Civic Intelligence

Primary Information Inc.

990 • Fiscal year 2019 • EIN 68-0655296

Jul 01, 2018 to Jun 30, 2019 • Filed on May 12, 2020

Organization Profilewww.primaryinformation.org
155 Freeman St Ground FLBrooklyn, NY 11222

(347) 801-2619

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

60th percentile

0.10x

Higher debt load relative to assets than 60% of similar nonprofits.

2019 filings • NTEE A • $500k-$1M nonprofits • Source year 2019

Liabilities / Revenue

57th percentile

0.06x

Higher debt load relative to revenue than 57% of similar nonprofits.

2019 filings • NTEE A • $500k-$1M nonprofits • Source year 2019

Net Margin

85th percentile

34%

Higher net margin than 85% of similar nonprofits.

2019 filings • NTEE A • $500k-$1M nonprofits • Source year 2019

Top Officer Pay

73rd percentile

$60,110

Higher top officer pay than 73% of similar nonprofits.

Top officer pay equals 17.0% of source-year revenue.

2019 filings • NTEE A • $500k-$1M nonprofits • Source year 2019

Asset Growth

91st percentile

78%

Faster asset growth than 91% of similar nonprofits.

2019 filings • NTEE A • $500k-$1M nonprofits • Annualized from 2018 to 2019

Revenue Growth

94th percentile

134%

Faster revenue growth than 94% of similar nonprofits.

2019 filings • NTEE A • $500k-$1M nonprofits • Annualized from 2018 to 2019

Balance Sheet
Liabilities / Assets60th percentile

Assets

Up

$222,311

Up $97,302 (+78%) from 2018

Net Assets

Up

$200,767

Up $119,799 (+148%) from 2018

Liabilities

Down

$21,544

Down $22,497 (-51%) from 2018

Revenue And Expenses
Liabilities / Revenue57th percentileNet Margin85th percentile

Revenue

Up

$352,598

Up $202,187 (+134%) from 2018

Expenses

Up

$232,799

Up $19,958 (+9.4%) from 2018

Net Income

Up

$119,799

Up $182,229 (+292%) from 2018

Historical Trend

Balance Sheet Trend

Asset Growth91st percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$800K$600K$400K$200K$0Assets 2010: $95,961Liabilities 2010: $52,703Net Assets 2010: $43,2582010Assets 2011: $64,640Liabilities 2011: $15,364Net Assets 2011: $49,2762011Assets 2012: $62,807Liabilities 2012: $14,162Net Assets 2012: $48,6452012Assets 2013: $71,433Liabilities 2013: $737Net Assets 2013: $70,6962013Assets 2014: $105,471Liabilities 2014: $16,995Net Assets 2014: $88,4762014Assets 2015: $110,783Liabilities 2015: $23,007Net Assets 2015: $87,7762015Assets 2016: $244,243Liabilities 2016: $40,717Net Assets 2016: $203,5262016Assets 2017: $177,986Liabilities 2017: $35,238Net Assets 2017: $142,7482017Assets 2018: $125,009Liabilities 2018: $44,041Net Assets 2018: $80,9682018Assets 2019: $222,311Liabilities 2019: $21,544Net Assets 2019: $200,7672019Assets 2020: $380,411Liabilities 2020: $57,241Net Assets 2020: $323,1702020Assets 2021: $416,936Liabilities 2021: $113,216Net Assets 2021: $303,7202021Assets 2022: $477,221Liabilities 2022: $256,708Net Assets 2022: $220,5132022Assets 2023: $608,301Liabilities 2023: $352,329Net Assets 2023: $255,9722023Assets 2024: $460,359Liabilities 2024: $247,897Net Assets 2024: $212,4622024

Highlighted filing

2019

Assets$222,311
Liabilities$21,544
Net Assets$200,767
Open 2019 Filing

Operations Trend

Revenue Growth94th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$600K$400K$200K$0-$200KRevenue 2010: $58,591Expenses 2010: $17,498Net Income 2010: $41,0932010Revenue 2011: $50,175Expenses 2011: $44,193Net Income 2011: $5,9822011Revenue 2012: $38,443Expenses 2012: $39,074Net Income 2012: -$6312012Revenue 2013: $114,034Expenses 2013: $63,952Net Income 2013: $50,0822013Revenue 2014: $104,520Expenses 2014: $86,740Net Income 2014: $17,7802014Revenue 2015: $106,453Expenses 2015: $106,353Net Income 2015: $1002015Revenue 2016: $236,381Expenses 2016: $120,631Net Income 2016: $115,7502016Revenue 2017: $123,419Expenses 2017: $188,067Net Income 2017: -$64,6482017Revenue 2018: $150,411Expenses 2018: $212,841Net Income 2018: -$62,4302018Revenue 2019: $352,598Expenses 2019: $232,799Net Income 2019: $119,7992019Revenue 2020: $383,639Expenses 2020: $261,236Net Income 2020: $122,4032020Revenue 2021: $324,483Expenses 2021: $343,933Net Income 2021: -$19,4502021Revenue 2022: $409,018Expenses 2022: $492,225Net Income 2022: -$83,2072022Revenue 2023: $529,552Expenses 2023: $494,093Net Income 2023: $35,4592023Revenue 2024: $439,309Expenses 2024: $482,819Net Income 2024: -$43,5102024

Highlighted filing

2019

Revenue$352,598
Expenses$232,799
Net Income$119,799
Open 2019 Filing
Jump To
Filing Snapshot
Filing Period
Jul 1, 2018 to Jun 30, 2019
Signed
May 12, 2020
Return Version
2018v3.1
Gross Receipts
$508,492
Mission and Program Overview

Mission

SEE ATTACHMENT.

Primary Information was founded in 2006 to publish affordable artists' books and artists' writings. The Organization's mission is two-fold: (1)to publish out of print books that remain vital to ongoing conversations around artistic practice and (2)to publish contemporary books by emerging, mid-career, and established artists.Primary Information believes that books can function as exhibition spaces, making the work of artists distributable to a global audience. As a central tenant of its mission, the Organization prices all books at cost so that they are accessible to the largest possible audience.

Balance Sheet Detail
LineBeginningEndChange
Assets
Inventories for Sale or Use$64,465$126,771▲ $62,306
Accounts Receivable$29,846$60,517▲ $30,671
Cash and Non-Interest-Bearing Accounts$16,737$21,445▲ $4,708
Prepaid Expenses and Deferred Charges-$9,520-
Pledges and Grants Receivable$12,130$3,443▼ $8,687
Land, Buildings, and Equipment, Net$1,825$509▼ $1,316
Savings and Temporary Cash Investments-$106-
Other Notes and Loans Receivable, Net-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Intangible Assets-$0-
Total Assets$125,009$222,311▲ $97,302
Other Assets Total$6$0▼ $6
Liabilities
Unsecured Notes Loans Payable-$10,000-
Accounts Payable and Accrued Expenses$2,894$7,668▲ $4,774
Other Liabilities$41,147$3,501▼ $37,646
Deferred Revenue-$375-
Total Liabilities$44,041$21,544▼ $22,497
Net Assets / Fund Balance
Unrestricted Net Assets$80,968$200,767▲ $119,799
Total Net Assets Fund Balance$80,968$200,767▲ $119,799
Total Liabilities and Net Assets / Fund Balance$125,009$222,311▲ $97,302

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$509$4,692$5,201
Compensation and Service Providers
Top Officer Pay73rd percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Matthew WalkerExecutive DirectorFT$54,460$5,650$60,110
James HoffDirectorFT$37,500$6,639$44,139
Miriam KatzeffDirectorFT$37,500$5,100$42,600

Board Members and Trustees

NameTitle
Ryan HaleyPresident
Barry RosenVice President
Alexander LauDirector
Amie ScallyDirector
David PlatzkerDirector
Hannah HigginsDirector
John MillerDirector
Lori SalmonDirector
Max SchumannDirector
Raphael GygaxDirector
David SeniorTreasurer
Lia GangitanoTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$295,719
Program Service Revenue
$0
Investment Income
$10
Other Revenue
$56,869
All Other Contributions
$110,735
Change in Net Assets
$119,799

Noncash Contribution Practices

Property subject to holding requirements
No
Reviewed unusual noncash gifts
No
Third parties used for noncash contributions
No

Noncash Contributions

Contribution TypeContribution CountReported AmountValuation Method
Works of Art3$56,000Fair Market Value (FMV)
Total Noncash Contributions3$56,000-
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$137,362
Other Expenses$95,437
Total Fundraising Expense$16,817
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Current Officers, Directors, Trustees, and Key Employees$89,204$31,859$6,371$127,434
Fees for Services Other$16,633$546$109$17,288
Occupancy$10,725$3,831$766$15,322
Payroll Taxes$6,449$2,303$461$9,213
Fees for Services Accounting$4,515$1,612$323$6,450
All Other Expenses$3,638$232$47$3,917
Travel$3,255--$3,255
Office Expenses$1,989$711$142$2,842
Other Expenses$2,827$2,305$7,951$2,827
Information Technology$941$336$67$1,344
Depreciation Depletion$925$331$66$1,322
Advertising$1,265--$1,265
Other Employee Benefits$500$179$36$715
Interest$243$87$17$347
Royalties$233--$233
Total Functional Expenses$171,650$44,332$16,817$232,799
Fundraising, Events, and Gaming
Fundraising activities
Yes
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Fundraising Direct Expenses$10,793
Fundraising Gross Income$10,793
Professional Fundraising Fees$0

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Benefit$127,452$10,793$9,856$937
Total Events$127,452$10,793$10,793-
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Payroll liabilities$2,295
Sales tax payable$1,206
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
Yes
Annual disclosure for covered persons
Yes
Audit committee
No
Backup withholding compliance
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Line 11B: Form 990 Review Process

“Draft copy of Form 990 is presented to Board of Directors for review and final approval.”

Form 990, Part VI, Line 12C: Explanation of Monitoring and Enforcement of Conflicts

“Conflict of interest policy is in place and monitored on a regular basis.”

Form 990, Part VI, Line 18: Explanation of Other Means Forms Available For Public Inspection

“Form 990 is available upon request.”

Form 990, Part VI, Line 19: Other Organization Documents Publicly Available

“No documents available to the public.”

Filing and Contact Details

Filer

Filer Name
Primary Information Inc
EIN
68-0655296
Phone
3478012619
Address
155 FREEMAN ST GROUND FL, BROOKLYN, NY 11222

Signing Officer

Name
Matthew Walker
Title
Executive Director
Signed
2020-05-12
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Ryan Haley
Formed
2007
Legal Domicile
Ny
Voting Board Members
14
Independent Board Members
12
Employees
3
Volunteers
2

Preparer

Firm
Mary G Sormeley CPA
Address
560 Day Ave, Ridgefield, NJ 07657
Preparer
Mary G Sormeley
Phone
2018328922
Supplemental Narrative

Financial Statement Notes

Part X : FIN48 Footnote

“The organization is a not-for-profit organization exempt from federal income taxes under section 501(c)(3) of the internal revenue code and has been designated as a corporation which is not a private foundation. Management has evaluated all income tax positions and concluded that no disclosures relating to uncertain tax positions are required in the financial statements.”

Raw XML AppendixShowing 400 of 603 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/MissionDesc0Primary Information was founded in 2006 to publish affordable artists' books and artists' writings. The Organization's mission is two-fold: (1)to publish out of print books that remain vital to ongoing conversations around artistic practice and (2)to publish contemporary books by emerging, mid-career, and established artists.Primary Information believes that books can function as exhibition spaces, making the work of artists distributable to a global audience. As a central tenant of its mission, the Organization prices all books at cost so that they are accessible to the largest possible audience.
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Document Assets

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Filings

Displayed year

2019 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$222,311
Liabilities
$21,544
Net assets
$200,767
Revenue
$352,598
Expenses
$232,799
Net income
$119,799
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$4.60$2.48$2.12$4.39$4.83$0.44
2023Detailed filing. Detailed filing data is available for this year.$6.08$3.52$2.56$5.30$4.94$0.35
2022Detailed filing. Detailed filing data is available for this year.$4.77$2.57$2.21$4.09$4.92$0.83
2021Detailed filing. Detailed filing data is available for this year.$4.17$1.13$3.04$3.24$3.44$0.19
2020Detailed filing. Detailed filing data is available for this year.$3.80$0.57$3.23$3.84$2.61$1.22
2019Detailed filing. Detailed filing data is available for this year.$2.22$0.22$2.01$3.53$2.33$1.20
2018Detailed filing. Detailed filing data is available for this year.$1.25$0.44$0.81$1.50$2.13$0.62
2017Detailed filing. Detailed filing data is available for this year.$1.78$0.35$1.43$1.23$1.88$0.65
2016Detailed filing. Detailed filing data is available for this year.$2.44$0.41$2.04$2.36$1.21$1.16
2015Detailed filing. Detailed filing data is available for this year.$1.11$0.23$0.88$1.06$1.06$0.00
2014Detailed filing. Detailed filing data is available for this year.$1.05$0.17$0.88$1.05$0.87$0.18
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.71$0.01$0.71$1.14$0.64$0.50
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.63$0.14$0.49$0.38$0.39$0.01
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.65$0.15$0.49$0.50$0.44$0.06
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.96$0.53$0.43$0.59$0.17$0.41