Civic Intelligence

Visit Sheboygan Inc

990 • Fiscal year 2024 • EIN 81-4995896

Jan 01, 2024 to Dec 31, 2024 • Filed on Jul 29, 2025

826 S 8th St 1Sheboygan, WI 53081

(920) 335-0060

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

23rd percentile

0.01x

Higher debt load relative to assets than 23% of similar nonprofits.

2024 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2024

Liabilities / Revenue

20th percentile

0.01x

Higher debt load relative to revenue than 20% of similar nonprofits.

2024 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2024

Net Margin

20th percentile

-4.7%

Higher net margin than 20% of similar nonprofits.

2024 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2024

Top Officer Pay

55th percentile

$153,896

Higher top officer pay than 55% of similar nonprofits.

Top officer pay equals 7.6% of source-year revenue.

2024 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2024

Asset Growth

22nd percentile

-4.0%

Faster asset growth than 22% of similar nonprofits.

2024 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Revenue Growth

53rd percentile

7.2%

Faster revenue growth than 53% of similar nonprofits.

2024 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2023 to 2024

Assets

Up

$1,864,808

Up $203,603 (+12%) from 2022

Net Assets

Up

$1,838,882

Up $194,167 (+12%) from 2022

Liabilities

Up

$25,926

Up $9,436 (+57%) from 2022

Revenue

Up

$2,019,984

Up $150,334 (+8.0%) from 2022

Expenses

Up

$2,115,447

Up $656,045 (+45%) from 2022

Net Income

Down

-$95,463

Down $505,711 (-123%) from 2022

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$2.0M$1.5M$1.0M$500K$0Assets 2017: $209,106Liabilities 2017: $6,556Net Assets 2017: $202,5502017Assets 2018: $263,169Liabilities 2018: $1,845Net Assets 2018: $261,3242018Assets 2019: $703,618Liabilities 2019: $656,652Net Assets 2019: $46,9662019Assets 2020: $951,998Liabilities 2020: $712,764Net Assets 2020: $239,2342020Assets 2021: $1,503,330Liabilities 2021: $268,863Net Assets 2021: $1,234,4672021Assets 2022: $1,661,205Liabilities 2022: $16,490Net Assets 2022: $1,644,7152022Assets 2024: $1,864,808Liabilities 2024: $25,926Net Assets 2024: $1,838,8822024

Highlighted filing

2024

Assets$1,864,808
Liabilities$25,926
Net Assets$1,838,882

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$3.0M$2.0M$1.0M$0-$1.0MRevenue 2017: $683,278Expenses 2017: $480,728Net Income 2017: $202,5502017Revenue 2018: $653,963Expenses 2018: $589,710Net Income 2018: $64,2532018Revenue 2019: $1,269,115Expenses 2019: $1,483,473Net Income 2019: -$214,3582019Revenue 2020: $1,162,411Expenses 2020: $970,143Net Income 2020: $192,2682020Revenue 2021: $2,028,618Expenses 2021: $1,033,385Net Income 2021: $995,2332021Revenue 2022: $1,869,650Expenses 2022: $1,459,402Net Income 2022: $410,2482022Revenue 2024: $2,019,984Expenses 2024: $2,115,447Net Income 2024: -$95,4632024

Highlighted filing

2024

Revenue$2,019,984
Expenses$2,115,447
Net Income-$95,463
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Jul 29, 2025
Return Version
2024v5.2
Gross Receipts
$2,060,659
Mission and Program Overview

Mission

To strategically lead and direct the area's tourism promotion and tourism development initiatives.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$1,819,917$1,644,982▼ $174,935
Cash and Non-Interest-Bearing Accounts$67,672$160,651▲ $92,979
Inventories for Sale or Use$22,369$35,132▲ $12,763
Land, Buildings, and Equipment, Net$24,826$22,840▼ $1,986
Accounts Receivable$8,090$1,203▼ $6,887
Total Assets$1,942,874$1,864,808▼ $78,066
Liabilities
Accounts Payable and Accrued Expenses$8,529$25,926▲ $17,397
Total Liabilities$8,529$25,926▲ $17,397
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$1,934,345$1,838,882▼ $95,463
Total Net Assets Fund Balance$1,934,345$1,838,882▼ $95,463
Total Liabilities and Net Assets / Fund Balance$1,942,874$1,864,808▼ $78,066

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$22,840$6,951$29,791
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Amy WilsonPresident/CEOFT$135,061$18,835$153,896

Board Members and Trustees

NameTitle
Michael FrohChairman of the Board
Bailey KupferVice Chairperson
Caitlyn Brotz-mcnittBoard Member
Delaine ReichertBoard Member
Jami SchultzBoard Member
Jim SchwinnBoard Member
Matt ForeBoard Member
Mayor Ryan SorensonBoard Member
Michelle MoehringBoard Member
Lori HelkeSecretary/treasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$1,966,974
Program Service Revenue
$0
Investment Income
$25,066
Other Revenue
$27,944
All Other Contributions
$58,830
Change in Net Assets
$-95,463
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$862,362
Salaries, Compensation, and Employee Benefits$833,085
Grants and Similar Amounts Paid$420,000
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages---$527,646
Advertising---$448,018
Grants to Domestic Orgs---$420,000
Current Officers, Directors, Trustees, and Key Employees---$153,893
Occupancy---$97,542
Other Employee Benefits---$67,706
Payroll Taxes---$50,610
Information Technology---$45,574
All Other Expenses---$43,738
Pension Plan Contributions---$33,230
Office Expenses---$17,818
Conferences and Meetings---$15,311
Other Expenses---$9,723
Insurance---$6,555
Fees for Services Accounting---$2,756
Depreciation Depletion---$1,986
Travel---$1,336
Fees for Services Legal---$466
Total Functional Expenses$0$0$0$2,115,447
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
City of SheboyganSheboygan, WIGovernmentDevelop Outdoor Garden for Soar$200,000
Weill Center FoundationSheboygan, WI501c3Enhance Tourism Through Weil Center Expansion Phase Two - Architectural Services$80,000
Sheboygan County CyclingKohler, WI501c3Promote Tourism Through Evergreen Park Phase 1 - Bike Park Design and Implementation$70,000
Bookworm GardensSheboygan, WI501c3Enhance Tourism Through Core Site Expansion at Bookworm Gardens$40,000
ABOVE & BEYOND CHILDREN'S MUSEUMSheboygan, WI501c3Enhance Tourism Through the Conceptual Design and Components for a Steam Exhibit$30,000
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 6

The organization has one class of regular voting members. Only owners or operators of lodging facilities that are "hotels or "motels", as defined in section 66.0615(1) of the wisconsin statutes, and pay the room tax imposed by section 66.0615 of the wisconsin statutes, shall be eligible to be members of the organization.

Form 990, Part VI, Section A, Line 7A

Members have the power to appoint 4 directors that represent owners or operators of lodging facilities within the sheboygan area tourism zone and 3 at-large directors.

Form 990, Part VI, Section A, Line 8B

There are currently no committees.

Form 990, Part VI, Section B, Line 11B

The 990 draft is reviewed by the present/ceo and the cfo of visit sheboygan.

Form 990, Part VI, Section B, Line 15A

Employees undergo a performance review each year. Market research is conducted on similar positions in the area.

Form 990, Part VI, Section C, Line 19

Documents are available upon request.

Filing and Contact Details

Filer

Filer Name
Visit Sheboygan Inc
EIN
81-4995896
Phone
9203350060
Address
826 S 8TH ST 1, SHEBOYGAN, WI 53081

Signing Officer

Name
Amy Wilson
Title
President/CEO
Phone
9203350060
Signed
2025-07-29
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Amy Wilson
Formed
2017
Legal Domicile
Wi
Voting Board Members
10
Independent Board Members
10
Employees
9
Volunteers
10

Preparer

Firm
Cliftonlarsonallen Llp
Address
100 MARITIME DRIVE SUITE 2B, MANITOWOC, WI 54220
Preparer
Lacey Silbernagel
Phone
9206845500
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IRS990ScheduleI/RecipientTable/IRCSectionDesc3501C3
IRS990ScheduleI/RecipientTable/IRCSectionDesc4GOVERNMENT
IRS990ScheduleI/RecipientTable/NonCashAssistanceAmt00
IRS990ScheduleI/RecipientTable/NonCashAssistanceAmt10
IRS990ScheduleI/RecipientTable/NonCashAssistanceAmt20
IRS990ScheduleI/RecipientTable/NonCashAssistanceAmt30
IRS990ScheduleI/RecipientTable/NonCashAssistanceAmt40
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt0PROMOTE TOURISM THROUGH EVERGREEN PARK PHASE 1 - BIKE PARK DESIGN AND IMPLEMENTATION
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt1ENHANCE TOURISM THROUGH WEIL CENTER EXPANSION PHASE TWO - ARCHITECTURAL SERVICES
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt2ENHANCE TOURISM THROUGH CORE SITE EXPANSION AT BOOKWORM GARDENS
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt3ENHANCE TOURISM THROUGH THE CONCEPTUAL DESIGN AND COMPONENTS FOR A STEAM EXHIBIT
IRS990ScheduleI/RecipientTable/PurposeOfGrantTxt4DEVELOP OUTDOOR GARDEN FOR SOAR
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt0SHEBOYGAN COUNTY CYCLING
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt1WEILL CENTER FOUNDATION
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt2BOOKWORM GARDENS
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt3ABOVE & BEYOND CHILDREN'S MUSEUM
IRS990ScheduleI/RecipientTable/RecipientBusinessName/BusinessNameLine1Txt4CITY OF SHEBOYGAN
IRS990ScheduleI/RecipientTable/RecipientEIN0881254239
IRS990ScheduleI/RecipientTable/RecipientEIN1391862825
IRS990ScheduleI/RecipientTable/RecipientEIN2202129596
IRS990ScheduleI/RecipientTable/RecipientEIN3273700618
IRS990ScheduleI/RecipientTable/RecipientEIN4395006699
IRS990ScheduleI/RecipientTable/USAddress/AddressLine1Txt0110 TOWER DR
IRS990ScheduleI/RecipientTable/USAddress/AddressLine1Txt1826 S 8TH ST
IRS990ScheduleI/RecipientTable/USAddress/AddressLine1Txt21415 CAMPUS DR
IRS990ScheduleI/RecipientTable/USAddress/AddressLine1Txt3902 N 8TH ST
IRS990ScheduleI/RecipientTable/USAddress/AddressLine1Txt4828 CENTER AVE STE 205
IRS990ScheduleI/RecipientTable/USAddress/CityNm0KOHLER
IRS990ScheduleI/RecipientTable/USAddress/CityNm1SHEBOYGAN
IRS990ScheduleI/RecipientTable/USAddress/CityNm2SHEBOYGAN
IRS990ScheduleI/RecipientTable/USAddress/CityNm3SHEBOYGAN
IRS990ScheduleI/RecipientTable/USAddress/CityNm4SHEBOYGAN
IRS990ScheduleI/RecipientTable/USAddress/StateAbbreviationCd0WI
IRS990ScheduleI/RecipientTable/USAddress/StateAbbreviationCd1WI
IRS990ScheduleI/RecipientTable/USAddress/StateAbbreviationCd2WI
IRS990ScheduleI/RecipientTable/USAddress/StateAbbreviationCd3WI
IRS990ScheduleI/RecipientTable/USAddress/StateAbbreviationCd4WI
IRS990ScheduleI/RecipientTable/USAddress/ZIPCd053044
IRS990ScheduleI/RecipientTable/USAddress/ZIPCd153081
IRS990ScheduleI/RecipientTable/USAddress/ZIPCd253081
IRS990ScheduleI/RecipientTable/USAddress/ZIPCd353081
IRS990ScheduleI/RecipientTable/USAddress/ZIPCd453081
IRS990ScheduleI/SupplementalInformationDetail/ExplanationTxt0QUARTERLY PROGRESS REPORTS ARE REQUIRED FROM RECIPIENTS
IRS990ScheduleI/SupplementalInformationDetail/FormAndLineReferenceDesc0PART I, LINE 2:
IRS990ScheduleI/Total501c3OrgCnt05
IRS990ScheduleJ/BoardOrCommitteeApprovalInd0X
IRS990ScheduleJ/EquityBasedCompArrngmInd00
IRS990/ScheduleJRequiredInd01
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BaseCompensationFilingOrgAmt0135061
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusFilingOrganizationAmount00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BonusRelatedOrganizationsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompensationBasedOnRltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990FilingOrgAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/CompReportPrior990RltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompensationFlngOrgAmt08264
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/DeferredCompRltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsFilingOrgAmt010571
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/NontaxableBenefitsRltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationFilingOrgAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/OtherCompensationRltdOrgsAmt00
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm0AMY WILSON
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt0PRESIDENT/CEO
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationFilingOrgAmt0153896
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationRltdOrgsAmt00
IRS990ScheduleJ/SeverancePaymentInd00
IRS990ScheduleJ/SupplementalNonqualRtrPlanInd00
IRS990/ScheduleORequiredInd01
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0THE ORGANIZATION HAS ONE CLASS OF REGULAR VOTING MEMBERS. ONLY OWNERS OR OPERATORS OF LODGING FACILITIES THAT ARE "HOTELS OR "MOTELS", AS DEFINED IN SECTION 66.0615(1) OF THE WISCONSIN STATUTES, AND PAY THE ROOM TAX IMPOSED BY SECTION 66.0615 OF THE WISCONSIN STATUTES, SHALL BE ELIGIBLE TO BE MEMBERS OF THE ORGANIZATION.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1MEMBERS HAVE THE POWER TO APPOINT 4 DIRECTORS THAT REPRESENT OWNERS OR OPERATORS OF LODGING FACILITIES WITHIN THE SHEBOYGAN AREA TOURISM ZONE AND 3 AT-LARGE DIRECTORS.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2THERE ARE CURRENTLY NO COMMITTEES.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3THE 990 DRAFT IS REVIEWED BY THE PRESENT/CEO AND THE CFO OF VISIT SHEBOYGAN.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4EMPLOYEES UNDERGO A PERFORMANCE REVIEW EACH YEAR. MARKET RESEARCH IS CONDUCTED ON SIMILAR POSITIONS IN THE AREA.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5DOCUMENTS ARE AVAILABLE UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PART VI, SECTION A, LINE 6
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PART VI, SECTION A, LINE 7A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PART VI, SECTION A, LINE 8B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3FORM 990, PART VI, SECTION B, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4FORM 990, PART VI, SECTION B, LINE 15A
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5FORM 990, PART VI, SECTION C, LINE 19
IRS990/SchoolOperatingInd00
IRS990/SignificantChangeInd00
IRS990/SignificantNewProgramSrvcInd00
IRS990/StatesWhereCopyOfReturnIsFldCd0WI
IRS990/SubjectToExcsTaxNetInvstIncInd00
IRS990/SubjectToProxyTaxInd00
IRS990/SubjToTaxRmnrtnExPrchtPymtInd00
IRS990/TaxablePartyNotificationInd00
IRS990/TaxExemptBondsInd00
IRS990/TerminateOperationsInd00
IRS990/TotalAssetsBOYAmt01942874
IRS990/TotalAssetsEOYAmt01864808
IRS990/TotalAssetsGrp/BOYAmt01942874
IRS990/TotalAssetsGrp/EOYAmt01864808
IRS990/TotalCompGreaterThan150KInd01
IRS990/TotalContributionsAmt01966974
IRS990/TotalEmployeeCnt09
IRS990/TotalFunctionalExpensesGrp/TotalAmt02115447
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt08529
IRS990/TotalLiabilitiesEOYAmt025926
IRS990/TotalLiabilitiesGrp/BOYAmt08529
IRS990/TotalLiabilitiesGrp/EOYAmt025926
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt01934345
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt01838882
IRS990/TotalOtherCompensationAmt018835
IRS990/TotalReportableCompFromOrgAmt0135061
IRS990/TotalRevenueGrp/ExclusionAmt025066
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt027944
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt02019984
IRS990/TotalRevenueGrp/UnrelatedBusinessRevenueAmt00
IRS990/TotalVolunteersCnt010
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt01942874
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt01864808
IRS990/TotReportableCompRltdOrgAmt00
IRS990/TravelGrp/TotalAmt01336
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd00
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt0826 S 8TH ST 1
IRS990/USAddress/CityNm0SHEBOYGAN
IRS990/USAddress/StateAbbreviationCd0WI
IRS990/USAddress/ZIPCd053081
IRS990/VotingMembersGoverningBodyCnt010
IRS990/VotingMembersIndependentCnt010
IRS990/WebsiteAddressTxt0WWW.VISITSHEBOYGAN.COM
IRS990/WhistleblowerPolicyInd00
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd01

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