Civic Intelligence

Harleys Dream

990 • Fiscal year 2020 • EIN 81-4432191

Jan 01, 2020 to Dec 31, 2020 • Filed on Nov 14, 2021

PO Box 64Berthoud, CO 80513

(970) 685-9732

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

62nd percentile

0.01x

Higher debt load relative to assets than 62% of similar nonprofits.

2020 filings • 501(c)3 • <$500k nonprofits • Source year 2020

Liabilities / Revenue

57th percentile

0.00x

Higher debt load relative to revenue than 57% of similar nonprofits.

2020 filings • 501(c)3 • <$500k nonprofits • Source year 2020

Net Margin

51st percentile

5.9%

Higher net margin than 51% of similar nonprofits.

2020 filings • 501(c)3 • <$500k nonprofits • Source year 2020

Top Officer Pay

85th percentile

$24,000

Higher top officer pay than 85% of similar nonprofits.

Top officer pay equals 5.0% of source-year revenue.

2020 filings • 501(c)3 • <$500k nonprofits • Source year 2020

Asset Growth

71st percentile

27%

Faster asset growth than 71% of similar nonprofits.

2020 filings • 501(c)3 • <$500k nonprofits • Annualized from 2019 to 2020

Revenue Growth

88th percentile

52%

Faster revenue growth than 88% of similar nonprofits.

2020 filings • 501(c)3 • <$500k nonprofits • Annualized from 2019 to 2020

Assets

Up

$111,038

Up $23,828 (+27%) from 2019

Net Assets

Up

$109,957

Up $28,020 (+34%) from 2019

Liabilities

Down

$1,081

Down $4,192 (-79%) from 2019

Revenue

Up

$476,635

Up $162,375 (+52%) from 2019

Expenses

Up

$448,615

Up $101,317 (+29%) from 2019

Net Income

Up

$28,020

Up $61,058 (+185%) from 2019

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$150K$100K$50K$0Assets 2017: $98,182Liabilities 2017: $737Net Assets 2017: $97,4452017Assets 2018: $118,141Liabilities 2018: $3,166Net Assets 2018: $114,9752018Assets 2019: $87,210Liabilities 2019: $5,273Net Assets 2019: $81,9372019Assets 2020: $111,038Liabilities 2020: $1,081Net Assets 2020: $109,9572020Assets 2021: $98,578Liabilities 2021: $4,509Net Assets 2021: $94,0692021Assets 2022: $111,137Liabilities 2022: $2,147Net Assets 2022: $108,9902022Assets 2023: $74,515Liabilities 2023: $3,391Net Assets 2023: $71,1242023Assets 2024: $85,865Liabilities 2024: $2,974Net Assets 2024: $82,8912024

Highlighted filing

2020

Assets$111,038
Liabilities$1,081
Net Assets$109,957

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$600K$400K$200K$0-$200KRevenue 2017: $237,162Expenses 2017: $185,990Net Income 2017: $51,1722017Revenue 2018: $308,241Expenses 2018: $290,711Net Income 2018: $17,5302018Revenue 2019: $314,260Expenses 2019: $347,298Net Income 2019: -$33,0382019Revenue 2020: $476,635Expenses 2020: $448,615Net Income 2020: $28,0202020Revenue 2021: $451,060Expenses 2021: $466,948Net Income 2021: -$15,8882021Revenue 2022: $448,193Expenses 2022: $433,272Net Income 2022: $14,9212022Revenue 2023: $306,201Expenses 2023: $344,067Net Income 2023: -$37,8662023Revenue 2024: $245,039Expenses 2024: $233,272Net Income 2024: $11,7672024

Highlighted filing

2020

Revenue$476,635
Expenses$448,615
Net Income$28,020
Jump To
Filing Snapshot
Filing Period
Jan 1, 2020 to Dec 31, 2020
Signed
Nov 14, 2021
Return Version
2020v4.0
Gross Receipts
$476,635
Mission and Program Overview

Mission

Harleys Dream was established in 2016 to create awareness and educate the public about the cruel commercial dog breeding industry, also known as puppy mills. We believe that a grassroots approach by large groups of concerned citizens is the most effective way to bring about change. Our focus is to encourage advocacy by providing the tools necessary to educate children and adults alike.Our Principles:There are many important animal welfare issues and Harleys Dream is solely focused on the puppy mill crisis.Awareness about the puppy mill issue can be shared in a positive, peaceful and non-confrontational manner.Puppy mills are the source of the overpopulation and euthanization crisis in America today.Puppy mills are responsible for at least 75% of dogs currently living in shelters and rescues.Current canine welfare laws are not adequate enough to protect the breeding dogs living in puppy mills.Responsible, reputable breeders should be considered as an alternative for someone who absolute

Our mission is to create awareness and educate the public about the cruel commercial dog breeding industry (also known as puppy mills) and to rescue and rehome senior dogs in need.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$87,210$90,862▲ $3,652
Land, Buildings, and Equipment, Net-$10,876-
Savings and Temporary Cash Investments-$0-
Accounts Receivable-$0-
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Prepaid Expenses and Deferred Charges-$0-
Total Assets$87,210$111,038▲ $23,828
Other Assets Total-$9,300-
Liabilities
Accounts Payable and Accrued Expenses-$846-
Other Liabilities$5,273$235▼ $5,038
Total Liabilities$5,273$1,081▼ $4,192
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$81,937$109,957▲ $28,020
Total Net Assets Fund Balance$81,937$109,957▲ $28,020
Total Liabilities and Net Assets / Fund Balance$87,210$111,038▲ $23,828

Asset Categories

AssetBook ValueDepreciationBasis
Leasehold Improvements$10,876$184$11,060
Other Assets Org$9,300--
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseTotal
Rudi TaylorExec. Co-DirectorFT$24,000$24,000

Board Members and Trustees

NameTitle
Elena WilletsChairman
Kim McNally Part-yearDirector
Dan TaylorExec. Co-Director
William KarspeckSecretary
Frank OliverTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$433,152
Program Service Revenue
$43,483
Investment Income
$0
Other Revenue
$0
All Other Contributions
$433,152
Change in Net Assets
$28,020
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$412,378
Salaries, Compensation, and Employee Benefits$36,237
Total Fundraising Expense$20,873
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Fees for Services Other$167,420$7,321$4,881$179,622
Current Officers, Directors, Trustees, and Key Employees$18,000$3,600$2,400$24,000
Advertising$11,558$2,312$1,541$15,411
Other Expenses$3,353$263$8,497$12,113
Other Salaries and Wages$7,247$1,449$966$9,662
Office Expenses$5,805$1,161$774$7,740
All Other Expenses$5,223$1,043$697$6,963
Information Technology$4,700$940$626$6,266
Fees for Services Accounting-$4,845-$4,845
Payroll Taxes$1,931$386$258$2,575
Insurance$1,468$293$196$1,957
Occupancy$142$28$19$189
Depreciation Depletion$138$28$18$184
Total Functional Expenses$404,073$23,669$20,873$448,615
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
Yes
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
gift cards payable$235
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Line 2: Description of Business or Family Relationship of Officers, Directors, Et

Rudi Taylor and Dan Taylor have a fmaily relationship.

Form 990, Part VI, Line 11B: Form 990 Review Process

reviewed by co-execuitive director then sent to full board of directors

Form 990, Part VI, Line 15A: Compensation Review & Approval Process - CEO, Top Management

Board of Directors (not including the co-executive directors) reviewed tyrpical pay before deciding on compensation.

Form 990, Part VI, Line 19: Other Organization Documents Publicly Available

No documents available to the public.

Part VIII - Donated Services

Rent of an office space (estimated value $12,000) was donated to Harley's Dream. This is not included in the revenue listed in Part VIII.

Filing and Contact Details

Filer

Filer Name
Harleys Dream
EIN
81-4432191
Phone
9706859732
Address
PO Box 64, Berthoud, CO 80513

Signing Officer

Name
Dan Taylor
Title
Exec. Co-Director
Signed
2021-11-14
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Dan Taylor
Voting Board Members
5
Independent Board Members
3
Employees
3
Volunteers
180

Preparer

Firm
Tandem CPAs
Address
287 Century Cir Ste 200, Louisville, CO 80027
Preparer
Deborah L Rice CPA EA
Phone
3034997445
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IRS990/Desc0EDUCATIONAL And Awareness EVENTS:12 Educational Events / 1,680 impactedBiLLBOARDS / LARGE FORMAT ADS85 Billboards / 34,838,748 traffic impressions7 Airport Ads / 22,173,800 impressionsMessages: Most Pet Store Puppies Come from Puppy Mills, Take a Bite out of Puppy Mills, Puppies Arent PresentsTOTAL LARGE FORMAT AWARENESS ADS 92 / 57,012,548PEACEFUL PROTEST EVENTS71 Protests / 31,825 impactedSOCIAL MEDIA AWARENESSHarley - Facebook # of Likes 144,885 / Harley Reach = 9,000,000Teddy - Facebook # of Likes 79,058 / Teddy - Reach = 5,000,000Say No - Facebook # of Likes 43,803 / Say No Reach = 1,200,000TOTAL FB LIKES = / REACH = 267,746 / 15,200,000Instagram: Harley - 53,317; Harley's House of Hope - 3,280; Teddy - 18,025TOTAL INSTAGRAM FOLLOWERS- 74,622Twitter: Harley 5,735, Teddy 1,631TOTAL TWITTER FOLLOWERS 7,366Youtube 1,200 SubscribersBlog 2,215 SubscribersEmail Subscribers 8,820Harleys Dream FB Community Groups9 Groups Total / 32,675 total group membersHarley & Friends Against Puppy Mills 7,727Harley's Dream Social Ambassadors 1,343Vote for Harley's Dream 5,809Click for Harley's Dream 1,622Harley's Dream Walkers 298Remembering Harley & Teddy 5,781Harley's Small Change = Big Change 173Harley's House of Hope 8,818Love Like Harley Rocks 1,104ACTION ALERTS (support or oppose)11 Action Alerts issued (state or country-wide) / 98,630 Social Media ReachEDUCATIONAL PACKETS SENT TO LAWMAKERS348 Packets Sent / 31 Jurisdictions / 14 Pet Store ordinances resulted
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IRS990/MissionDesc0Harleys Dream was established in 2016 in honor of Harley, a senior one-eyed puppy mill survivor who became the face and voice of the puppy mill dogs, earning the distinction of being the 2015 American Hero Dog for his work. Our mission is to create awareness and educate the public about the cruel commercial dog breeding industry (also known as puppy mills) and to rescue and rehome senior dogs in need.We believe that a grassroots approach by large groups of concerned citizens is the most effective way to bring about change. Our focus is to encourage advocacy by providing the tools necessary to educate children and adults alike.
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IRS990/ProgSrvcAccomActy2Grp/Desc0HARLEYS HOUSE OF HOPE - 85 Dogs Rescued
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IRS990ScheduleC/RalliesDemonstrationsInd0false
IRS990ScheduleC/SupplementalInformationDetail/ExplanationTxt0Information to legislators at local and state levels regarding puppy mills.
IRS990ScheduleC/SupplementalInformationDetail/FormAndLineReferenceDesc0Part II-B, Line 1i - Other Activities Description
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IRS990ScheduleD/OtherAssetsOrgGrp/Desc0WEBSITE IN DEVELOPMENT
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IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc0gift cards payable
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0Rudi Taylor and Dan Taylor have a fmaily relationship.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1reviewed by co-execuitive director then sent to full board of directors
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2Board of Directors (not including the co-executive directors) reviewed tyrpical pay before deciding on compensation.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3No documents available to the public.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4Rent of an office space (estimated value $12,000) was donated to Harley's Dream. This is not included in the revenue listed in Part VIII.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Line 2: Description of Business or Family Relationship of Officers, Directors, Et
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Line 11b: Form 990 Review Process
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990, Part VI, Line 15a: Compensation Review & Approval Process - CEO, Top Management
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Form 990, Part VI, Line 19: Other Organization Documents Publicly Available
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Part VIII - Donated Services
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