Liabilities / Assets
45th percentile
Higher debt load relative to assets than 45% of similar nonprofits.
Inequality Media CIVIC Action
EIN 81-5231180 • 501(c)4 • Berkeley, CA
Profile
Our ultimate vision is one of social welfare reflected in a united states where active participation by informed citizens restores the balance of power in our democracy and creates an economy where gains are widely shared
Siviq Scores
Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.
0.02x
Liabilities / Revenue
43rd percentile
Higher debt load relative to revenue than 43% of similar nonprofits.
Net Margin
78th percentile
Higher net margin than 78% of similar nonprofits.
Top Officer Pay
78th percentile
Higher top officer pay than 78% of similar nonprofits.
Top officer pay equals 0.0% of source-year revenue.
Asset Growth
92nd percentile
Faster asset growth than 92% of similar nonprofits.
Revenue Growth
92nd percentile
Faster revenue growth than 92% of similar nonprofits.
Balance Sheet
Assets
Up$3,933,532
Up $1,179,374 (+43%) from 2023
Liabilities
Down$81,709
Down $71,097 (-47%) from 2023
Net Assets
Up$3,851,823
Up $1,250,471 (+48%) from 2023
Revenue
Up$3,782,939
Up $1,947,284 (+106%) from 2023
Expenses
Up$2,537,161
Up $1,485,288 (+141%) from 2023
Net Income
Up$1,245,778
Up $461,996 (+59%) from 2023
Trend Graphs
Filings
Most recent year
2024 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.
- Assets
- $3,933,532
- Liabilities
- $81,709
- Net assets
- $3,851,823
- Revenue
- $3,782,939
- Expenses
- $2,537,161
- Net income
- $1,245,778
Latest Filing Detail
Jump To
Filing Snapshot
- Filing Period
- Jan 1, 2024 to Dec 31, 2024
- Signed
- Nov 6, 2025
- Return Version
- 2024v5.0
- Gross Receipts
- $3,782,939
Mission and Program Overview
Mission
The ultimate vision is one of social welfare and a united states where active participation by informed citizens restores the balance of power in our democracy and creates an economy where gains are widely shared.
Inequality media civic action uses the power of storytelling -- through digital media -- to inform and engage the public about the realities and impacts of inequality and imbalance of power in america.
Balance Sheet Detail
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Cash and Non-Interest-Bearing Accounts | $485,661 | $2,254,589 | ▲ $1,768,928 |
| Savings and Temporary Cash Investments | $1,983,010 | $1,527,771 | ▼ $455,239 |
| Accounts Receivable | $270,000 | $73,335 | ▼ $196,665 |
| Prepaid Expenses and Deferred Charges | $15,487 | $14,514 | ▼ $973 |
| Total Assets | $2,754,158 | $3,933,532 | ▲ $1,179,374 |
| Other Assets Total | - | $63,323 | - |
| Liabilities | |||
| Accounts Payable and Accrued Expenses | $152,806 | $81,709 | ▼ $71,097 |
| Total Liabilities | $152,806 | $81,709 | ▼ $71,097 |
| Net Assets / Fund Balance | |||
| Net Assets Without Donor Restrictions | $2,331,352 | $3,784,323 | ▲ $1,452,971 |
| Net Assets With Donor Restrictions | $270,000 | $67,500 | ▼ $202,500 |
| Total Net Assets Fund Balance | $2,601,352 | $3,851,823 | ▲ $1,250,471 |
| Total Liabilities and Net Assets / Fund Balance | $2,754,158 | $3,933,532 | ▲ $1,179,374 |
Compensation and Service Providers
Employees
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| Heather Kinlaw Lofthouse | DIRECTOR + P | PT | $80,000 | $6,500 | $86,500 |
Board Members and Trustees
| Name | Title |
|---|---|
| Maryanne Mccormick | Director |
| Douglas Dworkin | DIRECTOR + S |
| Zo Beck | DIRECTOR + T |
Highest Paid Contractors
| Contractor | Services | Location | Compensation |
|---|---|---|---|
| General Store Films LLC | Consultant | 700 JOHN DARLING ROAD, South Woodstock, VT 05071 | $100,433 |
Revenue and Support
Revenue Composition
- Contributions and Grants
- $3,681,924
- Program Service Revenue
- $36,699
- Investment Income
- $64,316
- Other Revenue
- $0
- All Other Contributions
- $3,681,924
- Change in Net Assets
- $1,245,778
Audited Revenue Reconciliation
- Revenue per Audited Statements
- $3,778,778
- Revenue Not Reported on Financial Statements
- $4,161
- Revenue Not Reported on Form 990
- $4,693
- Total Revenue per Audited Statements
- $3,783,471
- Total Revenue per Form 990
- $3,782,939
Expenses and Functional Allocation
Major Expense Lines
| Line Item | Amount |
|---|---|
| Other Expenses | $1,897,190 |
| Salaries, Compensation, and Employee Benefits | $554,692 |
| Total Fundraising Expense | $323,726 |
| Professional Fundraising Fees | $85,279 |
| Grants and Similar Amounts Paid | $0 |
Functional Expense Allocation
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Fees for Services Other | $986,820 | $20,565 | $27,080 | $1,034,465 |
| Advertising | $298,427 | - | $184,314 | $482,741 |
| Other Salaries and Wages | $313,796 | $31,700 | $15,924 | $361,420 |
| Office Expenses | $214,673 | $20,209 | $11 | $234,893 |
| Fees for Services Professional Fundraising | - | - | $85,279 | $85,279 |
| Current Officers, Directors, Trustees, and Key Employees | $68,800 | $5,600 | $5,600 | $80,000 |
| Other Employee Benefits | $69,478 | $6,792 | $3,062 | $79,332 |
| Information Technology | $59,471 | $2,498 | - | $61,969 |
| Payroll Taxes | $28,695 | $2,797 | $2,448 | $33,940 |
| Insurance | $7,439 | $20,228 | - | $27,667 |
| Travel | $17,742 | - | - | $17,742 |
| Fees for Services Legal | - | $12,481 | - | $12,481 |
| Conferences and Meetings | $9,722 | $20 | $8 | $9,750 |
| Occupancy | $7,421 | - | - | $7,421 |
| Fees for Service Investment Mgmnt Fees | - | $4,161 | - | $4,161 |
| Fees for Services Accounting | - | $3,900 | - | $3,900 |
| Total Functional Expenses | $2,082,484 | $130,951 | $323,726 | $2,537,161 |
Audited Expense Reconciliation
| Line Item | Amount |
|---|---|
| Total Expenses per Form 990 | $2,537,161 |
| Expenses per Audited Statements | $2,533,000 |
| Total Expenses per Audited Statements | $2,533,000 |
| Expenses Not Reported on Financial Statements | $4,161 |
Fundraising, Events, and Gaming
- Fundraising activities
- No
- Gaming activities
- No
- Professional fundraiser used
- Yes
Fundraising and Gaming Totals
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $85,279 |
Political and Lobbying Activity
- Political campaign activity
- Yes
- In-house lobbying only
- No
- Subject to proxy tax
- No
Reported Spending and Taxes
| Line Item | Amount |
|---|---|
| Political Expenditures | $756,402 |
| Section 527 Activity Spending | $756,402 |
| Total Exempt Function Spending | $756,402 |
Governance and Compliance
Governance Checklist
- Compiled or reviewed by an accountant
- No
- Annual disclosure for covered persons
- Yes
- Audit committee
- Yes
- Backup withholding compliance
- Yes
- Business relationship with 35% controlled entity
- No
- Business relationship with family members
- No
- Business relationship with organization members
- No
- Material changes to governing documents
- No
- Compensation from other sources disclosed
- No
- CEO compensation reviewed
- Yes
- Other officer compensation reviewed
- Yes
- Conflict-of-interest policy
- Yes
- Audited financial statements prepared
- No
- Key decisions subject to board approval
- No
- Management duties delegated
- No
Governance Explanations
Form 990, Page 6, Part VI, Line 11B
“Form 990 will be reviewed by the president, treasurer and the organization's outside legal counsel. The form 990 will be shared with all members of the board before it is submitted.”
Form 990, Page 6, Part VI, Line 12C
“The organization requires all board members to complete and sign an annual conflict of interest disclosure form. These forms are reviewed by the executive director to identify and address any potential conflicts. Any identified conflicts are documented and managed in accordance with the organization's conflict of interest policy. Imca will also document, through well-kept minutes, any decisions related to transactions involving an actual or possible conflict of interest. Finally, imca will be diligent in taking appropriate disciplinary and corrective action if a person who is covered by the conflicts of interest policy fails to disclose an actual or possible conflict of interest.”
Form 990, Page 6, Part VI, Line 15A
“The president and ceo of imca receives compensation for her services to both imca and inequality media ("im"), a 501c3 public charity, pursuant to a cost sharing agreement between the organizations. Imca pays for the costs associated with the time the president and ceo of imca spends providing services to imca, which amounts are reflected on this form 990. Im's board of directors reviews and approves the president's total compensation, including reviewing comparability data, obtaining approval by the disinterested directors, and contemporaneously documenting the discussion and approval.”
Form 990, Page 6, Part VI, Line 15B
“Officers and staff of imca receive compensation for their services to both imca and im, a 501(c)(3) public charity, pursuant to a cost sharing agreement between the organizations. Imca pays for the costs associated with the time that officers and staff spend providing services to imca, which amounts are reflected on this form 990. The president and ceo of imca and im approves the compensation for officers and staff other than the ceo and cfo, which are approved by the imca board of directors”
Form 990, Page 6, Part VI, Line 19
“Documents are available upon written request.”
Filing and Contact Details
Filer
- Filer Name
- Inequality Media Civic Action
- EIN
- 81-5231180
- Phone
- 5106989150
- Address
- P O BOX 9323, BERKELEY, CA 94709
Signing Officer
- Name
- Heather Kinlaw Lofthouse
- Title
- DIRECTOR + PRESIDENT
- Phone
- 5106989150
- Signed
- 2025-11-06
- Discuss with paid preparer
- Yes
Organization Details
- Principal Officer
- Heather Kinlaw Lofthouse
- Formed
- 2016
- Legal Domicile
- CA
- Voting Board Members
- 4
- Independent Board Members
- 3
- Employees
- 16
Preparer
- Firm
- Marjtax Incorporated
- Address
- 3542 FRUITVALE- AVE PMB 227, OAKLAND, CA 94602
- Preparer
- Marjorie Williams-jones
- Phone
- 5104826204
Supplemental Narrative
Additional Explanations
Form 990, Part IX, Line 11G
“Editors + technicians 489,507 0 0 supporting services 218,276 20,565 27,080 program consultants 278,817 0 0 production assistants 220 0 0 total 986,820 20,565 27,080”
Financial Statement Notes
Schedule D, Page 3, Part X
“Income taxes the internal revenue service and the california franchise tax board have determined that the organization is exempt from federal and state income taxes under irc 501(c)(4) and california rtc 23701(f). The organization has evaluated its current tax positions as of december 31, 2024 and is not aware of any significant uncertain tax positions for which a reserve would be necessary. The organizations tax returns are generally subject to examination by federal and state taxing authorities for three and four years, respectively, after they are filed”
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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.
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| IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt | 0 | 2797 |
| IRS990/PayrollTaxesGrp/ProgramServicesAmt | 0 | 28695 |
| IRS990/PayrollTaxesGrp/TotalAmt | 0 | 33940 |
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| IRS990/ProgramServiceRevenueGrp/Desc | 1 | MISC REVENUE |
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| IRS990/ReportOtherLiabilitiesInd | 0 | false |
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| IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt | 0 | INCOME TAXES THE INTERNAL REVENUE SERVICE AND THE CALIFORNIA FRANCHISE TAX BOARD HAVE DETERMINED THAT THE ORGANIZATION IS EXEMPT FROM FEDERAL AND STATE INCOME TAXES UNDER IRC 501(C)(4) AND CALIFORNIA RTC 23701(F). THE ORGANIZATION HAS EVALUATED ITS CURRENT TAX POSITIONS AS OF DECEMBER 31, 2024 AND IS NOT AWARE OF ANY SIGNIFICANT UNCERTAIN TAX POSITIONS FOR WHICH A RESERVE WOULD BE NECESSARY. THE ORGANIZATIONS TAX RETURNS ARE GENERALLY SUBJECT TO EXAMINATION BY FEDERAL AND STATE TAXING AUTHORITIES FOR THREE AND FOUR YEARS, RESPECTIVELY, AFTER THEY ARE FILED |
| IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | SCHEDULE D, PAGE 3, PART X |
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| IRS990ScheduleG/FundraiserActivityInfoGrp/USAddress/CityNm | 1 | SILVER SPRING |
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| IRS990ScheduleG/FundraiserActivityInfoGrp/USAddress/ZIPCd | 1 | 20910 |
| IRS990ScheduleG/FundraiserActivityInfoGrp/USAddress/ZIPCd | 2 | 05482 |
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| IRS990ScheduleG/PhoneSolicitationsInd | 0 | X |
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| IRS990ScheduleG/SupplementalInformationDetail/ExplanationTxt | 0 | STEVEN BIEL STRATEGIES LLC CONSULTANT BILLS FOR FEES BLUE SPRING STRATEGIES LLC CONSULTANT BILLS FOR FEES SUMMIT CAMPAIGN STRATEGIES, INC. CONSULTANT BILLS FOR FEES |
| IRS990ScheduleG/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | SCHEDULE G, PAGE 1, PART I, LINE 2B, COLUMN (V) |
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| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | FORM 990 WILL BE REVIEWED BY THE PRESIDENT, TREASURER AND THE ORGANIZATION'S OUTSIDE LEGAL COUNSEL. THE FORM 990 WILL BE SHARED WITH ALL MEMBERS OF THE BOARD BEFORE IT IS SUBMITTED. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | THE ORGANIZATION REQUIRES ALL BOARD MEMBERS TO COMPLETE AND SIGN AN ANNUAL CONFLICT OF INTEREST DISCLOSURE FORM. THESE FORMS ARE REVIEWED BY THE EXECUTIVE DIRECTOR TO IDENTIFY AND ADDRESS ANY POTENTIAL CONFLICTS. ANY IDENTIFIED CONFLICTS ARE DOCUMENTED AND MANAGED IN ACCORDANCE WITH THE ORGANIZATION'S CONFLICT OF INTEREST POLICY. IMCA WILL ALSO DOCUMENT, THROUGH WELL-KEPT MINUTES, ANY DECISIONS RELATED TO TRANSACTIONS INVOLVING AN ACTUAL OR POSSIBLE CONFLICT OF INTEREST. FINALLY, IMCA WILL BE DILIGENT IN TAKING APPROPRIATE DISCIPLINARY AND CORRECTIVE ACTION IF A PERSON WHO IS COVERED BY THE CONFLICTS OF INTEREST POLICY FAILS TO DISCLOSE AN ACTUAL OR POSSIBLE CONFLICT OF INTEREST. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | THE PRESIDENT AND CEO OF IMCA RECEIVES COMPENSATION FOR HER SERVICES TO BOTH IMCA AND INEQUALITY MEDIA ("IM"), A 501C3 PUBLIC CHARITY, PURSUANT TO A COST SHARING AGREEMENT BETWEEN THE ORGANIZATIONS. IMCA PAYS FOR THE COSTS ASSOCIATED WITH THE TIME THE PRESIDENT AND CEO OF IMCA SPENDS PROVIDING SERVICES TO IMCA, WHICH AMOUNTS ARE REFLECTED ON THIS FORM 990. IM'S BOARD OF DIRECTORS REVIEWS AND APPROVES THE PRESIDENT'S TOTAL COMPENSATION, INCLUDING REVIEWING COMPARABILITY DATA, OBTAINING APPROVAL BY THE DISINTERESTED DIRECTORS, AND CONTEMPORANEOUSLY DOCUMENTING THE DISCUSSION AND APPROVAL. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 3 | OFFICERS AND STAFF OF IMCA RECEIVE COMPENSATION FOR THEIR SERVICES TO BOTH IMCA AND IM, A 501(C)(3) PUBLIC CHARITY, PURSUANT TO A COST SHARING AGREEMENT BETWEEN THE ORGANIZATIONS. IMCA PAYS FOR THE COSTS ASSOCIATED WITH THE TIME THAT OFFICERS AND STAFF SPEND PROVIDING SERVICES TO IMCA, WHICH AMOUNTS ARE REFLECTED ON THIS FORM 990. THE PRESIDENT AND CEO OF IMCA AND IM APPROVES THE COMPENSATION FOR OFFICERS AND STAFF OTHER THAN THE CEO AND CFO, WHICH ARE APPROVED BY THE IMCA BOARD OF DIRECTORS |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 4 | DOCUMENTS ARE AVAILABLE UPON WRITTEN REQUEST. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 5 | EDITORS + TECHNICIANS 489,507 0 0 SUPPORTING SERVICES 218,276 20,565 27,080 PROGRAM CONSULTANTS 278,817 0 0 PRODUCTION ASSISTANTS 220 0 0 TOTAL 986,820 20,565 27,080 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | FORM 990, PAGE 6, PART VI, LINE 11B |
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| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 2 | FORM 990, PAGE 6, PART VI, LINE 15A |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 3 | FORM 990, PAGE 6, PART VI, LINE 15B |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 4 | FORM 990, PAGE 6, PART VI, LINE 19 |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 5 | FORM 990, PART IX, LINE 11G |
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| ReturnHeader/BuildTS | 0 | 2025-03-06 01:10:19Z |
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| ReturnHeader/BusinessOfficerGrp/SignatureDt | 0 | 2025-11-06 |
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| ReturnHeader/Filer/USAddress/ZIPCd | 0 | 94709 |
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| ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt | 0 | MARJTAX INCORPORATED |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt | 0 | 3542 FRUITVALE- AVE PMB 227 |
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| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd | 0 | CA |
| ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd | 0 | 94602 |
| ReturnHeader/PreparerPersonGrp/PhoneNum | 0 | 5104826204 |
| ReturnHeader/PreparerPersonGrp/PreparationDt | 0 | 2025-11-10 |
| ReturnHeader/PreparerPersonGrp/PreparerPersonNm | 0 | MARJORIE WILLIAMS-JONES |
| ReturnHeader/PreparerPersonGrp/SelfEmployedInd | 0 | X |
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