Civic Intelligence

Marshall County Convention & Visitors Bureau Inc

990 • Fiscal year 2020 • EIN 63-0896194

Oct 01, 2019 to Sep 30, 2020 • Filed on Aug 16, 2021

Organization ProfileWWW.MARSHALLCOUNTYCVB.COM
PO Box 711Guntersville, AL 35976

(256) 582-7015

Siviq Scores

Precomputed percentiles for this filing year versus similar nonprofits in the same peer cohort.

Liabilities / Assets

28th percentile

0.00x

Higher debt load relative to assets than 28% of similar nonprofits.

2020 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2020

Liabilities / Revenue

25th percentile

0.00x

Higher debt load relative to revenue than 25% of similar nonprofits.

2020 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2020

Net Margin

93rd percentile

38%

Higher net margin than 93% of similar nonprofits.

2020 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2020

Top Officer Pay

44th percentile

$0

Higher top officer pay than 44% of similar nonprofits.

Top officer pay equals 0.0% of source-year revenue.

2020 filings • 501(c)6 • $500k-$1M nonprofits • Source year 2020

Asset Growth

95th percentile

87%

Faster asset growth than 95% of similar nonprofits.

2020 filings • 501(c)6 • $500k-$1M nonprofits • Annualized from 2019 to 2020

Revenue Growth

15th percentile

-37%

Faster revenue growth than 15% of similar nonprofits.

2020 filings • 501(c)6 • $500k-$1M nonprofits • Annualized from 2019 to 2020

Balance Sheet
Liabilities / Assets28th percentile

Assets

Up

$513,814

Up $238,706 (+87%) from 2019

Net Assets

Up

$511,638

Up $238,484 (+87%) from 2019

Liabilities

Up

$2,176

Up $222 (+11%) from 2019

Revenue And Expenses
Liabilities / Revenue25th percentileNet Margin93rd percentile

Revenue

Down

$621,121

Down $367,855 (-37%) from 2019

Expenses

Down

$382,637

Down $781,680 (-67%) from 2019

Net Income

Up

$238,484

Up $413,825 (+236%) from 2019

Historical Trend

Balance Sheet Trend

Asset Growth95th percentile

The highlighted filing sits inside the broader history for assets, liabilities, and net assets.

$600K$400K$200K$0Assets 2011: $188,084Liabilities 2011: $2,786Net Assets 2011: $185,2982011Assets 2012: $163,820Liabilities 2012: $2,786Net Assets 2012: $161,0342012Assets 2013: $167,218Liabilities 2013: $2,494Net Assets 2013: $164,7242013Assets 2014: $189,668Liabilities 2014: $3,188Net Assets 2014: $186,4802014Assets 2015: $287,376Liabilities 2015: $5,407Net Assets 2015: $281,9692015Assets 2016: $303,879Liabilities 2016: $2,529Net Assets 2016: $301,3502016Assets 2017: $392,305Liabilities 2017: $2,293Net Assets 2017: $390,0122017Assets 2018: $450,292Liabilities 2018: $1,797Net Assets 2018: $448,4952018Assets 2019: $275,108Liabilities 2019: $1,954Net Assets 2019: $273,1542019Assets 2020: $513,814Liabilities 2020: $2,176Net Assets 2020: $511,6382020Assets 2021: $480,219Liabilities 2021: $3,339Net Assets 2021: $476,8802021Assets 2022: $489,659Liabilities 2022: $4,099Net Assets 2022: $485,5602022Assets 2023: $446,176Liabilities 2023: $4,855Net Assets 2023: $441,3212023Assets 2024: $431,218Liabilities 2024: $4,692Net Assets 2024: $426,5262024Assets 2025: $376,229Liabilities 2025: $5,809Net Assets 2025: $370,4202025

Highlighted filing

2020

Assets$513,814
Liabilities$2,176
Net Assets$511,638
Open 2020 Filing

Operations Trend

Revenue Growth15th percentile

Revenue, expenses, and net income across loaded years, with this filing highlighted.

$1.5M$1.0M$500K$0-$500KRevenue 2011: $320,076Expenses 2011: $304,797Net Income 2011: $15,2792011Revenue 2012: $307,256Expenses 2012: $331,520Net Income 2012: -$24,2642012Revenue 2013: $293,808Expenses 2013: $290,118Net Income 2013: $3,6902013Revenue 2014: $358,314Expenses 2014: $336,558Net Income 2014: $21,7562014Revenue 2015: $481,488Expenses 2015: $385,999Net Income 2015: $95,4892015Revenue 2016: $421,891Expenses 2016: $402,510Net Income 2016: $19,3812016Revenue 2017: $467,478Expenses 2017: $378,816Net Income 2017: $88,6622017Revenue 2018: $983,332Expenses 2018: $924,849Net Income 2018: $58,4832018Revenue 2019: $988,976Expenses 2019: $1,164,317Net Income 2019: -$175,3412019Revenue 2020: $621,121Expenses 2020: $382,637Net Income 2020: $238,4842020Revenue 2021: $739,206Expenses 2021: $773,964Net Income 2021: -$34,7582021Revenue 2022: $1,115,541Expenses 2022: $1,106,861Net Income 2022: $8,6802022Revenue 2023: $1,199,617Expenses 2023: $1,243,856Net Income 2023: -$44,2392023Revenue 2024: $1,245,877Expenses 2024: $1,260,672Net Income 2024: -$14,7952024Revenue 2025: $1,305,172Expenses 2025: $1,361,278Net Income 2025: -$56,1062025

Highlighted filing

2020

Revenue$621,121
Expenses$382,637
Net Income$238,484
Open 2020 Filing
Jump To
Filing Snapshot
Filing Period
Oct 1, 2019 to Sep 30, 2020
Signed
Aug 16, 2021
Return Version
2019v5.0
Gross Receipts
$621,121
Mission and Program Overview

Mission

To reflect the diversity of the marshall county area by increasing awareness through tourism and its positive impact on the area.

To stimulate the local economy by creating and promoting a unique leisure experience for overnight guests of marshall county, alabama.

Balance Sheet Detail
LineBeginningEndChange
Assets
Rtn Earn Endowment Incm Other Fnds$273,154$511,638▲ $238,484
Cash and Non-Interest-Bearing Accounts$100,693$406,367▲ $305,674
Savings and Temporary Cash Investments$173,433$103,034▼ $70,399
Land, Buildings, and Equipment, Net$982$4,413▲ $3,431
Total Assets$275,108$513,814▲ $238,706
Liabilities
Accounts Payable and Accrued Expenses$1,954$2,176▲ $222
Total Liabilities$1,954$2,176▲ $222
Net Assets / Fund Balance
Total Net Assets Fund Balance$273,154$511,638▲ $238,484
Total Liabilities and Net Assets / Fund Balance$275,108$513,814▲ $238,706

Asset Categories

AssetBook ValueDepreciationBasis
Other Land Buildings$4,413$46,376$50,789
Compensation and Service Providers
Top Officer Pay44th percentile

Board Members and Trustees

NameTitle
Dale MortonBoard Chair
Chris BentleyBoard Member
Cindy KendrickBoard Member
Don McdanielBoard Member
Jay PatelBoard Member
Jill JohnsonBoard Member
Margaret DanielBoard Member
Michael JeffreysBoard Member
Morri YancyBoard Member
Stan WitherowBoard Member
Eric HayesBoard Memebe
Brooke HemphillBoard Vice C
Judy MillerSecretary/tr
Revenue and Support

Revenue Composition

Contributions and Grants
$620,403
Program Service Revenue
$0
Investment Income
$718
Other Revenue
$0
All Other Contributions
$224,894
Change in Net Assets
$238,484
Expenses and Functional Allocation

Major Expense Lines

Line ItemAmount
Other Expenses$285,488
Salaries, Compensation, and Employee Benefits$97,149
Grants and Similar Amounts Paid$0
Professional Fundraising Fees$0
Total Fundraising Expense$0

Functional Expense Allocation

Line ItemProgramManagementFundraisingTotal
Other Salaries and Wages---$83,099
Advertising---$26,386
Travel---$18,136
Occupancy---$17,828
Other Employee Benefits---$7,645
Office Expenses---$7,203
Payroll Taxes---$6,405
Other Expenses---$4,694
All Other Expenses---$3,684
Insurance---$2,126
Fees for Services Accounting---$1,580
Depreciation Depletion---$520
Total Functional Expenses$0$0$0$382,637
Fundraising, Events, and Gaming
Fundraising activities
No
Gaming activities
No
Professional fundraiser used
No

Fundraising and Gaming Totals

Line ItemAmount
Professional Fundraising Fees$0
Political and Lobbying Activity
Political campaign activity
No
Subject to proxy tax
No
Governance and Compliance

Governance Checklist

Compiled or reviewed by an accountant
No
Annual disclosure for covered persons
No
Business relationship with 35% controlled entity
No
Business relationship with family members
No
Business relationship with organization members
No
Material changes to governing documents
No
Compensation from other sources disclosed
No
CEO compensation reviewed
No
Other officer compensation reviewed
No
Conflict-of-interest policy
Yes
Audited financial statements prepared
No
Key decisions subject to board approval
No
Management duties delegated
No

Governance Explanations

Form 990, Page 6, Part VI, Line 11B

“Return is available for review before filing.”

Form 990, Page 6, Part VI, Line 19

“Governing documents are available upon request.”

Filing and Contact Details

Filer

Filer Name
Marshall County Convention &
EIN
63-0896194
Phone
2565827015
Address
PO BOX 711, GUNTERSVILLE, AL 35976

Signing Officer

Name
Dale Morton
Title
Board Chair
Phone
2565827015
Signed
2021-08-16
Discuss with paid preparer
Yes

Organization Details

Principal Officer
Dale Morton
Voting Board Members
13
Independent Board Members
13
Employees
4

Preparer

Firm
Dollar & Watson LLC
Address
PO BOX 143, GUNTERSVILLE, AL 35976
Preparer
Roger Watson
Phone
2565821266
Supplemental Narrative

Additional Explanations

Form 990, Page 2, Part III, Line 4D

“Guntersville lake hydrofest - annual boat race in partnership with h1 unlimited and other apba sanctioned boat racing organizations hosts weekend of racing on lake guntersville, promoting hotel/event packages, targeting out of state visitors to increase overnight stays and increase sales tax revenue for cities within county”

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This appendix keeps the raw XML leaves available for debugging and edge-case review. The human report above is the primary experience.

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IRS990/ScheduleORequiredInd0true
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt0GUNTERSVILLE LAKE HYDROFEST - ANNUAL BOAT RACE IN PARTNERSHIP WITH H1 UNLIMITED AND OTHER APBA SANCTIONED BOAT RACING ORGANIZATIONS HOSTS WEEKEND OF RACING ON LAKE GUNTERSVILLE, PROMOTING HOTEL/EVENT PACKAGES, TARGETING OUT OF STATE VISITORS TO INCREASE OVERNIGHT STAYS AND INCREASE SALES TAX REVENUE FOR CITIES WITHIN COUNTY
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt1RETURN IS AVAILABLE FOR REVIEW BEFORE FILING.
IRS990ScheduleO/SupplementalInformationDetail/ExplanationTxt2GOVERNING DOCUMENTS ARE AVAILABLE UPON REQUEST.
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc0FORM 990, PAGE 2, PART III, LINE 4D
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc1FORM 990, PAGE 6, PART VI, LINE 11B
IRS990ScheduleO/SupplementalInformationDetail/FormAndLineReferenceDesc2FORM 990, PAGE 6, PART VI, LINE 19
IRS990/SchoolOperatingInd0false
IRS990/SignificantChangeInd0false
IRS990/SignificantNewProgramSrvcInd0false
IRS990/SubjectToExcsTaxNetInvstIncInd0false
IRS990/SubjectToProxyTaxInd0false
IRS990/SubjToTaxRmnrtnExPrchtPymtInd0false
IRS990/TaxablePartyNotificationInd0false
IRS990/TaxExemptBondsInd0false
IRS990/TerminateOperationsInd0false
IRS990/TotalAssetsBOYAmt0275108
IRS990/TotalAssetsEOYAmt0513814
IRS990/TotalAssetsGrp/BOYAmt0275108
IRS990/TotalAssetsGrp/EOYAmt0513814
IRS990/TotalCompGreaterThan150KInd0false
IRS990/TotalContributionsAmt0620403
IRS990/TotalEmployeeCnt04
IRS990/TotalFunctionalExpensesGrp/FundraisingAmt00
IRS990/TotalFunctionalExpensesGrp/ManagementAndGeneralAmt00
IRS990/TotalFunctionalExpensesGrp/ProgramServicesAmt00
IRS990/TotalFunctionalExpensesGrp/TotalAmt0382637
IRS990/TotalGrossUBIAmt00
IRS990/TotalLiabilitiesBOYAmt01954
IRS990/TotalLiabilitiesEOYAmt02176
IRS990/TotalLiabilitiesGrp/BOYAmt01954
IRS990/TotalLiabilitiesGrp/EOYAmt02176
IRS990/TotalNetAssetsFundBalanceGrp/BOYAmt0273154
IRS990/TotalNetAssetsFundBalanceGrp/EOYAmt0511638
IRS990/TotalRevenueGrp/RelatedOrExemptFuncIncomeAmt0718
IRS990/TotalRevenueGrp/TotalRevenueColumnAmt0621121
IRS990/TotLiabNetAssetsFundBalanceGrp/BOYAmt0275108
IRS990/TotLiabNetAssetsFundBalanceGrp/EOYAmt0513814
IRS990/TravelGrp/TotalAmt018136
IRS990/TypeOfOrganizationCorpInd0X
IRS990/UnrelatedBusIncmOverLimitInd0false
IRS990/UponRequestInd0X
IRS990/USAddress/AddressLine1Txt0PO BOX 711
IRS990/USAddress/CityNm0GUNTERSVILLE
IRS990/USAddress/StateAbbreviationCd0AL
IRS990/USAddress/ZIPCd035976
IRS990/VotingMembersGoverningBodyCnt013
IRS990/VotingMembersIndependentCnt013
IRS990/WebsiteAddressTxt0WWW.MARSHALLCOUNTYCVB.COM
IRS990/WhistleblowerPolicyInd0false
ReturnHeader/BuildTS02022-09-23 18:48:47Z
ReturnHeader/BusinessOfficerGrp/DiscussWithPaidPreparerInd0true
ReturnHeader/BusinessOfficerGrp/PersonNm0DALE MORTON
ReturnHeader/BusinessOfficerGrp/PersonTitleTxt0BOARD CHAIR
ReturnHeader/BusinessOfficerGrp/PhoneNum02565827015
ReturnHeader/BusinessOfficerGrp/SignatureDt02021-08-16
ReturnHeader/Filer/BusinessName/BusinessNameLine1Txt0MARSHALL COUNTY CONVENTION &
ReturnHeader/Filer/BusinessName/BusinessNameLine2Txt0VISITORS BUREAU INC
ReturnHeader/Filer/BusinessNameControlTxt0MARS
ReturnHeader/Filer/EIN0630896194
ReturnHeader/Filer/PhoneNum02565827015
ReturnHeader/Filer/USAddress/AddressLine1Txt0PO BOX 711
ReturnHeader/Filer/USAddress/CityNm0GUNTERSVILLE
ReturnHeader/Filer/USAddress/StateAbbreviationCd0AL
ReturnHeader/Filer/USAddress/ZIPCd035976
ReturnHeader/PreparerFirmGrp/PreparerFirmEIN0631214083
ReturnHeader/PreparerFirmGrp/PreparerFirmName/BusinessNameLine1Txt0DOLLAR & WATSON LLC
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/AddressLine1Txt0PO BOX 143
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/CityNm0GUNTERSVILLE
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/StateAbbreviationCd0AL
ReturnHeader/PreparerFirmGrp/PreparerUSAddress/ZIPCd035976
ReturnHeader/PreparerPersonGrp/PhoneNum02565821266
ReturnHeader/PreparerPersonGrp/PreparationDt02021-08-16
ReturnHeader/PreparerPersonGrp/PreparerPersonNm0ROGER WATSON
ReturnHeader/ReturnTs02021-08-16T11:50:44-05:00
ReturnHeader/ReturnTypeCd0990
ReturnHeader/TaxPeriodBeginDt02019-10-01
ReturnHeader/TaxPeriodEndDt02020-09-30
ReturnHeader/TaxYr02019

Document Assets

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Filings

Displayed year

2020 • Form 990Detailed filing. Detailed filing data is available for this year.

Open filing
Assets
$513,814
Liabilities
$2,176
Net assets
$511,638
Revenue
$621,121
Expenses
$382,637
Net income
$238,484
Balance SheetOperations
YearAssetsLiabilitiesNet AssetsRevenueExpensesNet Income
2025Detailed filing. Detailed filing data is available for this year.$0.38$0.01$0.37$1.31$1.36$0.06
2024Detailed filing. Detailed filing data is available for this year.$0.43$0.00$0.43$1.25$1.26$0.01
2023Detailed filing. Detailed filing data is available for this year.$0.45$0.00$0.44$1.20$1.24$0.04
2022Detailed filing. Detailed filing data is available for this year.$0.49$0.00$0.49$1.12$1.11$0.01
2021Detailed filing. Detailed filing data is available for this year.$0.48$0.00$0.48$0.74$0.77$0.03
2020Detailed filing. Detailed filing data is available for this year.$0.51$0.00$0.51$0.62$0.38$0.24
2019Detailed filing. Detailed filing data is available for this year.$0.28$0.00$0.27$0.99$1.16$0.18
2018Detailed filing. Detailed filing data is available for this year.$0.45$0.00$0.45$0.98$0.92$0.06
2017Detailed filing. Detailed filing data is available for this year.$0.39$0.00$0.39$0.47$0.38$0.09
2016Detailed filing. Detailed filing data is available for this year.$0.30$0.00$0.30$0.42$0.40$0.02
2015Detailed filing. Detailed filing data is available for this year.$0.29$0.01$0.28$0.48$0.39$0.10
2014Detailed filing. Detailed filing data is available for this year.$0.19$0.00$0.19$0.36$0.34$0.02
2013Summary only. Only limited summary data is available for this year.$0.17$0.00$0.16$0.29$0.29$0.00
2012Summary only. Only limited summary data is available for this year.$0.16$0.00$0.16$0.31$0.33$0.02
2011Summary only. Only limited summary data is available for this year.$0.19$0.00$0.19$0.32$0.30$0.02