Civic Intelligence

Principles First for America Ltd

EIN 84-3733436 • 501(c)4 • Washington, DC

Profile

We are a nationwide grassroots movement of people who share a love of american democracy and concern for the direction of our existing leadership. We've watched as institutions on the right have been co-opted by bad-faith actors willing to put politics and personality over principle. And we've seen those in positions of leadership compromise themselves out of cynical self-interest. We believe good-faith americans deserve something better. We're building an alternative that elevates principled leaders around the country to speak out as a voice of clarity.

601 Pennsylvania Ave NW S Bldg 90Washington, DC 20004

www.principlesfirst.us

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

84th percentile

0.23x

Higher debt load relative to assets than 84% of similar nonprofits.

501(c)4 • <$500k nonprofits • Source year 2024

Liabilities / Revenue

86th percentile

0.27x

Higher debt load relative to revenue than 86% of similar nonprofits.

501(c)4 • <$500k nonprofits • Source year 2024

Net Margin

88th percentile

36%

Higher net margin than 88% of similar nonprofits.

501(c)4 • <$500k nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

Score unavailable

No value available

No earlier valid filing was available within the previous three public years.

Source year 2024

Revenue Growth

Score unavailable

No value available

No earlier valid filing was available within the previous three public years.

Source year 2024

Balance Sheet
Liabilities / Assets84th percentile

Assets

Up

$393,486

Up $54,608 (+16%) from 2023

Liabilities

Down

$89,447

Down $65,068 (-42%) from 2023

Net Assets

Up

$304,039

Up $119,676 (+65%) from 2023

Operations
Liabilities / Revenue86th percentileNet Margin88th percentile

Revenue

Up

$334,960

Up $87,150 (+35%) from 2023

Expenses

Up

$215,284

Up $136,032 (+172%) from 2023

Net Income

Down

$119,676

Down $48,882 (-29%) from 2023

Trend Graphs

Balance Sheet Trend

Asset GrowthScore unavailable

Grouped bars show assets, liabilities, and net assets across loaded filings.

$400K$300K$200K$100K$0Assets 2023: $338,878Liabilities 2023: $154,515Net Assets 2023: $184,3632023Assets 2024: $393,486Liabilities 2024: $89,447Net Assets 2024: $304,0392024

Highlighted filing

2024

Assets$393,486
Liabilities$89,447
Net Assets$304,039
Open 2024 Filing

Operations Trend

Revenue GrowthScore unavailable

Revenue, expenses, and net income by year, with the latest filing highlighted.

$400K$300K$200K$100K$0Revenue 2023: $247,810Expenses 2023: $79,252Net Income 2023: $168,5582023Revenue 2024: $334,960Expenses 2024: $215,284Net Income 2024: $119,6762024

Highlighted filing

2024

Revenue$334,960
Expenses$215,284
Net Income$119,676
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$393,486
Liabilities
$89,447
Net assets
$304,039
Revenue
$334,960
Expenses
$215,284
Net income
$119,676
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$3.93$0.89$3.04$3.35$2.15$1.20
2023Detailed filing. Detailed filing data is available for this year.$3.39$1.55$1.84$2.48$0.79$1.69
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 5, 2025
Return Version
2024v5.2
Gross Receipts
$334,960
Mission and Program Overview

Mission

We are a nationwide grassroots movement of people who share a love of american democracy and concern for the direction of our existing leadership. We've watched as institutions on the right have been co-opted by bad-faith actors willing to put politics and personality over principle. And we've seen those in positions of leadership compromise themselves out of cynical self-interest. We believe good-faith americans deserve something better. We're building an alternative that elevates principled leaders around the country to speak out as a voice of clarity.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$109,405$342,167▲ $232,762
Pledges and Grants Receivable$212,500$0▼ $212,500
Prepaid Expenses and Deferred Charges$15,813$41,031▲ $25,218
Accounts Receivable$1,160$0▼ $1,160
Total Assets$338,878$393,486▲ $54,608
Other Assets Total$0$10,288▲ $10,288
Liabilities
Unsecured Notes Loans Payable$150,000$0▼ $150,000
Other Liabilities$0$67,119▲ $67,119
Deferred Revenue$3,444$18,949▲ $15,505
Accounts Payable and Accrued Expenses$1,071$3,379▲ $2,308
Total Liabilities$154,515$89,447▼ $65,068
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$184,363$304,039▲ $119,676
Total Net Assets Fund Balance$184,363$304,039▲ $119,676
Total Liabilities and Net Assets / Fund Balance$338,878$393,486▲ $54,608
Compensation and Service Providers
Top Officer PayScore unavailable

Employees

NameTitleBaseTotal
Jeffrey CarsonCOO (thru 06/24)$6,600$6,600
Brittany MartinezCOO (from 10/24)$3,536$3,536

Board Members and Trustees

NameTitle
Heath MayoPresident
Chris RoosenBoard Member
Robert BuschmanBoard Member
Sadaqat AhmadBoard Member
Lynn SchmidtSecretary/treasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$319,358
Program Service Revenue
$15,602
Investment Income
$0
Other Revenue
$0
All Other Contributions
$319,358
Change in Net Assets
$119,676
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$204,799
Salaries, Compensation, and Employee Benefits$10,485
Total Fundraising Expense$1,170
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Accounting-$60,267-$60,267
Conferences and Meetings$59,781--$59,781
Fees for Services Management$36,563$2,745-$39,308
Travel$10,387--$10,387
Current Officers, Directors, Trustees, and Key Employees$1,414$8,368$354$10,136
Fees for Services Other$9,096$813-$9,909
Fees for Services Legal-$6,182-$6,182
Information Technology$350$5,514-$5,864
Insurance$467$4,402-$4,869
Other Expenses$1,772$30$759$2,561
Office Expenses$1,475$699$30$2,204
Payroll Taxes$108$214$27$349
Total Functional Expenses$121,413$92,701$1,170$215,284
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Due to Pfaf$67,119
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
Yes
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 4

“In 2024, the organization's bylaws were updated to increase the number of board members to five.”

Form 990, Part VI, Section A, Line 8B

“Principles first for america, ltd. Has not established any sub-committees with authority to act on behalf of the governing body.”

Form 990, Part VI, Section B, Line 11B

“Principles first for america, ltd.'s form 990 was reviewed by management and members of the governing body. Comments were addressed before the return was filed.”

Form 990, Part VI, Section B, Line 12C

“Principles first for america, ltd. Requires the officers and directors to read and sign the policy and to disclose any conflicts of interest they may have to the entire board. The board then decides whether or not there exists a conflict. Any officers or board members with conflicts are recused from voting upon issues involving their particular conflict.”

Form 990, Part VI, Section B, Line 15A

“Principles first for america, ltd. Requires that compensation for the directors and employees be reviewed and approved by the board of directors; persons with conflicts of interest regarding the compensation arrangement at issue are recused.”

Form 990, Part VI, Section C, Line 19

“Principles first for america, ltd. Does not make its governing documents, conflict of interest policy, or financial statements available for public inspection. Copies of its 990 are made available for public inspection upon request.”

Filing and Contact Details

Filer

Filer Name
Principles First for America Ltd
EIN
84-3733436
Phone
2028006948
Address
601 PENNSYLVANIA AVE NW S BLDG 90, WASHINGTON, DC 20004

Signing Officer

Name
Heath Mayo
Title
President
Phone
2028006948
Signed
2025-11-05
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Heath Mayo
Formed
2019
Legal Domicile
Ma
Voting Board Members
5
Independent Board Members
5
Employees
3
Volunteers
50

Preparer

Firm
Cherry Bekaert Advisory LLC
Address
6116 EXECUTIVE BLVD STE 600, ROCKVILLE, MD 20852
Preparer
Bree-ann Weidner
Phone
3015899000
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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0IN 2024, THE ORGANIZATION'S BYLAWS WERE UPDATED TO INCREASE THE NUMBER OF BOARD MEMBERS TO FIVE.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1PRINCIPLES FIRST FOR AMERICA, LTD. HAS NOT ESTABLISHED ANY SUB-COMMITTEES WITH AUTHORITY TO ACT ON BEHALF OF THE GOVERNING BODY.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2PRINCIPLES FIRST FOR AMERICA, LTD.'S FORM 990 WAS REVIEWED BY MANAGEMENT AND MEMBERS OF THE GOVERNING BODY. COMMENTS WERE ADDRESSED BEFORE THE RETURN WAS FILED.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3PRINCIPLES FIRST FOR AMERICA, LTD. REQUIRES THE OFFICERS AND DIRECTORS TO READ AND SIGN THE POLICY AND TO DISCLOSE ANY CONFLICTS OF INTEREST THEY MAY HAVE TO THE ENTIRE BOARD. THE BOARD THEN DECIDES WHETHER OR NOT THERE EXISTS A CONFLICT. ANY OFFICERS OR BOARD MEMBERS WITH CONFLICTS ARE RECUSED FROM VOTING UPON ISSUES INVOLVING THEIR PARTICULAR CONFLICT.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4PRINCIPLES FIRST FOR AMERICA, LTD. REQUIRES THAT COMPENSATION FOR THE DIRECTORS AND EMPLOYEES BE REVIEWED AND APPROVED BY THE BOARD OF DIRECTORS; PERSONS WITH CONFLICTS OF INTEREST REGARDING THE COMPENSATION ARRANGEMENT AT ISSUE ARE RECUSED.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5PRINCIPLES FIRST FOR AMERICA, LTD. DOES NOT MAKE ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, OR FINANCIAL STATEMENTS AVAILABLE FOR PUBLIC INSPECTION. COPIES OF ITS 990 ARE MADE AVAILABLE FOR PUBLIC INSPECTION UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION A, LINE 4
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION A, LINE 8B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PART VI, SECTION B, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PART VI, SECTION B, LINE 15A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5FORM 990, PART VI, SECTION C, LINE 19
IRS990/SchoolOperatingInd00
IRS990/SignificantChangeInd00
IRS990/SignificantNewProgramSrvcInd00
IRS990/SubjectToExcsTaxNetInvstIncInd00
IRS990/SubjectToProxyTaxInd00
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TerminateOperationsInd00
IRS990/TotalAssetsBOYAmt0338878
IRS990/TotalAssetsEOYAmt0393486
IRS990/TotalAssetsGrp/BOYAmt0338878
IRS990/TotalAssetsGrp/EOYAmt0393486
IRS990/TotalCompGreaterThan150KInd00
IRS990/TotalContributionsAmt0319358
IRS990/TotalEmployeeCnt03
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt01170
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt092701
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0121413
IRS990/TotalFunctionalExpensesGrp/TotalAmt0215284
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt0154515
IRS990/TotalLiabilitiesEOYAmt089447
IRS990/TotalLiabilitiesGrp/BOYAmt0154515
IRS990/TotalLiabilitiesGrp/EOYAmt089447
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0184363
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0304039
IRS990/TotalOtherCompensationAmt00
IRS990/TotalProgramServiceExpensesAmt0121413
IRS990/TotalProgramServiceRevenueAmt015602
IRS990/TotalReportableCompFromOrgAmt010136
IRS990/TotalRevenueGrp/ExclusionAmt00
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt015602
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0334960
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotalVolunteersCnt050
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0338878
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0393486
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TravelGrp/ProgramServicesAmt010387
IRS990/TravelGrp/TotalAmt010387
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd00
IRS990/UnsecuredNotesLoansPayableGrp/BOYAmt0150000
IRS990/UnsecuredNotesLoansPayableGrp/EOYAmt00
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt0601 PENNSYLVANIA AVE NW S BLDG 900
IRS990/USAddress/CityNm0WASHINGTON
IRS990/USAddress/StateAbbreviationCd0DC
IRS990/USAddress/ZIPCd020004
IRS990/VotingMembersGoverningBodyCnt05
IRS990/VotingMembersIndependentCnt05
IRS990/WebsiteAddressTxt0WWW.PRINCIPLESFIRST.US
IRS990/WhistleblowerPolicyInd01
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0HEATH MAYO
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0PRESIDENT
ReturnHeader/BusinessOfficerGrp/PhoneNum02028006948
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-11-05
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0PRINCIPLES FIRST FOR AMERICA LTD
ReturnHeader/Filer/BusinessNameControlTxt0PRIN
ReturnHeader/Filer/EIN0843733436
ReturnHeader/Filer/PhoneNum02028006948
ReturnHeader/Filer/USAddress/AddressLine1Txt0601 PENNSYLVANIA AVE NW S BLDG 90
ReturnHeader/Filer/USAddress/CityNm0WASHINGTON
ReturnHeader/Filer/USAddress/StateAbbreviationCd0DC
ReturnHeader/Filer/USAddress/ZIPCd020004
ReturnHeader/IRSResponsiblePrtyInfoCurrInd01
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0882730877
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0CHERRY BEKAERT ADVISORY LLC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt06116 EXECUTIVE BLVD STE 600
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0ROCKVILLE
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0MD
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd020852
ReturnHeader/PreparerPersonGrp/PhoneNum03015899000
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0BREE-ANN WEIDNER
ReturnHeader/ReturnTs02025-11-07T15:56:45-06:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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