Civic Intelligence

Tri Valley Convention and Visitors Bureau

990 • Fiscal year 2020 • EIN 68-0193182

Jul 01, 2019 to Jun 30, 2020 • Filed on May 14, 2021

5075 Hopyard RoadPleasanton, CA 94588

(925) 846-8910

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

33rd percentile

0.06x

Higher debt load relative to assets than 33% of similar nonprofits.

2020 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2020

Liabilities / Revenue

27th percentile

0.05x

Higher debt load relative to revenue than 27% of similar nonprofits.

2020 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2020

Net Margin

84th percentile

23%

Higher net margin than 84% of similar nonprofits.

2020 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2020

Top Officer Pay

67th percentile

$193,538

Higher top officer pay than 67% of similar nonprofits.

Top officer pay equals 9.5% of source-year revenue.

2020 filings • 501(c)6 • $1M-$5M nonprofits • Source year 2020

Asset Growth

88th percentile

30%

Faster asset growth than 88% of similar nonprofits.

2020 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2019 to 2020

Revenue Growth

72nd percentile

0.7%

Faster revenue growth than 72% of similar nonprofits.

2020 filings • 501(c)6 • $1M-$5M nonprofits • Annualized from 2019 to 2020

Assets

Up

$1,703,333

Up $394,736 (+30%) from 2019

Net Assets

Up

$1,602,751

Up $472,433 (+42%) from 2019

Liabilities

Down

$100,582

Down $77,697 (-44%) from 2019

Revenue

Up

$2,046,732

Up $15,223 (+0.7%) from 2019

Expenses

Down

$1,574,299

Down $445,427 (-22%) from 2019

Net Income

Up

$472,433

Up $460,650 (+3909%) from 2019

Historical Trend

Balance Sheet Trend

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$2.0M$1.5M$1.0M$500K$0Assets 2011: $956,530Liabilities 2011: $436Net Assets 2011: $956,0942011Assets 2012: $1,435,723Liabilities 2012: $0Net Assets 2012: $1,435,7232012Assets 2013: $1,428,040Liabilities 2013: $3,650Net Assets 2013: $1,424,3902013Assets 2014: $1,364,856Liabilities 2014: $1,344Net Assets 2014: $1,363,5122014Assets 2015: $1,375,291Liabilities 2015: $0Net Assets 2015: $1,375,2912015Assets 2016: $1,380,329Liabilities 2016: $2,404Net Assets 2016: $1,377,9252016Assets 2017: $1,099,201Liabilities 2017: $0Net Assets 2017: $1,099,2012017Assets 2018: $1,138,506Liabilities 2018: $19,971Net Assets 2018: $1,118,5352018Assets 2019: $1,308,597Liabilities 2019: $178,279Net Assets 2019: $1,130,3182019Assets 2020: $1,703,333Liabilities 2020: $100,582Net Assets 2020: $1,602,7512020Assets 2021: $1,901,423Liabilities 2021: $529,655Net Assets 2021: $1,371,7682021Assets 2022: $1,482,818Liabilities 2022: $402,397Net Assets 2022: $1,080,4212022Assets 2023: $1,509,797Liabilities 2023: $272,947Net Assets 2023: $1,236,8502023Assets 2024: $1,599,766Liabilities 2024: $172,320Net Assets 2024: $1,427,4462024

Highlighted filing

2020

Assets$1,703,333
Liabilities$100,582
Net Assets$1,602,751

Operations Trend

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$3.0M$2.0M$1.0M$0-$1.0MRevenue 2011: $1,580,633Expenses 2011: $1,177,029Net Income 2011: $403,6042011Revenue 2012: $2,049,427Expenses 2012: $1,569,798Net Income 2012: $479,6292012Revenue 2013: $2,193,405Expenses 2013: $2,204,738Net Income 2013: -$11,3332013Revenue 2014: $2,224,211Expenses 2014: $2,285,089Net Income 2014: -$60,8782014Revenue 2015: $2,294,205Expenses 2015: $2,282,426Net Income 2015: $11,7792015Revenue 2016: $1,968,049Expenses 2016: $1,965,415Net Income 2016: $2,6342016Revenue 2017: $1,858,235Expenses 2017: $2,136,959Net Income 2017: -$278,7242017Revenue 2018: $1,901,813Expenses 2018: $1,882,479Net Income 2018: $19,3342018Revenue 2019: $2,031,509Expenses 2019: $2,019,726Net Income 2019: $11,7832019Revenue 2020: $2,046,732Expenses 2020: $1,574,299Net Income 2020: $472,4332020Revenue 2021: $1,389,987Expenses 2021: $1,620,970Net Income 2021: -$230,9832021Revenue 2022: $1,903,252Expenses 2022: $2,158,116Net Income 2022: -$254,8642022Revenue 2023: $2,786,429Expenses 2023: $2,664,961Net Income 2023: $121,4682023Revenue 2024: $2,887,057Expenses 2024: $2,766,755Net Income 2024: $120,3022024

Highlighted filing

2020

Revenue$2,046,732
Expenses$1,574,299
Net Income$472,433
Jump To
Filing Snapshot
Filing Period
Jul 1, 2019 to Jun 30, 2020
Signed
May 14, 2021
Return Version
2019v5.0
Gross Receipts
$2,046,732
Mission and Program Overview

Mission

Visit Tri-Valley is the destination marketing organization for the cities of Pleasanton, Livermore, Dublin, and Danville and the surrounding region.

Balance Sheet Detail
LineBeginningEndChange
Assets
Savings and Temporary Cash Investments$930,377$956,686▲ $26,309
Cash and Non-Interest-Bearing Accounts$199,941$649,912▲ $449,971
Accounts Receivable-$0-
Other Notes and Loans Receivable, Net-$0-
Pledges and Grants Receivable-$0-
Receivable From Disqualified Prsn-$0-
Receivables From Officers Etc-$0-
Investments Other Securities-$0-
Investments Program Related-$0-
Investments in Publicly Traded Securities-$0-
Land, Buildings, and Equipment, Net-$0-
Intangible Assets-$0-
Inventories for Sale or Use-$0-
Prepaid Expenses and Deferred Charges-$0-
Total Assets$1,308,597$1,703,333▲ $394,736
Other Assets Total$178,279$96,735▼ $81,544
Liabilities
Other Liabilities$178,279$100,582▼ $77,697
Total Liabilities$178,279$100,582▼ $77,697
Net Assets / Fund Balance
Net Assets Without Donor Restrictions$1,130,318$1,602,751▲ $472,433
Total Net Assets Fund Balance$1,130,318$1,602,751▲ $472,433
Total Liabilities and Net Assets / Fund Balance$1,308,597$1,703,333▲ $394,736

Asset Categories

AssetBook ValueDepreciationBasis
Equipment-$351,599$351,599
Other Assets Org$96,735--
Compensation and Service Providers

Employees

NameTitleFull / Part TimeBaseOtherTotal
Barbara SteinfeldPresidentFT$185,131$8,407$193,538
Robin FriedmanDirector of MarketingFT$127,903$16,438$144,341
Todd M DibsMarketingFT$97,645$3,856$101,501

Board Members and Trustees

NameTitle
Jim McDonnellChair
Chris HillPast Chair
Elmer ReyesPresident & CEO
Debbie LogeVice Chair
Adam Van de WaterDirector
Alex MartinezDirector
Bill WheelerDirector
Chris ChandlerDirector
Hazel WetherfordDirector
Jill BergmanDirector
Marlene FahrenkrogDirector
Pamela OttDirector
Roel AlmaresDirector
Angel MooreSecretary
Ron GapolTreasurer
Revenue and Support

Revenue Composition

Contributions and Grants
$10,000
Program Service Revenue
$2,023,003
Investment Income
$13,729
Other Revenue
$0
Change in Net Assets
$472,433

Audited Revenue Reconciliation

Revenue per Audited Statements
$2,046,732
Total Revenue per Audited Statements
$2,046,732
Total Revenue per Form 990
$2,046,732
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$860,495
Salaries, Compensation, and Employee Benefits$713,804
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages$281,735$209,212-$490,947
Advertising$352,673--$352,673
Current Officers, Directors, Trustees, and Key Employees$68,711$51,015-$119,726
Fees for Services Other$67,033$35,778-$102,811
Occupancy-$85,050-$85,050
Payroll Taxes$26,231$19,445-$45,676
All Other Expenses$23,095$15,989-$39,084
Other Employee Benefits$21,930$16,282-$38,212
Other Expenses$19,006$9,779-$28,785
Conferences and Meetings$20,874$3,382-$24,256
Pension Plan Contributions$11,044$8,199-$19,243
Travel$17,292$1,836-$19,128
Information Technology$2,712$10,003-$12,715
Insurance-$5,922-$5,922
Office Expenses$2,206$2,469-$4,675
Total Functional Expenses$1,088,820$485,479$0$1,574,299

Audited Expense Reconciliation

Line ItemAmount
Expenses per Audited Statements$1,574,299
Total Expenses per Audited Statements$1,574,299
Total Expenses per Form 990$1,574,299
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Insider Transactions and Loans

Loans and Receivables

Line ItemBeginningEndChange
Receivables from Disqualified Persons-$0-
Receivables from Officers, Directors, Trustees, and Key Employees-$0-
Debt and Bond Financing

Other Reported Liabilities

LiabilityAmount
Lease liability$98,625
Credit card liabilities$1,957
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
Yes
Audit committee
Yes
Backup withholding compliance
Yes
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
Yes
Other officer compensation reviewed
Yes
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Part VI, Line 1A: Explanation of Delegated Broad Authority to Committee

In accordance with common practice in the nonprofit community, the Board delegates certain matters to The Executive Committee, which is empowered to act between board meetings if necessary, and sometimes with specifically delegated authority to act in particular areas on behalf of the full board. The composition of executive committee includes the organization's board officers and committee chairs.

Form 990, Part VI, Line 11B: Form 990 Review Process

Form 990 is prepared by an outside tax professional. The form is then reviewed bythe organization's management, a member of the board of directors, and the president/ceo. This group of individuals then discusses the contents of the return with the outside tax professional. After a full review, the final version of the tax return is provided to all members of the organization's voting body. A representative of management authorizes the final form 990 which is then e-filed with the internal revenue service.

Form 990, Part VI, Line 12C: Explanation of Monitoring and Enforcement of Conflicts

Members the board of directors review all potential conflicts of interest atleast annually. All personnel and board members are required to disclose (inwriting) potential conflicts and any related party affiliations. Loans between theorganization and members of management and the board are strictly prohibited. Theorganization seeks full transparency on all relationships. Any potential conflicts (in fact or appearance) are discussed openly and resolved in accordance with the organization's policies and procedures.

Form 990, Part VI, Line 15A: Compensation Review & Approval Process - CEO, Top Management

Members of the board of directors review the compensation of all high-level personnel periodically in accordance with irs rules and regulations. Efforts are made to secure compensation data from industry sources in order to determine competitiveness and appropriateness of salaries. Every effort is made to ensure that the process is thorough and transparent in accordance with irs guidelines and the organization's policies and procedures.

Form 990, Part VI, Line 15B: Compensation Review and Approval Process for Officers and Key Employees

Compensation of other high-level personnel and key employees is reviewed periodically by members of management. Efforts are made to secure compensation data from industry sources in order to determine competitiveness and appropriateness of salaries and all related benefits. All decisions are then documented in personnel files.

Form 990, Part VI, Line 19: Other Organization Documents Publicly Available

All of the organization's governing documents, financial statements and other legalfilings are maintained in a secure environment and held available for inspection bytax authorities and the general public. Tax returns are posted annually towww.guidestar.org (where they are available for viewing as electronic copies) and are also available for a physical inspection at the organization's office in pleasanton, california.

Filing and Contact Details

Filer

Filer Name
Tri-valley Convention & Visitors Bureau
EIN
68-0193182
Phone
9258468910
Address
5075 Hopyard Road, Pleasanton, CA 94588

Signing Officer

Name
Tracy Farhad
Title
President & CEO
Phone
9258468910
Signed
2021-05-14
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Tracy Farhad
Formed
1993
Legal Domicile
CA
Voting Board Members
15
Independent Board Members
15
Employees
6

Preparer

Firm
Regalia & Associates Cpas
Address
103 TOWN COUNTRY DR STE K, DANVILLE, CA 94526
Preparer
Douglas W Regalia
Phone
9253140390
Supplemental Narrative

Financial Statement Notes

Part X : FIN48 Footnote

Income TaxesFinancial statement presentation follows the recommendations of ASC 740, Income Taxes. Under ASC 740, the Organization is required to report information regarding its exposure to various tax positions taken by the Organization and requires a two-step process that separates recognition from measurement. The first step is determining whether a tax position has met the recognition threshold; the second step is measuring a tax position that meets the recognition threshold. Management believes that the Organization has adequately addressed all tax positions and that there are no unrecorded tax liabilities as of June 30, 2020.The Organization has received notification from the Internal Revenue Service and the State of California that it qualifies for tax-exempt status under Section 501(c)(6) of the Internal Revenue Code and Section 23701e of the California Revenue and Taxation Code. The exemptions are subject to periodic review by the federal and state taxing authorities and management is confident that the Organization continues to satisfy all federal and state statutes in order to qualify for continued tax exemption status. The Organization may periodically receive unrelated business income (such as sublease rental income) requiring the Organization to file separate tax returns under federal and state statutes. Under such conditions, the Organization calculates and accrues the applicable taxes.

Raw XML AppendixShowing 400 of 495 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

Path#Value
IRS990/AccountantCompileOrReviewInd0false
IRS990/AccountsReceivableGrp/EOYAmt00
IRS990/ActivitiesConductedPrtshpInd0false
IRS990/ActivityOrMissionDesc0Visit Tri-Valley is the destination marketing organization for the cities of Pleasanton, Livermore, Dublin, and Danville and the surrounding region.
IRS990/AdvertisingGrp/ProgramServicesAmt0352673
IRS990/AdvertisingGrp/TotalAmt0352673
IRS990/AllOtherExpensesGrp/ManagementAndGeneralAmt015989
IRS990/AllOtherExpensesGrp/ProgramServicesAmt023095
IRS990/AllOtherExpensesGrp/TotalAmt039084
IRS990/AnnualDisclosureCoveredPrsnInd0true
IRS990/AuditCommitteeInd0true
IRS990/BackupWthldComplianceInd0true
IRS990/BenefitsToMembersGrp/TotalAmt00
IRS990/BooksInCareOfDetail/PersonNm0Tracy Farhad President
IRS990/BooksInCareOfDetail/PhoneNum09258468910
IRS990/BooksInCareOfDetail/USAddress/AddressLine1Txt05075 Hopyard Road 240
IRS990/BooksInCareOfDetail/USAddress/CityNm0Pleasanton
IRS990/BooksInCareOfDetail/USAddress/StateAbbreviationCd0CA
IRS990/BooksInCareOfDetail/USAddress/ZIPCd094588
IRS990/BusinessRlnWith35CtrlEntInd0false
IRS990/BusinessRlnWithFamMemInd0false
IRS990/BusinessRlnWithOrgMemInd0false
IRS990/CashNonInterestBearingGrp/BOYAmt0199941
IRS990/CashNonInterestBearingGrp/EOYAmt0649912
IRS990/ChangeToOrgDocumentsInd0false
IRS990/CntrctRcvdGreaterThan100KCnt00
IRS990/CollectionsOfArtInd0false
IRS990/CompCurrentOfcrDirectorsGrp/ManagementAndGeneralAmt051015
IRS990/CompCurrentOfcrDirectorsGrp/ProgramServicesAmt068711
IRS990/CompCurrentOfcrDirectorsGrp/TotalAmt0119726
IRS990/CompDisqualPersonsGrp/TotalAmt00
IRS990/CompensationFromOtherSrcsInd0false
IRS990/CompensationProcessCEOInd0true
IRS990/CompensationProcessOtherInd0true
IRS990/ConferencesMeetingsGrp/ManagementAndGeneralAmt03382
IRS990/ConferencesMeetingsGrp/ProgramServicesAmt020874
IRS990/ConferencesMeetingsGrp/TotalAmt024256
IRS990/ConflictOfInterestPolicyInd0true
IRS990/ConservationEasementsInd0false
IRS990/ConsolidatedAuditFinclStmtInd0false
IRS990/CreditCounselingInd0false
IRS990/CYBenefitsPaidToMembersAmt00
IRS990/CYContributionsGrantsAmt010000
IRS990/CYGrantsAndSimilarPaidAmt00
IRS990/CYInvestmentIncomeAmt013729
IRS990/CYOtherExpensesAmt0860495
IRS990/CYOtherRevenueAmt00
IRS990/CYProgramServiceRevenueAmt02023003
IRS990/CYRevenuesLessExpensesAmt0472433
IRS990/CYSalariesCompEmpBnftPaidAmt0713804
IRS990/CYTotalExpensesAmt01574299
IRS990/CYTotalFundraisingExpenseAmt00
IRS990/CYTotalProfFndrsngExpnsAmt00
IRS990/CYTotalRevenueAmt02046732
IRS990/DecisionsSubjectToApprovaInd0false
IRS990/DeductibleArtContributionInd0false
IRS990/DeductibleNonCashContriInd0false
IRS990/DelegationOfMgmtDutiesInd0false
IRS990/DepreciationDepletionGrp/TotalAmt00
IRS990/Desc0Tri-Valley Convention & Visitors Bureau (Visit Tri-Valley) was created in 1993 and is organized under the laws of the State of California and operates from its office in Pleasanton, California.The purpose of Visit Tri-Valley is to stimulate economic growth and tourism in the Tri-Valley region by developing and marketing the destination to the meetings and leisure travel markets.Visit Tri-Valley Markets the Tri-Valley region via social media, advertising, public relations, website and collateral. We Entice visitors to come to come to the region by representing the four cities of the Tri-Valley.
IRS990/DescribedInSection501c3Ind0false
IRS990/DisregardedEntityInd0false
IRS990/DocumentRetentionPolicyInd0true
IRS990/DonorAdvisedFundInd0false
IRS990/DonorRstrOrQuasiEndowmentsInd0false
IRS990/ElectionOfBoardMembersInd0false
IRS990/EmployeeCnt06
IRS990/EmploymentTaxReturnsFiledInd0true
IRS990/ExpenseAmt01088820
IRS990/FamilyOrBusinessRlnInd0false
IRS990/FederalGrantAuditRequiredInd0false
IRS990/FeesForServicesAccountingGrp/TotalAmt00
IRS990/FeesForServicesLegalGrp/TotalAmt00
IRS990/FeesForServicesLobbyingGrp/TotalAmt00
IRS990/FeesForServicesManagementGrp/TotalAmt00
IRS990/FeesForServicesOtherGrp/ManagementAndGeneralAmt035778
IRS990/FeesForServicesOtherGrp/ProgramServicesAmt067033
IRS990/FeesForServicesOtherGrp/TotalAmt0102811
IRS990/FeesForServicesProfFundraising/TotalAmt00
IRS990/FeesForSrvcInvstMgmntFeesGrp/TotalAmt00
IRS990/ForeignActivitiesInd0false
IRS990/ForeignFinancialAccountInd0false
IRS990/ForeignGrantsGrp/TotalAmt00
IRS990/ForeignOfficeInd0false
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt00.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt10.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt20.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt30.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt40.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt50.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt60.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt70.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt80.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt90.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt100.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt110.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt120.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt130.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt140.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt150.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt160.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRltdOrgRt170.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt040.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt140.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt240.00
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt30.50
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt40.50
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt50.50
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt60.50
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt70.50
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt80.25
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt90.25
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt100.25
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt110.25
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt120.25
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt130.25
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt140.25
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt150.25
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt160.25
IRS990/Form990PartVIISectionAGrp/AverageHoursPerWeekRt170.25
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd0X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd1X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd2X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd3X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd4X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd5X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd6X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd7X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd8X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd9X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd10X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd11X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd12X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd13X
IRS990/Form990PartVIISectionAGrp/IndividualTrusteeOrDirectorInd14X
IRS990/Form990PartVIISectionAGrp/OfficerInd0X
IRS990/Form990PartVIISectionAGrp/OfficerInd1X
IRS990/Form990PartVIISectionAGrp/OfficerInd2X
IRS990/Form990PartVIISectionAGrp/OfficerInd3X
IRS990/Form990PartVIISectionAGrp/OfficerInd4X
IRS990/Form990PartVIISectionAGrp/OfficerInd5X
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt08407
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt116438
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt23856
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt30
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt40
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt50
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt60
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt70
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt80
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt90
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt100
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt110
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt120
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt130
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt140
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt150
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt160
IRS990/Form990PartVIISectionAGrp/OtherCompensationAmt170
IRS990/Form990PartVIISectionAGrp/PersonNm0Barbara Steinfeld
IRS990/Form990PartVIISectionAGrp/PersonNm1Robin Friedman
IRS990/Form990PartVIISectionAGrp/PersonNm2Todd M Dibs
IRS990/Form990PartVIISectionAGrp/PersonNm3Jim McDonnell
IRS990/Form990PartVIISectionAGrp/PersonNm4Debbie Loge
IRS990/Form990PartVIISectionAGrp/PersonNm5Ron Gapol
IRS990/Form990PartVIISectionAGrp/PersonNm6Angel Moore
IRS990/Form990PartVIISectionAGrp/PersonNm7Roel Almares
IRS990/Form990PartVIISectionAGrp/PersonNm8Jill Bergman
IRS990/Form990PartVIISectionAGrp/PersonNm9Chris Chandler
IRS990/Form990PartVIISectionAGrp/PersonNm10Marlene Fahrenkrog
IRS990/Form990PartVIISectionAGrp/PersonNm11Chris Hill
IRS990/Form990PartVIISectionAGrp/PersonNm12Alex Martinez
IRS990/Form990PartVIISectionAGrp/PersonNm13Pamela Ott
IRS990/Form990PartVIISectionAGrp/PersonNm14Elmer Reyes
IRS990/Form990PartVIISectionAGrp/PersonNm15Adam Van de Water
IRS990/Form990PartVIISectionAGrp/PersonNm16Hazel Wetherford
IRS990/Form990PartVIISectionAGrp/PersonNm17Bill Wheeler
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt0185131
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt1127903
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt297645
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt30
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt40
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt50
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt60
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt70
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt80
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt90
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt100
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt110
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt120
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt130
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt140
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt150
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt160
IRS990/Form990PartVIISectionAGrp/ReportableCompFromOrgAmt170
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt00
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt10
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt20
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt30
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt40
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt50
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt60
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt70
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt80
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt90
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt100
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt110
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt120
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt130
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt140
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt150
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt160
IRS990/Form990PartVIISectionAGrp/ReportableCompFromRltdOrgAmt170
IRS990/Form990PartVIISectionAGrp/TitleTxt0President
IRS990/Form990PartVIISectionAGrp/TitleTxt1Dir of Marketing
IRS990/Form990PartVIISectionAGrp/TitleTxt2Marketing
IRS990/Form990PartVIISectionAGrp/TitleTxt3Chair
IRS990/Form990PartVIISectionAGrp/TitleTxt4Vice Chair
IRS990/Form990PartVIISectionAGrp/TitleTxt5Treasurer
IRS990/Form990PartVIISectionAGrp/TitleTxt6Secretary
IRS990/Form990PartVIISectionAGrp/TitleTxt7Director
IRS990/Form990PartVIISectionAGrp/TitleTxt8Director
IRS990/Form990PartVIISectionAGrp/TitleTxt9Director
IRS990/Form990PartVIISectionAGrp/TitleTxt10Director
IRS990/Form990PartVIISectionAGrp/TitleTxt11Past Chair
IRS990/Form990PartVIISectionAGrp/TitleTxt12Director
IRS990/Form990PartVIISectionAGrp/TitleTxt13Director
IRS990/Form990PartVIISectionAGrp/TitleTxt14President & CEO
IRS990/Form990PartVIISectionAGrp/TitleTxt15Director
IRS990/Form990PartVIISectionAGrp/TitleTxt16Director
IRS990/Form990PartVIISectionAGrp/TitleTxt17Director
IRS990/Form990ProvidedToGvrnBodyInd0true
IRS990/FormationYr01993
IRS990/FormerOfcrEmployeesListedInd0false
IRS990/FSAuditedBasisGrp/SeparateBasisFinclStmtInd0X
IRS990/FSAuditedInd0true
IRS990/FundraisingActivitiesInd0false
IRS990/GamingActivitiesInd0false
IRS990/GoverningBodyVotingMembersCnt015
IRS990/GrantsToDomesticIndividualsGrp/TotalAmt00
IRS990/GrantsToDomesticOrgsGrp/TotalAmt00
IRS990/GrantsToIndividualsInd0false
IRS990/GrantsToOrganizationsInd0false
IRS990/GrantToRelatedPersonInd0false
IRS990/GrossReceiptsAmt02046732
IRS990/GroupReturnForAffiliatesInd0false
IRS990/IncludeFIN48FootnoteInd0true
IRS990/IncmFromInvestBondProceedsGrp/TotalRevenueColumnAmt00
IRS990/IndependentAuditFinclStmtInd0true
IRS990/IndependentVotingMemberCnt015
IRS990/IndivRcvdGreaterThan100KCnt02
IRS990/IndoorTanningServicesInd0false
IRS990/InfoInScheduleOPartVIInd0X
IRS990/InfoInScheduleOPartXIIInd0X
IRS990/InformationTechnologyGrp/ManagementAndGeneralAmt010003
IRS990/InformationTechnologyGrp/ProgramServicesAmt02712
IRS990/InformationTechnologyGrp/TotalAmt012715
IRS990/InsuranceGrp/ManagementAndGeneralAmt05922
IRS990/InsuranceGrp/TotalAmt05922
IRS990/IntangibleAssetsGrp/EOYAmt00
IRS990/InterestGrp/TotalAmt00
IRS990/InventoriesForSaleOrUseGrp/EOYAmt00
IRS990/InvestmentIncomeGrp/ExclusionAmt013729
IRS990/InvestmentIncomeGrp/TotalRevenueColumnAmt013729
IRS990/InvestmentInJointVentureInd0false
IRS990/InvestmentsOtherSecuritiesGrp/EOYAmt00
IRS990/InvestmentsProgramRelatedGrp/EOYAmt00
IRS990/InvestmentsPubTradedSecGrp/EOYAmt00
IRS990/IRPDocumentCnt07
IRS990/IRPDocumentW2GCnt00
IRS990/LandBldgEquipAccumDeprecAmt0351599
IRS990/LandBldgEquipBasisNetGrp/EOYAmt00
IRS990/LandBldgEquipCostOrOtherBssAmt0351599
IRS990/LegalDomicileStateCd0CA
IRS990/LoanOutstandingInd0false
IRS990/LocalChaptersInd0false
IRS990/MaterialDiversionOrMisuseInd0false
IRS990/MembershipDuesAmt010000
IRS990/MembersOrStockholdersInd0false
IRS990/MethodOfAccountingOtherInd0X
IRS990/MinutesOfCommitteesInd0true
IRS990/MinutesOfGoverningBodyInd0true
IRS990/MissionDesc0Visit Tri-Valley is the destination marketing organization for the cities of Pleasanton, Livermore, Dublin, and Danville and the surrounding region.
IRS990/MoreThan5000KToIndividualsInd0false
IRS990/MoreThan5000KToOrgInd0false
IRS990/NetAssetsOrFundBalancesBOYAmt01130318
IRS990/NetAssetsOrFundBalancesEOYAmt01602751
IRS990/NetGainOrLossInvestmentsGrp/TotalRevenueColumnAmt00
IRS990/NetIncmFromFundraisingEvtGrp/TotalRevenueColumnAmt00
IRS990/NetIncomeFromGamingGrp/TotalRevenueColumnAmt00
IRS990/NetIncomeOrLossGrp/TotalRevenueColumnAmt00
IRS990/NetRentalIncomeOrLossGrp/TotalRevenueColumnAmt00
IRS990/NoDonorRestrictionNetAssetsGrp/BOYAmt01130318
IRS990/NoDonorRestrictionNetAssetsGrp/EOYAmt01602751
IRS990/NondeductibleContributionsInd0false
IRS990/OccupancyGrp/ManagementAndGeneralAmt085050
IRS990/OccupancyGrp/TotalAmt085050
IRS990/OfficeExpensesGrp/ManagementAndGeneralAmt02469
IRS990/OfficeExpensesGrp/ProgramServicesAmt02206
IRS990/OfficeExpensesGrp/TotalAmt04675
IRS990/OfficerMailingAddressInd0false
IRS990/OperateHospitalInd0false
IRS990/Organization501cInd0X
IRS990/OrganizationFollowsFASB117Ind0X
IRS990/OtherAssetsTotalGrp/BOYAmt0178279
IRS990/OtherAssetsTotalGrp/EOYAmt096735
IRS990/OtherEmployeeBenefitsGrp/ManagementAndGeneralAmt016282
IRS990/OtherEmployeeBenefitsGrp/ProgramServicesAmt021930
IRS990/OtherEmployeeBenefitsGrp/TotalAmt038212
IRS990/OtherExpensesGrp/Desc0Programs/outreach/activities
IRS990/OtherExpensesGrp/Desc1Printing and Publications
IRS990/OtherExpensesGrp/Desc2Trade shows/events/services
IRS990/OtherExpensesGrp/Desc3Dues, subscriptions & licenses
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt011118
IRS990/OtherExpensesGrp/ManagementAndGeneralAmt19779
IRS990/OtherExpensesGrp/ProgramServicesAmt093660
IRS990/OtherExpensesGrp/ProgramServicesAmt157654
IRS990/OtherExpensesGrp/ProgramServicesAmt222964
IRS990/OtherExpensesGrp/ProgramServicesAmt319006
IRS990/OtherExpensesGrp/TotalAmt093660
IRS990/OtherExpensesGrp/TotalAmt157654
IRS990/OtherExpensesGrp/TotalAmt234082
IRS990/OtherExpensesGrp/TotalAmt328785
IRS990/OtherLiabilitiesGrp/BOYAmt0178279
IRS990/OtherLiabilitiesGrp/EOYAmt0100582
IRS990/OtherRevenueTotalAmt00
IRS990/OtherSalariesAndWagesGrp/ManagementAndGeneralAmt0209212
IRS990/OtherSalariesAndWagesGrp/ProgramServicesAmt0281735
IRS990/OtherSalariesAndWagesGrp/TotalAmt0490947
IRS990/OtherWebsiteInd0X
IRS990/OthNotesLoansReceivableNetGrp/EOYAmt00
IRS990/PartialLiquidationInd0false
IRS990/PaymentsToAffiliatesGrp/TotalAmt00
IRS990/PayrollTaxesGrp/ManagementAndGeneralAmt019445
IRS990/PayrollTaxesGrp/ProgramServicesAmt026231
IRS990/PayrollTaxesGrp/TotalAmt045676
IRS990/PensionPlanContributionsGrp/ManagementAndGeneralAmt08199
IRS990/PensionPlanContributionsGrp/ProgramServicesAmt011044
IRS990/PensionPlanContributionsGrp/TotalAmt019243
IRS990/PledgesAndGrantsReceivableGrp/EOYAmt00
IRS990/PoliticalCampaignActyInd0false
IRS990/PrepaidExpensesDefrdChargesGrp/EOYAmt00
IRS990/PrincipalOfficerNm0Tracy Farhad
IRS990/ProfessionalFundraisingInd0false
IRS990/ProgramServiceRevenueGrp/BusinessCd0711300
IRS990/ProgramServiceRevenueGrp/Desc0Tourism Marketing Distric
IRS990/ProgramServiceRevenueGrp/RelatedOrExemptFuncIncomeAmt02023003
IRS990/ProgramServiceRevenueGrp/TotalRevenueColumnAmt02023003
IRS990/ProhibitedTaxShelterTransInd0false
IRS990/PYContributionsGrantsAmt010000
IRS990/PYInvestmentIncomeAmt06374
IRS990/PymtTravelEntrtnmntPubOfclGrp/TotalAmt00
IRS990/PYOtherExpensesAmt01370591
IRS990/PYProgramServiceRevenueAmt02015135
IRS990/PYRevenuesLessExpensesAmt011783
IRS990/PYSalariesCompEmpBnftPaidAmt0649135
IRS990/PYTotalExpensesAmt02019726
IRS990/PYTotalRevenueAmt02031509
IRS990/RcvblFromDisqualifiedPrsnGrp/EOYAmt00
IRS990/ReceivablesFromOfficersEtcGrp/EOYAmt00
IRS990/ReconcilationRevenueExpnssAmt0472433
IRS990/RegularMonitoringEnfrcInd0true
IRS990/RelatedEntityInd0false
IRS990/RelatedOrganizationCtrlEntInd0false
IRS990/ReportInvestmentsOtherSecInd0false
IRS990/ReportLandBuildingEquipmentInd0true
IRS990/ReportOtherAssetsInd0true
IRS990/ReportOtherLiabilitiesInd0true
IRS990/ReportProgramRelatedInvstInd0false
IRS990/RevenueAmt02023003
IRS990/RoyaltiesGrp/TotalAmt00
IRS990/RoyaltiesRevenueGrp/TotalRevenueColumnAmt00
IRS990/SavingsAndTempCashInvstGrp/BOYAmt0930377
IRS990/SavingsAndTempCashInvstGrp/EOYAmt0956686
IRS990/ScheduleBRequiredInd0false
IRS990ScheduleD/EquipmentGrp/DepreciationAmt0351599
IRS990ScheduleD/EquipmentGrp/OtherCostOrOtherBasisAmt0351599
IRS990ScheduleD/ExpensesSubtotalAmt01574299
IRS990ScheduleD/FootnoteTextInd0X
IRS990ScheduleD/OtherAssetsOrgGrp/BookValueAmt096735
IRS990ScheduleD/OtherAssetsOrgGrp/Desc0Right of use asset: premises
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt01957
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Amt198625
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc0Credit card liabilities
IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc1Lease liability
IRS990ScheduleD/RevenueSubtotalAmt02046732
IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt0Income TaxesFinancial statement presentation follows the recommendations of ASC 740, Income Taxes. Under ASC 740, the Organization is required to report information regarding its exposure to various tax positions taken by the Organization and requires a two-step process that separates recognition from measurement. The first step is determining whether a tax position has met the recognition threshold; the second step is measuring a tax position that meets the recognition threshold. Management believes that the Organization has adequately addressed all tax positions and that there are no unrecorded tax liabilities as of June 30, 2020.The Organization has received notification from the Internal Revenue Service and the State of California that it qualifies for tax-exempt status under Section 501(c)(6) of the Internal Revenue Code and Section 23701e of the California Revenue and Taxation Code. The exemptions are subject to periodic review by the federal and state taxing authorities and management is confident that the Organization continues to satisfy all federal and state statutes in order to qualify for continued tax exemption status. The Organization may periodically receive unrelated business income (such as sublease rental income) requiring the Organization to file separate tax returns under federal and state statutes. Under such conditions, the Organization calculates and accrues the applicable taxes.
IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc0Part X : FIN48 Footnote
IRS990ScheduleD/TotalBookValueOtherAssetsAmt096735
IRS990ScheduleD/TotalExpensesPerForm990Amt01574299
IRS990ScheduleD/TotalLiabilityAmt0100582
IRS990ScheduleD/TotalRevenuePerForm990Amt02046732
IRS990ScheduleD/TotalRevEtcAuditedFinclStmtAmt02046732
IRS990ScheduleD/TotExpnsEtcAuditedFinclStmtAmt01574299
IRS990ScheduleJ/BoardOrCommitteeApprovalInd0X
IRS990ScheduleJ/CompensationCommitteeInd0X
IRS990ScheduleJ/EquityBasedCompArrngmInd0false
IRS990ScheduleJ/Form990OfOtherOrganizationsInd0X
IRS990/ScheduleJRequiredInd0true
IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/BaseCompensationFilingOrgAmt0185131

Document Assets

No mirrored PDF or thumbnail assets are attached yet.

Filings

Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2024Detailed filing. Detailed filing data is available for this year.$1.60$0.17$1.43$2.89$2.77$0.12
2023Detailed filing. Detailed filing data is available for this year.$1.51$0.27$1.24$2.79$2.66$0.12
2022Detailed filing. Detailed filing data is available for this year.$1.48$0.40$1.08$1.90$2.16$0.25
2021Detailed filing. Detailed filing data is available for this year.$1.90$0.53$1.37$1.39$1.62$0.23
2020Detailed filing. Detailed filing data is available for this year.$1.70$0.10$1.60$2.05$1.57$0.47
2019Detailed filing. Detailed filing data is available for this year.$1.31$0.18$1.13$2.03$2.02$0.01
2018Detailed filing. Detailed filing data is available for this year.$1.14$0.02$1.12$1.90$1.88$0.02
2017Detailed filing. Detailed filing data is available for this year.$1.10$0.00$1.10$1.86$2.14$0.28
2016Detailed filing. Detailed filing data is available for this year.$1.38$0.00$1.38$1.97$1.97$0.00
2015Detailed filing. Detailed filing data is available for this year.$1.38$0.00$1.38$2.29$2.28$0.01
2014Detailed filing. Detailed filing data is available for this year.$1.36$0.00$1.36$2.22$2.29$0.06
2013Facts available. Structured filing facts are available, but richer extracted sections are limited.$1.43$0.00$1.42$2.19$2.20$0.01
2012Summary only. Only limited summary data is available for this year.$1.44$0.00$1.44$2.05$1.57$0.48
2011Summary only. Only limited summary data is available for this year.$0.96$0.00$0.96$1.58$1.18$0.40