Civic Intelligence

Tri Valley Convention and Visitors Bureau

990 • Fiscal year 2015 • EIN 68-0193182

Jul 01, 2014 to Jun 30, 2015 • Filed on Oct 27, 2015

5075 Hopyard RoadPleasanton, CA 94588

(925) 846-8910

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

9th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2015 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2015

Liabilities / Revenue

9th percentile

0.00x

Tied with the lowest-debt nonprofits in its peer group.

2015 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2015

Net Margin

36th percentile

0.5%

Higher net margin than 36% of similar nonprofits.

2015 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2015

Top Officer Pay

50th percentile

$140,400

Higher top officer pay than 50% of similar nonprofits.

Top officer pay equals 6.1% of source-year revenue.

2015 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2015

Asset Growth

43rd percentile

0.8%

Faster asset growth than 43% of similar nonprofits.

2015 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2014 to 2015

Revenue Growth

48th percentile

3.1%

Faster revenue growth than 48% of similar nonprofits.

2015 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2014 to 2015

Assets

Up

$1,375,291

Up $10,435 (+0.8%) from 2014

Net Assets

Up

$1,375,291

Up $11,779 (+0.9%) from 2014

Liabilities

Down

$0

Down $1,344 (-100%) from 2014

Revenue

Up

$2,294,205

Up $69,994 (+3.1%) from 2014

Expenses

Down

$2,282,426

Down $2,663 (-0.1%) from 2014

Net Income

Up

$11,779

Up $72,657 (+119%) from 2014

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$2.0M$1.5M$1.0M$500K$0Assets 2011: $956,530Liabilities 2011: $436Net Assets 2011: $956,0942011Assets 2012: $1,435,723Liabilities 2012: $0Net Assets 2012: $1,435,7232012Assets 2013: $1,428,040Liabilities 2013: $3,650Net Assets 2013: $1,424,3902013Assets 2014: $1,364,856Liabilities 2014: $1,344Net Assets 2014: $1,363,5122014Assets 2015: $1,375,291Liabilities 2015: $0Net Assets 2015: $1,375,2912015Assets 2016: $1,380,329Liabilities 2016: $2,404Net Assets 2016: $1,377,9252016Assets 2017: $1,099,201Liabilities 2017: $0Net Assets 2017: $1,099,2012017Assets 2018: $1,138,506Liabilities 2018: $19,971Net Assets 2018: $1,118,5352018Assets 2019: $1,308,597Liabilities 2019: $178,279Net Assets 2019: $1,130,3182019Assets 2020: $1,703,333Liabilities 2020: $100,582Net Assets 2020: $1,602,7512020Assets 2021: $1,901,423Liabilities 2021: $529,655Net Assets 2021: $1,371,7682021Assets 2022: $1,482,818Liabilities 2022: $402,397Net Assets 2022: $1,080,4212022Assets 2023: $1,509,797Liabilities 2023: $272,947Net Assets 2023: $1,236,8502023Assets 2024: $1,599,766Liabilities 2024: $172,320Net Assets 2024: $1,427,4462024

Highlighted filing

2015

Assets$1,375,291
Liabilities$0
Net Assets$1,375,291

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$3.0M$2.0M$1.0M$0-$1.0MRevenue 2011: $1,580,633Expenses 2011: $1,177,029Net Income 2011: $403,6042011Revenue 2012: $2,049,427Expenses 2012: $1,569,798Net Income 2012: $479,6292012Revenue 2013: $2,193,405Expenses 2013: $2,204,738Net Income 2013: -$11,3332013Revenue 2014: $2,224,211Expenses 2014: $2,285,089Net Income 2014: -$60,8782014Revenue 2015: $2,294,205Expenses 2015: $2,282,426Net Income 2015: $11,7792015Revenue 2016: $1,968,049Expenses 2016: $1,965,415Net Income 2016: $2,6342016Revenue 2017: $1,858,235Expenses 2017: $2,136,959Net Income 2017: -$278,7242017Revenue 2018: $1,901,813Expenses 2018: $1,882,479Net Income 2018: $19,3342018Revenue 2019: $2,031,509Expenses 2019: $2,019,726Net Income 2019: $11,7832019Revenue 2020: $2,046,732Expenses 2020: $1,574,299Net Income 2020: $472,4332020Revenue 2021: $1,389,987Expenses 2021: $1,620,970Net Income 2021: -$230,9832021Revenue 2022: $1,903,252Expenses 2022: $2,158,116Net Income 2022: -$254,8642022Revenue 2023: $2,786,429Expenses 2023: $2,664,961Net Income 2023: $121,4682023Revenue 2024: $2,887,057Expenses 2024: $2,766,755Net Income 2024: $120,3022024

Highlighted filing

2015

Revenue$2,294,205
Expenses$2,282,426
Net Income$11,779
Jump To
Filing Snapshot
Filing Period
Jul 1, 2014 to Jun 30, 2015
Signed
Oct 27, 2015
Return Version
2014v5.0
Gross Receipts
$2,294,205
Mission and Program Overview

Mission

Visit Tri-Valley is the destination marketing organization for the cities of Pleasanton, Livermore, Dublin, and Danville and the surrounding region.

The Tri-Valley Convention & Visitors Bureau is the destination marketing organization for the cities of Pleasanton, Livermore, Dublin, San Ramon and Danville and the surrounding region.

Balance Sheet Detail
LineBeginningEndChange
Assets
Cash and Non-Interest-Bearing Accounts$1,260,908$1,318,400▲ $57,492
Land, Buildings, and Equipment, Net$91,033$56,891▼ $34,142
Savings and Temporary Cash Investments-$0-
Accounts Receivable-$0-
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Prepaid Expenses and Deferred Charges-$0-
Total Assets$1,364,856$1,375,291▲ $10,435
Other Assets Total$12,915$0▼ $12,915
Liabilities
Other Liabilities$1,344--
Total Liabilities$1,344$0▼ $1,344
Net Assets / Fund Balance
Unrestricted Net Assets$1,363,512$1,375,291▲ $11,779
Total Net Assets Fund Balance$1,363,512$1,375,291▲ $11,779
Total Liabilities and Net Assets / Fund Balance$1,364,856$1,375,291▲ $10,435

Asset Categories

AssetBook ValueDepreciationBasis
Equipment$56,891$294,708$351,599
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Barbara SteinfeldPresidentFT$135,000$5,400$140,400

Board Members and Trustees

NameTitle
Catherine ChedaChair
Andrew EbelVice Chair
Candice BrowningDirector
Chris ChandlerDirector
Dave AckermanDirector
Jill BergmanDirector
Kendra GaffeyDirector
Mark KangDirector
Michelle PetersDirector
Ron GapolDirector
Tom BuckleyDirector
Nicole MassSecretary
Marlene FahrenkrogTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$20,302
Program Service Revenue
$2,270,684
Investment Income
$3,219
Other Revenue
$0
All Other Contributions
$7,802
Change in Net Assets
$11,779

Audited Revenue Reconciliation

Revenue per Audited Statements
$2,294,205
Total Revenue per Audited Statements
$2,294,205
Total Revenue per Form 990
$2,294,205
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$1,634,333
Salaries, Compensation, and Employee Benefits$648,093
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Advertising$710,127--$710,127
Other Salaries and Wages$228,429$196,095-$424,524
Current Officers, Directors, Trustees, and Key Employees$105,300$35,100-$140,400
Fees for Services Other$87,875$41,474-$129,349
All Other Expenses$80,464$38,990-$119,454
Occupancy-$77,332-$77,332
Travel$55,943$16,920-$72,863
Other Expenses$95,250$51,409-$51,409
Payroll Taxes$26,391$18,399-$44,790
Depreciation Depletion-$30,069-$30,069
Office Expenses$4,944$21,930-$26,874
Other Employee Benefits$15,322$10,683-$26,005
Information Technology-$20,260-$20,260
Pension Plan Contributions$6,423$5,951-$12,374
Insurance-$9,442-$9,442
Conferences and Meetings$383$6,003-$6,386
Total Functional Expenses$1,691,382$591,044$0$2,282,426

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$2,282,426
Total Expenses per Audited Statements$2,282,426
Total Expenses per Form 990$2,282,426
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Lobbying activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Line 1A: Explanation of Delegated Broad Authority to Committee

In accordance with common practice in the nonprofit community, the Board delegates certain matters to The Executive Committee, which is empowered to act between board meetings if necessary, and sometimes with specifically delegated authority to act in particular areas on behalf of the full board. The composition of executive committee includes the organization's board officers and committee chairs.

Form 990, Part VI, Line 11B: Form 990 Review Process

Form 990 is prepared by an outside tax professional. The form is then reviewed bythe organization's management, a member of the board of directors, and the president/ceo. This group of individuals then discusses the contents of the return with the outside tax professional. After a full review (with modifications wherenecessary), the final version of the tax return is provided to all members of the organization's voting body. A representative of management authorizes the final form 990 which is then e-filed with the internal revenue service.

Form 990, Part VI, Line 15A: Compensation Review & Approval Process - CEO, Top Management

Members of the board of directors review the compensation of all high-level personnel periodically in accordance with irs rules and regulations. Efforts are made to secure compensation data from industry sources in order to determine competitiveness and appropriateness of salaries. Every effort is made to ensure that the process is thorough and transparent in accordance with irs guidelines and the organization's policies and procedures.

Form 990, Part VI, Line 15B: Compensation Review and Approval Process for Officers and Key Employees

Compensation of other high-level personnel and key employees is reviewed periodically by members of management. Efforts are made to secure compensation data from industry sources in order to determine competitiveness and appropriateness of salaries and all related benefits. All decisions are then documented in personnel files.

Form 990, Part VI, Line 19: Other Organization Documents Publicly Available

All of the organization's governing documents, financial statements and other legalfilings are maintained in a secure environment and held available for inspection bytax authorities and the general public. Tax returns are posted annually towww.guidestar.org (where they are available for viewing as electronic copies) and are also available at the organization's office in pleasanton, california (for a physical inspection).

Filing and Contact Details

Filer

Filer Name
Tri-valley Convention & Visitors Bureau
EIN
68-0193182
Phone
9258468910
Address
5075 Hopyard Road, Pleasanton, CA 94588

Signing Officer

Name
Barbara Steinfeld
Title
President
Signed
2015-10-27
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Catherine Cheda
Formed
1993
Legal Domicile
CA
Voting Board Members
13
Independent Board Members
13
Employees
9

Preparer

Firm
Regalia & Associates CPAs
Address
103 Town Country Dr Ste K, Danville, CA 94526
Preparer
Douglas W Regalia
Phone
9253140390
Supplemental Narrative

Financial Statement Notes

Part X : FIN48 Footnote

Income TaxesFinancial statement presentation follows the recommendations of ASC 740, Income Taxes. Under ASC 740, the Organization is required to report information regarding its exposure to various tax positions taken by the Organization and requires a two-step process that separates recognition from measurement. The first step is determining whether a tax position has met the recognition threshold; the second step is measuring a tax position that meets the recognition threshold. Management believes that the Organization has adequately addressed all tax positions and that there are no unrecorded tax liabilities as of June 30, 2015.The Organization has received notification from the Internal Revenue Service and the State of California that it qualifies for tax-exempt status under Section 501(c)(6) of the Internal Revenue Code and Section 23701e of the California Revenue and Taxation Code. The exemptions are subject to periodic review by the federal and state taxing authorities and management is confident that the Organization continues to satisfy all federal and state statutes in order to qualify for continued tax exemption status. The Organization may periodically receive unrelated business income (such as sublease rental income) requiring the Organization to file separate tax returns under federal and state statutes. Under such conditions, the Organization calculates and accrues the applicable taxes.

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IRS990/Form990PartVIISectionAGrp/PersonNm6Candice Browning
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IRS990/Form990PartVIISectionAGrp/PersonNm12Michelle Peters
IRS990/Form990PartVIISectionAGrp/PersonNm13Barbara Steinfeld
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IRS990/Form990PartVIISectionAGrp/TitleTxt0Chair
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IRS990/Form990PartVIISectionAGrp/TitleTxt2Treasurer
IRS990/Form990PartVIISectionAGrp/TitleTxt3Secretary
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IRS990/Form990PartVIISectionAGrp/TitleTxt5Director
IRS990/Form990PartVIISectionAGrp/TitleTxt6Director
IRS990/Form990PartVIISectionAGrp/TitleTxt7Director
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IRS990/MissionDesc0The Tri-Valley Convention & Visitors Bureau is the destination marketing organization for the cities of Pleasanton, Livermore, Dublin, San Ramon and Danville and the surrounding region.
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IRS990/OtherSalariesAndWagesGrp/TotalAmt0424524
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IRS990/PrincipalOfficerNm0Catherine Cheda
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IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0Income TaxesFinancial statement presentation follows the recommendations of ASC 740, Income Taxes. Under ASC 740, the Organization is required to report information regarding its exposure to various tax positions taken by the Organization and requires a two-step process that separates recognition from measurement. The first step is determining whether a tax position has met the recognition threshold; the second step is measuring a tax position that meets the recognition threshold. Management believes that the Organization has adequately addressed all tax positions and that there are no unrecorded tax liabilities as of June 30, 2015.The Organization has received notification from the Internal Revenue Service and the State of California that it qualifies for tax-exempt status under Section 501(c)(6) of the Internal Revenue Code and Section 23701e of the California Revenue and Taxation Code. The exemptions are subject to periodic review by the federal and state taxing authorities and management is confident that the Organization continues to satisfy all federal and state statutes in order to qualify for continued tax exemption status. The Organization may periodically receive unrelated business income (such as sublease rental income) requiring the Organization to file separate tax returns under federal and state statutes. Under such conditions, the Organization calculates and accrues the applicable taxes.
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc0Part X : FIN48 Footnote
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IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0In accordance with common practice in the nonprofit community, the Board delegates certain matters to The Executive Committee, which is empowered to act between board meetings if necessary, and sometimes with specifically delegated authority to act in particular areas on behalf of the full board. The composition of executive committee includes the organization's board officers and committee chairs.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1FORM 990 IS PREPARED BY AN OUTSIDE TAX PROFESSIONAL. THE FORM IS THEN REVIEWED BYTHE ORGANIZATION'S MANAGEMENT, A MEMBER OF THE BOARD OF DIRECTORS, AND THE PRESIDENT/CEO. THIS GROUP OF INDIVIDUALS THEN DISCUSSES THE CONTENTS OF THE RETURN WITH THE OUTSIDE TAX PROFESSIONAL. AFTER A FULL REVIEW (WITH MODIFICATIONS WHERENECESSARY), THE FINAL VERSION OF THE TAX RETURN IS PROVIDED TO ALL MEMBERS OF THE ORGANIZATION'S VOTING BODY. A REPRESENTATIVE OF MANAGEMENT AUTHORIZES THE FINAL FORM 990 WHICH IS THEN E-FILED WITH THE INTERNAL REVENUE SERVICE.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2MEMBERS OF THE BOARD OF DIRECTORS REVIEW THE COMPENSATION OF ALL HIGH-LEVEL PERSONNEL PERIODICALLY IN ACCORDANCE WITH IRS RULES AND REGULATIONS. EFFORTS ARE MADE TO SECURE COMPENSATION DATA FROM INDUSTRY SOURCES IN ORDER TO DETERMINE COMPETITIVENESS AND APPROPRIATENESS OF SALARIES. EVERY EFFORT IS MADE TO ENSURE THAT THE PROCESS IS THOROUGH AND TRANSPARENT IN ACCORDANCE WITH IRS GUIDELINES AND THE ORGANIZATION'S POLICIES AND PROCEDURES.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt3COMPENSATION OF OTHER HIGH-LEVEL PERSONNEL AND KEY EMPLOYEES IS REVIEWED PERIODICALLY BY MEMBERS OF MANAGEMENT. EFFORTS ARE MADE TO SECURE COMPENSATION DATA FROM INDUSTRY SOURCES IN ORDER TO DETERMINE COMPETITIVENESS AND APPROPRIATENESS OF SALARIES AND ALL RELATED BENEFITS. ALL DECISIONS ARE THEN DOCUMENTED IN PERSONNEL FILES.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt4ALL OF THE ORGANIZATION'S GOVERNING DOCUMENTS, FINANCIAL STATEMENTS AND OTHER LEGALFILINGS ARE MAINTAINED IN A SECURE ENVIRONMENT AND HELD AVAILABLE FOR INSPECTION BYTAX AUTHORITIES AND THE GENERAL PUBLIC. TAX RETURNS ARE POSTED ANNUALLY TOWWW.GUIDESTAR.ORG (WHERE THEY ARE AVAILABLE FOR VIEWING AS ELECTRONIC COPIES) AND ARE ALSO AVAILABLE AT THE ORGANIZATION'S OFFICE IN PLEASANTON, CALIFORNIA (FOR A PHYSICAL INSPECTION).
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0Form 990, Part VI, Line 1a: Explanation of Delegated Broad Authority to Committee
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1Form 990, Part VI, Line 11b: Form 990 Review Process
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2Form 990, Part VI, Line 15a: Compensation Review & Approval Process - CEO, Top Management
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc3Form 990, Part VI, Line 15b: Compensation Review and Approval Process for Officers and Key Employees
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc4Form 990, Part VI, Line 19: Other Organization Documents Publicly Available
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IRS990/TotalAssetsGrp/EOYAmt01375291
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Document Assets

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Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$1.60$0.17$1.43$2.89$2.77$0.12
2023Detailed filing. Detailed filing data is available for this year.$1.51$0.27$1.24$2.79$2.66$0.12
2022Detailed filing. Detailed filing data is available for this year.$1.48$0.40$1.08$1.90$2.16$0.25
2021Detailed filing. Detailed filing data is available for this year.$1.90$0.53$1.37$1.39$1.62$0.23
2020Detailed filing. Detailed filing data is available for this year.$1.70$0.10$1.60$2.05$1.57$0.47
2019Detailed filing. Detailed filing data is available for this year.$1.31$0.18$1.13$2.03$2.02$0.01
2018Detailed filing. Detailed filing data is available for this year.$1.14$0.02$1.12$1.90$1.88$0.02
2017Detailed filing. Detailed filing data is available for this year.$1.10$0.00$1.10$1.86$2.14$0.28
2016Detailed filing. Detailed filing data is available for this year.$1.38$0.00$1.38$1.97$1.97$0.00
2015Detailed filing. Detailed filing data is available for this year.$1.38$0.00$1.38$2.29$2.28$0.01
2014Detailed filing. Detailed filing data is available for this year.$1.36$0.00$1.36$2.22$2.29$0.06
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.43$0.00$1.42$2.19$2.20$0.01
2012Summary only. Only limited summary data is available for this year.$1.44$0.00$1.44$2.05$1.57$0.48
2011Summary only. Only limited summary data is available for this year.$0.96$0.00$0.96$1.58$1.18$0.40