Civic Intelligence

Lets Be Real California

990 • Fiscal year 2018 • EIN 82-1993414

Jan 01, 2018 to Dec 31, 2018 • Filed on May 01, 2019

Organization ProfileN/A
2350 Kerner BlvdSan Rafael, CA 94901

(415) 389-6800

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

Score unavailable

No value available

Liabilities-to-assets requires both liabilities and assets on this filing.

Source year 2018

Liabilities / Revenue

14th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2018 filings • 501(c)4 • $5M-$10M nonprofits • Source year 2018

Net Margin

15th percentile

-14%

Higher net margin than 15% of similar nonprofits.

2018 filings • 501(c)4 • $5M-$10M nonprofits • Source year 2018

Top Officer Pay

43rd percentile

$0

Higher top officer pay than 43% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2018 filings • 501(c)4 • $5M-$10M nonprofits • Source year 2018

Asset Growth

1st percentile

-100%

Faster asset growth than 1% of similar nonprofits.

2018 filings • 501(c)4 • $5M-$10M nonprofits • Annualized from 2017 to 2018

Revenue Growth

95th percentile

296%

Faster revenue growth than 95% of similar nonprofits.

2018 filings • 501(c)4 • $5M-$10M nonprofits • Annualized from 2017 to 2018

Balance Sheet
Liabilities / AssetsScore unavailable

Assets

Down

$0

Down $2,505,615 (-100%) from 2017

Net Assets

Down

$0

Down $1,305,615 (-100%) from 2017

Liabilities

Down

$0

Down $1,200,000 (-100%) from 2017

Revenue And Expenses
Liabilities / Revenue14th percentileNet Margin15th percentile

Revenue

Up

$9,426,090

Up $7,046,090 (+296%) from 2017

Expenses

Up

$10,731,705

Up $9,657,320 (+899%) from 2017

Net Income

Down

-$1,305,615

Down $2,611,230 (-200%) from 2017

Historical Trend

Balance Sheet Trend

Asset Growth1st percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$3.0M$2.0M$1.0M$0Assets 2017: $2,505,615Liabilities 2017: $1,200,000Net Assets 2017: $1,305,6152017Assets 2018: $0Liabilities 2018: $0Net Assets 2018: $02018

Highlighted filing

2018

Assets$0
Liabilities$0
Net Assets$0
Open 2018 Filing

Operations Trend

Revenue Growth95th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$15M$10M$5.0M$0-$5.0MRevenue 2017: $2,380,000Expenses 2017: $1,074,385Net Income 2017: $1,305,6152017Revenue 2018: $9,426,090Expenses 2018: $10,731,705Net Income 2018: -$1,305,6152018

Highlighted filing

2018

Revenue$9,426,090
Expenses$10,731,705
Net Income-$1,305,615
Open 2018 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2018 to Dec 31, 2018
Signed
May 1, 2019
Return Version
2018v3.1
Gross Receipts
$9,426,090
Mission and Program Overview

Mission

Educated local communities about laws that could negatively impact business owners and curtail the freedom of adults to purchase certain tobacco and vaping products.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$2,505,615$0▼ $2,505,615
Cap Stk Tr Prin Current Funds$1,305,615--
Loans From Officers Directors$1,200,000--
Savings and Temporary Cash Investments-$0-
Accounts Receivable-$0-
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Land, Buildings, and Equipment, Net-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Prepaid Expenses and Deferred Charges-$0-
Total Assets$2,505,615$0▼ $2,505,615
Other Assets Total-$0-
Liabilities
Total Liabilities$1,200,000$0▼ $1,200,000
Net Assets / Fund Balance
Total Net Assets Fund Balance$1,305,615$0▼ $1,305,615
Total Liabilities and Net Assets / Fund Balance$2,505,615$0▼ $2,505,615
Compensation and Service Providers
Top Officer Pay43rd percentile

Board Members and Trustees

NameTitle
David SprossPresident
Joel S AuroraAsst. Treasurer
Dakota MooreSecretary
Jason D KauneTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Amplified Strategies IncPrinting and Pub.1803 42nd Ave E, Seattle, WA 98112$14,477,706
The Battin GroupBroadcast Advertis.78-710 Avenida Nuestra, La Quinta, CA 92253$4,063,243
Five Corners StrategyConsulting36 Washington St, Wellesley Hills, MA 02481$1,465,438
Spot-on AdsAdvertising & Prom.350 Townsend St Suite 302, San Francisco, CA 94901$1,317,329
Spectrum Film ProductionsAdvertising9233 Falkland Way, Sacramento, CA 95826$553,324
Revenue and Support

Revenue Composition

Contributions and Grants
$9,426,090
Program Service Revenue
$0
Investment Income
$0
Other Revenue
$0
All Other Contributions
$9,426,090
Change in Net Assets
$-1,305,615
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$10,721,705
Grants and Similar Amounts Paid$10,000
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$2,119,045--$2,119,045
Other Expenses$420,035--$420,035
All Other Expenses$380,698$44-$380,742
Fees for Services Legal$114,125$114,125-$228,250
Travel$37,691--$37,691
Information Technology$12,270--$12,270
Grants to Domestic Orgs$10,000--$10,000
Office Expenses-$4,775-$4,775
Total Functional Expenses$10,612,761$118,944$0$10,731,705
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Casa Circulo CulturalSan Francisco, CA501(c)(3)See Part IV$10,000
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
Yes
Subject to proxy tax
Yes
Insider Transactions and Loans

Interested-Person Transactions

Interested PartyRelationshipDescriptionShared RevenueAmount
See Part VBusinessLegal ServicesNo$259,355

Loans and Receivables

Line ItemBeginningEndChange
Loans from Officers, Directors, Trustees, and Key Employees$1,200,000--
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
No
Backup withholding compliance
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
No
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Line 11B: Form 990 Review Process

“No review was or will be conducted.”

Form 990, Part VI, Line 19: Other Organization Documents Publicly Available

“Policies are available to the public according to law.”

Filing and Contact Details

Filer

Filer Name
Lets Be Real California
EIN
82-1993414
Phone
4153896800
Address
2350 Kerner Blvd, San Rafael, CA 94901

Signing Officer

Name
Joel S Aurora
Title
Asst. Treasurer
Signed
2019-05-01

Organization Details

Principal Officer
Jason D Kaune
Formed
2017
Legal Domicile
CA
Voting Board Members
2
Independent Board Members
2
Employees
0
Raw XML Appendix385 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt00.00
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IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt10
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt20
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt30
IRS990/Form990PartVIISectionAGrp/PersonNm0David Spross
IRS990/Form990PartVIISectionAGrp/PersonNm1Dakota Moore
IRS990/Form990PartVIISectionAGrp/PersonNm2Jason D Kaune
IRS990/Form990PartVIISectionAGrp/PersonNm3Joel S Aurora
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt00
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IRS990/Form990PartVIISectionAGrp/TitleTxt1Secretary
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IRS990/Form990PartVIISectionAGrp/TitleTxt3Asst. Treasurer
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IRS990ScheduleI/RecipientTable/CashGrantAmt010000
IRS990ScheduleI/RecipientTable/IRCSectionDesc0501(c)(3)
IRS990ScheduleI/RecipientTable/NonCashAssistanceAmt00
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt0See Part IV
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt0Casa Circulo Cultural
IRS990ScheduleI/RecipientTable/RecipientEIN0474071542
IRS990ScheduleI/RecipientTable/USAddress/AddressLine1Txt01757 E Bayshore Rd Ste 23
IRS990ScheduleI/RecipientTable/USAddress/CityNm0San Francisco
IRS990ScheduleI/RecipientTable/USAddress/StateAbbreviationCd0CA
IRS990ScheduleI/RecipientTable/USAddress/ZIPCd094063
IRS990ScheduleI/SupplementalInformationDetail/ExplanationTxt0Grant recipient used contributions for exempt purposes consistent with state and/or local campaign finance law.
IRS990ScheduleI/SupplementalInformationDetail/FormAndLineReferenceDesc0Additional Supplemental Information
IRS990ScheduleI/Total501c3OrgCnt01
IRS990ScheduleI/TotalOtherOrgCnt00
IRS990/ScheduleJRequiredInd0false
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/NameOfInterested/PersonNm0See Part V
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/RelationshipDescriptionTxt0Business
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IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/TransactionAmt0259355
IRS990ScheduleL/BusTrInvolveInterestedPrsnGrp/TransactionDesc0Legal Services
IRS990ScheduleL/SupplementalInformationDetail/ExplanationTxt0Jason D. Kaune, Treasurer, is a partner, and Joel S. Aurora, Assistant Treasurer, is an associate, with the law firm that provides legal and administrative services to the Corporation on an hourly basis.
IRS990ScheduleL/SupplementalInformationDetail/FormAndLineReferenceDesc0Schedule L, Part V Supplemental Information
IRS990ScheduleN/AssetsDistributedInd0true
IRS990ScheduleN/AttorneyGeneralNotifiedInd0false
IRS990ScheduleN/BondLiabilitiesDischargedInd0false
IRS990ScheduleN/BondsOutstandingInd0false
IRS990ScheduleN/DirectorOfSuccessorInd0false
IRS990ScheduleN/EmployeeOfSuccessorInd0false
IRS990ScheduleN/LiabilitiesPaidInd0true
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/AssetsDistriOrExpnssPaidDesc0Assets distributed in the normal course of business
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/DistributionDt02018-12-06
IRS990ScheduleN/LiquidationOfAssetsTableGrp/LiquidationOfAssetsDetail/FairMarketValueOfAssetAmt059431
IRS990ScheduleN/OwnerOfSuccessorInd0false
IRS990ScheduleN/ReceiveCompensationInd0false
IRS990ScheduleN/RequiredToNotifyAGInd0false
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0No review was or will be conducted.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1Policies are available to the public according to law.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Line 11b: Form 990 Review Process
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Line 19: Other Organization Documents Publicly Available
IRS990/SchoolOperatingInd0false
IRS990/SignificantChangeInd0false
IRS990/SignificantNewProgramSrvcInd0false
IRS990/StatesWhereCopyOfReturnIsFldCd0CA
IRS990/SubjectToExcsTaxNetInvstIncInd0false
IRS990/SubjectToProxyTaxInd0true
IRS990/SubjToTaxRmnrtnExPrchtPymtInd0false
IRS990/TaxableDistributionsInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TempOrPermanentEndowmentsInd0false
IRS990/TerminateOperationsInd0true
IRS990/TotalAssetsBOYAmt02505615
IRS990/TotalAssetsEOYAmt00
IRS990/TotalAssetsGrp/BOYAmt02505615
IRS990/TotalAssetsGrp/EOYAmt00
IRS990/TotalCompGreaterThan150KInd0false
IRS990/TotalContributionsAmt09426090
IRS990/TotalEmployeeCnt00
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt0118944
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt010612761
IRS990/TotalFunctionalExpensesGrp/TotalAmt010731705
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt01200000
IRS990/TotalLiabilitiesEOYAmt00
IRS990/TotalLiabilitiesGrp/BOYAmt01200000
IRS990/TotalLiabilitiesGrp/EOYAmt00
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt01305615
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt00
IRS990/TotalProgramServiceExpensesAmt010612761
IRS990/TotalProgramServiceRevenueAmt00
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt09426090
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt02505615
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt00
IRS990/TravelGrp/ProgramServicesAmt037691
IRS990/TravelGrp/TotalAmt037691
IRS990/TypeOfOrganizationAssocInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt02350 Kerner Blvd 250
IRS990/USAddress/CityNm0San Rafael
IRS990/USAddress/StateAbbreviationCd0CA
IRS990/USAddress/ZIPCd094901
IRS990/VotingMembersGoverningBodyCnt02
IRS990/VotingMembersIndependentCnt02
IRS990/WebsiteAddressTxt0N/A
IRS990/WhistleblowerPolicyInd0false
ReturnHeader/BuildTS02019-02-21 02:37:17Z
ReturnHeader/BusinessOfficerGrp/PersonNm0Joel S Aurora
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0Asst. Treasurer
ReturnHeader/BusinessOfficerGrp/SignatureDt02019-05-01
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0Lets Be Real California
ReturnHeader/Filer/BusinessNameControlTxt0LETS
ReturnHeader/Filer/EIN0821993414
ReturnHeader/Filer/PhoneNum04153896800
ReturnHeader/Filer/USAddress/AddressLine1Txt02350 Kerner Blvd
ReturnHeader/Filer/USAddress/CityNm0San Rafael
ReturnHeader/Filer/USAddress/StateAbbreviationCd0CA
ReturnHeader/Filer/USAddress/ZIPCd094901
ReturnHeader/ReturnTs02019-05-01T13:54:45-07:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02018-01-01
ReturnHeader/TaxPeriodEndDt02018-12-31
ReturnHeader/TaxYr02018

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2018 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$0
Liabilities
$0
Net assets
$0
Revenue
$9,426,090
Expenses
$10,731,705
Net income
-$1,305,615
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2018Detailed filing. Detailed filing data is available for this year.$0.00$0.00$0.00$9.43$10.7$1.31
2017Summary only. Only limited summary data is available for this year.$2.51$1.20$1.31$2.38$1.07$1.31
Peer Organizations

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