Civic Intelligence

Potential Energy Coalition Inc.

990 • Fiscal year 2021 • EIN 82-4652837

Jan 01, 2021 to Dec 31, 2021 • Filed on Nov 04, 2022

Organization Profilepotentialenergycoalition.org
477 Madison Avenue Suite 600New York, NY 10022

(347) 647-1072

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

30th percentile

0.05x

Higher debt load relative to assets than 30% of similar nonprofits.

2021 filings • 501(c)3 • $10M-$25M nonprofits • Source year 2021

Liabilities / Revenue

13th percentile

0.02x

Higher debt load relative to revenue than 13% of similar nonprofits.

2021 filings • 501(c)3 • $10M-$25M nonprofits • Source year 2021

Net Margin

82nd percentile

41%

Higher net margin than 82% of similar nonprofits.

2021 filings • 501(c)3 • $10M-$25M nonprofits • Source year 2021

Top Officer Pay

14th percentile

$0

Higher top officer pay than 14% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2021 filings • 501(c)3 • $10M-$25M nonprofits • Source year 2021

Asset Growth

99th percentile

293%

Faster asset growth than 99% of similar nonprofits.

2021 filings • 501(c)3 • $10M-$25M nonprofits • Annualized from 2020 to 2021

Revenue Growth

99th percentile

789%

Faster revenue growth than 99% of similar nonprofits.

2021 filings • 501(c)3 • $10M-$25M nonprofits • Annualized from 2020 to 2021

Balance Sheet
Liabilities / Assets30th percentile

Assets

Up

$8,519,983

Up $6,350,300 (+293%) from 2020

Net Assets

Up

$8,099,716

Up $7,913,626 (+4253%) from 2020

Liabilities

Down

$420,267

Down $1,563,326 (-79%) from 2020

Revenue And Expenses
Liabilities / Revenue13th percentileNet Margin82nd percentile

Revenue

Up

$19,323,917

Up $17,151,084 (+789%) from 2020

Expenses

Up

$11,410,291

Up $9,484,554 (+493%) from 2020

Net Income

Up

$7,913,626

Up $7,666,530 (+3103%) from 2020

Historical Trend

Balance Sheet Trend

Asset Growth99th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$30M$20M$10M$0Assets 2020: $2,169,683Liabilities 2020: $1,983,593Net Assets 2020: $186,0902020Assets 2021: $8,519,983Liabilities 2021: $420,267Net Assets 2021: $8,099,7162021Assets 2022: $25,978,659Liabilities 2022: $875,539Net Assets 2022: $25,103,1202022Assets 2023: $29,777,090Liabilities 2023: $798,692Net Assets 2023: $28,978,3982023Assets 2024: $25,924,841Liabilities 2024: $5,537,232Net Assets 2024: $20,387,6092024

Highlighted filing

2021

Assets$8,519,983
Liabilities$420,267
Net Assets$8,099,716
Open 2021 Filing

Operations Trend

Revenue Growth99th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$40M$20M$0-$20MRevenue 2020: $2,172,833Expenses 2020: $1,925,737Net Income 2020: $247,0962020Revenue 2021: $19,323,917Expenses 2021: $11,410,291Net Income 2021: $7,913,6262021Revenue 2022: $38,624,809Expenses 2022: $21,621,405Net Income 2022: $17,003,4042022Revenue 2023: $30,862,148Expenses 2023: $26,986,870Net Income 2023: $3,875,2782023Revenue 2024: $28,072,447Expenses 2024: $36,659,964Net Income 2024: -$8,587,5172024

Highlighted filing

2021

Revenue$19,323,917
Expenses$11,410,291
Net Income$7,913,626
Open 2021 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2021 to Dec 31, 2021
Signed
Nov 4, 2022
Return Version
2021v4.2
Gross Receipts
$19,323,917
Mission and Program Overview

Mission

Potential Energy Coalition, Inc. (the "Organization") was founded in 2018 to educate the public on climate change and clean energy in order to dramatically accelerate public response to the climate challenge. The Organization uses leading marketing, analytic and media skills to spread new narratives and engage the public to advocate for solutions.

POTENTIAL ENERGY'S MISSION IS TO EDUCATE the PUBLIC REGARDING CLIMATE CHANGE THROUGH THE DEPLOYMENT of PUBLIC EDUCATION CAMPAIGNS.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$1,577,632$7,523,050▲ $5,945,418
Pledges and Grants Receivable$0$726,750▲ $726,750
Prepaid Expenses and Deferred Charges$592,051$220,183▼ $371,868
Loans From Officers Directors$71,861$0▼ $71,861
Accounts Receivable$0$50,000▲ $50,000
Savings and Temporary Cash Investments$0$0→ $0
Other Notes and Loans Receivable, Net$0$0→ $0
Receivable From Disqualified Prsn$0$0→ $0
Receivables From Officers Etc$0$0→ $0
Investments Other Securities$0$0→ $0
Investments Program Related$0$0→ $0
Investments in Publicly Traded Securities$0$0→ $0
Land, Buildings, and Equipment, Net$0$0→ $0
Intangible Assets$0$0→ $0
Inventories for Sale or Use$0$0→ $0
Total Assets$2,169,683$8,519,983▲ $6,350,300
Other Assets Total$0$0→ $0
Liabilities
Deferred Revenue$1,577,167$0▼ $1,577,167
Accounts Payable and Accrued Expenses$334,565$420,267▲ $85,702
Grants Payable$0$0→ $0
Mortgage Notes Payable Secured by Investment Property$0$0→ $0
Unsecured Notes Loans Payable$0$0→ $0
Other Liabilities$0$0→ $0
Escrow Account Liability$0$0→ $0
Tax Exempt Bond Liabilities$0$0→ $0
Total Liabilities$1,983,593$420,267▼ $1,563,326
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$186,090$7,372,966▲ $7,186,876
Net Assets With Donor Restrictions$0$726,750▲ $726,750
Total Net Assets Fund Balance$186,090$8,099,716▲ $7,913,626
Total Liabilities and Net Assets / Fund Balance$2,169,683$8,519,983▲ $6,350,300
Compensation and Service Providers
Top Officer Pay14th percentile

Board Members and Trustees

NameTitle
Matthew FreemanBoard Member
Susan CanavariBoard Member
Daniel P SchragCo-founder & Board Member
John F Marshallco-founder & CEO
Julia P BurnsCOO/CFO and Treasurer
David WigderSecretary

Highest Paid Contractors

ContractorServicesLocationCompensation
Rising Tide InteractiveMedia1250 H Street NW Suite 200, Washington, DC 20005$6,040,152
Fenton Communications IncMedia630 9th Avenue Suite 910, New York, NY 10036$1,963,843
Intrvl LLCMedia Survey41 Schermerhorn Street NUM 1095, Brooklyn, NY 11201$433,133
TargetSmart Communications LLCAnalytics & Data1155 15th St NW Suite 1000, Washington, DC 20005$334,922
The Trade Desk IncMedia42 N Chestnut Street, Ventura, CA 93001$202,431
Revenue and Support

Revenue Composition

Contributions and Grants
$10,996,750
Program Service Revenue
$8,327,167
Investment Income
$0
Other Revenue
$0
All Other Contributions
$10,996,750
Change in Net Assets
$7,913,626

Audited Revenue Reconciliation

Revenue per Audited Statements
$19,323,917
Revenue Not Reported on Form 990
$9,228,886
Total Revenue per Audited Statements
$28,552,803
Total Revenue per Form 990
$19,323,917
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$11,410,291
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Other$132,000$100,100$0$232,100
Fees for Services Legal$0$83,666$0$83,666
Fees for Services Accounting$0$42,211$0$42,211
Insurance$0$21,226$0$21,226
Other Expenses$647,538$14,946$0$14,946
Travel$0$11,658$0$11,658
Total Functional Expenses$11,136,484$273,807$0$11,410,291

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$20,639,177
Expenses per Audited Statements$11,410,291
Total Expenses per Form 990$11,410,291
Expenses Not Reported on Form 990$9,228,886
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$0
Fundraising Gross Income$0
Gaming Direct Expenses$0
Gaming Gross Income$0
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Loans from Officers, Directors, Trustees, and Key Employees$71,861$0▼ $71,861
Receivables from Disqualified Persons$0$0→ $0
Receivables from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

PART 990, PART VI, SECTION B, LINE 11:

“a DRAFT OF FORM 990 IS SENT TO THE BOARD OF DIRECTORS FOR REVIEW AND APPROVAL prior to submission of the form.”

FORM 990, PART VI, SECTION B, LINE 12C:

“all BOARD MEMBERS ARE REQUESTED TO COMPLETE ANNUAL CERTIFICATIONS TO REPRESENT ADHERENCE TO THE CONFLICT OF INTEREST POLICY.”

FORM 990, PART VI, SECTION C, LINE 19:

“Form 990 is available upon request.”

FROM 990, PART VI, LINE 8B:

“No committees are formed yet.”

Filing and Contact Details

Filer

Filer Name
Potential Energy Coalition Inc
EIN
82-4652837
In Care Of
% JULIA P BURNS
Phone
3476471072
Address
477 Madison Avenue Suite 600, NEW YORK, NY 10022

Signing Officer

Name
John Marshall
Title
CEO
Phone
6175845528
Signed
2022-11-04
Discuss with paid preparer
Yes

Organization Details

Principal Officer
John Marshall
Formed
2018
Legal Domicile
De
Voting Board Members
4
Independent Board Members
3
Employees
0
Volunteers
0

Preparer

Firm
Withumsmithbrown Pc
Address
1411 BROADWAY 9TH FLOOR, NEW YORK, NY 10018
Preparer
Catherine Bendall CPA
Phone
2127519100
Supplemental Narrative

Additional Explanations

FROM 990, PART XII, LINE 2C:

“The board of directors assumes responsibility for the oversight of the audit.”

Financial Statement Notes

PART X, LINE 2:

“The organization believes that it has appropriate support for any tax positions taken, and as such, does not have any uncertain tax positions.”

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IRS990/MissionDesc0Potential Energy Coalition, Inc. (the "Organization") was founded in 2018 to educate the public on climate change and clean energy in order to dramatically accelerate public response to the climate challenge. The Organization uses leading marketing, analytic and media skills to spread new narratives and engage the public to advocate for solutions.
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IRS990/ProgSrvcAccomActy2Grp/Desc0KNOWLEDGE: THE ORGANIZATION CONDUCTS RESEARCH TO DETERMINE THE MOST EFFECTIVE APPROACHES TO EDUCATE THE PUBLIC ON CLEAN ENERGY AND CLIMATE CHANGE, AND SHARES ITS FINDINGS WITH A BROAD RANGE OF GROUPS THROUGH PUBLICATIONS, BRIEFINGS AND OTHER EDUCATIONAL MATERIALS.
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IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0THE ORGANIZATION BELIEVES THAT IT HAS APPROPRIATE SUPPORT FOR ANY TAX POSITIONS TAKEN, AND AS SUCH, DOES NOT HAVE ANY UNCERTAIN TAX POSITIONS.
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc0PART X, LINE 2:
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Filings

Displayed year

2021 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$8,519,983
Liabilities
$420,267
Net assets
$8,099,716
Revenue
$19,323,917
Expenses
$11,410,291
Net income
$7,913,626
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$25.9$5.54$20.4$28.1$36.7$8.59
2023Detailed filing. Detailed filing data is available for this year.$29.8$0.80$29.0$30.9$27.0$3.88
2022Detailed filing. Detailed filing data is available for this year.$26.0$0.88$25.1$38.6$21.6$17.0
2021Detailed filing. Detailed filing data is available for this year.$8.52$0.42$8.10$19.3$11.4$7.91
2020Detailed filing. Detailed filing data is available for this year.$2.17$1.98$0.19$2.17$1.93$0.25