Civic Intelligence

Sonoma County Lodging Association

990EZ • Fiscal year 2015 • EIN 68-0439398

Jan 01, 2015 to Dec 31, 2015 • Filed on May 05, 2016

Organization Profilewww.sonomacountylodging.com
PO Box 6181Santa Rosa, CA 95406-6181

(707) 837-1928

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

Score unavailable

No value available

Liabilities-to-assets requires both liabilities and assets on this filing.

Source year 2015

Liabilities / Revenue

Score unavailable

No value available

Liabilities-to-revenue requires both liabilities and revenue on this filing.

Source year 2015

Net Margin

96th percentile

42%

Higher net margin than 96% of similar nonprofits.

2015 filings • 501(c)6 • <$500k nonprofits • Source year 2015

Top Officer Pay

73rd percentile

$14,500

Higher top officer pay than 73% of similar nonprofits.

Top officer pay equals 18.4% of source-year revenue.

2015 filings • 501(c)6 • <$500k nonprofits • Source year 2015

Asset Growth

98th percentile

255%

Faster asset growth than 98% of similar nonprofits.

2015 filings • 501(c)6 • <$500k nonprofits • Annualized from 2014 to 2015

Revenue Growth

99th percentile

294%

Faster revenue growth than 99% of similar nonprofits.

2015 filings • 501(c)6 • <$500k nonprofits • Annualized from 2014 to 2015

Balance Sheet
Liabilities / AssetsScore unavailable

Assets

Up

$46,098

Up $33,096 (+255%) from 2014

Net Assets

Up

$46,098

Up $33,096 (+255%) from 2014

Liabilities

-

No earlier filing loaded for comparison.

Revenue And Expenses
Liabilities / RevenueScore unavailableNet Margin96th percentile

Revenue

Up

$78,661

Up $58,702 (+294%) from 2014

Expenses

Up

$45,565

Up $26,046 (+133%) from 2014

Net Income

Up

$33,096

Up $32,656 (+7422%) from 2014

Historical Trend

Balance Sheet Trend

Asset Growth98th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$80K$60K$40K$20K$0Assets 2011: $9,539Liabilities 2011: $02011Assets 2012: $9,290Net Assets 2012: $9,2902012Assets 2013: $12,772Net Assets 2013: $12,7722013Assets 2014: $13,002Net Assets 2014: $13,0022014Assets 2015: $46,098Net Assets 2015: $46,0982015Assets 2016: $64,070Net Assets 2016: $64,0702016Assets 2017: $45,313Net Assets 2017: $45,3132017Assets 2018: $70,158Net Assets 2018: $70,1582018Assets 2019: $0Net Assets 2019: $02019

Highlighted filing

2015

Assets$46,098
Liabilities-
Net Assets$46,098
Open 2015 Filing

Operations Trend

Revenue Growth99th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$100K$50K$0-$50K-$100KRevenue 2011: $19,556Expenses 2011: $18,537Net Income 2011: $1,0192011Revenue 2012: $18,248Expenses 2012: $18,497Net Income 2012: -$2492012Revenue 2013: $20,967Expenses 2013: $17,485Net Income 2013: $3,4822013Revenue 2014: $19,959Expenses 2014: $19,519Net Income 2014: $4402014Revenue 2015: $78,661Expenses 2015: $45,565Net Income 2015: $33,0962015Revenue 2016: $65,048Expenses 2016: $47,076Net Income 2016: $17,9722016Revenue 2017: $44,603Expenses 2017: $63,358Net Income 2017: -$18,7552017Revenue 2018: $89,418Expenses 2018: $64,573Net Income 2018: $24,8452018Revenue 2019: $0Expenses 2019: $70,158Net Income 2019: -$70,1582019

Highlighted filing

2015

Revenue$78,661
Expenses$45,565
Net Income$33,096
Open 2015 Filing
Jump To
Filing Snapshot
Filing Period
Jan 1, 2015 to Dec 31, 2015
Signed
May 5, 2016
Return Version
2015v2.1
Gross Receipts
$89,962
Mission and Program Overview

Mission

Sonoma County Hotel and Lodging Promotion

Program Services

DescriptionGrantsExpenses
The Association was established by hotel and lodging owners to facilitate promotion of hotel and lodging establishments and high school culinary arts programs in Sonoma County$16,898-
Compensation and Service Providers
Top Officer Pay73rd percentile

Employees

NameTitleFull / Part TimeBaseOtherTotal
JUDY GROVERMAN WALKERConsultant-$14,500-$14,500
LOWELL JOHNSONPresident-$0--
SALLY SHAFFERVice President-$0--
LUCY LEWANDSecretary-$0--
STEVE JUNGTreasurer-$0--
FLORIANN BYNUMDirector-$0--
APHRODITE CASERTADirector-$0--
MAX CHILDSDirector-$0--
RACHEL LEGRANDDirector-$0--
TIM MCGREGORDirector-$0--
BRIAN MONTANEZDirector-$0--
MIKE SALINASDirector-$0--
LARRY WILLISDirector-$0--
Fundraising, Events, and Gaming

Fundraising Events

EventGross ReceiptsGross RevenueDirect ExpensesNet Income
Annual Meeting$53,567$53,567$3,144$50,423
Total Events$53,567$53,567$11,301$42,266
Filing and Contact Details

Filer

Filer Name
Sonoma County Lodging Association
EIN
68-0439398
Phone
7078371928
Address
PO Box 6181, Santa Rosa, CA 95406-6181

Signing Officer

Name
Steve Jung
Title
Treasurer
Phone
7078371928
Signed
2016-05-05

Preparer

Firm
Sean E Snodgrass CPA
Address
1007-B W COLLEGE AVE 242, SANTA ROSA, CA 95401-5059
Preparer
Sean E Snodgrass
Phone
7075286032
Supplemental Narrative

Additional Explanations

Form 990EZ, Part I, Line 8

“TAX REFUND 20.”

Form 990EZ, Part I, Line 10

“Promote school culinary arts program; donation; cloverdale high school: 509 north cloverdale blvd, cloverdale, ca, 95425; none, 1532. Promote school culinary arts program; donation; healdsburg high school: 1024 prince avenue, healdsburg, ca, 95448; none, 1500. Promote school culinary arts program; donation; maria carillo high school: 6975 montecito avenue, santa rosa, ca, 95409; none, 3200. Promote school culinary arts program; donation; piner high school: 1700 fulton road, santa rosa, ca, 95403”

Form 990EZ, Part I, Line 16

“Insurance 1464. Internet 120. Marketing 5. Supplies 39. Website 4175. Donation 2150.”

Form 990EZ, Part II, Line 24

“Dell computer & keyboard 0. 736.”

Raw XML Appendix167 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990EZ/BooksInCareOfDetail/USAddress/CityNm0Rohnert Park
IRS990EZ/BooksInCareOfDetail/USAddress/StateAbbreviationCd0CA
IRS990EZ/BooksInCareOfDetail/USAddress/ZIPCd094928
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IRS990EZ/OfficerDirectorTrusteeEmplGrp/AverageHrsPerWkDevotedToPosRt124.50
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt00
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IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt100
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt110
IRS990EZ/OfficerDirectorTrusteeEmplGrp/CompensationAmt1214500
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm0LOWELL JOHNSON
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm1SALLY SHAFFER
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm2LUCY LEWAND
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm3STEVE JUNG
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm4FLORIANN BYNUM
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm5APHRODITE CASERTA
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm6MAX CHILDS
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm7RACHEL LEGRAND
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm8TIM MCGREGOR
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm9BRIAN MONTANEZ
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm10MIKE SALINAS
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm11LARRY WILLIS
IRS990EZ/OfficerDirectorTrusteeEmplGrp/PersonNm12JUDY GROVERMAN WALKER
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt0President
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt1Vice President
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt2Secretary
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt3Treasurer
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt4Director
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt5Director
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt6Director
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt7Director
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt8Director
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt9Director
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt10Director
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt11Director
IRS990EZ/OfficerDirectorTrusteeEmplGrp/TitleTxt12Consultant
IRS990EZ/OperateHospitalInd0false
IRS990EZ/Organization501cInd0X
IRS990EZ/OrganizationDissolvedEtcInd0false
IRS990EZ/OrganizationHadUBIInd0false
IRS990EZ/OtherAssetsTotalDetail/EOYAmt0736
IRS990EZ/OtherExpensesTotalAmt07953
IRS990EZ/OtherRevenueTotalAmt020
IRS990EZ/PrimaryExemptPurposeTxt0Sonoma County Hotel and Lodging Promotion
IRS990EZ/PrintingPublicationsPostageAmt0240
IRS990EZ/ProgramServiceRevenueAmt00
IRS990EZ/ProgramSrvcAccomplishmentGrp/DescriptionProgramSrvcAccomTxt0The Association was established by hotel and lodging owners to facilitate promotion of hotel and lodging establishments and high school culinary arts programs in Sonoma County
IRS990EZ/ProgramSrvcAccomplishmentGrp/GrantsAndAllocationsAmt016898
IRS990EZ/ProhibitedTaxShelterTransInd0false
IRS990EZ/RelatedOrganizationCtrlEntInd0false
IRS990EZ/SpecialEventsDirectExpensesAmt011301
IRS990EZ/SpecialEventsNetIncomeLossAmt042266
IRS990EZ/SubjectToProxyTaxInd0false
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IRS990EZ/TotalExpensesAmt045565
IRS990EZ/TotalRevenueAmt078661
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IRS990EZ/WebsiteAddressTxt0www.sonomacountylodging.com
IRS990ScheduleB/ContributorInformationGrp/ContributorBusinessName/BusinessNameLine10RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorNum0RESTRICTED
IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/AddressLine10RESTRICTED
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IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/City0RESTRICTED
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IRS990ScheduleB/ContributorInformationGrp/ContributorUSAddress/ZIPCode0RESTRICTED
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IRS990ScheduleG/FundraisingEventInformationGrp/FoodAndBeverageTotalEventsAmt01152
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IRS990ScheduleG/FundraisingEventInformationGrp/GrossRevenueEvent1Amt053567
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IRS990ScheduleG/FundraisingEventInformationGrp/OthDirectExpnssTotalEventsAmt03144
IRS990ScheduleG/FundraisingEventInformationGrp/OtherDirectExpensesEvent1Amt03144
IRS990ScheduleG/FundraisingEventInformationGrp/RentFacilityCostsEvent1Amt07005
IRS990ScheduleG/FundraisingEventInformationGrp/RentFcltyCostsTotalEventsAmt07005
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0TAX REFUND 20.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1PROMOTE SCHOOL CULINARY ARTS PROGRAM; DONATION; CLOVERDALE HIGH SCHOOL: 509 NORTH CLOVERDALE BLVD, CLOVERDALE, CA, 95425; NONE, 1532. PROMOTE SCHOOL CULINARY ARTS PROGRAM; DONATION; HEALDSBURG HIGH SCHOOL: 1024 PRINCE AVENUE, HEALDSBURG, CA, 95448; NONE, 1500. PROMOTE SCHOOL CULINARY ARTS PROGRAM; DONATION; MARIA CARILLO HIGH SCHOOL: 6975 MONTECITO AVENUE, SANTA ROSA, CA, 95409; NONE, 3200. PROMOTE SCHOOL CULINARY ARTS PROGRAM; DONATION; PINER HIGH SCHOOL: 1700 FULTON ROAD, SANTA ROSA, CA, 95403
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2INSURANCE 1464. INTERNET 120. MARKETING 5. SUPPLIES 39. WEBSITE 4175. DONATION 2150.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3DELL COMPUTER & KEYBOARD 0. 736.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990EZ, Part I, Line 8
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990EZ, Part I, Line 10
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990EZ, Part I, Line 16
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Form 990EZ, Part II, Line 24
ReturnHeader/BuildTS02016-09-27 15:27:22Z
ReturnHeader/BusinessOfficerGrp/PersonNm0STEVE JUNG
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0TREASURER
ReturnHeader/BusinessOfficerGrp/PhoneNum07078371928
ReturnHeader/BusinessOfficerGrp/SignatureDt02016-05-05
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0Sonoma County Lodging Association
ReturnHeader/Filer/BusinessNameControlTxt0SONO
ReturnHeader/Filer/EIN0680439398
ReturnHeader/Filer/PhoneNum07078371928
ReturnHeader/Filer/USAddress/AddressLine1Txt0PO Box 6181
ReturnHeader/Filer/USAddress/CityNm0Santa Rosa
ReturnHeader/Filer/USAddress/StateAbbreviationCd0CA
ReturnHeader/Filer/USAddress/ZIPCd0954066181
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0SEAN E SNODGRASS CPA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt01007-B W COLLEGE AVE 242
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0SANTA ROSA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0CA
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd0954015059
ReturnHeader/PreparerPersonGrp/PhoneNum07075286032
ReturnHeader/PreparerPersonGrp/PreparationDt02016-05-11
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0SEAN E SNODGRASS
ReturnHeader/ReturnTs02016-05-11T10:24:40-07:00
ReturnHeader/ReturnTypeCd0990EZ
ReturnHeader/TaxPeriodBeginDt02015-01-01
ReturnHeader/TaxPeriodEndDt02015-12-31
ReturnHeader/TaxYr02015

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Displayed year

2015 • Form 990EZDetailed filing. Detailed filing data is available for this year.

Open filing
Assets
$46,098
Liabilities
-
Net assets
$46,098
Revenue
$78,661
Expenses
$45,565
Net income
$33,096
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2019Detailed filing. Detailed filing data is available for this year.$0.00$0.00$0.00$70.2$70.2
2018Detailed filing. Detailed filing data is available for this year.$70.2$70.2$89.4$64.6$24.8
2017Detailed filing. Detailed filing data is available for this year.$45.3$45.3$44.6$63.4$18.8
2016Detailed filing. Detailed filing data is available for this year.$64.1$64.1$65.0$47.1$18.0
2015Detailed filing. Detailed filing data is available for this year.$46.1$46.1$78.7$45.6$33.1
2014Detailed filing. Detailed filing data is available for this year.$13.0$13.0$20.0$19.5$0.44
2013Detailed filing. Detailed filing data is available for this year.$12.8$12.8$21.0$17.5$3.48
2012Facts available. Structured filing facts are available, but richer extracted sections are limited.$9.29$9.29$18.2$18.5$0.25
2011Summary only. Only limited summary data is available for this year.$9.54$0.00$19.6$18.5$1.02