Civic Intelligence

New Orleans Convention & Visitors Bureau

990 • Fiscal year 2020 • EIN 72-0540607

Jan 01, 2020 to Dec 31, 2020 • Filed on Nov 15, 2021

Refreshing map…

2020 St Charles AvenueNew Orleans, LA 70130

(504) 566-5011

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

33rd percentile

0.17x

Higher debt load relative to assets than 33% of similar nonprofits.

2020 filings • 501(c)6 • $50M-$100M nonprofits • Source year 2020

Liabilities / Revenue

75th percentile

0.83x

Higher debt load relative to revenue than 75% of similar nonprofits.

2020 filings • 501(c)6 • $50M-$100M nonprofits • Source year 2020

Net Margin

11th percentile

-24%

Higher net margin than 11% of similar nonprofits.

2020 filings • 501(c)6 • $50M-$100M nonprofits • Source year 2020

Top Officer Pay

51st percentile

$756,786

Higher top officer pay than 51% of similar nonprofits.

Top officer pay equals 5.9% of source-year revenue.

2020 filings • 501(c)6 • $50M-$100M nonprofits • Source year 2020

Asset Growth

15th percentile

-5.0%

Faster asset growth than 15% of similar nonprofits.

2020 filings • 501(c)6 • $50M-$100M nonprofits • Annualized from 2019 to 2020

Revenue Growth

7th percentile

-66%

Faster revenue growth than 7% of similar nonprofits.

2020 filings • 501(c)6 • $50M-$100M nonprofits • Annualized from 2019 to 2020

Assets

Down

$60,860,618

Down $3,232,730 (-5.0%) from 2019

Net Assets

Down

$50,213,518

Down $1,186,580 (-2.3%) from 2019

Liabilities

Down

$10,647,100

Down $2,046,150 (-16%) from 2019

Revenue

Down

$12,850,442

Down $24,713,881 (-66%) from 2019

Expenses

Down

$15,872,129

Down $19,522,975 (-55%) from 2019

Net Income

Down

-$3,021,687

Down $5,190,906 (-239%) from 2019

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$150M$100M$50M$0Assets 2011: $31,200,651Liabilities 2011: $1,739,726Net Assets 2011: $29,460,9252011Assets 2012: $31,728,905Liabilities 2012: $1,374,838Net Assets 2012: $30,354,0672012Assets 2013: $33,402,013Liabilities 2013: $1,562,082Net Assets 2013: $31,839,9312013Assets 2014: $38,305,249Liabilities 2014: $4,097,035Net Assets 2014: $34,208,2142014Assets 2015: $43,432,930Liabilities 2015: $5,078,923Net Assets 2015: $38,354,0072015Assets 2016: $50,084,116Liabilities 2016: $4,594,158Net Assets 2016: $45,489,9582016Assets 2017: $53,316,857Liabilities 2017: $5,702,262Net Assets 2017: $47,614,5952017Assets 2018: $55,803,548Liabilities 2018: $8,596,264Net Assets 2018: $47,207,2842018Assets 2019: $64,093,348Liabilities 2019: $12,693,250Net Assets 2019: $51,400,0982019Assets 2020: $60,860,618Liabilities 2020: $10,647,100Net Assets 2020: $50,213,5182020Assets 2021: $100,855,624Liabilities 2021: $42,384,874Net Assets 2021: $58,470,7502021Assets 2022: $103,174,957Liabilities 2022: $34,380,954Net Assets 2022: $68,794,0032022Assets 2023: $114,964,248Liabilities 2023: $30,916,439Net Assets 2023: $84,047,8092023Assets 2024: $111,028,005Liabilities 2024: $11,388,296Net Assets 2024: $99,639,7092024

Highlighted filing

2020

Assets$60,860,618
Liabilities$10,647,100
Net Assets$50,213,518

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$80M$60M$40M$20M$0-$20MExpenses 2011: $12,539,6842011Expenses 2012: $13,607,9432012Revenue 2013: $15,050,854Expenses 2013: $15,258,011Net Income 2013: -$207,1572013Revenue 2014: $20,784,140Expenses 2014: $18,592,682Net Income 2014: $2,191,4582014Revenue 2015: $33,820,062Expenses 2015: $28,987,921Net Income 2015: $4,832,1412015Revenue 2016: $36,744,041Expenses 2016: $30,073,477Net Income 2016: $6,670,5642016Revenue 2017: $35,416,972Expenses 2017: $34,817,332Net Income 2017: $599,6402017Revenue 2018: $37,554,458Expenses 2018: $35,910,773Net Income 2018: $1,643,6852018Revenue 2019: $37,564,323Expenses 2019: $35,395,104Net Income 2019: $2,169,2192019Revenue 2020: $12,850,442Expenses 2020: $15,872,129Net Income 2020: -$3,021,6872020Revenue 2021: $31,406,983Expenses 2021: $25,437,184Net Income 2021: $5,969,7992021Revenue 2022: $52,768,320Expenses 2022: $38,520,278Net Income 2022: $14,248,0422022Revenue 2023: $55,402,309Expenses 2023: $42,735,630Net Income 2023: $12,666,6792023Revenue 2024: $60,956,868Expenses 2024: $47,271,948Net Income 2024: $13,684,9202024

Highlighted filing

2020

Revenue$12,850,442
Expenses$15,872,129
Net Income-$3,021,687
Jump To
Filing Snapshot
Filing Period
Jan 1, 2020 to Dec 31, 2020
Signed
Nov 15, 2021
Return Version
2020v4.1
Gross Receipts
$12,850,442
Mission and Program Overview

Mission

The mission of the new orleans convention & visitors bureau is to create vibrant economic growth by developing and marketing the new orleans region as the premier visitor destination... Involving and leading the diverse elements of the hospitality industry and the community.

Developing and marketing the new orleans region as the premier convention and visitor destination.

Balance Sheet Detail
LineBeginningEndChange
Assets
Investments in Publicly Traded Securities$18,496,992$20,284,291▲ $1,787,299
Land, Buildings, and Equipment, Net$16,999,617$19,339,556▲ $2,339,939
Cash and Non-Interest-Bearing Accounts$18,121,847$10,147,119▼ $7,974,728
Savings and Temporary Cash Investments-$6,000,000-
Accounts Receivable$8,432,659$3,589,299▼ $4,843,360
Intangible Assets$1,200,000$1,200,000→ $0
Prepaid Expenses and Deferred Charges$818,123$265,654▼ $552,469
Inventories for Sale or Use$24,110$34,699▲ $10,589
Total Assets$64,093,348$60,860,618▼ $3,232,730
Liabilities
Mortgage Notes Payable Secured by Investment Property$3,183,056$6,504,163▲ $3,321,107
Other Liabilities$5,677,134$2,608,176▼ $3,068,958
Accounts Payable and Accrued Expenses$3,800,848$1,027,865▼ $2,772,983
Deferred Revenue$32,212$506,896▲ $474,684
Total Liabilities$12,693,250$10,647,100▼ $2,046,150
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$39,248,866$41,448,546▲ $2,199,680
Net Assets With Donor Restrictions$12,151,232$8,764,972▼ $3,386,260
Total Net Assets Fund Balance$51,400,098$50,213,518▼ $1,186,580
Total Liabilities and Net Assets / Fund Balance$64,093,348$60,860,618▼ $3,232,730

Asset Categories

AssetBook ValueDepreciationBasis
Buildings$15,734,929$4,896,569$20,631,498
Land$3,373,130-$3,373,130
Equipment$197,391$835,926$1,033,317
Other Land Buildings$34,106$967,979$1,002,085
Leasehold Improvements$0$459,042$459,042
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Jstephen PerryPresident/CEOFT$389,450$367,336$756,786
Stephanie TurnerSenior VP Convention Sales & StrategiesFT$241,075$26,181$267,256
Stephanie TurnerSenior VP Convention Sales & Strateg-$188,716$78,540$267,256
Mark RomigSenior VP/chief Marketing OfficerFT$216,864$49,027$265,891
Cheryl TeamerSenior VP Public AffairsFT$193,154$48,912$242,066
Walt LegerExecutive VP & General CounselFT$196,684$35,684$232,368
Kim PriezVice-president of TourismFT$173,789$55,144$228,933
Sallee PavlovichDirector Corp. & Trade Show Convention SalesFT$204,109$13,505$217,614
Sallee PavlovichDirector Corp. & Trade Show Convention S-$125,990$91,624$217,614
Donna GloverDirector of Association Meeting SalesFT$173,827$17,410$191,237
Donna GloverDirector of Association Meeting Sale-$97,691$93,546$191,237
Jeffrey AndingVP External AffairsFT$145,748$32,087$177,835
Nathan PennisonSenior Account Executive Convention SalesFT$153,922$21,446$175,368
Nathan PennisonSenior Account Executive Convention-$90,870$84,498$175,368
Brian WalkerVP Information SystemsFT$123,191$51,632$174,823
Tammie BotelerVP FinanceFT$125,692$46,164$171,856
Fay NeddSenior Account Executive Convention SalesFT$143,779$15,205$158,984
Fay NeddSenior Account Executive Convention-$88,998$69,986$158,984
Carl LautoSenior Account Executive Convention SalesFT$139,566$14,906$154,472
Carl LautoSenior Account Executive Convention-$99,729$54,743$154,472
Jeremy CookerVP Marketing/special ProductsFT$133,255$16,604$149,859
Kristian SonnierSenior VP Comm/public RelationsFT$137,336$10,366$147,702
Susan IvesSenior Account Executive Convention SalesFT$123,193$16,808$140,001

Board Members and Trustees

NameTitle
Stan HarrisChair Elect
David BilbeChairman
Amy Reimer SileoPast Chairman
Al GroosDirector
Charlee WilliamsonDirector
David GalloDirector
David PiscolaDirector
Dottie BellettoDirector
Frank QuinnDirector
Henry CoaxumDirector
Jimmie WoodsDirector
Julia BlandDirector
Mickal AdlerDirector
Quentin MesserDirector
Stephen WatsonDirector
Terry EptonDirector
Tod ChambersDirector
Tom LeonhardDirector
Zeid AmmariDirector
Jim CookAssistant Secretary
Brandy ChristianEx Officio
Doug ThorntonEx Officio
Gregory RusovichEx Officio
Jerry ReyesEx Officio
Kevin DollioleEx Officio
Ron FormanEx Officio
Steve CaputoEx Officio
Darryl BergerSecretary Ex-officio
Steve PettusTreasurer

Highest Paid Contractors

ContractorServicesLocationCompensation
Broadmoor LLCConstruction2740 N ARNOULT ROAD, Metairie, LA 70002, Uk$3,097,787
360iMarketing/advertising32 AVENUE OF THE AMERICAS 6TH FLOOR, New York, NY 10013$1,916,093
British AirwaysAdvertising/risk Mitigation7309 W 80TH ST SUITE 400, Overland Park, KS 66204$1,913,592
Mmgy GlobalMarketing/advertising-$121,419
Revenue and Support

Revenue Composition

Contributions and Grants
$384,256
Program Service Revenue
$12,110,604
Investment Income
$355,582
Other Revenue
$0
Change in Net Assets
$-3,021,687

Audited Revenue Reconciliation

Revenue per Audited Statements
$12,850,442
Revenue Not Reported on Financial Statements
$0
Revenue Not Reported on Form 990
$2,218,060
Total Revenue per Audited Statements
$15,068,502
Total Revenue per Form 990
$12,850,442
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$8,330,420
Other Expenses$7,541,709
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising---$4,262,329
Other Salaries and Wages---$4,225,361
Current Officers, Directors, Trustees, and Key Employees---$3,017,369
Depreciation Depletion---$546,180
Payroll Taxes---$470,128
Travel---$431,793
Other Employee Benefits---$376,234
Information Technology---$374,076
Occupancy---$325,953
Pension Plan Contributions---$241,328
Office Expenses---$229,218
Insurance---$162,290
Other Expenses---$148,887
Interest---$146,656
Fees for Services Lobbying---$88,750
Fees for Services Other---$69,542
Fees for Services Legal---$43,050
Fees for Services Accounting---$33,450
All Other Expenses---$-26,956
Conferences and Meetings---$-79,730
Total Functional Expenses$0$0$0$15,872,129

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$16,255,082
Total Expenses per Audited Statements$16,255,082
Total Expenses per Form 990$15,872,129
Expenses Not Reported on Form 990$0
Expenses Not Reported on Financial Statements$-382,953
Other Expense Adjustments$-382,953
International Activity

International Summary

Offices
4
Employees
4
Spending
$157,118

International Compliance

Activity in boycott countries
No
Foreign corporation ownership
No
Foreign partnership interest
No
Interest in foreign trust
No
Passive foreign investment company interest
No
Transfers to foreign corporations
No

International Activities

RegionActivityServicesOfficesEmployeesSpending
United KingdomProgram ServicesMARKET NEW ORLEANS AS A TOURIST DESTINATION; EXPENDITURES INCLUDE FEES AND OPERATIONAL EXPENSES.11$40,873
ChinaProgram ServicesMARKET NEW ORLEANS AS A TOURIST DESTINATION; EXPENDITURES INCLUDE FEES AND OPERATIONAL EXPENSES.11$40,579
GermanyProgram ServicesMARKET NEW ORLEANS AS A TOURIST DESTINATION; EXPENDITURES INCLUDE FEES AND OPERATIONAL EXPENSES.11$40,039
FranceProgram ServicesMARKET NEW ORLEANS AS A TOURIST DESTINATION; EXPENDITURES INCLUDE FEES AND OPERATIONAL EXPENSES.11$35,627
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
In-house lobbying only
No
Subject to proxy tax
Yes

Reported Spending and Taxes

Line ItemAmount
Current Year Nondeductible Lobbying and Political Cost$88,750
Total Nondeductible Lobbying and Political Cost$88,750
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Other Accrued Liabilities$1,432,996
Promise to Give$1,175,180
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section A, Line 6

1.1 eligibility for admission. Any natural person, trust, limited liability company, partnership, corporation or other judicial person is eligible for admission as a member of the organization. 1.2 admission to membership. Admission to membership shall be by application in accordance with procedures from time to time approved by the board of directors and upon payment of dues assessed. The executive committee may deny admission to membership to any applicant that the committee reasonably believes to have interests that, on the whole, are not substantially aligned with the interests of the tourism, hospitality, special events, sports, entertainment, and other related industries in the parishes of orleans, jefferson, st. Bernard, st. Charles, st. Tammany, plaquemines or st. John the baptist (the "greater new orleans area"). 1.3 dues and assessments. The members shall be divided into such classes and series as are shown on exhibit a to these bylaws. The rights, privileges and obligations of members shall be identical in all respects other than (i) with respect to dues and assessments to which members of the respective classes and series are liable as specified in exhibit a and (ii) with respect to the membership benefits accorded basic and advance members (classes i and ii, respectively). The board of directors shall fix by resolution the amount, due dates and methods of payment of the dues and the assessments to be paid by the members to the organization. 1.4 affiliates. A person is eligible to be a member only for so long as all other entities that are (i) owned, controlled or managed by or under common ownership or management with the member and (ii) are engaged in operating one or more restaurants, hotels or other hospitality companies in the greater new orleans area ("affiliates") are members in good standing. For these purposes, "control" means the ability to influence management in the day-to-day operation of a business. This provision shall be construed to accomplish its principal purpose of assuring that all affiliated parties in a position to benefit from membership should be members in proportion to that potential benefit. All persons that are part of a group whose members share or appear likely to share marketing information with one another must be members if anyone of them is a member. For example, hotels and restaurants that are under common management shall be considered to be part of such a group and, therefore, to be affiliates; while hotels or restaurants operated as separate franchises under the same flag would not. 1.5 disciplinary procedures. The board of directors shall at all times maintain in effect a statement of disciplinary procedures concerning standards and procedures for imposition of sanctions, including suspension and expulsion, by the executive committee against members for nonpayment of dues and other acts and omissions the board identifies in the statement of disciplinary procedures as inimical to the interests of the organization or the industry. Unless the executive committee expressly provides otherwise, suspension or expulsion of a member shall automatically effect the suspension or expulsion, as the case may be, of all the member's affiliates. 1.6 reinstatement. The executive committee, in its discretion, may re-admit an expelled member at any time except that an expelled member and its affiliates shall be ineligible for re-admission for a two year period following expulsion in the following circumstances: (i) a member that has been expelled more than once for non-payment of dues or assessments and (ii) a member that has been expelled for any reason other than non-payment of dues. Re-admission shall be by application only and shall be governed by secion 1.2.

Form 990, Part VI, Section A, Line 7A

Voting. Each member in good standing is entitled to one vote. The members must vote by a ballot. A majority of the votes cast at any meeting at which a quorum is present shall suffice to constitute the approval or other action of the members.

Form 990, Part VI, Section B, Line 11B

Upon completion of the tax return by the auditing firm, a draft is submitted to new orleans & company for review. After a thorough review is completed internally and clearing of all questions and answers, the audit committee is convened. A draft of the tax return is then reviewed in depth with the audit committee prior to being filed. A draft of the tax return is sent to the full board for concurrence on recommendations from the audit committee and for their approval prior to filing.

Form 990, Part VI, Section B, Line 12C

Forms signed annually; members with potential conflicts are not allowed to vote on issues pertaining to their potentially conflicted area of interest.

Form 990, Part VI, Section B, Line 15

Periodic surveys and comparable data obtained from a third party are used to establish compensation. See also schedule j part iii.

Form 990, Part VI, Section C, Line 19

New orleans & company makes its governing documents and conflict of interest policy available to the public upon request, and their financial statements are public record and can be obtained through the louisiana legislative auditor.

FORM 990, PART VI, SECTION A, LINE 9:

Stephen hahn 3119 carleton st. San diego, ca 92106 kristian sonnier 1208 n. Lopez new orleans, la 70119 jeff anding 3909 clifford ave. Metairie, la 70002 helen mesfin 3525 s. Dakota, ne washington, dc 20018 jonathan laron 2756 n. Pine grove, apt. 912 chicago, il 60614 cheryl teamer 526 st. Joseph new orleans, la 70115

Filing and Contact Details

Filer

Filer Name
New Orleans and Company
EIN
72-0540607
Phone
5045665011
Address
2020 ST CHARLES AVENUE, NEW ORLEANS, LA 70130

Signing Officer

Name
J Stephen Perry
Title
Officer
Phone
5045665011
Signed
2021-11-15
Discuss with paid preparer
Yes

Organization Details

Principal Officer
J Stephen Perry
Formed
1960
Legal Domicile
La
Voting Board Members
29
Independent Board Members
29
Employees
219
Volunteers
0

Preparer

Firm
Laporte Apac
Address
111 VETERANS MEMORIAL BLVD 600, METAIRIE, LA 70005-4958
Preparer
John S Wiles CPA
Phone
5048355522
Supplemental Narrative

Additional Explanations

FORM 990, PART XII, LINE 2C:

The process has not changed from prior year.

Financial Statement Notes

PART X, LINE 2:

Accounting principles generally accepted in the united states of america provide accounting and disclosure guidance about positions taken by an entity in its tax returns that might be uncertain. The company believes that it has appropriate support for any tax positions taken, and management has determined that there are no uncertain tax positions that are material to the financial statements. Penalties and interest assessed by income taxing authorities, if any, would be included in income tax expense.

PART XI, LINE 2D - OTHER ADJUSTMENTS:

Employee retention credits 382,953.

PART XII, LINE 4B - OTHER ADJUSTMENTS:

Employee retention credits -382,953.

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/TitleTxt7EX OFFICIO
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IRS990/Form990PartVIISectionAGrp/TitleTxt11CHAIR ELECT
IRS990/Form990PartVIISectionAGrp/TitleTxt12CHAIRMAN
IRS990/Form990PartVIISectionAGrp/TitleTxt13DIRECTOR
IRS990/Form990PartVIISectionAGrp/TitleTxt14DIRECTOR

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Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Summary only. Only limited summary data is available for this year.$111$11.4$99.6$61.0$47.3$13.7
2023Summary only. Only limited summary data is available for this year.$115$30.9$84.0$55.4$42.7$12.7
2022Summary only. Only limited summary data is available for this year.$103$34.4$68.8$52.8$38.5$14.2
2021Summary only. Only limited summary data is available for this year.$101$42.4$58.5$31.4$25.4$5.97
2020Detailed filing. Detailed filing data is available for this year.$60.9$10.6$50.2$12.9$15.9$3.02
2019Summary only. Only limited summary data is available for this year.$64.1$12.7$51.4$37.6$35.4$2.17
2018Summary only. Only limited summary data is available for this year.$55.8$8.60$47.2$37.6$35.9$1.64
2017Summary only. Only limited summary data is available for this year.$53.3$5.70$47.6$35.4$34.8$0.60
2016Summary only. Only limited summary data is available for this year.$50.1$4.59$45.5$36.7$30.1$6.67
2015Summary only. Only limited summary data is available for this year.$43.4$5.08$38.4$33.8$29.0$4.83
2014Summary only. Only limited summary data is available for this year.$38.3$4.10$34.2$20.8$18.6$2.19
2013Summary only. Only limited summary data is available for this year.$33.4$1.56$31.8$15.1$15.3$0.21
2012Summary only. Only limited summary data is available for this year.$31.7$1.37$30.4$13.6
2011Summary only. Only limited summary data is available for this year.$31.2$1.74$29.5$12.5