Civic Intelligence

Visit Carmel

990 • Fiscal year 2025 • EIN 81-0818541

Jul 01, 2024 to Jun 30, 2025 • Filed on Nov 06, 2025

Organization ProfileN/A
PO Box 3921Carmel, CA 93921

(831) 624-0101

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

15th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2025 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2025

Liabilities / Revenue

15th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2025 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2025

Net Margin

12th percentile

-10%

Higher net margin than 12% of similar nonprofits.

2025 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2025

Top Officer Pay

76th percentile

$210,420

Higher top officer pay than 76% of similar nonprofits.

Top officer pay equals 9.2% of source-year revenue.

2025 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2025

Asset Growth

5th percentile

-19%

Faster asset growth than 5% of similar nonprofits.

2025 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2024 to 2025

Revenue Growth

65th percentile

10%

Faster revenue growth than 65% of similar nonprofits.

2025 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2024 to 2025

Balance Sheet
Liabilities / Assets15th percentile

Assets

Down

$967,680

Down $233,319 (-19%) from 2024

Net Assets

Down

$967,680

Down $233,319 (-19%) from 2024

Liabilities

Flat

$0

Flat from 2024

Revenue And Expenses
Liabilities / Revenue15th percentileNet Margin12th percentile

Revenue

Up

$2,294,892

Up $213,301 (+10%) from 2024

Expenses

Up

$2,528,211

Up $211,984 (+9.2%) from 2024

Net Income

Up

-$233,319

Up $1,317 (+0.6%) from 2024

Historical Trend

Balance Sheet Trend

Asset Growth5th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$1.5M$1.0M$500K$0Assets 2016: $255,375Liabilities 2016: $0Net Assets 2016: $255,3752016Assets 2017: $130,416Liabilities 2017: $1,533Net Assets 2017: $128,8832017Assets 2018: $179,757Liabilities 2018: $766Net Assets 2018: $178,9912018Assets 2019: $284,990Liabilities 2019: $616Net Assets 2019: $284,3742019Assets 2020: $594,188Liabilities 2020: $168,279Net Assets 2020: $425,9092020Assets 2021: $582,826Liabilities 2021: $184,170Net Assets 2021: $398,6562021Assets 2022: $1,143,214Liabilities 2022: $0Net Assets 2022: $1,143,2142022Assets 2023: $1,437,069Liabilities 2023: $1,434Net Assets 2023: $1,435,6352023Assets 2024: $1,200,999Liabilities 2024: $0Net Assets 2024: $1,200,9992024Assets 2025: $967,680Liabilities 2025: $0Net Assets 2025: $967,6802025

Highlighted filing

2025

Assets$967,680
Liabilities$0
Net Assets$967,680
Open 2025 Filing

Operations Trend

Revenue Growth65th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$3.0M$2.0M$1.0M$0-$1.0MRevenue 2016: $533,509Expenses 2016: $371,456Net Income 2016: $162,0532016Revenue 2017: $616,256Expenses 2017: $742,748Net Income 2017: -$126,4922017Revenue 2018: $760,152Expenses 2018: $710,044Net Income 2018: $50,1082018Revenue 2019: $950,040Expenses 2019: $844,657Net Income 2019: $105,3832019Revenue 2020: $659,307Expenses 2020: $517,772Net Income 2020: $141,5352020Revenue 2021: $394,274Expenses 2021: $421,527Net Income 2021: -$27,2532021Revenue 2022: $2,011,206Expenses 2022: $1,266,648Net Income 2022: $744,5582022Revenue 2023: $1,957,777Expenses 2023: $1,665,356Net Income 2023: $292,4212023Revenue 2024: $2,081,591Expenses 2024: $2,316,227Net Income 2024: -$234,6362024Revenue 2025: $2,294,892Expenses 2025: $2,528,211Net Income 2025: -$233,3192025

Highlighted filing

2025

Revenue$2,294,892
Expenses$2,528,211
Net Income-$233,319
Open 2025 Filing
Jump To
Filing Snapshot
Filing Period
Jul 1, 2024 to Jun 30, 2025
Signed
Nov 6, 2025
Return Version
2024v5.2
Gross Receipts
$2,294,892
Mission and Program Overview

Mission

To promote the common interest of, and improve business conditions for, carmel hospitality businesses through the development and operation of a hospitality improvement district (hid), restaurant improvement district (rid), and other programs and initiatives.

To promote the common interest of, and improve business conditions for, carmel hospitality businesses through the operation of a hospitality improvement district (hid), restaurant improvement district (rid), and other programs and initiatives.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$1,188,729$788,172▼ $400,557
Cash and Non-Interest-Bearing Accounts$12,270$179,508▲ $167,238
Accounts Receivable-$0-
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Land, Buildings, and Equipment, Net-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Prepaid Expenses and Deferred Charges-$0-
Total Assets$1,200,999$967,680▼ $233,319
Other Assets Total-$0-
Liabilities
Total Liabilities$0$0→ $0
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$1,200,999$967,680▼ $233,319
Total Net Assets Fund Balance$1,200,999$967,680▼ $233,319
Total Liabilities and Net Assets / Fund Balance$1,200,999$967,680▼ $233,319
Compensation and Service Providers
Top Officer Pay76th percentile

Employees

NameTitleFull / Part TimeBaseTotal
Amy HerzogExecutive DirectorFT$210,420$210,420

Board Members and Trustees

NameTitle
Chip RerigDirector
Greg AhnDirector
Mark StilwellDirector
Pam SheppardDirector
Rich PepeDirector
Susan DampierDirector
Carrie TheisCEO
Mark WatsonCFO
Candace FecteauSecretary
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$2,248,363
Investment Income
$46,529
Other Revenue
$0
Change in Net Assets
$-233,319
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$2,317,791
Salaries, Compensation, and Employee Benefits$210,420
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Current Officers, Directors, Trustees, and Key Employees$210,420--$210,420
Other Expenses$71,146--$71,146
All Other Expenses$60,440$419-$60,859
Fees for Services Other-$30,457-$30,457
Insurance-$4,441-$4,441
Fees for Services Accounting-$500-$500
Fees for Services Legal-$390-$390
Office Expenses-$2-$2
Total Functional Expenses$2,492,002$36,209$0$2,528,211
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
No
Subject to proxy tax
Yes
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“No review was or will be conducted”

Form 990, Part VI, Section C, Line 18

“Governing documents and monthly financial reporting available to the public upon request.”

Form 990, Part VI, Section C, Line 19

“Agendas, minutes, management district plan and annual report are available via the organization's website: www.carmelcalifornia.com”

Filing and Contact Details

Filer

Filer Name
Visit Carmel
EIN
81-0818541
Phone
8316240101
Address
PO Box 3921, Carmel, CA 93921

Signing Officer

Name
Mark Watson
Title
CFO
Signed
2025-11-06
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Mark Watson
Voting Board Members
9
Independent Board Members
9
Employees
0

Preparer

Firm
Bianchi Kasavan & Pope LLP
Address
1000 Munras Ave Ste 200, Monterey, CA 93940
Preparer
Cynthia E Davis CPA
Phone
8313731697
Raw XML Appendix388 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt48750
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt0120000
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt11830149
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt25323
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt3284141
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt48750
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IRS990/PymtTravelEntrtnmntPubOfclGrp/TotalAmt00
IRS990/PYOtherExpensesAmt02135867
IRS990/PYOtherRevenueAmt017420
IRS990/PYProgramServiceRevenueAmt02003020
IRS990/PYRevenuesLessExpensesAmt0-234636
IRS990/PYSalariesCompEmpBnftPaidAmt0180360
IRS990/PYTotalExpensesAmt02316227
IRS990/PYTotalRevenueAmt02081591
IRS990/RcvblFromDisqualifiedPrsnGrp/EOYAmt00
IRS990/ReceivablesFromOfficersEtcGrp/EOYAmt00
IRS990/ReconcilationRevenueExpnssAmt0-233319
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IRS990/ReportInvestmentsOtherSecInd0false
IRS990/ReportLandBuildingEquipmentInd0false
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IRS990/ReportOtherLiabilitiesInd0false
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IRS990/SavingsAndTempCashInvstGrp/EOYAmt0788172
IRS990/ScheduleBRequiredInd0false
IRS990ScheduleC/AgreeCarryoverPriorYearInd0false
IRS990ScheduleC/Form1120POLFiledInd0false
IRS990ScheduleC/OnlyInHouseLobbyingInd0false
IRS990ScheduleC/SubstantiallyAllDuesNondedInd0false
IRS990ScheduleJ/BoardOrCommitteeApprovalInd0X
IRS990ScheduleJ/EquityBasedCompArrngmInd0false
IRS990/ScheduleJRequiredInd0true
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BaseCompensationFilingOrgAmt0210420
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm0Amy Herzog
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt0Executive Dir.
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TotalCompensationFilingOrgAmt0210420
IRS990ScheduleJ/SeverancePaymentInd0false
IRS990ScheduleJ/SupplementalNonqualRtrPlanInd0false
IRS990ScheduleJ/WrittenEmploymentContractInd0X
IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0NO REVIEW WAS OR WILL BE CONDUCTED
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1GOVERNING DOCUMENTS AND MONTHLY FINANCIAL REPORTING AVAILABLE TO THE PUBLIC UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2AGENDAS, MINUTES, MANAGEMENT DISTRICT PLAN AND ANNUAL REPORT ARE AVAILABLE VIA THE ORGANIZATION'S WEBSITE: WWW.CARMELCALIFORNIA.COM
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Section B, Line 11b
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Section C, Line 18
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990, Part VI, Section C, Line 19
IRS990/SchoolOperatingInd0false
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IRS990/SignificantNewProgramSrvcInd0false
IRS990/StatesWhereCopyOfReturnIsFldCd0CA
IRS990/SubjectToExcsTaxNetInvstIncInd0false
IRS990/SubjectToProxyTaxInd0true
IRS990/SubjToTaxRmnrtnExPrchtPymtInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
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IRS990/TotalAssetsGrp/EOYAmt0967680
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IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt02492002
IRS990/TotalFunctionalExpensesGrp/TotalAmt02528211
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesEOYAmt00
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IRS990/TotalLiabilitiesGrp/EOYAmt00
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IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0967680
IRS990/TotalProgramServiceExpensesAmt02499058
IRS990/TotalProgramServiceRevenueAmt02248363
IRS990/TotalReportableCompFromOrgAmt0210420
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt02294892
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt02294892
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt01200999
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0967680
IRS990/TravelGrp/TotalAmt00
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt0PO Box 3921
IRS990/USAddress/CityNm0Carmel
IRS990/USAddress/StateAbbreviationCd0CA
IRS990/USAddress/ZIPCd093921
IRS990/VotingMembersGoverningBodyCnt09
IRS990/VotingMembersIndependentCnt09
IRS990/WebsiteAddressTxt0N/A
IRS990/WhistleblowerPolicyInd0false
ReturnHeader/BuildTS02025-03-06 01:10:19Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0Mark Watson
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0CFO
ReturnHeader/BusinessOfficerGrp/SignatureDt02025-11-06
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0Visit Carmel
ReturnHeader/Filer/BusinessNameControlTxt0VISI
ReturnHeader/Filer/EIN0810818541
ReturnHeader/Filer/PhoneNum08316240101
ReturnHeader/Filer/USAddress/AddressLine1Txt0PO Box 3921
ReturnHeader/Filer/USAddress/CityNm0Carmel
ReturnHeader/Filer/USAddress/StateAbbreviationCd0CA
ReturnHeader/Filer/USAddress/ZIPCd093921
ReturnHeader/IRSResponsiblePrtyInfoCurrInd0true
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0941541507
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0Bianchi Kasavan & Pope LLP
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt01000 Munras Ave Ste 200
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0Monterey
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0CA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd093940
ReturnHeader/PreparerPersonGrp/PhoneNum08313731697
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0Cynthia E Davis CPA
ReturnHeader/ReturnTs02025-11-06T14:26:11-08:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02024-07-01
ReturnHeader/TaxPeriodEndDt02025-06-30
ReturnHeader/TaxYr02024

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2025 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$967,680
Liabilities
$0
Net assets
$967,680
Revenue
$2,294,892
Expenses
$2,528,211
Net income
-$233,319
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$0.97$0.00$0.97$2.29$2.53$0.23
2024Summary only. Only limited summary data is available for this year.$1.20$0.00$1.20$2.08$2.32$0.23
2023Summary only. Only limited summary data is available for this year.$1.44$0.00$1.44$1.96$1.67$0.29
2022XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.14$0.00$1.14$2.01$1.27$0.74
2021Summary only. Only limited summary data is available for this year.$0.58$0.18$0.40$0.39$0.42$0.03
2020Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.59$0.17$0.43$0.66$0.52$0.14
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.28$0.00$0.28$0.95$0.84$0.11
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.18$0.00$0.18$0.76$0.71$0.05
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$0.13$0.00$0.13$0.62$0.74$0.13
2016Summary only. Only limited summary data is available for this year.$0.26$0.00$0.26$0.53$0.37$0.16
Peer Organizations

Similar nonprofits based on the same Siviq industry and scale cohort. 2025 filings • 501(c)6 • $1M-$5M nonprofits