Civic Intelligence

Donate Attention Inc

EIN 85-0723491 • 501(c)3 • New York, NY

Profile

Donate attention produces, distributes, and promotes public service announcements to address the biggest challenges facing society today. The organization's campaigns increase awareness and inspire action on a diversity of social issues such as promoting mental health, environmental sustainability, and world peace. Donate attention brings a fresh perspective to public service advertising campaigns that make a positive and measurable impact on society by partnering with world-class creators, agencies, and production companies.

600 3rd Avenue Floor 42New York, NY 10016
Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

60th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)3 • <$500k nonprofits • Source year 2021

Liabilities / Revenue

62nd percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)3 • <$500k nonprofits • Source year 2021

Net Margin

70th percentile

16%

Higher net margin than 70% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2021

Top Officer Pay

81st percentile

$0

Higher top officer pay than 81% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

501(c)3 • <$500k nonprofits • Source year 2021

Asset Growth

74th percentile

18%

Faster asset growth than 74% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2020 to 2021

Revenue Growth

63rd percentile

9.3%

Faster revenue growth than 63% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2020 to 2021

Balance Sheet
Liabilities / Assets60th percentile

Assets

Up

$126,063

Up $19,146 (+18%) from 2020

Liabilities

Flat

$0

Flat from 2020

Net Assets

Up

$126,063

Up $19,146 (+18%) from 2020

Operations
Liabilities / Revenue62nd percentileNet Margin70th percentile

Revenue

Up

$120,504

Up $10,302 (+9.3%) from 2020

Expenses

Up

$101,358

Up $98,073 (+2985%) from 2020

Net Income

Down

$19,146

Down $87,771 (-82%) from 2020

Trend Graphs

Balance Sheet Trend

Asset Growth74th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$150K$100K$50K$0Assets 2020: $106,917Liabilities 2020: $0Net Assets 2020: $106,9172020Assets 2021: $126,063Liabilities 2021: $0Net Assets 2021: $126,0632021

Highlighted filing

2021

Assets$126,063
Liabilities$0
Net Assets$126,063
Open 2021 Filing

Operations Trend

Revenue Growth63rd percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$150K$100K$50K$0Revenue 2020: $110,202Expenses 2020: $3,285Net Income 2020: $106,9172020Revenue 2021: $120,504Expenses 2021: $101,358Net Income 2021: $19,1462021

Highlighted filing

2021

Revenue$120,504
Expenses$101,358
Net Income$19,146
Open 2021 Filing

Filings

Most recent year

2021 • Form 990EZXML pending. An XML filing is linked for this year, but detailed extraction is still pending.

Open filing
Assets
$126,063
Liabilities
$0
Net assets
$126,063
Revenue
$120,504
Expenses
$101,358
Net income
$19,146
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.26$0.00$1.26$1.21$1.01$0.19
2020Detailed filing. Detailed filing data is available for this year.$1.07$0.00$1.07$1.10$0.03$1.07
Latest Detailed Filing

The latest 2021 filing currently has linked XML that has not been fully parsed yet. Showing the latest detailed filing from 2020 below.

Jump To
Filing Snapshot
Filing Period
Apr 9, 2020 to Dec 31, 2020
Signed
Nov 9, 2021
Return Version
2020v4.1
Gross Receipts
$110,202
Mission and Program Overview

Mission

Donate attention produces, distributes, and promotes public service announcements to address the biggest challenges facing society today. The organization's campaigns increase awareness and inspire action on a diversity of social issues such as promoting mental health, environmental sustainability, and world peace. Donate attention brings a fresh perspective to public service advertising campaigns that make a positive and measurable impact on society by partnering with world-class creators, agencies, and production companies.

Program Services

DescriptionGrantsExpenses
MENTAL HEALTH PROGRAM: IN 2020, DONATE ATTENTION CREATED THE "FREE YOUR MIND" CAMPAIGN TO INCREASE AWARENESS, INSPIRE ACTION AND PROMOTE MENTAL HEALTH. THE FREE YOUR MIND CAMPAIGN MANAGED TO DEVELOP PARTNERSHIPS WITH SEVERAL MENTAL HEALTH ORGANIZATIONS, CREATIVE AGENCIES, AND SOCIAL MEDIA INFLUENCERS THAT WILL CREATE DIGITAL PUBLIC SERVICE ANNOUNCEMENTS PROMOTING MENTAL HEALTH FOR DONATE ATTENTION.$0$0
ENVIRONMENTAL SUSTAINABILITY PROGRAM: IN 2020, DONATE ATTENTION CREATED THE "SAVE OUR HOME" CAMPAIGN TO INCREASE AWARENESS, INSPIRE ACTION AND PROMOTE GLOBAL SUSTAINABILITY. THE CAMPAIGN MANAGED TO DEVELOP PARTNERSHIPS WITH SEVERAL ENVIRONMENTAL PROTECTION ORGANIZATIONS, CREATIVE AGENCIES, AND SOCIAL MEDIA INFLUENCERS THAT WILL CREATE DIGITAL PUBLIC SERVICE ANNOUNCEMENTS PROMOTING ENVIRONMENTAL SUSTAINABILITY FOR DONATE ATTENTION.$0$0
WORLD PEACE PROGRAM: IN 2020, DONATE ATTENTION CREATED THE "SPREAD THE LOVE" CAMPAIGN TO INCREASE AWARENESS, INSPIRE ACTION TO PROMOTE WORLD PEACE. THE CAMPAIGN MANAGED TO DEVELOP PARTNERSHIPS WITH SEVERAL CREATIVE AGENCIES, ADVERTISING AGENCIES AND SOCIAL MEDIA INFLUENCERS THAT WILL CREATE DIGITAL PUBLIC SERVICE ANNOUNCEMENTS IN THE COMING YEAR.$0$0
Compensation and Service Providers
Top Officer Pay81st percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
FRANK DUKESDirector-$0--
TED KNETZGERVice Chairman-$0--
TREVOR SOARESCEOFT$0--
Filing and Contact Details

Filer

Filer Name
Donate Attention Inc
EIN
85-0723491
Phone
5712354565
Address
600 3RD AVENUE FLOOR 42, NEW YORK, NY 10016

Signing Officer

Name
Trevor Soares
Title
CEO
Phone
5712354565
Signed
2021-11-09
Discuss with paid preparer
Yes

Preparer

Firm
Tanner Mainstain Glynn & Johnson
Address
10866 WILSHIRE BLVD 10TH FLOOR, LOS ANGELES, CA 90024-4300
Preparer
David a Coronel
Phone
3104462700
Supplemental Narrative

Additional Explanations

Form 990-ez, Part I, Line 16 - Other Expenses

“Description: bank charges & fees. Amount: 33. Description: hosting. Amount: 40. Total to form 990-ez, line 16: 73.”

Raw XML Appendix144 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
IRS990EZ/ActivitiesNotPreviouslyRptInd00
IRS990EZ/BooksInCareOfDetail/BusinessName/BusinessNameLine1Txt0TREVOR SOARES
IRS990EZ/BooksInCareOfDetail/PhoneNum05712354565
IRS990EZ/BooksInCareOfDetail/USAddress/AddressLine1Txt0600 3RD AVE FLOOR 42
IRS990EZ/BooksInCareOfDetail/USAddress/CityNm0NEW YORK
IRS990EZ/BooksInCareOfDetail/USAddress/StateAbbreviationCd0NY
IRS990EZ/BooksInCareOfDetail/USAddress/ZIPCd010016
IRS990EZ/CashSavingsAndInvestmentsGrp/BOYAmt00
IRS990EZ/CashSavingsAndInvestmentsGrp/EOYAmt0106917
IRS990EZ/ChgMadeToOrgnzngDocNotRptInd00
IRS990EZ/ContributionsGiftsGrantsEtcAmt0110202
IRS990EZ/DirectIndirectPltclExpendAmt00
IRS990EZ/DonorAdvisedFndsInd00
IRS990EZ/EngagedInExcessBenefitTransInd00
IRS990EZ/ExcessOrDeficitForYearAmt0106917
IRS990EZ/FeesAndOtherPymtToIndCntrctAmt03212
IRS990EZ/FiledScheduleAInd01
IRS990EZ/ForeignFinancialAccountInd00
IRS990EZ/ForeignOfficeInd00
IRS990EZ/Form990TotalAssetsGrp/BOYAmt00
IRS990EZ/Form990TotalAssetsGrp/EOYAmt0106917
IRS990EZ/GrossReceiptsAmt0110202
IRS990EZ/InfoInScheduleOPartIIIInd0X
IRS990EZ/InfoInScheduleOPartIInd0X
IRS990EZ/InfoInScheduleOPartVInd0X
IRS990EZ/InitialReturnInd0X
IRS990EZ/LobbyingActivitiesInd00
IRS990EZ/MadeLoansToFromOfficersInd00
IRS990EZ/MethodOfAccountingCashInd0X
IRS990EZ/NetAssetsOrFundBalancesBOYAmt00
IRS990EZ/NetAssetsOrFundBalancesEOYAmt0106917
IRS990EZ/NetAssetsOrFundBalancesGrp/BOYAmt00
IRS990EZ/NetAssetsOrFundBalancesGrp/EOYAmt0106917
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt01.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt11.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt240.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt10
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt20
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt10
IRS990EZ/OfficerDirectorTrusteeEmplGrp/EmployeeBenefitProgramAmt20
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt10
IRS990EZ/OfficerDirectorTrusteeEmplGrp/ExpenseAccountOtherAllwncAmt20
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm0FRANK DUKES
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm1TED KNETZGER
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm2TREVOR SOARES
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt0DIRECTOR
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt1VICE CHAIRMAN
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt2CEO
IRS990EZ/OperateHospitalInd00
IRS990EZ/Organization501c3Ind0X
IRS990EZ/OrganizationDissolvedEtcInd00
IRS990EZ/OrganizationHadUBIInd00
IRS990EZ/OtherChangesInNetAssetsAmt00
IRS990EZ/OtherExpensesTotalAmt073
IRS990EZ/PartVIHghstPdCntrctProfSrvcTxt0NONE
IRS990EZ/PartVIOfCompOfHghstPdEmplTxt0NONE
IRS990EZ/PoliticalCampaignActyInd00
IRS990EZ/PrimaryExemptPurposeTxt0DONATE ATTENTION PRODUCES, DISTRIBUTES, AND PROMOTES PUBLIC SERVICE ANNOUNCEMENTS TO ADDRESS THE BIGGEST CHALLENGES FACING SOCIETY TODAY. THE ORGANIZATION'S CAMPAIGNS INCREASE AWARENESS AND INSPIRE ACTION ON A DIVERSITY OF SOCIAL ISSUES SUCH AS PROMOTING MENTAL HEALTH, ENVIRONMENTAL SUSTAINABILITY, AND WORLD PEACE. DONATE ATTENTION BRINGS A FRESH PERSPECTIVE TO PUBLIC SERVICE ADVERTISING CAMPAIGNS THAT MAKE A POSITIVE AND MEASURABLE IMPACT ON SOCIETY BY PARTNERING WITH WORLD-CLASS CREATORS, AGENCIES, AND PRODUCTION COMPANIES.
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt0MENTAL HEALTH PROGRAM: IN 2020, DONATE ATTENTION CREATED THE "FREE YOUR MIND" CAMPAIGN TO INCREASE AWARENESS, INSPIRE ACTION AND PROMOTE MENTAL HEALTH. THE FREE YOUR MIND CAMPAIGN MANAGED TO DEVELOP PARTNERSHIPS WITH SEVERAL MENTAL HEALTH ORGANIZATIONS, CREATIVE AGENCIES, AND SOCIAL MEDIA INFLUENCERS THAT WILL CREATE DIGITAL PUBLIC SERVICE ANNOUNCEMENTS PROMOTING MENTAL HEALTH FOR DONATE ATTENTION.
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt1ENVIRONMENTAL SUSTAINABILITY PROGRAM: IN 2020, DONATE ATTENTION CREATED THE "SAVE OUR HOME" CAMPAIGN TO INCREASE AWARENESS, INSPIRE ACTION AND PROMOTE GLOBAL SUSTAINABILITY. THE CAMPAIGN MANAGED TO DEVELOP PARTNERSHIPS WITH SEVERAL ENVIRONMENTAL PROTECTION ORGANIZATIONS, CREATIVE AGENCIES, AND SOCIAL MEDIA INFLUENCERS THAT WILL CREATE DIGITAL PUBLIC SERVICE ANNOUNCEMENTS PROMOTING ENVIRONMENTAL SUSTAINABILITY FOR DONATE ATTENTION.
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt2WORLD PEACE PROGRAM: IN 2020, DONATE ATTENTION CREATED THE "SPREAD THE LOVE" CAMPAIGN TO INCREASE AWARENESS, INSPIRE ACTION TO PROMOTE WORLD PEACE. THE CAMPAIGN MANAGED TO DEVELOP PARTNERSHIPS WITH SEVERAL CREATIVE AGENCIES, ADVERTISING AGENCIES AND SOCIAL MEDIA INFLUENCERS THAT WILL CREATE DIGITAL PUBLIC SERVICE ANNOUNCEMENTS IN THE COMING YEAR.
IRS990EZ/ProgramSrvcAccomplishmentGrp/GrantsAndAllocationsAmt00
IRS990EZ/ProgramSrvcAccomplishmentGrp/GrantsAndAllocationsAmt10
IRS990EZ/ProgramSrvcAccomplishmentGrp/GrantsAndAllocationsAmt20
IRS990EZ/ProgramSrvcAccomplishmentGrp/ProgramServiceExpensesAmt00
IRS990EZ/ProgramSrvcAccomplishmentGrp/ProgramServiceExpensesAmt10
IRS990EZ/ProgramSrvcAccomplishmentGrp/ProgramServiceExpensesAmt20
IRS990EZ/ProhibitedTaxShelterTransInd00
IRS990EZ/RelatedOrganizationCtrlEntInd00
IRS990EZ/SchoolOperatingInd00
IRS990EZ/StatesWhereCopyOfReturnIsFldCd0NY
IRS990EZ/SubjectToProxyTaxInd00
IRS990EZ/SumOfTotalLiabilitiesGrp/BOYAmt00
IRS990EZ/SumOfTotalLiabilitiesGrp/EOYAmt00
IRS990EZ/TanningServicesProvidedInd00
IRS990EZ/TaxImposedOnOrganizationMgrAmt00
IRS990EZ/TaxImposedUnderIRC4911Amt00
IRS990EZ/TaxImposedUnderIRC4912Amt00
IRS990EZ/TaxImposedUnderIRC4955Amt00
IRS990EZ/TaxReimbursedByOrganizationAmt00
IRS990EZ/TotalExpensesAmt03285
IRS990EZ/TotalProgramServiceExpensesAmt00
IRS990EZ/TotalRevenueAmt0110202
IRS990EZ/TrnsfrExmptNonChrtblRltdOrgInd00
IRS990EZ/TypeOfOrganizationCorpInd0X
IRS990EZ/WebsiteAddressTxt0WWW.DONATEATTENTION.ORG
IRS990ScheduleA/First5Years170Ind0X
IRS990ScheduleA/Form990ScheduleAPartVIGrp/ExplanationTxt0TAX YEAR 2020 IS A SHORT YEAR AS THE ORGANIZATION WAS FORMED IN APRIL 2020.
IRS990ScheduleA/Form990ScheduleAPartVIGrp/FormAndLineReferenceDesc0PART II, SHORT YEAR EXPLANATION:
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearAmt0106917
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/TotalAmt0106917
IRS990ScheduleA/PublicOrganization170Ind0X
IRS990ScheduleA/PublicSupportTotal170Amt01193
IRS990ScheduleA/SubstantialContributorsTotAmt0105724
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearAmt0106917
IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt0106917
IRS990ScheduleA/TotalSupportAmt0106917
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0DESCRIPTION: BANK CHARGES & FEES. AMOUNT: 33. DESCRIPTION: HOSTING. AMOUNT: 40. TOTAL TO FORM 990-EZ, LINE 16: 73.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990-EZ, PART I, LINE 16 - OTHER EXPENSES
TransferPrsnlBnftContractsDecl/DeclarationDesc0THE ORGANIZATION DID NOT, DURING THE YEAR, RECEIVE ANY FUNDS, DIRECTLY,OR INDIRECTLY, TO PAY PREMIUMS ON A PERSONAL BENEFIT CONTRACT.THE ORGANIZATION, DID NOT, DURING THE YEAR, PAY ANY PREMIUMS, DIRECTLY,OR INDIRECTLY, ON A PERSONAL BENEFIT CONTRACT.
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/AuthenticationAssuranceLevelCd0AAL1
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/IdentityAssuranceLevelCd0IAL1
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/TrustedCustomerCd00
ReturnHeader/BuildTS02022-09-23 18:48:47Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0TREVOR SOARES
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0CEO
ReturnHeader/BusinessOfficerGrp/PhoneNum05712354565
ReturnHeader/BusinessOfficerGrp/SignatureDt02021-11-09
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0DONATE ATTENTION INC
ReturnHeader/Filer/BusinessNameControlTxt0DONA
ReturnHeader/Filer/EIN0850723491
ReturnHeader/Filer/PhoneNum05712354565
ReturnHeader/Filer/USAddress/AddressLine1Txt0600 3RD AVENUE FLOOR 42
ReturnHeader/Filer/USAddress/CityNm0NEW YORK
ReturnHeader/Filer/USAddress/StateAbbreviationCd0NY
ReturnHeader/Filer/USAddress/ZIPCd010016
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0261562285
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0TANNER MAINSTAIN GLYNN & JOHNSON
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt010866 WILSHIRE BLVD 10TH FLOOR
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0LOS ANGELES
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0CA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd0900244300
ReturnHeader/PreparerPersonGrp/PhoneNum03104462700
ReturnHeader/PreparerPersonGrp/PreparationDt02021-11-09
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0DAVID A CORONEL
ReturnHeader/ReturnTs02021-11-15T11:24:38-06:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonFirstNm0TREVOR
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonLastNm0SOARES
ReturnHeader/TaxPeriodBeginDt02020-04-09
ReturnHeader/TaxPeriodEndDt02020-12-31
ReturnHeader/TaxYr02020

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