Civic Intelligence

Settheexpectation

EIN 82-2427753 • 501(c)3 • Salem, OR

Profile

Set the expectation is a nonprofit organization dedicated to ending sexual and interpersonal violence through prevention work with men, advocacy, and engagement with agencies serving survivors and their families.

PO Box 13181Salem, OR 97301

www.settheexpectation.org

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

79th percentile

0.12x

Higher debt load relative to assets than 79% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2023

Liabilities / Revenue

64th percentile

0.00x

Higher debt load relative to revenue than 64% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2023

Net Margin

19th percentile

-30%

Higher net margin than 19% of similar nonprofits.

501(c)3 • <$500k nonprofits • Source year 2023

Top Officer Pay

Score unavailable

No value available

No filing with officer rows is available for this organization yet.

Asset Growth

10th percentile

-94%

Faster asset growth than 10% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2022 to 2023

Revenue Growth

28th percentile

-25%

Faster revenue growth than 28% of similar nonprofits.

501(c)3 • <$500k nonprofits • Annualized from 2022 to 2023

Balance Sheet
Liabilities / Assets79th percentile

Assets

Up

$2,568

Up $667 (+35%) from 2023

Liabilities

-

No earlier filing loaded for comparison.

Net Assets

Up

$2,568

Up $886 (+53%) from 2023

Operations
Liabilities / Revenue64th percentileNet Margin19th percentile

Revenue

Down

$8,718

Down $87,634 (-91%) from 2023

Expenses

Down

$7,832

Down $117,046 (-94%) from 2023

Net Income

Up

$886

Up $29,412 (+103%) from 2023

Trend Graphs

Balance Sheet Trend

Asset Growth10th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$40K$30K$20K$10K$0Assets 2021: $21,496Net Assets 2021: $21,4962021Assets 2022: $30,381Liabilities 2022: $173Net Assets 2022: $30,2082022Assets 2023: $1,901Liabilities 2023: $219Net Assets 2023: $1,6822023Assets 2024: $2,568Net Assets 2024: $2,5682024

Highlighted filing

2024

Assets$2,568
Liabilities-
Net Assets$2,568
Open 2024 Filing

Operations Trend

Revenue Growth28th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$150K$100K$50K$0-$50KRevenue 2021: $28,954Expenses 2021: $26,108Net Income 2021: $2,8462021Revenue 2022: $128,567Expenses 2022: $119,855Net Income 2022: $8,7122022Revenue 2023: $96,352Expenses 2023: $124,878Net Income 2023: -$28,5262023Revenue 2024: $8,718Expenses 2024: $7,832Net Income 2024: $8862024

Highlighted filing

2024

Revenue$8,718
Expenses$7,832
Net Income$886
Open 2024 Filing

Filings

Most recent year

2024 • Form 990EZDetailed filing. Detailed filing data is available for this year.

Open filing
Assets
$2,568
Liabilities
-
Net assets
$2,568
Revenue
$8,718
Expenses
$7,832
Net income
$886
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.03$0.03$0.09$0.08$0.01
2023Detailed filing. Detailed filing data is available for this year.$0.02$0.00$0.02$0.96$1.25$0.29
2022Detailed filing. Detailed filing data is available for this year.$0.30$0.00$0.30$1.29$1.20$0.09
2021Detailed filing. Detailed filing data is available for this year.$0.21$0.21$0.29$0.26$0.03
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Mar 27, 2025
Return Version
2024v5.1
Gross Receipts
$9,865
Mission and Program Overview

Mission

Set the expectation is a nonprofit organization dedicated to ending sexual and interpersonal violence through prevention work with men, advocacy, and engagement with agencies serving survivors and their families.

Program Services

DescriptionGrantsExpenses
OUR PROGRAM WORK FOCUSES ON THE FOLLOWING FOUR AREAS:ADVOCACY SHIFTING ATTITUDES AND BELIEFS AROUND ISSUES OF SEXUAL AND INTERPERSONAL VIOLENCE REQUIRES REACHING AND EDUCATING AMERICANS ON A NATIONAL SCALE. WHETHER IT BE THROUGH SOCIAL MEDIA AND CAMPAIGNS, IN-PERSON EVENTS, STE GAMES, OR PSA ANNOUNCEMENTS WE ARE COMMITTED TO ADVOCATING FOR SURVIVORS AND FOSTERING COMMUNITIES FREE OF SEXUAL AND INTERPERSONAL VIOLENCE. COMMUNITY OUTREACH WE BELIEVE IN THE POWER OF SPORT TO TRANSFORM COMMUNITIES AND THROUGH THE SET THE EXPECTATION CHAMPIONS INITIATIVE WE ARE PARTNERING PROFESSIONAL ATHLETES WITH COMMUNITY AGENCIES WHO SERVE FAMILIES AND SURVIVORS OF SEXUAL ASSAULT AND DOMESTIC VIOLENCE. FOUNDED BY SET THE EXPECTATION NFL AMBASSADOR, JAMES SMITH-WILLIAMS, THE CHAMPIONS PROGRAM SUCCESSFULLY LAUNCHED IN WASHINGTON, DC IN 2021 AND HAS GROWN INTO MULTIPLE CITIES.EDUCATION AS AN ORGANIZATION THAT HAS WORKED WITH TENS OF THOUSANDS OF YOUNG PEOPLE, MANY OF THEM MEN AND MALE ATHLETES, WE HAVE A UNIQUE PERSPECTIVE ON HOW TO EFFECTIVELY ENGAGE IN GENDER-BASED VIOLENCE PREVENTION EDUCATION. WITH OUR FIRST-HAND EXPERIENCE AND THE ASSISTANCE OF EXPERT CONSULTANTS, WE ARE DEVELOPING A DIGITAL LEARNING PROGRAM FOR HIGH SCHOOL AND COLLEGE AGED STUDENTS AND ATHLETES THAT COVERS TOPICS SUCH AS TRAUMA, CONSENT, VICTIM BLAMING, HEALTHY MANHOOD AND MORE. POLICY SETTING EXPECTATIONS THROUGH POLICY IS ONE WAY TO CREATE SAFER CULTURES FOR EVERYONE. THE NCAA CAMPUS SEXUAL VIOLENCE POLICY MANDATES THAT ALL MEMBER SCHOOLS MUST BE READY TO ATTEST TO DUE DILIGENCE REQUIREMENTS FOR ATHLETE HISTORIES BEGINNING IN THE 2022-23 ACADEMIC YEAR. THE TRACY RULE, WHICH IS THE MOST COMPREHENSIVE SERIOUS MISCONDUCT POLICY IN THE COUNTRY, MEETS ALL COMPLIANCE REQUIREMENTS OF THE NCAA CAMPUS SEXUAL VIOLENCE POLICY. WE HAVE ALREADY SEEN SUCCESSFUL IMPLEMENTATION OF THE TRACY RULE AT UNIVERSITY OF TEXAS AT SAN ANTONIO AND UVA WISE AND WE ARE READY TO HELP OTHER UNIVERSITIES AND ATHLETIC CONFERENCES WITH ADOPTION AND IMPLEMENTATION. TO DATE, THOUSANDS OF ATHLETES ACROSS 200+ COLLEGE CAMPUSES HAVE HEARD BRENDAS STORY. AS A NONPROFIT, WE HAVE ASSISTED OUR CAMPUS PARTNERS IN RAISING OVER $180,000 FOR COMMUNITY AGENCIES SERVING SURVIVORS. MORE THAN 560 STE EVENTS HAVE TAKEN PLACE AND 57,000+ PLEDGES HAVE BEEN SIGNED. OUR REACH HAS EXPANDED BEYOND SPORTS TO CAMPUS GREEK LIFE AND THE CORPORATE SECTOR, AND WE STAND PROUDLY AS ONE OF THE GROUPS WHO PUSHED THE NCAA TO ADOPT A CAMPUS SEXUAL VIOLENCE POLICY.-$7,049
Compensation and Service Providers
Top Officer PayScore unavailable

Employees

NameTitleFull / Part TimeBaseOtherTotal
ELIZABETH ANDERSONExec. Dir./Sec.PT$0--
BRENDA TRACYPresident-$0--
JACQUELINE SWANSONVice President-$0--
DEIRDRE GILLTreasurer-$0--
CJ GRAVESDirector-$0--
LEIGH GILLDirector-$0--
Filing and Contact Details

Filer

Filer Name
SetTheExpectation
EIN
82-2427753
Phone
9712386192
Address
PO Box 13181, Salem, OR 97301

Signing Officer

Name
Brenda Tracy
Title
President
Signed
2025-03-27
Discuss with paid preparer
Yes

Preparer

Firm
Kern & Thompson LLC
Address
1800 SW FIRST AVE STE 410, PORTLAND, OR 97201
Preparer
Jonna Vercellini CPA
Phone
5032223338
Supplemental Narrative

Additional Explanations

Other Expenses.1001

“Advertising and Promotion $972”

Other Expenses.1002

“Office Expenses $1466”

Other Expenses.1003

“Information Technology $381”

Other Expenses.1005

“Travel $39”

Other Expenses.1012

“Insurance $1136”

Total Liabilities.1001

“Accounts Payable and Accrued Expenses - Beginning $219 Accounts Payable and Accrued Expenses - Ending $0”

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