Civic Intelligence

Connected Commerce Council

990 • Fiscal year 2025 • EIN 83-1013113

Apr 01, 2024 to Mar 31, 2025 • Filed on Feb 11, 2026

Organization ProfileCONNECTEDCOUNCIL.ORG
1701 Rhode Island Ave NWWashington, DC 20036

(202) 769-3003

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

49th percentile

0.10x

Higher debt load relative to assets than 49% of similar nonprofits.

2025 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2025

Liabilities / Revenue

32nd percentile

0.03x

Higher debt load relative to revenue than 32% of similar nonprofits.

2025 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2025

Net Margin

2nd percentile

-53%

Higher net margin than 2% of similar nonprofits.

2025 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2025

Top Officer Pay

97th percentile

$400,000

Higher top officer pay than 97% of similar nonprofits.

Top officer pay equals 11.8% of source-year revenue.

2025 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2025

Asset Growth

1st percentile

-65%

Faster asset growth than 1% of similar nonprofits.

2025 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2024 to 2025

Revenue Growth

3rd percentile

-36%

Faster revenue growth than 3% of similar nonprofits.

2025 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2024 to 2025

Balance Sheet
Liabilities / Assets49th percentile

Assets

Down

$975,717

Down $1,843,203 (-65%) from 2024

Net Assets

Down

$878,263

Down $1,808,552 (-67%) from 2024

Liabilities

Down

$97,454

Down $34,651 (-26%) from 2024

Revenue And Expenses
Liabilities / Revenue32nd percentileNet Margin2nd percentile

Revenue

Down

$3,391,971

Down $1,869,123 (-36%) from 2024

Expenses

Up

$5,200,523

Up $614,924 (+13%) from 2024

Net Income

Down

-$1,808,552

Down $2,484,047 (-368%) from 2024

Historical Trend

Balance Sheet Trend

Asset Growth1st percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$8.0M$6.0M$4.0M$2.0M$0-$2.0MAssets 2019: $894,948Liabilities 2019: $36,747Net Assets 2019: $858,2012019Assets 2020: $858,319Liabilities 2020: $1,145,336Net Assets 2020: -$287,0172020Assets 2021: $2,667,004Liabilities 2021: $76,246Net Assets 2021: $2,590,7582021Assets 2022: $6,117,946Liabilities 2022: $989,412Net Assets 2022: $5,128,5342022Assets 2023: $3,199,687Liabilities 2023: $1,188,367Net Assets 2023: $2,011,3202023Assets 2024: $2,818,920Liabilities 2024: $132,105Net Assets 2024: $2,686,8152024Assets 2025: $975,717Liabilities 2025: $97,454Net Assets 2025: $878,2632025

Highlighted filing

2025

Assets$975,717
Liabilities$97,454
Net Assets$878,263
Open 2025 Filing

Operations Trend

Revenue Growth3rd percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$15M$10M$5.0M$0-$5.0MRevenue 2019: $1,651,317Expenses 2019: $793,116Net Income 2019: $858,2012019Revenue 2020: $1,378,559Expenses 2020: $2,523,777Net Income 2020: -$1,145,2182020Revenue 2021: $6,315,115Expenses 2021: $3,437,340Net Income 2021: $2,877,7752021Revenue 2022: $10,088,358Expenses 2022: $7,525,582Net Income 2022: $2,562,7762022Revenue 2023: $4,052,083Expenses 2023: $7,169,297Net Income 2023: -$3,117,2142023Revenue 2024: $5,261,094Expenses 2024: $4,585,599Net Income 2024: $675,4952024Revenue 2025: $3,391,971Expenses 2025: $5,200,523Net Income 2025: -$1,808,5522025

Highlighted filing

2025

Revenue$3,391,971
Expenses$5,200,523
Net Income-$1,808,552
Open 2025 Filing
Jump To
Filing Snapshot
Filing Period
Apr 1, 2024 to Mar 31, 2025
Signed
Feb 11, 2026
Return Version
2024v5.5
Gross Receipts
$3,391,971
Mission and Program Overview

Mission

The connected commerce council (3c) is a non-profit membership organization with a mission to promote small businesses' access to essential digital technologies and tools.

The connected commerce council (3c) is a non-profit membership organization with a mission to promote small businesses' access to essential digital technologies and tools. 3c provides small businesses with access to the market's most effective digital tools available, provides coaching to optimize growth and efficiency, and works to cultivate a policy environment that considers and respects the interests of today's small businesses.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$1,418,920$938,717▼ $480,203
Rtn Earn Endowment Incm Other Fnds$2,686,815$878,263▼ $1,808,552
Accounts Receivable$1,400,000$37,000▼ $1,363,000
Pd in Cap Srpls Land Bldg Eqp Fund$0$0→ $0
Cap Stk Tr Prin Current Funds$0$0→ $0
Total Assets$2,818,920$975,717▼ $1,843,203
Liabilities
Accounts Payable and Accrued Expenses$132,105$97,454▼ $34,651
Total Liabilities$132,105$97,454▼ $34,651
Net Assets / Fund Balance
Total Net Assets Fund Balance$2,686,815$878,263▼ $1,808,552
Total Liabilities and Net Assets / Fund Balance$2,818,920$975,717▼ $1,843,203
Compensation and Service Providers
Top Officer Pay97th percentile

Employees

NameTitleFull / Part TimeBaseTotal
Robert RetzlaffExecutive DirectorFT$400,000$400,000

Board Members and Trustees

NameTitle
Jacob WardChair
Marlene Romo FloresBoard Member
Mimi StriplinBoard Member
Salil GandhiBoard Member
Stella CrewseBoard Member
Andreea MateiTreasurer/board Member

Highest Paid Contractors

ContractorServicesLocationCompensation
Rxn GroupStrategic Marketing And Communications4301 50TH ST NW, Washington, DC 20016$2,898,644
The Majority Group LLCConsulting Services4580 W WHITE ASH DR, Meridian, ID 83646$605,909
Forward StrategiesStrategic Support296 INDIGO BAY CIRCLE, Mt Pleasant, SC 29464$572,897
Raconteur Creative LLCDigital Advertising1720 MONTELLO AVE NE, Washington, DC 20002$214,971
Jack Conway Consulting PllcConsulting Services13800 LAKE POINT CIRCLE, Louisville, KY 40223$133,827
Revenue and Support

Revenue Composition

Contributions and Grants
$3,340,673
Program Service Revenue
$0
Investment Income
$51,298
Other Revenue
$0
All Other Contributions
$3,340,673
Change in Net Assets
$-1,808,552
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$4,757,816
Salaries, Compensation, and Employee Benefits$442,707
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Other---$4,612,409
Current Officers, Directors, Trustees, and Key Employees---$400,000
Travel---$39,181
Other Employee Benefits---$23,075
Payroll Taxes---$19,632
Occupancy---$17,673
Insurance---$4,375
Office Expenses---$4,188
Fees for Services Accounting---$1,680
Fees for Services Legal---$920
Other Expenses---$901
All Other Expenses---$561
Advertising---$415
Total Functional Expenses$0$0$0$5,200,523
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Interested-Person Transactions

Interested PartyRelationshipDescriptionShared RevenueAmount
Forward Strategies LLCDirectorIndependent ContractorNo$572,897
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
Yes
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“The form 990 was provided for review by the president and the treasurer before the return was filed.”

Form 990, Part VI, Section B, Line 12

“During meetings, staff and/or board members are asked to report any conflict of interest that might have arisen.”

Form 990, Part VI, Section C, Line 18

“The organization makes all of it's public documents available upon request.”

Form 990, Part VI, Section C, Line 19

“The organization makes all of it's public documents available upon request.”

Filing and Contact Details

Filer

Filer Name
Connected Commerce Council
EIN
83-1013113
Phone
2027693003
Address
1701 RHODE ISLAND AVE NW, WASHINGTON, DC 20036

Signing Officer

Name
Robert Retzlaff
Title
Executive Director
Phone
2027693003
Signed
2026-02-11
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Robert Retzlaff
Formed
2018
Legal Domicile
Dc
Voting Board Members
7
Independent Board Members
7
Employees
1
Volunteers
0

Preparer

Firm
Lobel Cooper & Associates Pc
Address
6309 EXECUTIVE BLVD, NORTH BETHESDA, MD 20852
Preparer
Andrew S Cooper
Phone
3016377080
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 11G

“Consulting fees 4,609,780. Program/project expenses 2,629.”

Raw XML Appendix366 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusFilingOrganizationAmount00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusRelatedOrganizationsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompensationBasedOnRltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990FilingOrgAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990RltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompensationFlngOrgAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompRltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsFilingOrgAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsRltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationFilingOrgAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationRltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm0ROBERT RETZLAFF
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt0EXECUTIVE DIRECTOR
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationFilingOrgAmt0400000
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationRltdOrgsAmt00
IRS990ScheduleJ/SeverancePaymentInd00
IRS990ScheduleJ/SubstantiationRequiredInd01
IRS990ScheduleJ/SupplementalInformationDetail/ExplanationTxt0THE BOARD DETERMINED SALARY BASED ON SIMILAR COMPENSATION AT OTHER ORGANIZATIONS BASED ON THEIR FORM 990.
IRS990ScheduleJ/SupplementalInformationDetail/FormAndLineReferenceDesc0PART I, LINE 3
IRS990ScheduleJ/SupplementalNonqualRtrPlanInd00
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/NameOfInterested/PersonNm0FORWARD STRATEGIES LLC
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/RelationshipDescriptionTxt0DIRECTOR
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/SharingOfRevenuesInd00
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/TransactionAmt0572897
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/TransactionDesc0INDEPENDENT CONTRACTOR
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE FORM 990 WAS PROVIDED FOR REVIEW BY THE PRESIDENT AND THE TREASURER BEFORE THE RETURN WAS FILED.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1DURING MEETINGS, STAFF AND/OR BOARD MEMBERS ARE ASKED TO REPORT ANY CONFLICT OF INTEREST THAT MIGHT HAVE ARISEN.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE ORGANIZATION MAKES ALL OF IT'S PUBLIC DOCUMENTS AVAILABLE UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THE ORGANIZATION MAKES ALL OF IT'S PUBLIC DOCUMENTS AVAILABLE UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4CONSULTING FEES 4,609,780. PROGRAM/PROJECT EXPENSES 2,629.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION B, LINE 12
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART VI, SECTION C, LINE 18
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PART VI, SECTION C, LINE 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PART IX, LINE 11G
IRS990/SchoolOperatingInd00
IRS990/SignificantChangeInd00
IRS990/SignificantNewProgramSrvcInd00
IRS990/SubjectToExcsTaxNetInvstIncInd00
IRS990/SubjectToProxyTaxInd00
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TerminateOperationsInd00
IRS990/TotalAssetsBOYAmt02818920
IRS990/TotalAssetsEOYAmt0975717
IRS990/TotalAssetsGrp/BOYAmt02818920
IRS990/TotalAssetsGrp/EOYAmt0975717
IRS990/TotalCompGreaterThan150KInd01
IRS990/TotalContributionsAmt03340673
IRS990/TotalEmployeeCnt01
IRS990/TotalFunctionalExpensesGrp/TotalAmt05200523
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt0132105
IRS990/TotalLiabilitiesEOYAmt097454
IRS990/TotalLiabilitiesGrp/BOYAmt0132105
IRS990/TotalLiabilitiesGrp/EOYAmt097454
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt02686815
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0878263
IRS990/TotalOtherCompensationAmt00
IRS990/TotalReportableCompFromOrgAmt0400000
IRS990/TotalRevenueGrp/ExclusionAmt051298
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt00
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt03391971
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotalVolunteersCnt00
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt02818920
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0975717
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TravelGrp/TotalAmt039181
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd00
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt01701 RHODE ISLAND AVE NW
IRS990/USAddress/CityNm0WASHINGTON
IRS990/USAddress/StateAbbreviationCd0DC
IRS990/USAddress/ZIPCd020036
IRS990/VotingMembersGoverningBodyCnt07
IRS990/VotingMembersIndependentCnt07
IRS990/WebsiteAddressTxt0CONNECTEDCOUNCIL.ORG
IRS990/WhistleblowerPolicyInd01
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0ROBERT RETZLAFF
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0EXECUTIVE DIRECTOR
ReturnHeader/BusinessOfficerGrp/PhoneNum02027693003
ReturnHeader/BusinessOfficerGrp/SignatureDt02026-02-11
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0CONNECTED COMMERCE COUNCIL
ReturnHeader/Filer/BusinessNameControlTxt0CONN
ReturnHeader/Filer/EIN0831013113
ReturnHeader/Filer/PhoneNum02027693003
ReturnHeader/Filer/USAddress/AddressLine1Txt01701 RHODE ISLAND AVE NW
ReturnHeader/Filer/USAddress/CityNm0WASHINGTON
ReturnHeader/Filer/USAddress/StateAbbreviationCd0DC
ReturnHeader/Filer/USAddress/ZIPCd020036
ReturnHeader/IRSResponsiblePrtyInfoCurrInd01
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0462736821
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0LOBEL COOPER & ASSOCIATES PC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt06309 EXECUTIVE BLVD
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0NORTH BETHESDA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0MD
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd020852
ReturnHeader/PreparerPersonGrp/PhoneNum03016377080
ReturnHeader/PreparerPersonGrp/PreparationDt02026-02-11
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0ANDREW S COOPER
ReturnHeader/ReturnTs02026-02-11T12:46:50-06:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-04-01
ReturnHeader/TaxPeriodEndDt02025-03-31
ReturnHeader/TaxYr02024

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2025 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$975,717
Liabilities
$97,454
Net assets
$878,263
Revenue
$3,391,971
Expenses
$5,200,523
Net income
-$1,808,552
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$0.98$0.10$0.88$3.39$5.20$1.81
2024XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.82$0.13$2.69$5.26$4.59$0.68
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$3.20$1.19$2.01$4.05$7.17$3.12
2022Facts available. Structured filing facts are available, but richer extracted sections are limited.$6.12$0.99$5.13$10.1$7.53$2.56
2021Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.67$0.08$2.59$6.32$3.44$2.88
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.86$1.15$0.29$1.38$2.52$1.15
2019Summary only. Only limited summary data is available for this year.$0.89$0.04$0.86$1.65$0.79$0.86