Civic Intelligence

Visit Morgan Hill

EIN 83-3770001 • 501(c)6 • Morgan Hill, CA

Profile

To improve business conditions and the business environment for tourism businesses in the city of morgan hill, california through development of a tourism business district and other initiatives

17575 Peak AvenueMorgan Hill, CA 95037

visitmorganhill.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

49th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)6 • <$500k nonprofits • Source year 2025

Liabilities / Revenue

50th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

501(c)6 • <$500k nonprofits • Source year 2025

Net Margin

62nd percentile

6.4%

Higher net margin than 62% of similar nonprofits.

501(c)6 • <$500k nonprofits • Source year 2025

Top Officer Pay

100th percentile

$110,688

Higher top officer pay than 100% of similar nonprofits.

Top officer pay equals 60.8% of source-year revenue.

501(c)6 • <$500k nonprofits • Source year 2021

Asset Growth

66th percentile

7.4%

Faster asset growth than 66% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2024 to 2025

Revenue Growth

46th percentile

-0.9%

Faster revenue growth than 46% of similar nonprofits.

501(c)6 • <$500k nonprofits • Annualized from 2024 to 2025

Balance Sheet
Liabilities / Assets49th percentile

Assets

Up

$307,297

Up $21,059 (+7.4%) from 2024

Liabilities

Flat

$0

Flat from 2024

Net Assets

Up

$307,297

Up $21,059 (+7.4%) from 2024

Operations
Liabilities / Revenue50th percentileNet Margin62nd percentile

Revenue

Down

$329,596

Down $2,842 (-0.9%) from 2024

Expenses

Down

$308,537

Down $37,809 (-11%) from 2024

Net Income

Up

$21,059

Up $34,967 (+251%) from 2024

Trend Graphs

Balance Sheet Trend

Asset Growth66th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$400K$300K$200K$100K$0Assets 2020: $221,133Liabilities 2020: $0Net Assets 2020: $221,1332020Assets 2021: $157,556Net Assets 2021: $157,5562021Assets 2022: $173,092Liabilities 2022: $0Net Assets 2022: $173,0922022Assets 2023: $300,146Liabilities 2023: $0Net Assets 2023: $300,1462023Assets 2024: $286,238Liabilities 2024: $0Net Assets 2024: $286,2382024Assets 2025: $307,297Liabilities 2025: $0Net Assets 2025: $307,2972025

Highlighted filing

2025

Assets$307,297
Liabilities$0
Net Assets$307,297
Open 2025 Filing

Operations Trend

Revenue Growth46th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$400K$200K$0-$200KRevenue 2020: $316,760Expenses 2020: $95,627Net Income 2020: $221,1332020Revenue 2021: $182,181Expenses 2021: $245,758Net Income 2021: -$63,5772021Revenue 2022: $283,652Expenses 2022: $268,116Net Income 2022: $15,5362022Revenue 2023: $345,844Expenses 2023: $218,790Net Income 2023: $127,0542023Revenue 2024: $332,438Expenses 2024: $346,346Net Income 2024: -$13,9082024Revenue 2025: $329,596Expenses 2025: $308,537Net Income 2025: $21,0592025

Highlighted filing

2025

Revenue$329,596
Expenses$308,537
Net Income$21,059
Open 2025 Filing

Filings

Most recent year

2025 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$307,297
Liabilities
$0
Net assets
$307,297
Revenue
$329,596
Expenses
$308,537
Net income
$21,059
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$3.07$0.00$3.07$3.30$3.09$0.21
2024XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.86$0.00$2.86$3.32$3.46$0.14
2023Detailed filing. Detailed filing data is available for this year.$3.00$0.00$3.00$3.46$2.19$1.27
2022Detailed filing. Detailed filing data is available for this year.$1.73$0.00$1.73$2.84$2.68$0.16
2021Detailed filing. Detailed filing data is available for this year.$1.58$1.58$1.82$2.46$0.64
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.21$0.00$2.21$3.17$0.96$2.21
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jul 1, 2024 to Jun 30, 2025
Signed
Jul 21, 2025
Return Version
2024v5.2
Gross Receipts
$329,596
Mission and Program Overview

Mission

To improve business conditions and the business environment for tourism businesses in the city of morgan hill, california through development of a tourism business district and other initiatives

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$286,238$307,297▲ $21,059
Savings and Temporary Cash Investments-$0-
Accounts Receivable-$0-
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Land, Buildings, and Equipment, Net-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Prepaid Expenses and Deferred Charges-$0-
Total Assets$286,238$307,297▲ $21,059
Other Assets Total-$0-
Liabilities
Total Liabilities$0$0→ $0
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$286,238$307,297▲ $21,059
Total Net Assets Fund Balance$286,238$307,297▲ $21,059
Total Liabilities and Net Assets / Fund Balance$286,238$307,297▲ $21,059
Compensation and Service Providers
Top Officer Pay100th percentile

Employees

NameTitleFull / Part TimeBaseTotal
Krista RuppExecutive DirectorFT$148,883$148,883

Board Members and Trustees

NameTitle
Michael MeredithChairman
Alexis SolisDirector
Bina Roy DesaiDirector
Gene GuglielmoDirector
John MckayDirector
Victoria San NicolasDirector
Edith RamirezSecretary
Chris GhioneTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$329,596
Investment Income
$0
Other Revenue
$0
Change in Net Assets
$21,059
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$160,749
Other Expenses$147,788
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Current Officers, Directors, Trustees, and Key Employees$148,883--$148,883
Payroll Taxes$11,866--$11,866
Other Expenses$4,695--$4,695
All Other Expenses$3,966--$3,966
Insurance$2,873--$2,873
Fees for Services Accounting$770--$770
Total Functional Expenses$308,537$0$0$308,537
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“Reviewed by executive director and officers prior to filing”

Form 990, Part VI, Section C, Line 19

“No documents available to the public.”

Filing and Contact Details

Filer

Filer Name
Visit Morgan Hill
EIN
83-3770001
Phone
4089157659
Address
17575 PEAK AVENUE, MORGAN HILL, CA 95037

Signing Officer

Name
Krista Rupp
Title
Executive Director
Signed
2025-07-21
Discuss with paid preparer
Yes

Organization Details

Formed
2019
Legal Domicile
CA
Voting Board Members
8
Independent Board Members
8
Employees
1

Preparer

Firm
Nichols Rick & Company
Address
16360 Monterey Road Suite 170, Morgan Hill, CA 95037
Preparer
John S Rick
Phone
4087793313
Raw XML Appendix346 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
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IRS990/BooksInCareOfDetail/PhoneNum04089157659
IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt017575 PEAK AVENUE
IRS990/BooksInCareOfDetail/USAddress/CityNm0MORGAN HILL
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IRS990/Form990PartVIISectionAGrp/OfficerInd0X
IRS990/Form990PartVIISectionAGrp/OfficerInd1X
IRS990/Form990PartVIISectionAGrp/OfficerInd2X
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt00
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt10
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IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt20
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IRS990/Form990PartVIISectionAGrp/TitleTxt1Chairman
IRS990/Form990PartVIISectionAGrp/TitleTxt2Director
IRS990/Form990PartVIISectionAGrp/TitleTxt3Director
IRS990/Form990PartVIISectionAGrp/TitleTxt4Director
IRS990/Form990PartVIISectionAGrp/TitleTxt5Secretary
IRS990/Form990PartVIISectionAGrp/TitleTxt6Treasurer
IRS990/Form990PartVIISectionAGrp/TitleTxt7Director
IRS990/Form990PartVIISectionAGrp/TitleTxt8Director
IRS990/Form990ProvidedToGvrnBodyInd0true
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IRS990/GrantsToDomesticOrgsGrp/TotalAmt00
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IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt00
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0308537
IRS990/TotalFunctionalExpensesGrp/TotalAmt0308537
IRS990/TotalGrossUBIAmt00
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IRS990/TotalProgramServiceExpensesAmt0308537
IRS990/TotalProgramServiceRevenueAmt0329596
IRS990/TotalReportableCompFromOrgAmt0148883
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IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0329596
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0286238
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0307297
IRS990/TravelGrp/TotalAmt00
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt017575 PEAK AVENUE
IRS990/USAddress/CityNm0MORGAN HILL
IRS990/USAddress/StateAbbreviationCd0CA
IRS990/USAddress/ZIPCd095037
IRS990/VotingMembersGoverningBodyCnt08
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IRS990/WebsiteAddressTxt0VISITMORGANHILL.ORG
IRS990/WhistleblowerPolicyInd0false
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0KRISTA RUPP
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0Executive Director
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-07-21
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0VISIT MORGAN HILL
ReturnHeader/Filer/BusinessNameControlTxt0VISI
ReturnHeader/Filer/EIN0833770001
ReturnHeader/Filer/PhoneNum04089157659
ReturnHeader/Filer/USAddress/AddressLine1Txt017575 PEAK AVENUE
ReturnHeader/Filer/USAddress/CityNm0MORGAN HILL
ReturnHeader/Filer/USAddress/StateAbbreviationCd0CA
ReturnHeader/Filer/USAddress/ZIPCd095037
ReturnHeader/IRSResponsiblePrtyInfoCurrInd0true
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0770454740
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0Nichols Rick & Company
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt016360 Monterey Road Suite 170
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0Morgan Hill
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0CA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd095037
ReturnHeader/PreparerPersonGrp/PhoneNum04087793313
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0JOHN S RICK
ReturnHeader/ReturnTs02025-07-21T13:41:11-07:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-07-01
ReturnHeader/TaxPeriodEndDt02025-06-30
ReturnHeader/TaxYr02024

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