Civic Intelligence

Luray Downtown Initiative Inc

EIN 83-0391791 • 501(c)3 • Luray, VA

Profile

Partnered with town, local businesses and residents to revitalize the downtown area and promote economic development by employing staff and maintaining an office to advertise and promote community events and public relations.

18 Cambell StreetLuray, VA 22835

luraydowntown.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

79th percentile

0.12x

Higher debt load relative to assets than 79% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Liabilities / Revenue

85th percentile

0.16x

Higher debt load relative to revenue than 85% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Net Margin

88th percentile

44%

Higher net margin than 88% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Top Officer Pay

90th percentile

$14,630

Higher top officer pay than 90% of similar nonprofits.

Top officer pay equals 28.8% of source-year revenue.

501(c)3 • <$500k nonprofits • Source year 2024

Asset Growth

79th percentile

25%

Faster asset growth than 79% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2023 to 2024

Revenue Growth

100th percentile

14023%

Faster revenue growth than 100% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets79th percentile

Assets

Up

$71,254

Up $14,087 (+25%) from 2023

Liabilities

Flat

$8,312

Flat from 2023

Net Assets

Up

$62,942

Up $14,087 (+29%) from 2023

Operations
Liabilities / Revenue85th percentileNet Margin88th percentile

Revenue

Up

$50,844

Up $50,484 (+14023%) from 2023

Expenses

Up

$28,590

Up $12,291 (+75%) from 2023

Net Income

Up

$22,254

Up $38,193 (+240%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth79th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$100K$50K$0Assets 2011: $58,972Liabilities 2011: $1,5122011Assets 2012: $62,786Liabilities 2012: $2,9752012Assets 2013: $18,970Liabilities 2013: $3,3132013Assets 2014: $11,531Liabilities 2014: $2,389Net Assets 2014: $9,1422014Assets 2015: $39,668Net Assets 2015: $39,6682015Assets 2016: $28,231Liabilities 2016: $02016Assets 2017: $32,513Liabilities 2017: $2,322Net Assets 2017: $30,1912017Assets 2018: $56,484Liabilities 2018: $443Net Assets 2018: $56,0412018Assets 2019: $66,920Liabilities 2019: $1,588Net Assets 2019: $65,3322019Assets 2020: $86,360Liabilities 2020: $8,522Net Assets 2020: $77,8382020Assets 2022: $73,106Liabilities 2022: $8,312Net Assets 2022: $64,7942022Assets 2023: $57,167Liabilities 2023: $8,312Net Assets 2023: $48,8552023Assets 2024: $71,254Liabilities 2024: $8,312Net Assets 2024: $62,9422024

Highlighted filing

2024

Assets$71,254
Liabilities$8,312
Net Assets$62,942
Open 2024 Filing

Operations Trend

Revenue Growth100th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$150K$100K$50K$0-$50KRevenue 2011: $74,927Expenses 2011: $55,846Net Income 2011: $19,0812011Revenue 2012: $99,649Expenses 2012: $97,298Net Income 2012: $2,3512012Revenue 2013: $52,466Expenses 2013: $95,465Net Income 2013: -$42,9992013Revenue 2014: $95,806Expenses 2014: $103,476Net Income 2014: -$7,6702014Revenue 2015: $68,377Expenses 2015: $37,851Net Income 2015: $30,5262015Revenue 2016: $9,540Expenses 2016: $20,977Net Income 2016: -$11,4372016Revenue 2017: $52,201Expenses 2017: $57,249Net Income 2017: -$5,0482017Revenue 2018: $72,076Expenses 2018: $46,226Net Income 2018: $25,8502018Revenue 2019: $83,731Expenses 2019: $74,440Net Income 2019: $9,2912019Revenue 2020: $80,602Expenses 2020: $68,093Net Income 2020: $12,5092020Revenue 2022: $38,191Expenses 2022: $39,706Net Income 2022: -$1,5152022Revenue 2023: $360Expenses 2023: $16,299Net Income 2023: -$15,9392023Revenue 2024: $50,844Expenses 2024: $28,590Net Income 2024: $22,2542024

Highlighted filing

2024

Revenue$50,844
Expenses$28,590
Net Income$22,254
Open 2024 Filing

Filings

Most recent year

2024 • Form 990EZDetailed filing. Detailed filing data is available for this year.

Open filing
Assets
$71,254
Liabilities
$8,312
Net assets
$62,942
Revenue
$50,844
Expenses
$28,590
Net income
$22,254
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.71$0.08$0.63$0.51$0.29$0.22
2023Detailed filing. Detailed filing data is available for this year.$0.57$0.08$0.49$0.00$0.16$0.16
2022Detailed filing. Detailed filing data is available for this year.$0.73$0.08$0.65$0.38$0.40$0.02
2020Detailed filing. Detailed filing data is available for this year.$0.86$0.09$0.78$0.81$0.68$0.13
2019Detailed filing. Detailed filing data is available for this year.$0.67$0.02$0.65$0.84$0.74$0.09
2018Detailed filing. Detailed filing data is available for this year.$0.56$0.00$0.56$0.72$0.46$0.26
2017Detailed filing. Detailed filing data is available for this year.$0.33$0.02$0.30$0.52$0.57$0.05
2016Summary only. Only limited summary data is available for this year.$0.28$0.00$0.10$0.21$0.11
2015Detailed filing. Detailed filing data is available for this year.$0.40$0.40$0.68$0.38$0.31
2014Detailed filing. Detailed filing data is available for this year.$0.12$0.02$0.09$0.96$1.03$0.08
2013Summary only. Only limited summary data is available for this year.$0.19$0.03$0.52$0.95$0.43
2012Summary only. Only limited summary data is available for this year.$0.63$0.03$1.00$0.97$0.02
2011Summary only. Only limited summary data is available for this year.$0.59$0.02$0.75$0.56$0.19
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jul 1, 2023 to Jun 30, 2024
Signed
May 12, 2025
Return Version
2023v6.0
Gross Receipts
$50,844
Mission and Program Overview

Mission

To serve as an adjunct to the town of luray, va government in promoting downtown revitaliazation through economic development and promotion of tourism

Partnered with town, local businesses and residents to revitalize the downtown area and promote economic development by employing staff and maintaining an office to advertise and promote community events and public relations.

Program Services

DescriptionGrantsExpenses
REVITALIZED THE DOWNTOWN AREA OF THE TOWN OF LURAY-$28,590
Compensation and Service Providers
Top Officer Pay90th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
JACKIE WOODProgram Dire-$14,630-$14,630
PAULA KIBLERPresident-$0--
SHERRI HALEYTreasurer-$0--
LAUREN CANADAYSecretary-$0--
MARLISE LEEBoard Member-$0--
ERIN CLARKBoard Member-$0--
CATHIE MIRANDABoard Member-$0--
LYNETTE SHENKBoard Member-$0--
Filing and Contact Details

Filer

Filer Name
Luray Downtown Initiative
EIN
83-0391791
Phone
5407437700
Address
18 CAMBELL STREET, LURAY, VA 22835

Signing Officer

Name
Sherri Haley
Title
Treasurer
Phone
5407437700
Signed
2025-05-12

Preparer

Firm
Robinson Farmer Cox Associates
Address
530 WESTFIELD RD, CHARLOTTESVILLE, VA 22901-1726
Preparer
Michael E Lupton
Phone
4349738314
Supplemental Narrative

Additional Explanations

Form 990-ez, Part I, Line 16

“Expenses information technology 770 other expenses 60 total 830”

Form 990-ez, Part I, Line 20

“Prior period transactions -8,167 other decrease in net assets is related to transactions from a prior year not reflected on the prior year 990.”

Form 990-ez, Part II, Line 26

“Other liabilities 8,312 8,312”

Form 990-ez, Part III

“Partnered with town, local businesses and residents to revitalize the downtown area and promote economic development by employing staff and maintaining an office to advertise and promote community events and public relations.”

Raw XML Appendix148 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
IRS990EZ/ActivitiesNotPreviouslyRptInd0false
IRS990EZ/BooksInCareOfDetail/PersonNm0JACKIE WOOD
IRS990EZ/BooksInCareOfDetail/PhoneNum05407437700
IRS990EZ/BooksInCareOfDetail/USAddress/AddressLine1Txt0989 KIBLER HILL RD
IRS990EZ/BooksInCareOfDetail/USAddress/CityNm0LURAY
IRS990EZ/BooksInCareOfDetail/USAddress/StateAbbreviationCd0VA
IRS990EZ/BooksInCareOfDetail/USAddress/ZIPCd022835
IRS990EZ/CashSavingsAndInvestmentsGrp/BOYAmt057167
IRS990EZ/CashSavingsAndInvestmentsGrp/EOYAmt071254
IRS990EZ/ChgMadeToOrgnzngDocNotRptInd0false
IRS990EZ/ContributionsGiftsGrantsEtcAmt050803
IRS990EZ/DonorAdvisedFndsInd0false
IRS990EZ/EngagedInExcessBenefitTransInd0false
IRS990EZ/ExcessOrDeficitForYearAmt022254
IRS990EZ/FeesAndOtherPymtToIndCntrctAmt011390
IRS990EZ/FiledScheduleAInd0true
IRS990EZ/ForeignFinancialAccountInd0false
IRS990EZ/ForeignOfficeInd0false
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IRS990EZ/Form990TotalAssetsGrp/BOYAmt057167
IRS990EZ/Form990TotalAssetsGrp/EOYAmt071254
IRS990EZ/GrossReceiptsAmt050844
IRS990EZ/InfoInScheduleOPartIIIInd0X
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IRS990EZ/InfoInScheduleOPartIInd0X
IRS990EZ/InvestmentIncomeAmt041
IRS990EZ/LobbyingActivitiesInd0false
IRS990EZ/MadeLoansToFromOfficersInd0false
IRS990EZ/MethodOfAccountingCashInd0X
IRS990EZ/NetAssetsOrFundBalancesBOYAmt048855
IRS990EZ/NetAssetsOrFundBalancesEOYAmt062942
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IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt0000.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt1000.00
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IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt3000.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt4000.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt5000.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt6000.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt7000.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt10
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt20
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt30
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt40
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt50
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt60
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt714630
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm0PAULA KIBLER
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm1SHERRI HALEY
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm2LAUREN CANADAY
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm3MARLISE LEE
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm4ERIN CLARK
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm5CATHIE MIRANDA
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm6LYNETTE SHENK
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm7JACKIE WOOD
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt0PRESIDENT
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt1TREASURER
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt2SECRETARY
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt3BOARD MEMBER
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt4BOARD MEMBER
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt5BOARD MEMBER
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt6BOARD MEMBER
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt7PROGRAM DIRE
IRS990EZ/OperateHospitalInd0false
IRS990EZ/Organization501c3Ind0X
IRS990EZ/OrganizationDissolvedEtcInd0false
IRS990EZ/OrganizationHadUBIInd0false
IRS990EZ/OtherChangesInNetAssetsAmt0-8167
IRS990EZ/OtherExpensesTotalAmt0830
IRS990EZ/PartVIHghstPdCntrctProfSrvcTxt0NONE
IRS990EZ/PartVIOfCompOfHghstPdEmplTxt0NONE
IRS990EZ/PoliticalCampaignActyInd0false
IRS990EZ/PrimaryExemptPurposeTxt0PARTNERED WITH TOWN, LOCAL BUSINESSES AND RESIDENTS TO REVITALIZE THE DOWNTOWN AREA AND PROMOTE ECONOMIC DEVELOPMENT BY EMPLOYING STAFF AND MAINTAINING AN OFFICE TO ADVERTISE AND PROMOTE COMMUNITY EVENTS AND PUBLIC RELATIONS.
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt0REVITALIZED THE DOWNTOWN AREA OF THE TOWN OF LURAY
IRS990EZ/ProgramSrvcAccomplishmentGrp/ProgramServiceExpensesAmt028590
IRS990EZ/ProhibitedTaxShelterTransInd0false
IRS990EZ/RelatedOrganizationCtrlEntInd0false
IRS990EZ/SalariesOtherCompEmplBnftAmt016370
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IRS990EZ/SumOfTotalLiabilitiesGrp/BOYAmt08312
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IRS990EZ/TanningServicesProvidedInd0false
IRS990EZ/TotalExpensesAmt028590
IRS990EZ/TotalProgramServiceExpensesAmt028590
IRS990EZ/TotalRevenueAmt050844
IRS990EZ/TransactionWithControlEntInd0false
IRS990EZ/TrnsfrExmptNonChrtblRltdOrgInd0false
IRS990EZ/TypeOfOrganizationCorpInd0X
IRS990EZ/WebsiteAddressTxt0LURAYDOWNTOWN.COM
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearAmt050803
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus1YearAmt0360
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus2YearsAmt037040
IRS990ScheduleA/GiftsGrantsContriRcvd170Grp/CurrentTaxYearMinus3YearsAmt078715
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IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt0232133
IRS990ScheduleA/TotalSupportAmt0232133
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0EXPENSES INFORMATION TECHNOLOGY 770 OTHER EXPENSES 60 TOTAL 830
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1PRIOR PERIOD TRANSACTIONS -8,167 OTHER DECREASE IN NET ASSETS IS RELATED TO TRANSACTIONS FROM A PRIOR YEAR NOT REFLECTED ON THE PRIOR YEAR 990.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2OTHER LIABILITIES 8,312 8,312
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3PARTNERED WITH TOWN, LOCAL BUSINESSES AND RESIDENTS TO REVITALIZE THE DOWNTOWN AREA AND PROMOTE ECONOMIC DEVELOPMENT BY EMPLOYING STAFF AND MAINTAINING AN OFFICE TO ADVERTISE AND PROMOTE COMMUNITY EVENTS AND PUBLIC RELATIONS.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990-EZ, PART I, LINE 16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990-EZ, PART I, LINE 20
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990-EZ, PART II, LINE 26
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990-EZ, PART III
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/PersonNm0SHERRI HALEY
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0TREASURER
ReturnHeader/BusinessOfficerGrp/PhoneNum05407437700
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-05-12
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0LURAY DOWNTOWN INITIATIVE
ReturnHeader/Filer/BusinessNameControlTxt0LURA
ReturnHeader/Filer/EIN0830391791
ReturnHeader/Filer/PhoneNum05407437700
ReturnHeader/Filer/USAddress/AddressLine1Txt018 CAMBELL STREET
ReturnHeader/Filer/USAddress/CityNm0LURAY
ReturnHeader/Filer/USAddress/StateAbbreviationCd0VA
ReturnHeader/Filer/USAddress/ZIPCd022835
ReturnHeader/IRSResponsiblePrtyInfoCurrInd0true
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0541896113
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0ROBINSON FARMER COX ASSOCIATES
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0530 WESTFIELD RD
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0CHARLOTTESVILLE
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0VA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd0229011726
ReturnHeader/PreparerPersonGrp/PhoneNum04349738314
ReturnHeader/PreparerPersonGrp/PreparationDt02025-05-12
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0MICHAEL E LUPTON
ReturnHeader/ReturnTs02025-05-14T10:09:34-04:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/TaxPeriodBeginDt02023-07-01
ReturnHeader/TaxPeriodEndDt02024-06-30
ReturnHeader/TaxYr02023

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