Civic Intelligence

New Orleans Convention & Visitors Bureau

990 • Fiscal year 2022 • EIN 72-0540607

Jan 01, 2022 to Dec 31, 2022 • Filed on Nov 13, 2023

Refreshing map…

2020 St Charles AvenueNew Orleans, LA 70130

(504) 566-5011

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

59th percentile

0.33x

Higher debt load relative to assets than 59% of similar nonprofits.

2022 filings • $100M-$250M nonprofits • Source year 2022

Liabilities / Revenue

61st percentile

0.65x

Higher debt load relative to revenue than 61% of similar nonprofits.

2022 filings • $100M-$250M nonprofits • Source year 2022

Net Margin

79th percentile

27%

Higher net margin than 79% of similar nonprofits.

2022 filings • $100M-$250M nonprofits • Source year 2022

Top Officer Pay

78th percentile

$711,753

Higher top officer pay than 78% of similar nonprofits.

Top officer pay equals 1.3% of source-year revenue.

2022 filings • $100M-$250M nonprofits • Source year 2022

Asset Growth

63rd percentile

2.3%

Faster asset growth than 63% of similar nonprofits.

2022 filings • $100M-$250M nonprofits • Annualized from 2021 to 2022

Revenue Growth

92nd percentile

68%

Faster revenue growth than 92% of similar nonprofits.

2022 filings • $100M-$250M nonprofits • Annualized from 2021 to 2022

Assets

Up

$103,174,957

Up $2,319,333 (+2.3%) from 2021

Net Assets

Up

$68,794,003

Up $10,323,253 (+18%) from 2021

Liabilities

Down

$34,380,954

Down $8,003,920 (-19%) from 2021

Revenue

Up

$52,768,320

Up $21,361,337 (+68%) from 2021

Expenses

Up

$38,520,278

Up $13,083,094 (+51%) from 2021

Net Income

Up

$14,248,042

Up $8,278,243 (+139%) from 2021

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$150M$100M$50M$0Assets 2011: $31,200,651Liabilities 2011: $1,739,726Net Assets 2011: $29,460,9252011Assets 2012: $31,728,905Liabilities 2012: $1,374,838Net Assets 2012: $30,354,0672012Assets 2013: $33,402,013Liabilities 2013: $1,562,082Net Assets 2013: $31,839,9312013Assets 2014: $38,305,249Liabilities 2014: $4,097,035Net Assets 2014: $34,208,2142014Assets 2015: $43,432,930Liabilities 2015: $5,078,923Net Assets 2015: $38,354,0072015Assets 2016: $50,084,116Liabilities 2016: $4,594,158Net Assets 2016: $45,489,9582016Assets 2017: $53,316,857Liabilities 2017: $5,702,262Net Assets 2017: $47,614,5952017Assets 2018: $55,803,548Liabilities 2018: $8,596,264Net Assets 2018: $47,207,2842018Assets 2019: $64,093,348Liabilities 2019: $12,693,250Net Assets 2019: $51,400,0982019Assets 2020: $60,860,618Liabilities 2020: $10,647,100Net Assets 2020: $50,213,5182020Assets 2021: $100,855,624Liabilities 2021: $42,384,874Net Assets 2021: $58,470,7502021Assets 2022: $103,174,957Liabilities 2022: $34,380,954Net Assets 2022: $68,794,0032022Assets 2023: $114,964,248Liabilities 2023: $30,916,439Net Assets 2023: $84,047,8092023Assets 2024: $111,028,005Liabilities 2024: $11,388,296Net Assets 2024: $99,639,7092024

Highlighted filing

2022

Assets$103,174,957
Liabilities$34,380,954
Net Assets$68,794,003

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$80M$60M$40M$20M$0-$20MExpenses 2011: $12,539,6842011Expenses 2012: $13,607,9432012Revenue 2013: $15,050,854Expenses 2013: $15,258,011Net Income 2013: -$207,1572013Revenue 2014: $20,784,140Expenses 2014: $18,592,682Net Income 2014: $2,191,4582014Revenue 2015: $33,820,062Expenses 2015: $28,987,921Net Income 2015: $4,832,1412015Revenue 2016: $36,744,041Expenses 2016: $30,073,477Net Income 2016: $6,670,5642016Revenue 2017: $35,416,972Expenses 2017: $34,817,332Net Income 2017: $599,6402017Revenue 2018: $37,554,458Expenses 2018: $35,910,773Net Income 2018: $1,643,6852018Revenue 2019: $37,564,323Expenses 2019: $35,395,104Net Income 2019: $2,169,2192019Revenue 2020: $12,850,442Expenses 2020: $15,872,129Net Income 2020: -$3,021,6872020Revenue 2021: $31,406,983Expenses 2021: $25,437,184Net Income 2021: $5,969,7992021Revenue 2022: $52,768,320Expenses 2022: $38,520,278Net Income 2022: $14,248,0422022Revenue 2023: $55,402,309Expenses 2023: $42,735,630Net Income 2023: $12,666,6792023Revenue 2024: $60,956,868Expenses 2024: $47,271,948Net Income 2024: $13,684,9202024

Highlighted filing

2022

Revenue$52,768,320
Expenses$38,520,278
Net Income$14,248,042
Jump To
Filing Snapshot
Filing Period
Jan 1, 2022 to Dec 31, 2022
Signed
Nov 13, 2023
Return Version
2022v5.0
Gross Receipts
$56,480,590
Mission and Program Overview

Mission

The mission of the new orleans convention & visitors bureau is to create vibrant economic growth by developing and marketing the new orleans region as the premier visitor destination... Involving and leading the diverse elements of the hospitality industry and the community.

Developing and marketing the new orleans region as the premier convention and visitor destination.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$46,824,130$49,945,924▲ $3,121,794
Investments in Publicly Traded Securities$23,013,439$19,651,617▼ $3,361,822
Land, Buildings, and Equipment, Net$18,980,841$18,808,185▼ $172,656
Savings and Temporary Cash Investments$6,045,169$6,043,984▼ $1,185
Accounts Receivable$4,207,449$5,303,543▲ $1,096,094
Prepaid Expenses and Deferred Charges$553,283$2,092,745▲ $1,539,462
Intangible Assets$1,200,000$1,200,000→ $0
Inventories for Sale or Use$31,313$35,459▲ $4,146
Total Assets$100,855,624$103,174,957▲ $2,319,333
Other Assets Total$0$93,500▲ $93,500
Liabilities
Deferred Revenue$30,527,658$18,559,598▼ $11,968,060
Mortgage Notes Payable Secured by Investment Property$7,031,766$7,034,246▲ $2,480
Other Liabilities$1,242,848$5,446,865▲ $4,204,017
Accounts Payable and Accrued Expenses$3,582,602$3,340,245▼ $242,357
Total Liabilities$42,384,874$34,380,954▼ $8,003,920
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$49,699,010$59,600,658▲ $9,901,648
Net Assets With Donor Restrictions$8,771,740$9,193,345▲ $421,605
Total Net Assets Fund Balance$58,470,750$68,794,003▲ $10,323,253
Total Liabilities and Net Assets / Fund Balance$100,855,624$103,174,957▲ $2,319,333

Asset Categories

AssetBook ValueDepreciationBasis
Buildings$14,624,265$5,230,372$19,854,637
Land$3,373,130-$3,373,130
Other Land Buildings$616,608$51,871$668,479
Equipment$194,182$100,382$294,564
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Jstephen PerryPresident/CEOFT$414,065$297,688$711,753
Mark RomigSenior VP/chief Marketing OfficerFT$239,168$132,069$371,237
Walter Leger IiiExecutive VP & General CounselFT$262,467$108,135$370,602
Stephanie TurnerSenior VP Convention Sales & StrategiesFT$294,106$33,087$327,193
Stephanie TurnerSenior VP Convention Sales & Strateg-$220,231$106,962$327,193
Kim PriezVice-president of TourismFT$184,702$87,885$272,587
Kelly SchulzSenior VP Communications/public RelationsFT$210,803$21,854$232,657
Kelly SchulzSenior VP Communications/public Rela-$161,852$70,805$232,657
Tammie BotelerVP FinanceFT$142,669$71,507$214,176
Sallee PavlovichDirector of Corporate & Trade Show Convention SaleFT$197,914$16,019$213,933
Sallee PavlovichDirector of Corporate & Trade Show C-$143,499$70,434$213,933
Brian WalkerVP Information SystemsFT$141,120$70,597$211,717
Jeremy CookerVice President Marketing & Special ProjectsFT$176,452$26,879$203,331
Jeremy CookerVice President Marketing & Special P-$133,345$69,986$203,331
Donna GloverVP National Accounts & TradeshowsFT$114,869$71,520$186,389
Kevin FergusonVP External AffairsFT$118,336$53,624$171,960

Board Members and Trustees

NameTitle
Stan HarrisChair - Ex-officio
Jim CookChair Elect
Amy Reimer SileoImmediate Past Past Chairman
David BilbePast Chairman
Al GroosDirector
Bonnie BoydDirector
Charlee WilliamsonDirector
Dan RealDirector
David GalloDirector
Frank ZumboDirector
Glen ArmantroutDirector
Henry CoaxumDirector
Jill DimarcoDirector
Julia BlandDirector
Mali CarowDirector
Mickal AdlerDirector
Stephen WatsonDirector
Tod ChambersDirector
Tom LeonhardDirector
Steve CaputoAsst. Secretary
Brandy ChristianEx Officio
David PiscolaEx Officio
Doug ThorntonEx Officio
Gregory RusovichEx Officio
Jerry ReyesEx Officio
Kevin DollioleEx Officio
Ron FormanEx Officio
Darryl BergerSecretary
Steve PettusTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
360iMarketing/advertising32 AVENUE OF THE AMERICAS 6TH FLOOR, New York, NY 10013$10,474,840
Nbc UniversalHost "today Show" 2022 & 202330 ROCKERFELLER PLAZA, New York, NY 10112$1,350,000
French Quarter Management DistrictFunding/french Quarter Security334 ROYAL STREET, New Orleans, LA 70130$1,175,000
New Orleans 2022 LocalNcaa Final Four320 METAIRIE HAMMOND HIGHWAY, Metairie, LA 70005$791,479
Search InfluenceNational Search Engine Optimization And1423 PINE STREET, New Orleans, LA 70118$563,242
Revenue and Support

Revenue Composition

Contributions and Grants
$13,573,643
Program Service Revenue
$38,533,895
Investment Income
$660,782
Other Revenue
$0
All Other Contributions
$300,000
Change in Net Assets
$14,248,042

Audited Revenue Reconciliation

Revenue per Audited Statements
$52,768,320
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$-3,924,789
Total Revenue per Audited Statements
$48,843,531
Total Revenue per Form 990
$52,768,320
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$27,235,070
Salaries, Compensation, and Employee Benefits$10,985,208
Grants and Similar Amounts Paid$300,000
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising---$15,599,849
Other Salaries and Wages---$5,448,411
Current Officers, Directors, Trustees, and Key Employees---$2,500,205
Other Employee Benefits---$2,191,568
Conferences and Meetings---$1,651,680
Travel---$1,350,666
All Other Expenses---$850,510
Occupancy---$784,890
Other Expenses---$760,747
Information Technology---$623,564
Payroll Taxes---$586,840
Depreciation Depletion---$567,137
Office Expenses---$311,070
Grants to Domestic Orgs---$300,000
Pension Plan Contributions---$258,184
Insurance---$215,376
Interest---$198,615
Fees for Services Lobbying---$184,494
Fees for Services Other---$122,195
Fees for Services Accounting---$52,678
Fees for Services Legal---$6,594
Total Functional Expenses$0$0$0$38,520,278

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$38,520,278
Total Expenses per Audited Statements$38,520,278
Total Expenses per Form 990$38,520,278
Expenses Not Reported on Financial Statements$0
Expenses Not Reported on Form 990$0
International Activity

Grant and Assistance Recipients

RecipientLocationCategoryPurposeAmount
Roots of Music IncNew Orleans, LA501(c)(3)General Operational Support$200,000
New Orleans Mardi Gras Indian CouncilNew Orleans, LA501(c)(3)General Operational Support$100,000
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
No
Subject to proxy tax
Yes

Reported Spending and Taxes

Line ItemAmount
Total Nondeductible Lobbying and Political Cost$216,942
Current Year Nondeductible Lobbying and Political Cost$184,494
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Other Accrued Liabilities$3,900,031
Essence Festival Contract Obligation$1,453,334
Lease Liability$93,500
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 6

1.1 eligibility for admission. Any natural person, trust, limited liability company, partnership, corporation or other judicial person is eligible for admission as a member of the organization. 1.2 admission to membership. Admission to membership shall be by application in accordance with procedures from time to time approved by the board of directors and upon payment of dues assessed. The executive committee may deny admission to membership to any applicant that the committee reasonably believes to have interests that, on the whole, are not substantially aligned with the interests of the tourism, hospitality, special events, sports, entertainment, and other related industries in the parishes of orleans, jefferson, st. Bernard, st. Charles, st. Tammany, plaquemines or st. John the baptist (the "greater new orleans area"). 1.3 dues and assessments. The members shall be divided into such classes and series as are shown on exhibit a to these bylaws. The rights, privileges and obligations of members shall be identical in all respects other than (i) with respect to dues and assessments to which members of the respective classes and series are liable as specified in exhibit a and (ii) with respect to the membership benefits accorded basic and advance members (classes i and ii, respectively). The board of directors shall fix by resolution the amount, due dates and methods of payment of the dues and the assessments to be paid by the members to the organization. 1.4 affiliates. A person is eligible to be a member only for so long as all other entities that are (i) owned, controlled or managed by or under common ownership or management with the member and (ii) are engaged in operating one or more restaurants, hotels or other hospitality companies in the greater new orleans area ("affiliates") are members in good standing. For these purposes, "control" means the ability to influence management in the day-to-day operation of a business. This provision shall be construed to accomplish its principal purpose of assuring that all affiliated parties in a position to benefit from membership should be members in proportion to that potential benefit. All persons that are part of a group whose members share or appear likely to share marketing information with one another must be members if anyone of them is a member. For example, hotels and restaurants that are under common management shall be considered to be part of such a group and, therefore, to be affiliates; while hotels or restaurants operated as separate franchises under the same flag would not. 1.5 disciplinary procedures. The board of directors shall at all times maintain in effect a statement of disciplinary procedures concerning standards and procedures for imposition of sanctions, including suspension and expulsion, by the executive committee against members for nonpayment of dues and other acts and omissions the board identifies in the statement of disciplinary procedures as inimical to the interests of the organization or the industry. Unless the executive committee expressly provides otherwise, suspension or expulsion of a member shall automatically effect the suspension or expulsion, as the case may be, of all the member's affiliates. 1.6 reinstatement. The executive committee, in its discretion, may re-admit an expelled member at any time except that an expelled member and its affiliates shall be ineligible for re-admission for a two year period following expulsion in the following circumstances: (i) a member that has been expelled more than once for non-payment of dues or assessments and (ii) a member that has been expelled for any reason other than non-payment of dues. Re-admission shall be by application only and shall be governed by secion 1.2.

Form 990, Part VI, Section A, Line 7A

Voting. Each member in good standing is entitled to one vote. The members must vote by a ballot. A majority of the votes cast at any meeting at which a quorum is present shall suffice to constitute the approval or other action of the members.

Form 990, Part VI, Section B, Line 11B

Upon completion of the tax return by the auditing firm, a draft is submitted to new orleans & company for review. After a thorough review is completed internally and clearing of all questions and answers, the audit committee is convened. A draft of the tax return is then reviewed in depth with the audit committee prior to being filed. A draft of the tax return is sent to the full board for concurrence on recommendations from the audit committee and for their approval prior to filing.

Form 990, Part VI, Section B, Line 12C

Forms signed annually; members with potential conflicts are not allowed to vote on issues pertaining to their potentially conflicted area of interest.

Form 990, Part VI, Section B, Line 15

Periodic surveys and comparable data obtained from a third party are used to establish compensation. See also schedule j part iii.

Form 990, Part VI, Section C, Line 19

New orleans & company makes its governing documents and conflict of interest policy available to the public upon request, and their financial statements are public record and can be obtained through the louisiana legislative auditor.

Filing and Contact Details

Filer

Filer Name
New Orleans and Company
EIN
72-0540607
Phone
5045665011
Address
2020 ST CHARLES AVENUE, NEW ORLEANS, LA 70130

Signing Officer

Name
Walter J Leger Iii
Title
Officer
Phone
5045665011
Signed
2023-11-13
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Walter J Leger Iii
Formed
1960
Legal Domicile
La
Voting Board Members
29
Independent Board Members
29
Employees
191
Volunteers
0

Preparer

Firm
Laporte Apac
Address
111 VETERANS MEMORIAL BLVD 600, METAIRIE, LA 70005-4958
Preparer
John S Wiles CPA
Phone
5048355522
Supplemental Narrative

Additional Explanations

FORM 990, PART XII, LINE 2C:

The process has not changed from prior year.

Financial Statement Notes

PART X, LINE 2:

Accounting principles generally accepted in the united states of america provide accounting and disclosure guidance about positions taken by an entity in its tax returns that might be uncertain. The company believes that it has appropriate support for any tax positions taken, and management has determined that there are no uncertain tax positions that are material to the financial statements. Penalties and interest assessed by income taxing authorities, if any, would be included in income tax expense.

Raw XML AppendixShowing 400 of 931 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/PersonNm19FRANK ZUMBO
IRS990/Form990PartVIISectionAGrp/PersonNm20GLEN ARMANTROUT
IRS990/Form990PartVIISectionAGrp/PersonNm21HENRY COAXUM
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IRS990/Form990PartVIISectionAGrp/PersonNm38JEREMY COOKER
IRS990/Form990PartVIISectionAGrp/PersonNm39DONNA GLOVER
IRS990/Form990PartVIISectionAGrp/PersonNm40KEVIN FERGUSON
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IRS990/Form990PartVIISectionAGrp/TitleTxt0PAST CHAIRMAN
IRS990/Form990PartVIISectionAGrp/TitleTxt1IMMEDIATE PAST PAST CHAIRMAN
IRS990/Form990PartVIISectionAGrp/TitleTxt2CHAIR ELECT
IRS990/Form990PartVIISectionAGrp/TitleTxt3CHAIR - EX-OFFICIO
IRS990/Form990PartVIISectionAGrp/TitleTxt4TREASURER
IRS990/Form990PartVIISectionAGrp/TitleTxt5SECRETARY
IRS990/Form990PartVIISectionAGrp/TitleTxt6ASST. SECRETARY
IRS990/Form990PartVIISectionAGrp/TitleTxt7EX OFFICIO
IRS990/Form990PartVIISectionAGrp/TitleTxt8EX OFFICIO
IRS990/Form990PartVIISectionAGrp/TitleTxt9EX OFFICIO
IRS990/Form990PartVIISectionAGrp/TitleTxt10EX OFFICIO
IRS990/Form990PartVIISectionAGrp/TitleTxt11EX OFFICIO
IRS990/Form990PartVIISectionAGrp/TitleTxt12EX OFFICIO
IRS990/Form990PartVIISectionAGrp/TitleTxt13EX OFFICIO
IRS990/Form990PartVIISectionAGrp/TitleTxt14DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt15DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt16DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt17DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt18DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt19DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt20DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt21DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt22DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt23DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt24DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt25DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt26DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt27DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt28DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt29PRESIDENT/CEO
IRS990/Form990PartVIISectionAGrp/TitleTxt30EXECUTIVE VP & GENERAL COUNSEL
IRS990/Form990PartVIISectionAGrp/TitleTxt31SENIOR VP/CHIEF MARKETING OFFICER
IRS990/Form990PartVIISectionAGrp/TitleTxt32SENIOR VP CONVENTION SALES & STRATEGIES
IRS990/Form990PartVIISectionAGrp/TitleTxt33VICE-PRESIDENT OF TOURISM
IRS990/Form990PartVIISectionAGrp/TitleTxt34SENIOR VP COMMUNICATIONS/PUBLIC RELATIONS

Document Assets

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Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Summary only. Only limited summary data is available for this year.$111$11.4$99.6$61.0$47.3$13.7
2023Summary only. Only limited summary data is available for this year.$115$30.9$84.0$55.4$42.7$12.7
2022Detailed filing. Detailed filing data is available for this year.$103$34.4$68.8$52.8$38.5$14.2
2021Summary only. Only limited summary data is available for this year.$101$42.4$58.5$31.4$25.4$5.97
2020Summary only. Only limited summary data is available for this year.$60.9$10.6$50.2$12.9$15.9$3.02
2019Summary only. Only limited summary data is available for this year.$64.1$12.7$51.4$37.6$35.4$2.17
2018Summary only. Only limited summary data is available for this year.$55.8$8.60$47.2$37.6$35.9$1.64
2017Summary only. Only limited summary data is available for this year.$53.3$5.70$47.6$35.4$34.8$0.60
2016Summary only. Only limited summary data is available for this year.$50.1$4.59$45.5$36.7$30.1$6.67
2015Summary only. Only limited summary data is available for this year.$43.4$5.08$38.4$33.8$29.0$4.83
2014Summary only. Only limited summary data is available for this year.$38.3$4.10$34.2$20.8$18.6$2.19
2013Summary only. Only limited summary data is available for this year.$33.4$1.56$31.8$15.1$15.3$0.21
2012Summary only. Only limited summary data is available for this year.$31.7$1.37$30.4$13.6
2011Summary only. Only limited summary data is available for this year.$31.2$1.74$29.5$12.5