Civic Intelligence

Visit San Luis Obispo County

EIN 77-0221126 • 501(c)6 • San Luis Obispo, CA

View Organization Page

Profile

The organization promotes the economic, social, civic and cultural welfare of the san luis obispo county area through media services, conferences and other tourism promotion programs.

81 Higuera Street 220San Luis Obispo, CA 93401

www.visitsanluisobispocounty.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

62nd percentile

0.33x

Higher debt load relative to assets than 62% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Source year 2025

Liabilities / Revenue

36th percentile

0.26x

Higher debt load relative to revenue than 36% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Source year 2025

Net Margin

37th percentile

0.9%

Higher net margin than 37% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Source year 2025

Top Officer Pay

55th percentile

$404,278

Higher top officer pay than 55% of similar nonprofits.

Top officer pay equals 4.3% of source-year revenue.

501(c)6 • $10M-$25M nonprofits • Source year 2025

Asset Growth

45th percentile

4.4%

Faster asset growth than 45% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Annualized from 2024 to 2025

Revenue Growth

40th percentile

3.4%

Faster revenue growth than 40% of similar nonprofits.

501(c)6 • $10M-$25M nonprofits • Annualized from 2024 to 2025

Balance Sheet
Liabilities / Assets62nd percentile

Assets

Up

$7,406,625

Up $314,973 (+4.4%) from 2024

Liabilities

Up

$2,443,030

Up $55,263 (+2.3%) from 2024

Net Assets

Up

$4,963,595

Up $259,710 (+5.5%) from 2024

Operations
Liabilities / Revenue36th percentileNet Margin37th percentile

Revenue

Up

$9,334,512

Up $303,519 (+3.4%) from 2024

Expenses

Down

$9,251,577

Down $833,328 (-8.3%) from 2024

Net Income

Up

$82,935

Up $1,136,847 (+108%) from 2024

Trend Graphs

Balance Sheet Trend

Asset Growth45th percentile

Grouped bars show assets, liabilities, and net assets across loaded filings.

$10M$5.0M$0Assets 2011: $221,528Liabilities 2011: $10,841Net Assets 2011: $210,6872011Assets 2012: $401,737Liabilities 2012: $3,171Net Assets 2012: $398,5662012Assets 2013: $438,630Liabilities 2013: $19,102Net Assets 2013: $419,5282013Assets 2014: $219,440Liabilities 2014: $9,701Net Assets 2014: $209,7392014Assets 2015: $188,176Liabilities 2015: $6,719Net Assets 2015: $181,4572015Assets 2016: $544,830Liabilities 2016: $335Net Assets 2016: $544,4952016Assets 2017: $1,726,701Liabilities 2017: $236,565Net Assets 2017: $1,490,1362017Assets 2018: $2,291,382Liabilities 2018: $203,389Net Assets 2018: $2,087,9932018Assets 2019: $2,731,255Liabilities 2019: $355,048Net Assets 2019: $2,376,2072019Assets 2020: $2,313,417Liabilities 2020: $42,805Net Assets 2020: $2,270,6122020Assets 2021: $5,932,687Liabilities 2021: $678,428Net Assets 2021: $5,254,2592021Assets 2022: $7,302,521Liabilities 2022: $669,501Net Assets 2022: $6,633,0202022Assets 2023: $8,101,365Liabilities 2023: $2,481,422Net Assets 2023: $5,619,9432023Assets 2024: $7,091,652Liabilities 2024: $2,387,767Net Assets 2024: $4,703,8852024Assets 2025: $7,406,625Liabilities 2025: $2,443,030Net Assets 2025: $4,963,5952025

Highlighted filing

2025

Assets$7,406,625
Liabilities$2,443,030
Net Assets$4,963,595
Open 2025 Filing

Operations Trend

Revenue Growth40th percentile

Revenue, expenses, and net income by year, with the latest filing highlighted.

$15M$10M$5.0M$0-$5.0MRevenue 2011: $430,620Expenses 2011: $396,037Net Income 2011: $34,5832011Revenue 2012: $875,445Expenses 2012: $686,614Net Income 2012: $188,8312012Revenue 2013: $876,098Expenses 2013: $855,136Net Income 2013: $20,9622013Revenue 2014: $556,639Expenses 2014: $766,428Net Income 2014: -$209,7892014Revenue 2015: $725,611Expenses 2015: $753,893Net Income 2015: -$28,2822015Revenue 2016: $2,617,282Expenses 2016: $2,254,244Net Income 2016: $363,0382016Revenue 2017: $4,441,340Expenses 2017: $3,495,699Net Income 2017: $945,6412017Revenue 2018: $4,043,291Expenses 2018: $3,445,434Net Income 2018: $597,8572018Revenue 2019: $4,625,959Expenses 2019: $4,337,745Net Income 2019: $288,2142019Revenue 2020: $3,654,276Expenses 2020: $3,759,871Net Income 2020: -$105,5952020Revenue 2021: $7,360,221Expenses 2021: $4,467,416Net Income 2021: $2,892,8052021Revenue 2022: $9,818,447Expenses 2022: $8,391,422Net Income 2022: $1,427,0252022Revenue 2023: $9,472,253Expenses 2023: $10,450,459Net Income 2023: -$978,2062023Revenue 2024: $9,030,993Expenses 2024: $10,084,905Net Income 2024: -$1,053,9122024Revenue 2025: $9,334,512Expenses 2025: $9,251,577Net Income 2025: $82,9352025

Highlighted filing

2025

Revenue$9,334,512
Expenses$9,251,577
Net Income$82,935
Open 2025 Filing

Filings

Most recent year

2025 • Form 990Facts available. Structured filing facts are available, but richer extracted sections are limited.

Open filing
Assets
$7,406,625
Liabilities
$2,443,030
Net assets
$4,963,595
Revenue
$9,334,512
Expenses
$9,251,577
Net income
$82,935
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Facts available. Structured filing facts are available, but richer extracted sections are limited.$7.41$2.44$4.96$9.33$9.25$0.08
2024Summary only. Only limited summary data is available for this year.$7.09$2.39$4.70$9.03$10.1$1.05
2023Facts available. Structured filing facts are available, but richer extracted sections are limited.$8.10$2.48$5.62$9.47$10.5$0.98
2022XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$7.30$0.67$6.63$9.82$8.39$1.43
2021Facts available. Structured filing facts are available, but richer extracted sections are limited.$5.93$0.68$5.25$7.36$4.47$2.89
2020Summary only. Only limited summary data is available for this year.$2.31$0.04$2.27$3.65$3.76$0.11
2019XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.73$0.36$2.38$4.63$4.34$0.29
2018XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$2.29$0.20$2.09$4.04$3.45$0.60
2017XML pending. An XML filing is linked for this year, but detailed extraction is still pending.$1.73$0.24$1.49$4.44$3.50$0.95
2016Detailed filing. Detailed filing data is available for this year.$0.54$0.00$0.54$2.62$2.25$0.36
2015Detailed filing. Detailed filing data is available for this year.$0.19$0.01$0.18$0.73$0.75$0.03
2014Detailed filing. Detailed filing data is available for this year.$0.22$0.01$0.21$0.56$0.77$0.21
2013Summary only. Only limited summary data is available for this year.$0.44$0.02$0.42$0.88$0.86$0.02
2012Summary only. Only limited summary data is available for this year.$0.40$0.00$0.40$0.88$0.69$0.19
2011Summary only. Only limited summary data is available for this year.$0.22$0.01$0.21$0.43$0.40$0.03
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jul 1, 2024 to Jun 30, 2025
Signed
Nov 26, 2025
Return Version
2024v5.2
Gross Receipts
$12,905,513
Mission and Program Overview

Mission

Inspire travel and foster our unique experiences to create life-long ambassadors and economic growth for san luis obispo county.

To inspire travel and foster our unique experiences to create life-long ambassadors and economic growth for san luis obispo county.

Balance Sheet Detail
LineBeginningEndChange
Assets
Accounts Receivable$2,026,646$2,138,119▲ $111,473
Investments in Publicly Traded Securities$1,397,463$2,074,810▲ $677,347
Savings and Temporary Cash Investments$1,450,165$1,148,013▼ $302,152
Land, Buildings, and Equipment, Net$421,256$381,315▼ $39,941
Cash and Non-Interest-Bearing Accounts$323,589$376,560▲ $52,971
Prepaid Expenses and Deferred Charges$200,451$208,917▲ $8,466
Total Assets$7,091,652$7,406,625▲ $314,973
Other Assets Total$1,272,082$1,078,891▼ $193,191
Liabilities
Accounts Payable and Accrued Expenses$1,032,436$1,297,388▲ $264,952
Other Liabilities$1,355,331$1,145,642▼ $209,689
Total Liabilities$2,387,767$2,443,030▲ $55,263
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$4,703,885$4,963,595▲ $259,710
Total Net Assets Fund Balance$4,703,885$4,963,595▲ $259,710
Total Liabilities and Net Assets / Fund Balance$7,091,652$7,406,625▲ $314,973

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$221,700$129,963$351,663
Leasehold Improvements$107,018$16,267$123,285
Other Land Buildings$52,597$54,978$107,575
Other Assets Org$1,063,141--
Compensation and Service Providers
Top Officer Pay55th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Cathy CartierCMO & Incoming CEO/presFT$277,001$127,277$404,278
Annie BraunschweigChief Financial OfficerFT$218,262$59,791$278,053
Lisa BelsantiDirector of CommunicationFT$153,983$20,532$174,515
Matthew HalvorsonDirector of MarketingFT$116,049$16,269$132,318
Kristen CarlsonDirector of SalesFT$111,673$15,913$127,586
Emily RudgeExecutive AssistantFT$105,908$15,571$121,479

Board Members and Trustees

NameTitle
Mark EadsChair
Aaron GravesFormer Chair
Amar SohiVice Chair
Britten ShufordDirector
Bryan BonelliDirector
Hamish MarshallDirector
Jedidiah BickelDirector
Jim HamiltonDirector
Kimberly WalkerDirector
Nipool PatelDirector
Pragna PatelDirector
Sean DasmannDirector
Toni Legras-priceDirector
Victor PoppDirector
Clint PearceSecretary
Hemant PatelTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
The Shipyard LLCAdvertising580 N 4TH STREET SUITE 500, Columbus, OH 43215, Uk$4,538,411
Slopcc LPRent750 PISMO STREET, San Luis Obispo, CA 93401, Uk$231,778
PensaraConsulting & DesignPO BOX 29650, Phoeniz, AZ 85038$214,728
SimpleviewAdvertising-$118,329
Mmgy GlobalAdvertising-$104,569
Revenue and Support

Revenue Composition

Contributions and Grants
$0
Program Service Revenue
$9,001,853
Investment Income
$19,949
Other Revenue
$312,710
Change in Net Assets
$82,935

Audited Revenue Reconciliation

Revenue per Audited Statements
$9,334,512
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$176,776
Total Revenue per Audited Statements
$9,511,288
Total Revenue per Form 990
$9,334,512
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$6,589,533
Salaries, Compensation, and Employee Benefits$2,662,044
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising---$3,461,650
Fees for Services Other---$1,653,058
Other Salaries and Wages---$1,581,305
Current Officers, Directors, Trustees, and Key Employees---$794,347
Occupancy---$319,163
Conferences and Meetings---$258,857
Other Employee Benefits---$145,430
Information Technology---$108,181
Other Expenses---$96,429
Pension Plan Contributions---$93,962
Depreciation Depletion---$66,357
Office Expenses---$49,272
Payroll Taxes---$47,000
Insurance---$32,394
All Other Expenses---$24,667
Fees for Services Accounting---$23,850
Fees for Services Legal---$13,067
Total Functional Expenses$0$0$0$9,251,577

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$9,251,577
Total Expenses per Audited Statements$9,251,577
Total Expenses per Form 990$9,251,577
Expenses Not Reported on Financial Statements$0
Expenses Not Reported on Form 990$0
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Operating Lease Liability$1,145,642
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“A copy of the draft tax return is brought to a board meeting to share and is then approved by the board.”

Form 990, Part VI, Section B, Line 12C

“Directors are required to complete a conflict of interest questionnaire at least annually and potential conflicts are required to be disclosed as they should arise to be dealt with immediately by the board.”

Form 990, Part VI, Section B, Line 15

“For the president & ceo position, the organization gathered compensation information for similar sized destination organizations through a third-party recruitment service that primarily does business in the tourism industry, and works with similar organizations across the country. This compensation analysis is then provided to the executive committee for review before they approve the terms of the contract. For the chief marketing officer, the salary amount was reviewed and approved by the executive committee.”

Form 990, Part VI, Section C, Line 19

“Information is available upon request”

Filing and Contact Details

Filer

Filer Name
San Luis Obispo County Visitors and
EIN
77-0221126
Phone
8055418000
Address
81 HIGUERA STREET 220, SAN LUIS OBISPO, CA 93401
Doing Business As
Vist Slo Cal

Signing Officer

Name
Annie Braunschweig
Title
CFO
Phone
8055418000
Signed
2025-11-26
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Annie Braunschweig
Formed
1986
Legal Domicile
CA
Voting Board Members
16
Independent Board Members
16
Employees
31
Volunteers
16

Preparer

Firm
Glenn Burdette
Address
1150 PALM STREET, SAN LUIS OBISPO, CA 93401
Preparer
Mical W Bovee CPA
Phone
8055441441
Supplemental Narrative

Additional Explanations

Form 990, Part III, Line 2

“See descriptions on form 990 page 2.”

Form 990, Part III, Line 3

“The organization carries on short term programs and initiatives such as local marketing campaigns and research/studies to improve economic growth for san luis obispo county.”

Form 990, Part IX, Line 11G

“Contract services 1,653,058.”

Raw XML AppendixShowing 400 of 564 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
IRS990/AccountantCompileOrReviewInd00
IRS990/AccountsPayableAccrExpnssGrp/BOYAmt01032436
IRS990/AccountsPayableAccrExpnssGrp/EOYAmt01297388
IRS990/AccountsReceivableGrp/BOYAmt02026646
IRS990/AccountsReceivableGrp/EOYAmt02138119
IRS990/ActivitiesConductedPrtshpInd00
IRS990/ActivityOrMissionDesc0TO INSPIRE TRAVEL AND FOSTER OUR UNIQUE EXPERIENCES TO CREATE LIFE-LONG AMBASSADORS AND ECONOMIC GROWTH FOR SAN LUIS OBISPO COUNTY.
IRS990/AdvertisingGrp/TotalAmt03461650
IRS990/AllOtherExpensesGrp/TotalAmt024667
IRS990/AnnualDisclosureCoveredPrsnInd01
IRS990/AuditCommitteeInd01
IRS990/BackupWthldComplianceInd01
IRS990/BooksInCareOfDetail/BusinessName/BusinessNameLine1Txt0ANNIE BRAUNSCHWEIG
IRS990/BooksInCareOfDetail/PhoneNum08055418000
IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt081 HIGUERA STREET 220
IRS990/BooksInCareOfDetail/USAddress/CityNm0SAN LUIS OBISPO
IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd0CA
IRS990/BooksInCareOfDetail/USAddress/ZIPCd093401
IRS990/BusinessRlnWith35CtrlEntInd00
IRS990/BusinessRlnWithFamMemInd00
IRS990/BusinessRlnWithOrgMemInd00
IRS990/CashNonInterestBearingGrp/BOYAmt0323589
IRS990/CashNonInterestBearingGrp/EOYAmt0376560
IRS990/ChangeToOrgDocumentsInd00
IRS990/CntrctRcvdGreaterThan100KCnt05
IRS990/CollectionsOfArtInd00
IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt0794347
IRS990/CompensationFromOtherSrcsInd00
IRS990/CompensationProcessCEOInd01
IRS990/CompensationProcessOtherInd01
IRS990/ConferencesMeetingsGrp/TotalAmt0258857
IRS990/ConflictOfInterestPolicyInd01
IRS990/ConservationEasementsInd00
IRS990/ConsolidatedAuditFinclStmtInd00
IRS990/ContractorCompensationGrp/CompensationAmt04538411
IRS990/ContractorCompensationGrp/CompensationAmt1231778
IRS990/ContractorCompensationGrp/CompensationAmt2214728
IRS990/ContractorCompensationGrp/CompensationAmt3118329
IRS990/ContractorCompensationGrp/CompensationAmt4104569
IRS990/ContractorCompensationGrp/ContractorAddress/ForeignAddress/AddressLine1Txt010 MEWS
IRS990/ContractorCompensationGrp/ContractorAddress/ForeignAddress/AddressLine1Txt158 SOUTHWARK BIDGE RD
IRS990/ContractorCompensationGrp/ContractorAddress/ForeignAddress/CityNm0LONDON
IRS990/ContractorCompensationGrp/ContractorAddress/ForeignAddress/CityNm1LONDON
IRS990/ContractorCompensationGrp/ContractorAddress/ForeignAddress/CountryCd0UK
IRS990/ContractorCompensationGrp/ContractorAddress/ForeignAddress/CountryCd1UK
IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt0580 N 4TH STREET SUITE 500
IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt1750 PISMO STREET
IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/AddressLine1Txt2PO BOX 29650
IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm0COLUMBUS
IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm1SAN LUIS OBISPO
IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/CityNm2PHOENIZ
IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd0OH
IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd1CA
IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/StateAbbreviationCd2AZ
IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd043215
IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd193401
IRS990/ContractorCompensationGrp/ContractorAddress/USAddress/ZIPCd285038
IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt0THE SHIPYARD LLC
IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt1SLOPCC LP
IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt2PENSARA
IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt3SIMPLEVIEW
IRS990/ContractorCompensationGrp/ContractorName/BusinessName/BusinessNameLine1Txt4MMGY GLOBAL
IRS990/ContractorCompensationGrp/ServicesDesc0ADVERTISING
IRS990/ContractorCompensationGrp/ServicesDesc1RENT
IRS990/ContractorCompensationGrp/ServicesDesc2CONSULTING & DESIGN
IRS990/ContractorCompensationGrp/ServicesDesc3ADVERTISING
IRS990/ContractorCompensationGrp/ServicesDesc4ADVERTISING
IRS990/CreditCounselingInd00
IRS990/CYBenefitsPaidToMembersAmt00
IRS990/CYContributionsGrantsAmt00
IRS990/CYGrantsAndSimilarPaidAmt00
IRS990/CYInvestmentIncomeAmt019949
IRS990/CYOtherExpensesAmt06589533
IRS990/CYOtherRevenueAmt0312710
IRS990/CYProgramServiceRevenueAmt09001853
IRS990/CYRevenuesLessExpensesAmt082935
IRS990/CYSalariesCompEmpBnftPaidAmt02662044
IRS990/CYTotalExpensesAmt09251577
IRS990/CYTotalFundraisingExpenseAmt00
IRS990/CYTotalProfFndrsngExpnsAmt00
IRS990/CYTotalRevenueAmt09334512
IRS990/DecisionsSubjectToApprovaInd00
IRS990/DeductibleArtContributionInd00
IRS990/DeductibleNonCashContriInd00
IRS990/DelegationOfMgmtDutiesInd00
IRS990/DepreciationDepletionGrp/TotalAmt066357
IRS990/Desc0IN FY 25, VISIT SLO CAL DEEPENED OUR INSIGHT INTO VISITORS' PERCEPTIONS THROUGH COMPREHENSIVE ETHNOGRAPHIC RESEARCH, WHICH INFORMED THE CREATION OF OUR NEW SLO CAL HERO BRAND CAMPAIGN, "TURNS WELL TAKEN." THIS CAMPAIGN WILL CAPTURE THE UNIQUE PACE OF OUR REGION, WHERE EVERY TURN CAN BRING DELIGHTFUL, UNEXPECTED MOMENTS.
IRS990/DescribedInSection501c3Ind00
IRS990/DisregardedEntityInd00
IRS990/DocumentRetentionPolicyInd01
IRS990/DoingBusinessAsName/BusinessNameLine1Txt0VIST SLO CAL
IRS990/DonorAdvisedFundInd00
IRS990/DonorRstrOrQuasiEndowmentsInd00
IRS990/ElectionOfBoardMembersInd00
IRS990/EmployeeCnt031
IRS990/EmploymentTaxReturnsFiledInd01
IRS990/FamilyOrBusinessRlnInd00
IRS990/FederalGrantAuditRequiredInd00
IRS990/FeesForServicesAccountingGrp/TotalAmt023850
IRS990/FeesForServicesLegalGrp/TotalAmt013067
IRS990/FeesForServicesOtherGrp/TotalAmt01653058
IRS990/ForeignActivitiesInd00
IRS990/ForeignFinancialAccountInd00
IRS990/ForeignOfficeInd00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt02.00
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IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd0X
IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd1X
IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd2X
IRS990/Form990PartVIISectionAGrp/HighestCompensatedEmployeeInd3X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd0X
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IRS990/Form990PartVIISectionAGrp/TitleTxt6DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt7DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt8DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt9DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt10DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt11DIRECTOR
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IRS990/Form990PartVIISectionAGrp/TitleTxt13DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt14DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt15DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt16CHIEF FINANCIAL OFFICER
IRS990/Form990PartVIISectionAGrp/TitleTxt17CMO & INCOMING CEO/PRES
IRS990/Form990PartVIISectionAGrp/TitleTxt18DIRECTOR OF COMMUNICATION
IRS990/Form990PartVIISectionAGrp/TitleTxt19DIRECTOR OF SALES
IRS990/Form990PartVIISectionAGrp/TitleTxt20DIRECTOR OF MARKETING
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IRS990/MissionDesc0INSPIRE TRAVEL AND FOSTER OUR UNIQUE EXPERIENCES TO CREATE LIFE-LONG AMBASSADORS AND ECONOMIC GROWTH FOR SAN LUIS OBISPO COUNTY.
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IRS990/ProgSrvcAccomActy2Grp/Desc0OUR SMALL BUT DYNAMIC SAN LUIS OBISPO COUNTY REGIONAL AIRPORT (SBP) SHATTERED RECORDS, HANDLING 746,764 PASSENGERS, A 13% INCREASE. OVER THE PAST DECADE, PASSENGER TRAFFIC HAS GROWN BY 144%. WE COLLABORATED WITH SBP ON A "LAST MILE" SURVEY TO IDENTIFY THE CHALLENGES IN CONNECTING TRAVELERS FROM THE AIRPORT TO ACCOMMODATIONS. THIS STUDY WILL INFORM WORK BEING DONE IN THE NEW FISCAL YEAR TO IDENTIFYING POTENTIAL SOLUTIONS. ADDITIONALLY, WE'VE MADE STRIDES IN ADVANCING A TOURISM INDUSTRY WORKFORCE STRATEGY AIMED AT INSPIRING THE NEXT GENERATION BY CONVENING A WORKING GROUP WITH LEADERS ACROSS SLO CAL.
IRS990/ProgSrvcAccomActy3Grp/Desc0THROUGH OUR PARTNERSHIP WITH VISIT CALIFORNIA, WE LAUNCHED THE TOURISM EXCHANGE, MAKING SLO CAL EXPERIENCES BOOKABLE ONLINE AND BROADENING BOTH DOMESTIC AND INTERNATIONAL BUSINESS OPPORTUNITIES.AS WE CONCLUDE FY 25, OUR COMMITMENT TO STEWARDSHIP, AUTHENTICITY, INCLUSION AND EXCELLENCE REMAINS STEADFAST VALUES THAT DEFINE VISIT SLO CAL. WITH YOUR CONTINUED SUPPORT, WE EAGERLY ANTICIPATE BUILDING ON OUR SUCCESSES AND ELEVATING SLO CAL AS A SOUGHT-AFTER DESTINATION FOR TRAVELERS WORLDWIDE.
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