Civic Intelligence

Sonoma County Lodging Association

990EZ • Fiscal year 2017 • EIN 68-0439398

Jan 01, 2017 to Dec 31, 2017 • Filed on May 14, 2018

Organization Profilewww.sonomacountylodging.com
PO Box 6181Santa Rosa, CA 95406-6181

(707) 837-1928

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

Score unavailable

No value available

Liabilities-to-assets requires both liabilities and assets on this filing.

Source year 2017

Liabilities / Revenue

Score unavailable

No value available

Liabilities-to-revenue requires both liabilities and revenue on this filing.

Source year 2017

Net Margin

6th percentile

-42%

Higher net margin than 6% of similar nonprofits.

2017 filings • 501(c)6 • <$500k nonprofits • Source year 2017

Top Officer Pay

77th percentile

$24,439

Higher top officer pay than 77% of similar nonprofits.

Top officer pay equals 54.8% of source-year revenue.

2017 filings • 501(c)6 • <$500k nonprofits • Source year 2017

Asset Growth

11th percentile

-29%

Faster asset growth than 11% of similar nonprofits.

2017 filings • 501(c)6 • <$500k nonprofits • Annualized from 2016 to 2017

Revenue Growth

10th percentile

-31%

Faster revenue growth than 10% of similar nonprofits.

2017 filings • 501(c)6 • <$500k nonprofits • Annualized from 2016 to 2017

Balance Sheet
Liabilities / AssetsScore unavailable

Assets

Down

$45,313

Down $18,757 (-29%) from 2016

Net Assets

Down

$45,313

Down $18,757 (-29%) from 2016

Liabilities

-

No earlier filing loaded for comparison.

Revenue And Expenses
Liabilities / RevenueScore unavailableNet Margin6th percentile

Revenue

Down

$44,603

Down $20,445 (-31%) from 2016

Expenses

Up

$63,358

Up $16,282 (+35%) from 2016

Net Income

Down

-$18,755

Down $36,727 (-204%) from 2016

Historical Trend

Balance Sheet Trend

Asset Growth11th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$80K$60K$40K$20K$0Assets 2011: $9,539Liabilities 2011: $02011Assets 2012: $9,290Net Assets 2012: $9,2902012Assets 2013: $12,772Net Assets 2013: $12,7722013Assets 2014: $13,002Net Assets 2014: $13,0022014Assets 2015: $46,098Net Assets 2015: $46,0982015Assets 2016: $64,070Net Assets 2016: $64,0702016Assets 2017: $45,313Net Assets 2017: $45,3132017Assets 2018: $70,158Net Assets 2018: $70,1582018Assets 2019: $0Net Assets 2019: $02019

Highlighted filing

2017

Assets$45,313
Liabilities-
Net Assets$45,313
Open 2017 Filing

Operations Trend

Revenue Growth10th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$100K$50K$0-$50K-$100KRevenue 2011: $19,556Expenses 2011: $18,537Net Income 2011: $1,0192011Revenue 2012: $18,248Expenses 2012: $18,497Net Income 2012: -$2492012Revenue 2013: $20,967Expenses 2013: $17,485Net Income 2013: $3,4822013Revenue 2014: $19,959Expenses 2014: $19,519Net Income 2014: $4402014Revenue 2015: $78,661Expenses 2015: $45,565Net Income 2015: $33,0962015Revenue 2016: $65,048Expenses 2016: $47,076Net Income 2016: $17,9722016Revenue 2017: $44,603Expenses 2017: $63,358Net Income 2017: -$18,7552017Revenue 2018: $89,418Expenses 2018: $64,573Net Income 2018: $24,8452018Revenue 2019: $0Expenses 2019: $70,158Net Income 2019: -$70,1582019

Highlighted filing

2017

Revenue$44,603
Expenses$63,358
Net Income-$18,755
Open 2017 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2017 to Dec 31, 2017
Signed
May 14, 2018
Return Version
2017v2.2
Gross Receipts
$58,795
Mission and Program Overview

Mission

Sonoma County Hotel and Lodging Promotion

Program Services

DescriptionGrantsExpenses
The Association was established by hotel and lodging owners to facilitate promotion of hotel and lodging establishments and high school culinary arts programs in Sonoma County--
Compensation and Service Providers
Top Officer Pay77th percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
SARA CUMMINGSExecutive DirectorPT$24,439-$24,439
JUDY GROVERMAN WALKERConsultant-$20,156-$20,156
STEVE JUNGPresident-$0--
BRIAN MONTANEZVice President-$0--
BEN OSGOODTreasurer-$0--
APHRODITE CASERTASecretary-$0--
LIZA GRAVESDirector-$0--
LUCY LEWANDDirector-$0--
SCOTT SATTERFIELDDirector-$0--
LARRY WILLISDirector-$0--
KIRKMAN LOKDirector-$0--
Fundraising, Events, and Gaming

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Annual Meeting----
Filing and Contact Details

Filer

Filer Name
Sonoma County Lodging Association
EIN
68-0439398
Phone
7078371928
Address
PO Box 6181, Santa Rosa, CA 95406-6181

Signing Officer

Name
Ben Osgood
Title
Treasurer
Phone
7078371928
Signed
2018-05-14
Discuss with paid preparer
Yes

Preparer

Firm
Sean E Snodgrass CPA
Address
1007-B W COLLEGE AVE 242, SANTA ROSA, CA 95401-5059
Preparer
Sean E Snodgrass
Phone
7075286032
Supplemental Narrative

Additional Explanations

Form 990EZ, Part I, Line 10

“Promote school culinary arts programs; donation; sonoma valley high school: 2000 broadway, sonoma, c”

Form 990EZ, Part I, Line 10

“Promote school culinary arts programs; donation; maria carillo high school: 6975 montecito avenue, s”

Form 990EZ, Part I, Line 10

“Promote school culinary arts programs; donation; healdsburg high school: 1024 prince avenue, healdsb”

Form 990EZ, Part I, Line 10

“Promote school culinary arts programs; donation; el molina high school: 7050 covey road, forestville”

Form 990EZ, Part I, Line 10

“Promote school culinary arts programs; donation; casa grande high school: 333 casa grande road, peta”

Form 990EZ, Part I, Line 10

“Promote school culinary arts programs; donation; windsor high school: 8695 windsor road, windsor, ca”

Form 990EZ, Part I, Line 10

“Promote school culinary arts programs; donation; piner high school: 1700 fulton road, santa rosa, ca”

Form 990EZ, Part I, Line 16

“State Taxes 10.”

Form 990EZ, Part I, Line 16

“Community Events 650.”

Form 990EZ, Part I, Line 16

“Supplies 468.”

Form 990EZ, Part II, Line 24

“Dell Computer & Keyboard 745. 745.”

Raw XML Appendix162 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
IRS990EZ/ActivitiesNotPreviouslyRptInd0false
IRS990EZ/BooksInCareOfDetail/PersonNm0STEVE JUNG
IRS990EZ/BooksInCareOfDetail/PhoneNum07075845466
IRS990EZ/BooksInCareOfDetail/USAddress/AddressLine1Txt01 Doubletree Drive
IRS990EZ/BooksInCareOfDetail/USAddress/CityNm0Rohnert Park
IRS990EZ/BooksInCareOfDetail/USAddress/StateAbbreviationCd0CA
IRS990EZ/BooksInCareOfDetail/USAddress/ZIPCd094928
IRS990EZ/CashSavingsAndInvestmentsGrp/BOYAmt063323
IRS990EZ/CashSavingsAndInvestmentsGrp/EOYAmt044568
IRS990EZ/ChgMadeToOrgnzngDocNotRptInd0false
IRS990EZ/ContributionsGiftsGrantsEtcAmt00
IRS990EZ/CostOfGoodsSoldAmt00
IRS990EZ/CostOrOtherBasisExpenseSaleAmt00
IRS990EZ/DonorAdvisedFndsInd0false
IRS990EZ/ExcessOrDeficitForYearAmt0-18755
IRS990EZ/FeesAndOtherPymtToIndCntrctAmt046310
IRS990EZ/ForeignFinancialAccountInd0false
IRS990EZ/ForeignOfficeInd0false
IRS990EZ/Form1120PolFiledInd0false
IRS990EZ/Form990TotalAssetsGrp/BOYAmt064068
IRS990EZ/Form990TotalAssetsGrp/EOYAmt045313
IRS990EZ/FundraisingGrossIncomeAmt051877
IRS990EZ/GainOrLossFromSaleOfAssetsAmt00
IRS990EZ/GamingGrossIncomeAmt00
IRS990EZ/GrantsAndSimilarAmountsPaidAmt012935
IRS990EZ/GrossProfitLossSlsOfInvntryAmt00
IRS990EZ/GrossReceiptsAmt058795
IRS990EZ/InfoInScheduleOPartIIInd0X
IRS990EZ/InfoInScheduleOPartIInd0X
IRS990EZ/InvestmentIncomeAmt00
IRS990EZ/MadeLoansToFromOfficersInd0false
IRS990EZ/MembershipDuesAmt06918
IRS990EZ/MethodOfAccountingCashInd0X
IRS990EZ/NetAssetsOrFundBalancesBOYAmt064068
IRS990EZ/NetAssetsOrFundBalancesEOYAmt045313
IRS990EZ/NetAssetsOrFundBalancesGrp/BOYAmt064068
IRS990EZ/NetAssetsOrFundBalancesGrp/EOYAmt045313
IRS990EZ/OccupancyRentUtltsAndMaintAmt02106
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt01.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt11.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt21.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt38.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt41.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt51.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt61.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt71.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt81.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt94.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt101.00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt00
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt10
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt20
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt324439
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt40
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt50
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt60
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt70
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt80
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt920156
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt100
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm0STEVE JUNG
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm1BRIAN MONTANEZ
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm2BEN OSGOOD
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm3SARA CUMMINGS
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm4APHRODITE CASERTA
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm5LIZA GRAVES
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm6LUCY LEWAND
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm7SCOTT SATTERFIELD
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm8LARRY WILLIS
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm9JUDY GROVERMAN WALKER
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm10KIRKMAN LOK
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt0President
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt1Vice President
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt2Treasurer
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt3Executive Director
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt4Secretary
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt5Director
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt6Director
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt7Director
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt8Director
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt9Consultant
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt10Director
IRS990EZ/OperateHospitalInd0false
IRS990EZ/Organization501cInd0X
IRS990EZ/OrganizationDissolvedEtcInd0false
IRS990EZ/OrganizationHadUBIInd0false
IRS990EZ/OtherAssetsTotalDetail/BOYAmt0745
IRS990EZ/OtherAssetsTotalDetail/EOYAmt0745
IRS990EZ/OtherExpensesTotalAmt01128
IRS990EZ/PrimaryExemptPurposeTxt0Sonoma County Hotel and Lodging Promotion
IRS990EZ/PrintingPublicationsPostageAmt0879
IRS990EZ/ProgramServiceRevenueAmt00
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt0The Association was established by hotel and lodging owners to facilitate promotion of hotel and lodging establishments and high school culinary arts programs in Sonoma County
IRS990EZ/ProhibitedTaxShelterTransInd0false
IRS990EZ/RelatedOrganizationCtrlEntInd0false
IRS990EZ/ScheduleBNotRequiredInd0X
IRS990EZ/SpecialEventsDirectExpensesAmt014192
IRS990EZ/SpecialEventsNetIncomeLossAmt037685
IRS990EZ/SubjectToProxyTaxInd0false
IRS990EZ/TanningServicesProvidedInd0false
IRS990EZ/TotalExpensesAmt063358
IRS990EZ/TotalRevenueAmt044603
IRS990EZ/TransactionWithControlEntInd0false
IRS990EZ/TypeOfOrganizationCorpInd0X
IRS990EZ/WebsiteAddressTxt0www.sonomacountylodging.com
IRS990ScheduleG/FundraisingEventInformationGrp/Event1Nm0Annual Meeting
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0PROMOTE SCHOOL CULINARY ARTS PROGRAMS; DONATION; SONOMA VALLEY HIGH SCHOOL: 2000 BROADWAY, SONOMA, C
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1PROMOTE SCHOOL CULINARY ARTS PROGRAMS; DONATION; MARIA CARILLO HIGH SCHOOL: 6975 MONTECITO AVENUE, S
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2PROMOTE SCHOOL CULINARY ARTS PROGRAMS; DONATION; HEALDSBURG HIGH SCHOOL: 1024 PRINCE AVENUE, HEALDSB
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3PROMOTE SCHOOL CULINARY ARTS PROGRAMS; DONATION; EL MOLINA HIGH SCHOOL: 7050 COVEY ROAD, FORESTVILLE
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4PROMOTE SCHOOL CULINARY ARTS PROGRAMS; DONATION; CASA GRANDE HIGH SCHOOL: 333 CASA GRANDE ROAD, PETA
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt5PROMOTE SCHOOL CULINARY ARTS PROGRAMS; DONATION; WINDSOR HIGH SCHOOL: 8695 WINDSOR ROAD, WINDSOR, CA
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt6PROMOTE SCHOOL CULINARY ARTS PROGRAMS; DONATION; PINER HIGH SCHOOL: 1700 FULTON ROAD, SANTA ROSA, CA
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt7State Taxes 10.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt8Community Events 650.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt9Supplies 468.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt10Dell Computer & Keyboard 745. 745.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990EZ, Part I, Line 10
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990EZ, Part I, Line 10
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990EZ, Part I, Line 10
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Form 990EZ, Part I, Line 10
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Form 990EZ, Part I, Line 10
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc5Form 990EZ, Part I, Line 10
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc6Form 990EZ, Part I, Line 10
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc7Form 990EZ, Part I, Line 16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc8Form 990EZ, Part I, Line 16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc9Form 990EZ, Part I, Line 16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc10Form 990EZ, Part II, Line 24
ReturnHeader/BuildTS02018-06-14 16:35:46Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0BEN OSGOOD
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0TREASURER
ReturnHeader/BusinessOfficerGrp/PhoneNum07078371928
ReturnHeader/BusinessOfficerGrp/SignatureDt02018-05-14
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0Sonoma County Lodging Association
ReturnHeader/Filer/BusinessNameControlTxt0SONO
ReturnHeader/Filer/EIN0680439398
ReturnHeader/Filer/PhoneNum07078371928
ReturnHeader/Filer/USAddress/AddressLine1Txt0PO Box 6181
ReturnHeader/Filer/USAddress/CityNm0Santa Rosa
ReturnHeader/Filer/USAddress/StateAbbreviationCd0CA
ReturnHeader/Filer/USAddress/ZIPCd0954066181
ReturnHeader/FilingSecurityInformation/AtSubmissionCreationDeviceId098D687C2D1BA54A74EFF2A03628B63046834630E
ReturnHeader/FilingSecurityInformation/AtSubmissionFilingDeviceId07BAC883F897B9E083BF768EA3898E3998F89648B
ReturnHeader/FilingSecurityInformation/FilingLicenseTypeCd0P
ReturnHeader/FilingSecurityInformation/IPAddress/IPv4AddressTxt067.188.7.126
ReturnHeader/FilingSecurityInformation/IPDt02018-08-01
ReturnHeader/FilingSecurityInformation/IPTimezoneCd0PD
ReturnHeader/FilingSecurityInformation/IPTm010:07:32
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0SEAN E SNODGRASS CPA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt01007-B W COLLEGE AVE 242
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0SANTA ROSA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0CA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd0954015059
ReturnHeader/PreparerPersonGrp/PhoneNum07075286032
ReturnHeader/PreparerPersonGrp/PreparationDt02018-08-01
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0SEAN E SNODGRASS
ReturnHeader/ReturnTs02018-08-01T10:07:49-07:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/TaxPeriodBeginDt02017-01-01
ReturnHeader/TaxPeriodEndDt02017-12-31
ReturnHeader/TaxYr02017

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2017 • Form 990EZDetailed filing. Detailed filing data is available for this year.

Open filing
Assets
$45,313
Liabilities
-
Net assets
$45,313
Revenue
$44,603
Expenses
$63,358
Net income
-$18,755
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2019Detailed filing. Detailed filing data is available for this year.$0.00$0.00$0.00$70.2$70.2
2018Detailed filing. Detailed filing data is available for this year.$70.2$70.2$89.4$64.6$24.8
2017Detailed filing. Detailed filing data is available for this year.$45.3$45.3$44.6$63.4$18.8
2016Detailed filing. Detailed filing data is available for this year.$64.1$64.1$65.0$47.1$18.0
2015Detailed filing. Detailed filing data is available for this year.$46.1$46.1$78.7$45.6$33.1
2014Detailed filing. Detailed filing data is available for this year.$13.0$13.0$20.0$19.5$0.44
2013Detailed filing. Detailed filing data is available for this year.$12.8$12.8$21.0$17.5$3.48
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$9.29$9.29$18.2$18.5$0.25
2011Summary only. Only limited summary data is available for this year.$9.54$0.00$19.6$18.5$1.02