Civic Intelligence

New Orleans & Company

EIN 72-0540607 • 501(c)6 • New Orleans, LA

Profile

THE MISSION OF THE NEW ORLEANS CONVENTION & VISITORS BUREAU IS TO CREATE VIBRANT ECONOMIC GROWTH BY DEVELOPING AND MARKETING THE NEW ORLEANS REGION AS THE PREMIER VISITOR DESTINATION... INVOLVING AND LEADING THE DIVERSE ELEMENTS OF THE HOSPITALITY INDUSTRY AND THE COMMUNITY.

Refreshing map…

2020 St Charles AvenueNew Orleans, LA 70130

www.neworleanscvb.com

Siviq Scores

Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.

Liabilities / Assets

24th percentile

0.10x

Higher debt load relative to assets than 24% of similar nonprofits.

501(c)6 • $100M-$250M nonprofits • Source year 2024

Liabilities / Revenue

20th percentile

0.19x

Higher debt load relative to revenue than 20% of similar nonprofits.

501(c)6 • $100M-$250M nonprofits • Source year 2024

Net Margin

87th percentile

22%

Higher net margin than 87% of similar nonprofits.

501(c)6 • $100M-$250M nonprofits • Source year 2024

Top Officer Pay

85th percentile

$821,291

Higher top officer pay than 85% of similar nonprofits.

Top officer pay equals 1.3% of source-year revenue.

$100M-$250M nonprofits • Source year 2024

Asset Growth

6th percentile

-3.4%

Faster asset growth than 6% of similar nonprofits.

501(c)6 • $100M-$250M nonprofits • Annualized from 2023 to 2024

Revenue Growth

54th percentile

10%

Faster revenue growth than 54% of similar nonprofits.

501(c)6 • $100M-$250M nonprofits • Annualized from 2023 to 2024

Assets

Down

$111,028,005

Down $3,936,243 (-3.4%) from 2023

Liabilities

Down

$11,388,296

Down $19,528,143 (-63%) from 2023

Net Assets

Up

$99,639,709

Up $15,591,900 (+19%) from 2023

Revenue

Up

$60,956,868

Up $5,554,559 (+10%) from 2023

Expenses

Up

$47,271,948

Up $4,536,318 (+11%) from 2023

Net Income

Up

$13,684,920

Up $1,018,241 (+8.0%) from 2023

Trend Graphs

Balance Sheet Trend

Grouped bars show assets, liabilities, and net assets across loaded filings.

$150M$100M$50M$0Assets 2011: $31,200,651Liabilities 2011: $1,739,726Net Assets 2011: $29,460,9252011Assets 2012: $31,728,905Liabilities 2012: $1,374,838Net Assets 2012: $30,354,0672012Assets 2013: $33,402,013Liabilities 2013: $1,562,082Net Assets 2013: $31,839,9312013Assets 2014: $38,305,249Liabilities 2014: $4,097,035Net Assets 2014: $34,208,2142014Assets 2015: $43,432,930Liabilities 2015: $5,078,923Net Assets 2015: $38,354,0072015Assets 2016: $50,084,116Liabilities 2016: $4,594,158Net Assets 2016: $45,489,9582016Assets 2017: $53,316,857Liabilities 2017: $5,702,262Net Assets 2017: $47,614,5952017Assets 2018: $55,803,548Liabilities 2018: $8,596,264Net Assets 2018: $47,207,2842018Assets 2019: $64,093,348Liabilities 2019: $12,693,250Net Assets 2019: $51,400,0982019Assets 2020: $60,860,618Liabilities 2020: $10,647,100Net Assets 2020: $50,213,5182020Assets 2021: $100,855,624Liabilities 2021: $42,384,874Net Assets 2021: $58,470,7502021Assets 2022: $103,174,957Liabilities 2022: $34,380,954Net Assets 2022: $68,794,0032022Assets 2023: $114,964,248Liabilities 2023: $30,916,439Net Assets 2023: $84,047,8092023Assets 2024: $111,028,005Liabilities 2024: $11,388,296Net Assets 2024: $99,639,7092024

Highlighted filing

2024

Assets$111,028,005
Liabilities$11,388,296
Net Assets$99,639,709

Operations Trend

Revenue, expenses, and net income by year, with the latest filing highlighted.

$80M$60M$40M$20M$0-$20MExpenses 2011: $12,539,6842011Expenses 2012: $13,607,9432012Revenue 2013: $15,050,854Expenses 2013: $15,258,011Net Income 2013: -$207,1572013Revenue 2014: $20,784,140Expenses 2014: $18,592,682Net Income 2014: $2,191,4582014Revenue 2015: $33,820,062Expenses 2015: $28,987,921Net Income 2015: $4,832,1412015Revenue 2016: $36,744,041Expenses 2016: $30,073,477Net Income 2016: $6,670,5642016Revenue 2017: $35,416,972Expenses 2017: $34,817,332Net Income 2017: $599,6402017Revenue 2018: $37,554,458Expenses 2018: $35,910,773Net Income 2018: $1,643,6852018Revenue 2019: $37,564,323Expenses 2019: $35,395,104Net Income 2019: $2,169,2192019Revenue 2020: $12,850,442Expenses 2020: $15,872,129Net Income 2020: -$3,021,6872020Revenue 2021: $31,406,983Expenses 2021: $25,437,184Net Income 2021: $5,969,7992021Revenue 2022: $52,768,320Expenses 2022: $38,520,278Net Income 2022: $14,248,0422022Revenue 2023: $55,402,309Expenses 2023: $42,735,630Net Income 2023: $12,666,6792023Revenue 2024: $60,956,868Expenses 2024: $47,271,948Net Income 2024: $13,684,9202024

Highlighted filing

2024

Revenue$60,956,868
Expenses$47,271,948
Net Income$13,684,920

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Summary only. Only limited summary data is available for this year.$111$11.4$99.6$61.0$47.3$13.7
2023Summary only. Only limited summary data is available for this year.$115$30.9$84.0$55.4$42.7$12.7
2022Summary only. Only limited summary data is available for this year.$103$34.4$68.8$52.8$38.5$14.2
2021Summary only. Only limited summary data is available for this year.$101$42.4$58.5$31.4$25.4$5.97
2020Summary only. Only limited summary data is available for this year.$60.9$10.6$50.2$12.9$15.9$3.02
2019Summary only. Only limited summary data is available for this year.$64.1$12.7$51.4$37.6$35.4$2.17
2018Summary only. Only limited summary data is available for this year.$55.8$8.60$47.2$37.6$35.9$1.64
2017Summary only. Only limited summary data is available for this year.$53.3$5.70$47.6$35.4$34.8$0.60
2016Summary only. Only limited summary data is available for this year.$50.1$4.59$45.5$36.7$30.1$6.67
2015Summary only. Only limited summary data is available for this year.$43.4$5.08$38.4$33.8$29.0$4.83
2014Summary only. Only limited summary data is available for this year.$38.3$4.10$34.2$20.8$18.6$2.19
2013Summary only. Only limited summary data is available for this year.$33.4$1.56$31.8$15.1$15.3$0.21
2012Summary only. Only limited summary data is available for this year.$31.7$1.37$30.4$13.6
2011Summary only. Only limited summary data is available for this year.$31.2$1.74$29.5$12.5
Latest Filing Detail
Jump To
Filing Snapshot
Filing Period
Jan 1, 2024 to Dec 31, 2024
Signed
Nov 12, 2025
Return Version
2024v5.2
Gross Receipts
$68,282,629
Mission and Program Overview

Mission

The mission of the new orleans convention & visitors bureau is to create vibrant economic growth by developing and marketing the new orleans region as the premier visitor destination... Involving and leading the diverse elements of the hospitality industry and the community.

Developing and marketing the new orleans region as the premier convention and visitor destination.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$58,843,774$39,203,282▼ $19,640,492
Investments in Publicly Traded Securities$22,782,759$25,729,921▲ $2,947,162
Land, Buildings, and Equipment, Net$18,893,061$20,387,492▲ $1,494,431
Savings and Temporary Cash Investments$7,815,610$16,117,753▲ $8,302,143
Accounts Receivable$4,506,242$6,137,216▲ $1,630,974
Prepaid Expenses and Deferred Charges$730,154$2,091,416▲ $1,361,262
Intangible Assets$1,200,000$1,200,000→ $0
Inventories for Sale or Use$27,194$40,152▲ $12,958
Total Assets$114,964,248$111,028,005▼ $3,936,243
Other Assets Total$165,454$120,773▼ $44,681
Liabilities
Mortgage Notes Payable Secured by Investment Property$7,036,726$7,039,206▲ $2,480
Accounts Payable and Accrued Expenses$2,452,491$3,214,121▲ $761,630
Other Liabilities$3,315,819$1,022,051▼ $2,293,768
Deferred Revenue$18,111,403$112,918▼ $17,998,485
Total Liabilities$30,916,439$11,388,296▼ $19,528,143
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$64,580,208$83,149,424▲ $18,569,216
Net Assets With Donor Restrictions$19,467,601$16,490,285▼ $2,977,316
Total Net Assets Fund Balance$84,047,809$99,639,709▲ $15,591,900
Total Liabilities and Net Assets / Fund Balance$114,964,248$111,028,005▼ $3,936,243

Asset Categories

AssetBook ValueDepreciationBasis
Buildings$14,882,710$6,318,576$21,201,286
Land$3,384,130-$3,384,130
Equipment$2,075,849$256,581$2,332,430
Other Land Buildings$44,803$58,463$103,266
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Walter Leger IiiPresident/CEOFT$391,596$429,695$821,291
Mark RomigSenior VP/chief MarketingFT$283,619$105,512$389,131
Stephanie TurnerSenior VP Convention SalesFT$275,288$111,622$386,910
Kim PriezSenior Vice PresidentFT$226,885$83,953$310,838
Alice GlennExecutive Vice PresidentFT$202,439$90,103$292,542
Sallee PavlovichV.p. National Accounts & TradeshowsFT$186,086$82,609$268,695
Kelly SchulzSenior Vice PresidentFT$189,858$76,969$266,827
Brian J AtchisonVP Business DevelopmentFT$199,559$60,930$260,489
Kevin FergusonV.p. of External Affairs & MembershipsFT$214,411$37,003$251,414
Kevin FergusonV.p. of External Affairs & Membershi-$169,998$81,416$251,414
Tammie BotelerVice PresidentFT$173,290$73,472$246,762
Brian WalkerVP of Business DevelopmentFT$173,491$69,861$243,352
Jeremy CookerSr. Vice President of MarketingFT$159,462$77,177$236,639
Donna GloverV.p. National Accounts & TradeshowsFT$154,972$67,448$222,420
Summer DaveyRegional Account ExecutiveFT$153,422$44,374$197,796

Board Members and Trustees

NameTitle
Mickal AdlerChair
Tom LeonhardChair Elect
Jim CookPast Chair
Al GroosDirector
Bonnie BoydDirector
Charlee WilliamsonDirector
David PiscolaDirector
Frank ZumboDirector
Glen ArmantroutDirector
Jessica MaleckiDirector
Jill DimarcoDirector
Katy CasbarianDirector
Kenny RubensteinDirector
Kyle BrechtelDirector
Michelle GobertDirector
Ronald WendelDirector
Ryan BergerDirector
Samir MowhadDirector
Tifferney WhiteDirector
Tod ChambersDirector
Daffne EnchardEx Officio
Doug ThorntonEx Officio
Gregory RusovichEx Officio
Kevin DollioleEx Officio
Michael SawayaEx Officio
Ron FormanEx Officio
Stan HarrisEx-officio
Gretchen ChaseSecretary
Stephen WatsonTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Dentsu 360iAdvertising Agency150 EAST 42ND STREET 13TH FLOOR, New York, NY 10017$7,668,239
Search Influence LLCDigital Marketing & Advertising1423 PINE STREET, New Orleans, LA 70118$1,282,126
Brand Society LLCSocial Media Advertising & Special Proje365 CANAL ST SUITE 1500, New Orleans, LA 70130$1,263,213
Nbc Universal LLCHosting Televised Event30 ROCKEFELLER PLAZA, New York, NY 10112$850,000
Wagstaff Marketing LLCPublic Relations Agency7309 W 80TH ST 400, Overland Park, KS 66204$557,569
Revenue and Support

Revenue Composition

Contributions and Grants
$19,785,129
Program Service Revenue
$39,458,513
Investment Income
$1,713,226
Other Revenue
$0
Change in Net Assets
$13,684,920

Audited Revenue Reconciliation

Revenue per Audited Statements
$60,956,868
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$1,906,980
Total Revenue per Audited Statements
$62,863,848
Total Revenue per Form 990
$60,956,868
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$32,541,334
Salaries, Compensation, and Employee Benefits$14,230,614
Grants and Similar Amounts Paid$500,000
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising---$14,545,988
Other Salaries and Wages---$8,466,361
All Other Expenses---$3,384,844
Current Officers, Directors, Trustees, and Key Employees---$3,219,609
Travel---$2,275,936
Conferences and Meetings---$2,093,263
Other Employee Benefits---$1,453,872
Other Expenses---$1,425,000
Information Technology---$819,161
Payroll Taxes---$786,165
Depreciation Depletion---$659,418
Occupancy---$576,295
Office Expenses---$529,601
Grants to Domestic Orgs---$500,000
Insurance---$384,520
Pension Plan Contributions---$304,607
Interest---$299,054
Fees for Services Other---$193,441
Fees for Services Lobbying---$185,465
Fees for Services Accounting---$40,650
Fees for Services Legal---$10,736
Total Functional Expenses$0$0$0$47,271,948

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$47,271,948
Total Expenses per Audited Statements$47,271,948
Total Expenses per Form 990$47,271,948
Expenses Not Reported on Financial Statements$0
Expenses Not Reported on Form 990$0
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Roots of Music IncNew Orleans, LA501(c)(3)General Operational Support$200,000
New Orleans Mardi Gras Indian CouncilNew Orleans, LA501(c)(3)General Operational Support$150,000
Cafe ReconcileNew Orleans, LA501(c)(3)General Operational Support$50,000
Liberty KitchenNew Orleans, LA501(c)(3)General Operational Support$50,000
Zulu Community Service FoundationNew Orleans, LA501(c)(3)General Operational Support$50,000

International Summary

Offices
9
Employees
9
Spending
$464,991

International Compliance

Activity in boycott countries
No
Foreign corporation ownership
No
Foreign partnership interest
No
Interest in foreign trust
No
Passive foreign investment company interest
No
Transfers to foreign corporations
No

International Activities

RegionActivityServicesOfficesEmployeesSpending
Europe (including Iceland & Greenland) - Albania, Andorra, Austria, BelgiumProgram Services-66$230,868
South AsiaProgram Services-11$104,804
North America - Canada and Mexico, But Not the United StatesProgram Services-11$101,643
South AmericaProgram Services-11$27,676
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
No
Subject to proxy tax
Yes

Reported Spending and Taxes

Line ItemAmount
Current Year Nondeductible Lobbying and Political Cost$185,465
Total Nondeductible Lobbying and Political Cost$185,465
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Essence Festival Contract Obligation$744,607
Other Accrued Liabilities$156,671
Lease Liability$120,773
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 6

Eligibility for admission. Any natural person, trust, limited liability company, partnership, corporation, or other juridical person is eligible for admission as a member of the organization. Admission to membership. Admission to membership shall be by application in accordance with procedures from time to time approved by the board of directors and upon payment of dues assessed. The executive committee may deny admission to membership to any applicant that the committee reasonably believes to have interests that, on the whole, are not substantially aligned with the interests of the tourism, hospitality, special events, sports, entertainment, and other related industries in the greater new orleans area, including but not limited to the parishes of orleans, jefferson, st. Bernard, st. Charles, st. Tammany, plaquemines, or st. John the baptist. Classes; dues and assessments. The members shall be divided into such classes and series as are shown on exhibit a to the bylaws. The rights, privileges and obligations of members shall be identical in all respects other than (i) with respect to dues and assessments to which members of the respective classes and series are liable as specified in exhibit a of the bylaws and (ii) with respect to the membership benefits accorded basic and advance members (classes i and ii, respectively). The board of directors shall fix by resolution the amount, due dates, and methods of payment of the dues and the assessments to be paid by the members to the organization.

Form 990, Part VI, Section A, Line 7A

Voting. Each member in good standing is entitled to one vote. The members must vote by ballot. A majority of the votes cast at any meeting at which a quorum is present shall suffice to constitute the approval or other action of the members.

Form 990, Part VI, Section B, Line 11B

Upon completion of the tax return by the auditing firm, a draft is submitted to new orleans & company for review. After a thorough review is completed internally and clearing of all questions and answers, the audit committee is convened. A draft of the tax return is then reviewed in depth with the audit committee prior to being filed. A draft of the tax return is sent to the full board for concurrence on recommendations from the audit committee and for their approval prior to filing.

Form 990, Part VI, Section B, Line 12C

Forms signed annually; members with potential conflicts are not allowed to vote on issues pertaining to their potentially conflicted area of interest.

Form 990, Part VI, Section B, Line 15

Periodic surveys and comparable data obtained from a third party are used to establish compensation. See also schedule j part iii.

Form 990, Part VI, Section C, Line 19

New orleans & company makes its governing documents and conflict of interest policy available to the public upon request, and their financial statements are public record and can be obtained through the louisiana legislative auditor.

Filing and Contact Details

Filer

Filer Name
New Orleans and Company
EIN
72-0540607
Phone
5045665011
Address
2020 ST CHARLES AVENUE, NEW ORLEANS, LA 70130

Signing Officer

Name
Walter J Leger Iii
Title
Officer
Phone
5045665011
Signed
2025-11-12
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Walter J Leger Iii
Formed
1960
Legal Domicile
La
Voting Board Members
29
Independent Board Members
29
Employees
230
Volunteers
0

Preparer

Firm
Laporte Apac
Address
111 VETERANS MEMORIAL BLVD 600, METAIRIE, LA 70005-4958
Preparer
John S Wiles CPA
Phone
5048355522
Supplemental Narrative

Additional Explanations

FORM 990, PART XII, LINE 2C:

Neither the organization's audit oversight process nor its auditor selection process has changed during the year.

Financial Statement Notes

PART X, LINE 2:

Accounting principles generally accepted in the united states of america provide accounting and disclosure guidance about positions taken by an entity in its tax returns that might be uncertain. The company believes that it has appropriate support for any tax positions taken, and management has determined that there are no uncertain tax positions that are material to the financial statements. Penalties and interest assessed by income taxing authorities, if any, would be included in income tax expense.

Raw XML AppendixShowing 400 of 1,035 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Desc0NEW ORLEANS & COMPANY'S SALES AND SERVICES TEAMS SELL, MARKET,CONFERENCES, CONVENTIONS, CORPORATE MEETINGS AND MAJOR EVENTS. TEAMMEMBERS TRAVEL THROUGHOUT THE UNITED STATES AND BEYOND YEAR-ROUNDMEETING WITH PLANNERS AND DECISION MAKERS ACTIVELY BIDDING COMPETITIVELY WITH OTHER DESTINATIONS. NUMEROUS MAJOR EVENTS HOSTED IN NEW ORLEANS & COMPANY COMMUNICATIONS & PUBLIC RELATIONS TEAM FOCUSES ON NEW ORLEANS AS A RESULT OF THESE EFFORTS INCLUDE NCAA/FINAL FOUR, SUPER BOWL, ESSENCE, MISS UNIVERSE AND SUGAR BOWL ALONG WITH MANY OTHERS. THEY ATTEND NUMEROUS INDUSTRY SHOWS TO SHOWCASE AND PROMOTE NEW ORLEANS AS A DESTINATION AND BRING IN CUSTOMERS FROM ALL OVER THE WORLD TO SCOUT AND SITE HOTELS, RESTAURANTS, VENUES, AND MANY OTHER ORGANIZATIONS WITHIN THE HOSPITALITY (CONTINUED ON SCHEDULE O) INDUSTRY. NEW ORLEANS & COMPANY CONTACTS MANY ASSOCIATIONS AND CORPORATE BUSINESSES TO SOLICIT FACILITIES IN NEW ORLEANS; 81 CONVENTIONS AND MEETINGS WERE BOOKED BY NEW ORLEANS & COMPANY IN 2024. THE CONVENTION & SALES TEAM BOOKED A TOTAL OF 1,432,557 ROOM NIGHTS IN 2024.LEISURE TOURISM SALES NEW ORLEANS & COMPANY'S LEISURE SALES TEAM SELL, MARKET, ADVERTISE AND PROMOTE TRAVEL TO NEW ORLEANS AS A DESTINATION FOR GROUP TRAVEL WHICHINCLUDES SALES AND PROMOTION TO TRAVEL AGENTS, MOTORCOACH BUS GROUPS,CLASS, MILITARY AND FAMILY REUNIONS, CHURCH AND YOUTH GROUPS, WEDDINGS, BACHELOR/BACHELORETTE GATHERINGS, GIRLS' WEEKENDS, AND ANY OTHER REASON TO VISIT NEW ORLEANS. THE LEISURE SALES TEAM ALSO WORKS WITH REPRESENTATIVES IN UNITED KINGDOM, GERMANY, FRANCE, INDIA, MEXICO AND OTHER COUNTRIES PERIODICALLY TO PROMOTE NEW ORLEANS AS A DESTINATION FOR INTERNATIONAL VISITORS. PARTNERSHIPS, WHICH INCLUDE MARKETING AND ADVERTISING, ARE ALIGNED WITH BRITISH AIRWAYS TO CONTINUE TO PROMOTE FLIGHTS TO AND FROM NEW ORLEANS ALONG WITH CRUISE LINES TO MAINTAIN SHIPS AT PORT FOR ALL TO SAIL FROM OUR GREAT CITY OF NEW ORLEANS.NEW ORLEANS & COMPANY PROVIDED ASSISTANCE TO 10,446 TRAVEL AGENTS IN 2024 AND BOOKED A TOTAL OF 566,268 ROOM NIGHTS.
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