distributes, and promotes public service announcements to address the biggest challenges facing society today. The organization's campaigns increase awareness and inspire action on a diversity of social issues such as promoting mental health, environmental sustainability, and world peace. Donate attention brings a fresh perspective to public service advertising campaigns that make a positive and measurable impact on society by partnering with world-class creators, agencies, and production companies.
| Description | Grants | Expenses |
|---|---|---|
| MENTAL HEALTH PROGRAM: IN 2020, DONATE ATTENTION CREATED THE "FREE YOUR MIND" CAMPAIGN TO INCREASE AWARENESS, INSPIRE ACTION AND PROMOTE MENTAL HEALTH. THE FREE YOUR MIND CAMPAIGN MANAGED TO DEVELOP PARTNERSHIPS WITH SEVERAL MENTAL HEALTH ORGANIZATIONS, CREATIVE AGENCIES, AND SOCIAL MEDIA INFLUENCERS THAT WILL CREATE DIGITAL PUBLIC SERVICE ANNOUNCEMENTS PROMOTING MENTAL HEALTH FOR DONATE ATTENTION. | $0 | $0 |
| ENVIRONMENTAL SUSTAINABILITY PROGRAM: IN 2020, DONATE ATTENTION CREATED THE "SAVE OUR HOME" CAMPAIGN TO INCREASE AWARENESS, INSPIRE ACTION AND PROMOTE GLOBAL SUSTAINABILITY. THE CAMPAIGN MANAGED TO DEVELOP PARTNERSHIPS WITH SEVERAL ENVIRONMENTAL PROTECTION ORGANIZATIONS, CREATIVE AGENCIES, AND SOCIAL MEDIA INFLUENCERS THAT WILL CREATE DIGITAL PUBLIC SERVICE ANNOUNCEMENTS PROMOTING ENVIRONMENTAL SUSTAINABILITY FOR DONATE ATTENTION. | $0 | $0 |
| WORLD PEACE PROGRAM: IN 2020, DONATE ATTENTION CREATED THE "SPREAD THE LOVE" CAMPAIGN TO INCREASE AWARENESS, INSPIRE ACTION TO PROMOTE WORLD PEACE. THE CAMPAIGN MANAGED TO DEVELOP PARTNERSHIPS WITH SEVERAL CREATIVE AGENCIES, ADVERTISING AGENCIES AND SOCIAL MEDIA INFLUENCERS THAT WILL CREATE DIGITAL PUBLIC SERVICE ANNOUNCEMENTS IN THE COMING YEAR. | $0 | $0 |
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| FRANK DUKES | Director | - | $0 | - | - |
| TED KNETZGER | Vice Chairman | - | $0 | - | - |
| TREVOR SOARES | CEO | FT | $0 | - | - |
“Description: bank charges & fees. Amount: 33. Description: hosting. Amount: 40. Total to form 990-ez, line 16: 73.”
This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
| Path | # | Value |
|---|---|---|
| IRS990EZ/ActivitiesNotPreviouslyRptInd | 0 | 0 |
| IRS990EZ/BooksInCareOfDetail/BusinessName/BusinessNameLine1Txt | 0 | TREVOR SOARES |
| IRS990EZ/BooksInCareOfDetail/PhoneNum | 0 | 5712354565 |
| IRS990EZ/BooksInCareOfDetail/USAddress/AddressLine1Txt | 0 | 600 3RD AVE FLOOR 42 |
| IRS990EZ/BooksInCareOfDetail/USAddress/CityNm | 0 | NEW YORK |
| IRS990EZ/BooksInCareOfDetail/USAddress/StateAbbreviationCd | 0 | NY |
| IRS990EZ/BooksInCareOfDetail/USAddress/ZIPCd | 0 | 10016 |
| IRS990EZ/CashSavingsAndInvestmentsGrp/BOYAmt | 0 | 0 |
| IRS990EZ/CashSavingsAndInvestmentsGrp/EOYAmt | 0 | 106917 |
| IRS990EZ/ChgMadeToOrgnzngDocNotRptInd | 0 | 0 |
| IRS990EZ/ContributionsGiftsGrantsEtcAmt | 0 | 110202 |
| IRS990EZ/DirectIndirectPltclExpendAmt | 0 | 0 |
| IRS990EZ/DonorAdvisedFndsInd | 0 | 0 |
| IRS990EZ/EngagedInExcessBenefitTransInd | 0 | 0 |
| IRS990EZ/ExcessOrDeficitForYearAmt | 0 | 106917 |
| IRS990EZ/FeesAndOtherPymtToIndCntrctAmt | 0 | 3212 |
| IRS990EZ/FiledScheduleAInd | 0 | 1 |
| IRS990EZ/ForeignFinancialAccountInd | 0 | 0 |
| IRS990EZ/ForeignOfficeInd | 0 | 0 |
| IRS990EZ/Form990TotalAssetsGrp/BOYAmt | 0 | 0 |
| IRS990EZ/Form990TotalAssetsGrp/EOYAmt | 0 | 106917 |
| IRS990EZ/GrossReceiptsAmt | 0 | 110202 |
| IRS990EZ/InfoInScheduleOPartIIIInd | 0 | X |
| IRS990EZ/InfoInScheduleOPartIInd | 0 | X |
| IRS990EZ/InfoInScheduleOPartVInd | 0 | X |
| IRS990EZ/InitialReturnInd | 0 | X |
| IRS990EZ/LobbyingActivitiesInd | 0 | 0 |
| IRS990EZ/MadeLoansToFromOfficersInd | 0 | 0 |
| IRS990EZ/MethodOfAccountingCashInd | 0 | X |
| IRS990EZ/NetAssetsOrFundBalancesBOYAmt | 0 | 0 |
| IRS990EZ/NetAssetsOrFundBalancesEOYAmt | 0 | 106917 |
| IRS990EZ/NetAssetsOrFundBalancesGrp/BOYAmt | 0 | 0 |
| IRS990EZ/NetAssetsOrFundBalancesGrp/EOYAmt | 0 | 106917 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 0 | 1.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 1 | 1.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt | 2 | 40.00 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 0 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 1 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt | 2 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt | 0 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt | 1 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt | 2 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt | 0 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt | 1 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt | 2 | 0 |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 0 | FRANK DUKES |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 1 | TED KNETZGER |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm | 2 | TREVOR SOARES |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 0 | DIRECTOR |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 1 | VICE CHAIRMAN |
| IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt | 2 | CEO |
| IRS990EZ/OperateHospitalInd | 0 | 0 |
| IRS990EZ/Organization501c3Ind | 0 | X |
| IRS990EZ/OrganizationDissolvedEtcInd | 0 | 0 |
| IRS990EZ/OrganizationHadUBIInd | 0 | 0 |
| IRS990EZ/OtherChangesInNetAssetsAmt | 0 | 0 |
| IRS990EZ/OtherExpensesTotalAmt | 0 | 73 |
| IRS990EZ/PartVIHghstPdCntrctProfSrvcTxt | 0 | NONE |
| IRS990EZ/PartVIOfCompOfHghstPdEmplTxt | 0 | NONE |
| IRS990EZ/PoliticalCampaignActyInd | 0 | 0 |
| IRS990EZ/PrimaryExemptPurposeTxt | 0 | DONATE ATTENTION PRODUCES, DISTRIBUTES, AND PROMOTES PUBLIC SERVICE ANNOUNCEMENTS TO ADDRESS THE BIGGEST CHALLENGES FACING SOCIETY TODAY. THE ORGANIZATION'S CAMPAIGNS INCREASE AWARENESS AND INSPIRE ACTION ON A DIVERSITY OF SOCIAL ISSUES SUCH AS PROMOTING MENTAL HEALTH, ENVIRONMENTAL SUSTAINABILITY, AND WORLD PEACE. DONATE ATTENTION BRINGS A FRESH PERSPECTIVE TO PUBLIC SERVICE ADVERTISING CAMPAIGNS THAT MAKE A POSITIVE AND MEASURABLE IMPACT ON SOCIETY BY PARTNERING WITH WORLD-CLASS CREATORS, AGENCIES, AND PRODUCTION COMPANIES. |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt | 0 | MENTAL HEALTH PROGRAM: IN 2020, DONATE ATTENTION CREATED THE "FREE YOUR MIND" CAMPAIGN TO INCREASE AWARENESS, INSPIRE ACTION AND PROMOTE MENTAL HEALTH. THE FREE YOUR MIND CAMPAIGN MANAGED TO DEVELOP PARTNERSHIPS WITH SEVERAL MENTAL HEALTH ORGANIZATIONS, CREATIVE AGENCIES, AND SOCIAL MEDIA INFLUENCERS THAT WILL CREATE DIGITAL PUBLIC SERVICE ANNOUNCEMENTS PROMOTING MENTAL HEALTH FOR DONATE ATTENTION. |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt | 1 | ENVIRONMENTAL SUSTAINABILITY PROGRAM: IN 2020, DONATE ATTENTION CREATED THE "SAVE OUR HOME" CAMPAIGN TO INCREASE AWARENESS, INSPIRE ACTION AND PROMOTE GLOBAL SUSTAINABILITY. THE CAMPAIGN MANAGED TO DEVELOP PARTNERSHIPS WITH SEVERAL ENVIRONMENTAL PROTECTION ORGANIZATIONS, CREATIVE AGENCIES, AND SOCIAL MEDIA INFLUENCERS THAT WILL CREATE DIGITAL PUBLIC SERVICE ANNOUNCEMENTS PROMOTING ENVIRONMENTAL SUSTAINABILITY FOR DONATE ATTENTION. |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt | 2 | WORLD PEACE PROGRAM: IN 2020, DONATE ATTENTION CREATED THE "SPREAD THE LOVE" CAMPAIGN TO INCREASE AWARENESS, INSPIRE ACTION TO PROMOTE WORLD PEACE. THE CAMPAIGN MANAGED TO DEVELOP PARTNERSHIPS WITH SEVERAL CREATIVE AGENCIES, ADVERTISING AGENCIES AND SOCIAL MEDIA INFLUENCERS THAT WILL CREATE DIGITAL PUBLIC SERVICE ANNOUNCEMENTS IN THE COMING YEAR. |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/GrantsAndAllocationsAmt | 0 | 0 |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/GrantsAndAllocationsAmt | 1 | 0 |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/GrantsAndAllocationsAmt | 2 | 0 |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/ProgramServiceExpensesAmt | 0 | 0 |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/ProgramServiceExpensesAmt | 1 | 0 |
| IRS990EZ/ProgramSrvcAccomplishmentGrp/ProgramServiceExpensesAmt | 2 | 0 |
| IRS990EZ/ProhibitedTaxShelterTransInd | 0 | 0 |
| IRS990EZ/RelatedOrganizationCtrlEntInd | 0 | 0 |
| IRS990EZ/SchoolOperatingInd | 0 | 0 |
| IRS990EZ/StatesWhereCopyOfReturnIsFldCd | 0 | NY |
| IRS990EZ/SubjectToProxyTaxInd | 0 | 0 |
| IRS990EZ/SumOfTotalLiabilitiesGrp/BOYAmt | 0 | 0 |
| IRS990EZ/SumOfTotalLiabilitiesGrp/EOYAmt | 0 | 0 |
| IRS990EZ/TanningServicesProvidedInd | 0 | 0 |
| IRS990EZ/TaxImposedOnOrganizationMgrAmt | 0 | 0 |
| IRS990EZ/TaxImposedUnderIRC4911Amt | 0 | 0 |
| IRS990EZ/TaxImposedUnderIRC4912Amt | 0 | 0 |
| IRS990EZ/TaxImposedUnderIRC4955Amt | 0 | 0 |
| IRS990EZ/TaxReimbursedByOrganizationAmt | 0 | 0 |
| IRS990EZ/TotalExpensesAmt | 0 | 3285 |
| IRS990EZ/TotalProgramServiceExpensesAmt | 0 | 0 |
| IRS990EZ/TotalRevenueAmt | 0 | 110202 |
| IRS990EZ/TrnsfrExmptNonChrtblRltdOrgInd | 0 | 0 |
| IRS990EZ/TypeOfOrganizationCorpInd | 0 | X |
| IRS990EZ/WebsiteAddressTxt | 0 | WWW.DONATEATTENTION.ORG |
| IRS990ScheduleA/First5Years170Ind | 0 | X |
| IRS990ScheduleA/Form990ScheduleAPartVIGrp/ExplanationTxt | 0 | TAX YEAR 2020 IS A SHORT YEAR AS THE ORGANIZATION WAS FORMED IN APRIL 2020. |
| IRS990ScheduleA/Form990ScheduleAPartVIGrp/FormAndLineReferenceDesc | 0 | PART II, SHORT YEAR EXPLANATION: |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearAmt | 0 | 106917 |
| IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/TotalAmt | 0 | 106917 |
| IRS990ScheduleA/PublicOrganization170Ind | 0 | X |
| IRS990ScheduleA/PublicSupportTotal170Amt | 0 | 1193 |
| IRS990ScheduleA/SubstantialContributorsTotAmt | 0 | 105724 |
| IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearAmt | 0 | 106917 |
| IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt | 0 | 106917 |
| IRS990ScheduleA/TotalSupportAmt | 0 | 106917 |
| IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine1 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorNum | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine1 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine2 | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode | 0 | RESTRICTED |
| IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt | 0 | RESTRICTED |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | DESCRIPTION: BANK CHARGES & FEES. AMOUNT: 33. DESCRIPTION: HOSTING. AMOUNT: 40. TOTAL TO FORM 990-EZ, LINE 16: 73. |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | FORM 990-EZ, PART I, LINE 16 - OTHER EXPENSES |
| TransferPrsnlBnftContractsDecl/DeclarationDesc | 0 | THE ORGANIZATION DID NOT, DURING THE YEAR, RECEIVE ANY FUNDS, DIRECTLY,OR INDIRECTLY, TO PAY PREMIUMS ON A PERSONAL BENEFIT CONTRACT.THE ORGANIZATION, DID NOT, DURING THE YEAR, PAY ANY PREMIUMS, DIRECTLY,OR INDIRECTLY, ON A PERSONAL BENEFIT CONTRACT. |
| ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/AuthenticationAssuranceLevelCd | 0 | AAL1 |
| ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/IdentityAssuranceLevelCd | 0 | IAL1 |
| ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/TrustedCustomerCd | 0 | 0 |
| ReturnHeader/BuildTS | 0 | 2022-09-23 18:48:47Z |
| ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd | 0 | 1 |
| ReturnHeader/BusinessOfficerGrp/PersonNm | 0 | TREVOR SOARES |
| ReturnHeader/BusinessOfficerGrp/PersonTitleTxt | 0 | CEO |
| ReturnHeader/BusinessOfficerGrp/PhoneNum | 0 | 5712354565 |
| ReturnHeader/BusinessOfficerGrp/SignatureDt | 0 | 2021-11-09 |
| ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt | 0 | DONATE ATTENTION INC |
| ReturnHeader/Filer/BusinessNameControlTxt | 0 | DONA |
| ReturnHeader/Filer/EIN | 0 | 850723491 |
| ReturnHeader/Filer/PhoneNum | 0 | 5712354565 |
| ReturnHeader/Filer/USAddress/AddressLine1Txt | 0 | 600 3RD AVENUE FLOOR 42 |
| ReturnHeader/Filer/USAddress/CityNm | 0 | NEW YORK |
| ReturnHeader/Filer/USAddress/StateAbbreviationCd | 0 | NY |
| ReturnHeader/Filer/USAddress/ZIPCd | 0 | 10016 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmEIN | 0 | 261562285 |
| ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt | 0 | TANNER MAINSTAIN GLYNN & JOHNSON |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt | 0 | 10866 WILSHIRE BLVD 10TH FLOOR |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm | 0 | LOS ANGELES |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd | 0 | CA |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd | 0 | 900244300 |
| ReturnHeader/PreparerPersonGrp/PhoneNum | 0 | 3104462700 |
| ReturnHeader/PreparerPersonGrp/PreparationDt | 0 | 2021-11-09 |
| ReturnHeader/PreparerPersonGrp/PreparerPersonNm | 0 | DAVID A CORONEL |
| ReturnHeader/ReturnTs | 0 | 2021-11-15T11:24:38-06:00 |
| ReturnHeader/ReturnTypeCd | 0 | 990EZ |
| ReturnHeader/SigningOfficerGrp/PersonFullName/PersonFirstNm | 0 | TREVOR |
| ReturnHeader/SigningOfficerGrp/PersonFullName/PersonLastNm | 0 | SOARES |
| ReturnHeader/TaxPeriodBeginDt | 0 | 2020-04-09 |
| ReturnHeader/TaxPeriodEndDt | 0 | 2020-12-31 |
| ReturnHeader/TaxYr | 0 | 2020 |
No mirrored PDF or thumbnail assets are attached yet.
Displayed year
2020 • Form 990EZDetailed filing. Detailed filing data is available for this year.
| Balance Sheet | Operations | |||||
|---|---|---|---|---|---|---|
| Year | Assets | Liabilities | Net Assets | Revenue | Expenses | Net Income |
| 2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending. | $1.26 | $0.00 | $1.26 | $1.21 | $1.01 | $0.19 |
| 2020Detailed filing. Detailed filing data is available for this year. | $1.07 | $0.00 | $1.07 | $1.10 | $0.03 | $1.07 |
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