Civic Intelligence

Primary Information Inc.

990 • Fiscal year 2024 • EIN 68-0655296

Jul 01, 2023 to Jun 30, 2024 • Filed on Nov 01, 2024

Organization Profilewww.primaryinformation.org
232 Third Street A113Brooklyn, NY 11215

(347) 801-2619

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

88th percentile

0.54x

Higher debt load relative to assets than 88% of similar nonprofits.

2024 filings • NTEE A • $500k-$1M nonprofits • Source year 2024

Liabilities / Revenue

91st percentile

0.56x

Higher debt load relative to revenue than 91% of similar nonprofits.

2024 filings • NTEE A • $500k-$1M nonprofits • Source year 2024

Net Margin

27th percentile

-9.9%

Higher net margin than 27% of similar nonprofits.

2024 filings • NTEE A • $500k-$1M nonprofits • Source year 2024

Top Officer Pay

86th percentile

$93,649

Higher top officer pay than 86% of similar nonprofits.

Top officer pay equals 21.3% of source-year revenue.

2024 filings • NTEE A • $500k-$1M nonprofits • Source year 2024

Asset Growth

12th percentile

-24%

Faster asset growth than 12% of similar nonprofits.

2024 filings • NTEE A • $500k-$1M nonprofits • Annualized from 2023 to 2024

Revenue Growth

20th percentile

-17%

Faster revenue growth than 20% of similar nonprofits.

2024 filings • NTEE A • $500k-$1M nonprofits • Annualized from 2023 to 2024

Balance Sheet
Liabilities / Assets88th percentile

Assets

Down

$460,359

Down $147,942 (-24%) from 2023

Net Assets

Down

$212,462

Down $43,510 (-17%) from 2023

Liabilities

Down

$247,897

Down $104,432 (-30%) from 2023

Revenue And Expenses
Liabilities / Revenue91st percentileNet Margin27th percentile

Revenue

Down

$439,309

Down $90,243 (-17%) from 2023

Expenses

Down

$482,819

Down $11,274 (-2.3%) from 2023

Net Income

Down

-$43,510

Down $78,969 (-223%) from 2023

Historical Trend

Balance Sheet Trend

Asset Growth12th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$800K$600K$400K$200K$0Assets 2010: $95,961Liabilities 2010: $52,703Net Assets 2010: $43,2582010Assets 2011: $64,640Liabilities 2011: $15,364Net Assets 2011: $49,2762011Assets 2012: $62,807Liabilities 2012: $14,162Net Assets 2012: $48,6452012Assets 2013: $71,433Liabilities 2013: $737Net Assets 2013: $70,6962013Assets 2014: $105,471Liabilities 2014: $16,995Net Assets 2014: $88,4762014Assets 2015: $110,783Liabilities 2015: $23,007Net Assets 2015: $87,7762015Assets 2016: $244,243Liabilities 2016: $40,717Net Assets 2016: $203,5262016Assets 2017: $177,986Liabilities 2017: $35,238Net Assets 2017: $142,7482017Assets 2018: $125,009Liabilities 2018: $44,041Net Assets 2018: $80,9682018Assets 2019: $222,311Liabilities 2019: $21,544Net Assets 2019: $200,7672019Assets 2020: $380,411Liabilities 2020: $57,241Net Assets 2020: $323,1702020Assets 2021: $416,936Liabilities 2021: $113,216Net Assets 2021: $303,7202021Assets 2022: $477,221Liabilities 2022: $256,708Net Assets 2022: $220,5132022Assets 2023: $608,301Liabilities 2023: $352,329Net Assets 2023: $255,9722023Assets 2024: $460,359Liabilities 2024: $247,897Net Assets 2024: $212,4622024

Highlighted filing

2024

Assets$460,359
Liabilities$247,897
Net Assets$212,462
Open 2024 Filing

Operations Trend

Revenue Growth20th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$600K$400K$200K$0-$200KRevenue 2010: $58,591Expenses 2010: $17,498Net Income 2010: $41,0932010Revenue 2011: $50,175Expenses 2011: $44,193Net Income 2011: $5,9822011Revenue 2012: $38,443Expenses 2012: $39,074Net Income 2012: -$6312012Revenue 2013: $114,034Expenses 2013: $63,952Net Income 2013: $50,0822013Revenue 2014: $104,520Expenses 2014: $86,740Net Income 2014: $17,7802014Revenue 2015: $106,453Expenses 2015: $106,353Net Income 2015: $1002015Revenue 2016: $236,381Expenses 2016: $120,631Net Income 2016: $115,7502016Revenue 2017: $123,419Expenses 2017: $188,067Net Income 2017: -$64,6482017Revenue 2018: $150,411Expenses 2018: $212,841Net Income 2018: -$62,4302018Revenue 2019: $352,598Expenses 2019: $232,799Net Income 2019: $119,7992019Revenue 2020: $383,639Expenses 2020: $261,236Net Income 2020: $122,4032020Revenue 2021: $324,483Expenses 2021: $343,933Net Income 2021: -$19,4502021Revenue 2022: $409,018Expenses 2022: $492,225Net Income 2022: -$83,2072022Revenue 2023: $529,552Expenses 2023: $494,093Net Income 2023: $35,4592023Revenue 2024: $439,309Expenses 2024: $482,819Net Income 2024: -$43,5102024

Highlighted filing

2024

Revenue$439,309
Expenses$482,819
Net Income-$43,510
Open 2024 Filing
Jump To
Filing Snapshot
Filing Period
Jul 1, 2023 to Jun 30, 2024
Signed
Nov 1, 2024
Return Version
2023v5.1
Gross Receipts
$683,941
Mission and Program Overview

Mission

SEE ATTACHMENT.

Primary Information is a non-profit organization founded in 2006 to publish artists books and artists writings. The organizations programming advances the often-intertwined relationship between artists books and arts activism, creating a platform for historically marginalized artistic communities and practices. Primary Information facilitates intergenerational dialogue through the simultaneous publication of new and archival books, providing a new audience for out-of-print works and historical context for contemporary artists.

Balance Sheet Detail
LineBeginningEndChange
Assets
Inventories for Sale or Use$250,207$240,789▼ $9,418
Cash and Non-Interest-Bearing Accounts$146,097$96,905▼ $49,192
Accounts Receivable$84,783$50,551▼ $34,232
Pledges and Grants Receivable$56,425$32,598▼ $23,827
Land, Buildings, and Equipment, Net$13,679$11,581▼ $2,098
Prepaid Expenses and Deferred Charges$5,362$6,603▲ $1,241
Savings and Temporary Cash Investments$395$411▲ $16
Other Notes and Loans Receivable, Net-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Intangible Assets-$0-
Total Assets$608,301$460,359▼ $147,942
Other Assets Total$51,353$20,921▼ $30,432
Liabilities
Mortgage Notes Payable Secured by Investment Property$199,500$199,500→ $0
Deferred Revenue$89,480$21,363▼ $68,117
Other Liabilities$46,721$15,977▼ $30,744
Accounts Payable and Accrued Expenses$16,628$11,057▼ $5,571
Total Liabilities$352,329$247,897▼ $104,432
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$160,139$212,462▲ $52,323
Net Assets With Donor Restrictions$95,833--
Total Net Assets Fund Balance$255,972$212,462▼ $43,510
Total Liabilities and Net Assets / Fund Balance$608,301$460,359▼ $147,942

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$10,681$13,958$24,639
Equipment$900$600$1,500
Compensation and Service Providers
Top Officer Pay86th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Matthew WalkerExecutive DirectorFT$80,600$13,049$93,649
James HoffDirectorFT$64,480$14,070$78,550

Board Members and Trustees

NameTitle
Alexander LauPresident
Barry RosenVice President
Ann GoldsteinDirector
Brian FryeDirector
Hannah HigginsDirector
Howie ChenDirector
John MillerDirector
Jordan CarterDirector
Lia GangitanoSecretary
Miriam KatzeffTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$379,766
Program Service Revenue
$0
Investment Income
$-596
Other Revenue
$60,139
All Other Contributions
$215,836
Change in Net Assets
$-43,510

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
No
Third parties used for noncash contributions
No

Noncash Contributions

Contribution TypeContribution CountReported AmountValuation Method
Securities Publicly Traded1$41,334Fair Market Value (FMV)
Total Noncash Contributions1$41,334-
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$270,243
Other Expenses$212,576
Total Fundraising Expense$18,590
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Current Officers, Directors, Trustees, and Key Employees$123,930$44,260$8,852$177,042
Other Salaries and Wages$41,822$14,937$2,987$59,746
Occupancy$38,493$13,748$2,750$54,991
Fees for Services Other$38,628$3,188$638$42,454
Other Employee Benefits$12,528$4,475$895$17,898
Payroll Taxes$10,890$3,889$778$15,557
Advertising$10,490--$10,490
Office Expenses$4,376$1,563$313$6,252
Interest$3,840$1,372$274$5,486
Fees for Services Accounting$3,602$1,286$257$5,145
Information Technology$3,210$1,146$229$4,585
Travel$4,289--$4,289
Depreciation Depletion$2,798$999$200$3,997
Royalties$3,671--$3,671
Other Expenses$2,064$2,173$125$2,064
All Other Expenses$1,643--$1,643
Insurance$1,456--$1,456
Total Functional Expenses$369,735$94,494$18,590$482,819
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Operating lease liability$15,977
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
Yes
Annual disclosure for covered persons
Yes
Audit committee
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Section B, Line 11B

“Draft copy of Form 990 is presented to Board of Directors for review and final approval.”

Form 990, Part VI, Section B, Line 12C

“Conflict of interest policy is in place and monitored on a regular basis.”

Form 990, Part VI, Section C, Line 18

“Form 990 is available upon request.”

Form 990, Part VI, Section C, Line 19

“No documents available to the public.”

Filing and Contact Details

Filer

Filer Name
Primary Information Inc
EIN
68-0655296
Phone
3478012619
Address
232 Third Street A113, BROOKLYN, NY 11215

Signing Officer

Name
Matthew Walker
Title
Executive Director
Signed
2024-11-01
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Alexander Lau
Formed
2007
Legal Domicile
Ny
Voting Board Members
11
Independent Board Members
11
Employees
4

Preparer

Firm
Mary G Sormeley CPA
Address
560 Day Ave, Ridgefield, NJ 07657
Preparer
Mary G Sormeley
Phone
2018328922
Supplemental Narrative

Financial Statement Notes

Part X : FIN48 Footnote

“The organization is a not-for-profit organization exempt from federal income taxes under section 501(c)(3) of the internal revenue code and has been designated as a corporation which is not a private foundation. Management has evaluated all income tax positions and concluded that no disclosures relating to uncertain tax positions are required in the financial statements.”

Raw XML AppendixShowing 400 of 565 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Desc0In FY24, Primary Information advance its mission through the publication of 8 books:- Greer Lankton's "Sketchbook, September 1977." Published in an edition of 2,500.- David Wojnarowicz's "Dear Jean Pierre." Published in an edition of 4,000.- Martin Wong's "Footprints, Poems, and Leaves." Published in an edition of 2,500.- Martin Wong's "Das Puke Book. Published in an edition of 1,500.- Tiffany Sia's "On and Off-Screen Imaginaries. Published in an edition of 2,000.- "The Fluxus Newspaper. Published in an edition of 2,500.- Jimmy DeSana's "Salvation. Published in an edition of 2,500.- Jimmy DeSana's "Quotations from Jimmy DeSana. Published in an edition of 1,300.By taking a distributable form, each publication facilitated new exposure for artists amongst a broad public, including those that might not otherwise have been able to experience the artists works. The publications provided Primary Informations audience of artists, students, and members of the general public interested in contemporary art with an accessible opportunity to experience new and archival artists books.
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IRS990/Form990PartVIISectionAGrp/PersonNm0MATTHEW WALKER
IRS990/Form990PartVIISectionAGrp/PersonNm1JAMES HOFF
IRS990/Form990PartVIISectionAGrp/PersonNm2JORDAN CARTER
IRS990/Form990PartVIISectionAGrp/PersonNm3BARRY ROSEN
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IRS990/Form990PartVIISectionAGrp/TitleTxt0Executive Director
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IRS990/Form990PartVIISectionAGrp/TitleTxt3Vice President
IRS990/Form990PartVIISectionAGrp/TitleTxt4Director
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IRS990/Form990PartVIISectionAGrp/TitleTxt6Director
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IRS990ScheduleA/Form990ScheduleAPartVIGrp/ExplanationTxt0THE ORGANIZATION IS A NOT FOR PROFIT ORGANIZATION EXEMPT FROM FEDERAL INCOME TAXES UNDER SECTION 501(C)(3) OF THE INTERNAL REVENUE CODE AND HAS BEEN DESIGNATED AS A CORPORATION WHICH IS NOT A PRIVATE FOUNDATION. MANAGEMENT HAS EVALUATED ALL INCOME TAX POSITIONS AND CONCLUDED THAT NO DISCLOSURES RELATING TO UNCERTAIN TAX POSITIONS ARE REQUIRED IN THE FINANCIAL STATEMENTS.
IRS990ScheduleA/Form990ScheduleAPartVIGrp/FormAndLineReferenceDesc0Part I: Additional Information
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Document Assets

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Filings

Displayed year

2024 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$460,359
Liabilities
$247,897
Net assets
$212,462
Revenue
$439,309
Expenses
$482,819
Net income
-$43,510
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$4.60$2.48$2.12$4.39$4.83$0.44
2023Detailed filing. Detailed filing data is available for this year.$6.08$3.52$2.56$5.30$4.94$0.35
2022Detailed filing. Detailed filing data is available for this year.$4.77$2.57$2.21$4.09$4.92$0.83
2021Detailed filing. Detailed filing data is available for this year.$4.17$1.13$3.04$3.24$3.44$0.19
2020Detailed filing. Detailed filing data is available for this year.$3.80$0.57$3.23$3.84$2.61$1.22
2019Detailed filing. Detailed filing data is available for this year.$2.22$0.22$2.01$3.53$2.33$1.20
2018Detailed filing. Detailed filing data is available for this year.$1.25$0.44$0.81$1.50$2.13$0.62
2017Detailed filing. Detailed filing data is available for this year.$1.78$0.35$1.43$1.23$1.88$0.65
2016Detailed filing. Detailed filing data is available for this year.$2.44$0.41$2.04$2.36$1.21$1.16
2015Detailed filing. Detailed filing data is available for this year.$1.11$0.23$0.88$1.06$1.06$0.00
2014Detailed filing. Detailed filing data is available for this year.$1.05$0.17$0.88$1.05$0.87$0.18
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.71$0.01$0.71$1.14$0.64$0.50
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.63$0.14$0.49$0.38$0.39$0.01
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.65$0.15$0.49$0.50$0.44$0.06
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.96$0.53$0.43$0.59$0.17$0.41