Civic Intelligence

Connected Commerce Council

990 • Fiscal year 2022 • EIN 83-1013113

Apr 01, 2021 to Mar 31, 2022 • Filed on Feb 14, 2023

Organization ProfileCONNECTEDCOUNCIL.ORG
1701 Rhode Island Ave NWWashington, DC 20036

(202) 769-3003

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

37th percentile

0.16x

Higher debt load relative to assets than 37% of similar nonprofits.

2022 filings • 501(c)6 • $10M-$25M nonprofits • Source year 2022

Liabilities / Revenue

15th percentile

0.10x

Higher debt load relative to revenue than 15% of similar nonprofits.

2022 filings • 501(c)6 • $10M-$25M nonprofits • Source year 2022

Net Margin

85th percentile

25%

Higher net margin than 85% of similar nonprofits.

2022 filings • 501(c)6 • $10M-$25M nonprofits • Source year 2022

Top Officer Pay

22nd percentile

$231,250

Higher top officer pay than 22% of similar nonprofits.

Top officer pay equals 2.3% of source-year revenue.

2022 filings • 501(c)6 • $10M-$25M nonprofits • Source year 2022

Asset Growth

98th percentile

129%

Faster asset growth than 98% of similar nonprofits.

2022 filings • 501(c)6 • $10M-$25M nonprofits • Annualized from 2021 to 2022

Revenue Growth

89th percentile

60%

Faster revenue growth than 89% of similar nonprofits.

2022 filings • 501(c)6 • $10M-$25M nonprofits • Annualized from 2021 to 2022

Balance Sheet
Liabilities / Assets37th percentile

Assets

Up

$6,117,946

Up $3,450,942 (+129%) from 2021

Net Assets

Up

$5,128,534

Up $2,537,776 (+98%) from 2021

Liabilities

Up

$989,412

Up $913,166 (+1198%) from 2021

Revenue And Expenses
Liabilities / Revenue15th percentileNet Margin85th percentile

Revenue

Up

$10,088,358

Up $3,773,243 (+60%) from 2021

Expenses

Up

$7,525,582

Up $4,088,242 (+119%) from 2021

Net Income

Down

$2,562,776

Down $314,999 (-11%) from 2021

Historical Trend

Balance Sheet Trend

Asset Growth98th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$8.0M$6.0M$4.0M$2.0M$0-$2.0MAssets 2019: $894,948Liabilities 2019: $36,747Net Assets 2019: $858,2012019Assets 2020: $858,319Liabilities 2020: $1,145,336Net Assets 2020: -$287,0172020Assets 2021: $2,667,004Liabilities 2021: $76,246Net Assets 2021: $2,590,7582021Assets 2022: $6,117,946Liabilities 2022: $989,412Net Assets 2022: $5,128,5342022Assets 2023: $3,199,687Liabilities 2023: $1,188,367Net Assets 2023: $2,011,3202023Assets 2024: $2,818,920Liabilities 2024: $132,105Net Assets 2024: $2,686,8152024Assets 2025: $975,717Liabilities 2025: $97,454Net Assets 2025: $878,2632025

Highlighted filing

2022

Assets$6,117,946
Liabilities$989,412
Net Assets$5,128,534
Open 2022 Filing

Operations Trend

Revenue Growth89th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$15M$10M$5.0M$0-$5.0MRevenue 2019: $1,651,317Expenses 2019: $793,116Net Income 2019: $858,2012019Revenue 2020: $1,378,559Expenses 2020: $2,523,777Net Income 2020: -$1,145,2182020Revenue 2021: $6,315,115Expenses 2021: $3,437,340Net Income 2021: $2,877,7752021Revenue 2022: $10,088,358Expenses 2022: $7,525,582Net Income 2022: $2,562,7762022Revenue 2023: $4,052,083Expenses 2023: $7,169,297Net Income 2023: -$3,117,2142023Revenue 2024: $5,261,094Expenses 2024: $4,585,599Net Income 2024: $675,4952024Revenue 2025: $3,391,971Expenses 2025: $5,200,523Net Income 2025: -$1,808,5522025

Highlighted filing

2022

Revenue$10,088,358
Expenses$7,525,582
Net Income$2,562,776
Open 2022 Filing
Jump To
Filing Snapshot
Filing Period
Apr 1, 2021 to Mar 31, 2022
Signed
Feb 14, 2023
Return Version
2021v4.2
Gross Receipts
$10,088,358
Mission and Program Overview

Mission

The connected commerce council (3c) is a non-profit membership organization with a mission to promote small businesses' access to essential digital technologies and tools.

The connected commerce council (3c) is a non-profit membership organization with a mission to promote small businesses' access to essential digital technologies and tools. 3c provides small businesses with access to the market's most effective digital tools available, provides coaching to optimize growth and efficiency, and works to cultivate a policy environment that considers and respects the interests of today's small businesses.

Balance Sheet Detail
LineBeginningEndChange
Assets
Rtn Earn Endowment Incm Other Fnds$2,565,758$5,128,534▲ $2,562,776
Cash and Non-Interest-Bearing Accounts$807,004$4,177,946▲ $3,370,942
Accounts Receivable$1,860,000$1,940,000▲ $80,000
Pd in Cap Srpls Land Bldg Eqp Fund$0$0→ $0
Cap Stk Tr Prin Current Funds$0$0→ $0
Total Assets$2,667,004$6,117,946▲ $3,450,942
Liabilities
Accounts Payable and Accrued Expenses$101,246$989,412▲ $888,166
Total Liabilities$101,246$989,412▲ $888,166
Net Assets / Fund Balance
Total Net Assets Fund Balance$2,565,758$5,128,534▲ $2,562,776
Total Liabilities and Net Assets / Fund Balance$2,667,004$6,117,946▲ $3,450,942
Compensation and Service Providers
Top Officer Pay22nd percentile

Employees

NameTitleFull / Part TimeBaseTotal
Robert RetzlaffExecutive DirectorFT$231,250$231,250
Jacob WardChairFT$131,250$131,250

Board Members and Trustees

NameTitle
Marlene Romo FloresBoard Member
Mimi StriplinBoard Member
Salil GandhiBoard Member
Stella CrewseBoard Member
Andreea MateiTreasurer/board Member

Highest Paid Contractors

ContractorServicesLocationCompensation
Catalyst ResearchResearch4301 50TH ST NW, Washington, DC 20016$2,797,257
Alaris PartnersStrategic Communications/public Relation6004 HENNING ST, Bethesda, MD 20817$795,576
Forward StrategiesStrategic Support296 INDIGO BAY CIRCLE, Mt Pleasant, SC 29464$685,000
Fp1 Digital LLCDigital Advertising1826 JEFFERSON PL NW, Washington, DC 20036$675,000
Plus CommunicationsStrategic Marketing And Communications3001 WASHINGTON BLVD, Arlington, VA 22201$519,234
Revenue and Support

Revenue Composition

Contributions and Grants
$10,088,250
Program Service Revenue
$0
Investment Income
$108
Other Revenue
$0
All Other Contributions
$10,088,250
Change in Net Assets
$2,562,776
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$7,067,891
Salaries, Compensation, and Employee Benefits$457,691
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Other---$5,959,306
Advertising---$1,004,053
Current Officers, Directors, Trustees, and Key Employees---$362,500
Other Salaries and Wages---$38,315
Other Employee Benefits---$34,471
Payroll Taxes---$22,405
Occupancy---$11,159
Information Technology---$8,806
Insurance---$8,187
Conferences and Meetings---$5,604
Fees for Services Legal---$4,074
Travel---$2,590
Office Expenses---$1,844
Other Expenses---$1,064
All Other Expenses---$1,050
Total Functional Expenses$0$0$0$7,525,582
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Interested-Person Transactions

Interested PartyRelationshipDescriptionShared RevenueAmount
Forward Strategies LLCDirectorIndependent ContractorNo$685,000
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
Yes
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“The form 990 was provided for review by the president and the treasurer before the return was filed.”

Form 990, Part VI, Section B, Line 12

“During meetings, staff and/or board members are asked to report any conflict of interest that might have arisen.”

Form 990, Part VI, Section C, Line 18

“The organization makes all of it's public documents available upon request.”

Form 990, Part VI, Section C, Line 19

“The organization makes all of it's public documents available upon request.”

Filing and Contact Details

Filer

Filer Name
Connected Commerce Council
EIN
83-1013113
Phone
2027693003
Address
1701 RHODE ISLAND AVE NW, WASHINGTON, DC 20036

Signing Officer

Name
Robert Retzlaff
Title
Executive Director
Phone
2027693003
Signed
2023-02-14
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Robert Retzlaff
Formed
2018
Legal Domicile
Dc
Voting Board Members
7
Independent Board Members
7
Employees
4
Volunteers
0

Preparer

Firm
Lobel Cooper & Associates Pc
Address
6309 EXECUTIVE BLVD, NORTH BETHESDA, MD 20852
Preparer
Andrew S Cooper
Phone
3016377080
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 11G

“Consulting fees 2,693,844. Program/project expenses 2,520,962. Logistics and operations 744,500.”

Raw XML Appendix368 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/ScheduleJRequiredInd01
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IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusFilingOrganizationAmount00
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IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationRltdOrgsAmt00
IRS990ScheduleJ/SeverancePaymentInd00
IRS990ScheduleJ/SupplementalNonqualRtrPlanInd00
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/NameOfInterested/PersonNm0FORWARD STRATEGIES LLC
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/RelationshipDescriptionTxt0DIRECTOR
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/SharingOfRevenuesInd00
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/TransactionAmt0685000
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IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE FORM 990 WAS PROVIDED FOR REVIEW BY THE PRESIDENT AND THE TREASURER BEFORE THE RETURN WAS FILED.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1DURING MEETINGS, STAFF AND/OR BOARD MEMBERS ARE ASKED TO REPORT ANY CONFLICT OF INTEREST THAT MIGHT HAVE ARISEN.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE ORGANIZATION MAKES ALL OF IT'S PUBLIC DOCUMENTS AVAILABLE UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THE ORGANIZATION MAKES ALL OF IT'S PUBLIC DOCUMENTS AVAILABLE UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4CONSULTING FEES 2,693,844. PROGRAM/PROJECT EXPENSES 2,520,962. LOGISTICS AND OPERATIONS 744,500.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION B, LINE 12
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART VI, SECTION C, LINE 18
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PART VI, SECTION C, LINE 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PART IX, LINE 11G
IRS990/SchoolOperatingInd00
IRS990/SignificantChangeInd00
IRS990/SignificantNewProgramSrvcInd00
IRS990/SubjectToExcsTaxNetInvstIncInd00
IRS990/SubjectToProxyTaxInd00
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TerminateOperationsInd00
IRS990/TotalAssetsBOYAmt02667004
IRS990/TotalAssetsEOYAmt06117946
IRS990/TotalAssetsGrp/BOYAmt02667004
IRS990/TotalAssetsGrp/EOYAmt06117946
IRS990/TotalCompGreaterThan150KInd01
IRS990/TotalContributionsAmt010088250
IRS990/TotalEmployeeCnt04
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IRS990/TotalGrossUBIAmt00
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IRS990/TotalLiabilitiesEOYAmt0989412
IRS990/TotalLiabilitiesGrp/BOYAmt0101246
IRS990/TotalLiabilitiesGrp/EOYAmt0989412
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt02565758
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IRS990/TravelGrp/TotalAmt02590
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IRS990/USAddress/AddressLine1Txt01701 RHODE ISLAND AVE NW
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IRS990/USAddress/ZIPCd020036
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IRS990/VotingMembersIndependentCnt07
IRS990/WebsiteAddressTxt0CONNECTEDCOUNCIL.ORG
IRS990/WhistleblowerPolicyInd01
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ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/IdentityAssuranceLevelCd0IAL1
ReturnHeader/AdditionalFilerInformation/TrustedCustomerGrp/TrustedCustomerCd03
ReturnHeader/BuildTS02023-03-07 01:45:13Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01
ReturnHeader/BusinessOfficerGrp/PersonNm0ROBERT RETZLAFF
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0EXECUTIVE DIRECTOR
ReturnHeader/BusinessOfficerGrp/PhoneNum02027693003
ReturnHeader/BusinessOfficerGrp/SignatureDt02023-02-14
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ReturnHeader/Filer/BusinessNameControlTxt0CONN
ReturnHeader/Filer/EIN0831013113
ReturnHeader/Filer/PhoneNum02027693003
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ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0LOBEL COOPER & ASSOCIATES PC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt06309 EXECUTIVE BLVD
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0NORTH BETHESDA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0MD
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd020852
ReturnHeader/PreparerPersonGrp/PhoneNum03016377080
ReturnHeader/PreparerPersonGrp/PreparationDt02023-02-14
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0ANDREW S COOPER
ReturnHeader/ReturnTs02023-02-14T09:44:42-06:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonFirstNm0ROBERT
ReturnHeader/SigningOfficerGrp/PersonFullName/PersonLastNm0RETZLAFF
ReturnHeader/TaxPeriodBeginDt02021-04-01
ReturnHeader/TaxPeriodEndDt02022-03-31
ReturnHeader/TaxYr02021

Document Assets

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Filings

Displayed year

2022 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$6,117,946
Liabilities
$989,412
Net assets
$5,128,534
Revenue
$10,088,358
Expenses
$7,525,582
Net income
$2,562,776
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.98$0.10$0.88$3.39$5.20$1.81
2024XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.82$0.13$2.69$5.26$4.59$0.68
2023XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$3.20$1.19$2.01$4.05$7.17$3.12
2022Detailed filing. Detailed filing data is available for this year.$6.12$0.99$5.13$10.1$7.53$2.56
2021Facts available. Structured filing facts are available, but richer extracted sections are limited.$2.67$0.08$2.59$6.32$3.44$2.88
2020XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.86$1.15$0.29$1.38$2.52$1.15
2019Summary only. Only limited summary data is available for this year.$0.89$0.04$0.86$1.65$0.79$0.86