Civic Intelligence

Leading for Kids

EIN 82-4081482 • 501(c)3 • Redwood City, CA

Profile

The mission of Leading for Kids is to create a society that puts children first and promotes a culture where the health and well-being of all children is the highest priority.

1 Ariana LnRedwood City, CA 94061

www.leadingforkids.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

90th percentile

0.68x

Higher debt load relative to assets than 90% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Liabilities / Revenue

90th percentile

0.41x

Higher debt load relative to revenue than 90% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Net Margin

16th percentile

-38%

Higher net margin than 16% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2024

Top Officer Pay

100th percentile

$322,650

Higher top officer pay than 100% of similar nonprofits.

Top officer pay equals 454.9% of source-year revenue.

501(c)3 • <$500k nonprofits • Source year 2022

Asset Growth

17th percentile

-54%

Faster asset growth than 17% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2023 to 2024

Revenue Growth

27th percentile

-28%

Faster revenue growth than 27% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets90th percentile

Assets

Down

$181,599

Down $215,772 (-54%) from 2023

Liabilities

Down

$123,698

Down $101,672 (-45%) from 2023

Net Assets

Down

$57,901

Down $114,100 (-66%) from 2023

Operations
Liabilities / Revenue90th percentileNet Margin16th percentile

Revenue

Down

$301,069

Down $114,710 (-28%) from 2023

Expenses

Up

$415,169

Up $42,102 (+11%) from 2023

Net Income

Down

-$114,100

Down $156,812 (-367%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth17th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$1.5M$1.0M$500K$0Assets 2018: $1,497,572Liabilities 2018: $57,134Net Assets 2018: $1,440,4382018Assets 2019: $1,134,068Liabilities 2019: $11,789Net Assets 2019: $1,122,2792019Assets 2020: $740,649Liabilities 2020: $113,626Net Assets 2020: $627,0232020Assets 2021: $533,404Liabilities 2021: $91,863Net Assets 2021: $441,5412021Assets 2022: $223,415Liabilities 2022: $94,126Net Assets 2022: $129,2892022Assets 2023: $397,371Liabilities 2023: $225,370Net Assets 2023: $172,0012023Assets 2024: $181,599Liabilities 2024: $123,698Net Assets 2024: $57,9012024

Highlighted filing

2024

Assets$181,599
Liabilities$123,698
Net Assets$57,901
Open 2024 Filing

Operations Trend

Revenue Growth27th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$3.0M$2.0M$1.0M$0-$1.0MRevenue 2018: $2,001,368Expenses 2018: $560,930Net Income 2018: $1,440,4382018Revenue 2019: $352,295Expenses 2019: $670,454Net Income 2019: -$318,1592019Revenue 2020: $149,648Expenses 2020: $644,904Net Income 2020: -$495,2562020Revenue 2021: $315,814Expenses 2021: $501,296Net Income 2021: -$185,4822021Revenue 2022: $70,920Expenses 2022: $383,172Net Income 2022: -$312,2522022Revenue 2023: $415,779Expenses 2023: $373,067Net Income 2023: $42,7122023Revenue 2024: $301,069Expenses 2024: $415,169Net Income 2024: -$114,1002024

Highlighted filing

2024

Revenue$301,069
Expenses$415,169
Net Income-$114,100
Open 2024 Filing

Filings

Most recent year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$181,599
Liabilities
$123,698
Net assets
$57,901
Revenue
$301,069
Expenses
$415,169
Net income
-$114,100
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.18$0.12$0.06$0.30$0.42$0.11
2023Detailed filing. Detailed filing data is available for this year.$0.40$0.23$0.17$0.42$0.37$0.04
2022Detailed filing. Detailed filing data is available for this year.$0.22$0.09$0.13$0.07$0.38$0.31
2021Detailed filing. Detailed filing data is available for this year.$0.53$0.09$0.44$0.32$0.50$0.19
2020Detailed filing. Detailed filing data is available for this year.$0.74$0.11$0.63$0.15$0.64$0.50
2019Detailed filing. Detailed filing data is available for this year.$1.13$0.01$1.12$0.35$0.67$0.32
2018Detailed filing. Detailed filing data is available for this year.$1.50$0.06$1.44$2.00$0.56$1.44
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 10, 2025
Return Version
2024v5.2
Gross Receipts
$301,069
Mission and Program Overview

Mission

The mission of Leading for Kids is to create a society that puts children first and promotes a culture where the health and well-being of all children is the highest priority.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$285,482$99,100▼ $186,382
Savings and Temporary Cash Investments$75,957$81,207▲ $5,250
Accounts Receivable$35,000$0▼ $35,000
Prepaid Expenses and Deferred Charges$932$1,292▲ $360
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Land, Buildings, and Equipment, Net-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Total Assets$397,371$181,599▼ $215,772
Other Assets Total-$0-
Liabilities
Deferred Revenue$214,695$112,836▼ $101,859
Accounts Payable and Accrued Expenses$10,675$10,862▲ $187
Total Liabilities$225,370$123,698▼ $101,672
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$172,001$57,901▼ $114,100
Total Net Assets Fund Balance$172,001$57,901▼ $114,100
Total Liabilities and Net Assets / Fund Balance$397,371$181,599▼ $215,772

Asset Categories

AssetBook ValueDepreciationBasis
Equipment-$3,243$3,243
Compensation and Service Providers
Top Officer Pay100th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
David AlexanderPresident & SecFT$300,000$22,650$322,650

Board Members and Trustees

NameTitle
John GompertsDirector
Wendy LazarusDirector
Brian PerronneTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$300,805
Program Service Revenue
$0
Investment Income
$264
Other Revenue
$0
All Other Contributions
$300,805
Change in Net Assets
$-114,100
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$337,601
Other Expenses$77,568
Total Fundraising Expense$17,266
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Current Officers, Directors, Trustees, and Key Employees$274,253$32,264$16,133$322,650
Fees for Services Other$61,500--$61,500
Payroll Taxes$12,708$1,495$748$14,951
Fees for Services Accounting-$7,539-$7,539
Office Expenses$2,704$399$159$3,262
Insurance$1,350$159$79$1,588
Travel$985$116$58$1,159
Advertising$822$97$48$967
Information Technology$699$82$41$822
Conferences and Meetings$731--$731
Total Functional Expenses$355,752$42,151$17,266$415,169
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“The Form 990 will be submitted to the Board of Directors for review prior to filing.”

Form 990, Part VI, Section B, Line 12C

“The officer and directors will complete a conflict of interest questionnaire annually.”

Form 990, Part VI, Section B, Line 15A

“Compensation for the President of the organization was approved by the Board based on comparability data.”

Form 990, Part VI, Section C, Line 19

“Documents are available upon request.”

Filing and Contact Details

Filer

Filer Name
Leading for Kids
EIN
82-4081482
Phone
6507146609
Address
1 Ariana Ln, Redwood City, CA 94061

Signing Officer

Name
David Alexander
Title
President
Signed
2025-11-10
Discuss with paid preparer
Yes

Organization Details

Principal Officer
David Alexander
Formed
2018
Legal Domicile
CA
Voting Board Members
3
Independent Board Members
3
Employees
1
Volunteers
4

Preparer

Firm
Crosby & Kaneda CPAs LLP
Address
548 Market St PMB 97503, San Francisco, CA 94104
Preparer
Felix Gorrindo
Phone
5108352727
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IRS990ScheduleA/SubstantialContributorsTotAmt0190660
IRS990ScheduleA/TaxRevLeviedOrgnztnlBnft170Grp/TotalAmt00
IRS990ScheduleA/ThirtyThrPctSuprtTestsCY170Ind0X
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearAmt0300805
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus1YearAmt0328669
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus2YearsAmt070650
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus3YearsAmt0315750
IRS990ScheduleA/TotalCalendarYear170Grp/CurrentTaxYearMinus4YearsAmt036500
IRS990ScheduleA/TotalCalendarYear170Grp/TotalAmt01052374
IRS990ScheduleA/TotalSupportAmt01054230
IRS990ScheduleA/UnrelatedBusinessNetIncm170Grp/TotalAmt00
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine20RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/State0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/TotalContributionsAmt0RESTRICTED
IRS990/ScheduleBRequiredInd0true
IRS990ScheduleD/EquipmentGrp/DepreciationAmt03243
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt03243
IRS990ScheduleJ/AnyNonFixedPaymentsInd0false
IRS990ScheduleJ/BoardOrCommitteeApprovalInd0X
IRS990ScheduleJ/CompBasedOnRevenueOfFlngOrgInd0false
IRS990ScheduleJ/CompBsdNetEarnsFlngOrgInd0false
IRS990ScheduleJ/CompBsdNetEarnsRltdOrgsInd0false
IRS990ScheduleJ/CompBsdOnRevRelatedOrgsInd0false
IRS990ScheduleJ/EquityBasedCompArrngmInd0false
IRS990ScheduleJ/InitialContractExceptionInd0false
IRS990/ScheduleJRequiredInd0true
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BaseCompensationFilingOrgAmt0300000
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsFilingOrgAmt022650
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm0David Alexander
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt0President & Sec
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationFilingOrgAmt0322650
IRS990ScheduleJ/SeverancePaymentInd0false
IRS990ScheduleJ/SupplementalNonqualRtrPlanInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0The Form 990 will be submitted to the Board of Directors for review prior to filing.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1The officer and directors will complete a conflict of interest questionnaire annually.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2Compensation for the President of the organization was approved by the Board based on comparability data.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3Documents are available upon request.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Section B, Line 11b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Section B, Line 12c
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990, Part VI, Section B, Line 15a
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Form 990, Part VI, Section C, Line 19
IRS990/SchoolOperatingInd0false
IRS990/SignificantChangeInd0false
IRS990/SignificantNewProgramSrvcInd0false
IRS990/StatesWhereCopyOfReturnIsFldCd0CA
IRS990/SubjectToExcsTaxNetInvstIncInd0false
IRS990/SubjectToProxyTaxInd0false
IRS990/SubjToTaxRmnrtnExPrchtPymtInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TerminateOperationsInd0false
IRS990/TotalAssetsBOYAmt0397371
IRS990/TotalAssetsEOYAmt0181599
IRS990/TotalAssetsGrp/BOYAmt0397371
IRS990/TotalAssetsGrp/EOYAmt0181599
IRS990/TotalCompGreaterThan150KInd0true
IRS990/TotalContributionsAmt0300805
IRS990/TotalEmployeeCnt01
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt017266
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt042151
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0355752
IRS990/TotalFunctionalExpensesGrp/TotalAmt0415169
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt0225370
IRS990/TotalLiabilitiesEOYAmt0123698
IRS990/TotalLiabilitiesGrp/BOYAmt0225370
IRS990/TotalLiabilitiesGrp/EOYAmt0123698
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0172001
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt057901
IRS990/TotalOtherCompensationAmt022650
IRS990/TotalProgramServiceExpensesAmt0355752
IRS990/TotalProgramServiceRevenueAmt00
IRS990/TotalReportableCompFromOrgAmt0300000
IRS990/TotalRevenueGrp/ExclusionAmt0264
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0301069
IRS990/TotalVolunteersCnt04
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0397371
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0181599
IRS990/TravelGrp/FundraisingAmt058
IRS990/TravelGrp/ManagementAndGeneralAmt0116
IRS990/TravelGrp/ProgramServicesAmt0985
IRS990/TravelGrp/TotalAmt01159
IRS990/TrnsfrExmptNonChrtblRltdOrgInd0false
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt01 Ariana Ln
IRS990/USAddress/CityNm0Redwood City
IRS990/USAddress/StateAbbreviationCd0CA
IRS990/USAddress/ZIPCd094061
IRS990/VotingMembersGoverningBodyCnt03
IRS990/VotingMembersIndependentCnt03
IRS990/WebsiteAddressTxt0www.leadingforkids.org
IRS990/WhistleblowerPolicyInd0true
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0David Alexander
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0President
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-11-10
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0Leading for Kids
ReturnHeader/Filer/BusinessNameControlTxt0LEAD
ReturnHeader/Filer/EIN0824081482
ReturnHeader/Filer/PhoneNum06507146609
ReturnHeader/Filer/USAddress/AddressLine1Txt01 Ariana Ln
ReturnHeader/Filer/USAddress/CityNm0Redwood City
ReturnHeader/Filer/USAddress/StateAbbreviationCd0CA
ReturnHeader/Filer/USAddress/ZIPCd094061
ReturnHeader/IRSResponsiblePrtyInfoCurrInd0true
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0Crosby & Kaneda CPAs LLP
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0548 Market St PMB 97503
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0San Francisco
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0CA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd094104
ReturnHeader/PreparerPersonGrp/PhoneNum05108352727
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0Felix Gorrindo
ReturnHeader/ReturnTs02025-11-10T14:46:01-08:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-01-01
ReturnHeader/TaxPeriodEndDt02024-12-31
ReturnHeader/TaxYr02024

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