Civic Intelligence

Harleys Dream

990 • Fiscal year 2021 • EIN 81-4432191

Jan 01, 2021 to Dec 31, 2021 • Filed on Nov 14, 2022

Organization Profileharleysdream.org
PO Box 64Berthoud, CO 80513

(970) 685-9732

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

72nd percentile

0.05x

Higher debt load relative to assets than 72% of similar nonprofits.

2021 filings • 501(c)3 • <$500k nonprofits • Source year 2021

Liabilities / Revenue

64th percentile

0.01x

Higher debt load relative to revenue than 64% of similar nonprofits.

2021 filings • 501(c)3 • <$500k nonprofits • Source year 2021

Net Margin

30th percentile

-3.5%

Higher net margin than 30% of similar nonprofits.

2021 filings • 501(c)3 • <$500k nonprofits • Source year 2021

Top Officer Pay

88th percentile

$32,110

Higher top officer pay than 88% of similar nonprofits.

Top officer pay equals 7.1% of source-year revenue.

2021 filings • 501(c)3 • <$500k nonprofits • Source year 2021

Asset Growth

25th percentile

-11%

Faster asset growth than 25% of similar nonprofits.

2021 filings • 501(c)3 • <$500k nonprofits • Annualized from 2020 to 2021

Revenue Growth

41st percentile

-5.4%

Faster revenue growth than 41% of similar nonprofits.

2021 filings • 501(c)3 • <$500k nonprofits • Annualized from 2020 to 2021

Balance Sheet
Liabilities / Assets72nd percentile

Assets

Down

$98,578

Down $12,460 (-11%) from 2020

Net Assets

Down

$94,069

Down $15,888 (-14%) from 2020

Liabilities

Up

$4,509

Up $3,428 (+317%) from 2020

Revenue And Expenses
Liabilities / Revenue64th percentileNet Margin30th percentile

Revenue

Down

$451,060

Down $25,575 (-5.4%) from 2020

Expenses

Up

$466,948

Up $18,333 (+4.1%) from 2020

Net Income

Down

-$15,888

Down $43,908 (-157%) from 2020

Historical Trend

Balance Sheet Trend

Asset Growth25th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$150K$100K$50K$0Assets 2017: $98,182Liabilities 2017: $737Net Assets 2017: $97,4452017Assets 2018: $118,141Liabilities 2018: $3,166Net Assets 2018: $114,9752018Assets 2019: $87,210Liabilities 2019: $5,273Net Assets 2019: $81,9372019Assets 2020: $111,038Liabilities 2020: $1,081Net Assets 2020: $109,9572020Assets 2021: $98,578Liabilities 2021: $4,509Net Assets 2021: $94,0692021Assets 2022: $111,137Liabilities 2022: $2,147Net Assets 2022: $108,9902022Assets 2023: $74,515Liabilities 2023: $3,391Net Assets 2023: $71,1242023Assets 2024: $85,865Liabilities 2024: $2,974Net Assets 2024: $82,8912024

Highlighted filing

2021

Assets$98,578
Liabilities$4,509
Net Assets$94,069
Open 2021 Filing

Operations Trend

Revenue Growth41st percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$600K$400K$200K$0-$200KRevenue 2017: $237,162Expenses 2017: $185,990Net Income 2017: $51,1722017Revenue 2018: $308,241Expenses 2018: $290,711Net Income 2018: $17,5302018Revenue 2019: $314,260Expenses 2019: $347,298Net Income 2019: -$33,0382019Revenue 2020: $476,635Expenses 2020: $448,615Net Income 2020: $28,0202020Revenue 2021: $451,060Expenses 2021: $466,948Net Income 2021: -$15,8882021Revenue 2022: $448,193Expenses 2022: $433,272Net Income 2022: $14,9212022Revenue 2023: $306,201Expenses 2023: $344,067Net Income 2023: -$37,8662023Revenue 2024: $245,039Expenses 2024: $233,272Net Income 2024: $11,7672024

Highlighted filing

2021

Revenue$451,060
Expenses$466,948
Net Income-$15,888
Open 2021 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2021 to Dec 31, 2021
Signed
Nov 14, 2022
Return Version
2021v4.1
Gross Receipts
$451,060
Mission and Program Overview

Mission

Harleys Dream was established in 2016 to create awareness and educate the public about the cruel commercial dog breeding industry, also known as puppy mills. We believe that a grassroots approach by large groups of concerned citizens is the most effective way to bring about change. Our focus is to encourage advocacy by providing the tools necessary to educate children and adults alike.Our Principles:There are many important animal welfare issues and Harleys Dream is solely focused on the puppy mill crisis.Awareness about the puppy mill issue can be shared in a positive, peaceful and non-confrontational manner.Puppy mills are the source of the overpopulation and euthanization crisis in America today.Puppy mills are responsible for at least 75% of dogs currently living in shelters and rescues.Current canine welfare laws are not adequate enough to protect the breeding dogs living in puppy mills.Responsible, reputable breeders should be considered as an alternative for someone who absolute

Our mission is to create awareness and educate the public about the cruel commercial dog breeding industry (also known as puppy mills) and to rescue and rehome senior dogs in need.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$90,862$78,955▼ $11,907
Land, Buildings, and Equipment, Net$10,876$10,323▼ $553
Savings and Temporary Cash Investments-$0-
Accounts Receivable-$0-
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Prepaid Expenses and Deferred Charges-$0-
Total Assets$111,038$98,578▼ $12,460
Other Assets Total$9,300$9,300→ $0
Liabilities
Accounts Payable and Accrued Expenses$846$4,392▲ $3,546
Other Liabilities$235$117▼ $118
Total Liabilities$1,081$4,509▲ $3,428
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$109,957$94,069▼ $15,888
Total Net Assets Fund Balance$109,957$94,069▼ $15,888
Total Liabilities and Net Assets / Fund Balance$111,038$98,578▼ $12,460

Asset Categories

AssetBook ValueDepreciationBasis
Leasehold Improvements$10,323$737$11,060
Other Assets Org$9,300--
Compensation and Service Providers
Top Officer Pay88th percentile

Employees

NameTitleFull / Part TimeBaseTotal
Rudi TaylorExec. Co-DirectorFT$32,110$32,110

Board Members and Trustees

NameTitle
Elena WilletsChairman
Dan TaylorExec. Co-Director
William KarspeckSecretary
Frank OliverTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$422,626
Program Service Revenue
$28,434
Investment Income
$0
Other Revenue
$0
All Other Contributions
$422,626
Change in Net Assets
$-15,888
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$414,013
Salaries, Compensation, and Employee Benefits$52,860
Total Fundraising Expense$20,923
Grants and Similar Amounts Paid$75
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Other$39,859$7,971$5,315$53,145
Current Officers, Directors, Trustees, and Key Employees$24,082$4,817$3,211$32,110
All Other Expenses$15,137$3,869$2,018$21,024
Office Expenses$12,970$2,594$1,729$17,293
Other Salaries and Wages$12,038$2,408$1,605$16,051
Other Expenses$2,476$215$5,892$8,583
Fees for Services Accounting-$7,037-$7,037
Payroll Taxes$3,524$705$470$4,699
Occupancy$2,692$538$359$3,589
Insurance$1,535$307$204$2,046
Information Technology$486$97$65$648
Depreciation Depletion$415$83$55$553
Grants to Domestic Orgs$75--$75
Total Functional Expenses$415,384$30,641$20,923$466,948
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
Yes
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
gift cards payable$117
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Line 2: Description of Business or Family Relationship of Officers, Directors, Et

“Rudi Taylor and Dan Taylor have a family relationship.”

Form 990, Part VI, Line 11B: Form 990 Review Process

“reviewed by co-execuitive director then sent to full board of directors”

Form 990, Part VI, Line 15A: Compensation Review & Approval Process - CEO, Top Management

“Board of Directors (not including the co-executive directors) reviewed typical pay before deciding on compensation.”

Form 990, Part VI, Line 19: Other Organization Documents Publicly Available

“No documents available to the public.”

Part VIII - Donated Services

“Rent of an office space (estimated value $12,000) was donated to Harley's Dream. This is not included in the revenue listed in Part VIII.”

Filing and Contact Details

Filer

Filer Name
Harleys Dream
EIN
81-4432191
Phone
9706859732
Address
PO Box 64, Berthoud, CO 80513

Signing Officer

Name
Dan Taylor
Title
Exec. Co-Director
Phone
9706859732
Signed
2022-11-14
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Dan Taylor
Voting Board Members
5
Independent Board Members
4
Employees
3
Volunteers
180

Preparer

Firm
Tandem CPAs
Address
287 Century Cir Ste 200, Louisville, CO 80027
Preparer
Deborah L Rice CPA EA
Phone
3034997445
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IRS990/Desc0HARLEYS HOUSE OF DREAMS - When Harley passed away in March of 2016 it was our dream to not only work to end puppy mills, but to also continue helping senior dogs.Senior dogs in need have always tugged at our hearts and the Harleys House of Dreams program enables Harleys Dream to rescue and provide the necessary medical care for these precious little old dogs and eventually find them forever homes. Most were scheduled to be euthanized until we rescued them. You can see follow their journeys by joining our Facebook group, Harleys House of Dreams.As you might imagine, medical care is our largest expense. Old dogs that end up in shelters typically come from backyard breeders, puppy mills or very negligent, uncaring owners. Its not uncommon for a dog to have heart problems, severe dental disease, or structural issues that cause constant pain. We work with an excellent medical team that will do everything necessary to make sure the dog is comfortable and as healthy as possible. The expenses to help one dog varies considerably but it typically ranges from $1,500 to $3,000. With your support we can continue making a difference, thank you!Saving one dog will not save the world, but surely for that one dog, the world will change forever.
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IRS990/MissionDesc0Harleys Dream was established in 2016 in honor of Harley, a senior one-eyed puppy mill survivor who became the face and voice of the puppy mill dogs, earning the distinction of being the 2015 American Hero Dog for his work. Our mission is to create awareness and educate the public about the cruel commercial dog breeding industry (also known as puppy mills) and to rescue and rehome senior dogs in need.We believe that a grassroots approach by large groups of concerned citizens is the most effective way to bring about change. Our focus is to encourage advocacy by providing the tools necessary to educate children and adults alike.
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IRS990/ProgSrvcAccomActy2Grp/Desc0Public Awareness ProgramThe commercial breeding of dogs (aka puppy mills) is a multi-billion-dollar industry in the United States. And, its an industry that most people are completely unaware of. The reality is that dogs are considered livestock in the laws of our federal government and breeding is regulated as agriculture by the US Department of Agriculture. Todays laws for commercial breeding allow a level of care for our canine companions that most people would consider inhumane. Commercial dog breeders focus on maximizing their profits at the expense of the welfare of the dogs. Unsuspecting consumers purchase their puppies through websites and pet stores, unaware of the horrible conditions in which the parent dogs live (and die). Increased consumer consciousness of the reality of this industry will lead to change in the laws and in individual decision-making about pet ownership.Key Campaign InitiativesLarge-Scale Public Awareness Signs from Harley Billboards, Banners, Signage. Impactful awareness campaigns strategically located throughout the country to capture attention, motivate awareness, and eventually drive increased education and change.Social Media Awareness: (Twitter, Instagram, Blog, Facebook, LinkedIn, Pinterest, and YouTube): Social media messaging with more than 200,000 followers driving online awareness.Peaceful Protests/Rallies: Through the staging by Harleys Heroes of peaceful, organized, and educated protests at pet stores that sell puppies, awareness of the issues will be raised. We make available a variety of affordable, compelling, professional, high-quality protest signs.Puppy Mill Awareness Cards: Distributed throughout the world by avid supporters, awareness cards (presented in a business card-size) are impactful, relay the puppy mill facts, and drive individual consumer awareness.Media Awareness: Through interviews and articles, and using Harleys story as inspiration, Harleys Dream spreads awareness about the cruel realities of the puppy mill industry.T-Shirts/Products: A variety of products, when seen in public, will bring attention to the puppy mill issue. This includes t-shirts, car signs, bumper stickers, hats and other merchandise.Hops & Harley: An annual awareness event held in Berthoud, CO attracting 3,000 visitors from around the world. The primary goal of Hops & Harley is to spread the message about the puppy mill issue.Art by Teddy: Our unique campaign called Art by Teddy was designed to spread puppy mill awareness through art, created by a puppy mill survivor named Teddy.Educational ProgramPublic consciousness and awareness about the puppy mill industry demands increased education. We believe that education should be tailored to each demographic. Through one-on-one, group, and targeted educational events, the public will learn the details about the reality of this industry and the link between puppy mills and pet stores/websites. This program provides individual and group education through creative and appropriate educational materials about the puppy mill industry, the pet store connection, and responsible pet ownership decision-making. Increased consumer education about the puppy mill to pet store / website connection will lead to the demand for improved legislation changes and informed individual decision-making about responsible pet ownership.Key Campaign InitiativesEducational Events: Through our Harleys Heroes project, hundreds of individuals across the country provide public education at tabling events, pet expos, and other venues. They are armed with knowledge, educational materials, flyers, brochures, displays, and videos.Presentations: Public appearances and speaking engagements by organization founders and key Harleys Heroes members, provides first-hand accounts which can be obtained only from the hands-on experience of rescuing and caring for puppy mill survivors.Childrens Educational Campaign: The creation and distribution of age-appropriate educational materials for children
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IRS990ScheduleC/SupplementalInformationDetail/ExplanationTxt0Information to legislators at local and state levels regarding puppy mills.
IRS990ScheduleC/SupplementalInformationDetail/FormAndLineReferenceDesc0Part II-B, Line 1i - Other Activities Description
IRS990ScheduleC/SupplementalInformationDetail/FormAndLineReferenceDesc1Part IV - Additional Information
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0Rudi Taylor and Dan Taylor have a family relationship.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1reviewed by co-execuitive director then sent to full board of directors
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2Board of Directors (not including the co-executive directors) reviewed typical pay before deciding on compensation.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3No documents available to the public.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4Rent of an office space (estimated value $12,000) was donated to Harley's Dream. This is not included in the revenue listed in Part VIII.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Line 2: Description of Business or Family Relationship of Officers, Directors, Et
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Line 11b: Form 990 Review Process
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990, Part VI, Line 15a: Compensation Review & Approval Process - CEO, Top Management
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Form 990, Part VI, Line 19: Other Organization Documents Publicly Available
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Part VIII - Donated Services
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Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2021 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$98,578
Liabilities
$4,509
Net assets
$94,069
Revenue
$451,060
Expenses
$466,948
Net income
-$15,888
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$0.86$0.03$0.83$2.45$2.33$0.12
2023Detailed filing. Detailed filing data is available for this year.$0.75$0.03$0.71$3.06$3.44$0.38
2022Detailed filing. Detailed filing data is available for this year.$1.11$0.02$1.09$4.48$4.33$0.15
2021Detailed filing. Detailed filing data is available for this year.$0.99$0.05$0.94$4.51$4.67$0.16
2020Detailed filing. Detailed filing data is available for this year.$1.11$0.01$1.10$4.77$4.49$0.28
2019Detailed filing. Detailed filing data is available for this year.$0.87$0.05$0.82$3.14$3.47$0.33
2018Detailed filing. Detailed filing data is available for this year.$1.18$0.03$1.15$3.08$2.91$0.18
2017Detailed filing. Detailed filing data is available for this year.$0.98$0.01$0.97$2.37$1.86$0.51