Civic Intelligence

Marshall County Convention & Visitors Bureau Inc

990 • Fiscal year 2015 • EIN 63-0896194

Oct 01, 2014 to Sep 30, 2015 • Filed on Feb 16, 2016

Organization ProfileWWW.MARSHALLCOUNTYCVB.COM
PO Box 711Guntersville, AL 35976

(256) 582-7015

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

59th percentile

0.02x

Higher debt load relative to assets than 59% of similar nonprofits.

2015 filings • 501(c)6 • <$500k nonprofits • Source year 2015

Liabilities / Revenue

57th percentile

0.01x

Higher debt load relative to revenue than 57% of similar nonprofits.

2015 filings • 501(c)6 • <$500k nonprofits • Source year 2015

Net Margin

84th percentile

20%

Higher net margin than 84% of similar nonprofits.

2015 filings • 501(c)6 • <$500k nonprofits • Source year 2015

Top Officer Pay

69th percentile

$0

Higher top officer pay than 69% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2015 filings • 501(c)6 • <$500k nonprofits • Source year 2015

Asset Growth

90th percentile

52%

Faster asset growth than 90% of similar nonprofits.

2015 filings • 501(c)6 • <$500k nonprofits • Annualized from 2014 to 2015

Revenue Growth

88th percentile

34%

Faster revenue growth than 88% of similar nonprofits.

2015 filings • 501(c)6 • <$500k nonprofits • Annualized from 2014 to 2015

Balance Sheet
Liabilities / Assets59th percentile

Assets

Up

$287,376

Up $97,708 (+52%) from 2014

Net Assets

Up

$281,969

Up $95,489 (+51%) from 2014

Liabilities

Up

$5,407

Up $2,219 (+70%) from 2014

Revenue And Expenses
Liabilities / Revenue57th percentileNet Margin84th percentile

Revenue

Up

$481,488

Up $123,174 (+34%) from 2014

Expenses

Up

$385,999

Up $49,441 (+15%) from 2014

Net Income

Up

$95,489

Up $73,733 (+339%) from 2014

Historical Trend

Balance Sheet Trend

Asset Growth90th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$600K$400K$200K$0Assets 2011: $188,084Liabilities 2011: $2,786Net Assets 2011: $185,2982011Assets 2012: $163,820Liabilities 2012: $2,786Net Assets 2012: $161,0342012Assets 2013: $167,218Liabilities 2013: $2,494Net Assets 2013: $164,7242013Assets 2014: $189,668Liabilities 2014: $3,188Net Assets 2014: $186,4802014Assets 2015: $287,376Liabilities 2015: $5,407Net Assets 2015: $281,9692015Assets 2016: $303,879Liabilities 2016: $2,529Net Assets 2016: $301,3502016Assets 2017: $392,305Liabilities 2017: $2,293Net Assets 2017: $390,0122017Assets 2018: $450,292Liabilities 2018: $1,797Net Assets 2018: $448,4952018Assets 2019: $275,108Liabilities 2019: $1,954Net Assets 2019: $273,1542019Assets 2020: $513,814Liabilities 2020: $2,176Net Assets 2020: $511,6382020Assets 2021: $480,219Liabilities 2021: $3,339Net Assets 2021: $476,8802021Assets 2022: $489,659Liabilities 2022: $4,099Net Assets 2022: $485,5602022Assets 2023: $446,176Liabilities 2023: $4,855Net Assets 2023: $441,3212023Assets 2024: $431,218Liabilities 2024: $4,692Net Assets 2024: $426,5262024Assets 2025: $376,229Liabilities 2025: $5,809Net Assets 2025: $370,4202025

Highlighted filing

2015

Assets$287,376
Liabilities$5,407
Net Assets$281,969
Open 2015 Filing

Operations Trend

Revenue Growth88th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$1.5M$1.0M$500K$0-$500KRevenue 2011: $320,076Expenses 2011: $304,797Net Income 2011: $15,2792011Revenue 2012: $307,256Expenses 2012: $331,520Net Income 2012: -$24,2642012Revenue 2013: $293,808Expenses 2013: $290,118Net Income 2013: $3,6902013Revenue 2014: $358,314Expenses 2014: $336,558Net Income 2014: $21,7562014Revenue 2015: $481,488Expenses 2015: $385,999Net Income 2015: $95,4892015Revenue 2016: $421,891Expenses 2016: $402,510Net Income 2016: $19,3812016Revenue 2017: $467,478Expenses 2017: $378,816Net Income 2017: $88,6622017Revenue 2018: $983,332Expenses 2018: $924,849Net Income 2018: $58,4832018Revenue 2019: $988,976Expenses 2019: $1,164,317Net Income 2019: -$175,3412019Revenue 2020: $621,121Expenses 2020: $382,637Net Income 2020: $238,4842020Revenue 2021: $739,206Expenses 2021: $773,964Net Income 2021: -$34,7582021Revenue 2022: $1,115,541Expenses 2022: $1,106,861Net Income 2022: $8,6802022Revenue 2023: $1,199,617Expenses 2023: $1,243,856Net Income 2023: -$44,2392023Revenue 2024: $1,245,877Expenses 2024: $1,260,672Net Income 2024: -$14,7952024Revenue 2025: $1,305,172Expenses 2025: $1,361,278Net Income 2025: -$56,1062025

Highlighted filing

2015

Revenue$481,488
Expenses$385,999
Net Income$95,489
Open 2015 Filing
Jump To
Filing Snapshot
Filing Period
Oct 1, 2014 to Sep 30, 2015
Signed
Feb 16, 2016
Return Version
2014v6.0
Gross Receipts
$481,488
Mission and Program Overview

Mission

To reflect the diversity of the marshall county area by increasing awareness through tourism and its positive impact on the area.

To stimulate the local economy by creating and promoting a unique leisure experience for overnight guests of marshall county, alabama

Balance Sheet Detail
LineBeginningEndChange
Assets
Rtn Earn Endowment Incm Other Fnds$186,480$281,969▲ $95,489
Savings and Temporary Cash Investments$132,476$220,190▲ $87,714
Cash and Non-Interest-Bearing Accounts$50,988$61,786▲ $10,798
Land, Buildings, and Equipment, Net$6,204$5,400▼ $804
Total Assets$189,668$287,376▲ $97,708
Liabilities
Accounts Payable and Accrued Expenses$3,188$5,407▲ $2,219
Total Liabilities$3,188$5,407▲ $2,219
Net Assets / Fund Balance
Total Net Assets Fund Balance$186,480$281,969▲ $95,489
Total Liabilities and Net Assets / Fund Balance$189,668$287,376▲ $97,708

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$5,400$39,604$45,004
Compensation and Service Providers
Top Officer Pay69th percentile

Board Members and Trustees

NameTitle
Jennifer PalmerChairperson
Peggie HaneyVice Chair
Chairman James HutchesonBoard Member
Jackie GarrardBoard Member
Jay PatelBoard Member
Judy MillerBoard Member
La Rue KohlBoard Member
Lamar PendergrassBoard Member
Michael JeffreysBoard Member
Morri YancyBoard Member
Phillip FormbyBoard Member
Wes KitchensBoard Member
Margaret DanielSecretary/tr
Revenue and Support

Revenue Composition

Contributions and Grants
$371,288
Program Service Revenue
$0
Investment Income
$200
Other Revenue
$110,000
All Other Contributions
$11,553
Change in Net Assets
$95,489
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$274,724
Salaries, Compensation, and Employee Benefits$111,275
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages---$98,044
Advertising---$50,462
Occupancy---$17,624
Travel---$13,689
Fees for Services Accounting---$11,390
Office Expenses---$9,571
Payroll Taxes---$8,195
Other Employee Benefits---$5,036
Depreciation Depletion---$3,648
Conferences and Meetings---$2,584
Insurance---$2,576
Other Expenses---$1,250
All Other Expenses---$12
Total Functional Expenses$0$0$0$385,999
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
No
Backup withholding compliance
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 11B

“Return is available for review before filing.”

Form 990, Page 6, Part VI, Line 19

“Governing documents are available upon request.”

Filing and Contact Details

Filer

Filer Name
Marshall County Convention &
EIN
63-0896194
Phone
2565827015
Address
PO BOX 711, GUNTERSVILLE, AL 35976

Signing Officer

Name
Katy Norton
Title
Office Manager
Phone
2565827015
Signed
2016-02-16

Organization Details

Principal Officer
Katy Norton
Voting Board Members
13
Independent Board Members
13
Employees
3

Preparer

Firm
Dollar & Watson LLC
Address
PO BOX 143, GUNTERSVILLE, AL 35976
Preparer
Roger E Watson Jr
Phone
2565821266
Raw XML Appendix328 raw XML fields

This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/SignificantNewProgramSrvcInd0false
IRS990/SubjectToProxyTaxInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TempOrPermanentEndowmentsInd0false
IRS990/TerminateOperationsInd0false
IRS990/TotalAssetsBOYAmt0189668
IRS990/TotalAssetsEOYAmt0287376
IRS990/TotalAssetsGrp/BOYAmt0189668
IRS990/TotalAssetsGrp/EOYAmt0287376
IRS990/TotalCompGreaterThan150KInd0false
IRS990/TotalContributionsAmt0371288
IRS990/TotalEmployeeCnt03
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt00
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt00
IRS990/TotalFunctionalExpensesGrp/TotalAmt0385999
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt03188
IRS990/TotalLiabilitiesEOYAmt05407
IRS990/TotalLiabilitiesGrp/BOYAmt03188
IRS990/TotalLiabilitiesGrp/EOYAmt05407
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0186480
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0281969
IRS990/TotalRevenueGrp/ExclusionAmt0110000
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt0200
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0481488
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0189668
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0287376
IRS990/TravelGrp/TotalAmt013689
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt0PO BOX 711
IRS990/USAddress/CityNm0GUNTERSVILLE
IRS990/USAddress/StateAbbreviationCd0AL
IRS990/USAddress/ZIPCd035976
IRS990/VotingMembersGoverningBodyCnt013
IRS990/VotingMembersIndependentCnt013
IRS990/WebsiteAddressTxt0WWW.MARSHALLCOUNTYCVB.COM
IRS990/WhistleblowerPolicyInd0false
ReturnHeader/BuildTS02016-08-17 19:52:53Z
ReturnHeader/BusinessOfficerGrp/PersonNm0KATY NORTON
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0OFFICE MANAGER
ReturnHeader/BusinessOfficerGrp/PhoneNum02565827015
ReturnHeader/BusinessOfficerGrp/SignatureDt02016-02-16
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0MARSHALL COUNTY CONVENTION &
ReturnHeader/Filer/BusinessName/BusinessNameLine2Txt0VISITORS BUREAU INC
ReturnHeader/Filer/BusinessNameControlTxt0MARS
ReturnHeader/Filer/EIN0630896194
ReturnHeader/Filer/PhoneNum02565827015
ReturnHeader/Filer/USAddress/AddressLine1Txt0PO BOX 711
ReturnHeader/Filer/USAddress/CityNm0GUNTERSVILLE
ReturnHeader/Filer/USAddress/StateAbbreviationCd0AL
ReturnHeader/Filer/USAddress/ZIPCd035976
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0631214083
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0DOLLAR & WATSON LLC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0PO BOX 143
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0GUNTERSVILLE
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0AL
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd035976
ReturnHeader/PreparerPersonGrp/PhoneNum02565821266
ReturnHeader/PreparerPersonGrp/PreparationDt02016-02-16
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0ROGER E WATSON JR
ReturnHeader/ReturnTs02016-02-16T13:10:38-06:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02014-10-01
ReturnHeader/TaxPeriodEndDt02015-09-30
ReturnHeader/TaxYr02014

Document Assets

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Filings

Displayed year

2015 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$287,376
Liabilities
$5,407
Net assets
$281,969
Revenue
$481,488
Expenses
$385,999
Net income
$95,489
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$0.38$0.01$0.37$1.31$1.36$0.06
2024Detailed filing. Detailed filing data is available for this year.$0.43$0.00$0.43$1.25$1.26$0.01
2023Detailed filing. Detailed filing data is available for this year.$0.45$0.00$0.44$1.20$1.24$0.04
2022Detailed filing. Detailed filing data is available for this year.$0.49$0.00$0.49$1.12$1.11$0.01
2021Detailed filing. Detailed filing data is available for this year.$0.48$0.00$0.48$0.74$0.77$0.03
2020Detailed filing. Detailed filing data is available for this year.$0.51$0.00$0.51$0.62$0.38$0.24
2019Detailed filing. Detailed filing data is available for this year.$0.28$0.00$0.27$0.99$1.16$0.18
2018Detailed filing. Detailed filing data is available for this year.$0.45$0.00$0.45$0.98$0.92$0.06
2017Detailed filing. Detailed filing data is available for this year.$0.39$0.00$0.39$0.47$0.38$0.09
2016Detailed filing. Detailed filing data is available for this year.$0.30$0.00$0.30$0.42$0.40$0.02
2015Detailed filing. Detailed filing data is available for this year.$0.29$0.01$0.28$0.48$0.39$0.10
2014Detailed filing. Detailed filing data is available for this year.$0.19$0.00$0.19$0.36$0.34$0.02
2013Summary only. Only limited summary data is available for this year.$0.17$0.00$0.16$0.29$0.29$0.00
2012Summary only. Only limited summary data is available for this year.$0.16$0.00$0.16$0.31$0.33$0.02
2011Summary only. Only limited summary data is available for this year.$0.19$0.00$0.19$0.32$0.30$0.02