Civic Intelligence

Leading for Kids

990 • Fiscal year 2019 • EIN 82-4081482

Jan 01, 2019 to Dec 31, 2019 • Filed on Jun 10, 2020

Organization Profilewww.leadingforkids.org
514 Santa Clara AveRedwood City, CA 94061

(650) 714-6609

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

28th percentile

0.01x

Higher debt load relative to assets than 28% of similar nonprofits.

2019 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2019

Liabilities / Revenue

34th percentile

0.03x

Higher debt load relative to revenue than 34% of similar nonprofits.

2019 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2019

Net Margin

3rd percentile

-90%

Higher net margin than 3% of similar nonprofits.

2019 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2019

Top Officer Pay

97th percentile

$450,000

Higher top officer pay than 97% of similar nonprofits.

Top officer pay equals 127.7% of source-year revenue.

2019 filings • 501(c)3 • $1M-$5M nonprofits • Source year 2019

Asset Growth

5th percentile

-24%

Faster asset growth than 5% of similar nonprofits.

2019 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2018 to 2019

Revenue Growth

1st percentile

-82%

Faster revenue growth than 1% of similar nonprofits.

2019 filings • 501(c)3 • $1M-$5M nonprofits • Annualized from 2018 to 2019

Balance Sheet
Liabilities / Assets28th percentile

Assets

Down

$1,134,068

Down $363,504 (-24%) from 2018

Net Assets

Down

$1,122,279

Down $318,159 (-22%) from 2018

Liabilities

Down

$11,789

Down $45,345 (-79%) from 2018

Revenue And Expenses
Liabilities / Revenue34th percentileNet Margin3rd percentile

Revenue

Down

$352,295

Down $1,649,073 (-82%) from 2018

Expenses

Up

$670,454

Up $109,524 (+20%) from 2018

Net Income

Down

-$318,159

Down $1,758,597 (-122%) from 2018

Historical Trend

Balance Sheet Trend

Asset Growth5th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$1.5M$1.0M$500K$0Assets 2018: $1,497,572Liabilities 2018: $57,134Net Assets 2018: $1,440,4382018Assets 2019: $1,134,068Liabilities 2019: $11,789Net Assets 2019: $1,122,2792019Assets 2020: $740,649Liabilities 2020: $113,626Net Assets 2020: $627,0232020Assets 2021: $533,404Liabilities 2021: $91,863Net Assets 2021: $441,5412021Assets 2022: $223,415Liabilities 2022: $94,126Net Assets 2022: $129,2892022Assets 2023: $397,371Liabilities 2023: $225,370Net Assets 2023: $172,0012023Assets 2024: $181,599Liabilities 2024: $123,698Net Assets 2024: $57,9012024

Highlighted filing

2019

Assets$1,134,068
Liabilities$11,789
Net Assets$1,122,279
Open 2019 Filing

Operations Trend

Revenue Growth1st percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$3.0M$2.0M$1.0M$0-$1.0MRevenue 2018: $2,001,368Expenses 2018: $560,930Net Income 2018: $1,440,4382018Revenue 2019: $352,295Expenses 2019: $670,454Net Income 2019: -$318,1592019Revenue 2020: $149,648Expenses 2020: $644,904Net Income 2020: -$495,2562020Revenue 2021: $315,814Expenses 2021: $501,296Net Income 2021: -$185,4822021Revenue 2022: $70,920Expenses 2022: $383,172Net Income 2022: -$312,2522022Revenue 2023: $415,779Expenses 2023: $373,067Net Income 2023: $42,7122023Revenue 2024: $301,069Expenses 2024: $415,169Net Income 2024: -$114,1002024

Highlighted filing

2019

Revenue$352,295
Expenses$670,454
Net Income-$318,159
Open 2019 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2019 to Dec 31, 2019
Signed
Jun 10, 2020
Return Version
2019v5.0
Gross Receipts
$352,295
Mission and Program Overview

Mission

The mission of Leading for Kids is to create a society that puts children first and promotes a culture where the health and well-being of all children is the highest priority.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$1,396,329$1,058,584▼ $337,745
Cash and Non-Interest-Bearing Accounts$98,699$74,223▼ $24,476
Land, Buildings, and Equipment, Net$2,342$1,261▼ $1,081
Prepaid Expenses and Deferred Charges$202$0▼ $202
Accounts Receivable-$0-
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Total Assets$1,497,572$1,134,068▼ $363,504
Other Assets Total-$0-
Liabilities
Accounts Payable and Accrued Expenses$57,134$11,789▼ $45,345
Total Liabilities$57,134$11,789▼ $45,345
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$1,440,438$1,122,279▼ $318,159
Total Net Assets Fund Balance$1,440,438$1,122,279▼ $318,159
Total Liabilities and Net Assets / Fund Balance$1,497,572$1,134,068▼ $363,504

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$1,261$1,982$3,243
Compensation and Service Providers
Top Officer Pay97th percentile

Employees

NameTitleFull / Part TimeBaseTotal
David AlexanderPresidentFT$450,000$450,000

Board Members and Trustees

NameTitle
Matt JamesBoard Chair
Elaine ChambersSecretary
Edward SchorTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Freedman Consulting LLCStrategic consulting1818 12th St NW, Washington, DC 20009$125,137
Revenue and Support

Revenue Composition

Contributions and Grants
$351,000
Program Service Revenue
$0
Investment Income
$1,295
Other Revenue
$0
All Other Contributions
$351,000
Change in Net Assets
$-318,159
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$465,052
Other Expenses$205,402
Total Fundraising Expense$27,399
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Current Officers, Directors, Trustees, and Key Employees$382,500$45,000$22,500$450,000
Fees for Services Other$109,060--$109,060
Travel$60,638$7,134$3,567$71,339
Payroll Taxes$12,794$1,505$753$15,052
Fees for Services Accounting-$7,624-$7,624
Conferences and Meetings$5,691--$5,691
Office Expenses$4,154$575$244$4,973
Fees for Services Legal$2,317$273$136$2,726
Other Expenses$1,582$186$93$1,861
Depreciation Depletion$919$108$54$1,081
Information Technology$718$85$42$845
Insurance$172$20$10$202
Total Functional Expenses$580,545$62,510$27,399$670,454
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Line 11B: Form 990 Review Process

“The Form 990 will be submitted to the Board of Directors for review prior to filing.”

Form 990, Part VI, Line 12C: Explanation of Monitoring and Enforcement of Conflicts

“The officer and directors will complete a conflict of interest questionnaire annually.”

Form 990, Part VI, Line 15A: Compensation Review & Approval Process - CEO, Top Management

“Compensation for the President of the organization was approved by the Board based on comparability data.”

Form 990, Part VI, Line 19: Other Organization Documents Publicly Available

“Documents are available upon request.”

Filing and Contact Details

Filer

Filer Name
Leading for Kids
EIN
82-4081482
Phone
6507146609
Address
514 Santa Clara Ave, Redwood City, CA 94061

Signing Officer

Name
David Alexander
Title
President
Signed
2020-06-10
Discuss with paid preparer
Yes

Organization Details

Principal Officer
David Alexander
Formed
2018
Legal Domicile
CA
Voting Board Members
3
Independent Board Members
3
Employees
1
Volunteers
3

Preparer

Firm
Crosby & Kaneda CPAs LLP
Address
1970 Broadway STE 930, Oakland, CA 94612
Preparer
Mengdi Tang CPA
Phone
5108352727
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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990ScheduleJ/CompBasedOnRevenueOfFlngOrgInd0false
IRS990ScheduleJ/CompBsdNetEarnsFlngOrgInd0false
IRS990ScheduleJ/CompBsdNetEarnsRltdOrgsInd0false
IRS990ScheduleJ/CompBsdOnRevRelatedOrgsInd0false
IRS990ScheduleJ/EquityBasedCompArrngmInd0false
IRS990ScheduleJ/InitialContractExceptionInd0false
IRS990/ScheduleJRequiredInd0true
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BaseCompensationFilingOrgAmt0450000
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm0David Alexander
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt0President
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationFilingOrgAmt0450000
IRS990ScheduleJ/SeverancePaymentInd0false
IRS990ScheduleJ/SupplementalNonqualRtrPlanInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0The Form 990 will be submitted to the Board of Directors for review prior to filing.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1The officer and directors will complete a conflict of interest questionnaire annually.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2Compensation for the President of the organization was approved by the Board based on comparability data.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3Documents are available upon request.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Line 11b: Form 990 Review Process
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Line 12c: Explanation of Monitoring and Enforcement of Conflicts
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990, Part VI, Line 15a: Compensation Review & Approval Process - CEO, Top Management
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Form 990, Part VI, Line 19: Other Organization Documents Publicly Available
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IRS990/SubjectToProxyTaxInd0false
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IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt062510
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0580545
IRS990/TotalFunctionalExpensesGrp/TotalAmt0670454
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IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt0514 Santa Clara Ave
IRS990/USAddress/CityNm0Redwood City
IRS990/USAddress/StateAbbreviationCd0CA
IRS990/USAddress/ZIPCd094061
IRS990/VotingMembersGoverningBodyCnt03
IRS990/VotingMembersIndependentCnt03
IRS990/WebsiteAddressTxt0www.leadingforkids.org
IRS990/WhistleblowerPolicyInd0true
ReturnHeader/BuildTS02020-11-19 02:30:22Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0David Alexander
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0President
ReturnHeader/BusinessOfficerGrp/SignatureDt02020-06-10
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0Leading for Kids
ReturnHeader/Filer/BusinessNameControlTxt0LEAD
ReturnHeader/Filer/EIN0824081482
ReturnHeader/Filer/PhoneNum06507146609
ReturnHeader/Filer/USAddress/AddressLine1Txt0514 Santa Clara Ave
ReturnHeader/Filer/USAddress/CityNm0Redwood City
ReturnHeader/Filer/USAddress/StateAbbreviationCd0CA
ReturnHeader/Filer/USAddress/ZIPCd094061
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0Crosby & Kaneda CPAs LLP
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt01970 Broadway STE 930
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0Oakland
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0CA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd094612
ReturnHeader/PreparerPersonGrp/PhoneNum05108352727
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0Mengdi Tang CPA
ReturnHeader/ReturnTs02020-06-10T11:26:58-07:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02019-01-01
ReturnHeader/TaxPeriodEndDt02019-12-31
ReturnHeader/TaxYr02019

Document Assets

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Filings

Displayed year

2019 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$1,134,068
Liabilities
$11,789
Net assets
$1,122,279
Revenue
$352,295
Expenses
$670,454
Net income
-$318,159
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.18$0.12$0.06$0.30$0.42$0.11
2023Detailed filing. Detailed filing data is available for this year.$0.40$0.23$0.17$0.42$0.37$0.04
2022Detailed filing. Detailed filing data is available for this year.$0.22$0.09$0.13$0.07$0.38$0.31
2021Detailed filing. Detailed filing data is available for this year.$0.53$0.09$0.44$0.32$0.50$0.19
2020Detailed filing. Detailed filing data is available for this year.$0.74$0.11$0.63$0.15$0.64$0.50
2019Detailed filing. Detailed filing data is available for this year.$1.13$0.01$1.12$0.35$0.67$0.32
2018Detailed filing. Detailed filing data is available for this year.$1.50$0.06$1.44$2.00$0.56$1.44