Civic Intelligence

Primary Information Inc.

990 • Fiscal year 2020 • EIN 68-0655296

Jul 01, 2019 to Jun 30, 2020 • Filed on May 11, 2021

Organization Profilewww.primaryinformation.org
155 Freeman St Ground FLBrooklyn, NY 11222

(347) 801-2619

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

72nd percentile

0.15x

Higher debt load relative to assets than 72% of similar nonprofits.

2020 filings • NTEE A • <$500k nonprofits • Source year 2020

Liabilities / Revenue

75th percentile

0.15x

Higher debt load relative to revenue than 75% of similar nonprofits.

2020 filings • NTEE A • <$500k nonprofits • Source year 2020

Net Margin

77th percentile

32%

Higher net margin than 77% of similar nonprofits.

2020 filings • NTEE A • <$500k nonprofits • Source year 2020

Top Officer Pay

97th percentile

$63,997

Higher top officer pay than 97% of similar nonprofits.

Top officer pay equals 16.7% of source-year revenue.

2020 filings • NTEE A • <$500k nonprofits • Source year 2020

Asset Growth

81st percentile

71%

Faster asset growth than 81% of similar nonprofits.

2020 filings • NTEE A • <$500k nonprofits • Annualized from 2019 to 2020

Revenue Growth

77th percentile

8.8%

Faster revenue growth than 77% of similar nonprofits.

2020 filings • NTEE A • <$500k nonprofits • Annualized from 2019 to 2020

Balance Sheet
Liabilities / Assets72nd percentile

Assets

Up

$380,411

Up $158,100 (+71%) from 2019

Net Assets

Up

$323,170

Up $122,403 (+61%) from 2019

Liabilities

Up

$57,241

Up $35,697 (+166%) from 2019

Revenue And Expenses
Liabilities / Revenue75th percentileNet Margin77th percentile

Revenue

Up

$383,639

Up $31,041 (+8.8%) from 2019

Expenses

Up

$261,236

Up $28,437 (+12%) from 2019

Net Income

Up

$122,403

Up $2,604 (+2.2%) from 2019

Historical Trend

Balance Sheet Trend

Asset Growth81st percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$800K$600K$400K$200K$0Assets 2010: $95,961Liabilities 2010: $52,703Net Assets 2010: $43,2582010Assets 2011: $64,640Liabilities 2011: $15,364Net Assets 2011: $49,2762011Assets 2012: $62,807Liabilities 2012: $14,162Net Assets 2012: $48,6452012Assets 2013: $71,433Liabilities 2013: $737Net Assets 2013: $70,6962013Assets 2014: $105,471Liabilities 2014: $16,995Net Assets 2014: $88,4762014Assets 2015: $110,783Liabilities 2015: $23,007Net Assets 2015: $87,7762015Assets 2016: $244,243Liabilities 2016: $40,717Net Assets 2016: $203,5262016Assets 2017: $177,986Liabilities 2017: $35,238Net Assets 2017: $142,7482017Assets 2018: $125,009Liabilities 2018: $44,041Net Assets 2018: $80,9682018Assets 2019: $222,311Liabilities 2019: $21,544Net Assets 2019: $200,7672019Assets 2020: $380,411Liabilities 2020: $57,241Net Assets 2020: $323,1702020Assets 2021: $416,936Liabilities 2021: $113,216Net Assets 2021: $303,7202021Assets 2022: $477,221Liabilities 2022: $256,708Net Assets 2022: $220,5132022Assets 2023: $608,301Liabilities 2023: $352,329Net Assets 2023: $255,9722023Assets 2024: $460,359Liabilities 2024: $247,897Net Assets 2024: $212,4622024

Highlighted filing

2020

Assets$380,411
Liabilities$57,241
Net Assets$323,170
Open 2020 Filing

Operations Trend

Revenue Growth77th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$600K$400K$200K$0-$200KRevenue 2010: $58,591Expenses 2010: $17,498Net Income 2010: $41,0932010Revenue 2011: $50,175Expenses 2011: $44,193Net Income 2011: $5,9822011Revenue 2012: $38,443Expenses 2012: $39,074Net Income 2012: -$6312012Revenue 2013: $114,034Expenses 2013: $63,952Net Income 2013: $50,0822013Revenue 2014: $104,520Expenses 2014: $86,740Net Income 2014: $17,7802014Revenue 2015: $106,453Expenses 2015: $106,353Net Income 2015: $1002015Revenue 2016: $236,381Expenses 2016: $120,631Net Income 2016: $115,7502016Revenue 2017: $123,419Expenses 2017: $188,067Net Income 2017: -$64,6482017Revenue 2018: $150,411Expenses 2018: $212,841Net Income 2018: -$62,4302018Revenue 2019: $352,598Expenses 2019: $232,799Net Income 2019: $119,7992019Revenue 2020: $383,639Expenses 2020: $261,236Net Income 2020: $122,4032020Revenue 2021: $324,483Expenses 2021: $343,933Net Income 2021: -$19,4502021Revenue 2022: $409,018Expenses 2022: $492,225Net Income 2022: -$83,2072022Revenue 2023: $529,552Expenses 2023: $494,093Net Income 2023: $35,4592023Revenue 2024: $439,309Expenses 2024: $482,819Net Income 2024: -$43,5102024

Highlighted filing

2020

Revenue$383,639
Expenses$261,236
Net Income$122,403
Open 2020 Filing
Jump To
Filing Snapshot
Filing Period
Jul 1, 2019 to Jun 30, 2020
Signed
May 11, 2021
Return Version
2019v5.0
Gross Receipts
$493,640
Mission and Program Overview

Mission

SEE ATTACHMENT.

Primary Information was founded in 2006 to publish affordable artists' books and artists' writings. The Organization's mission is two-fold: (1)to publish out of print books that remain vital to ongoing conversations around artistic practice and (2)to publish contemporary books by emerging, mid-career, and established artists.Primary Information believes that books can function as exhibition spaces, making the work of artists distributable to a global audience. As a central tenant of its mission, the Organization prices all books at cost so that they are accessible to the largest possible audience.

Balance Sheet Detail
LineBeginningEndChange
Assets
Inventories for Sale or Use$126,771$167,159▲ $40,388
Cash and Non-Interest-Bearing Accounts$21,445$78,213▲ $56,768
Accounts Receivable$60,517$70,088▲ $9,571
Pledges and Grants Receivable$3,443$62,000▲ $58,557
Prepaid Expenses and Deferred Charges$9,520$2,525▼ $6,995
Land, Buildings, and Equipment, Net$509$317▼ $192
Savings and Temporary Cash Investments$106$108▲ $2
Other Notes and Loans Receivable, Net-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Intangible Assets-$0-
Total Assets$222,311$380,411▲ $158,100
Other Assets Total-$1-
Liabilities
Unsecured Notes Loans Payable$10,000$19,905▲ $9,905
Accounts Payable and Accrued Expenses$7,668$19,736▲ $12,068
Deferred Revenue$375$17,600▲ $17,225
Other Liabilities$3,501--
Total Liabilities$21,544$57,241▲ $35,697
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$200,767$232,670▲ $31,903
Net Assets With Donor Restrictions-$90,500-
Total Net Assets Fund Balance$200,767$323,170▲ $122,403
Total Liabilities and Net Assets / Fund Balance$222,311$380,411▲ $158,100

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$317$4,884$5,201
Compensation and Service Providers
Top Officer Pay97th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
Matthew WalkerExecutive DirectorFT$57,482$6,515$63,997
James HoffDirectorFT$45,208$7,268$52,476
Miriam KatzeffDirectorPT$9,375$850$10,225

Board Members and Trustees

NameTitle
Ryan HaleyPresident
Barry RosenVice President
Alexander LauDirector
David PlatzkerDirector
Hannah HigginsDirector
John MillerDirector
Lori SalmonDirector
Max SchumannDirector
Lia GangitanoSecretary
David SeniorTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$305,703
Program Service Revenue
$0
Investment Income
$2
Other Revenue
$77,934
All Other Contributions
$230,520
Change in Net Assets
$122,403
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Salaries, Compensation, and Employee Benefits$149,400
Other Expenses$111,836
Total Fundraising Expense$19,251
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Current Officers, Directors, Trustees, and Key Employees$97,166$34,702$6,940$138,808
Fees for Services Other$21,003--$21,003
Occupancy$10,410$3,718$744$14,872
Payroll Taxes$7,197$2,570$514$10,281
Other Expenses$3,498$1,249$250$4,997
Fees for Services Accounting$3,238$1,156$231$4,625
Travel$4,487--$4,487
All Other Expenses$3,813--$3,813
Information Technology$1,986$709$142$2,837
Advertising$2,653--$2,653
Office Expenses$1,216$434$87$1,737
Insurance$862--$862
Other Employee Benefits$217$78$16$311
Interest$174$62$13$249
Depreciation Depletion$134$48$10$192
Royalties$125--$125
Total Functional Expenses$196,862$45,123$19,251$261,236
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
Yes
Annual disclosure for covered persons
Yes
Audit committee
No
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Line 11B: Form 990 Review Process

“Draft copy of Form 990 is presented to Board of Directors for review and final approval.”

Form 990, Part VI, Line 12C: Explanation of Monitoring and Enforcement of Conflicts

“Conflict of interest policy is in place and monitored on a regular basis.”

Form 990, Part VI, Line 18: Explanation of Other Means Forms Available For Public Inspection

“Form 990 is available upon request.”

Form 990, Part VI, Line 19: Other Organization Documents Publicly Available

“No documents available to the public.”

Filing and Contact Details

Filer

Filer Name
Primary Information Inc
EIN
68-0655296
Phone
3478012619
Address
155 FREEMAN ST GROUND FL, BROOKLYN, NY 11222

Signing Officer

Name
Matthew Walker
Title
Executive Director
Signed
2021-05-11
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Ryan Haley
Formed
2007
Legal Domicile
Ny
Voting Board Members
12
Independent Board Members
10
Employees
3
Volunteers
2

Preparer

Firm
Mary G Sormeley CPA
Address
560 Day Ave, Ridgefield, NJ 07657
Preparer
Mary G Sormeley
Phone
2018328922
Supplemental Narrative

Financial Statement Notes

Part X : FIN48 Footnote

“The organization is a not-for-profit organization exempt from federal income taxes under section 501(c)(3) of the internal revenue code and has been designated as a corporation which is not a private foundation. Management has evaluated all income tax positions and concluded that no disclosures relating to uncertain tax positions are required in the financial statements.”

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/Form990PartVIISectionAGrp/PersonNm3RYAN HALEY
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IRS990/Form990PartVIISectionAGrp/TitleTxt0Executive Director
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IRS990/Form990PartVIISectionAGrp/TitleTxt2Director
IRS990/Form990PartVIISectionAGrp/TitleTxt3President
IRS990/Form990PartVIISectionAGrp/TitleTxt4Vice President
IRS990/Form990PartVIISectionAGrp/TitleTxt5Treasurer
IRS990/Form990PartVIISectionAGrp/TitleTxt6Secretary
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IRS990/Form990PartVIISectionAGrp/TitleTxt9Director
IRS990/Form990PartVIISectionAGrp/TitleTxt10Director
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IRS990/MissionDesc0Primary Information was founded in 2006 to publish affordable artists' books and artists' writings. The Organization's mission is two-fold: (1)to publish out of print books that remain vital to ongoing conversations around artistic practice and (2)to publish contemporary books by emerging, mid-career, and established artists.Primary Information believes that books can function as exhibition spaces, making the work of artists distributable to a global audience. As a central tenant of its mission, the Organization prices all books at cost so that they are accessible to the largest possible audience.
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IRS990/PrincipalOfficerNm0RYAN HALEY
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IRS990ScheduleA/Form990ScheduleAPartVIGrp/ExplanationTxt0THE ORGANIZATION IS A NOT FOR PROFIT ORGANIZATION EXEMPT FROM FEDERAL INCOME TAXES UNDER SECTION 501(C)(3) OF THE INTERNAL REVENUE CODE AND HAS BEEN DESIGNATED AS A CORPORATION WHICH IS NOT A PRIVATE FOUNDATION. MANAGEMENT HAS EVALUATED ALL INCOME TAX POSITIONS AND CONCLUDED THAT NO DISCLOSURES RELATING TO UNCERTAIN TAX POSITIONS ARE REQUIRED IN THE FINANCIAL STATEMENTS.
IRS990ScheduleA/Form990ScheduleAPartVIGrp/FormAndLineReferenceDesc0Part I: Additional Information
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Filings

Displayed year

2020 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$380,411
Liabilities
$57,241
Net assets
$323,170
Revenue
$383,639
Expenses
$261,236
Net income
$122,403
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$4.60$2.48$2.12$4.39$4.83$0.44
2023Detailed filing. Detailed filing data is available for this year.$6.08$3.52$2.56$5.30$4.94$0.35
2022Detailed filing. Detailed filing data is available for this year.$4.77$2.57$2.21$4.09$4.92$0.83
2021Detailed filing. Detailed filing data is available for this year.$4.17$1.13$3.04$3.24$3.44$0.19
2020Detailed filing. Detailed filing data is available for this year.$3.80$0.57$3.23$3.84$2.61$1.22
2019Detailed filing. Detailed filing data is available for this year.$2.22$0.22$2.01$3.53$2.33$1.20
2018Detailed filing. Detailed filing data is available for this year.$1.25$0.44$0.81$1.50$2.13$0.62
2017Detailed filing. Detailed filing data is available for this year.$1.78$0.35$1.43$1.23$1.88$0.65
2016Detailed filing. Detailed filing data is available for this year.$2.44$0.41$2.04$2.36$1.21$1.16
2015Detailed filing. Detailed filing data is available for this year.$1.11$0.23$0.88$1.06$1.06$0.00
2014Detailed filing. Detailed filing data is available for this year.$1.05$0.17$0.88$1.05$0.87$0.18
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.71$0.01$0.71$1.14$0.64$0.50
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.63$0.14$0.49$0.38$0.39$0.01
2011Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.65$0.15$0.49$0.50$0.44$0.06
2010Facts available. Structured filing facts are available, but richer extracted sections are limited.$0.96$0.53$0.43$0.59$0.17$0.41