Civic Intelligence

Inequality Media CIVIC Action

990 • Fiscal year 2019 • EIN 81-5231180

Jan 01, 2019 to Dec 31, 2019 • Filed on Nov 16, 2020

P O Box 9323Berkeley, CA 94709

(510) 698-9150

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

83rd percentile

0.40x

Higher debt load relative to assets than 83% of similar nonprofits.

2019 filings • 501(c)4 • $500k-$1M nonprofits • Source year 2019

Liabilities / Revenue

66th percentile

0.20x

Higher debt load relative to revenue than 66% of similar nonprofits.

2019 filings • 501(c)4 • $500k-$1M nonprofits • Source year 2019

Net Margin

88th percentile

45%

Higher net margin than 88% of similar nonprofits.

2019 filings • 501(c)4 • $500k-$1M nonprofits • Source year 2019

Top Officer Pay

95th percentile

$160,411

Higher top officer pay than 95% of similar nonprofits.

Top officer pay equals 23.7% of source-year revenue.

2019 filings • 501(c)4 • $500k-$1M nonprofits • Source year 2019

Asset Growth

99th percentile

332%

Faster asset growth than 99% of similar nonprofits.

2019 filings • 501(c)4 • $500k-$1M nonprofits • Annualized from 2018 to 2019

Revenue Growth

98th percentile

539%

Faster revenue growth than 98% of similar nonprofits.

2019 filings • 501(c)4 • $500k-$1M nonprofits • Annualized from 2018 to 2019

Assets

Up

$338,486

Up $260,110 (+332%) from 2018

Net Assets

Up

$204,430

Up $302,586 (+308%) from 2018

Liabilities

Down

$134,056

Down $42,476 (-24%) from 2018

Revenue

Up

$676,874

Up $570,874 (+539%) from 2018

Expenses

Up

$374,288

Up $138,919 (+59%) from 2018

Net Income

Up

$302,586

Up $431,955 (+334%) from 2018

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$4.0M$2.0M$0-$2.0MAssets 2017: $59,019Liabilities 2017: $27,806Net Assets 2017: $31,2132017Assets 2018: $78,376Liabilities 2018: $176,532Net Assets 2018: -$98,1562018Assets 2019: $338,486Liabilities 2019: $134,056Net Assets 2019: $204,4302019Assets 2020: $908,013Liabilities 2020: $301,902Net Assets 2020: $606,1112020Assets 2021: $1,192,912Liabilities 2021: $17,244Net Assets 2021: $1,175,6682021Assets 2022: $1,887,617Liabilities 2022: $79,000Net Assets 2022: $1,808,6172022Assets 2023: $2,754,158Liabilities 2023: $152,806Net Assets 2023: $2,601,3522023Assets 2024: $3,933,532Liabilities 2024: $81,709Net Assets 2024: $3,851,8232024

Highlighted filing

2019

Assets$338,486
Liabilities$134,056
Net Assets$204,430

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$4.0M$3.0M$2.0M$1.0M$0-$1.0MRevenue 2017: $60,100Expenses 2017: $28,887Net Income 2017: $31,2132017Revenue 2018: $106,000Expenses 2018: $235,369Net Income 2018: -$129,3692018Revenue 2019: $676,874Expenses 2019: $374,288Net Income 2019: $302,5862019Revenue 2020: $997,686Expenses 2020: $596,005Net Income 2020: $401,6812020Revenue 2021: $1,000,379Expenses 2021: $430,822Net Income 2021: $569,5572021Revenue 2022: $1,483,003Expenses 2022: $850,054Net Income 2022: $632,9492022Revenue 2023: $1,835,655Expenses 2023: $1,051,873Net Income 2023: $783,7822023Revenue 2024: $3,782,939Expenses 2024: $2,537,161Net Income 2024: $1,245,7782024

Highlighted filing

2019

Revenue$676,874
Expenses$374,288
Net Income$302,586
Jump To
Filing Snapshot
Filing Period
Jan 1, 2019 to Dec 31, 2019
Signed
Nov 16, 2020
Return Version
2019v5.0
Gross Receipts
$676,874
Mission and Program Overview

Mission

The ultimate vision is one of social welfare and a united states where active participation by informed citizens restores the balance of power in our democracy and creates an economy where gains are widely shared.

Inequality media civic action uses the power of storytelling -- through digital media -- to inform and engage the public about the realities and impacts of inequality and imbalance of power in america.

Balance Sheet Detail
LineBeginningEndChange
Assets
Accounts Receivable$26,000$200,605▲ $174,605
Cash and Non-Interest-Bearing Accounts$52,376$137,881▲ $85,505
Total Assets$78,376$338,486▲ $260,110
Liabilities
Accounts Payable and Accrued Expenses$176,532$134,056▼ $42,476
Total Liabilities$176,532$134,056▼ $42,476
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$-98,156$204,430▲ $302,586
Total Net Assets Fund Balance$-98,156$204,430▲ $302,586
Total Liabilities and Net Assets / Fund Balance$78,376$338,486▲ $260,110
Compensation and Service Providers

Employees

NameTitleOtherTotal
Heather Kinlaw LofthouseDIRECTOR + P$160,411$160,411

Board Members and Trustees

NameTitle
Heather Kinlaw LofthouseDIRECTOR + PRESIDENT
Samantha Martz CohenDIRECTOR + S
Zo BeckDIRECTOR + T
Revenue and Support

Revenue Composition

Contributions and Grants
$601,874
Program Service Revenue
$75,000
Investment Income
$0
Other Revenue
$0
All Other Contributions
$601,874
Change in Net Assets
$302,586
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$374,288
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Salaries, Compensation, and Employee Benefits$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Other$320,435--$320,435
Advertising$33,364--$33,364
Interest$10,047--$10,047
Occupancy$6,000--$6,000
Other Expenses$3,000--$3,000
Fees for Services Accounting-$679-$679
Fees for Services Legal-$452-$452
Information Technology$240--$240
Office Expenses$71--$71
Total Functional Expenses$373,157$1,131$0$374,288
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 11B

Form 990 will be reviewed by the president, treasurer and the organization's outside legal counsel. The form 990 will be shared with all members of the board before it is submitted.

Form 990, Page 6, Part VI, Line 12C

At the first annual board meeting each year, the officers and members of the board of directors are provided with conflict of interest disclosure forms to complete. The imca executive director / president reviews the organization's conflicts of interest disclosure forms on an annual basis to ensure that any actual or potential conflicts of interest are properly handled in accordance with the organization's conflicts of interest policy. If further information is required, the executive director speaks with the individual director, officer, or employee involved, as appropriate. Imca will also document, through well-kept minutes, any decisions related to transactions involving an actual or possible conflict of interest. Finally, imca will be diligent in taking appropriate disciplinary and corrective action if a person who is covered by the conflict-of-interest policy fails to disclose an actual or possible conflict of interest.

Form 990, Page 6, Part VI, Line 15A

The ceo of imca does not receive compensation in her capacity as ceo of imca. Im serves as an independent contractor to imca. Thus, it pays im as an independent contractor to provide it with specified services. The ceo is an employee of im which has an established cost-sharing services agreement in place with im, which includes covering portions of the ceo's salary. Im's compensation process includes a review and approval by independent persons, comparability data, and contemporaneous substantiation of the deliberation and decision. If she were to be paid directly by imca, the process to determine the compensation would be the same as it has been with im.

Form 990, Page 6, Part VI, Line 15B

The officers of imca do not receive compensation in their capacity as officers of imca. Im serves as an independent contractor to imca. Thus, it pays im as an independent contractor to provide it with specified services which includes covering portions of the salary and wages of the ceo and the cfo as employees of im. If any of the officers were to be paid directly by imca, the process to determine the compensation would be the same as it has been with im.

Form 990, Page 6, Part VI, Line 19

Documents are available upon request.

Filing and Contact Details

Filer

Filer Name
Inequality Media Civic Action
EIN
81-5231180
Phone
5106989150
Address
P O BOX 9323, BERKELEY, CA 94709

Signing Officer

Name
Heather Kinlaw Lofthouse
Title
DIRECTOR + PRESIDENT
Phone
5106989150
Signed
2020-11-16
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Heather Kinlaw Lofthouse
Formed
2016
Legal Domicile
CA
Voting Board Members
3
Independent Board Members
2
Employees
0

Preparer

Firm
Marjtax Incorporated
Address
3542 FRUITVALE AVE, OAKLAND, CA 94602-2327
Preparer
Marjorie Williams-jones
Phone
5104826204
Supplemental Narrative

Additional Explanations

Form 990, Part IX, Line 11G

Consultants + contractors 37,481 0 0 support services -video costs 282,954 0 0 total 320,435 0 0

Raw XML Appendix342 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/MissionDesc0THE ULTIMATE VISION IS ONE OF SOCIAL WELFARE AND A UNITED STATES WHERE ACTIVE PARTICIPATION BY INFORMED CITIZENS RESTORES THE BALANCE OF POWER IN OUR DEMOCRACY AND CREATES AN ECONOMY WHERE GAINS ARE WIDELY SHARED.
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0FORM 990 WILL BE REVIEWED BY THE PRESIDENT, TREASURER AND THE ORGANIZATION'S OUTSIDE LEGAL COUNSEL. THE FORM 990 WILL BE SHARED WITH ALL MEMBERS OF THE BOARD BEFORE IT IS SUBMITTED.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1AT THE FIRST ANNUAL BOARD MEETING EACH YEAR, THE OFFICERS AND MEMBERS OF THE BOARD OF DIRECTORS ARE PROVIDED WITH CONFLICT OF INTEREST DISCLOSURE FORMS TO COMPLETE. THE IMCA EXECUTIVE DIRECTOR / PRESIDENT REVIEWS THE ORGANIZATION'S CONFLICTS OF INTEREST DISCLOSURE FORMS ON AN ANNUAL BASIS TO ENSURE THAT ANY ACTUAL OR POTENTIAL CONFLICTS OF INTEREST ARE PROPERLY HANDLED IN ACCORDANCE WITH THE ORGANIZATION'S CONFLICTS OF INTEREST POLICY. IF FURTHER INFORMATION IS REQUIRED, THE EXECUTIVE DIRECTOR SPEAKS WITH THE INDIVIDUAL DIRECTOR, OFFICER, OR EMPLOYEE INVOLVED, AS APPROPRIATE. IMCA WILL ALSO DOCUMENT, THROUGH WELL-KEPT MINUTES, ANY DECISIONS RELATED TO TRANSACTIONS INVOLVING AN ACTUAL OR POSSIBLE CONFLICT OF INTEREST. FINALLY, IMCA WILL BE DILIGENT IN TAKING APPROPRIATE DISCIPLINARY AND CORRECTIVE ACTION IF A PERSON WHO IS COVERED BY THE CONFLICT-OF-INTEREST POLICY FAILS TO DISCLOSE AN ACTUAL OR POSSIBLE CONFLICT OF INTEREST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THE CEO OF IMCA DOES NOT RECEIVE COMPENSATION IN HER CAPACITY AS CEO OF IMCA. IM SERVES AS AN INDEPENDENT CONTRACTOR TO IMCA. THUS, IT PAYS IM AS AN INDEPENDENT CONTRACTOR TO PROVIDE IT WITH SPECIFIED SERVICES. THE CEO IS AN EMPLOYEE OF IM WHICH HAS AN ESTABLISHED COST-SHARING SERVICES AGREEMENT IN PLACE WITH IM, WHICH INCLUDES COVERING PORTIONS OF THE CEO'S SALARY. IM'S COMPENSATION PROCESS INCLUDES A REVIEW AND APPROVAL BY INDEPENDENT PERSONS, COMPARABILITY DATA, AND CONTEMPORANEOUS SUBSTANTIATION OF THE DELIBERATION AND DECISION. IF SHE WERE TO BE PAID DIRECTLY BY IMCA, THE PROCESS TO DETERMINE THE COMPENSATION WOULD BE THE SAME AS IT HAS BEEN WITH IM.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THE OFFICERS OF IMCA DO NOT RECEIVE COMPENSATION IN THEIR CAPACITY AS OFFICERS OF IMCA. IM SERVES AS AN INDEPENDENT CONTRACTOR TO IMCA. THUS, IT PAYS IM AS AN INDEPENDENT CONTRACTOR TO PROVIDE IT WITH SPECIFIED SERVICES WHICH INCLUDES COVERING PORTIONS OF THE SALARY AND WAGES OF THE CEO AND THE CFO AS EMPLOYEES OF IM. IF ANY OF THE OFFICERS WERE TO BE PAID DIRECTLY BY IMCA, THE PROCESS TO DETERMINE THE COMPENSATION WOULD BE THE SAME AS IT HAS BEEN WITH IM.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4DOCUMENTS ARE AVAILABLE UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5CONSULTANTS + CONTRACTORS 37,481 0 0 SUPPORT SERVICES -VIDEO COSTS 282,954 0 0 TOTAL 320,435 0 0
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PAGE 6, PART VI, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PAGE 6, PART VI, LINE 12C
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PAGE 6, PART VI, LINE 15A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PAGE 6, PART VI, LINE 15B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PAGE 6, PART VI, LINE 19
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5FORM 990, PART IX, LINE 11G
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IRS990ScheduleR/RentalOfFcltsFromOthOrgInd0false
IRS990ScheduleR/SharingOfFacilitiesInd0true
IRS990ScheduleR/TransactionsRelatedOrgGrp/InvolvedAmt0282954
IRS990ScheduleR/TransactionsRelatedOrgGrp/InvolvedAmt138732
IRS990ScheduleR/TransactionsRelatedOrgGrp/InvolvedAmt233364
IRS990ScheduleR/TransactionsRelatedOrgGrp/InvolvedAmt36000
IRS990ScheduleR/TransactionsRelatedOrgGrp/InvolvedAmt42006
IRS990ScheduleR/TransactionsRelatedOrgGrp/MethodOfAmountDeterminationTxt0STAFF WAGES + PAYROLL EXP
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IRS990ScheduleR/TransactionsRelatedOrgGrp/MethodOfAmountDeterminationTxt2PROMOTION & DISTRIBUTION
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IRS990ScheduleR/TransactionsRelatedOrgGrp/MethodOfAmountDeterminationTxt4MISC EXPENSES
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IRS990ScheduleR/TransactionsRelatedOrgGrp/OtherOrganizationName/BusinessNameLine1Txt1INEQUALITY MEDIA
IRS990ScheduleR/TransactionsRelatedOrgGrp/OtherOrganizationName/BusinessNameLine1Txt2INEQUALITY MEDIA
IRS990ScheduleR/TransactionsRelatedOrgGrp/OtherOrganizationName/BusinessNameLine1Txt3INEQUALITY MEDIA
IRS990ScheduleR/TransactionsRelatedOrgGrp/OtherOrganizationName/BusinessNameLine1Txt4INEQUALITY MEDIA
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IRS990/TaxablePartyNotificationInd0false
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IRS990/TotalAssetsBOYAmt078376
IRS990/TotalAssetsEOYAmt0338486
IRS990/TotalAssetsGrp/BOYAmt078376
IRS990/TotalAssetsGrp/EOYAmt0338486
IRS990/TotalCompGreaterThan150KInd0true
IRS990/TotalContributionsAmt0601874
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IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt01131
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt0373157
IRS990/TotalFunctionalExpensesGrp/TotalAmt0374288
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt0176532
IRS990/TotalLiabilitiesEOYAmt0134056
IRS990/TotalLiabilitiesGrp/BOYAmt0176532
IRS990/TotalLiabilitiesGrp/EOYAmt0134056
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0-98156
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0204430
IRS990/TotalOtherCompensationAmt010411
IRS990/TotalProgramServiceExpensesAmt0373157
IRS990/TotalProgramServiceRevenueAmt075000
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt075000
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0676874
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt078376
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0338486
IRS990/TotReportableCompRltdOrgAmt0150000
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt0P O BOX 9323
IRS990/USAddress/CityNm0BERKELEY
IRS990/USAddress/StateAbbreviationCd0CA
IRS990/USAddress/ZIPCd094709
IRS990/VotingMembersGoverningBodyCnt03
IRS990/VotingMembersIndependentCnt02
IRS990/WebsiteAddressTxt0WWW.INEQUALITYMEDIACIVICACTION.ORG
IRS990/WhistleblowerPolicyInd0true
ReturnHeader/BuildTS02022-01-07 14:23:13Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0HEATHER KINLAW LOFTHOUSE
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0DIRECTOR + PRESIDENT
ReturnHeader/BusinessOfficerGrp/PhoneNum05106989150
ReturnHeader/BusinessOfficerGrp/SignatureDt02020-11-16
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0INEQUALITY MEDIA CIVIC ACTION
ReturnHeader/Filer/BusinessNameControlTxt0INEQ
ReturnHeader/Filer/EIN0815231180
ReturnHeader/Filer/PhoneNum05106989150
ReturnHeader/Filer/USAddress/AddressLine1Txt0P O BOX 9323
ReturnHeader/Filer/USAddress/CityNm0BERKELEY
ReturnHeader/Filer/USAddress/StateAbbreviationCd0CA
ReturnHeader/Filer/USAddress/ZIPCd094709
ReturnHeader/FilingSecurityInformation/AtSubmissionCreationDeviceId0C9F1254338109C794B4EB586062621BC285657FD
ReturnHeader/FilingSecurityInformation/AtSubmissionFilingDeviceId0C9F1254338109C794B4EB586062621BC285657FD
ReturnHeader/FilingSecurityInformation/FilingLicenseTypeCd0P
ReturnHeader/FilingSecurityInformation/IPAddress/IPv4AddressTxt099.13.230.112
ReturnHeader/FilingSecurityInformation/IPDt02020-11-16
ReturnHeader/FilingSecurityInformation/IPTimezoneCd0CS
ReturnHeader/FilingSecurityInformation/IPTm016:22:12
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0454570537
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0MARJTAX INCORPORATED
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt03542 FRUITVALE AVE
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0OAKLAND
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0CA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd0946022327
ReturnHeader/PreparerPersonGrp/PhoneNum05104826204
ReturnHeader/PreparerPersonGrp/PreparationDt02020-11-16
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0MARJORIE WILLIAMS-JONES
ReturnHeader/PreparerPersonGrp/SelfEmployedInd0X
ReturnHeader/ReturnTs02020-11-16T16:22:12-06:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02019-01-01
ReturnHeader/TaxPeriodEndDt02019-12-31
ReturnHeader/TaxYr02019

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