Liabilities / Assets
43rd percentile
Higher debt load relative to assets than 43% of similar nonprofits.
Tri-Valley Convention & Visitors Bureau
EIN 68-0193182 • 501(c)6 • Pleasanton, CA
Profile
Visit Tri-Valley is the destination marketing organization for the cities of Pleasanton, Livermore, Dublin, and Danville and the surrounding region.
Siviq Scores
Precomputed percentiles relative to similar nonprofits. These scores are descriptive rather than judgmental.
0.11x
Liabilities / Revenue
33rd percentile
Higher debt load relative to revenue than 33% of similar nonprofits.
Net Margin
49th percentile
Higher net margin than 49% of similar nonprofits.
Top Officer Pay
76th percentile
Higher top officer pay than 76% of similar nonprofits.
Top officer pay equals 7.9% of source-year revenue.
Asset Growth
52nd percentile
Faster asset growth than 52% of similar nonprofits.
Revenue Growth
44th percentile
Faster revenue growth than 44% of similar nonprofits.
Balance Sheet
Assets
Up$1,599,766
Up $89,969 (+6.0%) from 2023
Liabilities
Down$172,320
Down $100,627 (-37%) from 2023
Net Assets
Up$1,427,446
Up $190,596 (+15%) from 2023
Revenue
Up$2,887,057
Up $100,628 (+3.6%) from 2023
Expenses
Up$2,766,755
Up $101,794 (+3.8%) from 2023
Net Income
Down$120,302
Down $1,166 (-1.0%) from 2023
Trend Graphs
Filings
Most recent year
2024 • Form 990Detailed filing. Detailed filing data is available for this year.
- Assets
- $1,599,766
- Liabilities
- $172,320
- Net assets
- $1,427,446
- Revenue
- $2,887,057
- Expenses
- $2,766,755
- Net income
- $120,302
Latest Filing Detail
Jump To
Filing Snapshot
- Filing Period
- Jul 1, 2023 to Jun 30, 2024
- Signed
- Dec 6, 2024
- Return Version
- 2023v5.1
- Gross Receipts
- $2,887,057
Mission and Program Overview
Mission
Visit Tri-Valley is the destination marketing organization for the cities of Pleasanton, Livermore, Dublin, and Danville and the surrounding region.
Balance Sheet Detail
| Line | Beginning | End | Change |
|---|---|---|---|
| Assets | |||
| Investments in Publicly Traded Securities | $857,252 | $957,281 | ▲ $100,029 |
| Savings and Temporary Cash Investments | $417,637 | $478,493 | ▲ $60,856 |
| Accounts Receivable | $75 | $75 | → $0 |
| Cash and Non-Interest-Bearing Accounts | - | $0 | - |
| Other Notes and Loans Receivable, Net | - | $0 | - |
| Pledges and Grants Receivable | - | $0 | - |
| Receivable From Disqualified Prsn | - | $0 | - |
| Receivables From Officers Etc | - | $0 | - |
| Investments Other Securities | - | $0 | - |
| Investments Program Related | - | $0 | - |
| Land, Buildings, and Equipment, Net | - | $0 | - |
| Intangible Assets | - | $0 | - |
| Inventories for Sale or Use | - | $0 | - |
| Prepaid Expenses and Deferred Charges | - | $0 | - |
| Total Assets | $1,509,797 | $1,599,766 | ▲ $89,969 |
| Other Assets Total | $234,833 | $163,917 | ▼ $70,916 |
| Liabilities | |||
| Other Liabilities | $272,947 | $172,320 | ▼ $100,627 |
| Total Liabilities | $272,947 | $172,320 | ▼ $100,627 |
| Net Assets / Fund Balance | |||
| Net Assets Without Donor Restrictions | $1,236,850 | $1,427,446 | ▲ $190,596 |
| Total Net Assets Fund Balance | $1,236,850 | $1,427,446 | ▲ $190,596 |
| Total Liabilities and Net Assets / Fund Balance | $1,509,797 | $1,599,766 | ▲ $89,969 |
Asset Categories
| Asset | Book Value | Depreciation | Basis |
|---|---|---|---|
| Equipment | - | $351,600 | $351,600 |
| Other Assets Org | $163,917 | - | - |
Compensation and Service Providers
Employees
| Name | Title | Full / Part Time | Base | Other | Total |
|---|---|---|---|---|---|
| Tracy Farhad | President | FT | $195,896 | $33,233 | $229,129 |
| Robin Fahr | Director of Marketing | FT | $154,981 | $20,009 | $174,990 |
| Todd Dibs | Sales Develpmt | FT | $111,517 | $4,666 | $116,183 |
Board Members and Trustees
| Name | Title |
|---|---|
| Jim McDonnell | Chair |
| Debbie Loge | Vice Chair |
| Catherine Cheda | Director |
| Chris Carter | Director |
| Doshia Myrick | Director |
| Kendall Clay | Director |
| Rhonda Wood | Director |
| Ron Gapol | Director |
| Jennifer Koidal | Secretary |
| Chris Hill | Treasurer |
Revenue and Support
Revenue Composition
- Contributions and Grants
- $10,000
- Program Service Revenue
- $2,839,193
- Investment Income
- $37,864
- Other Revenue
- $0
- Change in Net Assets
- $120,302
Audited Revenue Reconciliation
- Revenue per Audited Statements
- $2,887,057
- Revenue Not Reported on Form 990
- $70,294
- Total Revenue per Audited Statements
- $2,957,351
- Total Revenue per Form 990
- $2,887,057
Expenses and Functional Allocation
Major Expense Lines
| Line Item | Amount |
|---|---|
| Other Expenses | $1,908,379 |
| Salaries, Compensation, and Employee Benefits | $858,376 |
| Grants and Similar Amounts Paid | $0 |
| Professional Fundraising Fees | $0 |
| Total Fundraising Expense | $0 |
Functional Expense Allocation
| Line Item | Program | Management | Fundraising | Total |
|---|---|---|---|---|
| Advertising | $940,729 | - | - | $940,729 |
| Other Salaries and Wages | $289,527 | $204,201 | - | $493,728 |
| Current Officers, Directors, Trustees, and Key Employees | $121,168 | $85,458 | - | $206,626 |
| Fees for Services Other | $92,328 | $51,950 | - | $144,278 |
| All Other Expenses | $118,874 | $5,128 | - | $124,002 |
| Occupancy | - | $83,764 | - | $83,764 |
| Other Employee Benefits | $46,260 | $32,627 | - | $78,887 |
| Other Expenses | $77,866 | $15,837 | - | $77,866 |
| Payroll Taxes | $30,126 | $21,247 | - | $51,373 |
| Travel | $27,548 | $18,635 | - | $46,183 |
| Fees for Services Accounting | - | $31,628 | - | $31,628 |
| Conferences and Meetings | $26,646 | $2,814 | - | $29,460 |
| Pension Plan Contributions | $16,280 | $11,482 | - | $27,762 |
| Information Technology | $5,149 | $11,763 | - | $16,912 |
| Insurance | - | $6,167 | - | $6,167 |
| Office Expenses | $953 | $2,163 | - | $3,116 |
| Total Functional Expenses | $2,177,722 | $589,033 | $0 | $2,766,755 |
Audited Expense Reconciliation
| Line Item | Amount |
|---|---|
| Expenses per Audited Statements | $2,766,755 |
| Total Expenses per Audited Statements | $2,766,755 |
| Total Expenses per Form 990 | $2,766,755 |
Fundraising, Events, and Gaming
- Fundraising activities
- No
- Gaming activities
- No
- Professional fundraiser used
- No
Fundraising and Gaming Totals
| Line Item | Amount |
|---|---|
| Professional Fundraising Fees | $0 |
Political and Lobbying Activity
- Political campaign activity
- No
- Subject to proxy tax
- No
Insider Transactions and Loans
Loans and Receivables
| Line Item | Beginning | End | Change |
|---|---|---|---|
| Receivables from Disqualified Persons | - | $0 | - |
| Receivables from Officers, Directors, Trustees, and Key Employees | - | $0 | - |
Debt and Bond Financing
Other Reported Liabilities
| Liability | Amount |
|---|---|
| Operating lease liability | $169,853 |
| Credit card liabilities | $2,467 |
Governance and Compliance
Governance Checklist
- Compiled or reviewed by an accountant
- No
- Annual disclosure for covered persons
- Yes
- Audit committee
- Yes
- Backup withholding compliance
- Yes
- Business relationship with 35% controlled entity
- No
- Business relationship with family members
- No
- Business relationship with organization members
- No
- Material changes to governing documents
- No
- Compensation from other sources disclosed
- No
- CEO compensation reviewed
- Yes
- Other officer compensation reviewed
- Yes
- Conflict-of-interest policy
- Yes
- Audited financial statements prepared
- No
- Key decisions subject to board approval
- No
- Management duties delegated
- No
Governance Explanations
Form 990, Part VI, Section A, Line 1A
“In accordance with common practice in the nonprofit community, the Board delegates certain matters to The Executive Committee, which is empowered to act between board meetings if necessary, and sometimes with specifically delegated authority to act in particular areas on behalf of the full board. The composition of executive committee includes the organization's board officers and committee chairs.”
Form 990, Part VI, Section B, Line 11B
“Form 990 is prepared by an outside tax professional. The form is then reviewed by the organization's management. After a full review, the final version of the tax return is provided to all members of the organization's voting body. A representative of management authorizes the final form 990 which is then e-filed with the internal revenue service.”
Form 990, Part VI, Section B, Line 12C
“Members of the Board of Directors review all potential conflicts of interest periodically. Top management and all Board members are required to disclose potential conflicts and any related party affiliations. The organization seeks full transparency on all relationships. Any potential conflicts (in fact or appearance) are discussed openly and resolved in accordance with the organization's policies and procedures.”
Form 990, Part VI, Section B, Line 15A
“Members of the board of directors review the compensation of all high-level personnel periodically in accordance with IRS rules and regulations. Efforts are made to secure compensation data from industry sources in order to determine competitiveness and appropriateness of salaries. Every effort is made to ensure that the process is thorough and transparent in accordance with IRS guidelines and the organization's policies and procedures.”
Form 990, Part VI, Section B, Line 15B
“Compensation of other personnel and highly compensated employees is reviewed periodically by members of management. Efforts are made to secure compensation data from industry sources in order to determine competitiveness and appropriateness of salaries and all related benefits. All decisions are then documented in personnel files.”
Form 990, Part VI, Section C, Line 18
“Tax returns are available for download from several websites and by request from the organization's office in Pleasanton, California.”
Form 990, Part VI, Section C, Line 19
“All of the organization's governing documents, financial statements, and other legal filings are maintained in a secure environment and held available for inspection by tax authorities and the general public. Tax returns are posted annually to our website and to www.guidestar.org (where they are available for viewing as electronic copies) and are also available by request from the organization's office.”
Filing and Contact Details
Filer
- Filer Name
- Tri-valley Convention & Visitors Bureau
- EIN
- 68-0193182
- Phone
- 9258468910
- Address
- 5075 Hopyard Road 240, Pleasanton, CA 94588
Signing Officer
- Name
- Tracy Farhad
- Title
- President & CEO
- Phone
- 9258468910
- Signed
- 2024-12-06
- Discuss with paid preparer
- Yes
Organization Details
- Principal Officer
- Tracy Farhad
- Formed
- 1993
- Legal Domicile
- CA
- Voting Board Members
- 10
- Independent Board Members
- 10
- Employees
- 7
Preparer
- Firm
- Regalia & Associates CPAS
- Address
- 103 Town and Country Drive Suite K, Danville, CA 94526
- Preparer
- Douglas W Regalia
- Phone
- 9253140390
Supplemental Narrative
Financial Statement Notes
Part X : FIN48 Footnote
“Income TaxesFinancial statement presentation follows the recommendations of ASC 740, Income Taxes. Under ASC 740, the Organization is required to report information regarding its exposure to various tax positions taken by the Organization and requires a two-step process that separates recognition from measurement. The first step is determining whether a tax position has met the recognition threshold; the second step is measuring a tax position that meets the recognition threshold. Management believes that the Organization has adequately addressed all tax positions and that there are no unrecorded tax liabilities as of June 30, 2024.The Organization has received notification from the Internal Revenue Service and the State of California that it qualifies for tax-exempt status under Section 501(c)(6) of the Internal Revenue Code and Section 23701e of the California Revenue and Taxation Code. The exemptions are subject to periodic review by the federal and state taxing authorities and management is confident that the Organization continues to satisfy all federal and state statutes in order to qualify for continued tax exemption status. The Organization may periodically receive unrelated business income (such as sublease rental income) requiring the Organization to file separate tax returns under federal and state statutes. Under such conditions, the Organization calculates and accrues the applicable taxes.”
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| IRS990/MissionDesc | 0 | Visit Tri-Valley is the destination marketing organization for the cities of Pleasanton, Livermore, Dublin, and Danville and the surrounding region. |
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| IRS990/OtherExpensesGrp/Desc | 0 | Trade shows/events/services |
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| IRS990/OtherExpensesGrp/Desc | 3 | Research |
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| IRS990/PrincipalOfficerNm | 0 | Tracy Farhad |
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| IRS990ScheduleD/OtherAssetsOrgGrp/Desc | 0 | Operating Right of use asset: premises |
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| IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc | 0 | Credit card liabilities |
| IRS990ScheduleD/OtherLiabilitiesOrgGrp/Desc | 1 | Operating lease liability |
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| IRS990ScheduleD/SupplementalInformationDetail/ExplanationTxt | 0 | Income TaxesFinancial statement presentation follows the recommendations of ASC 740, Income Taxes. Under ASC 740, the Organization is required to report information regarding its exposure to various tax positions taken by the Organization and requires a two-step process that separates recognition from measurement. The first step is determining whether a tax position has met the recognition threshold; the second step is measuring a tax position that meets the recognition threshold. Management believes that the Organization has adequately addressed all tax positions and that there are no unrecorded tax liabilities as of June 30, 2024.The Organization has received notification from the Internal Revenue Service and the State of California that it qualifies for tax-exempt status under Section 501(c)(6) of the Internal Revenue Code and Section 23701e of the California Revenue and Taxation Code. The exemptions are subject to periodic review by the federal and state taxing authorities and management is confident that the Organization continues to satisfy all federal and state statutes in order to qualify for continued tax exemption status. The Organization may periodically receive unrelated business income (such as sublease rental income) requiring the Organization to file separate tax returns under federal and state statutes. Under such conditions, the Organization calculates and accrues the applicable taxes. |
| IRS990ScheduleD/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | Part X : FIN48 Footnote |
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| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm | 0 | Robin Fahr |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/PersonNm | 1 | Tracy Farhad |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt | 0 | Dir of Marketing |
| IRS990ScheduleJ/RltdOrgOfficerTrstKeyEmplGrp/TitleTxt | 1 | President |
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| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 0 | In accordance with common practice in the nonprofit community, the Board delegates certain matters to The Executive Committee, which is empowered to act between board meetings if necessary, and sometimes with specifically delegated authority to act in particular areas on behalf of the full board. The composition of executive committee includes the organization's board officers and committee chairs. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 1 | Form 990 is prepared by an outside tax professional. The form is then reviewed by the organization's management. After a full review, the final version of the tax return is provided to all members of the organization's voting body. A representative of management authorizes the final form 990 which is then e-filed with the internal revenue service. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 2 | Members of the Board of Directors review all potential conflicts of interest periodically. Top management and all Board members are required to disclose potential conflicts and any related party affiliations. The organization seeks full transparency on all relationships. Any potential conflicts (in fact or appearance) are discussed openly and resolved in accordance with the organization's policies and procedures. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 3 | Members of the board of directors review the compensation of all high-level personnel periodically in accordance with IRS rules and regulations. Efforts are made to secure compensation data from industry sources in order to determine competitiveness and appropriateness of salaries. Every effort is made to ensure that the process is thorough and transparent in accordance with IRS guidelines and the organization's policies and procedures. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 4 | Compensation of other personnel and highly compensated employees is reviewed periodically by members of management. Efforts are made to secure compensation data from industry sources in order to determine competitiveness and appropriateness of salaries and all related benefits. All decisions are then documented in personnel files. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 5 | Tax returns are available for download from several websites and by request from the organization's office in Pleasanton, California. |
| IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt | 6 | All of the organization's governing documents, financial statements, and other legal filings are maintained in a secure environment and held available for inspection by tax authorities and the general public. Tax returns are posted annually to our website and to www.guidestar.org (where they are available for viewing as electronic copies) and are also available by request from the organization's office. |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 0 | Form 990, Part VI, Section A, Line 1a |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 1 | Form 990, Part VI, Section B, Line 11b |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 2 | Form 990, Part VI, Section B, Line 12c |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 3 | Form 990, Part VI, Section B, Line 15a |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 4 | Form 990, Part VI, Section B, Line 15b |
| IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc | 5 | Form 990, Part VI, Section C, Line 18 |
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