Civic Intelligence

Rise First Inc.

990EZ • Fiscal year 2019 • EIN 82-4407314

Jan 01, 2019 to Dec 31, 2019 • Filed on Feb 13, 2020

Organization Profilerisefirst.org
1732 1st AveNew York, NY 10128

(914) 450-2570

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

66th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2019 filings • NTEE B • <$500k nonprofits • Source year 2019

Liabilities / Revenue

65th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2019 filings • NTEE B • <$500k nonprofits • Source year 2019

Net Margin

70th percentile

11%

Higher net margin than 70% of similar nonprofits.

2019 filings • NTEE B80 • <$500k nonprofits • Source year 2019

Top Officer Pay

84th percentile

$0

Higher top officer pay than 84% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2019 filings • NTEE B • <$500k nonprofits • Source year 2019

Asset Growth

Score unavailable

No value available

No earlier valid filing was available within the previous three public years.

Source year 2019

Revenue Growth

Score unavailable

No value available

No earlier valid filing was available within the previous three public years.

Source year 2019

Balance Sheet
Liabilities / Assets66th percentile

Assets

$33,853

No earlier filing loaded for comparison.

Net Assets

$33,853

No earlier filing loaded for comparison.

Liabilities

$0

No earlier filing loaded for comparison.

Revenue And Expenses
Liabilities / Revenue65th percentileNet Margin70th percentile

Revenue

$12,071

No earlier filing loaded for comparison.

Expenses

$10,701

No earlier filing loaded for comparison.

Net Income

$1,370

No earlier filing loaded for comparison.

Historical Trend

Balance Sheet Trend

Asset GrowthScore unavailable

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$40K$30K$20K$10K$0Assets 2019: $33,853Liabilities 2019: $0Net Assets 2019: $33,8532019Assets 2020: $35,406Liabilities 2020: $0Net Assets 2020: $35,4062020

Highlighted filing

2019

Assets$33,853
Liabilities$0
Net Assets$33,853
Open 2019 Filing

Operations Trend

Revenue GrowthScore unavailable

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$30K$20K$10K$0Revenue 2019: $12,071Expenses 2019: $10,701Net Income 2019: $1,3702019Revenue 2020: $23,815Expenses 2020: $12,262Net Income 2020: $11,5532020

Highlighted filing

2019

Revenue$12,071
Expenses$10,701
Net Income$1,370
Open 2019 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2019 to Dec 31, 2019
Signed
Feb 13, 2020
Return Version
2019v5.0
Gross Receipts
$12,071
Mission and Program Overview

Mission

Rise First empowers first-generation, low-income college students to achieve their full potential by providing a free online platform with website and tools on life and career advice, list of support resources/networks and mentor ship opportunities. As an organization, we operate in an extremely frugal fashion, and rely largely on individual crowdfunding donations to cover operating costs.

Program Services

DescriptionGrantsExpenses
Legal services to file for Rise First trademark protection, created contents to support first-generation, low-income students, and maintained a website, of which curates over 1,200 resources, scholarships, and tools to attract over 1,600 monthly website users and generate over 40,000 social media impressions.$9,572$9,572
Designed programming, recruited students, and expanded a two-year-old volunteer-based, virtual 8-10 week internship program to provide real-world startup experience and meaningful projects to over 10 students from over 5 college campuses. Our interns have been key to building and developing our social media channels, blog contest, data analytics efforts, website renovations, branded creative assets and the College Success Roadmap. To date, our interns and team members have come from the University of Pennsylvania, Boston College, Cornell University, Drexel University, Temple University, and The University of Texas Rio Grande Valley.$700$700
Launched and operated an ongoing Rise First blog contest and online publication that has attracted over 10,000 views. The purpose of the blog contest is to allow first-generation, low-income students and professionals to share their journeys, insights, and advice to others. To date, the contest has shared four first-generation, low-income blog narratives, respectively written by a transfer student at Columbia University, a graduate from Princeton University, a Rhodes and Truman Scholar from the University of Pennsylvania, and a full-time lawyer who graduated from NYU School of Law.$120$120
Developed and maintained three Rise First social media channels -- Facebook, LinkedIn, Instagram -- to create online social-media communities for first-generation, low-income students, professionals, and supporters. The channels allow Rise First to share team updates, product launches, upcoming opportunity deadlines, internships and jobs, and articles relating to the first-generation, low-income experience. The Facebook and LinkedIn pages have about 1,200 followers and 500 followers, respectively. The Instagram reached 68 followers within only 10 days from launch.$0$0
Developed and launched two College Success Roadmap assets and an updated national first-generation, low-income conference calendar for current high school seniors and college students. The purpose of this guide and tool is to help first-generation, low-income students successfully navigate college and support their undergraduate journey.$0$0
Compensation and Service Providers
Top Officer Pay84th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Cindy RentalaBoard Chair, Founder & Chief Executive OfficerPT$0--
David ThaiBoard Member, Vice President & Chief Content OfficerPT$0--
Kamilla YunusovaBoard Member & Chief Operating OfficerPT$0--
Ramune BartuskaiteChief Creative DirectorPT$0--
Kevin YangChief Financial OfficerPT$0--
Jesse CuiChief Technology OfficerPT$0--
Angela ZhangChief Marketing OfficerPT$0--
Filing and Contact Details

Filer

Filer Name
Rise First Inc
EIN
82-4407314
Phone
9144502570
Address
1732 1ST AVE, NEW YORK, NY 10128

Signing Officer

Name
Kevin Yang
Title
Chief Financial Officer
Phone
2674751356
Signed
2020-02-13
Supplemental Narrative

Additional Explanations

Form 990-EZ, Part I, Line 16

“Traveling mailbox set up, team building activities, offline events, branded gear/swag”

Raw XML Appendix212 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt1Board Member, Vice President & Chief Content Officer
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IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt6Chief Marketing Officer
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IRS990EZ/PrimaryExemptPurposeTxt0Rise First empowers first-generation, low-income college students to achieve their full potential by providing a free online platform with website and tools on life and career advice, list of support resources/networks and mentor ship opportunities. As an organization, we operate in an extremely frugal fashion, and rely largely on individual crowdfunding donations to cover operating costs.
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IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt1Developed and maintained three Rise First social media channels -- Facebook, LinkedIn, Instagram -- to create online social-media communities for first-generation, low-income students, professionals, and supporters. The channels allow Rise First to share team updates, product launches, upcoming opportunity deadlines, internships and jobs, and articles relating to the first-generation, low-income experience. The Facebook and LinkedIn pages have about 1,200 followers and 500 followers, respectively. The Instagram reached 68 followers within only 10 days from launch.
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt2Launched and operated an ongoing Rise First blog contest and online publication that has attracted over 10,000 views. The purpose of the blog contest is to allow first-generation, low-income students and professionals to share their journeys, insights, and advice to others. To date, the contest has shared four first-generation, low-income blog narratives, respectively written by a transfer student at Columbia University, a graduate from Princeton University, a Rhodes and Truman Scholar from the University of Pennsylvania, and a full-time lawyer who graduated from NYU School of Law.
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt3Designed programming, recruited students, and expanded a two-year-old volunteer-based, virtual 8-10 week internship program to provide real-world startup experience and meaningful projects to over 10 students from over 5 college campuses. Our interns have been key to building and developing our social media channels, blog contest, data analytics efforts, website renovations, branded creative assets and the College Success Roadmap. To date, our interns and team members have come from the University of Pennsylvania, Boston College, Cornell University, Drexel University, Temple University, and The University of Texas Rio Grande Valley.
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt4Developed and launched two College Success Roadmap assets and an updated national first-generation, low-income conference calendar for current high school seniors and college students. The purpose of this guide and tool is to help first-generation, low-income students successfully navigate college and support their undergraduate journey.
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0Traveling mailbox set up, team building activities, offline events, branded gear/swag
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990-EZ, Part I, Line 16
ReturnHeader/BuildTS02020-09-23 17:36:50Z
ReturnHeader/BusinessOfficerGrp/PersonNm0Kevin Yang
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0Chief Financial Officer
ReturnHeader/BusinessOfficerGrp/PhoneNum02674751356
ReturnHeader/BusinessOfficerGrp/SignatureDt02020-02-13
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0RISE FIRST INC
ReturnHeader/Filer/BusinessNameControlTxt0RISE
ReturnHeader/Filer/EIN0824407314
ReturnHeader/Filer/PhoneNum09144502570
ReturnHeader/Filer/USAddress/AddressLine1Txt01732 1ST AVE
ReturnHeader/Filer/USAddress/CityNm0NEW YORK
ReturnHeader/Filer/USAddress/StateAbbreviationCd0NY
ReturnHeader/Filer/USAddress/ZIPCd010128
ReturnHeader/FilingSecurityInformation/IPAddress/IPv4AddressTxt0165.123.225.130
ReturnHeader/ReturnTs02020-03-10T13:19:56-07:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/TaxPeriodBeginDt02019-01-01
ReturnHeader/TaxPeriodEndDt02019-12-31
ReturnHeader/TaxYr02019

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2019 • Form 990EZDetailed filing. Detailed filing data is available for this year.

Open filing
Assets
$33,853
Liabilities
$0
Net assets
$33,853
Revenue
$12,071
Expenses
$10,701
Net income
$1,370
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2020Detailed filing. Detailed filing data is available for this year.$35.4$0.00$35.4$23.8$12.3$11.6
2019Detailed filing. Detailed filing data is available for this year.$33.9$0.00$33.9$12.1$10.7$1.37