Civic Intelligence

Visit Morgan Hill

990 • Fiscal year 2024 • EIN 83-3770001

Jul 01, 2023 to Jun 30, 2024 • Filed on Jul 18, 2024

Organization ProfileVISITMORGANHILL.ORG
17575 Peak AvenueMorgan Hill, CA 95037

(408) 915-7659

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

45th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2024 filings • 501(c)6 • <$500k nonprofits • Source year 2024

Liabilities / Revenue

45th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2024 filings • 501(c)6 • <$500k nonprofits • Source year 2024

Net Margin

36th percentile

-4.2%

Higher net margin than 36% of similar nonprofits.

2024 filings • 501(c)6 • <$500k nonprofits • Source year 2024

Top Officer Pay

98th percentile

$128,704

Higher top officer pay than 98% of similar nonprofits.

Top officer pay equals 38.7% of source-year revenue.

2024 filings • 501(c)6 • <$500k nonprofits • Source year 2024

Asset Growth

37th percentile

-4.6%

Faster asset growth than 37% of similar nonprofits.

2024 filings • 501(c)6 • <$500k nonprofits • Annualized from 2023 to 2024

Revenue Growth

36th percentile

-3.9%

Faster revenue growth than 36% of similar nonprofits.

2024 filings • 501(c)6 • <$500k nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets45th percentile

Assets

Down

$286,238

Down $13,908 (-4.6%) from 2023

Net Assets

Down

$286,238

Down $13,908 (-4.6%) from 2023

Liabilities

Flat

$0

Flat from 2023

Revenue And Expenses
Liabilities / Revenue45th percentileNet Margin36th percentile

Revenue

Down

$332,438

Down $13,406 (-3.9%) from 2023

Expenses

Up

$346,346

Up $127,556 (+58%) from 2023

Net Income

Down

-$13,908

Down $140,962 (-111%) from 2023

Historical Trend

Balance Sheet Trend

Asset Growth37th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$400K$300K$200K$100K$0Assets 2020: $221,133Liabilities 2020: $0Net Assets 2020: $221,1332020Assets 2021: $157,556Net Assets 2021: $157,5562021Assets 2022: $173,092Liabilities 2022: $0Net Assets 2022: $173,0922022Assets 2023: $300,146Liabilities 2023: $0Net Assets 2023: $300,1462023Assets 2024: $286,238Liabilities 2024: $0Net Assets 2024: $286,2382024Assets 2025: $307,297Liabilities 2025: $0Net Assets 2025: $307,2972025

Highlighted filing

2024

Assets$286,238
Liabilities$0
Net Assets$286,238
Open 2024 Filing

Operations Trend

Revenue Growth36th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$400K$200K$0-$200KRevenue 2020: $316,760Expenses 2020: $95,627Net Income 2020: $221,1332020Revenue 2021: $182,181Expenses 2021: $245,758Net Income 2021: -$63,5772021Revenue 2022: $283,652Expenses 2022: $268,116Net Income 2022: $15,5362022Revenue 2023: $345,844Expenses 2023: $218,790Net Income 2023: $127,0542023Revenue 2024: $332,438Expenses 2024: $346,346Net Income 2024: -$13,9082024Revenue 2025: $329,596Expenses 2025: $308,537Net Income 2025: $21,0592025

Highlighted filing

2024

Revenue$332,438
Expenses$346,346
Net Income-$13,908
Open 2024 Filing
Jump To
Filing Snapshot
Filing Period
Jul 1, 2023 to Jun 30, 2024
Signed
Jul 18, 2024
Return Version
2023v5.1
Gross Receipts
$332,438
Mission and Program Overview

Mission

To improve business conditions and the business environment for tourism businesses in the city of morgan hill, california through development of a tourism business district and other initiatives

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$300,146$286,238▼ $13,908
Savings and Temporary Cash Investments-$0-
Accounts Receivable-$0-
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Land, Buildings, and Equipment, Net-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Prepaid Expenses and Deferred Charges-$0-
Total Assets$300,146$286,238▼ $13,908
Other Assets Total-$0-
Liabilities
Total Liabilities$0$0→ $0
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$300,146$286,238▼ $13,908
Total Net Assets Fund Balance$300,146$286,238▼ $13,908
Total Liabilities and Net Assets / Fund Balance$300,146$286,238▼ $13,908
Compensation and Service Providers
Top Officer Pay98th percentile

Employees

NameTitleFull / Part TimeBaseTotal
Krista RuppExecutive DirectorFT$128,704$128,704

Board Members and Trustees

NameTitle
Michael MeredithChairman
Alexis SolisDirector
Bina Roy DesaiDirector
Doug HallDirector
Gene GuglielmoDirector
John MckayDirector
Victoria San NicolasDirector
Edith RamirezSecretary
Chris GhioneTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$332,438
Investment Income
$0
Other Revenue
$0
Change in Net Assets
$-13,908
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$201,680
Salaries, Compensation, and Employee Benefits$144,666
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Current Officers, Directors, Trustees, and Key Employees$134,554--$134,554
Other Expenses$21,527--$21,527
Payroll Taxes$10,112--$10,112
All Other Expenses$9,653--$9,653
Insurance$2,961--$2,961
Fees for Services Accounting$760--$760
Total Functional Expenses$346,346$0$0$346,346
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“Reviewed by executive director and officers prior to filing”

Form 990, Part VI, Section C, Line 19

“No documents available to the public.”

Filing and Contact Details

Filer

Filer Name
Visit Morgan Hill
EIN
83-3770001
Phone
4089157659
Address
17575 PEAK AVENUE, MORGAN HILL, CA 95037

Signing Officer

Name
Krista Rupp
Title
Executive Director
Signed
2024-07-18
Discuss with paid preparer
Yes

Organization Details

Formed
2019
Legal Domicile
CA
Voting Board Members
9
Independent Board Members
9
Employees
1

Preparer

Firm
Nichols Rick & Company
Address
16360 Monterey Road Suite 170, Morgan Hill, CA 95037
Preparer
John S Rick
Phone
4087793313
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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesEOYAmt00
IRS990/TotalLiabilitiesGrp/BOYAmt00
IRS990/TotalLiabilitiesGrp/EOYAmt00
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0300146
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0286238
IRS990/TotalProgramServiceRevenueAmt0332438
IRS990/TotalReportableCompFromOrgAmt0128704
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt0332438
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0332438
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0300146
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0286238
IRS990/TravelGrp/TotalAmt00
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt017575 PEAK AVENUE
IRS990/USAddress/CityNm0MORGAN HILL
IRS990/USAddress/StateAbbreviationCd0CA
IRS990/USAddress/ZIPCd095037
IRS990/VotingMembersGoverningBodyCnt09
IRS990/VotingMembersIndependentCnt09
IRS990/WebsiteAddressTxt0VISITMORGANHILL.ORG
IRS990/WhistleblowerPolicyInd0false
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/AuthenticationAssuranceLevelCd0AAL1
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/FederatedAssuranceLevelCd0FAL1
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/IdentityAssuranceLevelCd0IAL1
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/TrustedCustomerCd02
ReturnHeader/BuildTS02023-04-26 12:10:37Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0KRISTA RUPP
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0Executive Director
ReturnHeader/BusinessOfficerGrp/SignatureDt02024-07-18
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0VISIT MORGAN HILL
ReturnHeader/Filer/BusinessNameControlTxt0VISI
ReturnHeader/Filer/EIN0833770001
ReturnHeader/Filer/PhoneNum04089157659
ReturnHeader/Filer/USAddress/AddressLine1Txt017575 PEAK AVENUE
ReturnHeader/Filer/USAddress/CityNm0MORGAN HILL
ReturnHeader/Filer/USAddress/StateAbbreviationCd0CA
ReturnHeader/Filer/USAddress/ZIPCd095037
ReturnHeader/IRSResponsiblePrtyInfoCurrInd0true
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0770454740
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0Nichols Rick & Company
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt016360 Monterey Road Suite 170
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0Morgan Hill
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0CA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd095037
ReturnHeader/PreparerPersonGrp/PhoneNum04087793313
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0JOHN S RICK
ReturnHeader/ReturnTs02024-07-18T14:35:11-07:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonFirstNm0KRISTA
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonLastNm0RUPP
ReturnHeader/TaxPeriodBeginDt02023-07-01
ReturnHeader/TaxPeriodEndDt02024-06-30
ReturnHeader/TaxYr02023

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$286,238
Liabilities
$0
Net assets
$286,238
Revenue
$332,438
Expenses
$346,346
Net income
-$13,908
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$3.07$0.00$3.07$3.30$3.09$0.21
2024Detailed filing. Detailed filing data is available for this year.$2.86$0.00$2.86$3.32$3.46$0.14
2023Detailed filing. Detailed filing data is available for this year.$3.00$0.00$3.00$3.46$2.19$1.27
2022Detailed filing. Detailed filing data is available for this year.$1.73$0.00$1.73$2.84$2.68$0.16
2021Detailed filing. Detailed filing data is available for this year.$1.58$1.58$1.82$2.46$0.64
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.21$0.00$2.21$3.17$0.96$2.21