Civic Intelligence

Pleasant Prairie Convention and Visitors Bureau Inc

990 • Fiscal year 2024 • EIN 83-1490237

Jan 01, 2024 to Dec 31, 2024 • Filed on Nov 13, 2025

Organization ProfileWWW.VISITPLEASANTPRAIRIE.COM
PO Box 580255Pleasant Prairie, WI 53158

(262) 771-1079

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

32nd percentile

0.05x

Higher debt load relative to assets than 32% of similar nonprofits.

2024 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

44th percentile

0.14x

Higher debt load relative to revenue than 44% of similar nonprofits.

2024 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2024

Net Margin

84th percentile

20%

Higher net margin than 84% of similar nonprofits.

2024 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

53rd percentile

$149,430

Higher top officer pay than 53% of similar nonprofits.

Top officer pay equals 17.6% of source-year revenue.

2024 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2024

Asset Growth

55th percentile

7.5%

Faster asset growth than 55% of similar nonprofits.

2024 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

49th percentile

5.6%

Faster revenue growth than 49% of similar nonprofits.

2024 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets32nd percentile

Assets

Up

$2,342,243

Up $381,792 (+19%) from 2022

Net Assets

Up

$2,227,460

Up $296,011 (+15%) from 2022

Liabilities

Up

$114,783

Up $85,781 (+296%) from 2022

Revenue And Expenses
Liabilities / Revenue44th percentileNet Margin84th percentile

Revenue

Up

$850,046

Up $56,326 (+7.1%) from 2022

Expenses

Up

$681,872

Up $225,833 (+50%) from 2022

Net Income

Down

$168,174

Down $169,507 (-50%) from 2022

Historical Trend

Balance Sheet Trend

Asset Growth55th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$3.0M$2.0M$1.0M$0Assets 2018: $541,505Liabilities 2018: $3,097Net Assets 2018: $538,4082018Assets 2019: $1,070,479Liabilities 2019: $14,579Net Assets 2019: $1,055,9002019Assets 2021: $1,734,919Liabilities 2021: $141,151Net Assets 2021: $1,593,7682021Assets 2022: $1,960,451Liabilities 2022: $29,002Net Assets 2022: $1,931,4492022Assets 2024: $2,342,243Liabilities 2024: $114,783Net Assets 2024: $2,227,4602024

Highlighted filing

2024

Assets$2,342,243
Liabilities$114,783
Net Assets$2,227,460
Open 2024 Filing

Operations Trend

Revenue Growth49th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$1.0M$500K$0Revenue 2018: $598,124Expenses 2018: $59,716Net Income 2018: $538,4082018Revenue 2019: $732,266Expenses 2019: $214,774Net Income 2019: $517,4922019Revenue 2021: $833,690Expenses 2021: $462,281Net Income 2021: $371,4092021Revenue 2022: $793,720Expenses 2022: $456,039Net Income 2022: $337,6812022Revenue 2024: $850,046Expenses 2024: $681,872Net Income 2024: $168,1742024

Highlighted filing

2024

Revenue$850,046
Expenses$681,872
Net Income$168,174
Open 2024 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 13, 2025
Return Version
2024v5.2
Gross Receipts
$850,046
Mission and Program Overview

Mission

The mission of the village of pleasant prairie convention & visitors bureau is to enhance the economy through tourism by promoting amenities, shopping, recreational and commercial opportunities within the village - in all seasons - regionally and beyond.

Visit pleasant prairie represents the community as its official destination development and marketing organization, with a mission to postively impact its community's quality of life by developing the village as a destination for visitors and residents to enjoy.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$1,250,281$1,276,063▲ $25,782
Cash and Non-Interest-Bearing Accounts$678,623$639,655▼ $38,968
Pledges and Grants Receivable$172,432$295,095▲ $122,663
Intangible Assets$11,000$52,475▲ $41,475
Land, Buildings, and Equipment, Net$881$51,881▲ $51,000
Prepaid Expenses and Deferred Charges$27,098$2,804▼ $24,294
Total Assets$2,177,891$2,342,243▲ $164,352
Other Assets Total$37,576$24,270▼ $13,306
Liabilities
Accounts Payable and Accrued Expenses$82,567$88,842▲ $6,275
Other Liabilities$36,038$25,941▼ $10,097
Total Liabilities$118,605$114,783▼ $3,822
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$2,059,286$2,227,460▲ $168,174
Total Net Assets Fund Balance$2,059,286$2,227,460▲ $168,174
Total Liabilities and Net Assets / Fund Balance$2,177,891$2,342,243▲ $164,352

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$51,881$8,293$60,174
Compensation and Service Providers
Top Officer Pay53rd percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Sarah HowardExecutive Director/secretaFT$145,615$3,815$149,430

Board Members and Trustees

NameTitle
Mike PollocoffPresident/chairperson
Charlie BreitVice Chairperson
Ralph BelliveauDirector
Steve KumorkiewiczDirector
Tim DehnartDirector
Brett ChristopherPart Year Director
Eric RindfleischPart Year Director
Kathy GoesselPart Year Director
Mary JouettTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$821,322
Program Service Revenue
$0
Investment Income
$28,648
Other Revenue
$76
Change in Net Assets
$168,174

Audited Revenue Reconciliation

Revenue per Audited Statements
$850,046
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$0
Total Revenue per Audited Statements
$850,046
Total Revenue per Form 990
$850,046
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$395,068
Salaries, Compensation, and Employee Benefits$286,804
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$170,703--$170,703
Current Officers, Directors, Trustees, and Key Employees$105,008$44,422-$149,430
Other Salaries and Wages$114,085$1,460-$115,545
Office Expenses$43,279$8,415-$51,694
Occupancy$31,927$6,734-$38,661
Fees for Services Legal-$24,650-$24,650
Payroll Taxes$17,678$3,693-$21,371
Depreciation Depletion$14,592$995-$15,587
Fees for Services Accounting-$13,234-$13,234
Travel$11,019--$11,019
Insurance$6,754$1,192-$7,946
Conferences and Meetings$5,858--$5,858
Fees for Services Other-$2,607-$2,607
Information Technology$1,196--$1,196
Pension Plan Contributions$458--$458
Other Expenses$51,697$216-$216
Total Functional Expenses$574,254$107,618$0$681,872

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$681,872
Total Expenses per Audited Statements$681,872
Total Expenses per Form 990$681,872
Expenses Not Reported on Financial Statements$0
Expenses Not Reported on Form 990$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Right-of-use Operating Lease$25,941
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“Board will receive a pdf copy of the 990. They will review and approve the 990 before it is filed.”

Form 990, Part VI, Section B, Line 12C

“Once a year, board members are required to complete a conflict of interest form.”

Form 990, Part VI, Section B, Line 15A

“Process includes a review and approval by independent persons, comparable data and comtemporaneous substantiation of the deliberation and decision.”

Form 990, Part VI, Section C, Line 19

“Governing documents disclosure explanation upon request.”

Filing and Contact Details

Filer

Filer Name
Visit Pleasant Prairie Inc
EIN
83-1490237
Phone
2627711079
Address
PO BOX 580255, PLEASANT PRAIRIE, WI 53158

Signing Officer

Name
Sarah Howard
Title
Executive Director
Phone
2627711079
Signed
2025-11-13
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Sarah Howard
Formed
2018
Legal Domicile
Wi
Voting Board Members
6
Independent Board Members
6
Employees
5
Volunteers
9

Preparer

Firm
Ritz Holman Llp
Address
330 E KILBOURN AVE SUITE 222, MILWAUKEE, WI 53202
Preparer
Diana G Luttmann
Phone
4142711451
Supplemental Narrative

Financial Statement Notes

PART X, LINE 2:

“The organization is exempt from income tax under section 501(c)(6) of internal revenue code and is classified as other than a private foundation. Management has reviewed all tax positions recognized in previously filed tax returns and those expected to be taken in future tax returns. As of december 31, 2024, the organization had no amounts related to unrecognized income tax benefits and no amounts related to accrued interest and penalties. The organization does not anticipate any significant changes to unrecognized income tax benefits over the next year.”

Raw XML Appendix395 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/PYInvestmentIncomeAmt07091
IRS990/PYOtherExpensesAmt0403181
IRS990/PYOtherRevenueAmt0374
IRS990/PYProgramServiceRevenueAmt00
IRS990/PYRevenuesLessExpensesAmt0127837
IRS990/PYSalariesCompEmpBnftPaidAmt0234449
IRS990/PYTotalExpensesAmt0676752
IRS990/PYTotalProfFndrsngExpnsAmt00
IRS990/PYTotalRevenueAmt0804589
IRS990/RcvFndsToPayPrsnlBnftCntrctInd00
IRS990/ReconcilationRevenueExpnssAmt0168174
IRS990/RegularMonitoringEnfrcInd01
IRS990/RelatedEntityInd00
IRS990/RelatedOrganizationCtrlEntInd00
IRS990/ReportInvestmentsOtherSecInd00
IRS990/ReportLandBuildingEquipmentInd01
IRS990/ReportOtherAssetsInd00
IRS990/ReportOtherLiabilitiesInd01
IRS990/ReportProgramRelatedInvstInd00
IRS990/SavingsAndTempCashInvstGrp/BOYAmt01250281
IRS990/SavingsAndTempCashInvstGrp/EOYAmt01276063
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990/ScheduleBRequiredInd01
IRS990ScheduleD/EquipmentGrp/BookValueAmt051881
IRS990ScheduleD/EquipmentGrp/DepreciationAmt08293
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt060174
IRS990ScheduleD/ExpensesNotReportedAmt00
IRS990ScheduleD/ExpensesNotRptFinclStmtAmt00
IRS990ScheduleD/ExpensesSubtotalAmt0681872
IRS990ScheduleD/FootnoteTextInd0X
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt025941
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc0RIGHT-OF-USE OPERATING LEASE
IRS990ScheduleD/RevenueNotReportedAmt00
IRS990ScheduleD/RevenueNotReportedFinclStmtAmt00
IRS990ScheduleD/RevenueSubtotalAmt0850046
IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0THE ORGANIZATION IS EXEMPT FROM INCOME TAX UNDER SECTION 501(C)(6) OF INTERNAL REVENUE CODE AND IS CLASSIFIED AS OTHER THAN A PRIVATE FOUNDATION. MANAGEMENT HAS REVIEWED ALL TAX POSITIONS RECOGNIZED IN PREVIOUSLY FILED TAX RETURNS AND THOSE EXPECTED TO BE TAKEN IN FUTURE TAX RETURNS. AS OF DECEMBER 31, 2024, THE ORGANIZATION HAD NO AMOUNTS RELATED TO UNRECOGNIZED INCOME TAX BENEFITS AND NO AMOUNTS RELATED TO ACCRUED INTEREST AND PENALTIES. THE ORGANIZATION DOES NOT ANTICIPATE ANY SIGNIFICANT CHANGES TO UNRECOGNIZED INCOME TAX BENEFITS OVER THE NEXT YEAR.
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc0PART X, LINE 2:
IRS990ScheduleD/TotalBookValueLandBuildingsAmt051881
IRS990ScheduleD/TotalExpensesPerForm990Amt0681872
IRS990ScheduleD/TotalLiabilityAmt025941
IRS990ScheduleD/TotalRevenuePerForm990Amt0850046
IRS990ScheduleD/TotalRevEtcAuditedFinclStmtAmt0850046
IRS990ScheduleD/TotExpnsEtcAuditedFinclStmtAmt0681872
IRS990/ScheduleJRequiredInd00
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0BOARD WILL RECEIVE A PDF COPY OF THE 990. THEY WILL REVIEW AND APPROVE THE 990 BEFORE IT IS FILED.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1ONCE A YEAR, BOARD MEMBERS ARE REQUIRED TO COMPLETE A CONFLICT OF INTEREST FORM.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2PROCESS INCLUDES A REVIEW AND APPROVAL BY INDEPENDENT PERSONS, COMPARABLE DATA AND COMTEMPORANEOUS SUBSTANTIATION OF THE DELIBERATION AND DECISION.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3GOVERNING DOCUMENTS DISCLOSURE EXPLANATION UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION B, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART VI, SECTION B, LINE 15A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PART VI, SECTION C, LINE 19
IRS990/SchoolOperatingInd00
IRS990/SignificantChangeInd00
IRS990/SignificantNewProgramSrvcInd00
IRS990/SubjectToExcsTaxNetInvstIncInd00
IRS990/SubjectToProxyTaxInd00
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TerminateOperationsInd00
IRS990/TotalAssetsBOYAmt02177891
IRS990/TotalAssetsEOYAmt02342243
IRS990/TotalAssetsGrp/BOYAmt02177891
IRS990/TotalAssetsGrp/EOYAmt02342243
IRS990/TotalCompGreaterThan150KInd00
IRS990/TotalContributionsAmt0821322
IRS990/TotalEmployeeCnt05
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt0107618
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0574254
IRS990/TotalFunctionalExpensesGrp/TotalAmt0681872
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt0118605
IRS990/TotalLiabilitiesEOYAmt0114783
IRS990/TotalLiabilitiesGrp/BOYAmt0118605
IRS990/TotalLiabilitiesGrp/EOYAmt0114783
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt02059286
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt02227460
IRS990/TotalOtherCompensationAmt03815
IRS990/TotalProgramServiceExpensesAmt0574254
IRS990/TotalReportableCompFromOrgAmt0145615
IRS990/TotalRevenueGrp/ExclusionAmt028724
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt00
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0850046
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotalVolunteersCnt09
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt02177891
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt02342243
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TravelGrp/ProgramServicesAmt011019
IRS990/TravelGrp/TotalAmt011019
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd00
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt0PO BOX 580255
IRS990/USAddress/CityNm0PLEASANT PRAIRIE
IRS990/USAddress/StateAbbreviationCd0WI
IRS990/USAddress/ZIPCd053158
IRS990/VotingMembersGoverningBodyCnt06
IRS990/VotingMembersIndependentCnt06
IRS990/WebsiteAddressTxt0WWW.VISITPLEASANTPRAIRIE.COM
IRS990/WhistleblowerPolicyInd00
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0SARAH HOWARD
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0EXECUTIVE DIRECTOR
ReturnHeader/BusinessOfficerGrp/PhoneNum02627711079
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-11-13
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0VISIT PLEASANT PRAIRIE INC
ReturnHeader/Filer/BusinessNameControlTxt0PLEA
ReturnHeader/Filer/EIN0831490237
ReturnHeader/Filer/PhoneNum02627711079
ReturnHeader/Filer/USAddress/AddressLine1Txt0PO BOX 580255
ReturnHeader/Filer/USAddress/CityNm0PLEASANT PRAIRIE
ReturnHeader/Filer/USAddress/StateAbbreviationCd0WI
ReturnHeader/Filer/USAddress/ZIPCd053158
ReturnHeader/IRSResponsiblePrtyInfoCurrInd01
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0390919055
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0RITZ HOLMAN LLP
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0330 E KILBOURN AVE SUITE 222
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0MILWAUKEE
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0WI
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd053202
ReturnHeader/PreparerPersonGrp/PhoneNum04142711451
ReturnHeader/PreparerPersonGrp/PreparationDt02025-11-13
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0DIANA G LUTTMANN
ReturnHeader/ReturnTs02025-11-13T08:39:38-06:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$2,342,243
Liabilities
$114,783
Net assets
$2,227,460
Revenue
$850,046
Expenses
$681,872
Net income
$168,174
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$2.34$0.11$2.23$0.85$0.68$0.17
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.96$0.03$1.93$0.79$0.46$0.34
2021XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.73$0.14$1.59$0.83$0.46$0.37
2019Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.07$0.01$1.06$0.73$0.21$0.52
2018Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.54$0.00$0.54$0.60$0.06$0.54
Peer Organizations

Similar nonprofits based on the same Siviq industry and scale cohort. 2024 filings • 501(c)6 • $1M-$5M nonprofits