Civic Intelligence

Potential Energy Coalition Inc

EIN 82-4652837 • 501(c)3 • New York, NY

Profile

Potential energy coalition, inc. (the "organization") was founded in 2018 to educate the public on climate change and clean energy in order to dramatically accelerate public response to the climate challenge. The organization uses communication strategies to share new narratives and engage the public.

477 Madison Avenue Suite 600New York, NY 10022

potentialenergycoalition.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

50th percentile

0.21x

Higher debt load relative to assets than 50% of similar nonprofits.

501(c)3 • $25M-$50M nonprofits • Source year 2024

Liabilities / Revenue

41st percentile

0.20x

Higher debt load relative to revenue than 41% of similar nonprofits.

501(c)3 • $25M-$50M nonprofits • Source year 2024

Net Margin

8th percentile

-31%

Higher net margin than 8% of similar nonprofits.

501(c)3 • $25M-$50M nonprofits • Source year 2024

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

6th percentile

-13%

Faster asset growth than 6% of similar nonprofits.

501(c)3 • $25M-$50M nonprofits • Annualized from 2023 to 2024

Revenue Growth

19th percentile

-9.0%

Faster revenue growth than 19% of similar nonprofits.

501(c)3 • $25M-$50M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets50th percentile

Assets

Down

$25,924,841

Down $3,852,249 (-13%) from 2023

Liabilities

Up

$5,537,232

Up $4,738,540 (+593%) from 2023

Net Assets

Down

$20,387,609

Down $8,590,789 (-30%) from 2023

Operations
Liabilities / Revenue41st percentileNet Margin8th percentile

Revenue

Down

$28,072,447

Down $2,789,701 (-9.0%) from 2023

Expenses

Up

$36,659,964

Up $9,673,094 (+36%) from 2023

Net Income

Down

-$8,587,517

Down $12,462,795 (-322%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth6th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$30M$20M$10M$0Assets 2020: $2,169,683Liabilities 2020: $1,983,593Net Assets 2020: $186,0902020Assets 2021: $8,519,983Liabilities 2021: $420,267Net Assets 2021: $8,099,7162021Assets 2022: $25,978,659Liabilities 2022: $875,539Net Assets 2022: $25,103,1202022Assets 2023: $29,777,090Liabilities 2023: $798,692Net Assets 2023: $28,978,3982023Assets 2024: $25,924,841Liabilities 2024: $5,537,232Net Assets 2024: $20,387,6092024

Highlighted filing

2024

Assets$25,924,841
Liabilities$5,537,232
Net Assets$20,387,609
Open 2024 Filing

Operations Trend

Revenue Growth19th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$40M$20M$0-$20MRevenue 2020: $2,172,833Expenses 2020: $1,925,737Net Income 2020: $247,0962020Revenue 2021: $19,323,917Expenses 2021: $11,410,291Net Income 2021: $7,913,6262021Revenue 2022: $38,624,809Expenses 2022: $21,621,405Net Income 2022: $17,003,4042022Revenue 2023: $30,862,148Expenses 2023: $26,986,870Net Income 2023: $3,875,2782023Revenue 2024: $28,072,447Expenses 2024: $36,659,964Net Income 2024: -$8,587,5172024

Highlighted filing

2024

Revenue$28,072,447
Expenses$36,659,964
Net Income-$8,587,517
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$25,924,841
Liabilities
$5,537,232
Net assets
$20,387,609
Revenue
$28,072,447
Expenses
$36,659,964
Net income
-$8,587,517
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$25.9$5.54$20.4$28.1$36.7$8.59
2023Detailed filing. Detailed filing data is available for this year.$29.8$0.80$29.0$30.9$27.0$3.88
2022Detailed filing. Detailed filing data is available for this year.$26.0$0.88$25.1$38.6$21.6$17.0
2021Detailed filing. Detailed filing data is available for this year.$8.52$0.42$8.10$19.3$11.4$7.91
2020Detailed filing. Detailed filing data is available for this year.$2.17$1.98$0.19$2.17$1.93$0.25
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 14, 2025
Return Version
2024v5.2
Gross Receipts
$28,072,447
Mission and Program Overview

Mission

Potential Energy Coalition, Inc. (the "Organization") was founded in 2018 to educate the public on climate change and clean energy in order to dramatically accelerate public response to the climate challenge. The Organization uses leading marketing, analytic and media skills to spread new narratives and engage the public to advocate for solutions.

POTENTIAL ENERGY'S MISSION IS TO EDUCATE the PUBLIC REGARDING CLIMATE CHANGE THROUGH THE DEPLOYMENT of PUBLIC EDUCATION CAMPAIGNS.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$0$14,222,005▲ $14,222,005
Pledges and Grants Receivable$9,366,284$7,593,563▼ $1,772,721
Prepaid Expenses and Deferred Charges$163,353$2,233,026▲ $2,069,673
Cash and Non-Interest-Bearing Accounts$20,126,289$1,784,323▼ $18,341,966
Land, Buildings, and Equipment, Net$34,560$91,924▲ $57,364
Accounts Receivable$86,604$0▼ $86,604
Savings and Temporary Cash Investments$0$0→ $0
Other Notes and Loans Receivable, Net$0$0→ $0
Receivable From Disqualified Prsn$0$0→ $0
Receivables From Officers Etc$0$0→ $0
Investments Other Securities$0$0→ $0
Investments Program Related$0$0→ $0
Intangible Assets$0$0→ $0
Inventories for Sale or Use$0$0→ $0
Loans From Officers Directors$0$0→ $0
Total Assets$29,777,090$25,924,841▼ $3,852,249
Other Assets Total$0$0→ $0
Liabilities
Accounts Payable and Accrued Expenses$798,692$3,757,100▲ $2,958,408
Deferred Revenue$0$1,775,000▲ $1,775,000
Other Liabilities$0$5,132▲ $5,132
Grants Payable$0$0→ $0
Mortgage Notes Payable Secured by Investment Property$0$0→ $0
Unsecured Notes Loans Payable$0$0→ $0
Escrow Account Liability$0$0→ $0
Tax Exempt Bond Liabilities$0$0→ $0
Total Liabilities$798,692$5,537,232▲ $4,738,540
Net Assets / Fund Balance
Net Assets With Donor Restrictions$17,598,279$10,875,913▼ $6,722,366
Net Assets Without Donor Restrictions$11,380,119$9,511,696▼ $1,868,423
Total Net Assets Fund Balance$28,978,398$20,387,609▼ $8,590,789
Total Liabilities and Net Assets / Fund Balance$29,777,090$25,924,841▼ $3,852,249

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$91,924$17,793$109,717
Compensation and Service Providers
Top Officer PayScore unavailable

Employees

NameTitleFull / Part TimeBaseOtherTotal
John F MarshallChief Executive OfficerFT$539,600$128,339$667,939
Eric Todd AschePresidentFT$390,000$103,017$493,017
Sergio Velazquez-RoseHead of Strategy and AnalyticsFT$272,500$24,795$297,295
Nicole Christina LemondHead of MarketingFT$248,333$42,780$291,113
Elan Potts StraitHead of Policy and ImpactFT$265,208$25,843$291,051
Forest BoleynExecutive Creative DirectorFT$224,167$45,756$269,923
Dawn LombardiVP of FinanceFT$189,438$38,529$227,967
Julia P Burns Thru 424COO/CFO, Sec. & TREAS.FT$79,772$124,931$204,703

Board Members and Trustees

NameTitle
Anthony LeiserowitzBoard Member
Margaret BoasbergBoard Member
Mark TercekBoard Member
Matthew FreemanBoard Member
Susan CanavariBoard Member
Daniel P SchragCo-founder & Board Member

Highest Paid Contractors

ContractorServicesLocationCompensation
The Trade Desk IncMedia42 N Chestnut St, Ventura, CA 93001$5,082,392
Change Media GroupMedia607 Shelby Street Suite 700 PMB 22, Detroit, MI 48226$2,065,658
Targetcast LLC DBA AssemblyMediaOne World Trade Center 67th Floor, New York, NY 10007$1,775,000
Bully Pulpit Interactive LLCMedia1445 New York Avenue NW 5th Floor, Washington, DC 20005$1,304,967
Know-How StrategiesMedia1322 G Street SE, Washington, DC 20003$1,097,222
Revenue and Support

Revenue Composition

Contributions and Grants
$27,164,432
Program Service Revenue
$22,500
Investment Income
$875,652
Other Revenue
$9,863
All Other Contributions
$27,164,432
Change in Net Assets
$-8,587,517

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
No
Third parties used for noncash contributions
No

Noncash Contributions

Contribution TypeContribution CountReported AmountValuation Method
Other Non Cash Contri Table3$3,000,000Fair Market Value
Total Noncash Contributions3$3,000,000-

Audited Revenue Reconciliation

Revenue per Audited Statements
$28,072,287
Revenue Not Reported on Financial Statements
$160
Revenue Not Reported on Form 990
$246,511
Total Revenue per Audited Statements
$28,318,798
Total Revenue per Form 990
$28,072,447
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$29,535,247
Salaries, Compensation, and Employee Benefits$6,151,462
Grants and Similar Amounts Paid$973,255
Total Fundraising Expense$436,889
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$2,909,707$1,569,518$306,858$4,786,083
Fees for Services Other$4,103,756$68,878-$4,172,634
Current Officers, Directors, Trustees, and Key Employees$860,189$436,921$68,269$1,365,379
Grants to Domestic Orgs$888,255--$888,255
Travel-$325,986-$325,986
Information Technology$154,190$144,151$13,578$311,919
Fees for Services Accounting-$136,990-$136,990
Insurance$77,907$48,035-$125,942
Fees for Services Legal-$106,845-$106,845
Other Expenses$24,419$62,871-$87,290
Foreign Grants$85,000--$85,000
Occupancy-$53,374-$53,374
All Other Expenses-$3,736$48,184$51,920
Office Expenses-$43,881-$43,881
Depreciation Depletion-$17,793-$17,793
Fees for Service Investment Mgmnt Fees-$160-$160
Total Functional Expenses$33,203,936$3,019,139$436,889$36,659,964

Audited Expense Reconciliation

Line ItemAmount
Total Expenses per Audited Statements$36,909,587
Total Expenses per Form 990$36,659,964
Expenses per Audited Statements$36,659,804
Expenses Not Reported on Form 990$249,783
Expenses Not Reported on Financial Statements$160
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Potential Energy Action Network IncNew York, NY501(c)(4)Program activities$715,000
Clean Jobs for PAHarrisburg, PA501(c)(4)Grant for Clean jobs for PA's charitable and educational activities to promote clean energy in the state of Pennsylvania$113,255
Greenlight AmericaChicago, IL501(c)(3)Supporting Greenlight America's campaigns to approve clean energy projects in Pennsylvania that have a connection to union jobs in the state.$60,000

International Summary

Offices
0
Employees
0
Spending
$85,000

International Compliance

Foreign grant records maintained
Yes

International Activities

RegionActivityServicesOfficesEmployeesSpending
Europe (Including Iceland and Greenland)Grantmaking-00$75,000
South AmericaGrantmaking-00$10,000
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$0
Fundraising Gross Income$0
Gaming Direct Expenses$0
Gaming Gross Income$0
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Loans from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Receivables from Disqualified Persons$0$0→ $0
Receivables from Officers, Directors, Trustees, and Key Employees$0$0→ $0
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Due to Related Party$5,132
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
Yes
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

PART 990, PART VI, SECTION B, LINE 11:

“A DRAFT OF FORM 990 IS SENT TO THE BOARD OF DIRECTORS and counsel FOR REVIEW AND APPROVAL prior to submission of the form.”

FORM 990, PART VI, SECTION B, LINE 12C:

“All board members are requested to complete annual certifications to represent adherence to the conflict-of-interest policy.”

FORM 990, PART VI, SECTION B, LINE 15:

“Salaries for the Chief Executive officer and the leadership tier are reviewed by the Human resource and compensation committees of the board of directors annually. A compensation study was performed for all employee positions within the organization in the Summer and Fall of 2022 which was used as one of the criteria for determination of compensation levels. Additionally, compensation information from comparable nonprofit organization was used for benchmarking in the review and approval of all compensation by the committees.”

Form 990, PART VI, Section C, Line 19:

“Form 990 is available upon request.”

Filing and Contact Details

Filer

Filer Name
Potential Energy Coalition Inc
EIN
82-4652837
In Care Of
% DAWN LOMBARDI
Phone
6313794679
Address
477 Madison Avenue Suite 600, New York, NY 10022

Signing Officer

Name
John Marshall
Title
CEO
Phone
6175845528
Signed
2025-11-14
Discuss with paid preparer
Yes

Organization Details

Principal Officer
John Marshall
Formed
2018
Legal Domicile
De
Voting Board Members
7
Independent Board Members
6
Employees
34
Volunteers
19

Preparer

Firm
Withumsmithbrown Pc
Address
1411 BROADWAY 9TH FLOOR, NEW YORK, NY 10018
Preparer
Catherine Bendall CPA
Phone
2127519100
Supplemental Narrative

Additional Explanations

Form 990, PART V, LINE 2A:

“For all employees of Potential Energy Coalition, Inc. The salaries are paid through a professional employee organization ("PEO"). All tax filings are prepared and submitted by the PEO for the organization and as a result there are no federal employment tax returns filed directly by the organization. Salary information has been provided in this return for all employees as required.”

Form 990, Part XII, Line 2C:

“There is an audit committee that oversees the audit process.”

Form 990 Part IX Line 11G

“Description:consulting fees total fees:4172634”

Financial Statement Notes

FORM 990, SCHEDULE D, PART X, LINE 2:

“PEC is a not-for-profit corporation recognized as tax-exempt under Section 501(c)(3) of the Internal Revenue Code. Similarly, PEAN is a not-for-profit corporation with tax-exempt status under Section 501(c)(4) of the Code. Both PEC and PEAN have been classified as public charities and are not considered private foundations.”

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IRS990/Form990PartVIISectionAGrp/TitleTxt0Chief Executive Officer
IRS990/Form990PartVIISectionAGrp/TitleTxt1President
IRS990/Form990PartVIISectionAGrp/TitleTxt2HEAD OF STRATEGY AND ANALYTICS
IRS990/Form990PartVIISectionAGrp/TitleTxt3HEAD OF MARKETING
IRS990/Form990PartVIISectionAGrp/TitleTxt4HEAD OF POLICY AND IMPACT
IRS990/Form990PartVIISectionAGrp/TitleTxt5EXECUTIVE CREATIVE DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt6VP OF FINANCE
IRS990/Form990PartVIISectionAGrp/TitleTxt7COO/CFO, Sec. & TREAS.
IRS990/Form990PartVIISectionAGrp/TitleTxt8CO-FOUNDER & BOARD MEMBER
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IRS990/MissionDesc0POTENTIAL ENERGY COALITION, INC. (THE "ORGANIZATION") WAS FOUNDED IN 2018 TO EDUCATE THE PUBLIC ON CLIMATE CHANGE AND CLEAN ENERGY IN ORDER TO DRAMATICALLY ACCELERATE PUBLIC RESPONSE TO THE CLIMATE CHALLENGE. THE ORGANIZATION USES COMMUNICATION STRATEGIES TO SHARE NEW NARRATIVES AND ENGAGE THE PUBLIC.
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IRS990/ProgSrvcAccomActy2Grp/Desc0KNOWLEDGE: THE ORGANIZATION CONDUCTS RESEARCH TO DETERMINE THE MOST EFFECTIVE APPROACHES TO EDUCATE THE PUBLIC ON CLEAN ENERGY AND CLIMATE CHANGE, AND SHARES ITS FINDINGS WITH A BROAD RANGE OF GROUPS THROUGH PUBLICATIONS, BRIEFINGS AND OTHER EDUCATIONAL MATERIALS.
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