Civic Intelligence

Principles First for America Ltd

990 • Fiscal year 2024 • EIN 84-3733436

Jan 01, 2024 to Dec 31, 2024 • Filed on Nov 05, 2025

Organization ProfileWWW.PRINCIPLESFIRST.US
601 Pennsylvania Ave NW S Bldg 90Washington, DC 20004

(202) 800-6948

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

83rd percentile

0.23x

Higher debt load relative to assets than 83% of similar nonprofits.

2024 filings • 501(c)4 • <$500k nonprofits • Source year 2024

Liabilities / Revenue

85th percentile

0.27x

Higher debt load relative to revenue than 85% of similar nonprofits.

2024 filings • 501(c)4 • <$500k nonprofits • Source year 2024

Net Margin

88th percentile

36%

Higher net margin than 88% of similar nonprofits.

2024 filings • 501(c)4 • <$500k nonprofits • Source year 2024

Top Officer Pay

92nd percentile

$6,600

Higher top officer pay than 92% of similar nonprofits.

Top officer pay equals 2.0% of source-year revenue.

2024 filings • 501(c)4 • <$500k nonprofits • Source year 2024

Asset Growth

76th percentile

16%

Faster asset growth than 76% of similar nonprofits.

2024 filings • 501(c)4 • <$500k nonprofits • Annualized from 2023 to 2024

Revenue Growth

83rd percentile

35%

Faster revenue growth than 83% of similar nonprofits.

2024 filings • 501(c)4 • <$500k nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets83rd percentile

Assets

Up

$393,486

Up $54,608 (+16%) from 2023

Net Assets

Up

$304,039

Up $119,676 (+65%) from 2023

Liabilities

Down

$89,447

Down $65,068 (-42%) from 2023

Revenue And Expenses
Liabilities / Revenue85th percentileNet Margin88th percentile

Revenue

Up

$334,960

Up $87,150 (+35%) from 2023

Expenses

Up

$215,284

Up $136,032 (+172%) from 2023

Net Income

Down

$119,676

Down $48,882 (-29%) from 2023

Historical Trend

Balance Sheet Trend

Asset Growth76th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$400K$300K$200K$100K$0Assets 2023: $338,878Liabilities 2023: $154,515Net Assets 2023: $184,3632023Assets 2024: $393,486Liabilities 2024: $89,447Net Assets 2024: $304,0392024

Highlighted filing

2024

Assets$393,486
Liabilities$89,447
Net Assets$304,039
Open 2024 Filing

Operations Trend

Revenue Growth83rd percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$400K$300K$200K$100K$0Revenue 2023: $247,810Expenses 2023: $79,252Net Income 2023: $168,5582023Revenue 2024: $334,960Expenses 2024: $215,284Net Income 2024: $119,6762024

Highlighted filing

2024

Revenue$334,960
Expenses$215,284
Net Income$119,676
Open 2024 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 5, 2025
Return Version
2024v5.2
Gross Receipts
$334,960
Mission and Program Overview

Mission

We are a nationwide grassroots movement of people who share a love of american democracy and concern for the direction of our existing leadership. We've watched as institutions on the right have been co-opted by bad-faith actors willing to put politics and personality over principle. And we've seen those in positions of leadership compromise themselves out of cynical self-interest. We believe good-faith americans deserve something better. We're building an alternative that elevates principled leaders around the country to speak out as a voice of clarity.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$109,405$342,167▲ $232,762
Pledges and Grants Receivable$212,500$0▼ $212,500
Prepaid Expenses and Deferred Charges$15,813$41,031▲ $25,218
Accounts Receivable$1,160$0▼ $1,160
Total Assets$338,878$393,486▲ $54,608
Other Assets Total$0$10,288▲ $10,288
Liabilities
Unsecured Notes Loans Payable$150,000$0▼ $150,000
Other Liabilities$0$67,119▲ $67,119
Deferred Revenue$3,444$18,949▲ $15,505
Accounts Payable and Accrued Expenses$1,071$3,379▲ $2,308
Total Liabilities$154,515$89,447▼ $65,068
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$184,363$304,039▲ $119,676
Total Net Assets Fund Balance$184,363$304,039▲ $119,676
Total Liabilities and Net Assets / Fund Balance$338,878$393,486▲ $54,608
Compensation and Service Providers
Top Officer Pay92nd percentile

Employees

NameTitleBaseTotal
Jeffrey CarsonCOO (thru 06/24)$6,600$6,600
Brittany MartinezCOO (from 10/24)$3,536$3,536

Board Members and Trustees

NameTitle
Heath MayoPresident
Chris RoosenBoard Member
Robert BuschmanBoard Member
Sadaqat AhmadBoard Member
Lynn SchmidtSecretary/treasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$319,358
Program Service Revenue
$15,602
Investment Income
$0
Other Revenue
$0
All Other Contributions
$319,358
Change in Net Assets
$119,676
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$204,799
Salaries, Compensation, and Employee Benefits$10,485
Total Fundraising Expense$1,170
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Accounting-$60,267-$60,267
Conferences and Meetings$59,781--$59,781
Fees for Services Management$36,563$2,745-$39,308
Travel$10,387--$10,387
Current Officers, Directors, Trustees, and Key Employees$1,414$8,368$354$10,136
Fees for Services Other$9,096$813-$9,909
Fees for Services Legal-$6,182-$6,182
Information Technology$350$5,514-$5,864
Insurance$467$4,402-$4,869
Other Expenses$1,772$30$759$2,561
Office Expenses$1,475$699$30$2,204
Payroll Taxes$108$214$27$349
Total Functional Expenses$121,413$92,701$1,170$215,284
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Due to Pfaf$67,119
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
Yes
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 4

“In 2024, the organization's bylaws were updated to increase the number of board members to five.”

Form 990, Part VI, Section A, Line 8B

“Principles first for america, ltd. Has not established any sub-committees with authority to act on behalf of the governing body.”

Form 990, Part VI, Section B, Line 11B

“Principles first for america, ltd.'s form 990 was reviewed by management and members of the governing body. Comments were addressed before the return was filed.”

Form 990, Part VI, Section B, Line 12C

“Principles first for america, ltd. Requires the officers and directors to read and sign the policy and to disclose any conflicts of interest they may have to the entire board. The board then decides whether or not there exists a conflict. Any officers or board members with conflicts are recused from voting upon issues involving their particular conflict.”

Form 990, Part VI, Section B, Line 15A

“Principles first for america, ltd. Requires that compensation for the directors and employees be reviewed and approved by the board of directors; persons with conflicts of interest regarding the compensation arrangement at issue are recused.”

Form 990, Part VI, Section C, Line 19

“Principles first for america, ltd. Does not make its governing documents, conflict of interest policy, or financial statements available for public inspection. Copies of its 990 are made available for public inspection upon request.”

Filing and Contact Details

Filer

Filer Name
Principles First for America Ltd
EIN
84-3733436
Phone
2028006948
Address
601 PENNSYLVANIA AVE NW S BLDG 90, WASHINGTON, DC 20004

Signing Officer

Name
Heath Mayo
Title
President
Phone
2028006948
Signed
2025-11-05
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Heath Mayo
Formed
2019
Legal Domicile
Ma
Voting Board Members
5
Independent Board Members
5
Employees
3
Volunteers
50

Preparer

Firm
Cherry Bekaert Advisory LLC
Address
6116 EXECUTIVE BLVD STE 600, ROCKVILLE, MD 20852
Preparer
Bree-ann Weidner
Phone
3015899000
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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/MissionDesc0WE ARE A NATIONWIDE GRASSROOTS MOVEMENT OF PEOPLE WHO SHARE A LOVE OF AMERICAN DEMOCRACY AND CONCERN FOR THE DIRECTION OF OUR EXISTING LEADERSHIP. WE'VE WATCHED AS INSTITUTIONS ON THE RIGHT HAVE BEEN CO-OPTED BY BAD-FAITH ACTORS WILLING TO PUT POLITICS AND PERSONALITY OVER PRINCIPLE. AND WE'VE SEEN THOSE IN POSITIONS OF LEADERSHIP COMPROMISE THEMSELVES OUT OF CYNICAL SELF-INTEREST. WE BELIEVE GOOD-FAITH AMERICANS DESERVE SOMETHING BETTER. WE'RE BUILDING AN ALTERNATIVE THAT ELEVATES PRINCIPLED LEADERS AROUND THE COUNTRY TO SPEAK OUT AS A VOICE OF CLARITY.
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0IN 2024, THE ORGANIZATION'S BYLAWS WERE UPDATED TO INCREASE THE NUMBER OF BOARD MEMBERS TO FIVE.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1PRINCIPLES FIRST FOR AMERICA, LTD. HAS NOT ESTABLISHED ANY SUB-COMMITTEES WITH AUTHORITY TO ACT ON BEHALF OF THE GOVERNING BODY.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2PRINCIPLES FIRST FOR AMERICA, LTD.'S FORM 990 WAS REVIEWED BY MANAGEMENT AND MEMBERS OF THE GOVERNING BODY. COMMENTS WERE ADDRESSED BEFORE THE RETURN WAS FILED.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3PRINCIPLES FIRST FOR AMERICA, LTD. REQUIRES THE OFFICERS AND DIRECTORS TO READ AND SIGN THE POLICY AND TO DISCLOSE ANY CONFLICTS OF INTEREST THEY MAY HAVE TO THE ENTIRE BOARD. THE BOARD THEN DECIDES WHETHER OR NOT THERE EXISTS A CONFLICT. ANY OFFICERS OR BOARD MEMBERS WITH CONFLICTS ARE RECUSED FROM VOTING UPON ISSUES INVOLVING THEIR PARTICULAR CONFLICT.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4PRINCIPLES FIRST FOR AMERICA, LTD. REQUIRES THAT COMPENSATION FOR THE DIRECTORS AND EMPLOYEES BE REVIEWED AND APPROVED BY THE BOARD OF DIRECTORS; PERSONS WITH CONFLICTS OF INTEREST REGARDING THE COMPENSATION ARRANGEMENT AT ISSUE ARE RECUSED.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5PRINCIPLES FIRST FOR AMERICA, LTD. DOES NOT MAKE ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, OR FINANCIAL STATEMENTS AVAILABLE FOR PUBLIC INSPECTION. COPIES OF ITS 990 ARE MADE AVAILABLE FOR PUBLIC INSPECTION UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION A, LINE 4
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION A, LINE 8B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PART VI, SECTION B, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PART VI, SECTION B, LINE 15A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5FORM 990, PART VI, SECTION C, LINE 19
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IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TerminateOperationsInd00
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IRS990/USAddress/StateAbbreviationCd0DC
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IRS990/VotingMembersIndependentCnt05
IRS990/WebsiteAddressTxt0WWW.PRINCIPLESFIRST.US
IRS990/WhistleblowerPolicyInd01
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ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0HEATH MAYO
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0PRESIDENT
ReturnHeader/BusinessOfficerGrp/PhoneNum02028006948
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-11-05
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ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0882730877
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0CHERRY BEKAERT ADVISORY LLC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt06116 EXECUTIVE BLVD STE 600
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ReturnHeader/PreparerPersonGrp/PhoneNum03015899000
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0BREE-ANN WEIDNER
ReturnHeader/ReturnTs02025-11-07T15:56:45-06:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$393,486
Liabilities
$89,447
Net assets
$304,039
Revenue
$334,960
Expenses
$215,284
Net income
$119,676
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$3.93$0.89$3.04$3.35$2.15$1.20
2023Detailed filing. Detailed filing data is available for this year.$3.39$1.55$1.84$2.48$0.79$1.69