Civic Intelligence

Visit Morgan Hill

990EZ • Fiscal year 2021 • EIN 83-3770001

Jul 01, 2020 to Jun 30, 2021 • Filed on Jul 20, 2021

Organization ProfileVISITMORGANHILL.ORG
17575 Peak AvenueMorgan Hill, CA 95037

(408) 915-7659

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

Score unavailable

No value available

Liabilities-to-assets requires both liabilities and assets on this filing.

Source year 2021

Liabilities / Revenue

Score unavailable

No value available

Liabilities-to-revenue requires both liabilities and revenue on this filing.

Source year 2021

Net Margin

11th percentile

-35%

Higher net margin than 11% of similar nonprofits.

2021 filings • 501(c)6 • <$500k nonprofits • Source year 2021

Top Officer Pay

97th percentile

$110,688

Higher top officer pay than 97% of similar nonprofits.

Top officer pay equals 60.8% of source-year revenue.

2021 filings • 501(c)6 • <$500k nonprofits • Source year 2021

Asset Growth

9th percentile

-29%

Faster asset growth than 9% of similar nonprofits.

2021 filings • 501(c)6 • <$500k nonprofits • Annualized from 2020 to 2021

Revenue Growth

14th percentile

-42%

Faster revenue growth than 14% of similar nonprofits.

2021 filings • 501(c)6 • <$500k nonprofits • Annualized from 2020 to 2021

Balance Sheet
Liabilities / AssetsScore unavailable

Assets

Down

$157,556

Down $63,577 (-29%) from 2020

Net Assets

Down

$157,556

Down $63,577 (-29%) from 2020

Liabilities

-

No earlier filing loaded for comparison.

Revenue And Expenses
Liabilities / RevenueScore unavailableNet Margin11th percentile

Revenue

Down

$182,181

Down $134,579 (-42%) from 2020

Expenses

Up

$245,758

Up $150,131 (+157%) from 2020

Net Income

Down

-$63,577

Down $284,710 (-129%) from 2020

Historical Trend

Balance Sheet Trend

Asset Growth9th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$400K$300K$200K$100K$0Assets 2020: $221,133Liabilities 2020: $0Net Assets 2020: $221,1332020Assets 2021: $157,556Net Assets 2021: $157,5562021Assets 2022: $173,092Liabilities 2022: $0Net Assets 2022: $173,0922022Assets 2023: $300,146Liabilities 2023: $0Net Assets 2023: $300,1462023Assets 2024: $286,238Liabilities 2024: $0Net Assets 2024: $286,2382024Assets 2025: $307,297Liabilities 2025: $0Net Assets 2025: $307,2972025

Highlighted filing

2021

Assets$157,556
Liabilities-
Net Assets$157,556
Open 2021 Filing

Operations Trend

Revenue Growth14th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$400K$200K$0-$200KRevenue 2020: $316,760Expenses 2020: $95,627Net Income 2020: $221,1332020Revenue 2021: $182,181Expenses 2021: $245,758Net Income 2021: -$63,5772021Revenue 2022: $283,652Expenses 2022: $268,116Net Income 2022: $15,5362022Revenue 2023: $345,844Expenses 2023: $218,790Net Income 2023: $127,0542023Revenue 2024: $332,438Expenses 2024: $346,346Net Income 2024: -$13,9082024Revenue 2025: $329,596Expenses 2025: $308,537Net Income 2025: $21,0592025

Highlighted filing

2021

Revenue$182,181
Expenses$245,758
Net Income-$63,577
Open 2021 Filing
Jump To
Filing Snapshot
Filing Period
Jul 1, 2020 to Jun 30, 2021
Signed
Jul 20, 2021
Return Version
2020v4.0
Gross Receipts
$182,181
Mission and Program Overview

Mission

To improve business conditions and the business environment for tourism businesses in the city of morgan hill, california through development of a tourism business district and other initiatives

Program Services

DescriptionGrantsExpenses
IMPROVEMENT OF BUSINESS CONDITIONS AND THE BUSINESS ENVIRONMENT FOR TOURISM BUSINESSES IN THE CITY OF MORGAN HILL, CA--
Compensation and Service Providers
Top Officer Pay97th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
KRISTA RUPPExecutive DirectorFT$110,688-$110,688
MICHAEL MEREDITHChairman-$0--
ANDREW FIRESTONEDirector-$0--
DAVID DWORKINDirector-$0--
ALEXIS SOLISDirector-$0--
EDITH RAMIREZSecretary-$0--
CHRIS GHIONETreasurer-$0--
CARRIE BENJAMINDirector-$0--
GENE GUGLIELMODirector-$0--
DOUG HALLDirector-$0--
Filing and Contact Details

Filer

Filer Name
Visit Morgan Hill
EIN
83-3770001
Phone
4089157659
Address
17575 PEAK AVENUE, MORGAN HILL, CA 95037

Signing Officer

Name
Krista Rupp
Title
Executive Director
Signed
2021-07-20
Discuss with paid preparer
Yes

Preparer

Firm
Nichols Rick & Company
Address
16360 Monterey Road Suite 170, Morgan Hill, CA 95037
Preparer
John S Rick
Phone
4087793313
Supplemental Narrative

Additional Explanations

Other Expenses.1012

“Insurance $2807”

Other Expenses.1

“Marketing and communications $54450”

Other Expenses.2

“Strategic plan development $31650”

Other Expenses.3

“Bus development & industry $14793”

Other Expenses.4

“Brand and creative design $9838”

Other Expenses.5

“DATA SUBSCRIPTIONS $3500”

Other Expenses.6

“MASK DONATIONS $2616”

Other Expenses.7

“Payroll processing fees $1628”

Other Expenses.8

“Community partnership $1446”

Other Expenses.9

“SUPPLIES $1424”

Other Expenses.10

“Software purch & subscriptions $1007”

Other Expenses.11

“SERVICE FEES $396”

Other Expenses.12

“STATE TAX $10”

Raw XML Appendix157 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
IRS990EZ/ActivitiesNotPreviouslyRptInd0false
IRS990EZ/BooksInCareOfDetail/PersonNm0KRISTA RUPP
IRS990EZ/BooksInCareOfDetail/PhoneNum04089157659
IRS990EZ/BooksInCareOfDetail/USAddress/AddressLine1Txt017575 PEAK AVENUE
IRS990EZ/BooksInCareOfDetail/USAddress/CityNm0MORGAN HILL
IRS990EZ/BooksInCareOfDetail/USAddress/StateAbbreviationCd0CA
IRS990EZ/BooksInCareOfDetail/USAddress/ZIPCd095037
IRS990EZ/CashSavingsAndInvestmentsGrp/BOYAmt0221133
IRS990EZ/CashSavingsAndInvestmentsGrp/EOYAmt0157556
IRS990EZ/ChgMadeToOrgnzngDocNotRptInd0false
IRS990EZ/ContributionsGiftsGrantsEtcAmt015000
IRS990EZ/CostOfGoodsSoldAmt00
IRS990EZ/CostOrOtherBasisExpenseSaleAmt00
IRS990EZ/DonorAdvisedFndsInd0false
IRS990EZ/ExcessOrDeficitForYearAmt0-63577
IRS990EZ/FeesAndOtherPymtToIndCntrctAmt0750
IRS990EZ/ForeignFinancialAccountInd0false
IRS990EZ/ForeignOfficeInd0false
IRS990EZ/Form1120PolFiledInd0false
IRS990EZ/Form990TotalAssetsGrp/BOYAmt0221133
IRS990EZ/Form990TotalAssetsGrp/EOYAmt0157556
IRS990EZ/FundraisingGrossIncomeAmt00
IRS990EZ/GrossReceiptsAmt0182181
IRS990EZ/InfoInScheduleOPartIInd0X
IRS990EZ/MadeLoansToFromOfficersInd0false
IRS990EZ/MethodOfAccountingCashInd0X
IRS990EZ/NetAssetsOrFundBalancesBOYAmt0221133
IRS990EZ/NetAssetsOrFundBalancesEOYAmt0157556
IRS990EZ/NetAssetsOrFundBalancesGrp/BOYAmt0221133
IRS990EZ/NetAssetsOrFundBalancesGrp/EOYAmt0157556
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt02.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt12.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt22.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt32.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt42.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt52.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt62.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt72.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt82.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt940.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt10
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt20
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt30
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt40
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt50
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt60
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt70
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt80
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt9110688
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm0MICHAEL MEREDITH
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm1ANDREW FIRESTONE
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm2DAVID DWORKIN
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm3ALEXIS SOLIS
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm4EDITH RAMIREZ
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm5CHRIS GHIONE
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm6CARRIE BENJAMIN
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm7GENE GUGLIELMO
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm8DOUG HALL
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm9KRISTA RUPP
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt0Chairman
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt1Director
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt2Director
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt3Director
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt4Secretary
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt5Treasurer
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt6Director
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt7Director
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt8Director
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt9EXECUTIVE DIRECTOR
IRS990EZ/OperateHospitalInd0false
IRS990EZ/Organization501cInd0X
IRS990EZ/OrganizationDissolvedEtcInd0false
IRS990EZ/OrganizationHadUBIInd0false
IRS990EZ/OtherExpensesTotalAmt0125565
IRS990EZ/PartVIHghstPdCntrctProfSrvcTxt0NONE
IRS990EZ/PartVIOfCompOfHghstPdEmplTxt0NONE
IRS990EZ/PoliticalCampaignActyInd0false
IRS990EZ/PrimaryExemptPurposeTxt0TO IMPROVE BUSINESS CONDITIONS AND THE BUSINESS ENVIRONMENT FOR TOURISM BUSINESSES IN THE CITY OF MORGAN HILL, CALIFORNIA THROUGH DEVELOPMENT OF A TOURISM BUSINESS DISTRICT AND OTHER INITIATIVES
IRS990EZ/ProgramServiceRevenueAmt0167181
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt0IMPROVEMENT OF BUSINESS CONDITIONS AND THE BUSINESS ENVIRONMENT FOR TOURISM BUSINESSES IN THE CITY OF MORGAN HILL, CA
IRS990EZ/ProhibitedTaxShelterTransInd0false
IRS990EZ/RelatedOrganizationCtrlEntInd0false
IRS990EZ/SalariesOtherCompEmplBnftAmt0119443
IRS990EZ/ScheduleBNotRequiredInd0X
IRS990EZ/SpecialEventsDirectExpensesAmt00
IRS990EZ/StatesWhereCopyOfReturnIsFldCd0CA
IRS990EZ/SubjectToProxyTaxInd0false
IRS990EZ/TanningServicesProvidedInd0false
IRS990EZ/TaxImposedOnOrganizationMgrAmt00
IRS990EZ/TaxImposedUnderIRC4911Amt00
IRS990EZ/TaxImposedUnderIRC4912Amt00
IRS990EZ/TaxImposedUnderIRC4955Amt00
IRS990EZ/TaxReimbursedByOrganizationAmt00
IRS990EZ/TotalExpensesAmt0245758
IRS990EZ/TotalRevenueAmt0182181
IRS990EZ/TransactionWithControlEntInd0false
IRS990EZ/TypeOfOrganizationCorpInd0X
IRS990EZ/WebsiteAddressTxt0VISITMORGANHILL.ORG
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0Insurance $2807
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1MARKETING AND COMMUNICATIONS $54450
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2STRATEGIC PLAN DEVELOPMENT $31650
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3BUS DEVELOPMENT & INDUSTRY $14793
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4BRAND AND CREATIVE DESIGN $9838
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5DATA SUBSCRIPTIONS $3500
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt6MASK DONATIONS $2616
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt7PAYROLL PROCESSING FEES $1628
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt8COMMUNITY PARTNERSHIP $1446
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt9SUPPLIES $1424
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt10SOFTWARE PURCH & SUBSCRIPTIONS $1007
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt11SERVICE FEES $396
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt12STATE TAX $10
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Other Expenses.1012
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Other Expenses.1
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Other Expenses.2
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Other Expenses.3
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Other Expenses.4
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5Other Expenses.5
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc6Other Expenses.6
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc7Other Expenses.7
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc8Other Expenses.8
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc9Other Expenses.9
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc10Other Expenses.10
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc11Other Expenses.11
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc12Other Expenses.12
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/AuthenticationAssuranceLevelCd0AAL1
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/FederatedAssuranceLevelCd0FAL1
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/IdentityAssuranceLevelCd0IAL1
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/TrustedCustomerCd02
ReturnHeader/BuildTS02022-09-23 18:48:47Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0KRISTA RUPP
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0Executive Director
ReturnHeader/BusinessOfficerGrp/SignatureDt02021-07-20
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0VISIT MORGAN HILL
ReturnHeader/Filer/BusinessNameControlTxt0VISI
ReturnHeader/Filer/EIN0833770001
ReturnHeader/Filer/PhoneNum04089157659
ReturnHeader/Filer/USAddress/AddressLine1Txt017575 PEAK AVENUE
ReturnHeader/Filer/USAddress/CityNm0MORGAN HILL
ReturnHeader/Filer/USAddress/StateAbbreviationCd0CA
ReturnHeader/Filer/USAddress/ZIPCd095037
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0770454740
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0Nichols Rick & Company
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt016360 Monterey Road Suite 170
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0Morgan Hill
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0CA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd095037
ReturnHeader/PreparerPersonGrp/PhoneNum04087793313
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0JOHN S RICK
ReturnHeader/ReturnTs02021-07-20T09:05:46-07:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonFirstNm0KRISTA
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonLastNm0RUPP
ReturnHeader/TaxPeriodBeginDt02020-07-01
ReturnHeader/TaxPeriodEndDt02021-06-30
ReturnHeader/TaxYr02020

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2021 • Form 990EZDetailed filing. Detailed filing data is available for this year.

Open filing
Assets
$157,556
Liabilities
-
Net assets
$157,556
Revenue
$182,181
Expenses
$245,758
Net income
-$63,577
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$3.07$0.00$3.07$3.30$3.09$0.21
2024XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.86$0.00$2.86$3.32$3.46$0.14
2023Detailed filing. Detailed filing data is available for this year.$3.00$0.00$3.00$3.46$2.19$1.27
2022Detailed filing. Detailed filing data is available for this year.$1.73$0.00$1.73$2.84$2.68$0.16
2021Detailed filing. Detailed filing data is available for this year.$1.58$1.58$1.82$2.46$0.64
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.21$0.00$2.21$3.17$0.96$2.21
Peer Organizations

Similar nonprofits based on the same Siviq industry and scale cohort. 2021 filings • 501(c)6 • <$500k nonprofits